Transcripts
1. Introduction: In this Skillshare class,
I'm going to show you how you can start
a YouTube channel. I currently run
multiple different YouTube channels, and in total, I have gained over 24
thousand subscribers and 4 million views
across all of my videos. Within the following lessons, I'm going to break down my
YouTube strategy and take you behind the scenes into
my YouTube analytics, explaining to you why my most popular videos
were so successful, along with the effective
techniques and strategies that I have used
growing YouTuber, I will also share some
of the mistakes that I made as a smaller
YouTuber that you should definitely avoid if
you're looking for up-to-date and relevant
information about the YouTube platform and how to understand the
YouTube algorithm. Then join me here for this Skillshare class to learn how to start and grow your very
own YouTube channel.
2. Why I Have Multiple YouTube Channels: When starting your very
own YouTube channel, you need to understand
what category of videos you're actually
going to create. Niche is referred to
as choosing a niche. At the moment on YouTube, I currently have three
different YouTube channels. I have been Roland's, Ben Rowling's music
and something that I tried out over the
Christmas period, which was Ben Roland's gaming. Traditionally, people start a YouTube channel
with the intention to grow that one platform
as large as possible. So for example, if I had
just started Ben Rollins as a single channel and then uploaded whatever I
liked onto there. Obviously, that would amass the largest amount
of subscriptions. But the problem that
you faced with this is that you dilute your audience. So if everybody subscribes to Ben Roland's music
and on there I did everything such as tech, music videos, music
gear reviews. Well as all the
other cyber stuff I like to make YouTube and have no clear demographics of what this YouTube channel
is actually about. Because the B, a variety of different age groups watching
this channel and not all of the subscribers
would be engaged in my iPad reviews because they subscribe to watch
me play the guitar. So I personally am a strong believer in having multiple different channels that niche down into
different categories of topics that you
wish to talk about. So for example, my second
channel, Ben Roland's, which is now actually
became my primary focus, is a text-based channel. This is pretty evident by the banner that is
placed on this channel, but also all of the
content that I do. It's smartphone reviews. Xbox is TVs, as well
as primarily Apple, which is my sort of
flagship contents. In contrast, if we then compare
this to my music channel, you can see all of the
content has nothing to do with what I
talk about on tech. It's amplifiers, guitar pedals, and also a music
production software. And then this is our
reflected in my demographics. People that watch
my tech reviews seems to be much younger, around 20 to 35. And then people
that watch my music content are much older, 45 plus and more into the 50s. So if I were to try
and cram all of the content onto the
exact same channel. I could not appeal to a 25-year-old the same as I
could to a 50-year-old. So I need to have
different channels to cater towards the different
types of audiences. I'm not advising that
you garden start multiple different YouTube
channels because trust me, it's a huge amount of work
and it's very exhausting. But what I'm trying
to highlight is how important it is by
kneeling down onto a particular topic to efficiently really quickly
grow that YouTube channel. Both of these channels
prove that if you choose a niche
and stick to it, you can effectively grew up channel much faster
than if you had a scatter gun approach with
the consent and you made a video on pretty much whatever
you liked and Mrs. proof, because my BEM Rollins
channel is only around five months
old and there's some channels at some videos on this channel that have
over 0.5 million views. You can see this video here is almost at 0.5 million views, 300000 views in four months, and then a 150 thousand
views in just six months. And when you're looking at these top four best
performing videos, there's a clear link
between all the content, iPad content, iPad content, iPad content, more
apple content as well, and then also Xbox
content over here, which links into sort
of gaming as well.
3. Finding a Niche - Understanding Audience Size: But there's something
very important to be aware of when
choosing your niche, and that is audience size. And I learned this
with my music channel. I went ahead and created almost 270 videos on
my music channel. And this has resulted in
around 15000 subscribers. Whereas on my tech channel, I've only created
around 70 videos. And this has resulted in
around 7 thousand subscribers. The key differences, I started this music channel in 2020, and I started this tech
channel in May, June of 2021. Initially, you wouldn't think that choice of your
niche would be two significant because
she's think there's plenty of subscribers out there. Screw your channel, you want a 100 thousand subscribers,
a million subscribers. Surely there's enough people in the entire world that would want to watch this type of concepts. But the harsh reality is the audience you may be
trying to target may not be large enough fee to even get 100 thousand subscribers. And it's coming to terms with
this determining factor. But it doesn't mean that it
couldn't potentially make a very profitable YouTube
channel by creating a business around
the small amount of traffic you could achieve. Because the truth is, you know, there's millions and millions
of people that want to look at the latest iPhone
every single year. But there's probably only a
couple of thousand people that want to watch a review
on this guitar pedal. And this is reflected for me personally in the
numbers in October, my tech channel
almost brought in 500 thousand views
in a single month, whereas my music
channel with far more content brought in
100 thousand views. So that data that proved, no matter how great the
content is you're creating, you need to be mentally aware of the cap of the people you
may be able to reach. And my music tunnel
is proof of this. I create equally as high
content as on my tech channel, but I niche down onto this particular brand called
boss and more specifically, the little red loop panels. And they have about 56
different loop pedals in this particular range. And collectively, that
entire range of a boss has sold around 1
million units worldwide. But the key word
there is worldwide. So you then have the fact
that in the language barrier, I'm making these
tutorials in English. So people that
don't speak English can't watch these
YouTube videos oh, with obviously the subtitles on. So they're not then means actual audience size
is even smaller. There's not 1 million people that could watch
these tutorials. It's probably more like a
couple of 100 thousand. And the fact that I've
managed to capture if 15 thousand people
in an audience size that realistically
could be around a 100 to a 150 thousand people, is around a 10 percent
conversion rate, which is already pretty high
and potentially capping out on this channel's potential unless I do some
drastic changes. So being aware from
the very beginning of the potential
audience size that you're trying to capture within that niche is super important, but it doesn't matter
if you can't get millions and millions
of subscribers, because if you intend to take these people to different
traffic sources such as a website and try and divert them
elsewhere to build some form of consulting
business or whatever it is, sell products to them. And it doesn't really matter
because you could dominate a really small niche and still create quite a good
YouTube business. And sometimes it's virtually impossible for a
brand new YouTube, but to try and compete in the largest
spaces, for example, my tech channel, and
never anticipated that to be as successful as it
was due to how saturate, uncompetitive that space is. But because I just know so
much about the platform, I managed to find a way
to position that content. So it did work correctly. But if it wasn't for starting my music channel first and
running that for about a year, I wouldn't have stood a chance at doing a successful
tech channel.
4. What Makes a YouTube Video Successful?: Next, let's talk
about what makes a YouTube video successful. There's a few
different factors that contribute to a video success, but both bringing in views but also converting subscribers. I'm sure you've maybe heard of some of these metrics before, but I want to dive into them
further and how you can actually use them as tools
to improve your content. The first most important
one is obviously the CTO, which is the click-through
rate of your videos. So you've got your
click through rate. This is how many people, the percentage of people
that click onto your video when it is displayed to them on the YouTube platform
and they are browsing. The next metric is watch time
and also watch retention. Both of these are
very similar metrics but work slightly differently. Watch time is the
actual minutes and seconds that the average
view duration was. And then the watcher tension
is the percentage viewed. So it might be 30 percent of
people watch this video on average or 60 percent video completion rate
was the average. Both of these are kind
of similar metrics, but work differently depending on the length of the video. So let's dive into these
two metrics further. We've got two
different videos here, one from my tech channel and a second one from
my music channel. Now the key thing is
take a look at over here we've got the average
length of the video, which was 13 minutes and two seconds on the
music channel. And then this one
on my tech channel, it was only four minutes
and around 14 seconds. Both of these videos
have been successful. The music channel
one has amassed around 65000, 70000 views. And the tech channel one
is just a couple of weeks old and it's already at
around 15 thousand views. The first thing I want to focus on is the watch retention. You can see this one on
the tech channel has got a 55.3% watch retention, which isn't too terrible. That's actually quite
difficult to achieve. And you can see when
you're looking at this little dotted
line over here, this is the viewing trends and the habits of the
view is on average, while they watch these videos, you can see they maybe
got a little bit bored in this
particular section. So they skipped a
bit, and then they skipped a little bit through here with these little bumps. Or they could have
also rebound because there was something that was
particularly interesting. Traditionally, any
YouTube video has a huge drop-off within the first couple of
seconds of the video, just because they autoplay
when people scroll on mobile. So that's pretty
difficult to avoid. But on average, this is the
typical view for my channel. You can see by this gray line, it not too bad performing video. In contrast, if we compare
this to the music channel, you can see that there is a much less consistent
viewership across the video. There's an average view
duration of around 37 percent, 40 percent if we
rounded that up, which isn't that bad for a
video that is 13 minutes long, you have to consider
the different length in these videos, in the amount of attention
that would demand viewer. But you would
initially assume that this video would be less
successful because it has such a low watch
retention percentage in comparison to the video
we just compared it to. And also the line
is so inconsistent. And they said Because
people are hopping between the different chapters that I have placed within this video. So they're hopping
between to see what product that they
want to talk about. Sometimes I oversee is
detrimental to video performance, but I think it has its benefits. Now when it comes to the
average view duration, this is obviously
basing it off of how long the video is that
you have uploaded. So we've uploaded a 13
minute video and on average, people watched
about five minutes of that 30 minute video. Whereas with this four
minute video, on average, people watch around
two minutes and 20 seconds in this video. Now the metric I prefer to focus on is the watch
percentage because you can actually control this metric whenever you create
your next upload, because you can set
a particular target that you want to
hit to ensure you can create the most engaging and interesting
content possible. Whereas with the watch time, it's going to be
different every single time because you might upload a four-minute video or you might upload a 25 minute video. So you would get
something like 10 minutes average watch time
on that video. So you're going to be
uploading different length videos every single time. So it's hard to target a particular metric that you
want to achieve for that, so for that particular reason, and this is the one that
you can sort of set targets for to help you
improve your content. And by improving this, it will inevitably increase
this metric anyways, when you make a concept. Now some YouTube is say that the higher watch time you can
get forgetting about this, the higher watch
time you can get, the better the
video will perform because you're keeping people
on YouTube for longer. So if you uploaded
a 25-minute video, obviously that would equal a much higher watch time then a four minute video because you would get people
to watch for, I don't know, like maybe
ten minutes compared to me, that's getting people to
watch for two minutes. So YouTube would be
more likely to promote this video versus this video. That's something
that people say, I personally disagree with
that because it's about how engaging that content is, for how long
somebody's watching. But dive into that if
that's something that you think may be of interest.
5. How do you Increase Click-Through-Rate?: The next most important metric
is the click-through rate, which as we referred to
earlier, we call it the CT. This is how many people, the percentage of
people that have clicked onto the
video to watch it, you can see this Samsung
phone review has been shown to around 75000
people in the impressions, YouTube has presented this
video to 75 thousand people. And obviously it's
virtually impossible to get all 75000 people to
click onto that concept. You know, that's something
that It's unrealistic. You may be surprised to
hear that 10 percent is actually quite
difficult to achieve and it shall be the benchmark
that you target for to ensure that your content
is being successful. You can see that this
click-through rate does fluctuate. On some days, it's
almost being 12 percent, 10 percent, all the
way down to 7%. And a few factors dictate
the click-through rate how much YouTube is pushing the content now on
that particular day, but also if YouTube is
testing a new audience. So for example, my video had a 12 percent
click-through rate, which meant YouTube was
testing out with an audience that was super interested
in Samsung phones. But a few days later, because that was successful, it obviously tried to show it to maybe some iPhone users or
people that use Google phones. And YouTube is trying
to push the envelope. People interested
in this content over these couple of day period. And as you can see, these people weren't as interested
because they may prefer apple and don't
really care about Samson. So YouTube changed
its mind and started to push it out to more people
like these ones earlier. And the click-through
rate rose back flu. So it's that sometimes you
click through rate will drop because YouTube just trying it with new people that it may think is interested
in what you're doing. And pretty, a pretty simple thing that you can't
really control too much. Something you
should know though, is that this isn't the most accurate click-through
rate of your actual video. And if you go into advanced
mode over here and you go to traffic sources
and you scroll down. This will actually
give you the more important click-through rates that you need to be aware of. What this page shows is all of the different traffic sources on YouTube you've got the ones
you're probably aware of, such as YouTube search, the browse feature,
which is kind of the YouTube homepage
notifications, which is your
subscribers getting the notifications on the phone. Suggested videos, which is
often at the end of videos on the side bars and
other things as well, external people sharing
it on blogs, whatever. Now the most important
ones to focus on is YouTube search and also
browser suggested videos well, but that's quite a
hard one to attain. You can see here that this
video in brows is actually getting a 12 0.2%
click-through rate, which is exceptionally high and also very high for
brows because of how competitive it is
to get a shelf and get the video onto that
particular shelf, Egypt search. It's also bringing in a 9.8%
average click-through rate. So again, it's performing
very well in search, which will dictate how high this will appear in
the search rankings. So when people are searching for a Samsung Fold 3 or whatever
the phone was review, I will be appearing quite
high in their search results now because of how good
the click-through rate is, whereas it is click-through rate with something like 2.3%, which believe me, I had videos that have
done that before. It will basically do nothing and YouTube will never
show it to anybody. There's two things to
consider when it comes to increasing your
click-through rate. The first one is create
an effective thumbnails. A, C look good, attract the eye, but aren't to clickbait and over promising and what the
video is actually about. And then in
combination with this, you need to have an
effective title, a rule of thumb if you're
trying to go for browse, sort of use browse
and suggested, try and keep your title
within sort of 55 characters. That way it will display the entire title
when somebody is watching on an iPhone or
smartphone device in tablet. The second option is to
create a great thumbnail, but obviously go down the
search optimization approach, not where you can create as long as a title as you
like and just run it with different keywords that are appropriate to the
topic of the video. If you wanna go slow and steady, this is the routes ago. If you want to have a
more high risk strategy that tries to push
the videos out, but doesn't guarantee there'll
be successful and they may potentially completely flop, then this is obviously
the route to go. And my tech channel
is an example of this high risk reward
type strategy. I try and target the
browse feature with this channel to try
and push it out and get it to grow as
fast as possible. But sometimes the videos
just completely flop and I spent 12, 14 hours trying to make
it crazy awesome video. And then it gets about
five interviews. But that's the
risky got to take, because on the flip side, sometimes I pull it off and they bring in 0.5 million views, 300000 views, a 100
thousand views. And it kinda works.
6. Planning a YouTube Video - Should You Write a Script?: Let's move on and discuss the creation process of
a YouTube video. Before you go ahead
and click record, start talking to the camera. It's very important that you
do a few different things. This here is an example of
a content calendar planet. This is something
that I've created every single year when I go ahead and plan my content for
the month and for the year. This is one from 2020. And you can see the
level of consistency that's required for
growing a YouTube channel. Bear in mind, I had
like a 100 subscribers, no subscribers when I
started in January 2020, and I completed the entire without missing
a single upload, sometimes even
doing daily videos. And you can see the level of focus happening throughout
this entire year. I've continued to do
this every single year, and obviously it's matured with different approaches
and the amount of channels I now run. But this is very important
to make sure you're creating the correct
amount of content. Because while you can plan out your entire week
or the next three weeks and see how all of
that content links together. And then before you even go ahead and fill in this content, you want to plan out the videos
before you click record, because this will allow you to create an effective road-map for your potential
subscribers in view is sort of
navigate your channel. So the are a couple of
different approaches you can make to planning
a YouTube video. The first way is
completely scripting it. So you can script
out the video or you can just create
sort of an outline. I do a hybrid approach depending on the type of
content I'm trying to create. Now I already have a complete
Skillshare class that shows you how to write the
perfect YouTube script. And they say goes fully in depth and behind the scenes into MY writing a script from the very beginning and the
approach that you should take. So I highly recommend checking out this class when you are ready to do this step within
your YouTube channel. But for now, let's compare the differences
between scripting and outlining a video and when and where you should
use each technique. For me, scripting the video from scratch takes a huge
amount of time. Sometimes I could
write a script for my tech channel and it
takes anything from six, seven hours just to write
the perfect script that sho shop to the point
without any mistakes. But the problem I found
with this was that it was impacting the
consistency that I could have on my tech channel
because they're spending so much time so that they're
typing stuff in Google Docs. I wasn't actually creating
the videos and pushing them out because tech is such
a fast-moving platform, you just get the
content out kinda as quick as possible
while it's relevant for that year that products out or even just a couple of
weeks before people want to talk about
the next leaks and rumors of the next
iPhone or whatever. It's important just to
create the video that's best as possible in
that time period. But what I found from analyzing this process was that my content truthfully was only
maybe 5% better, a maximum from spending
those six to seven hours. And when I looked at it,
these six to seven hours was another maybe two videos that I could create
from the beginning, both from filling B-roll
and also editing that entire video if I worked
very productively. But there are some advantages
from writing the script. The first one is
if you want that confident talking to the camera, you know, you don't
feel that comfortable. You can't really free flow
or improvise that naturally. Then a script is
obviously the roots ago until you start to build up that conviction when
talking to the camera. So if you're the type of
person that I just described, it might be useful to sort
of script out word for word. You sort of maybe first
three to four videos to sort of get yourself
into the workflow and understand a structure, how you should lay out
those videos and AI intro, middle section, your
problem with the product, all these different factors. So then you can
figure out sort of a recipe that works
for your content. And then once you've
worked that out, you don't need to
write the scripts anymore because you can then start to just create
outlines that take about 20, 30 minutes to sort of produce and get straight
to making the video. Currently the only time
that I still write a script word for word
from the very beginning is if I'm reviewing a
product that I'm really going to give a hard time.
I've maybe review the phone. It's all full of
performance is a very good some of the features
are not that great. I will write a script
word for word to ensure I don't
make any mistakes. That way, it reduces
the chance of somebody writing in the comment
section that I was wrong. Don't listen to this person. He has no idea. Just make sure I
keep that authority that when I'm discussing
particular topics. But more commonly now I
use the outline approach. And this was the approach
that I took with my music channel from
the very beginning. I changed it when
I went into tech, but I went back to this approach
because it's super fast. You go ahead and you just write out the sections of your video, so your intro, and then
maybe a few bullet points. What are you going to
save it in the intro to capture somebody really quick? And then you move on to
the sort of, you know, some problems you may be
had with the product. And then you just go ahead and write out your
different categories, a few bullet points. And then that way you create a quick
outline of the video, you can stop filming it and
turning it around very fast. This is also very useful if
you create news based stuff. So you maybe watch, for example, an Apple event or some
form of gaming event and you want to make
some news on what was announced at
that conference. This is the approach takes
write your bullet points, the stats products
that are coming out. Then you can turn that
video around super quick and try and get
on that trending topic. If you want to see some proof
from my personal experience OF MY outlining videos
versus scripting them. Obviously, this was my 2020, a content calendar and
the consistency was absolute perfection
without any flows. Whereas if we switch
over to 2021, like consistency was
much less obviously, I was running two
different channels. I had a lot of my
plate, but you can see the consistency
wasn't that bad at the start that you are trying a few different
upload strategies. I was still outlining my
videos during this period, but then I started to
script them from me. And you can see how
many gaps started to appear within the weeks while
I was uploading my videos. And then this iPad
mini review in September was when I went back to never
writing any scripts. I just did everything
sorted on the go. There was the script down again, but all of this without lines, especially during
this October period, all the way through to December. And I think the
amount of uploads I managed to achieve during this holiday period kinda shows the difference in the
amount of time it took to write their scripts. One final thing that I
must mentioned before you go ahead and film
your video is you need to decide on the title and have a bit of an
idea of the thumbnail. Sort of imagine it in your head. What would it look like in combination with
these two, that way, you can position
the angle you're going to take with your
outline or your script, all based off of this title. Is it going to be
a positive review or is it going to be negative? Is there anything
that you need sort of mentioned to make it coincide with maybe a more
clickbait E-type title. If you're going
down that approach, this is very important. And then that way this
will just dictate the entire approach
to the whole filming, what type of product shots
you get and what you need to highlight when you inevitably
go and record and edit it. So they should probably out
of everything I mentioned, the first thing you
should consider.
7. Filming and Editing your first YouTube Video!: Let's move on and talk
about the process of filming your very
first YouTube video. I advise you allocate sort of an entire day to doing this. This will release the pressure that is already high on you. You're probably feeling a lot of pressure about getting
in front of the camera. You don't know how good
you are going to be, how many mistakes
you go in and make. So allocating a significant
amount of time means you have plenty of time to achieve this task you've
never done before. There's a few sort of
protocol steps that I recommend following for
creating this video. And then I'll move on
and talk about how long it takes me to
now make a video after you're making almost 350 YouTube videos at this point. So you want to
first, as we said, allocate a full day to
this very first process. Then you want to go
ahead and you wanna make sure that you have your
camera completely charged. You want to fully charge all of your batteries before you start. So the day before, make
sure everything's ready to rock so you're not wasting time. I also advise
potentially if you can, to purchase
additional batteries. So have between one
to three batteries. Because if you have
something like a cannon and 50 or a mirrorless
camera from Sony, the batch life on those
cameras up the greatest. So it means you could be
filming, getting in the flow, finally starting
to do a good job, then the Cameron's
that about you. You gotta wait an hour or so before we can
pick things back up. I remember very well filming
my very first YouTube video. I was 19 years old. I'm now RFC 2001, filming this video today. But it was a very enjoyable
and new experience. And I knew from that moment then I wanted to continue doing this and building out
multiple channels and doing all this online
content creation. If you compare them,
Rollins back then competitive enroll and
C are watching today. It's a complete transformation. My ability to present
to the camera and the confidence on the
camera is much greater. And it is important
that this is a skill that you develop through time. Even though my very first
YouTube video is nowhere near the quality of what
I can produce right now. It is still being quite
successful on my channel, and it has amassed around
20 to 25 thousand views. And every single day continues to bring in new view is and subscribe to the channel because it's relevant
evergreen content. If you then want to
go ahead and check your audio levels
on your camera, this is the biggest mistake
you could make and just me, I still make it sometimes today you want to check
your audio levels before you go ahead and spend an hour or whatever
filming your video. Because the worst
thing you could do is have white noise hissing, or over distorted audio when
you talking into the camera. Even though video and
visual is important, film in, in HD for k, all these buzzwords, if
your audio is awful, no one's going to
watch the video. You could film in
standard definition, but have the best audio. And people would rather watch
that the studies online that proof audio is the most
important part of video. So you want to make sure
you set your levels on your camera, do a few tests, plug the SD card into your laptop and then
listen back to those and make sure it is as clean as you can possibly
get it in moments. The next thing I advise doing is switching
your camera from auto into manual mode. Now this may seem like
a huge don't instead, but it's very important. And I think the
benefits are definitely worth it using audio
on your camera, that is perfectly fine if you
are a blogger and you go in between different rooms in
our different environments, order is going to make your life easy because it's
just going to change the brightness ISO shutter
speed automatically. But if you're filming in a stationary environment,
like they say, talking head video manual is the way to go
because you have complete control over
the ISO shutter speed and a variety of other things. I already have a
complete class here on Skillshare that breaks down the basic camera settings
that you need to know in order to
create YouTube videos. And I highly recommend
checking out that class next so you can get confident
with your camera settings, frame rates, and all those
different types of things. The next thing to
understand is that editing is going to be your best
friend when you are filming. So when you capture
a video, obviously, I think a lot of people have
this conception that you nail it in one take
and then you go ahead and just add your B-roll on top of the
timeline where applicable. And then you go ahead
and you can upload this to YouTube when in reality, what happens is you
click Record and you can record for as long as
you like until you nail it. And then when you're
editing your video, you can go ahead and chop it up, chop it up, and then have
your much shorter timeline. That is the final video that
gets uploaded to YouTube so you can make mistakes
all along the way here, and then just completely remove
those in the final edit. And this brings us onto
my current workflow when it comes to
creating YouTube videos. So my current workflow
is as follows. Bear in mind, I've probably film between like 350 plus
videos on YouTube, forgetting all of the other
videos I've created for online courses in
that number as well. Currently for me using the outlining method
for my scripts, it takes me around 20 minutes to 30 minutes to film the talking head
segment of my footage. You're talking head is
this exact shot here, like me talking to the camera, and I like to call
this camera a. Camera a is completed
in this time period. I will then go ahead
and capture my B-roll, which is the most
important part of my videos and how engaging
they are on my tech channel. B-roll footage that you place on top of your camera, a footage. So things like product
shots, close ups, just stuff that will
help articulate your point that you're
trying to make within the video may either be charts, graphs with data on, or a PowerPoint, whatever
your style of constant is. Another way to use B-Roll is to hide mistakes when
you're presenting. So if I were to nail
a sentence and then the second sentence was a bit
jumbled and I messed it up. I can go ahead and
place Bureau on top of that mistake and then connect
the two clips together. So let's say you
were filming and you nailed the very first sentence, but you followed that
up with a mistake. You could go ahead
and just cut one of that sentence in your
video editing software, then overlay that with
a clip of B-roll. And then you can take
the second attempt at the follow-up sentence that you nailed and just
stick that together. And now you have a perfect sentence and
the person listening has no idea that underneath this it has been healed with a cut. The next thing I do once I've completed the B-roll and also the camera a is I'll hop in
to my video editing program. And this is where I will spend
probably around an hour, maximum, around an hour
doing a rough cuts. So I'll take all of these
clips from camera a, edit it like this, part 1, part 2, removing the mistakes. And then I will have a complete
sort of YouTube video, how it's going to flow. And then from this point, I'll go back and
fill more B-roll for any shots that I
may have missed or need to add because the ones
I captured went to great because the autofocus
was freaking out or whatever. So I'll go ahead and do a bureau to 0 to get my final clips. And then we'll hop back in and edit once again for a
further couple of hours. Now if I'm honest
about how long it probably takes me to
edit a YouTube video. I'm looking at anything between four to six hours depending
on length complexity, because although it
doesn't take me too long to get the edit down, it's adding all of
the product shots, color grading all
of those shots, and then also adding sound
effects, background music, and the animations
here in there just increase the overall
production quality. But all of those factors are sort of more advanced
techniques that are essential to the bare bones
of creating a YouTube video. And you can probably expect that it's going to
take your wages, obviously, to create
your first video and edit it because
you've never done it in. You don't have any form of
a workflow for doing that. So don't be shocked
at it maybe takes you a whole day to create
your very first video.
8. Thanks for Watching!!: I do hope that you have enjoyed taking this Skillshare class. Don't forget to check
out the range of other YouTube courses that
I have available that break down all of the essential skills that you need in order to run a successful YouTube
channel for the class project, I highly recommend referencing one of our earlier
videos where we discussed choosing a niche and also understanding
your market size. I will provide links within the learning resources to
some YouTube tools that I use when undergoing this
process of researching a topic and expanding
into new niches. But as always, IBM PAM Nolan's thank you so
much for watching. Make sure you're following
me here on Skillshare for future classes, just like this. And I will see you
in the next bond.