How to Professionally Approach Art Buyers & Art Directors with Your Artwork

Kristina Hultkrantz, Illustrator & Surface Pattern Designer

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10 Lessons (1h 9m)
    • 1. Welcome to the Class!

    • 2. What you need to get started

    • 3. Sell Sheets & Lookbooks Part 1

    • 4. Sell Sheets & Lookbooks Part 2

    • 5. Sell Sheets & Lookbooks Part 3

    • 6. Build an Organization System

    • 7. Research New Contacts

    • 8. Write Email Templates

    • 9. Follow up & What's Next

    • 10. Thanks for Watching!

17 students are watching this class

About This Class



This class is geared towards students who have been working on building their portfolios and now feel they are ready to take the first step towards reaching out to art buyers and art directors with their work. My hope is this course will give you the confidence to do so by sharing as much as I know about the different ways you can professionally start a career in art licensing. This course is geared towards the art licensing business but you can of course use this information to also share your work with companies looking for custom or commission based projects. I do both and actually work more with commissioned based projects.

DON'T MISS MY CLASS OUTLINE WORKSHEET! In addition to watching my videos you can download and print out a Class Outline Worksheet that corresponds with the class. This worksheet goes into even more detail and helps you stay organized with a master checklist and smaller easier to digest checklists at every step of the way. You can find this in the Class Resources in the Class Project Section.



In this class I will be sharing my process of getting ready to send my artwork to art buyers and art directors.

We will cover the following:

  • What your portfolio needs to be ready to start.
  • Websites & Social media
  • Sell Sheets, a general portfolio, & category/themed lookbooks.
  • Building a database or organization system to keep track of all of your artworks, contacts and future deals.
  • Tips on how to research contacts.
  • How to write an introductory email. What to include in the email as well.
  • and how to follow up.


Supplies you will need to create the class project of creating a category lookbook:

  • A portfolio of artwork. 
  • Adobe Photoshop & Adobe Illustrator. (Or other favorite design program such as InDesign).
  • Mockup templates and finished mockups with your artworks.
  • Royalty free fonts to use.

An alternative to creating a lookbook for the class project (as I don't cover this technical process in the class) is to share your process of using my Class Outline Worksheet Checklist. Read more in the Class Project section.

I am so excited to share my tips with you and to see what you all come up with in your class projects!

xoxo Kristina

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