How to Set Up a Basic and Highly Effective Sales or Marketing Funnel | Vicky Wu | Skillshare

How to Set Up a Basic and Highly Effective Sales or Marketing Funnel

Vicky Wu, Marketing Guru

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14 Videos (21m)
    • Welcome!

    • This Training is Right for You If ...

    • Here's What You Will Learn

    • AND ... You Get Freebies! Find Out About Those Here

    • How Learning the Process Helped Me

    • Overview of Segments of a Sales/Marketing Funnel

    • Funnel Flow and How Prospects Self-Select

    • Awareness Stage: Don't Quit Too Soon

    • Interest Stage: Don't Leave Money on the Table

    • Desire Stage: They're Comparing You to Competitors

    • Action Stage: They're Ready to Buy

    • Overview of Tactics for Different Stages

    • Recap and Discussion

    • Need More Help?


About This Class

Learn The Basic Concepts of a Marketing Funnel & How It All Fits Together!

Learn the most common mistakes that can cost your business new customers.  I'm taking years of experience helping businesses develop their marketing and sales funnels and boiling it all down to the basic pieces you need to know before you being developing your own.


When I was beginning to set up my own very first marketing and sales funnel, I knew there were probably pieces missing. I also knew I had a lot of pieces that could be used in different places, but I wanted a simple explanation of how to put it all of my pieces together.

So I did a lot of research and testing, the results of which is what I'm going to be sharing with you.

This short training gives you an overview of a standard marketing funnel setup so that you can understand the steps of the process and begin planning your lead generation system.

This training is for you if

  • You're a business owner and want to know how all the segments of a funnel fit together,
  • You don't even know where to start,
  • You already have a basic funnel in place but want to understand more to be able to improve it, or
  • You want to make sure you aren't wasting time, effort or money in any of the segments or pieces

What you will learn

  • The different segments of the basic sales process and how they coordinate into a sales or marketing funnel,
  • Specific tactics and tips you can use for each segment,
  • How efforts you are already doing can fit together into a successful funnel, and
  • The pieces that most businesses miss that can make their funnel ineffective and result in lost time, money and sales



As promised in the video, you can access some of my most-sought-after PDFs for marketing funnels:

These include:

  • Plugging the Leaks in Your Marketing Funnel
  • 12 Ways to Optimize Your Full Funnel
  • My Favorite Funnel Resources - outlines free and low-cost options for several parts of your funnel
  • Webinar Training Notes - if you want to use a note sheet with easy fill-in-the-blank sections



Want to learn more or join the discussion further?  

Join my marketing group on Facebook or read marketing tips on my blog.






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Vicky Wu

Marketing Guru

The marketing you need, only when you need it.

My clients are like family. In over 30 years spent working the marketing and advertising for businesses big and small, I've uncovered some golden themes and tactics that work wonders, no matter the size of the budget.

Check my website at

or LinkedIn at

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