How to Produce a Comedy Show and Run It Like A Business | Brendon Lemon | Skillshare

How to Produce a Comedy Show and Run It Like A Business

Brendon Lemon, Crack'n dem jokes

How to Produce a Comedy Show and Run It Like A Business

Brendon Lemon, Crack'n dem jokes

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14 Lessons (1h 40m)
    • 1. How to produce comedy shows promo

    • 2. A little about me

    • 3. Quick Word of Warning

    • 4. Course Overview

    • 5. Why Produce A Comedy Show

    • 6. 1 Why Produce a comedy show

    • 7. 2 What makes a successful show?

    • 8. 3 Equipment

    • 9. 4 Finding a venue

    • 10. 5 How to approach a venue

    • 11. 6 The Basics of Dealmaking

    • 12. 7 How to book Comedians

    • 13. 8 How to Market Your Comedy Show

    • 14. Go produce it!

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About This Class

This class will teach you the basics of what you need to know to produce your own independent comedy show. We'll cover booking comedians, finding a venue, negotiating with a venue, and explore different revenue streams.

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Brendon Lemon

Crack'n dem jokes


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1. How to produce comedy shows promo: Hey, you, this is Brendon Lemon. I'm the host of the best selling course here called How to Start Doing Stand Up. Comedy in this course is about how to produce your own shows doing Stand up. You can actually make money doing stand up comedy by producing your own shows. Not long after you've started it. If you know how to produce shows, you know a little bit about business or if you want to learn this course is for you. I produce shows all over the world. In Scotland and France in the United States and Canada, I produced shows that have been running for years, almost 10 years now overseas and I've booked shows with all kinds of different comedians. Famous meetings. You've heard of comedians who are local and myself, of course, the best way to get time. The best way to network with comedians the best way to improve his comedian. And the way to get paid is by creating your own opportunities. The way to do that is the way that I'm gonna teach you how to do it. In this course, I'm gonna teach you the marketing tactics and tools to push your course and get people in on it. I'm gonna teach you how to make a deal with venue. I'm gonna give you the email copy in the speech. Copy that you use to get a venue interested in your course. I'm gonna teach you how to reach out to a book known comedians so that when you push your show, people are gonna come out cause they're gonna want to see it. This is the course to teach you how to make money to start doing stand up comedy in your local market. Take this course, Check it out. I'm looking forward to having you. 2. A little about me: Hey, you, This is Brennan. Of course, this is the first little bit here for how to produce comedy shows and make dolla dolla bills. Y'all a little bit about me. I'm in Chicago. That's why I'm dressed like I'm homeless right now. It is so cold in the city of Chicago this winter is very cold. I look like, Ah, I look like a Midwest dad. I just It's kind of nuts. I just turned 30 recently, I'm getting older. Just turned 30 like 48 months ago. Just turned it anyway. Ah, I look like a Midwest at I look like a guy who brings a baby into a brewery. Que laugh track. Here's the thing, guys. I've been doing stand up comedy for about 20 years. Just about I started when I was 16 years old. I'm 34 now, and I've done comedy all over the world in the comedy in Britain, in Scotland, of incoming Ireland and Germany and France and Canada and the United States. So not all over the world, just the U. S. And Europe, apparently. Anyway, I've produced comedy shows all over produced comedy shows throughout my entire career, doing comedy It's one of the funnest ways to get stage time. It's one of the best ways to make money doing comedy. It's one of the best ways to network with people. It's one of the best ways to improve, and honestly you have to do it. You need to get good at business if you want to be in show business, even if you're just doing comedy as a hobby and you want to improve. Honestly, having a comedy show is a great freaking way. Teoh. To add value to the lives of people around you, you can invite your friends to shows you work with. You can invite if you're a single guy and you can meet women this way, if you're single woman, you could meet guys this way like honestly, it's great. It's a really valuable thing to Dio, and you could make money doing it in the 20 years of it and stand up. I've produced shows all over the world like I mentioned, and some of those shows still go on. I produced a comedy show in France that still takes place is called The Great American Comedy show that started seven years ago, produced to comedy shows at the Edinburgh Fringe Festival, both my own personal comedy show. And, uh, the Chicago comedy Showcase brought 18 comedians over from Chicago. I've met a lot of famous comics this way and gotten connected with them. Basically, just because you have the opportunity, you create it, you bring the audience, you start the value for them. The value then comes from the comedians were trying to get in front of a good audience. And then you can make money because you're the one who created those two valuable opportunities and put them together. So in this course, we're gonna go over basically everything you need to understand to Tiu, start your own comedy show from scratch. We're gonna understand the logistics were gonna understand who to reach out to and how we're gonna understand deals. I'm gonna teach you how toe how to ask for what you want and how toe build up from the starting of a show. Teoh even booking named comedians to come out and draw a crowd to your show. So this is the one course to do it. I'm gonna bring all of my, ah, all of my, uh, knowledge to bear and teach. You guys were gonna be spending a lot of time on the computer, actually, because that's what a lot of this takes place. Ah, lot of this is just business. Like you can If you really want to learn how to do stand up comedy, check out my other course how to start doing stand up comedy. I teach you about jokes that teach you about how to write, but this one is gonna be mostly about how to produce a show which is essentially the business part of show business. Um, I regularly I should let you know, make money producing shows I produce shows most nights of the week here in Chicago. Um, I get paid anywhere between 50 to $150 depending on the show. And then, of course, if we're selling tickets, that could go way up from there, depending on how many people show up. Um, and we talk about that. How do you get money from the venue? How do you get money from the audience? How do you get money from sponsorships All three or great ways to make money when you're producing a comedy show? All those will be in this course. So that's about me. That's about this course. I'm glad you're here. Let's dive right in and learn more. 3. Quick Word of Warning: Hey, guys, just ah, little word of warning before this course starts. This is a course about stand up comedy, but really, this is a course about business. This is a course about how to produce a show. Make money. Producing a show comedy is an essential part of this comedy. Obviously, is is why you're doing a comedy show If you don't have the comedy, it's not a comedy show. I don't know what it is. It's like a Ted talk, I guess, at that point. But if you Ah, if you work here to try to learn about comedy in terms of joke writing, how to be funnier, what to do to start a set toe, work things out. This is not the course for that. This is, of course, if you've already know how to tell jokes is, of course, that will teach you how to create a comedy show on how to book comedians, how to make money doing it and how to do it. Consistently moving forward, it will teach you about marketing. It'll teach you about negotiation and will teach you about what a great product is and how you can tell and how you can continue to retain an audience and and actually make some money from doing comedy, which most people will not dio if they're only going out and doing open mikes or just getting booked on other people shows. So that's what this course is about. If you want to learn how to write jokes, had to deliver jokes and how to work on your material, go check out my other course how to start doing stand up comedy. That is a much more appropriate course for that kind of interest. After you take that one, come back here and I'll teach you how to make some dollars. Take it easy. 4. Course Overview: So in this course, what I'm gonna go over is a few different things. One we're gonna talk about. Why do a comedy show? We're gonna talk about what makes a comedy shows successful. What are the things that come together to cause a comedy show to actually be successful for the comedians toe? Love it for you to love it for the venuto. Love it for the audience to love it. What do those things look like? It's important to understand those before you go try to create one. We're gonna talk about the equipment. You should have the bare minimum of equipment. We're gonna talk about better equipment and what that looks like and why you should think about investing in it. You should think about it like an investment. We're gonna talk about finding a venue because obviously a comedy show has to take place somewhere. And what the better venues are, what different venues are, Why you should think about one over another and what you should look forward to dealing with. When you're talking to those venues, we'll talk about how to approach the venue. Basically, what way do you get in touch with these people and allow them or get on their radar for allowing you to do your show there. We're gonna talk about the deal you should ask for and how you actually make money. This is the part where your costs for this course is really going to come back. Many fold over. There are three week ways to make money. Three ways to make money, doing a comedy show producing your own comedy show. And talk about each of them were to talk about the things that people do not normally think about when they produce a comedy show that can be great revenue generators for you and for for for your bottom line. Basically, we're also gonna talk about booking comedians. How do you do that? How do you book comedians Locally, How do you book known names? How do you go through this? In what ways do you do it? What are things you can ask for? And how do you get involved with booking comedians? What can a good comedian or a bad comedian duty or show all that stuff we're gonna be talking about? And finally, we're talking about one of the most important parts, probably one of the most overlooked parts of comedy shows when they're produced independently is marketing. How do you market? Well, how do you get people to want to come out to your show? How do you find new audience? How do you bring in an audience? How do you get them excited about what you're gonna be doing, where we're talking about that in this course, And that's gonna be the final lesson that we go over because it is important. It is. It is almost that 80% of effort that makes a big amount of difference. Eso it, uh, It's gonna be something that we don't skip over and you're gonna want to check out, cause a lot. Other people don't really talk about it. So let's dive into this and we'll go through. By the end of this course, you'll know how to produce your own comedy show and you'll know how to make money doing it . 5. Why Produce A Comedy Show: Welcome back to my studio. You're a student from another course of mine. You're aware that this is where I spend most of my time talking about the infinite grind, baby, the infinite grind. It's nonstop. Well, how do you infinitely grind when you're doing comedy? Well, you got a couple of different options. You can either do open mic so you can go out. Spend your time for a couple hours sitting around with a bunch of other comics, waiting to go up for four minutes, maybe five minutes, and tell your jokes to basically other comics. And that's not bad. I'm not crapping on that. That's a great time. Most of the comedians I've met that I'm still friends with have been over an entire career doing that. But if you really want to work on your craft, if you want to get good audiences, if you want to get a real good bead and barometer on your jokes, if you want to get more time to develop material and you want to make money, obviously developing a comedy show is probably the best way to do that. And that's what we're gonna learn here. Now here's the thing about doing that. A lot of that is actually back office business work. It's not exciting. It's not getting on stage in front of people. You can produce comedy shows, not even get up on stage. A lot of people do that, and they make money doing it. Lots of promoters do that. That's basically what running a comedy club is. And if you get good at thes skills that I'm gonna teach you here in this course, you could run your own comedy club. Maybe that's what you want to dio. Technically, running a comedy show is running a comedy club. My friend Mark Ridley, who runs one of the longest running comedy clubs United States, owned by a single owner, the Comedy Castle in Detroit, Michigan. He started doing that. He just had a comedy show that ran on a Friday or Saturday, and he started booking talent that he had met when he was living in L. A. This is back in the seventies in that comedy club in Detroit. People would fly out and do it. It developed into a bigger and bigger thing, and he finally bought a space, and now he's got one of the best comedy clubs in America. He knows every comedian who's basically working. They come to the club, you know, weekly, and he does great shows. He's developed a lot of talent internally, and he's created a great life for himself doing it. I mean, he's had a hard times also, but he essentially makes his entire living just running comedy shows The basics of the skills and I'm teaching you here are exactly the same thing that he does. You know, it's not. It may be different, different people, bigger scale, more space and more of them with slightly more complicated ways of marketing. And the fact that he's got a great brand presence in a physical space helps. But truly, you could do this exact same thing yourself. Um, I've created a comedy show, as I mentioned in one of my other videos that still running in Paris, France got him. Hugo Gertner runs that currently it's called The Great American Comedy show, and I started that, and it's still going on. It's moved different places. There's an independent comedy show here in Chicago called the Lincoln Lodge. They just opened their dedicated first space. It's got a bar. It's got stages. It's amazing. It's the longest running independent comedy club or comedy show in America, and it's not affiliated with really any other is run by all the comedians who do it. It's not like owned by a person. So anyway, the point of me diving into this is to just say, Look, if you're looking to get a lot out of doing comedy, this is a great way to do it. So, um, let's dive in. We'll talk about some of the reasons for doing the comedy show why it makes sense and why you should start one, and then we'll move through systematically into the course. 6. 1 Why Produce a comedy show: Hey, and welcome to the first unit. Why produced a comedy show? A k a R. You don't Do you want to get the pain you want to get investing Difficulty because of you are this is the right place to go. Man Comedy shows can be endlessly rewarding but endlessly frustrating. And this when you get into producing man, it's no. That's exactly what you're getting in for a great time that is very difficult and frustrating. Once you get into a well oiled machine, it'll start going pretty well becomes much easier when you create the systems to book comedians and get things running. But at the beginning, it's a little frustrating, but it is fun and you can make money, which is Ah, hopefully why you're here. Money, baby money, sucker. That's why you try to be here producing this comedy shows. All right, let's move on. But do I really make money producing a comedy show? Yes, yes, you dio don't expect to become a millionaire, at least not immediately. If you're like Ah, Mark Ridley, you eventually become millionaire. You create comedy shows that become a whole club man. It's probably the only way you're gonna make any money doing comedy Perfectly honest with you If you're ah semi amateur, if you're an amateur, if you're looking to make any kind of extra money If this is your side hustle, you're gonna have to produce your own show to make any money. Ah, it's an investment. It's gonna take time and effort, but it's gonna work out. Stage time is another big reason. Let's jump into that because stage time is gonna result. Ah, and you getting better. You're getting to try out more jokes, you getting up and basically making it happen for yourself. Ah, nobody else is gonna book you unless you're truly, truly, truly amazing. And probably they're not going to do that open mikes or how to waste time and energy doing something you love. They only give you four minutes. If you're not doing your own show, you're gonna be doing open mic. You're basically and be doing four minutes on average. You're gonna take an hour or more to get that four minutes. And finally you are doing jokes mostly for other comedians and not real people, because, honestly, you're just not gonna get a barometer on your jokes. if you're only doing them to other comics. Comics are weird people. Comics have a weird sense of humor. I'm not saying don't do open mic period. I grind open mikes. I try to do an open mic almost every day. Ah, my track record is 109 days of doing open mikes consecutively. That was in addition to doing other shows. But the truth is that, like you, you really aren't going to get the best feedback in open mikes. You're not going to develop. You're gonna be limited in your development. If you're only doing open likes the way is by producing your own comedy shows. The other thing you get is real audience members, which is what I just said. You don't want to just do comics jokes for comics. Basically, you want riel audience members, not your idiot comedian friends. If you only do it for you. If you only ever do open mikes, you'll only ever be funding to other comedians. And none of them buy tickets. You know who said that famous? Quote me, Brennan. So finally not working. So this is great. Ah, comedy is about who you know it's not just about what you can do. It is about who you know and the best way to get groups. The best way to get not worked with people, comedians who are really doing stuff and is to get ah them on your show is to create a situation which people want to. They basically want to get on in front of the audience you've created, and once they see the value and you doing that, they're gonna wanna spend time with you. You're gonna want to spend time with them. You can ask him questions that refer you to their managers, agents, other people producing shows. If they see you and you're being funny, they're gonna want to affiliate with you. And that's the final bit is exposure. You're going to get attention? This this industry is about attention getting who can get the most attention for being funny? That's basically what it's about. It suck. It is a popularity contest in that regard, and this is the way to do it. If you're able to produce a comedy show that gets attention because people come out and you're on it and you're hosting it and you're not working with people, you will get exposure. And that's exactly what you want. Finally, fun. Come on, dude. It's gets comedy, man. It's freakin blast, but also money. So what comedy is so much fun? You're gonna have a great time. Hanging out with comedians is kind of the point of my life. I really enjoy it. And you can also make a handful of extra dollars. And there's nothing better than making money doing something that you love to dio. And there's something fun. So hit it and get after it. Those are the reasons to start a comedy show. And I'm gonna teach you in the next lessons in this course exactly how to do that. And you're gonna create a really successful show at the end of this. Take it easy. Let's move on. 7. 2 What makes a successful show?: So here we go. Second lesson. What makes a successful comedy show? Comedy shows don't just come together on nowhere. How do you produce that thing? People do it and you can do it. You're gonna be the one doing it. At the end of this course, you're gonna go out. You're gonna produce this comedy show. It's gonna be awesome. I can't wait to see it. Can't wait to hear about it. If you need more advice, of course. Just like all my courses, you reach out to me, I'll get right back to you. It takes three things to make a successful comedy show. One business collage to Dave Chappelle Three black and white people from the 19 twenties. I love this big because it says black and white people obviously these air, all white people, though Oh, my God, this is so stupid. No, I'm kidding. Good marketing, good comedians, good audiences. That's what makes the difference. You need to have good marketing to make sure that people know about your show. That's why there's I don't know, this bullhorn and statistics Something's computer. This is the stupidest collage. By the way, this I literally I think I Googled good marketing, and this is what came up. I have no idea what this is referring to. There's there's mail, there's, Ah, paper, airplane. Maybe somebody shooting arrows I don't under This makes no sense to me anyway. Good comedians. Dave Chappelle, Obviously great comedian, good comedians make are hugely important to to a good comedy show. And then good audiences are very important to a good comedy show. How do you make these three things? We'll talk about it one by one. Let's jump into good marketing if you don't push it, How is anybody even gonna know to come? I mean, the truth is that most comedy shows they're not pushed properly or enough, which is true, actually. And I'm I'm guilty of this. In my time trying to create comedy shows, I've produced comedy shows that have not pushed hard enough. I can tell you with authority that you need to push the show. You just need to do it. If you have a good comedians booked and you have a good concept, Ah, then you're gonna have to push the show, and that will produce the good audience. But let's jump into what good marketing is good. Marketing is good. Photo and video. Both are one thing. Okay, Photo and video. Great photo and video make it look fun. They look, they make it look like the show is a fun time. That's gonna cause both comedians and audiences. Toe want to come out? You know, I've had friends who produced a couple of comedy shows, and they were not that good, but they got great photo and video that made it look like the show was amazing. Loan. Behold. The third time their show came around the ah, the the third month they did it, it was packed, It was sold out. There was great video. People loved coming and they had a great show. And it was amazing. Moving forward. Sometimes it just takes people to believe it's gonna be a good time to make it a good time . Next Branding. What do I mean by that? I mean, a logo, a slogan. The name of your show. What do you do on social media? So there is a great show here in Chicago called comedians. You should know they have some amazing branding. It just that the name, the logo, the slogan for the show. All of it it creates, ah, atmosphere of like, dude, you should know these people. Look, if you don't know him, you're on the outside of something. Comedians, you should know is a great one. Another one that I'm producing here in Chicago's called Windows 98. Just like the old operating system. And everything about that show, in terms of the branding is just old crappy windows. Microsoft stuff. And what's great about it is that people something about that resonates with people. And they're just like, Oh my God, this looks like it's so funny And a lot of people have been reaching out Both comedians and audience members who have been like we want to be a part of the show. Comedians want to be on it. Audience members want to see what it's about. Good branding makes a big difference. Obviously, having good photo and video helps with that. Next we got posters and fliers. So here's the thing and the way we live in a world in which there's a lot of social media, there's a lot of digital marketing. We will talk about that later. There's a deep dive into that later where I talk about what you should be doing and how you should be thinking about it. But posters and fliers actually make a big difference. Um, in the last couple of years, I've more so begun to notice physical posters and fliers because I think I'm so averse to looking at my phone most of the time Now, depending on the market that you're in, posters and fliers are probably the better thing to Dio. I think that if you're in a rather rural or suburban market, probably digital marketing is a good pathway for you, and we will talk about that later. I'll get more into it. Um, if I'm doing shows in, you know, I did a show in, um, Hillsdale, Michigan, which is kind of in the middle of nowhere. There's a college there. There's a brewery in the town. I I did some Facebook ads and we sold the place out, Um, and I'll talk to you about how to do that. But posters and fliers, if I'm in an urban setting, is how I would go about it when I produced the Edinburgh shows. When I produced the comedy show in Paris This is how we got audience members. We made really good posters that had our branding on them. We had good photos and we hung them up around cafes. We hung them up around restaurants, different places that people would congregate bars. And then we handed out a ton of flyers. We just walked around and handed amount, embarked people into the show, and that actually worked hanging out around the neighborhood where your show is. And in fact, I just didn't show last night, called Semi Regal in Chicago, and a bunch of the audience members that showed up were just because it was a post around the front door of the place and that was their neighborhood bar. And they walked by and they were like, Oh, this is great and then came in So that's a That actually is a good way to get people. And so good marketing with a strong make it look like it's gonna be fun. Have a strong name, a good logo, a slogan, something like this. Push it in posters and fliers. That is some decent marketing. Next, let's talk about good comics. Get a good audience, okay, give comedians a good clip. So let's stop and talk about these for a second. Because obviously you're like, How do I get a good audience? Well, do good marketing. That's a good way to do it. Co opt other people's audiences into your audience. So if you get a good comedian, they will tend to bring an audience of people who want to see them. Um, whether or not it's because they're a name or because they have good credits, that sometimes does it. If you get somebody on your show is like this guy's been on Sirius X M. He's been on Comedy Central. He's been on whatever people will come out cause they're like, Oh, shit, that guy's been He's a real ass comedian. Ah, give comedians a good clip. So another good way to get good comedians is get a camera and shoot a clip of them doing stand up. They're going to watch the clip, and they're gonna have They're gonna like it. They can share it with people. They can share it on social media. You can water market in the corner. That's another good way to market your show. But the other reason is that comedians need clips of them looking good with people laughing at them so they can try to go get Maurin better shows. That's very important. So let's keep moving. Great photos again. You should. You should be getting this from marketing anyway. But getting good photos and in tagging comedians on it is great for their brand. It's great for they'll want to do your show because it makes them look good. Ah, if you get a photographer to come out and take some photos, upload them to social media, it's completely worth the investment. Next. Comedians that are professional, like I said, have and have fun and have a following. So you need to get people who are know what they're doing. Having headline your show, they'll have fun. They'll have a following. They'll bring people out to your show. It makes a big difference. Finally, pay comedians or at least drink tickets make this part of the deal you're gonna have with the venue Later. I will talk about that when we talk about venues. Man, this 7.5 minutes and already Okay, let's keep going. Good audiences. Saint Netflix, baby, you gotta create the audience. How do you create an audience? Brendan? Good question. Fun atmosphere again. If your marketing is showing there's a fun atmosphere in your booking fund comics, there will be a fun atmosphere, even if there's only a handful of people. Your first show. Probably unless you really, really are good at that marketing and have a strong venue that is pushing a show also is probably not gonna have a lot of people in it, just just the way it's gonna be. However, if you have a fun atmosphere, the few people who show up will have a good time and they want to come back. If you keep it positive and have a good atmosphere, it will make a difference. Focus on this show. Positive host. Good energy. Next. No interruptions. What do I mean by no interruptions? Turn off your TV s. There's a lot of bars that have TVs turn them off. Remind people to silence their cell phones and conversations. I would even go so far as to say, remind people that when they're ordering to please be quiet, get rid of their side conversations. This is a comedy show. People are here to watch, um, you know. Obviously, don't be weird. If there's only like four people at your first show, don't be like the four of you better shut the hell up. That would be a little bizarre, but make sure even I would go so far, say the bar staff. I would talk with them and say, Listen, guys, I really need you guys to quiet. Just, you know, just just be a little quieter, Understand? If they're not used to a comedy show, we need you guys to quiet down your conversations. Don't speak really loudly to people at the bar. If it's in the same room, don't walk into somebody's table and just start chatting with them. You know any of these things are actually important. They actually are important to making sure the show is fun. People need to hear the comedians. The comedians are gonna get frustrated if things air, disrupting them on stage. Finally, and I tossed, he's all here is one thing. Good drink food specials. Have a talk to the talk to the venue, and again we'll talk about this later in deals, but have a good drink or food special. Maybe a wing special, maybe. Ah good drink special, announce it in the show, announce it on your marketing. And then finally, maybe did charity event night or special nights. Teachers, firefighters, etcetera. Ah, well, again, we'll dive into all of this later. But all of these things make for really solid, good audiences. If you get all teachers in our all firefighters are all whatever one type of person, maybe you get an office building, you talk with them. That's part of marketing, but it's gonna create a good audience. People are gonna come in. Comedians are gonna have fun. The good audience is gonna tell their friends. It's gonna be a really good time, especially when you start tagging people on social media. We'll talk about that here in a little bit. But let's just stop there for now. Those three things are gonna be what separates your show from any other show. And it creates a great show. Good marketing, good audiences and good comedians. 8. 3 Equipment: Here we go. Equipment, Bare essentials to run your shows. That thing that you need to think about with with a comedy shows that this is an investment . This is a business that you're going to start running. Okay, It's gonna have R A Y. It's gonna have a return on investment. It's gonna have cash flow. But it's an investment, not just that you're making in your business in terms of your, uh, your your my gosh. Goodness. Ah, it's gonna be an investment. I think I'll just leave that in. There is gonna be an investment in your product. Also, your career, your comedy career, your comedy product, the jokes you're making. You need to think about it like that. When are you is your is your equipment gonna pay for itself? And if you have the right equipment, you can use it. For years, I've used some equipment for coming up on Boof coming up on 4.5 years now, and I've been able to run so many different shows with this equipment and add value to them . They've paid off in dividends. Mike, my camera has more than paid for itself. My p a has more than paid for itself. My podcasting equipment. Well, I guess it's paid for itself, because I'm using it right now to create this. But anyway, you you have to invest in the means of production people who become famous in Hollywood. 10 to invest in the means of production. Actually, the this person who keeps texting May Ah, I just got past that stand up New York, by the way. That's kind of a big deal, anyway. She is in the film business, and she's the one who told me that quote. And so she's been doing that and actually moving up the career in the world of film. So when I talk about equipment, when I'm talking about is the means of production to create and produce a show. It's important that you think about it that way. It's not just like, Hey, you got to spend this money to do this thing. It's like, Look, I'm putting money down so that in the future I'm going to be much better off. So let's let's dive in, because at a bare minimum, I want you to ask yourself, Good God, man, I'm just really blown up. I want to leave all this in here. I want you to ask yourself this question. Repeat after me. Not a question, but a statement. A comedy show only needs two things. One. A comedian to an audience. That's it. That's all you need. There's guys I know who go out and they do street comedy in Chicago. One Dude I know in Chicago gets on the train. Ah, the l That drug, you know, goes around the city and he does comedy for people traveling to work in the morning and in the evening, that's it. That is all you need to have a comedy show, quote unquote show. I mean, it really stretches the word show to its breaking point. But that's all you really need, however, but ah, good comedy show is a few more things and we'll dive into those right now equipment you should get And it ain't Aton. One audio to video. Three stage set up. That's it. This is it. When you create a space for doing comedy, you need a stage set up that's gonna be good for the audience to see. Gonna be good for the comment Comedian to be in video to record it. Okay. To produce more marketing in the future. Good audio. You can get the video out of there in terms of actually having this show that evening. You don't need it in order to have the show as it's going on. This is good for posterity and for your ability to create marketing. But these two things audio and stage set up make a very big difference as you're attempting to produce the show in the moment. So let's talk about audio equipment. One a microphone. Okay, this is a sure Mike. It's very nice. The one I'm talking to you on right now is a barren jer mike, which is like, Ah, fifth of the cost, I think similar kind of deal. It's a dynamic range, Mike, I spent $23 on it. It sounds great. You're hearing it right now to Mike. Stand OK. While we're talking about Mike stands, let me say this. Get this one. Not this one. This is a piece of shit. If you're if you're musician who's already listening to this ah is already dealing with. You know, the who's got this equipment. Just just keep it. Don't get rid of it. Obviously, you can use it. But if you're gonna go by and not new one by this one, this is This is the mike stand that people in comedy use. This is the mike stand that idiots who played guitars and sit on chairs use. Okay, so let me back up. Once you have this equipment, you're going to be able to use it not just to produce a comedy show, but you could produce an open mike. I get paid regularly weekly by a bar in Chicago. Pretty nicely, actually. Pretty handsomely for two hours of work. I get paid Ah, in both drinks and food and money to host an open mike. Open Mike. Now what is an open mike open mic? It is a It's not a show. It's a place where anybody can show up and anybody can do anything on the microphone. There's an audience. They could play music. They could recite poetry. If you're going to do that, which is a possibility. This is something you want to think about investing in. But if it's just for comedy by this, OK, and if it's an either or decision and you're like Well, I really think I'm a musician, and I really think that I'm gonna have an opportunity to do open mikes and lots of music stuff. Fine. Go ahead and get this one. If you're not thinking that, get this one. Okay, let's move on with all that out of the way. Let's move on. Yuck! That's just how much I hate it. Okay. My cable, Mrs. It's an XLR cable. You could buy all this stuff you can buy on Amazon for not that much money. And finally a p A system. It's just a speaker. Doesn't have to be that big. One of the most successful shows in Chicago is called Camp, and it's run. Good God, I'm blown up. Um, this is what happens when you start doing comedy shows. You get a lot of fans, people text you all the time. Okay. Anyway, this p A system. Ah, this this one speaker, this harbinger one that you're looking at right here. Or Behringer, I don't whatever brand it is. Ah, this almost exact speaker is used at a comedy show called Camp, which in Chicago is done on the back patio of a bar open year round, even in the winter time they do it. It's a very popular show, really. Popular comedians. Guys who have HBO specials come out and do that show its weekly. It's they do such a good job and they have this system. So you don't need a big fancy system. You need something. Um, so again, this audio equipment, these four things are really all you need to get this going. And you do need a mic stand. Because if you don't have one, it's just gonna be a microphone that might cable on the P A system. It's gonna look weird. I'm telling you, this makes a difference. Okay? All in cost. On this. 150 to 300 bucks. You're going. Is it really possible all this stuff for that much money? Yeah, it's true. I think I dropped five bones on mine. I think I dropped 500. But that included a warranty for five years. You could get a lot of this on Amazon. All in one cables, microphone p A system. Mike Stanford's little is 150 bucks again. It doesn't have to be amazing. Just get it going. Once you have people attending or Mike, once you're making money now you know it'll work. Now invest in better stuff. Video equipment. This will be quick. The first thing to understand is that this can get expensive, but something this simple will work. So video equipment can be wildly expensive. I mean, hundreds and thousands of dollars expensive. I've got a set up. I'll show you in a second. But this something this complex. If it works, we'll get you awesome comedians. I mean this. If you have the money to invest in this, this is a cannon x, a 55 sheets and four K. There's a great camcorder. It's got XLR input up here. You can plug in some really good equipment to this thing. You can run. Ah ah, basically a wire directly from the mic into this camera, then have a second XLR picking up the room feed. Meaning that the clip that comedians are gonna get from your show is gonna be them talking into the mike. Great audio. Um, people will tell you clips look as good as they sound, and then you're gonna have great audio feedback from the crowd. So you're gonna get all the laughs and everything. Also, every comedian if you have a decent crowd. First of all, if you just able to get this clip every comedian's gonna wanted to your show cause the clip is gonna look amazing they're gonna make sure they bring a good crowd because they're gonna want to get a clip that makes them look that fire. However, you don't need this if you want to do anything with video, are you could just use your phone this whole set up right here. This this entire thing. I just measured this out online. This is 50 to 100 bucks. That's it. This 3 to 5 k, this camera all in with, um, sort of the audio equipment a message or mentioned earlier. It's probably gonna be about five k your having have to get a, uh uh, Tripod. Now, if you want to make money doing comedy, you might want to consider investing in this because one of the things I've been able to dio is use my video equipment to film other shows. Now it's both given me the opportunity to get on those shows, which is great, but it's also giving me money is all charged People clips. Let's say you go to a show. There's five comedians getting up. You work out a deal with the guy who runs the show and go look, I'll give everybody a clip for $20 each. Um, that's it. They do 10 minutes a comedy. I charge him 20 bucks. I uploaded to Google Drive, and then I send them the clip that $100 for that show and that shows only like an hour That's totally worth it. You do 50 shows you. This camera pays for itself over a 2 to 3 year period time, plus the shows that you're doing yourself. This investment pays for itself, but again, you don't need that. You can very easily do something similar with this, however, getting getting somebody to want to pay you money for a clip with this is a little more difficult. But if it's your own show, this is a great start. I think you guys get the point. Let's move on stage equipment. Ah, a lot of people don't think about stage equipment, but it's it's important to think about an actual stage like go get an actual stage. You can make one yourself. It literally will not cost that much money, but it does make a difference. Suddenly it becomes a show. It actually becomes a. There is a guy on stage telling jokes. This is how it works. Makes a big difference. Next, a black stool. Ah, don't get a light colored stool. Don't get a pines to we'll get a black stool. This, by the way, don't Google Black Stool. It's not good at all. I googled it a bunch of times before I was able to find this properly. That's it. The stool sits up on stage. Comedians put their phones here. They put their notebook here. They put their drink here. Sometimes they sit down, hardly ever. But between the mic stand, the black stool and the actual stage, which doesn't have to be that big, I think this is like six by six or something. It's it's gonna suddenly feel like a real space in a real show is taking place. Cost 50 bucks 2 to 50. Not that expensive. You can do this for 50 bucks making in your backyard in a day or in your basement. Black stool. Literally. This stool was $15 I'd say 50 bucks is the high end for this. So what's the point of all this minimum cost to do a show about 300 bucks. If you're gonna buy your own equipment minimum 300 bucks. Think about it like this. If you charge tickets at 60 tickets, have you got 10 people who came in on a show and you did one every other week. Could be 12 weeks and three months. You'd have all this paid for. That doesn't cost. That doesn't count any other streams of income doesn't count. Merge doesn't count. Ah, the venue. Paying you doesn't count anything else. And that's Onley In three months. If you did that show for a year, the R A. Y would be three X. I think in one year you have a 300% return on your investment. If that was 10 people a part of me six people buying ah tickets over 10 weeks, whatever. Whatever the calculation, I just made you get the point. Anyway, this is how you do this. This is the equipment you need. You need to think about it like an investment. Okay, this is going on long enough. Let's let's let's stop 9. 4 Finding a venue: guys. Welcome to the next lesson. Finding a venue. Need a space to do the comedy? You dio you Your body occupies a space. The audiences body occupies space. You need to have a space. Like I said, it could be anything could be Street Corner. There's a great show in Chicago called Shit Hole. That's the name of the show. They do basically different shows everywhere. Different house. House House is different locations. There's another show called Don't Tell Comedy, which you can buy tickets for, and they won't tell you where the location is. They'll tell you kind of the neighborhood it's in, but not until the last minute. They'll go. Okay, actually, now, here it is. This is it right here. And then you have to go to that. Ah, that that venue. And it could be anything. One time they did it on the top of the Sears Tower here in Chicago. Pretty cool. So it does take a space, and you need to find that venue. Ah, how do you find it? It's like a needle in a stack of needles. Here's how you do it. You can stumble upon it, which means you already go there. A lot of people listening to this or watching this right now. They you go to bars, you go out, you go. In the world. You already have an idea for where a comedy show might be. I've done comedy shows everywhere, my crossfit gym. I've done them at a yoga studio. I've done him at a whole foods. I've done a matter, I mean literally. Any place that there's a space and there's people. If you have the equipment, you can do the show there. So if you're a regular or you just wandered in or you already go there, that's great. You know, it's a good location. You'll know why it's a good location. Might take some convincing to the management, and we'll talk about that in a minute. But that's how you can find it. The next method has created database using Google maps and sheets. I'll talk about this in a second. Ah, I ran a project with another comedian in Chicago. We called it 20 x nine, and I'll show it to you here in a minute. We wanted to dio 20 minutes of stand up every day for nine months, and we created a giant database of every possible location we could produce a comedy show at in the city of Chicago around where we could easily get our equipment to, and that took a while, took about two months to get up and rolling, but we started doing it. And basically we have comedy shows every day, so that's another way to do it. Let's take a look. I'm gonna jump out of of this. Ah, and I'm gonna show you guys was looking at some Joe Rogan. It's my computer desktop. So here's basically what I did, and I'll show you how this works. This is the 20 x nine venues list. That's all the real information. So please don't don't jacket. Ah, but you can see this is everybody. Unlike the Northwest ish sides of Chicago and there's hundreds. There's 128 different locations. I've got him separated by. Ah, basically, venue, location, address, contact whoever The person is website email phone number to show. When in the first outreach was and you can see I'm not even halfway through this list, I started doing it. I'm about 75 75 people in. There's a whole other 40 50 people that I need to reach out to that I never got to because we were too busy. Once we got this many people on board. Many people are more interesting having common show than you'd think. But how did I do this? Let's imagine that you're watching this and I don't know where you're where you're at. Let's disco. Bismarck, North Dakota. Ah, Bismarck, North Dakota, Capital of North Dakota. Kind of in the middle of nowhere. Just so if you're watching this, this is where this is where we are. If you're not from the United States, this is where we're at. Ah, I don't know anything about Bismarck, North Dakota. So I'm just gonna go bars near Bismarck, North Dakota. Bang. Google's going to spit out a whole bunch room. Looks like they're all down here. Someone appear coupledom over here. Lucky is corral bar our place Town on the Blarney Stone. Here we go. Blarney Stone. I run a comedy show or comedy open mic in Chicago at the Blarney Stone Blarney Stone Irish Pub. Looks like a pretty good deal. Ah, there we go. I already know they have a great space. There's room back here. We just move stuff over. This is where the comedy show would be Be right back there. Unless they have a different location. Here's the front of the place. Perfect. This is exactly what you might be looking for. Men. Lucas Ambience. This is a great idea and looks like they have decent food to This is probably a downstairs bar, maybe, or a second bar. Maybe there's a second room. I don't know anything about this place, but all I do know is that I've got their information now. So here's what I would do. I would just take this. I would copy it down, would create a Google spreadsheet, would copy it down into one of these. Ah, just copy and paste this information over. And you would be like, How do you get who you're going to get on the ho you're gonna reach out to. Brennan, who is the manager, is the owner. He has a good question. Sometimes you get it from their website. So again looks like they have ah, three locations. Here's what's great about the fact that they have three locations. If this comedy show is successful, one. We can repeat it at the other two. Now you run three different comedy shows in three different places. Your comedy producer. It looks great, actually, Um, you know, you can go check out more information, whatever, but ah, you can email any of these people. So go collect their emails like I just I just did tossem into the sheet under email. I would create three different each for three different locations. That's basically what you got to do. We'll talk about approaching the venue in the another video, but this is pretty simple. If you didn't think If you think that this is only gonna work for ah, for the United States, let's try something else. Let's try Amman Jordan. Uh, now Amman. Jordan is in the Middle East, so I don't know if there's gonna be bars. Necessarily. Ah, let me put ah bars near Amman, Jordan. Maybe they have on. Maybe they don't. There we go. The corner pub 13 in the corner. Pub, Maestro bar and restaurant amigos Public dropped down. Check out amigos. Pub. Ah, Looks like there's not a lot I could check out from it Whips its did not what I wanted to dio the bakehouse. Oh, here we go. This Amman, Jordan. But there's a great little we could do this here. The big house looks like a great little place. You could do a show right there, um, in the bakehouse, But I wanted to check out amigo Pub. Ah, here we go. It looks like they got a website, so let's just jump in. Let's just keep it rolling, amigo. Pub. Look at this. Amman, Jordan. Perfect. There's a pool table. Looks like there's some space. Ah, they've got a great menu. Ah, look at this guy. Dylan Turner. Writer. Ah, they They're cool joint, and they've got the information right here. So let's say you want to do a comedy show in Amman, Jordan. This is how you do it. You do it exactly the same way. Look at this space. Perfect. That's exactly the right place to do. Okay, so the point that I'm making just toe finish this out, guys, is basically that you can do this anywhere. You could do it anywhere, and you could do it everywhere. The process is just creating a database of possible venue locations. That's the first point you can start with places, you know, But then you're gonna add in additional places. Um, if you have, you know, if you if you really want, you can take it as long as you want. Obviously, 100 something is pretty insane for the city of Chicago. But you can do it with just a handful. You will. Within a dozen places, you will find a place that wants to do a comedy show with you. So, OK, anyway, that's it for this lesson. We'll talk about how you approach venues in a moment. 10. 5 How to approach a venue: Here we go. So now you've created a database that you've got some venue in mind. How do you approach him? Gotta sell that sizzle, baby. You can't just walk up and start talking about like, yeah, we're gonna get people in here. They're gonna tell jokes and all this kind of that. I mean, like, yeah, you got to do that. But you got to get him interested in the idea. How do you do that? How do you talk with somebody? To make it them interested and still have some value that you can capture from from from this situation. Ah, so let's dive in there. It depends on the venue, So this is important to think about. It depends on the venue. And there are many types of venues. Not all bars are created equal. You got total dives. This is places that have, like almost nothing going on. There's a bar that's famous around the corner for me in Chicago called the L N L Bar. It's one of America's top 50 dive bars. It's one room. Nothing going on. These things are total dives. If you approach this venue, they're gonna either say no because They're like, we don't do shit in this bar or they're gonna be like, Yeah, that's whatever. We don't care what happens here. Do go ahead and do it. Total dives. So think about that. Two decent places. The the one that we just looked at in Amman, Jordan, look like this. Look like a decent place that had a separate room, which is really important. Decent places, total normal bars. They could say no because they're like, Yeah, we kind of have a normal thing going here, and we don't wanna mess with it. Um, I run a show called Semi Regal Showcase in Chicago. Um, at a place called the George Street Pub. They are a decent place, their great. They have a great bar, decent joint. Each of these places, I should say, is one room. Typically, we'll talk about separate rooms and a second performance space one room. So performance space is there's a bar in my hometown of Plymouth, Michigan, called boulders and Boulders is a one room, but it has a performance based. Got a stage is meant for a band to play there. There's a dance floor. It's just a call back from you know, back in the day when that stuff really happened. But it is one room performance spaces meant to perform. These people are used to talking to people about performances. They're used to thinking about performances and having people perform the other places, decent places and total dives that they're not. So this is a place that does have people for reform, but it is still one room. The next places. Let's a second room, No bar. So the place in Amman, Jordan. If you remember that that photo we looked at, it looks like there's a second room, but there's no bar in it that's actually good for a comedy venue. Ah, it's really good because you don't want a bar disturbing the comedy show mostly second room . No bar means that that second room, but more importantly to the venue, it means that that second room is a net loss for the or at least not a net revenue generator. For the bar, there's no they're not gonna be interrupting anything that they would normally be doing, but having that second, uh, room because there's no bar to make any money in there. Next second room with bar. Um, again, Just another. Just another thing to think about because it could be in that generator for them. They're not gonna have a comedy show there unless the comedy shows producing Mawr than they would be doing in sales that night at the bar. Something to consider just again things to think about as you're moving through with this finally music venues. Ah, specifically having music. Ah, there is a great place here called Shuba is in Chicago that has tons of music that's played Sometimes they do comedy shows, but normally you need to think about when are their music guests taking place? Is there a way to do comedy around that? Um, do they have a great space? How do you talk with them? They're gonna be used to thinking about bands. And a comedy show is not the same as a music show. They're just not You're not gonna have as many people come in. You're not gonna, um it's not gonna be Is unless you're really truly great comedy show. You're just not gonna draws many people. Um, bands that have almost no following constant get people to come into bars and people will still drink and hang out. Comedy demands attention. Comedy demands people to pay attention. They're just not gonna have the same type of show as a music show. So something to think about Finally, theater venues. Ah, stage 773 here in Chicago, they do tons of theatre, but they also do comedy. They're used to thinking about things in terms of performance in theater, which makes sense. But the numbers are typically higher. Comedy shows numbers are very low. Mostly unless you have a really famous comic is in no name. People are not gonna come in and see it. People who unknown actors who do a play will still have people come in and watch them. Um, so it's something to think about their you're gonna You're gonna need Teoh navigate that nuance. They're gonna They're gonna want to charge you more money, probably, and you're not gonna be ableto pay it because you're just not gonna have as much overhead Finally cafes. I ran a show at a cafe in Boulder, Colorado, called the Monte Comedy Showcase for for many years, and that cafe was great. Actually, they were cafe that served one beer on tap but had a lot of different coffee drinks and things like this. It was a blast. People liked it. People don't think about cafes for a comedy show, but it actually could be very useful. Um, the coffee in comedy go together. You don't have to get drunk and it could be earlier in the day. Some some shows take place in early evening or even the afternoon, and they could be great times. A brunch comedy show is something that people have experimented with depends on the audience and where you're at. But it could be a fun time. Also, finally, literally, anywhere else, literally, Anywhere you can. I've told you before about all the venues you could do. Comedy shows that I'm doing one of the whole foods this Saturday so you can find any space . Um, and it's just important for you to understand what you're gonna be getting into the easiest places to talk to. We're gonna be total dives, decent places in bars with the second room with no bar. Um, second room with bar. Gonna be slightly easier. The conversation with music venues and theater venues and performance spaces. They're gonna get the comedy part, But the problem is that they're not gonna or they're gonna get the performance part that might not get the comedy part. And that would be the part that you're gonna have to help explain. But the thing that's cool about this is that a lot of these places, like theater, music or performance spaces they're gonna already have ah, lot of equipment eso you could even approach without having your own equipment. And they would be fine to let you use. There's something to think about cafes. They're gonna be sleight of a slight challenge because they're not used to go. They're gonna you know, people being loud and doing comedy and talking about things that are like abortion in the middle of the afternoon, as some comedians want to, dio are gonna be challenging the literally anywhere else part is going to depend on where you're at. So all these places, these guys are gonna have potentially the most nuanced conversation because they're gonna already have equipment. They're gonna have other people competing for the performance space, but they are probably going to help you in terms of pushing your show. There's a place called the crowd Theater in Chicago. They have a huge mailing list. When you produce a show, they push you to their mailing list. And if you have an interesting show with good branding, people just come in from that. The rest of these places, especially total dives and maybe even decent places, you're gonna have to do a lot of pushing yourself, um, some of these places to same thing. Ah, maybe these places will help push you, especially if it's a decent place, But but you're gonna have to be doing a lot of marketing yourself. These places will help you. And again, you're gonna probably have to provide your own equipment at everywhere else on this list. So let's let's go through. The process is the same for approach. Each time one you want, you're gonna call ahead and ask who you're going to speak with and then get their email address. You might get him on the phone when you call up, but basically it's pretty simple. This is what it sounds like. You get your pen out and write this down. Pause it right here. Whatever you want to do, because this is it. A ah, this might sound out, but I'm thinking about booking a comedy show at your place. Who do I speak with about that? Now, what you want to do is avoid talking about in event or I want I want to do a comedy event. Who's your events? Person? A lot of places sometimes do events and what they're gonna what they're gonna be thinking is how do I charge you? A whole bunch of money to use my space? Because that's what events normally mean to these bars. That's not what you want to be doing. You want to be coming in and going. Hey, look, I'm thinking of booking a comedy show at your place. Those those words I'm thinking about booking a comedy show at your place is meant to be slightly ambiguous. What does that mean? Does that mean you want to rent R Place? Does that mean that you want us to use want to use our space? How is this gonna work? But you don't want to give too much information too early for somebody to say no to. You just want to call up and say that one thing and then ask who you speak with so it might be the person who answered the phone, What might not be They're going to go. You're gonna speak with this person and you're gonna speak with me or whatever they wanna whatever they want to say. Then what you want to do is get their email and send an email and pitch the show. So even in bars, like I just found that email address from Amman, Jordan, and I found the email address for the the other place. Goodness gracious, my phone has blown up. Ho, my gosh! And ah, I would still call first and ask. The reason I wouldn't send an email first is because you can reference the person you spoke with on the email, and you want to get confirmation that that email goes anywhere because sometimes it doesn't . But someone at the place should know. So call and ask, then sent an email and pitched the show, and I'll show you the copy in a moment. Finally, a range of time to go in person and iron out the final details. Now that's important, because you're gonna need to know what the space is gonna look like and what you're gonna have to do to make that space really good for the comedy show now. Ah, the the other reason is because in person will give you an opportunity to talk with the person, get the final details iron out, um, and present them with the offer. Basically, that you're gonna be making, um, that's a lot easier to do when you're in person, and it's tangible that it is over email. It's just gonna be still ephemeral. Now, if you're producing a show remotely meaning you're reaching out to, let's say, a brewery in another state that you know you're gonna be on the road for. This might be slightly more challenging either. In that case, you could reach out to a local comedian to be a rap for you. Or you could just do this over the phone, um, or over email, whatever you have to do but for you and your first show, and locally do it in person. So let's move on and check out the example. Email. This is an actual email I sent for that 20 x nine program I was telling you about. It's pretty simple, High X. I wanted to reach out because you have a great space. I'm a comedian in Chicago, working with a group that's run a number of successful comedy shows around the city. Would you consider having a comedy Show your place? Here's how it would work on a night that works for you. We could bring in a p A and have a comedy show with local comedians, which would run about two hours. We book the comedians producer, own marketing and push the show on social media and within comedy networks in Chicago. We have access to a list of comedy fans and could bring in patrons to the show. We can work out the deal for the show, but at the bare minimum, it could be free with a two drink minimum for guests. This is negotiable. We're looking to find a venue that wants to work with us in your neighborhood. It would be pardon me and would like to launch in the show in mid late January. Open to connect about it best. Brendan. So here's the thing. You're if you really want to dive into how to write cold emails. I got a whole other course about it. Um, I have another career in sales that I've been successful doing a lot of the sun. But but here's the bait here. The basics. I don't want to hide what I'm reaching out to dumb about. Would you like to consider having a common shoot your place? That's it. But who am I? I'm wanted to reach out because you have a great space starting out with a compliment. I'm a comedian in Chicago with a group that's run a number of successful combinations. Run city. Would you consider having one? Here's how it would work. One. It's on a night that works for them. Two. We have all the equipment we need. Three were booking the comedians and we're pushing it for We have access to people. So this this paragraph just says we're bringing people into your place. Then finally, this one is. We can work out a deal for the show, but a bare minimum could be free with two drink minimum for guests. This is negotiable. I'm saying there's value in it for you. People are gonna come in. They're gonna get to drinks. That's it. Notice I'm not committing anything like this could change. I just said this is negotiable. So I'm saying, Here's what a deal would look like and obviously we can talk about it. We're looking for a venue that wants to work for with us in your neighborhood. So if it's not you, I'm gonna get a show going somewhere else. Basically, Do you want that business or do you not want that business? That's basically what I'm saying in the stand of this email. I would like to launch the show in middle age January, just a flash point. So it's not like open ended. Here's where we got to talk about it and then open to connect about it best. That's it. So you're saying Brennan, But what if I'm not in Chicago and I'm not a successful comedian? I haven't produced any successful comedy shows, and I don't have access to ah bunch of fans to bring patrons into the show. What do I do then? Pretty simple. If you don't have those all those bona fie days, here's your email template again. Pause it. Copy and paste it. Write it down whatever you want to dio pretty simple. Almost exactly the same. High X wanted to reach out because you have a great space. Same thing I'm a comedian in your city, looking to run a fun and successful comedy show in your area. Would you consider having a comedy Show your place? Here's how it would work on the night that works for you. We could bring in a p A and have a comedy show with local comedians, which would run about two hours. We book the comedians producer on marketing and push the show on social media and within local comedy networks. No mention of anything else. We can work out a deal for the show, but the bare minimum it could be free with a two drink minimum for gas. This is negotiable. We're looking to start to find a venue that works with us in your area. Would like to launch a show in mid to late next month. That's it. So it's really almost the same thing. It's really simple use. Take out those things because you are a comedian. Unless you're not, in which case you will have comedians, you can talk about it and for the digital. This this this email is just opening that the negotiation and conversation. So where do you go from here, they're gonna get back to you. You're gonna go on in person. Just say, Hey, look, let's meet him. Personal talk to you about it. In the next few lessons here, we're gonna talk about how to do dive deeper into ah, basically into how to negotiate with the venue and what you can get out of it. 11. 6 The Basics of Dealmaking: next lesson. How to make money. So you got the venue Comets talking your local friends? Uh, talk about. Got some stuff going here. You're about to make this show happen. How do you actually make any money doing the show? Ah, it's ah, it's about the deal. It's Ah, it's an art, not a science. But there's some basics to it. And these are a few ideas for you. There's basically three way. Oh, my gosh, there's basically three ways to make money. Ah, and that's that's really to get you get. You should be exploiting all of these income streams making money on your show. The first is from the venue. It's a venue paying you directly. The second is from the audience, and we'll talk about that in the different ways that can happen. And then finally, from sponsors. These are all three revenue source. If you think of 1/4 message meal without foot would love to hear it. Ah, but basically it's talk about from the venue. This is cool. This is the interior of the store in Chicago, Illinois, on Halstead. There's a great show that goes on there called Tenet Store. Um Here you go Payment for your time booking comedians and pushing the show. That's a way to get money from the venue. So many of the deals that I have with with venues Ah, in Chicago or at other places is I charge them a small fee for just my time. So it's like, Look, I'm putting this show together. It's gonna bring a whole bunch of people into your place who would not normally be there. They're going to be buying drinks. Uh, I'd like my time to be doing that, curating that show and hosting it to be compensated. So maybe it will be, you know, 50 bucks, 100 bucks, 20 bucks. Whatever you can dio. Maybe it's just drink tickets. Whatever you can get to get going next. A split of the food drinks in the room from attendees during the show. This is a little more challenging to Dio Have you have a really successful show? You know, if you're if you're drawing a big crowd, this might be possible. Venues. They're gonna really not want to do this. Um, if they do, it might be because you have to work out some kind of special deal like you might have, like, a drink special or dinner and drink special. And for every one of those particular specials that's ordered, you know, you're gonna get, ah, you know, 10% or something like that. And then that might not sound like a lot. You know, maybe you can work out a 10% deal, but, you know, after a few drinks and a couple, you know, a couple of, ah dinners or whatever for a group of people that say you have 25 different people, you gotta dinner special. Ah, bunch of them. Order it. Plus drinks. If you get 10% that's anywhere between five and $10 per bill. That actually adds up pretty quickly. So think about that also. But probably not gonna be on your first show. Um, money from the audience. There's a bunch of different ways to do this, including a couple ways that you might not have thought of one pass a hat. So a lot of the shows that get produced overseas, particularly in Paris ah, that I've been involved with, They pass a hat, Um, particularly also in the UK. I don't know why this is not really something that's happened very much in many American shows I've been involved with, um, But it does happen and it's actually totally legit. You could make some real money doing it. A lot of the shows that I, ah, friends of mine put on in Edinburgh during the Fringe Festival or even in Paris day pass a hat and you can walk away with some decent money. Um, we did this at one show here in Chicago just to try it out, and we actually made more money doing that than if we had charged everybody $5 a ticket. You know, some people toss in 10 bucks 20 bucks, like they just trying to be generous. Um, you can dole that out to the comedians. I would encourage that. Ah, Teoh split it equally or based on time. Whatever it happens to be, that's an easy way to do it. Second tickets, of course. You know, five bucks, 10 bucks, whatever. That's pretty straightforward. Ah v I P tickets isn't is another one that's interesting to think about. What is V I P tickets mean, maybe those air better seats. Maybe they come with a drinks special. Maybe they come with a T shirt. Maybe they come with. I know you got a V I p ticket and you get to hang out with the headliner before the show or after the show or whatever. Who knows how you do it? But you know, you can create a situation where there's one tier of tickets for five bucks than another for 25 bucks. That's pretty normal for a lot of for a lot of different kinds of shows, like there's just a meet and greet or there's ah you know, maybe there's some other type of show. Maybe you gets over, sit and watch a rehearsal. If there's an improv show or or whatever, there's just a V I p level of ticket, and typically it doesn't have to be a tremendous value, add. But it's for people who really want to support you. So if you have a really strong audience, this is a good way for them. Toe toe. Want Teoh, ADM or ah, for more value to you? Finally, patri on for supporters, this one's pretty straightforward. You could just send out in an email or a link or something. Ah patri on that. Someone complete pledge a regular amount to help support the show. You'd be surprised this actually works pretty decently. Especially if you've got some email collection and you forward over and go. Hey, if you guys just want to support us, he just patri on people like your show. And if you have a good time, they want to keep it going. Um, I mentioned that show camp here in Chicago. They have a great audience, and their audience is really happy to support them most of the time. And this is a good way to do it. Finally selling merchandise. I know. I said finally, once. But now this is the actual final. This is a commonly unknown exploited situation. Some tea, some comedy shows have t shirts. They'll do. You know, C Y s K. I think, uh, comedians you should know here in Chicago and in New York has I think comedians you should know T shirts. You can do way more than that. Ah, you know, a brewery tour. I'm putting together with another comedian. For this spring time. We're gonna have pint glasses. We're gonna have hats. We're gonna have all of that stuff. If it's a cool design and it's fun, it's really easy to make some money mean T shirts or just the first step. You can put all kinds of stuff together. Buttons, patches, all kinds of things that people would be happy toe tossem money at. And you can really make a lot, especially just weekly. You know, if you if it comes with a deal, like where your T shirt get a free dollar off every drink you have or something like that, maybe can work out a deal with the venue that keeps people coming back keeps people excited . There's a lot of things you can do, and that's a good way to make money finally, from sponsors. Okay, this is the third option, and not a lot of people do this because they don't even know that it's a possibility. But this is a really good one. So bells just going to show some Michigan love. I'm for Michigan. This is a great beer. All their beers. Awesome. Always, instead of show this week, this past week, where Bells was the sponsor. Actually, um, why does this work? It works because they can get access to your audience and collect some additional money so you can work out a deal. Where bells, or maybe not Bells, but but some sponsor liquor, beer, whatever you can just call up your local rap. You can talk to the restaurant and say, Would it be possible to have somebody sponsored the show? The restaurant would probably be over. The bar would probably be open to it, too, because this means for them that their overhead, in terms of, ah, drinks that they're paying for, might not have to be so high so it might cut. It might allow them to have greater margins. Um, who knows what that deal would look like, but it's a complete possibility. This especially works well if you're doing comedy for a charity drive or some other small feed that the sponsors can give so the sponsors can, in order to get access to your audience to give out drink samples, toe have drinks, you know, available on, tap it a reduced rate, or or mixed it to reduce rate, they might pay you money to get access to that audience. In a big percentage of that, you know, goes to the charity that you guys air having the comedy show for. That's a complete deal that a sponsor would jump at. So here are the basics of dealmaking will go through a handful of different deals and the potentials that you could you could make with them. This is a basic first run deal. 50 bucks from the venue to you, the producer. They keep all the food and drink proceeds. You get to pass the hat at the end of the show for paying the comedians and yourself. All comedians get two free drink tickets. You sell merchandise. That's it. Nobody's paying to get in. They're just attending the show. The the venue is paying you 50 bucks for arranging it and pushing it. Remember, you're gonna be doing a lot of marketing. You're gonna pull the comedians and on doing marketing. You get to pass the hat at the end of show, people throw in some money, you get to split that between the comedians and then all the comedians get a couple free drink tickets from the venue and you can sell some merchandise. That's actually not that bad. At a minimum, you're making 50 bucks. Probably you're gonna be making more than that. Let's say another 20 bucks on the hat, depending on how many comedians you have and people you have in the audience. And then if you're selling T shirts, probably count on a couple different T shirts per that's getting you to almost $100 per show. When you think about it, that's really not that bad for probably a handful of hours of work. Let's say you're putting in for four hours of work. It's about $25 an hour. As that show grows, you probably be doing better $25 an hour. Still not that bad. Um, so almost twice. Minimum 23 times minimum wage, depending on where you are in the country. So not that bad of a return on investment. What say this is a slightly more advanced deal? $100 from the venue to you, The producer. The venue keeps all the proceeds from food and drink tickets. They give a two drink tickets per comedian, which is pretty normal, similar to the last one, except $100 to you. This time you charge $5 per ticket, which you keep and pass a hat at the end of the show. You sell merch. Wait a minute, Brennan. Your $5 a ticket and you're passing it had at the end of the show. Yeah, that's could happen. Ah, it was similar to the show that I had in the Edinburgh Fringe Festival. Tickets for five bucks reserves your seat. And then basically they had at the end of the show is like a tip. You'd be surprised a lot of people will be happy to toss in. Why is the $100 going to you? Maybe you're doing a lot more. Maybe you're pushing really hard on social media. Maybe some of this $100 goes towards a budget from social media. Maybe you're putting out press releases you're trying to get on local TV. You're acting like a PR agent for the bar. Basically, that's why this $100 is going to you. Um, that passed the hat at the end of the show. That's maybe the way that you tip certain comedians and the $5 per ticket is actually just going either directly to you or split between you and the headliner. That could be possible. So the $5 per ticket is really to reserve the seat to see the headliner. The past. The hat at the end of the show is essentially doled out between the comedians on the show. Maybe you take a small portion of that, and then, of course, you sell merch. Same thing this one probably got to do a little bit more work for Maybe you do in six hours a month on this, maybe eight hours a month, but again breaks down to at least $25 an hour. Ah, probably probably even better. After all, said and done, let's move on. Ah, this is an advanced deal. You can see there's a lot in here. You charge $100 from the venue to produce the comedy show. Same is the last one. Comedians each get paid 20 bucks for the time, depending on how much they're doing. Ah, then they also get two free drink tickets. V. I P Tickets are $30 which include preferred seating and drinks. Two drinks included. With each ticket. You keep $20 of each of these tickets. Regular tickets are $10. Each show passes a hat for charity, a beer or liquor sponsor has access to provide drinks for the audience for $700 fee. You can see depending on how big the audiences, how much you're pushing it. Beer and liquor sponsors could pay a lot of money toe access. That audience half goes to the charity, the rest goes to you or the rest goes to you and split between the comics, however you want to put it. So this is a pretty advanced deal. Brendan, have you done this deal before? No, I've never done this one, but I've done something like it. And these kinds of deals are pretty regular. The exact numbers might not match up, but this is a complete if you're bringing an audience in and it's fun. You got firefighters coming in because you're doing a firefighter charity. They're bringing people. You're passing the hat. All the money goes to the charity that's put into the hat. No comedians get access to that, but don't worry about it. They're getting paid by the venue. You're charging the venue 100 bucks. So between you and all the comics, the venues out, maybe $200 they keep all of the the drinking and and Ah, and food revenue, which is gonna more than equal 200 bucks. And then the Ah half of the money goes to the charity that the liquor sponsor paid for and the rest goes to you, or you can split it up between the comics. That's a pretty advanced deal. You're not going to start with that, But that's a really great deal for you. And it's a great deal for the liquor sponsor, and it's a great deal for the venue. And honestly, if you're buying a $30 ticket and you get preferred seating and two drinks, that's a great deal for an audience member all around. This is a good deal if you have a fun show and it's totally worth it to everybody involved . So those are the different ways you can go through doing a show the basics of dealmaking. You've got money coming from the venue coming from the audience and coming from sponsors 12. 7 How to book Comedians: for our next trick. We will be talking through cooking. Comedians get them while they're young, dumb, full of jokes. That's what you What else would I say? Come on. Booking comedians. Uh, this is actually one of the easiest parts. Unless you're going for serious, serious names and we'll talk about how to go get him in this Ah, bit here in a second. But this this part is actually easy. This part is actually pretty simple. Most comedians want to get stage time. You're giving him an audience. They're going to be thankful to you. That's that's really important. If you're doing comedy locally, you already know comedians to book. And you I mean, maybe you are Maybe not. Maybe you just want toe, you know, just produce a comedy show without doing comedy. I would encourage you to go to a local comedy shows. See, these guys sees guys at open mikes, check him out, get to know, um, join groups, etcetera. But here's how to book local community comedians. This is how you do this ish. Ready one. Meet him at an open mic or another show, just like I said. Pretty simple. Just go attend some stuff, you should be doing that anyway. It's a great way to to meet all the people in your local area who were telling jokes. You're gonna know who's good, who's not good, who's right for the audience, who's not right for the audience. There's another one. Join your local Facebook group for comedians and see who's grinding. They also instrument. What do I mean by grinding? Who's getting shows? Who's getting booked for shows? Who's posting videos of themselves, telling jokes, Who's who's got a following? That's really important, you know, comedians in tiny communities. If they have a following, that's gonna help bring in an audience. People are going to know it's gonna be, ah, kind of a big deal. Ah, all that stuff is very important for building the right audience and also for your marketing. Also, pay attention to who's hosting and featuring your local comedy club, um, hosts and features normally very local people. They would love to get more stage time, start working outside of that club, and getting them in to your show is, you know, you know they're gonna work, you know, they're gonna make sense because they're already working so it's a good way to do local comics. But how do you book known talent? Now, if you're starting a comedy show, this is maybe pretty high level in terms of what you're gonna be able to accomplish. You really want to focus on your local comedy first? But if you gotta show running for a while or if you really want to start with Kick with a really strong marketing and you've got a venue uh, this is what you're gonna want to dio you're gonna want to find known talent. So this is a little controversial, but it totally works. Look at local Comedy Club. See who's coming to the area. So something that some friends of mine have done before is looked and seeing who is featuring. Ah, I mean, by featuring I don't mean featuring by featuring, I mean headlining local comedy clubs. Ah, there's somebody coming in that is a known name. Ah, especially if it's just one night or if there's, you know, some other special thing they're going to be doing Reach out to him and just go. Hey, do you want to do some time on my comedy show? It's gonna be the night before. We'll just throw you up. You know, we'll pay you. You're gonna be in town anyway. Just let me know if you want to do it sometimes will say no. Sometimes I'll say, contractually, I can't do that. Um, you know, which is totally fine sometimes. Also. Yeah. Fuck it. Why not? Let's go do it. All I'm in town will come over there. I don't think it'll be a big deal. It's not gonna pull away from the crowd that's gonna be going to the comedy club. A lot of times. Comedy clubs already have their own audiences locked in. They've sold tickets way in advance, a songs. You're not undercutting them if the comedians cool with it. This is why I said this is a little controversial. Sometimes the strays into territory. You got to be very quick. Careful about. But if you've got your own show on your own audience and people who would not normally go to a comedy club, this is actually not a bad idea. And you can You can gain credits by opening for them. You can book, um, get him into your network. It's actually a pretty good way to do it. Um, but you got to be careful and be totally open and understand that they're going to say no to you. Um, a lot of people are, but sometimes it works. Reach out to the known comedian through their website or through their known Facebook page . You really need to understand. This is actually easy to dio. Now if there are known comedian and they're not from the area uh, you this might be challenging. If you want to try to book them, you're gonna have toe entice them with the deal. They're working most weekends. They're probably in demand. You're gonna have to figure out how to and when to get them out to do the show. So it basically also, apparently Kirk Douglas died. Don't if you saw that. Anyway, this is This is how you do it. I actually just had a podcast with Joe Wong. He's a famous at least famous in China comedian. He's ah, been on The Colbert Show a couple times late night or whatever. Done comedy has been on WTF podcast. Very funny comedian. I just reach out to him through his Facebook page and he got back to me. You know, uh, Harry Kind of car Hari car. Kinda Baalu. He did a show in Chicago that some friends of mine put together. They just reached out to him through his web site. It's actually easier to do than then. You think? Just go ahead and reach out through their website through the Facebook page. Ah, friend of mine, Tom Rhodes. He gets booked all the time from people through his website. They just reach out and he just books it that way. So a lot of these people handle their own schedule. It's completely possible to do again. You're gonna have to be ready to pay these people if they're not locally from the area, but even the most famous comics in your area. And I'm sure there are some no matter where you are, they are completely reachable through their websites, and a lot of people don't even try. So it's really valuable to do that because it shows you have initiative, you know, and they'll tell you whether or not they could do the show. A lot of them will want to do it. These people who want to work, um and then alternatively, you can get an IMDB pro account and reach out to the representation. I started doing this for my podcasts, and it actually works. A lot of these people, these PR people pass you right through or they you know, they ask you some questions, we'll try to figure out what you're about. Whether or not you're serious. You know how much money you're gonna put up. Is there any money involved? What kind of exposure do you have? And just be honest with, um and ah, and then And it's really that simple that you'll you will be able to connect with them and figure something out, especially if you have ah, show that that is Ah, actually got some money behind. If you've been running a show for a little while and you've got some again think about this as an investment. You know, if you get a known name to come out to your show, you're charging tickets. Ah, you know, you're gonna good clips. You have other good comics, a good venue. Maybe there's some sponsorship. This is gonna be a great way to just blow the doors off the place and have a lot of people show up. So if you want a book known talent, just be prepared to market the hell out of your show and put up money. That's extremely important to understand. This is an investment. You are running a business. Don't just book them and think that you're not gonna have to put up money or book them and think that it's automatically going to lead to people showing up. You know, having a comedian like Mark Norman if you could even afford him, come to your show is gonna be successful. People are gonna want to see it. But just mark tweeting about it, and you tweeting about it isn't going to work. You're gonna have to push really hard. So make sure you have a plan and that you're ready to put money into it. Could God this whole computer. Okay, thank you guys so much. Ah, let's move into talking about marketing, cause this is the final linchpin of your comedy show. 13. 8 How to Market Your Comedy Show: you know everybody, Welcome to the final lesson on how to produce your own comedy show and make dolla dolla booze, bottom market, your combi show. This actually is where 80% of the workers most of the work that you're going to do on the show is actually going to be in marketing. Ah, this is not a course on marketing is not a course on digital marketing. Um, you should go. If you really want to dive into this and get good at it, that's a whole skill in and of itself. You can dive into it many different courses on this platform. But this is some stuff that you should know that this is the basics in terms of how to market your show, and we're gonna dive into it. What do you mean? They won't just come to my show? Why won't they? Yeah, it's gonna be ah, lot of work. You're going off and getting people in here, but it's gonna pay off. Don't do one of these. By the way. You want to do all of these? You want to mash the buttons? That's how you win. That's how you win a Mortal Kombat. you just want to hit all the buttons, make all the things happen. Create a poster, Put it around the venue and the local area. Ah, that's what you wanna do. You wanna You want to make sure that this poster is up in around all the areas that people could go to. I mentioned this earlier, but a lot of people will wander into their local place. And when they see the poster, that's like a comedy show. They'll come out, there will be good sports, will give you a chance. And if they have a good time, they will bring friends. In fact, make him a deal. Where if they bring friends, next time they get half off an appetizer or something, talk with the venue. The venue is gonna want it too. It's a great way to pull people in, create handouts, canvass the area with him. In fact, why don't you put the deal right on the handout? 75 Cent Jumbo Wing night. Bring three friends. Ah, all four of you guys, when you have a table of four, you can buy a $9 buckets of Miller Lite. I don't know whatever it happens to be. That's that. Put it right there and go canvass the area. Go hand him out, Put him on doors. Uh, stop people walking down the street and handed over to and be like it was going to a comedy show here in a couple of days Would love to have you all of this sort of stuff. Get in people's way. I mean, don't be. Obviously, don't be awful about it, But actually doing handouts works. It'll work in many, many markets. There's a show here in Chicago that some friends of mine made called the Young Hustle Show , and it sells out every month that they do it. And part of the reason is because they have the constantly hustle. They go out, they give handouts, they bark people into the show. They really go all out to try to get people to their show. And people don't ever think about it. But handouts and putting in your elbow grease is really a way to do it. Send out press releases to all local periodicals this one's often overlooked, but especially if you're not in a very busy market, you know, with all kinds of stuff going on. This is a really good thing to Dio. Have one show get great. Ah, just get great photos. Put together a little press kit Google how to write a press release and then just send this to your local periodical and go Yeah, here there's gonna be a show. Send it to your local radio station AM radio FM radio, whatever. Send them toe all the outlets, email those people. Google. Um, look it up. A lot of people don't do this, and it's a great way to get free exposure because these people want to talk about this stuff. Sometimes they'll send out people. Sometimes it will be a local radio station and they'll put this on. I mean, they will help put the show on after a while if they're into it, because it's a way that they can interact with their audience. Um, message meet up dot com groups in your area. Nobody ever does this one either. And this is a This is a big deal. These are people who are looking for things to dio. Um, sometimes it's comedy related, you know, especially if you're in a larger market or there's a sort of a big region that has a meet up group that will be comedy related. Um, you could also look on Facebook, but meet up dot com is one that people don't ever think about. And it actually there's a lot of value there that you can message different groups who are trying to do stuff. Um, friends of mine in Chicago do this all the time, and they pack out every week, Thursday and Friday. There shows with people from meet up groups if you're producing shows in different areas. By the way, if you're if you're looking to produce, like a tour or something, this is another great resource. Reach out to comedy groups from that area and pull in those groups to help produce your show or to get some skin in the game. Um, you whatever deal you make with them, that's a great source to get ah, in audience into help. Get a venue, but meet up dot com highly, uh, underrated. Finally, events on Gold Star an event right? Thes air. Two Web sites that are fantastic. You can put $0 for the show so you can even have a free show. But they will push to their different groups. Gold Star sends out emails all the time. All it requires is some images and some copy written by you. And once you have those on their platforms, they'll actually push to have people come to your show. If you're gonna charge tickets, you can also charge tickets on here. I think they charge a slight fee, but these are fantastic ways of getting in front of their audiences because they want people coming back to their websites and checking for things to. So they'll constantly be pushing your show because they want people to go to it. More people go to it, the more they engage with their emails and their platforms. I mean, they have to put emails together with things going on. So this is actually another good way. Gold start A common event, right? Ah, here's the social media attack plan. If you do social media, this will make a huge bit of difference. If you do it right. Ah, lot of people do social media wrong. It's like throwing money away. But some friends of mine ah, they really pioneered how to do this correct with social media and they have a great formula, and I'm gonna give it to you now. Firstly, of course, create a page on Facebook, then create the event. Pretty simple, but make sure all the data is filled out. Facebook really likes lots of data, so if you have an about section you have information. You have additional things. You invite people to the page, all of that stuff, then create the event, then add information to the event. Facebook is gonna like it better. There will give it more exposure. They will make it easier for people to find after that, use whatever good pictures you have. And like I've been saying, video is better. So if what if you don't have a show yet? It's pretty simple. Take the photos you do have. Take just Google photos if you have to take photos that comedians who you're working with have of themselves headshots or photos of them on stage. Just Google photos of an audience laughing. It doesn't really matter just whatever you have. Obviously, if it's from your show, that's it's the best. Don't lie and say this is from my show when it isn't. But if you have video and you should after a few different times, just use your phone at it. The video a little bit using I movie or whatever is on your computer and just toss it on there. I mean, literally, You could up build your video directly to YouTube and then edit on YouTube and then use that video in your different advertisements for the events and on the page. That stuff is really helpful. Finally, push the event on all local groups that could be interested. You wanna you wanna push to comedy group? I mean, this isn't is not just meet up dot com. This is anything on Facebook that's related to your subject matter. So again, if it's, ah, you know depends on your show. If you have subject matter. I had a show called Love Hurts. It was all about relationships. Stop. So I pushed two singles groups in the area. Singles groups or don't normally go to comedy shows? Why, I guess kind of why would they? But this was a specifically related. If you do that, people will come out. We used to pack the show with people from the singles group and then lastly, you want to get all the comedians and the venue to push the show to This is part of the deal. But when you do that, you're gonna have to message them the day of and with all the assets. Just go. Please share this. Please share this. At these times, here's the copy. I want you to say, Here are the images. Um, tag them in the post. Asked them to re share. They will go ahead and do it. It's going abroad in your audience, and everybody's gonna notice it and do that a handful of times before you lead up to the show. There is no specific formula on how to do this. You just want to make sure that you do it twice the week of in three times the week before . And that's the best that I can say. It sounds like it's a lot, but more than two weeks out, people are not really going to notice. A remember and closer than a couple of times the week of is is just gonna be too soon. So five times, basically, in the two weeks before the show, three the week before to the week of that tends to be the best, but again, there's no specific formula, even though I guess I just I just gave you one. Uh, here's how to advertise. Well, on Facebook, this is a big deal. You want to spend money and recoup some of it from the venue, So if you can, you want to go have a deal with the venue that says, Look, you know, my time is worth 50 bucks to book this show, but I'm gonna need an additional $50 in social media advertising. A lot of venues will just say Sure, and they'll just give it to you. Um, maybe they'll make a deal with you with a look. We just pay you 100 you just handle everything. But this should be. Some of this should be coming from the venue. Ah, next to that target, an area that makes sense for the venue and your area Could be a zip code. Could be a small radius, like five or 10 miles. Um, and then use demographic information that narrows your audience. People who like stand up comedy. Maybe people who like a specific comedian like Dave Chappelle or Bill Burr maybe comedy specials on Netflix. Whatever that happens to be. Maybe they like, you know, the movie Stop Brothers or something like that. Netflix has done a great job of finding that demographic information already, so if they like that, they're most likely going to be interested in seeing live comedy Ah, specifically also, if they like a comedian but this part zip code in small radius. This is really important if you live in a city targeting by zip code, even if you live in the suburb. Targeting by zip code is probably a smart idea. People who do not go in see shows more than maybe a few miles. If you're in the suburbs from where you live or if you're in a city, your neighborhood, they're not gonna go more than a few blocks unless it's a really a big name. If you have a big name that could help. But you want to target people by zip code in a small radius. That's a new overlooked thing that a lot of comedians you don't just target by your city. If you're doing ads on Facebook or on other social media, don't just target by you know, people within 30 miles. Nobody is gonna come out 30 miles to see your comedy show at a bar. But if you target within that specific zip code, people probably will, especially if it's ah if it's got a great drink special. It's at a unique time, and it has comedians who are like the comedian that the people you're targeting also like you want to do, is create copy that makes the show sound fun. Ah, and use good video. I keep mentioning it. Put video really does make a difference. People will share and they will bring their friends. If you write copy, that's fun. That has some jokes in it. You see video of people laughing, of people, high fiving of people grabbing their, you know, the microphone. Maybe even got a couple of jokes. Ah, in the in the actual video, people will share it and the like it and they bring their friends. That's what happened with every show that I've produced in Chicago. It just takes a couple of different times, and people will actually start bringing others because it is a fun and interesting show. You will sell out. You'll do, you'll do well when you push the show, show the following. You want to show the comedians you're having, you want to show their credits, Anyone you want to show where they're from, so feature their names, anything they've been on. If it's been radio, if it's been local stuff, it's been local comedy clubs, festivals. If its TV, whatever it is, and then you want to talk about where they're from, maybe, ah, you don't have to. But if they're out of town, that's a big deal. Or if their local that's a big deal, you could say all the way from local boy from Fort Wayne, Indiana. I was at a show in Fort Wayne once, and they said that to introduce a guy who, personally, I did not think was that funny. But he he got up on stage and half the people were there to see him, and I think it was because he was just from the town and everybody wanted to come out and see there, buddy, how much fun people are having your show. Testimonies are amazing. Pictures are good if they're laughing. Video is even better again. If you have people saying like Oh, man It's a great time. It's such a great show and you have a recording doing that. You haven't recorded laughing at jokes, do you? Do you want to feature this stuff up front? Don't hide it. All people can. This stuff is contagious. You want to feature the drink and food specials. You really want to do that because even if people are not, they might not know who any of the comedians are and they might go. Well, that's cool. They've been on some stuff locally, and maybe you don't have a TV credit or anything, but that's need, Um, some of them are local comics. But holy shit. Did you notice that you can get Ah, burger and a beer for five bucks like that's a deal and they'll come out and do that? I mean, whatever, Get someone out toe, watch your show. So mention the drink and food specials again. If you have a contest for people in attendance, you want to mention that to ah, so the contests might be something like, You know, we do. Ah, a raffle or whatever. You know, you can buy tickets for two for one, or I've just seen all kinds of different things in shows that mention this stuff. Personally, I think the comedy should be the focus. But if you've got anything like this going on, it's worth mentioning. You can win tickets for all your friends for next time, like whatever that happens to be, Don't hide it at all. Ah, again, if this is a special show for charity, there is some kind of specific purpose. Mention that in the advertising teachers, firefighters. Ah, you know, if this is a charity show for homeless people, if it's a veteran, she show for veterans who, whatever it happens to be mentioned that right up front in the copy, when you're pushing the show, this kind of stuff, especially if it's a special show, there's a subject matter that is a strong hook. Then, of course, you want to put when and where it is because I've seen plenty of ads where people don't mention that at all, and you're like, Well, it looks like a really cool show. I just know I have no idea where to go or how to see it. And, of course, if there's any money money you want to talk about how how much the tickets cost. You don't hide that if there is them. But the best marketing of all. The best marketing that you can dio have an awesome show. Just have a great show, have a great time and have a sheet that everyone can leave their email addresses on to get more info about future shows. This right here, this is what you want to capture. Get people's email addresses, put a hat on the table, put some little pieces of paper on the table. You could do a raffle. You know, if everybody writes their email address, you're gonna pick a winner. Whatever that happens to be, get those email addresses, put him in a male trump and email these people about your future shows. That is your email list. You're gonna be building it. And whenever you have people come into town, you can email him. You can have a direct link. You've done a lot of work to get these people out, and this is the best way to stay in contact with him or get him to like your Facebook page one of the same same types of things, but have a great show. If you have an awesome show, people will tell their friends and they'll come out. So that's it. That's the marketing. I know. That was a whole lot. Go back, check it out, take some notes and use all of those skills. Focus on the things that I mentioned and you will get a lot of people out to your show and your spend will go well. 14. Go produce it!: Hey, you. Thank you for completing this course. This one's a little different. My others I made it slightly cheaper because I want you to be able to make money. That's just the case. I think that all my courses about how to make more money, including how to get the job in sales development, which I'm gonna make free for everybody if you need A If you need coupon, honestly, just go message me. Don't send it to you. Um, this one is about how to start a business, basically, how to start making money, doing stand up comedy and producing a stand up comedy show. I have had a lot of reward in my life from doing this, and I really have been happy to share it with you if it's been quick if it felt like it was dense because there was a lot of information in those videos. My apologies, I just This is the way it came out of me. I try to strive as much as possible toe make everything I do be digestible for you. And I hope this one Waas, if you have any questions at all, please message me and I will be happy to answer them for you. I'm here to help you be more successful. I eat love networking with my students. And people who have taken this are obviously included in that I really want to hear about you. I want to know about your comedy show. If you have your comedy show going on, if you produce it, it will. No matter where it is, message me about it. I would love to come and do it. If there's a way to do it, it would be so much fun. I go all around the world doing comedy, and I would love to connect with you and do your comedy show. Um, if you have clips, send it my way, I'll push him to my network. My Twitter and my instagram and my Facebook and my email are all gonna be linked here. So please do that. Please have a success. Please push it. A lot of times it can seem really hard, but one of the things that I always try to remember, aside from the infinite grind which you see behind me, is this motto. It's always better to do the thing than not do the thing. I've always felt that. And if you feel like you want to produce a comedy show, go do it. Go produce it. Go have fun. I'm about to actually go do one right now at a place called Replay in Lincoln Park in Chicago that I produced. And it makes me money, not a ton, but it pays for my time, and it helps me connect with a lot of different people who have really enjoyed connecting with. And it's allowed me to put comedians I like up on stage, get me free drinks and just have a good time. It's a great way to spend time. So go do it. Thank you so much. Take care, everybody. I'll see you in the next one.