How to Use Color Psychology to Boost Your Website (Sample Case Study)

Kristen Palana, Professor, Award-Winning Artist, Digital Do-Gooder

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1 Lessons (13m)
    • 1. A Color Psychology Case Study


Project Description

Give Your Website a Color Makeover: The Action Plan

1.) Think about how you want your website's visitors to FEEL when they land on your site. Choose a few adjectives to help describe how you want them to feel. You can also write down a few adjectives that describe how you want your website to be perceived by visitors. (*Make sure you check out the cheat-sheet and resources PDF attached to this project that gives a quick overview of which colors produce specific feelings/emotions.)


I want my visitors to FEEL: Refreshed, invigorated, relaxed, engaged, inspired

I want my website to be PERCEIVED as: professional, fun, artsy, creative, energetic, reliable

2.) **Optional** Then use this free handy color chart and infographic to help match up your description words to colors that will help cause these reactions to re-paint or accent your website in.

3.) Post your answers as a new project here along with any colors you think you might use on your new website. I'll be sure to give you feedback and suggestions on your choices ASAP after you post.

You can also alternatively post a screenshot of your current or newly revamped website for color feedback.


Best wishes,


Kristen Palana, MFA
Artist, Educator, Author


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