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How to Price Consumer Goods (FMCG) ? Includes advanced templates.

Vikram Khanna, Practical Knowledge at Speed

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13 Videos (1h 3m)
    • 1

      4:02
    • 2

      6:16
    • 3

      2:45
    • 4

      2:58
    • 5

      6:07
    • 6

      4:06
    • 7

      5:40
    • 8

      8:05
    • 9

      1:41
    • 10 OLA Part 4 Example Product Substitutability

      4:14
    • 11

      2:02
    • 12

      7:33
    • 13

      7:29

About This Class

Learn how to price consumer goods and understand the financial impact of your decisions. 
This course will equip you with a sound understanding of how large consumer brands (FMCG) set and manage product pricing in the real world. The course showcases in simple language the concepts behind pricing a consumer product, and then puts them to practical use with a detailed example. 
You can download the P&L and Category grid templates in Excel, which you can then customize for your brand or business.
Whether you work for a large consumer product business or are a small business competing against the global brands, this course will add to your understanding and capability on pricing and category management, while helping you be in control of your P&L.

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Vikram Khanna

Practical Knowledge at Speed

Founder of FMCG Academy which is the Auckland, New Zealand based technical video training arm of FMCG Consulting. FMCG Academy's video training philosophy is based on two pillars : being Short and Simple. We believe that it takes extensive research, knowledge and good recording and editing capabilities to produce videos that work effectively in less time.
Our videos and templates are easy to understand and our courses are normally less than 60 minutes. All the course material is created t...

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