How to Use Color Psychology to Boost Your Website (Sample Case Study) | Kristen Palana | Skillshare

How to Use Color Psychology to Boost Your Website (Sample Case Study)

Kristen Palana, Professor, Award-Winning Artist, Digital Do-Gooder

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
1 Lessons (13m)
    • 1. A Color Psychology Case Study


About This Class

By knowing how color psychology works you can better communicate to your audience and get them to feel how you want them to feel and steer them towards supporting a cause, clicking a button, or engaging with your content.

This mini course is a case study from my own recent website redesign. I'll talk about why I chose to use specific colors based on what I know about color psychology as well as web design and what effect certain groups of colors have together on a web visitor's mood.


If you would like to learn more about color psychology, web design, graphic design, illustration, creativity, and more, have a look at my more in-depth Skillshare courses. In particular, see Life Hack With Color Psychology: Increase Your Influence or if you are short on time, Quick & Easy Color Secrets: Win the Day With Your Wardrobe.

To get FREE color advice for your own website, please make sure to do the easy and fun class project for this course.





  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv


Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Kristen Palana

Professor, Award-Winning Artist, Digital Do-Gooder

My goal is to empower ordinary people to do extraordinary things.

I'm a multimedia artist/educator based in Yangon, Myanmar and am an Associate Professor of Digital Media at American University of Myanmar. I also served as tenured core faculty at The American University of Rome (2006-2016) where I co-founded and ran its Film and Digital Media Program.

I have 17+ years of university and adult education teaching experience in North America, Europe, As...

See full profile

Report class