How to Sell your Art online! | Ashley Hills | Skillshare
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10 Lessons (55m)
    • 1. Introduction to selling your Art.

      3:38
    • 2. Is my art really ready to sell?

      5:14
    • 3. How much should you charge?

      10:22
    • 4. How to stay balanced in using social media.

      3:34
    • 5. How to use Social Media.

      6:08
    • 6. Photography tips.

      4:10
    • 7. Should I make a Patreon?

      1:54
    • 8. Choosing the best selling platform for you!

      12:53
    • 9. What supplies do I need for shipping?

      5:58
    • 10. And in conclusion.

      1:38
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About This Class

I'm so excited to share my journey and experiences!! In this class I talk about transitioning from doing art "for fun" to selling it online! (Hopefully still having fun.) 

We'll be covering the main basics and some extras as well,; such as how much you should charge, which selling platform should I use, and how to keep your joy while using social media! 

It is a lot of information to cover, so grab a tea, and your thinking caps. I really hope this makes the journey of selling your art online less overwhelming and helps you realize it is attainable!

YOU GOT THIS!

Meet Your Teacher

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Ashley Hills

Polymer clay sculptor and painter

Teacher

Hello all you wonderful creative people!! I'm Ashley, you can also call me Ash. :) I've loved art my whole life, and have been sculpting nearly non-stop for 6 going on 7 years now. I'm so excited to be able to share some of my experience with you all!! I am a firm believer that every single person is artistic in some way, you just need to find what medium lets you express yourself the best. Let's see if clay/multimedia is your niche! 

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Transcripts

1. Introduction to selling your Art.: I am super excited about today's topic class information. It's going to be so much information, okay? So most people that are on skill share love art of some form. And I think I've done the art ranch before that. Everything possibly under the sun, that's an expression of creativity or an emotion is art to me. Like it doesn't have to be a traditional medium to be in our firm. Anyways, subtopic, We won't go read. If you've been around me enough, you've heard that read plenty of times. So what we're talking about today is if you've been doing it for awhile and love it, but would like to transition into how to sell your art, especially online. That's what I'm going to be focusing on today, especially with the world it is today. But even besides that, the selling online opens up literally the entire world. The whole world has access to your Art, Of course, offering worldwide shipping and can get into some more particulars. But we're gonna get to that there's so much information that I'm going to try and keep it interesting and try to keep it simple and engaging. But if you need a break, I understand completely do what you need to be able to not be too overwhelmed because it's a lot of work. It's a lot of information, it's a lot of research. I'm not giving you all the answers. I'm giving you directions and giving you what worked for me. And you still need to try things, see what works for you, do research anyway. But we're going to cover information like marketing, how to use social media, which can include anything. I'm going to talk a lot about Instagram, but it can include Facebook, tick tock, Youtube, Twitch. I'm gonna talk a little bit about Twitch. Anything that's a social media platform. And we're gonna talk about selling platforms like what you could use as websites. Print shops. Should you make patria, and how do you ship your art? Are there things I should invest in? Are there things I shouldn't? It's a lot. It's a lot. So let's start from the beginning. Let me run down really quick supplies that you'll need. So supplies needed is definitely going to be a cup of tea or whatever you enjoy drinking. Maybe a snack. It may be a comfy blanket. It can just settle in. And maybe a notepad if you'd like if if you like taking physical notes or maybe just on your phone, notepad or something like that. And if there's anything specific that you particularly like or want to research or anything, maybe just jot down a quick note because it's a lot easier than trying to go back through the whole lesson to find that information if you forget it later. But anyways, that's it. Mainly it's gonna be me jacking a lot to you and stopping for T. So join me. I hope you find this useful and helpful and not too overwhelming. 2. Is my art really ready to sell?: So before a start getting into all this, I just want to throw it out there that I am not sponsored at all. Any any companies, any platforms, anything that I mentioned. I'm only mentioning because it is what I have researched and use myself. I'm not sponsored or not and collaborate with anyone to say, I just honestly stand by the platforms that I use, but obviously do your own research, find what fits you. It depends on what your present presence is online, what your goals are, lows of factors, so do your unresearched, but I'll share what I have personally found and my past experience as well, because some platforms I would not suggest you use. And I'll explain why, but it's still up to you. It's still your decision if you make an educated choice to do it, you do you. So if you're ready to sell, how do you know? I was going to say that only you can answer that. But actually thinking about my own personal experience, it's funny. I had no intention of selling my art. Actually. I was just doing it for fun, for de-stress, for creativity's sake. And it wasn't until I had people reach out and ask me, hey, are you selling this? I'd like to buy it. And have you ever considered selling it? That I was like, sapped. Never occurred to me. Still don't know why. Anyways. So at the time, I was just sharing on my little personal Instagram account and just having fun with her. And then it blossomed into this beautiful adventure that I've never looked back. I'm so happy that and I did share my art online. And that's how a lot of people's journeys start is. And I think it's kind of very organic, is if you're doing art for yourself, passionate about your love for it will shine through and just sharing it. And then you'll attract people and then the community grows and very organic. But anyways, back to the question. So you're ready to sell. Sure. Why not? So here's, here's the thing. If you feel like it's not good enough, it's your call. If you don't feel it's good enough, then you're not going to portray it in the best light. And how you're portraying it to other people is giving them a slumped. So if you're portraying it like it's OK, I guess you know, people aren't going to be as enthusiastic about it. There's one little thing. The other thing though, is we are often our worst critics. We will see all the flaws because we worked this far away from it for hours and hours often. So we know every little imperfection. Good art does not mean perfect ART. Let's just put that out there. Let's just slap that down. So if you're having a hard time determining if you feel like you're good enough quality to offer, to sell to other people. Perhaps you can just ask a good, honest friend. And it can be hard, but, but try to not be offended if they say no it but, but ask them for constructive criticism, things that you can work on, maybe its durability. That's something that I struggled with for my beginning art when it got into sculptures, polymer clay, I was using a very fragile clay and it was very frustrating for me to have pieces break in transit or afterwards with just very delicate handling, it could break. So it could be things like that. But you eat your research, your medium to find work durable things. There's loads of factors that may kind of lean toward leveling up your art first. There's that information you can do with it as you will. However, you can't forget that an artist never stops growing. So if you're waiting to sell your art until you're the best you can be. It's not gonna happen. You're never going to sell. Because that is what being an artist is kind of all about, is the journey, growth, learning new techniques, finding new mediums that you love, more or more durable or more beautiful, hits a whole journey that you can't wait till you're at the end of the journey to sell your art because the journey will never end. Also, if you're already sharing your art online and you're already having people reach out and ask, Hey, where can I buy this or would you consider selling it or anything like that? That's usually a pretty good sign, but you're ready to go. 3. How much should you charge?: So that naturally brings us to the next topic of how do I price measured? How do you go from making her just for yourself to then transition to knowing how much to charge to sell it to other people. Yeah. Okay. That's a doozy. You may think, well, that's none of anyone's business. Why are we talking about this publicly? It's a personal thing. Everyone should make their own choice. That is true. How ever your choice actually directly impacts the artists community, like as a community and also your client's. Let's talk about why. It's an annoying topic for me, okay? I struggle. I think most artists struggle with this topic because it's not easy. It's easy to undervalue yourself, your time, and it's easy to tell yourself, Well, I'm doing what I love. If it just covers my supplies, that's good enough. But if you want this to turn into something that can support you, you need to put that those those background thoughts, you need to put them away, okay. They have good intentions but don't listen to them. Okay. I personally simplified it into formula. So this is something that everyone, no matter what your medium is, as far as I could think of. I mean, if it's digital, you can still kind of tweak it to include it. You don't have to worry about as much as far as supplies and expenses go, but you can factor in investment you had to do for your gesture supplies anyways, okay? But like physical art, this formula can work for all mediums. So basically, you have to decide how much an hour you want to make. I'm going to go through the formula and then we're going to break it down. So how much an hour you wanna make, times, how many hours it took to produce the art. Of course. Also, you need to include the time it takes for administrative things and art supplies used for it. Any other expenses? Ok. So let's break this down. How much? An hour? Now this is a personal choice as well. And it will fluctuate. It will change. As time goes, prices rise around the world, no matter what the company it, paper costs more as time goes. All mediums costs more. Companies often raised their prices incrementally. So once you set a price, Don't feel like you can ever change it again. If you find, oh, this supply that I was using before is now more expensive, adjust your prices. That's, that's life, that's business. Don't, don't beat yourself up about it, do it k. Now, you should be paying yourself significantly more than minimum wage. Okay, let's just put that out there. People expect to pay more for whole mate because this is not some mass-produced item that's just going down a conveyor belt. It this is a single person creating one of a kind items every time when, you know, you're going to have to pay more for that. So pay yourself significantly more than the minimum wage. What that number is is up to you. But just think about it and go more than you think. Because we, I always show short change myself. And sometimes it helps to find a mentor in a similar field of yours or, or a friend that you can bounce it off that is familiar with the field of art that you're working in to find out what the going rate is, just to make sure you're not short changing yourself significantly. Ok, there's that information. Another little nugget of gold that I had a fellow ceramic artists tell me actually, is, if your prices are close to Target or Walmart, people, you're not helping anyone. People are going to assume that the quality is going to be the same as those items that you can get mass-produced, mountain-like. That helps no one. So if you're under selling your art, it helps, literally known, it's hurting everyone. So you're getting hurt because you're not making enough money. Your clients getting hurt because its conditioning them to expect lower prices, which then, or they might not even buy from you. Because they look at the price and think, oh, it must be chimpanzee cheap. Okay, so that they're also missing out if that, if that's the effect and if they, if they do buy from you, but then get conditioned to expect lower prices, then that's affecting the whole other artists community. All the artists that are trying to get good wages for themselves. Then, then they can have people coming to them and saying, oh, so and so only charges five bucks. Why are you charging 50, for example? Totally made up. Totally made up. Just don't do it. Don't undersell your art. You know, just, just dot the, Just don't. You'll be so much happier. It may feel scary because you may think, oh, not as many people who will buy it, but here's the thing. If someone valid values your work, but it's added their budget. They will save up. They will take the time, and then it will be even more precious to them. People who are in a dollar store bracket or Walmart, Walmart bracket, and that's what they're looking to pay for art. It doesn't matter how cheap you make it. You still might not sell to them. Because they could just go to Wal-Mart and get what they want. Okay. Not meaning to spill t here, but it's happening. Okay? Okay. Now, this is a learning experience. You're not gonna do it exactly perfect necessarily. You're going to need to tweak it. Even if you do it perfect. Next year you might need to up your braces like this is, this is I do it all the time. I make price and wage changes. When I feel like I've level that learned a new skill, got more expensive medium like ceramic versus polymer clay were expenses involved, you know, all that good stuff. One little phrase that also can kind of help bolster your value in your own eyes, is people are not paying you for the two hours it took you to make this item. They're paying you for the ten years it took you to learn how to do it. Okay? So, so this is a human being that is selling their experience, their creativity. This is not something that you just, just look at exactly how long it taste. So that's why you can kind of factor that in by giving yourself more of a wage per hour. Okay. We talked about that a lot. Let's move on to admin, administrative and things. I don't know what the term is I'm looking for anyways. Admin stuff can be besides the creative process. It can include photography, posting to social media, photo editing, listing, the time it takes you to write up your shoplifting newsletters. The time it takes you to package it up for shipping. Can be so much. So many factories because you're wearing all the hats generally when you're starting to sell your own art, very rarely do you start selling your art and have employees. Pretty much doesn't happen. So you have to be paying yourself for all of those jobs. Because every company that has a marketing assistant, a photographer, each of those people get paid for their own jobs. So you need to make sure that you're paying yourself as well. Okay? Expenses. And that can include, it depends a lot on what your medium is. So art supplies, you know, it can be, it can be canvases, it can be paint, it can be paper printers, and it can be your computer or your tablet. Like there are your camera. There's so many things and also electricity for running those things. Now, now for me, working in ceramics, electricity for running a kiln load is much more expensive than you would perhaps be able to figure out the, the, how, how much it costs to charge your iPad. Like those are big differences. You might not care about breaking it down soul minute Lee, but, but make sure you give yourself a cushion that covers all of your expenses to produce your art. 4. How to stay balanced in using social media.: So the next topic we're going to cover is marketing. Now before we get into this too deeply, I just want to say something that is a good reminder to kind of take a step back and remind yourself throughout your journey, is selling your art, as I've brought out, means you have to take on a lot of other aspects then just the happy creative process during the administrative type things. I don't personally enjoy that, but it doesn't mean you can't do it. I've been doing it for 67 years. It's necessary. So I do it and it's okay. But it is so important for you to stay attuned to your level of joy in connection with your art. So you're your own boss. You need to take care of your employee, which is you try to avoid putting too much stress or emphasis on things like social media, things like likes follows. Sure, they, they aren't nothing. It's kind of the point of reaching people on social media, but don't let it become what's important. The problem with social media is algorithms. If you use Instagram you already know and also trends. So it can be very tempting as an artist to make content for the likes or to follow the trends for the likes, for the follows. But that really is not sustainable. Number one and number two, there's plenty of people doing it, which is fine, that's their choice. But art is about getting your own voice, heard, your own voice, getting out there, you being authentic. So you should do what you are passionate about. It will attract people that love that same type of thing. So it's going to be a genuine community of people that resonate with your interests as opposed to the transient ebb and flow of people who come in because you're doing a trend and then unfollow next week, like you don't need that in your life. People will do that regardless. But just savers half hole out of unnecessary headache by just being true to yourself, focusing on what you love to do. And that will also result in it being your best work. I know myself when I feel like I should do something, whatever it is, but I don't enjoy it. It's not my best work. It never is. But if I'm excited about something, if I'm passionate, if I'm very inspired, that's always going to be my best work. And that's what you want to put forward. Of course, as an artist, you want to grow community of people that appreciate the genuine article that is you. So yeah, just don't, don't don't sweat it. If it's slow growth, that means circuit and growth as opposed to, you know, the huge jump in. Followers that don't ever communicator interact with you. You don't, you don't want that you weren't organic, genuine community to grow. So just a little reminder. But let's get, let's get to how you can actually use social media. 5. How to use Social Media.: And not to get hung up on social media, but just a couple tips that can help improve your reach or use it to the best of your ability. Certain types of accounts have access to something that's called insights like, especially on Instagram. I'll use this as the example. You can see insights of what time of the day or day of the week your followers are most active. And technically the ideal time to post is right before the Most people are active so that your post has the chance of most people seeing it at once. But that's complicated. I mean, it's not that complicated. Hashtags, hashtags are great. Always use hashtags. Personally. I tried to choose ones that are neither too few or too many posts. So too few posts to it, which can be like under 1000 for instance. It means the reach is too small, it's very niche. Not many people will come across it, but too many posts, say over a million posts to the hashtag. It means that your posts will be drowned out almost instantly by the deluge of other people posting to that so happy medium in between there. I like to include a mix of them like more vague and more specific like ceramic artist, scruffy ITO, which is a very specific ceramic technique, ceramic mug, chicken art. You know, you can use vague and more specific, kind of mix them all together so that you have the best chance of getting new people come in to see your work. Okay, so besides staying true to yourself and not letting social media consume your every waking moment, there are loads of platforms out there that can be extremely helpful for you. Getting exposure, people finding you, and being able to enjoy your air. Now defined what works for you. There are so many platforms. There's tick tock, there's Instagram, there's Facebook, there's YouTube, live streaming apps like Twitch. I'll talk more about that later. That so many, so many. So find what works for you or multiple, Just as long as you can manage it, it's not too overwhelming. Things that you can do to help yourself on those platforms is following and interacting with artists that especially are working in the same medium as you. And because often you have an appreciation for people that work in similar mediums like ceramic artists. I appreciate the effort that it takes to get those results. And we all have different styles, different expressions. So I love the medium. So of course I wanted to see how other people use it to express themselves. So if you follow and interact with other artists that are in your medium, often you can not only join a community, but also it ends up building your own community. You can do things like giveaways for certain milestones, whether it's, you know, how many followers you got, 4x and any type of milestone you've been doing it for a certain number of years or whatever you wanna do. Giveaways are a great way to attract more people. Doing Kuulab's with other artists. That is a great way to introduce yourself to their community and them to your community. Very supportive. Just make sure you have very open communication of what's expected on both sides, all that good stuff. But another thing is be the type of person, Be a good community member by reaching out and supporting other artists just like you would want to be supported. So that can be something as simple as sharing, Like on Instagram for instance, sharing their work in one of your, one of your stories so that anyone who follows you can see their work and maybe wants to go and follow, you know, be that good, genuine article of a supportive person in the air. Do artists community. Let's talk about Twitch now. Live streaming on Twitch is something that I personally really love because it, it gives you another level of connection that isn't really there with most social media platforms because it's a live streaming service. Okay, here's the difference. Social media. Often the only things you're seeing are totally polished, finished, edited works, which is fine. This is a marketing platform. You want to put your best foot forward. But live streaming shows all the nitty-gritty. It shows your artistic process, how long these things take, how difficult it is, failures. I've done it so many times that I mess something up and have to start over again. And people appreciate the ability to connect with you on that level. Also, it's great because the live interaction people can see what you're doing. They can ask you questions and you can reply to them right there. People get attached to you when they know you better and can appreciate you're that much more, which is great. And the other nice thing about twitches, it often doubles as a little side income, something else to help, especially if you would be spending your time doing that. Anyways, this is added bonus people, it because the platform is built to encourage people to support, support your work if they like it. So there's donations built into the platform. There's subscriptions, monthly subscriptions if they want to support you and love your content. There's so much more that, you know, twitches an excellent platform. I really, I really like my community and value my community that I've grown there. 6. Photography tips.: So an extremely important element to social media marketing of any type is photography. It because all of our social media platforms are extremely visual, it's about making your art as visually appealing as possible. So this is something that I struggled with for a number of years. I had quite a few people at Tell me when they bought something and then received it, that it looked way better than the pictures and they were so thrilled. Now of course, that's preferable to o at looked so much better in the pictures like obviously now complaining that my art looked better than the photo. But you want to do your justice, right? So you don't have to sink a lot of money. You can, or maybe you already have it if you're into photography and but you don't have to sink a whole bunch of money into gear. Lots of people use their cell phone if they have a good enough quality camera on it. Or you can pick up at cheap but still good digital camera. I got a fabulous used Nikon digital cameras for like a 150 bucks. I mean, it's not nothing, but in the world of photography that's quite, quite cheap. And the thing is, is there's no rush. You can start cheap and then gradually upgrade as you grow bigger and end up having more and more of an income. So do the best you can and and put effort into it, but you don't necessarily have to sink a lot of money into it. Yeah, I've been selling art for six or seven years now and I didn't invest in good actual lighting setup until the the're now mind you, I wish I did it sooner now because it makes such a significant difference, like it's kind of shocking, but you don't have to. You can use and go outside and use natural lighting or go up to the window and use natural lighting for your photos. There are ways around and sinking a lot of money into your gear. Also, something else that I have seen to be very effective is fine duree theme. So that may be very neutral tones or, or woodsy or natural or PESTEL or bright, exciting colors. In Choose your aesthetic, then you can make a cohesive feed that people can recognize your posts. Identify who you are just from the overall vibe that is very powerful. And also Instagram and most apps, most phones have some simple photo editing settings. So let's just look at this example. If you take this photo before editing and all you change is up the brightness, tweak the saturation and contrast, and then added tilt shift, which is, you can either do circular lines, which basically gently fuzzies the edges so that you can bring the i where you want the focus to be. Just these couple of things that takes it, takes a minute and you can level up your photos super quickly. Here's an example, side-by-side, before and after only using Instagram's photo editing. It doesn't have to be complicated to improve the quality of your photos. So even though this is basically just a lot of me talking and information giving, there, there are a couple simple class projects I'd love if you participated in, if you wanted to show a before and after, if some photos that you edited at, there'll be great using whatever app you want or computer or whatever I'd love to see a before and after of your photo editing. 7. Should I make a Patreon?: That very smoothly brings us to the topic of subscriptions. Aka Patron. Should you start a patron? Now, here's a couple of quick insights. I have used it in the past for me, for my number followings that wanted to subscribe to patron, the percentage that they took out was too steep for me for something that I could very easily stay organized, a handle myself. I was able to set up a subscription service through my own website. Wix has it. Also, big cartel is in the process of making a subscription based service for artists which is fabulous and really excited to see what they do with that. But Fn and the people who benefit most from the platform, patron or something similar to it, are people that already have huge followings. Lots of people interested in benefiting from tutorials or step by steps or sneak peeks. And they have too many people interested in it that it would be more work then worthwhile or more time than they have to keep it all organized them straight. So Patron is great for those types of people. But if you're smaller scale and it's really something that you can keep track of quite easily yourself. If you do decide to offer subscription-based service similar to patron or whatever, it may seem like a basic question, but what would you offer to subscribers? Would it be sneak peeks, are tutorials, coupons, digital scans, physical goods. Make sure you factor the cost of each of those things to make sure it's really worth your while. 8. Choosing the best selling platform for you!: Now we're to the juicy bits. Well, I guess it's all kind of GC or not juicy role. It's really dry. Okay, we're getting through this. The next important reasonable thing to talk about is selling platforms. Should you use Etsy? No, Next question. Okay, but seriously, seriously, I did use Etsy when I was first starting out because it was kind of a thing to do for budding artists. They promise a niche audience and great exposure and make the process relatively simple for you to just kinda pop your products and a ready-made shop and you're off. So do your research. Basically for some people it does work. But it is not that difficult to make your own website which you then own. You have total control over. It costs. This is what boggles my mind. It costs significantly less to own the rights and everything to your own website, which you then have license to do whatever you want with total freedom to do whatever you want. It costs significantly less. Then using Etsy, which is just mind boggling to me. And also there's a whole bunch of different things that there's benefits of. You aren't pushed into offering free shipping, their hidden fees when you own your own website, you know exactly what you're getting into. You're at the mercy of some money-making big corporate selling platform. Not that I'm biased at all. But I will share with you some hard facts. I'm gonna share. Compare Etsy with big cartel. There's, there's loads of options out there, a list of a few other options that you can do your own research or choose something else totally different. But I'm focusing on bigger tell because through my own research, that was the best fit for me and I loved them. They are excellent. So let's compare hard facts and made up some numbers just to have a comparison of some sort. Let's say you make 11 thousand in a year. Assuming that it's the lowest possible percentage on Etsy because a lot of factors can affect it. And if people are buying in different currencies or like, there's so many factors that can up the percentage that they take out, but I went the lowest to give them the benefit of the doubt. Lowest percentage. As a base point of reference, saying the average of your items are about $50 each. These numbers mean nothing. I'm just using them to show the different, the cost difference of using Etsy versus big character. So 11 thousand a year, let's say your items cost an average of 50 bucks. So that means 200 items sold in the year. At sees fees for the year. Will be $2910. Now, if you want to check my facts, be my guest, you can go into the worm hole that is at City. I had to go through multiple fact pages, back linked thing like there was, it's not all in one spot. You have to click through so many articles and tell it all up to get the, the end percentage. It's outrageous. Anyways, $2910. Now you, if you have never sold on the interwebs before, you may think, okay, that's not too bad to be able to sell my items, but let's just take a step back here and compare big cartel. So including to have your own site. I'm just comparing what I use, which is the base. $10 a month, includes 50 listings and payment processing fees, which can be through PayPal or stripe, or there's few different payment options there. And you own your own domain so you get to choose your website name, everything, okay. You make 11 thousand. In the year. Your website cost you $515 out of your 11 thousand instead of 2900. Just need to pause to let that sink in a bit. For any company that can be a maker break, but especially the little itty-bitty brand new artists that are just starting out. $2400 for your yearly income can make or break you. It can make the difference of you not being able to do it or being able to do it. Now that's not very much money, but showing the percentage difference, it is a shocking difference. K. So if you still decide to use Etsy, that's okay. I just want people to make educated choices because I found through my years that so many people just didn't know where their money was going and Etsy wasn't making it clear. Now they have clarified things a little bit in the past, but they've added a lot of unfortunate things that I'm not going to get into because it's not important, but I wouldn't ever use it. I would never encourage someone to use it. But if you choose to, that's okay. You have to do you just make sure you're making an educated choice. That's all. And just a really quick blurb about your own domain. There's, this is another thing that if you don't do your research, you can. You can end up spending way more than is necessary. So there's a lot of domain sites that you can purchase your domain from that charged crazy amounts of money, hundreds per year. That is not necessary. I purchased my domain and I refresh it every year for $15 a year from Wix. My site isn't through Wix. You can direct it to a cartel, which is what I did. So do your research, not saying you have to choose to purchase your domain through. But there's always options. There's always options. Now, if you're building your own community, of course, which is kinda of an important part of being an artist and selling your stuff online. Newsletters are great way to keep contact with people without having to worry about algorithms, because people choose whether or not they want to subscribe for free, sign up for your emails, and then they get in their inbox. At sample. Of course, you aren't going to have as much organic reach because people have to knowingly sign up for your list. So you're gonna get organic reach like you will with social media, but you will get a good core community that way. People that, you know, if you're having shop updates and want to know ahead of time, that's a great way to encourage people to sign up for a newsletter is, you know, you get the first announcement when the next shop update will be be sure not to miss it. People can sign up for those types of things or special coupons, special sales, newsletter subscriber only events like there's lots of things that you can encourage people to sign up for it. Be careful not to spam them. Settle, limit a time of how many emails you'll send out. Because, you know, in moderation it's fabulous. If you are getting all up in their inbox, then you can lose people that way. But it's all about balance. Selling platforms can also change your options change depending on what you're selling. So for instance, if you're selling physical one-of-a-kind items, you're selling platform will be very different as opposed to if you're focusing on selling prints, like if you do digitalized and you're only focusing on selling prints of that or swag t-shirt, stuff like that. You can use print on demand. So you can, of course, purchase your own printer, you're on paper and do it yourself. Or you can look into print on demand platforms. So that can be like imprint, red bubble printable. There's, you know, Google it, there's loads of them out there. They do take a hefty percentage, but all you have to do is get a good quality scan, upload it to the site, and they take care of everything else. They they take care of processing, payment and producing it and shipping it, and that's it. And if, if there's ever mistakes made or with a printing or bad delivery, that company looks after it as opposed to you. So that's a nice. And low impact, not a lot of time, not very time-consuming way. You can kinda dip your toes and if you're looking into selling those types of things, Now, let's talk about more platforms where X is something that I used first after Etsy. It's great, it's cheap, you can set it up for free. However, I don't suggest that if you're doing single inventory items are one of a kind items because they have no safety feature that avoids overselling. It can't handle more than one person trying to purchase it at once. I unfortunately more than once had a one-of-a-kind sculpture psalter to people. The inventory set minus1. I'm like that's not that's not how inventory works, but anyway, that's okay. I learn if you don't have sellout shop IP updates and if you do have many inventory of the same item, go for Wix, like there's no, there's no risk there. Really. Big cartel is excellent. I love it. It's very reasonably priced. It, there's a lot of different tiers. You can try it for free, the free version, I would not suggest you necessarily use Photoshop update because it has the same issue. Don't know why that it it doesn't protect against overselling, but the paid ones do all of the paint one's paid plans do protect against that. Anyways. Who cares? So you can choose if you want 50 Adam shaft, it's like ten bucks a month. If you want a 150 or whatever the brackets, you can choose your bracket and you can grow as you need too, which is great. The team behind the cartel is fantastic customer service prompt, very personalized. And they, they, they really make sure they get the job done good as a company. They really care about supporting their community, which is amazingly thats, that's a company you want to support. That's excellent. But there's lots of options or Squarespace that's Shopify, store and v, there's big cameras, there's the list goes on and on forever. So if you don't like those options that I mentioned, there's always more check it out. But personally, I found the Googling part of that extremely overwhelming. It was overwhelming because there was a lot of information and ended up settling on baker tell after like weeks of research. So you don't want to deal with weeks of research, just pick Shh. And definitely not sponsored though. Okay. I'm promising and promising to you it's not. This project is a little more involved, but if you need that extra bit of encouragement to get it done, hopefully this is it after you do your research and if you settle on a selling platform, I'd love for you to share it. And if you have a screenshot of your website mock-up, please share it. I would love, love, love to see the product of all your research and effort. 9. What supplies do I need for shipping?: I think now we're overdue firstname outbreak or maybe early snacking. Hopefully you already have can stack. Okay, so we're almost there, we're almost to the end. Next, we're gonna talk about shipping kids. You've shared your art with the world. People are loving it. You've set up an online shop and someone at work and effort has paid off. But then you remember you have to ship it. Of course you would think about this before actually setting up your online platform, but There's a lot of information to cover here, okay? So you need shipping receptacles in which to place your art, which will depend on what you're sending. Of course, if it's 3D, you'll need boxes are protective, stuff like that. Or if you're sending flat like paintings or whatever, it all depends on what you're sending. You need to decide your shipping provider. Business cards are generally a good idea to include in your package. I get my infimum vista print. They're very reasonable. Very quick. Look professional. You don't have to go overboard with business cards. He just, you know, have your your new website if you choose to go that route and your socials. I I personally really like using my business cards to write little thank you. Note on the back. And then it doubles as if someone, you know, is giving what they purchased as a gift. They can include your occurred so that it can spread the word. Business cards are never bad idea. Some people get thermal label printers, not technically necessary. But dang, do I love mine? I just bought mine this year. Again, six or seven years of doing this body for the first time. You don't need it though if as long as you have a print or like a normal whatever printer, you can print it out, cut it, tape it on the package yourself, but it does take extra time ink tape materials, all that good stuff. You can get a good deal on ink by subscribing to certain services like HP instant ink for instance, which I actually do in addition to the thermal ink printer, the thermal ink printer does not take ink, so you never have to invest in ink again once you purchase it, which is wonderful. It's also extremely fast. And the labels I use are sticky back, so you literally just peel and stick and it's the most easy thing ever. Love it so much. But I do have a normal printer that I use an ink subscriptions or it was four for printing out. Anything else that I might want to like greeting cards that I wanted to print out personally as opposed to having a print by order male shop, platform thing like imprint for instance. Digital kitchen skills are really fabulous, especially if you're shipping smaller items, which is something like this. Very reasonable, not expensive. And it's, it's very convenient for weighing your package. As far as shipping receptacles go. You can buy bulk and get it for cheaper. I also personally save and reuse any packages that I get. My husband often brings home bubble wrap and those types of things that his work gets from shipping material. So I personally love to recycle. It's good for the environment. It's good on the wallet. It's good all around. So you can do things like that. As far as shipping providers go. This depends a lot on your area. Some in the States use Stamps.com, USPS, loads of options. In Canada, I personally love using chit chat to express their everywhere. They don't have pick-up locations or offices everywhere in Canada yet, but they're extremely reasonable and good service. But research the options in your area because it can be a huge price difference, like double or more. If you're, if you don't do your research and just use whatever is the most convenient. But sometimes the convenience is worth the price difference. So that's up to you. And don't forget to include all of the shipping supplies in your shipping cost on your website. So that will include supplies like envelopes, boxes, tape, labels, packing like paper or bubble wrap or whatever you choose to do, and postage, all of that should be covered by your shipping quote on your site. And also something else that's also extremely important is to ensure your packages. All you have to do is have it happened once that you didn't insure an expensive package and then things went awry and then you're stuck footing the bill and it's just miserable. So just don't just spend the extra couple of bucks and ensure the package it so worth it. Also very important, always mark on your labels the package as merchandise. When this is something that is purchased, market is merchandise and market's full monetary value. It's actually illegal. It's actually mail fraud to mark something that's purchased as a gift or market as cheaper than it is. And if you're insuring it and you need to make a claim, you're gonna wanna make a claim for one it's actually worth as opposed to a couple bucks. So besides being illegal, it just do yourself a favor and just mark it down for what it's worth. 10. And in conclusion.: Okay. And now that's a lot of information and they didn't even go into a lot of detail. I just kinda touched on all the topics. If you have questions, please, of course, feel free to ask. I tried to give a good overall base foundation so that hopefully people who want to start selling online don't feel as overwhelmed at the prospect. Maybe you feel more overwhelmed cause all the work it takes, but I hope not. I hope you feel empowered and I hope you feel like you have an action plan of the steps you need to take to do it. It can definitely be worth it. You can dip your toes in with minimal money investment. But no matter where, it's gonna take a lot of time. Trying to set realistic goals for yourself, time limits and play and refreshing bricks for yourself because you are a creative, you need the outlet, the break to refresh yourself. You need to recharge your artistic battery so that you can keep on creating and spreading joy if this was helpful, I would love to know by leaving a comment or if you have social media, either instagram, facebook or twitch or anything like that, consider tagging me and letting me know what you found helpful or you can ask me questions there or on this platform.