How to Set Up Your Cold Email Lead Generation Machine for B2B Sales, Freelancers, and Consultants | Patrick Dang | Skillshare

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How to Set Up Your Cold Email Lead Generation Machine for B2B Sales, Freelancers, and Consultants

teacher avatar Patrick Dang, International Sales Trainer

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (46m)
    • 1. How to Set Up Your Cold Email Lead Generation Machine Intro

      2:04
    • 2. Whale Hunting & Fishing

      6:05
    • 3. Prospecting Schedule

      5:33
    • 4. Building Your Hit List

      2:56
    • 5. Lead Generatione High Level Strategy

      10:57
    • 6. Writing the Perfect Cold Email Subject Line

      9:41
    • 7. How To Write Your Cold Email With Templates

      8:39
    • 8. Next Steps

      0:22
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About This Class

In this course, we'll cover how you can identify your dream clients to work with whether you're an entreprneur, freelanc, or consultant.

You'll learn the best ways to organize your "hit list" and how often you should be reaching out to these companies.

Meet Your Teacher

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Patrick Dang

International Sales Trainer

Teacher

Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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Transcripts

1. How to Set Up Your Cold Email Lead Generation Machine Intro: everybody. What's going on? It's Patrick dating here. Now, in this course, what you're gonna learn how to do is set up your cold email Lee generation machine. And this is gonna be especially useful if you are in sales business development. Or if you're just doing any type of selling, whether that's being a freelancer, consultant or a coach so specifically, here's what this course is going to cover. First, we're gonna give you a lead generation strategy. So you know exactly who to reach out to to generate more sales or to generate mawr business . Right? We have a couple different strategies for you to use the pending on your certain situation . So that's gonna be step one of this course Step number two is I'm gonna show you the best prospecting schedule you can use to send out your cold emails. When you're reaching out to potential customers. I'm gonna show you exactly how many times you should reach out to somebody when you should reach out to them what time you should reach out to them. You know all these things we are gonna cover in this course. So there is no mystery on when you should be reaching out to your potential customers to increase the odds that they're gonna actually respond to your emails. And lastly, in this course, we're going to show you exactly how you can build your hitless. What the hit list is is essentially a way for you to organize our your contacts and to understand who exactly you would like to reach out to and keep track of your progress of whether they respond. Or maybe they don't respond and when you should follow up and things like that. So for a class project where you're gonna be able to do is download our hit list as an excel file and what I want to do is Philip this hit list with 20 potential customers that you would like to reach out to. And you want to make sure that you use the strategies that you learned in this course to pick out potential customers that actually would want to work with you and have a higher likelihood of actually responding. When you do, send your cold email, so what? You download the worksheet, you can upload it onto the projects and resource is pay so I can see it other people can see, and we can give you feedback on how to improve your hit list. So that said, if you are ready to learn how to set up your cold email lead generation machine, make sure you enrolled in this course now. 2. Whale Hunting & Fishing: Hey, what's going on, guys? So if you're familiar with Henry Ford, he invented the Model T, which is considered to be the first affordable car in the entire world, and how he did that was he developed a system and methodology called the Assembly line and in the assembly line. Why it was so genius was because everybody who worked on building this car knew exactly what they were building and what they were doing. And if there are any kind of mistakes, or if there any bottlenecks in their system, you could easily figure out where that bottleneck was and make a change right away because there was a system that was very efficient, and it was really easy to make approve Mints upon the system of the entire world took inspiration from that motto, and it completely changed the way companies do business today and similar to how Henry Ford was so successful with the Model T. By developing a system for the lead generation machine, hence the word machine. We're also going to build a system, and the reason why a lot of people fail females is because you know they'll send the email here and there at random times whenever they want. And they can't really tell if they're sending enough emails or if they're sending the emails at the right time and really, without a methodology to sending emails, you know, you just don't progress and you don't get the meetings that you want to get. And so, by having a system, which is what we're gonna create today, you're gonna be able to figure out why people are responding, why they're not and what you can do to increase the rates of which you get meeting so you can get more sales. So there's two different types of Lee generation prospecting that you can do in the lead generation machine that we're gonna learn today. The 1st 1 is going to be whale hunting, and the reason why I call it whale hunting is because you're going for specific companies that you really feel like would be a great fit for your product or service. Typically, household would go about. This is if they have a history of customers that you know, they already know that their product or service fits and they're finding more similar companies like that or they really have a strong judgment on who their product is for. And so when you know exactly who your product is for, you can focus on specific companies and increase your rate of actually getting a meeting with them and eventually getting more sales. You would want to focus on only 20 companies maximum at a time if you are well hunting. And this is because when you're writing these emails for these whales, your writing each one specifically tailored for that individual company, it's so if you're going for these whales, it's a lot better if these companies are going to make larger purchases, where if you go for 20 companies and maybe only three or four of them actually buy something for you, that's gonna be a win so you don't want to go for Companies are too small in this situation where they're not gonna help you hit your financial goals. You want to hit the ones that can totally blow out your numbers off the water. Back in the day at Oracle, I was selling H R software specifically for hospitals in California who had 2000 or more employees and had an outdated H R software that was about 10 years old. So in California, there were actually more than 20 hospitals who fit this specific customer profile. And those are the people that I went after. And this is good because I knew exactly what the pains were without these hospitals had when it comes to HR software. And I knew that my software was able to solve that pain Kind of like a doctor. And so when you know specifically who you're going after is gonna make emailing a lot more easier when you are hunting for whales. So to summarize, will hunting go for 20 at a time? Hyper focus on writing tailored emails for these 20 companies and you want to really make sure ahead of time and do the research to make sure that your product or service is a good fit for their company. And the second type of prospecting is caught fishing. And the reason why I call it fishing is because you want to think of it like you're casting and net into the ocean. You have a general idea that there are fish in the water and you're kind of throwing in that in there, but you don't know exactly what's going to pop out when you pull that net out of the water . Could be salmon. It could be, too, and I could be a tough in or some lobsters it. A strategy is used, typically used for startups or people who are offering a new product or service, and they're trying to find a market fits. So I'm gonna go ahead and give you example. So let's say you are selling a scheduling software. It helps small medium business and schedule appointments and classes. So you might think one day that hey, so one day you might think, Hey, my scheduling software may be really good for all of the small medium business yoga studios in America. So you might want to start of California and send maybe, like a couple 100 emails to all the yoga studios in California. You don't know if it will work or not work, but the beauty is that you're sending a high velocity high volume of emails tailored for that specific industry. Some people may respond. Some people may not respond, but depending on what you get, you're gonna know if that's a good market for you. And if they're not receptive to it. You just go to another industry. So when you're fishing, you want to think of it like you're not exactly sure who your customers should be. So that's what you're not writing. Extreme tailored emails, each individual company. But you're writing it for an entire industry or entire customer profile, and you're sending it to all of them, and you're seeing if it works or if it doesn't work, depending on your results, you're gonna tweak it a little bit, make it better and send out another batch of emails. So when you're fishing, you might be sending hundreds of emails a day, depending on how fast you are again. It's all about high velocity and figuring out who the best fit is for your product, and this also works if you're sale. Psycho is really quick, and you could make the CEO just like that. Then you know, if you're going for a high value approach, then you know the email quality is a little bit lower, but you hit more people so you might be able to generate more sales. So again you know the wheel strategy versus the fishing tragi they are both really good, but it really just depends on where you're at in your business. So if you know who your ideal customer is, obviously you want to go with the whale strategy. But he was still trying to figure it out as a start up, or you're just starting up your business. Then the fishing strategy might be a little better. You might have to send more emails, but eventually you'll figure things out, and then you can transition into a whale strategy as you move forward. 3. Prospecting Schedule: So one of the most important things about prospecting is having a consistent schedule. Now, a lot of sales people that I talk to, you know, when you start to get excited and you send all these emails and then, ah, lot of people kind of fall off and they don't stay consistent. So the most important thing here is the half pig headed discipline in consistently sending out these outbound emails. So if you're a sales person or you recently started a company and you're just starting out doing outbound emails, I recommend spending all of your time prospecting. And the reason is because you want to build the top of your fun. Oh, you want to establish business relationships with as many people as possible so that you can choose who you work with. So once you get a little bit more busy and you stand your first batch of emails out and people want to do business with you, then you could figure out how to allocate time to prospecting and, you know, handling deals and doing business. So again, if you're starting out, spend all your time prospecting, build the top of your funnel, and from there. As you start to get more customers and you have more clients, then I would actually spend the 1st 4 hours of your day responding to emails and sending out more emails and spend the rest of the day handling the business activities. And the reason why again you want to be very aggressive with the prospecting is because you want to have an abundance of people that you can work with so you don't get stuck with bad clients. Or, you know you have more opportunities to make more money than that's how you're really going to scale your business. Spend the 1st 4 hours prospecting and the rest of the day handling your business activities . I know it may seem like a lot, but trust me when you have the option toe work with anybody you want, and you could choose the cream of the crop, then your business is just going to take off. So when it comes to when to send your emails from my personal experience emailing many different type of industries, the best that works for me is sending an email in the morning. So I live in California in America and I AM in the Pacific time. I typically schedule my emails between 6 a.m. to 7 a.m. And the reason is because when you're sending at that, early people in central time and Eastern time are also in the morning. And so you're able to hit three different time zones and have them all sent up in the morning. And so you want your email to be in their in box, and it's typically for people who work. It's the first thing they do. They check their email to see if anything important is going on, and they said, You're if they see your email in the morning, they're more likely to respond compared to the middle of the day. Sending any email in the morning is going to be a lot more effective than sending it in the afternoon. But I have seen people send emails in the evening that works, too, but for me personally, I want to send it in the morning so that I can handle the responses throughout the entire day. And when it comes to when, exactly you should send your email statistically, there's a lot of research that proves that it doesn't matter whether you send it on Monday , Tuesday, Wednesday, Thursday or Friday. A lot of people make the misconception of, you know, not wanting to send an email on Monday because they think people are bombarded with emails or they don't want to send on Friday because that's the end of the week and people are interested in email. The reality is you can send it Monday through Friday and people are still likely to respond . Of course, every industry and be a little bit different. But for the most part, I would use that rule of the and you could also send emails on the weekends, Saturdays and Sundays, and I found Sunday at around eight PM when people are catching up on work before the game to the office on Monday is pretty effective, but for the most part, for me, I don't like to send emails on the weekends. I stick with Monday through Friday, 6 a.m. To 7 a.m. On the Pacific time. So depending on your time zone and who your ideal customer is, you want to just convert that into the proper time zone. But that's essentially my prospecting scheduled that works for me, and I'm sure it will work for you as well. So the typical response rate for well written email is around 7 to 9%. This means that if you're sending 50 emails, you might get around four or five responses. Out of those four or five, you might get between two or three meetings. So think about it like this. If you send out 50 emails, you might get around to the three meetings out there and again, even no matter how well written these emails are, a lot of people take meetings for unknown reasons. When you email them, they might be perfect timing and they might be looking to buy or for other people. They may have just bought a competitors product, and they don't need anything from you, so you can't really know for sure unless you send the first email. But again, it's It's a numbers game, right? And no matter how good you are and copyrighting and send these emails, you have to know that not everyone's going to take a meeting with you. So that's why you have to stay consistent and constantly stay on top of your prospecting. So do you have a pool of people toe work with. So that's everything that we're gonna cover for, when to send your emails and what time to send them on what day to send them. And the main important thing is to stay consistent with your prospecting activities, even when you start getting clients and you start getting business because you don't want to be on a roller coaster. A lot of people make the mistake of doing a lot of prospecting, thinking they have a lot of customers, and then when they fulfill those jobs, they have to go back to square one and start prospecting again. And so their revenue goes up and down, up and down. So to prevent that, you want to stay consistent and constantly be prospecting so that you always have people toe work with. And you can be picky on who you work with so you that you could work with the best possible clients 4. Building Your Hit List: Hey, what's up, guys? So in the section, we're gonna show you how you're gonna build your hitless, And essentially, it's just gonna be a really simple way for you to keep track of all the people that you have been contacting. Now, you can either do this in a Google, she or excel she Or if you have sales automation tools, you could go ahead and use that as well. But for the sake of this course, I'm gonna show you how to do it in a really simple way purely using Google sheets or excel . So the thing you want to think about when you're starting out with your hit list is you want to work in batches. So the problem that most sales people have is they find someone they want to email, and then they send them an email that they find another guy. They sent him an email, and this is a really tedious process, and it takes a lot of time because you're constantly switching task. So what we're gonna do is we're gonna do a system where you're gonna find information in batches and you take it once about a time and so it was going to save you a lot of time. So the first step you want to do is you want to start with the basic company information, Meaning you want to build a big list of all the companies you want to reach out to. Once that batch is done, the next step you're gonna take is finding stakeholders or decision makers at those companies and finding them all at once. So this means if you start off of 100 different companies that you want to reach out to, that's one batch. Then the next batch is finding all the stakeholders at these 100 companies put a meaning to your ex. So she that's the next batch. And finally, you want to find the stakeholders email address so that you can finally email them. And I'm gonna show you exactly how you're gonna do every step of this in this entire course . But for now, let's go ahead and go into Excel or Google sheets and show you exactly how this looks like . Alright, guys. So, as you can see, I'm in Google sheets right now. The first column you wanna have is the company, So here you want to just batch up all the companies that you are targeting on this list? The next step is to find the state quarters, which is their first name and last name. And then you would just put him on this list as well. Also put in the position So you know exactly who you're talking to. Next is gonna be the email. Find this person's email, put it on the list phone number if it's available. This outreach section is where you're gonna put how many times you reached out to a person . The reason why you want to do this is because you want to keep tabs on you know how often you're following up on your prospects. So this has contacted parties. Where you just gonna put when's the last time you actually talked to them? And you want to just keeps halves of this to know how often you're reaching out and when you're reaching out in this habit, put the deal size because you want to know how big is this deal? So you know how to prioritize your time? I put a little note section of years. You put whatever you want about the company or the person. Finally, I put the website of the company in the last section, just in case I need to reference it. So I'm gonna go ahead and tach this. Excel she onto this course, and you'll go ahead and just find it. Feel free to just use it and plug and play and just use it how you see fit. And don't be afraid to change up the different variables and columns, depending on what your business is or what product or service you are selling. So that's everything on building your hit lists and let's go ahead and move on. 5. Lead Generatione High Level Strategy: In this video, you're going to get my ultimate sales prospecting guy on how to turn complete strangers into appointments and then close a deal. It's going to be a six-step methodology you can use no matter what product or service you're selling, no matter what industry you're in, as long as your job is to get a meeting with someone over the phone or in person. And if you want to use cold email, LinkedIn, or core calling, these strategies will work for you. What's going on, everybody, my name's Patrick Jan, and before we get started with our ultimate sales prospecting guide, now when it comes to my ultimate guide to sales prospect, you're right, this is going to work if your job is to get a meeting with someone either over the phone or in person and get an appointment to see if there might be a good fit for you to sell your product or services, right? So these strategies are going to work whether you're cold calling, cold emailing, or sending messages on LinkedIn, right? That's when you're doing outbound, meaning you're reaching out to someone who has no idea who you are, no matter what methodology you use, that strategy is going to be the same. So let's go ahead and dive in. Now, step number one is going to be your sales strategy, right? So no matter what method you use, you still have to come up with a strategy. Who exactly do you want to reach out to? And this is typically where you develop something called an ideal customer profile, meaning who's your ideal customer, right? What pains through the hab, where industry or the end? What's their revenue that you want them to have to make sure that they can actually afford whatever it is that you're selling. So this is the part where you strategize Who exactly do you want to reach out to? And you want to make it extremely specific, right? Because every campaign that you put out, you wanna be hyper-focused on a specific niche. And then when you wanna do a different campaign, Sure, focus on another niche, but you want to focus on one niche at a time. Meaning if you want to reach out to real estate companies and you're writing your emails, you wanna make sure you only write these emails to other real estate companies that are very similar to each other, right? You don't wanna do real estate, finance and retail and do all these at the same time because it's hard to manage all these things and each different vertical is going to have different messaging. So when you're thinking about your ideal customer profile, think of one specific use case on how you can help them and focus on that one ideal customer profile at a time. So once you've got your sales strategy down on how you bring value to the specific niche, you wanna move into step number two, which is list billing. Okay, so let's say you have an ideal customer profile of, let's say, financial tech companies who have 20 to 50 employees, revenue of at least 1 million to 5 million per year. And there are companies that leverage digital marketing. So, you know, this is very specific for us, very specific niche, right? And so what do you want to do? And once you identify this ideal customer profile, you want to find all the companies that fit the bill, whether it's using LinkedIn, using Google or, you know, buying lists. You wanna make a big list of all these companies that fit this ideal customer profile, the minimum number of companies you want to reach out to his 20. That's my recommendation. You could do more the more-is-better, but you want to do at least 20. The reason why you don't want to do less than 20 is because you want to have enough companies so that when you send your messages, you know whether it works or not. But if you only have, let's say five companies. Just because they don't respond doesn't mean the niche doesn't work. Maybe you didn't reach out to enough people. So that's why I recommend at least 20 tried to do more if you can find more but fine 20 companies and find the stakeholders, meaning that decision-makers at these companies and just make a big list of all of these people. Now the next step, after you find all the companies that fit your ideal customer profile, that's when you're going to start doing your outreach, right? Typically how this is going to happen is you're going to find either their email address. You're gonna connect with them on LinkedIn, or if you can get their phone numbers, then you're going to make a list so you can dial and make phone calls to all these companies. Now, depending on the company you work out or the industry you're working in, your different strategies are going to apply for some niches. Doing cold email works a lot better than col colon for other niches, doing cold calls work a lot better than cold email, right? And other niches, mode LinkedIn might be a more viable option, right? So you really want to look at how other people in your industry are generating meetings. And that's typically the one I would recommend when it comes to picking which one you should focus on. And I would actually just focus on one at a time because a lot of work to send a cold email, send a LinkedIn messages, and Kolkata and manage all these different mediums is really difficult to do all three at once. So that's why I would recommend focusing on one type of outreach and really master that for that specific niche. Because if you think about it like this, if you have one channel that works, let's say as cold email, why would you even need to cold call or send LinkedIn messages when you already have one thing that works so well. Typically when people say they do called Email, LinkedIn and cold calling and do all these things at once. Most likely they're not generating as many appointments as they would like because why would you split your attention in three different directions when if one works, just go all in on that, right? So pick the one that really works for you, invest your time into it to master it, and then start generating those leads. Now once you start sending out your cold emails or LinkedIn messages or you start doing your call cause the next step of the sales prospecting cycle is to actually turn that prospect, meaning someone you feel might be a good fit for your product and service. And you want to convert them into an actual meeting and actual appointment where you're going to talk to them either over the phone or in person. And why am I put this as a snap is because sometimes when you send out, let's see a message whether it's LinkedIn or court email, they may have an question. They might want to learn a little bit more about you before they agree to spend 30 minutes on the phone. A few, right? And so that's why you have to follow up with people, answer their questions and you want to keep pushing so that they actually take a meeting with you and you're not being pushy. You're not forcing them to do anything. You're just kinda handling the objections to say the right things in order for them to get curious enough to take a meeting with you. And you want to think about like this, the only goal of any type of outreach activity, whether it's called Email LinkedIn or cold calling, is to set an appointment, right? You're not trying to sell somebody during an email. They're not going to buy because they read your email. They're gonna buy after they actually meet you in person. Or if you talk to them over the phone, especially if you're selling something that's a little more high ticket, something that's over $1000, right. So typically, your only goal when it comes to outreach is to get a meeting, right? So you want to hyperfocus on just scheduling an appointment. You wanna keep asking them what doesn't make sense to talk. You know, who's the right person to talk to. You want to keep asking these questions until they actually decide to take a meeting with you. And then that's when the selling process actually starts. And once they actually agree to a meeting, they're going to book an appointment right on your calendar, or they can tell you a time when they want you to call them. And what will happen during this first call is that you're not even selling at this point because you're still in the seals prospecting sage, what you're actually doing is you're qualifying the customer to see if they're fit to buy your product or service. A lot of times if you reach out to someone, maybe they're not a good fit and maybe the timing is wrong. Maybe they don't have that pain that you solve, or maybe they don't even have the budget to pay for your products or services, right? So that's why the first, initial call, instead of selling somebody and telling them that, hey, we're so great, you should buy our product or service. You will first want to identify if they can actually buy an if your product or service is actually something they need in their business and in their life. Because if there's no real need, there's no real pain. You shouldn't be selling something to someone that they don't actually need, right? Instead, you want to qualify them, see if they are good fit to buy your products and services. If they are, then you can start pitching your products or services, maybe in another meeting, right? Or maybe you can pitch it at the end of the car, but you don't want to start pitching until you qualify the prospect. And I know for some of you guys who might be working at larger organizations where you have a sales development rep or and you have account executives in the split these into different roles. So if your job is to just generate meetings, qualify the person at an schedule, another meeting with an account executive who were actually closed the deal, then obviously you gotta do a good job and making sure that this customer is worth your time, right? Because a salesperson's time, It's very valuable. Don't think yourself as literal, meaning that your old please buy for me. It's not like that. Your of time as a salesperson and whether your sales, business development rapport and account executive, Your time is extremely valuable. So you don't want to waste time with people who are not serious about buying. So you want to qualify them, see if they're allowed to buy from you, right? Reverse situation. Qualify them to see if they can even buy from you. If they are, then you continue down the sales process and help them make a buying decision. And the last step when it comes to sales by swing is you want to review everything that you just did, right? When it comes to your self strategy, building the list, that type of outreach you're doing. How many appointments, your setting, and how the qualification GAR, actually went, right? So when you're analyzing your prospecting activities, you want to find the pieces that you can actually improve. So a lot of times the sales strategy is the thing that most people need to fix me were they went after the wrong niche, maybe the wrong type of companies. Maybe are the companies that they reach out to you don't have enough revenue to buy their products and services. So that maybe they have to go more up market and find more companies that actually have more money to spend on your proxy services, right? So you definitely want to review your process. And sometimes maybe you did everything right except the qualification car isn't going well, where maybe you're not doing the right things to qualify them, not asking the right questions to see if there might be a good fit. And so you start changing your sales script in order to qualify them better, right? So every sale situation is going to be different. There can be anything, any of these pieces can be broken, but you just want to look at your sales process objectively and see like, OK, what part can I actually improve? Then when you go back and repeat the process, you're gonna do the same exact thing that you did, except you're gonna switch out one part and you're going to replace it with another. And hopefully that will get your sales process more efficient and you get more results at the end when you book more appointments and you close more deals. But if you don't review everything that you're doing, then how can you actually improve, right? So you wanna make sure, especially in the beginning of your career, especially when you're starting to do sales prospecting, you're always improving. Every time you send a campaign, you should be getting better response rates, more qualified meetings, and you know, more people should be interested in your product or service. Theoretically, you should be getting better every step of the way. And so from a high-level strategy perspective, that's going to be the ultimate guy when it comes to sales prospecting and lead generation, no matter what type of outbound activity you decide to do, the strategy is exactly the same. So if you need to re-watch this video to really get a better understanding of it. Make sure to rewatch it because these are the foundations if you want to be successful at sales prospect. So that said, my name is Patrick, name. Hope you guys got a lot of value out of this video and I am going to see you guys in the next one. 6. Writing the Perfect Cold Email Subject Line: You can spend countless hours writing the perfect cold email. But if you don't know how to write a good subject line to get people to actually open it in, read your email. Nobody's gonna take a meeting with you. I know when I first started my sales career, I would send hundreds of emails and nobody would respond and I really cannot figure out why. But over time, after sending more and more emails, I realized that it was because of my subject line. You see if you don't have a good subject line, no one is going to read your emails and that's why it's critical, but a lot of times overlooked by a lot of salespeople. Now, after sending thousands of thousands of emails during my sales career, I figured out some of the best subject lines and you can use to start getting results. So in this video, I'm gonna show you some best subject lines have worked for me, have worked for thousands of my students that I've trained and I'm confident they're going to work for you. What's going on, everybody? It's Patrick Dang here. Now before I go ahead and give you some of my best code email subject lines that you can start using right away, you first need a better understanding of the cold email strategy. So when it comes to the cold email strategy setting or one is you want to get the person to actually open your email, right? Because if they don't open it, then they're not going to read your email. It doesn't matter what's inside someone were to get them to read the first sentence. That number three, they're gonna read that second sentence, third sentence, and then the entire email. And at the end you're going to have some type of cata action. Usually it's to ask for a meeting and then you schedule your meeting using a cold email. Why this subject line is going to be so important is because, well, the subject line is used to get the person to actually open the email, right? If you, they don't open the email, then everything else doesn't matter. So that's why I'm gonna show you some of the best subject lines right now. So what we're gonna do is I'm going to walk you through four different powerful subject line templates you can use for your business right now, doesn't matter what industry you work in, doesn't matter what product or service you are selling, this is gonna work for you. Alright, so the first email subject line template we're going to use is the desired outcome subject line. And essentially what you wanna do is you want to imagine or empathize with your customer and think about OK, what exactly do they want in their business or in their life, and how can we take those desires and put them into a subject line? Okay, so let me go ahead and give you some examples. Example number one, a subject line can be helping your team accomplish desired outcome, right? Whatever it is, whether it's to develop an app, generate more sales, get more customers, you know, whatever the case is, what is the desired outcome and just put it into their helping your team accomplished desired outcome. Another example. This is another specific example, right? It could be something like Phil, you're a webinar funnel with YouTube ads. So this would be for people who use webinars and I use webinars myself. And a lot of times we need more people to come into our webinars and watch it. And we might use different sources of traffic, right? So if you're messaging someone and you have an agency that as Facebook, as you master someone who you say, hey, do you need me to fill your webinar funnel with Facebook ads? And so that's a catchy subject line that if you're sending it to the right person, they're going to open it because they're curious and it's their desired outcome that they want in their particular business. Another example for you is looking to increase your sales teams closing ratio, ok, so this is another desired outcome. You might be messaging a sales director or a VP of Sales. And maybe they need to get their sales up and breathe them morale up for their sales team. And you might message them, hey, you know, you might have a solution for that, looking to increase your sales teams closing ratio and. Help them close more deals, and that might be something that people will open. One more example would be turn your raving fans into brand ambassadors, right? And I'm working with a client who is selling a SAS software for brand ambassadors, for companies to manage your brand ambassadors. And that's a subject line that he can use to start reaching out to potential customers. Because if he's selling a software that helps, does this and it's the desired outcome people want than the people who read this are going to be interested because it's already what they want. So you have to make this strategy work. You really have to empathize with your prospect and really think about what they want, what the desired outcome is, and what their current objectives are in their businesses. And if you can align yourself to those desired outcomes, open rate is going to be crazy because they feel like, wow, this guy really understands me. And we're gonna move into the second email template you can use, and that's going to be the pain subject line. This one, we're going to focus on a customers or prospects specific pain point by pointing out their pains were showing that, hey, we understand who they are, what they're going through, and potentially we may have a solution for them. And that would mean that if they want to move forward, then they can take a meeting with you. So essentially this is the template or format you want to use. All you gotta do is bring up the pain, for example, having trouble, and then you insert your specific problem or specific pain. So it could be something like, hey, tired of managing prospects on excel sheet. So that would be an example where if you're selling a CRM customer relationship management system, how a lot of salespeople, when they reach out to people, they might keep track of everybody on a excel sheet. Well, there's technology for that. So if somebody was selling that and they send it at subject line like this, tired of managing prospects on excel sheet, that drives curiosity because you understand the person's problem and then they're gonna take your meeting, right? Another example, expat taxes are confusing, need help, right? So if someone lives abroad and they have to do tax and they don't know what to do because they live over here, but they had to do taxes here and accounts in my message, MSA, hey, expat taxes are confusing, you need out and they're gonna open it because they might be helped during tax season. And others had pain subject line, I need a better way to manage brand ambassadors, right? So again, it's just driving pain of what pains to people have, what do they probably struggling with? And you could do a little research on accompanies websites to see where they are at in their business. And then you just want to talk about that paint in the subject line. And then the email, the actual email that you're writing, you just want to address that pain and show that you solve it. Alright, so now we're gonna move into the third email template, and that is going to be the reference subject line. And this is where you're referencing something specific like the company was featured in a news article or maybe the one in the ward or maybe someone just got hired at the company and you want to build a relationship with them. This is the format you want to use to start building that relationship. So it can be something like Congrats on making the Inc. 100 list and then you put the company name, right? Or Congrats on the new role at company. But another one would be enjoyed your interviewed on an insert podcasts, right? So let's say the founder of a company you want to work well, if he was on the podcast, you listen to it and you want to work for that person. So you could say, hey, enjoyed your interview on this podcast, Just wanted to connect about x-y-z. So the reference subject line is very powerful because. It's very relevant in that moment for that person because maybe they just did something, won an award or made it on whatever list and feel proud about themselves. Like, Yeah, I mean, I did I worked really hard to get to a certain point. So when you bring this up, people are a lot more likely to read what you have to say because they're like, oh, who's this person who's messaging me, right? And a lot of times when people do things to beyond interviews, podcasts or the trying to join certain lists. They do it to get more publicity and to get more people to reach out to them for something, right? So there are a lot more keen to read emails that references, even if there's the sales email because they did the publicity for a reason and now they're getting the publicity that they wanted. So now we're gonna go into the final cold email templates, subject lines that you can use. And these are going to be a few quick, short subject lines are super effective. I know they're short and they might be vague when you first read them, but trust me, they really do work. So the first one is you just put the person's name and there's like John hoping to help you out. It's not really specifically saying what you're going to help them out with by drives curiosity so that they're going to open and read the first sentence to see if they should hear what you have to say. Second one, appropriate person, like you say a probably a person first sentence, hey, I'm looking for the person who handles marketing. And if that's you, let me know if you want to talk and that actually works very well. Quick question is another one. Again, these are a vague, but at the same time they drive a lot of curiosity, right? So when you do use these short subject lines like I'm sharing with you, make sure that whatever your first sentence is, it has to be really good and tight and make it clear why that person should continue reading on. Another one I've seen that works really well is you put the prospects company name. So let's say it's sales force. And then you put your company name like GG media, and you just put the little symbols over there and then it just drives curiosity, right? Because it looks like I'm like you're supposed to have a meeting or something, right? And one last one is just putting hey, right? So this one, surprisingly, it actually does work, even though it's so vague. You just put hay and then in your first sentence, explain why you want to have a conversation. So when you're using these short self reliance in a really important lesson is that you don't want to feel like you're tricking somebody into a reading your email because that's the worst thing you can do, right? So like clickbait someone, they open it daily, are this was complete waste of time. I hate this person, right? That's exactly what you do not want to do. When you use these short subject lines. Yes, it gets people to open, but at the same time, your first one or two sentences have to be extremely tight. And what I mean by that is it has to really drive value and explain why someone should continue to read on and explain what value you're trying to provide for that specific person. But pretty much do the subject lines were absolutely trial for yourself and you'll see your response rates go up. Now those are going to be the four different subject line templates that you can use right away in your business doesn't matter what you're selling. I give you a few examples and all you gotta do is plug and play and start using them right away. So with that said, my name is Patrick dang. I wish you the best of luck when it comes to sending out your cold emails. And honestly, you guys in the next one. 7. How To Write Your Cold Email With Templates: In this video, you're gonna learn exactly how to write the perfect cold email to turn total strangers into paying customers. Hey, it's patterning here. Welcome to my channel where we're going to talk about all things sales, marketing, and entrepreneurship. Before we go ahead and get started with this video, make sure to give it a like subscribe and turn on notifications. Now during my time as a sales rep in Silicon Valley, working at Oracle and another y commenter backed start-up. I sent thousands, literally thousands of cold emails to generate countless of meetings. But I know in the beginning it can be very frustrating when you're sending out your first campaigns and nobody is really responding. And here's the thing you know, after coaching thousands of people around the globe on how to write cold emails that are generated meetings. Reason for why most people fail is because number one, they have a little bit of an ego and they think they're really good at writing called e-mails per share. Not number two, they think that their product and service is so great that everyone should automatically just take a meeting with them. Obviously, this does not work. So what I wanna do is show you a simple but very effective way to write your cold emails to skyrocket your response rates so that you can start turning strangers into customers and make sure you watch until the end. Because I'm gonna give you my special called email template that you can use for yourself. All right, so here's what we're gonna do first. First I'm going to give you an example of what not to do. And I'm going to show you an example of someone who sent a real email to me. And I also changed coupled texts, changed the person's name, changes a person company just leave it anonymous. But for the most part, this is a real email that someone sent. And we're going to break it down and show you why it doesn't work. And we're going to show you what actually works. Alright, so let's get into a, so this persons are off was saying Hi Patrick, crazy times high. And that's obviously because of the corona going on right now, in this person says, I heard online learning is on the rise now, what about you? Is, is it a good time to strengthen your R and D? Well, right off the bat, I have no idea what he means by strengthen your R and D. So I'm not really sure where he wants. Now he says, I'm John from Demo soft web agency. Glad to meet you. My point is pretty simple. Would you like to get benefit from our experience in the online learning domain and decent developers. If any, if you are anything like ready to discuss a potential partnerships, just drop a line. Kind regards John. Okay. So breaking this down, I have no idea what this guy does or what value he can bring to me. Normally, if you write an email to someone who you're trying to offer them something, but I actually have no idea where he has offered. Its too vague and there's no reason for why I will respond to this email. A second thing is that the grammar is really off. So maybe he's from another country and maybe English is not as first language. And that I understand that. But if you are writing to, let's say a Western audience while Western accompany, you definitely want to make sure that you use some kind of grammar check to make sure you're writing your email properly or else people aren't going to take you seriously. So if you're running emails like this, don't worry about it because I'm gonna show you how to fix this up real quick using what I call the pain formula. Now the paint formula is one of my best cold email templates that you can basically use in any industry, no matter what it is that you're selling in a super simple because we are going to break it down into four simple parts. The first one is having a relevant intro, introducing yourself in like what you do or why you guys should be connected. Number two, we're going to talk about the customer's pain. What paints Does this person experience? And number three, solution, how do you solve those pains? And finally, we are going to have the call to action. What do you want them to do next? And you want to make sure every single one of these elements is extremely clear. So let's go ahead and give you an example of an email that I wrote. And you can kinda get inspiration from it and use some of the elements in your own emails. Now in this example, I'm going to pretend that I have a some kind of marketing agency or Content Management Agency. And I'm writing an email to myself, right? So I'm this person trying to sell to Patrick Dang, right? This is how I would write an email to myself. So let's go ahead and get into it, right. The first part, like I said before, is the relevant intro. So I'll say, hey, Patrick, just checked out your latest YouTube video on whatever that video is about. And I thought it was great, very relevant because I'm posting a lot of YouTube videos. If this guy understands on doing that, he is on the same page as me. Now number two, we're gonna go into the pain section, right? Keep diving deep into what is a person's pain. Hopefully you find a really deep pain so you can solve it. So I can say something like, after watching the video, I checked out your website and noticed you weren't running a blog yet, which I'm not with all the high-quality content you've been putting out on YouTube recently. It's surprising you haven't started converting those videos into blogposts to capture more organic traffic to your website. Now this is actually something I've been thinking about. I'm putting out all these videos, but I have also have a website, but I don't have a blog. And it would be really easy for me to turn my YouTube videos into articles or blog posts that people can read and I can generate traffic and make money from that. So if someone wrote me this email, it's really relevant because It's exactly what I'm thinking about. And if they have something to solve this problem for me, I am a lot more willing to take a meeting with them, right? But it's all about context, understanding who your customer is and what pains they have. Now, the third part is all about the solution. How are you going to solve these problems? So in this email, I'm gonna say, now if you're interested, my company helps YouTube content creators like yourself start highly ranked blogs using your YouTube content you already made and converting them into high-quality blocks. Best of all, we handle all of the tech and content management and making it extremely simple for you. Some of our clients include client a, client B, and client C. Here what I'm doing is I first started with the pain, right? You're not, you're not getting this extra traffic by turning your YouTube videos and a blog post that I'm providing a solution. If that's something you're interested in, I can do that for you. Super simple, super easy. All you have to do is say yes, right? I tried to make it as easy as possible for the other person to understand what I'm talking about and agreed to take a meeting with me in the last little thing I did there is I included some clients that I worked with. Right. So you what you want to do in this situation, if you have past clients relevant to the prospects you would are currently reaching out to you want to name drop them. You don't really have to say what you did for them because it would be too long. You wanna do is mentioned like, hey, I worked with these people. They're similar to people to then you know what you're doing. So is very relevant. And if I see that I'm like, Oh, he worked with these people that I admire. Well, I want to take a meeting with this guy, right? So now that you've got the solution down the next final step, and this is where most people get it wrong, is having a clear call to action. Meaning once somebody who reads your email, what's the next step you want them to take a naturally for cold email. That next step is to ask for a meeting. So I would say something like, so if you're interested in learning more about how we can help you get more organic traffic with blogging, let me know what your calendar looks like. And you could also have a variation where let's say you have something like Calvin Lee and people can schedule a time on your calendar, you can end it with feel free to schedule a time on my calendar, right? Whatever works for you. But if you do it this way, like in the example, if you just ask them like let me know what your counter looks like. Usually they'll give you a time and day on when they are free and then you schedule a meeting through their via email and then you sign it off best John or whoever, whatever your name is, right? So now that we've kinda put the whole thing together, if you kinda look at it, this is the basically the pain formula structure that I showed you in the beginning. We had the relevant intro. We understand the person's pain and we really make it hurt that when we provide our solution, it makes it a lot more appealing. Finally, once we understand that solution, you have a clear call to action. Don't say something like, hey, drop a line because that doesn't make any sense. Like What do you mean drop a line. You just wanna make it clear. Let me know what your calendar looks like or feel free to schedule a time on my calendar to talk more, you know, so you don't have to exactly copy the words that I'm using. You can paraphrase it or use your own style of language. But for the most part, the main important thing here is to follow the framework of the relevant intro, pain solution and call to action. Now, if you do these simple things just following this template, your response rates may skyrocket just because you have this template in place. Most people go in, they think they're great at writing cold emails and they just write whatever and it doesn't work because they don't have a formula to have predictable results. But I've sent these kinda emails, literally thousands of these emails, I got tons of meetings from it and a positive that you can also do it to if you follow this framework. So with that said, that's gonna be my cold email pain formula template that you can use for yourself. And one more thing if you really want to take your seals game to the next level, actually created a free in-depth training on how to sell anything to anyone. So with that said, my name is Patrick dank and I'm going to see you guys in the next one. 8. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you could be notified on when I release my latest courses.