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How to Manage Your Marketing Budget

Davis Jones, Co-founder of Eazl

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5 Videos (25m)
    • The Two Calculations that Help You Determine Profitability

      1:19
    • How to Estimate Lifetime Customer Value (LTV) and Acquisition Cost (CAC)

      3:21
    • How to Place Value on All Points of Your Funnel

      3:11
    • Visit http://bit.ly/customercompare, Make a Copy, and Use it Like This

      6:58
    • The Growth Hacking Series Outline and Logistics

      9:51

About This Class

Note: This is legacy content from Eazl and we would recommend that you enroll in our #1 Global Bestseller: Growth Hacking w/ Digital Marketing Masterclass course on Skillshare for the most up-to-date content on this topic!

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Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 5 of the Complete Growth Hacking Series! In this section, you're going to learn to calculate customer lifetime value (LTV) and acquisition cost (CAC) as well as advanced applications of these two (extremely important) metrics.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents"

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews

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8 of 8 students recommendSee All

Great class- great in defining customer value and long term value. Nice simplification and application for other areas.
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Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the content team that has created of two of the bestselling online business courses of all time. Today, Eazl is a community of more than 120,000 smart, engaged learners worldwide.

Prior to starting Eazl, Mr. Jones was a professional recruiter (or "headhunter") with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the...

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