How to Make a Video Course | Mind Favor | Skillshare

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How to Make a Video Course

teacher avatar Mind Favor

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

15 Lessons (39m)
    • 1. Introduction

    • 2. What should you teach?

    • 3. Entertainment vs Educational

    • 4. Platforms

    • 5. Preparation

    • 6. Filming

    • 7. Know your audience

    • 8. Editing

    • 9. Industry Terms

    • 10. Thumbnails

    • 11. Stay on track

    • 12. Provide Resources

    • 13. Feedback

    • 14. Update the course

    • 15. Final thoughts final

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About This Class

How to Make a Video Course

The ability to make video courses in a skill that's growing in demand every single day. We've been creating video courses for over 2 years at this point and have learned many things along the way. In this course, we will give you all of our insights into making a video course, some of which includes: 

  • How to be comfortable on camera
  • How to determine what you should teach
  • How to film 
  • How to edit (in Final Cut Pro) 

And many other tips & tricks. By the end of the course, you will walk away with a good understanding of what it takes to create a video course and be equipped with the necessary tools and knowledge to get started right away. We are very excited you are taking this course and look forward to seeing you inside :) 

Resources mentioned in the course: 

Meet Your Teacher

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Mind Favor


MindFavor is dedicated to teaching you skills that will help you thrive and succeed in the 21st century. Most of the information taught in the current school system is outdated and irrelevant to how daily life really is. Our mission is to empower you with the RIGHT information to help you live your best life. 


And if you're looking to get started with 2 FREE months of Skillshare Premium, use this link to take advantage of this offer now:

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1. Introduction: Being able to create educational, engaging video courses is a skill that's growing and demand every single day. I'm a named Stephen, I'm a content creator and instructor here on skill share to now over 1300 students. If we think about the world that we currently live in with pandemic and everything else going on, humans are starting to interact with each other more and more in a digital sense versus being in person. And one of the areas that's really being disrupted is education. As time goes on, I think this is going to be more and more the case. We're going to learn more and more information online or watching video courses like this, versus going in person to our local community college or university or somewhere else to learn. Demand for online education grows. There's also going to be a great opportunity for people like you or me to teach our skills to other people anywhere in the world. And that's something I've really been working on over these past couple years. Learning how to create entertaining, engaging video courses like this. That's the whole purpose of this course here is I want to take my couple of years of knowledge, compress it down into easy to follow course. Help give you some of my tips and tricks. Be sure to stick around to the end of the course because I'll be sharing some secrets that I don't see a lot of people talking about when it comes to making online courses. But most importantly, you'll be walking away from this course, confident in your ability to start making online courses and take advantage of this very real opportunity that we're living through. 2. What should you teach?: So the first thing we need to consider before we teach an online course is do we have some type of knowledge or skill that we could teach the world if you're watching this and you've never thought about making an online course before, it can be pretty easy to have your mind default to thinking No. And thinking that, well, I live a pretty normal life. I don't have any ridiculous skills and I see all these other people making really great courses, but I don't know anything special. That was at least my thought process when I first started. It's my firm belief that nearly everybody has type of knowledge or information that they can teach somebody else in the world. In this first lesson, I want to encourage you to take a moment to think through and try to figure out some unique knowledge or skill that you already have that you can then teach to the world some great ways that you could narrow this list down or try to figure it out. Go through your internet browser history and take a look at this stuff that you're naturally interested in. What's the type of stuff that you're naturally looking at on a daily basis just for fun. For instance, if you're naturally interested in photography and you find yourself spending a lot of your free time looking at different photographers and different photography's styles. Well then that may be a good indicator, the general direction which you could first look. And then within that sub category, see if there's something you can teach or there's some unique knowledge or information you have. It's pretty easy for us to take whatever we do on a daily basis for granted. Speaking from personal experience, I tend to spend a lot of my free time looking at online marketing, social media marketing, figuring out different ways basically to try to make money online. To me, that's pretty natural and I spent a ton of time looking at that naturally because I find that to be fun and entertaining, right? And always guarantee there's a good portion of the people watching this video right now who've never had that interests. They've never come across the information. So that could be a place for me to start when it comes to thinking through what unique skills or abilities do I have that I can then teach to others out there? Another great way to figure this out is by talking with friends and family and asking them to be honest with you about your unique skills, abilities, knowledge. And a lot of times, our friends and family can see things that we can't. For instance, they might recognize that you're really great communicator and you're able to connect with people really well. Well then that could possibly be a course for you to teach others how to be better communicators. So there's a ton of different ways you could go about it, but those are two of the main ways I would first start to take a look at it is take a look through your internet history and to talk with your friends and family and get their honest input. And then that could be a good starting place. 3. Entertainment vs Educational: Now that we have our video idea in mind, the next concept that we really need to understand is, why do people watch content in the first place? Why do people watch videos on YouTube, Instagram skill share? What's the main reason why? Well, it really breaks down into two different categories. People either want to be entertained or they want something educational and they want to learn something. And different platforms are for different things. So most people on Instagram or scrolling through their news feed and probably scroll on there to simply be entertained and pass time. Whereas if you go to YouTube and type in how to fix your car type of video, they're going there more so to learn something versus to be entertained. To make an effective video course, we want to take both of these elements and combine them when it comes to making it educational and entertaining, there isn't a specific ratio to use in a lot of this is going to depend on the subject you are teaching and also your personality and your own personal style. For me personally, I am a very type a type a personality. I tend to be a lot more analytical and say into the numbers and then in the data. And I'm not by nature super entertaining over the top type of person. So when I go through and make my courses, it's not going to have as much of that say, entertaining type of aspect to it. I'll focus more so on the educational side of it. And they do other things throughout the course to still keep the person's attention. But that's a very clear example of recognizing your strengths, your weaknesses, and tailoring the course around your personality and what it is that you're trying to teach. So that's something to keep in mind as we go throughout the course and as you develop your own video course, making sure you have some component of it being educational and entertaining, intertwining those two ideas. So that way you can keep your students engaged. 4. Platforms: And next idea for us to keep in mind with this whole process is the course that we make and how we structure it in film edit and really put it all together. That's going to depend based on the platform of which we're hosting our course, the coarser watching right now. Skill share, right? So Skill Share is a platform where people pay a monthly membership. They can view courses. So that's one platform. There's other competing platforms. And like I mentioned their name, but you can just Google it. And then there's also the option of you could create your own video courses and sell it on your own website. And so if we think about it, different platforms have different strengths and weaknesses depending upon the way the platform is built. So for instance, Skill Share. A teacher like myself, I get paid if based on the number of minutes that somebody watches my course. So I've invested interest in making high-quality courses, keeping students engaged, and keep them watching the course longer and longer. And then in return and make more money from the platform. Or if I were to make this course here and sell it on my own website, I would probably make more money, but the downside would be I would have to spend money on marketing. Whereas something like skill share, there's already an existing community of people. And me as a creator, I don't have to spend any type of marketing dollars to get this community of people to come across my course, they're just naturally finding it through the skill share ecosystem. Whereas if I had my own website and I put this course on my website, I would have to spend money out of my pocket and say marketing dollars, running ads to get people from other places like Facebook, Instagram, try to drive that traffic from those sources directly to my website to then get people to purchase my course. Each platform has their own strengths. And a lot of it's really going to come down to your game plan and what it is that you want to accomplish. So for me personally, I think seal chair is a phenomenal platform thing. There's a lot of future in the company in general. So I'm investing in a lot of time and energy making courses here on skill share. The key takeaway from this lesson is to just understand that when you're making a video course is not going to necessarily look the exact same if it's on one platform versus another platform. And have this level of nuance and understanding of the difference of platforms when you are going through and making your video course. 5. Preparation: Now that we have our course, I'd get picked out. We understand what platform we're going to be using. The next step in this whole process is making sure that we do some type of preparation before we actually turn on the camera and start filming. There's a couple different ways you can go about this. The first way you can go about this is writing up a script, write out verbatim what it is that you want to talk about. You could then put up some type of a teleprompter or cue cards or something of that nature that you can just read off directly. The second thing you can do is make an outline or list out the key bullet points of what it is that you want to talk about. And so what we're taking a look at here on the screen is the actual bullet point lists that I created before I turned on the camera and started filming. And this is something that's worked really well for me because I recognize that one of my key strengths is my ability to improvise. But having some type of an outline is pretty important because it helps save yourself a lot of time and energy by having at least some level of preparation before you turn on that camera. 6. Filming : Now that we have some of the fundamentals, it's time for us to actually turn on the camera and start filming. When it comes to filling video courses, there's a couple different ways you could go about it. Again, depending upon your personal style and what it is that you're teaching, one way you could go about it is doing something called a screen record. This is going to be really common if you're teaching some type of technical skill like coding, excel, something where the student's main attention should be the screen. There's tons of different screen recording applications out there where basically you just record everything you are doing on the screen. And then you could also use like a little webcam or something else, filling your face and put that in the corner part of the screen. So taking a look at here, this would be an example of what that might look like. Or two, if you're a little self-conscious and you don't necessarily want to show your face right away. This can be a good way to dip your toes into this whole process and just start recording your screen teaching and good skill, and then doing a voice-over, walking through the steps. And then once you get more comfortable with that, you could then start to show your face and experiment with different filming styles. The second way is something like this, where you're filming yourself primarily talking directly to the camera. When it comes to filming yourself talking on camera, this in and of itself is a skill, believe it or not, when you do go back and look at yourself on camera, it can be kind of weird for you, do it enough times you start to get used to seeing yourself on camera. Now, from a logistical standpoint, there are a couple really important things that we need to keep in mind for whatever it is that we're filming like this, to come across as high-quality and comfortable. One of the main components of this is making sure that we have a good lighting. And what I'm actually going to do here is I'm going to keep this rolling, but I'm gonna film with my cell phone here what my lighting setup is. So that way you can get an idea. So as I'm filming right now, I don't know one o'clock in the afternoon, but I'm not getting enough natural light coming through window. Right. So I have these two other box lights directly in front of me. And that's one of the biggest mistakes a lot of folks make when they first get started is not having adequate lighting. This is understandable because if nobody tells you this is important, it's not something you're really going to think about, but if the video isn't well lit, you make it so much tougher on yourself later on in the process when you tried to actually edit your videos are really important thing is making sure that you have good audio. And again, I'll actually filmed a video here so you can see, so basically you can have my camera on the tripod and then there's a microphone, lavalier microphone that just plugged in, runs all the way up and then is just taped to my chest. And that's another really important thing to make sure you get dialed in, making sure you have clear audio. If you don't have good lighting and audio, you could be telling the best information in the world, but your students aren't going to care. They're going to be put off by the fact that it's so hard to pay attention. But the good thing is, this doesn't have to be expensive. Those two lights that I just showed you, those were probably close to a 100 bucks total for both of them off Amazon, the microphone that I got, that was about 15 bucks a 100 bucks. You can get good lighting and good audio and other really important thing when it comes to filming yourself on camera like this. To make sure that you're looking directly into the camera lens and you're not looking off to the side. This is something that if done well, you as the student, you're not really gonna recognize it. But if I'm doing it wrong, you're absolutely gonna notice that when I'm talking to the camera right now, I'm looking directly into the lens, right? So it looks like I'm looking at you. But now if I look directly, kind of just to the right a little bit, there's a little screen which shows me how I look. So if I'm focused on how I walk when I'm filming, you notice my eyes are off and it looks like my attention is elsewhere, not as engaged. So making sure when you are filming to keep your eyes directly into the lens and other really small tip for you to keep in mind when filming is to make sure the background behind you is aesthetically pleasing. Notice for this shot, I left this duck tape here, which is just stuff paper used to put take the microphone to my chest, right. But notice how I just left that there. And that's a very small detail, but it's really distracting and it can take your attention away from me talking to you. So this whole setup, this isn't how I have my living room setup from day to day. Every single time I come down in my living room to film a video course like this, I basically have to rearrange my entire living room, rearranged the couch, rearrange the tree, make sure I clean up all the clutter in the background. So that way the background or the video is aesthetically pleasing. That's another one of those really small things to keep in mind if you do it well, they're not gonna notice if your background is distracting and there's random clutter, people are going to notice. Another thing that's going to be important when you are filming herself is understanding the framing of the shot that you're in. So if you take a look at me right now, there's a little bit of space right above my head. And notice how this looks right now compared to something like this. Again, it's a very small difference. Notice the top of my head is cut off with the top of the frame. We always want to leave enough space around our head, the frame, whatever it is we want to keep in the frame. Because not only one, it's going to look better that way by not having part of my head cutoff. But two, it gives us more options later on in editing process. So if I'm filming in a more zoomed out and there's more space around me. Later on in the editing process, I could then zoom in another trick you can use to be more comfortable and confident when you're filming yourself is to be honest and authentic. The state of the Internet nowadays respects transparency and honesty. I think we can all spot when somebody's being inauthentic or they're faking or they're trying to be something that they're not. Whatever you can do to be as honest and transparent with your students as possible, that's going to help form a deeper connection with them. And this is something I've been doing throughout this course up to this point. If we go back just a couple lessons, there was a point where I've talked about me being a type a personality and I'm not naturally the most charismatic or entertaining type of person. And if I'm being honest, I would much rather keep my insecurities, my weaknesses to myself, versus broadcasting that on the internet for hundreds or thousands of strangers to see. But at the same time by me taking that step, opening up being honest parent, that's going to help form a deeper connection with the people watching it. Another thing you can do with filming is filming herself in different locations. So that way it helps keep the students mind engaged. In example of this would be I'm first filming here, then filming something like this, where my background scene is clearly different. I'm wearing different clothes and then filming really what you're talking about in two different sections, if you will. And then when you go through the editing process, go ahead and cut and basically go back and forth between these two types of scenes. That's another pretty simple but effective way to help Keeter students attention. 7. Know your audience : Another idea that's really important when we're putting together our video course is understanding who is our target audience, right? Who is the type of people that were talking to? And when I say who's our target audience or who was the type of people. Really, what I'm referring to is, what is the experience level? Are we teaching at a basic level, or are we teaching a really advanced type of course? Having this level of distinction isn't really important because that's going to influence the way we teach our lessons and the way we present our information. If our target audience is people who have no knowledge or understanding, it's going to be very important for us to introduce basic concepts and then work on building upon those. Whereas if we were teaching experts in the field, then we'd be wasting a lot of their time if we were explaining basic concepts which they already understand. So for example sake, let's say I'm teaching a video course about the basics of financials. And I'm talking about money and the economy. And my goal of this course is to teach the basics to people who don't really have any understanding of that. But then if I go into a video course and start to say stuff like, well, the Federal Reserve has started using quantitative easing as one of its financial tools to help ease the monetary policy. If I went into the video lesson talking like that, using a lot of those bigger terms like quantitative easing, Federal Reserve, That's gonna get somebody confused really fast. Whereas if I was talking to say, an advanced level of people in economics than me talking in that way would probably make a lot more sense. So just having that understanding and awareness of who our target audience is going to be really important later on as we go ahead and film ourselves and then actually edit and put things together. 8. Editing: Alright, so for this next section, what I'm gonna do is walk through my editing process and help give some of my philosophies and ideas when it comes to editing video courses. Now one thing to keep in mind is editing is a really creative skill. And there's no necessarily right way to go about it. A lot of it's going to depend on the course. You actually want to put out your branding, your overall vibe. So just kinda keep that in mind as we go throughout. But what I'll still try and do is point out some best practices when editing your course and different things you can do to help keep your students a lot more engaged in what you're talking about. And what I'm going to do throughout this course is actually give you a breakdown and sort of pull back the curtain in terms of what I did to edit one of the lessons for this actual course. But what we're taking a look at right now on the screen is the final edited version showing all the different cuts, the different overlay of text and other video footage. First, what we're gonna do is we're gonna go back to the original or the raw footage. So the first thing I update is the speed of the video. So how you do that is you select the clip, click that icon, go down to custom, and then you can change the speed to whatever you want. I found that a 110% works best for me. And the reason I'm doing this is because I have enough self-awareness over the years that the way I naturally talk is a little bit slower than most people. The human mind naturally prefers to listen to people who speak a little bit faster. That's the reason why I'm speeding up the video footage. Basically 10% faster than it really is. So that way, the way I'm talking is going to be adjusted to a way that people are going to be a lot more receptive to it. So if you're naturally a fast talker, you manifest slow it down. And for the most part, when worry about this too much when you're first getting started, but this is just a small adjustment I make every time. And the reason I do this right away is it makes it so much easier to have the speed of the video consistent throughout the course, I'd be creating a lot of unnecessary work for myself. If I first started chopping up the clips and then I had to go back and manually update each one to 10%. That's the first thing I'll typically do. The next thing I'll typically do is adjust the audio. So since I'm filming inside and I'm filming with a good quality microphone. This isn't too big of a deal. But if you're filming somewhere where the law, unlike background noise, I'll usually take it's called the noise removal and just remove all the way to a 100%. So that removes any type of background noise to ensure we have good clear audio throughout the entire course, it's a lot easier to do it when you have this original raw clip. So that way the audio is going to be consistent throughout. And then the last final thing I'll always update is the color. So taking a look, I personally think I look just a little bit too pale in this footage. So what I wanna do is update the color of the clip. So one thing I'm gonna update here is called the temperature. We're basically how a warm it looks. So it's a very subtle adjustment. And then also the saturation. Basically how bright the colors on the screen pop. I'm first going to exaggerate it so you can see what this looks like. That's a very clear overexposure of the color, which looks bad, right? The red on my lips is way too bright. So bring that down to say 1.1. And based on the lighting and the way it's shot, I've found for this specific course, that's going to be the best lighting setup. So then for all the other video lessons, I do the exact same thing every single time. So that way the audios consistent, the colors consistent, and the speed is consistent after I make those initial steps. The next thing we'll typically do is watch the footage all the way through multiple times. And this is going to depend on the way you film the video footage first. So if you're a really good speaker and you don't really make too many mistakes, this part of the process might be a little bit easier for you. The way I naturally film is, it's off the comforts impromptu. A good portion of this actual footage is basically worthless stuff. And so my editing process the first several times through is just going through and cutting out the stuff that isn't relevant. So for example, sake, I'm just going to cut up some clips real quick here. But after I do that, and for the most part I have a good overview of the stuff I'm gonna be talking about. What I will then do is take a closer view into the timeline. It's kinda zoom in. What I do is I take a look at the audio waves. So you take a look at those up and down lines. That's the corresponding audio that goes with the video footage. And one philosophy I had with editing is trying to do whatever I can to keep my students attention as much as possible. And it's been said that humans have the attention span of around like five seconds with technology and our smart phones. If somebody's watching my course, I'm competing for their attention. And I'm grateful that they're spending time out of their day to watch a course that I made and listened to information that I'm trying to teach, right? They could get notification from Instagram, they could get a phone call from friends or family. Their kids can yell at them from downstairs, right? There's tons of different things that could pull at their attention. So it's gonna be very important for us as content creators when we are making our video courses to do whatever we can to really not waste their time. Get right into the point of what we're talking about in keep things very succinct, end. Again, just respecting their time, right? And so having that philosophy or that higher-level concept in mind. So when it comes to editing, after I put together sort of my first draft and I have a general idea of how this is going to look. Then I zoom in and take a look at the audio for the footage and wherever there is a gap. So VC from here to here, there is a gap where I'm not saying anything. So then what I'll do is go through out the rest of this footage and delete this sections where I'm not saying anything. So that way, when somebody's watching a video of me, there is no dead air, there's no silence. I'm not wasting their time. It's just back to back to back to back to back of me talking and getting straight to the point. So then as you can see, all go throughout the rest of the footage and do that. Another thing I'll do with video editing is used text on screen. This is a really great way to keep the human mind engaged in further explained some type of point that you're talking about. And again, with this whole process, it's pretty creative, is kind of whatever you wanna do, hover you think best fits. As a target audience that kinda just pops up as supporting texts. Whereas later on in the course where I'm explaining that you don't want to overwhelm your students by saying a ton of really big words. We'll then what I did right after I said that was threw up a ton of text in a very overwhelming fashion to kind of emphasize that point. And other concepts that can be pretty helpful, especially for video courses, is you don't want to create unnecessary work for the viewer. And what I mean by that is when people are watching courses, naturally, where their attention is gonna go. Is there going to be looking at somebody's eyes, right? That's where humans naturally connect and look with, for the most part, right? If you're watching a YouTube video, you're not gonna be staring at the corner of this screen. You're looking at the eyes of the person talking to you. So one small editing trick that you can use is when you are editing your footage, try to make sure that your eyes are going to be in the same spot across the cuts. Says you notice from this frame in the video to this frame, the video footage and jumps in, or it's more zoomed in on my face. And this is a technique that we'll use quite a bit throughout editing process. But when I make that cut or when I make it zoom in a little bit more. What I'm gonna do is just place my mouse on my eyes here and then I'll move forward. And then notice my cursor is still on my eyes even though the overall frame has moved in. So that's going to be more beneficial for the viewer because they're not putting in extra work trying to find where my eye is. I know that sounds really small, but let me show you an example of how this would look poorly done so that way you can see the difference. So compare that previous one to this. My eyes are in the middle and then it's over there. Even though you can still clearly see my eyes, it's still a substantial difference in you're creating just a little bit of effort for the viewer. And although a single edit like this might not cause them to click off here course, it's not going to create the best experience for them. The viewer might not be able to put a finger on the reason why, but they may just not be interested or think what you're talking about is very engaging. And then later on in the course they decide to click off. This is a very small editing technique. But if you can keep this in mind, this is a really small way to keep your viewers attention. Another editing technique all use for a lot. My courses is overlaying video footage for a pretty small periods of time. So this one is about three seconds here. And a lot of times I'll overlay that to add some type of a supporting type of message. Right now I was talking about teaching a course on the economy and all of that. We'll then, as I'm saying that I overlay video footage of money, something saying the stock market. So if you're interested in where I get the video footage, it's from website called Art graded dot IO. And it's like a membership type website where you have to pay each year to license the video footage. I think I pay like 300 bucks, but then I get unlimited clips from what I've found, this seems to have some of the highest quality clips out there. There's other websites where you can go to. Where you can get some video footage for free, like pencils. But I don't think we call it he's going to be as high in their selection isn't going to be as much. So ultimately it's up to you. If you're first getting started, I wouldn't worry about spending a ton of money on stuff like that, but more so if you are taking a seriously, any money you make, I will then try to reinvest it back into making your overall production and your overall video editing that much higher. So the editing software that we're using, it's Final Cut Pro. You can get a free trial, I believe for a 180 days. I know some people talk about using iMovie when you're first getting started, there's going to be personal preference. But in all honesty, if I were you, There's a lot of limitations and iMovie that you just can't do where you can use it in Final Cut Pro. And other cool thing about Final Cut Pro is it's extremely powerful and I really don't think you're going to be able to max out in terms of what you can get completed. I think I heard somewhere that certain like really high-quality films, like some Sundance type of films. They were edited in Final Cut Pro. So another technical uses something called the Ken Burns effect. So if you take a look at the video footage right now, notice how it's slowly zooming out. And it's sort of backing away from me talking. And that's another really subtle but good way to, again, keep the human mind engaged while you're talking. Because again, imagine how boring it would be if I'm filming myself talking directly to the camera. No cuts, no edits for one to two minutes straight. It'd be pretty hard to keep somebody's attention. You use the Ken Burns effect is you highlight the clip. Go to crop, and then on the right-hand side there's Ken Burns. And then notice it gives me two boxes, the green box for start. So where the frame is going to start and then Redbox, or where it's going to go to. Then you could also click this button here at the top left, and that'll actually reverse it. And then you can also resize the boxes as well to whatever you like. But that's another subtle way of keeping your student engage. Another thing that's helpful to keep your students engaged is the use of music or sound effects. These rectangles underneath the video footage is the music track that I've used. And a couple of things I'll point out here. The first thing to be mindful of is the volume of the music. This is going to be extremely important. I see a ton of people make the mistake and have the music track be too loud, where it's overpowering and you can't hear what the person is actually saying or it's distracting. You wanna find that sweet spot between where somebody can hear the background music in his complimentary to what you're talking about. It helps, had some additional personality, kind of an overall vibe to what you're explaining. But at the same time, it's not overpowering. And so that's something you're gonna have to play around with, get used to. I would also recommend listening to the audio through both the speakers on your computer, but then also put in some headphones because the music might sound a little bit different based on those. And once it means watching your course, you don't know if there listening through speakers on their computer or their phone or if they have headphones in. So that's another thing to be cognizant of. Another thing that the music that can be really helpful is having it gradually go out and go in. Or for those music people have be a crescendo or decrescendo. This is another small technique that can make the music fade a lot better. The last concept I'll talk to you about here is pulling in the video frame or basically zooming in and zooming out. So if we take a look at here from this frame, this frame, notice how it zoomed out. A lot of times I'll use the zoom in effect whenever I'm talking about something personal, right? So if I'm sharing some type of personal details about myself for my story, that's a really effective way to make the viewer feel a lot more connected to you. It's comparable to as if you were in person with somebody and you kind of step in a little bit closer to them to tell them a secret or tell some intimate information about yourself. The use of pulling it closer n is a really great way. This can also be really effective when you want to emphasize a point. So if you're going on talking about some topic and then you get to something you really want to stress to your students by breaking up the video footage and zooming in and we're a lot closer. Again, that's another great way to get their attention and emphasize the point that you're trying to get across. So that's an overview of the editing process. Obviously, this isn't an aide, is a tutorial on how to edit videos. You know, there's plenty of other great courses out there for that. But I at least wanted to give you some of the main principles and give you an insight into my thought process when editing a lot of these courses. 9. Industry Terms: The next concept for us to keep in mind when making video courses. Inevitably, when you are teaching some type of a skill or ability, there's going to be industry specific terms that you're going to use. So again, going back to our example, if I was teaching a course on finances for the economy and I use the term quantitative easing. It's going to be best to take a moment to then explain what quantitative easing is. Or throughout the video editing process, you could then add some pay-per-click graphic like this, which will then pop up and give student a better explanation of what that term means. That's another thing to keep in mind when making these video lessons. Once you start to get into industry specific or terms that somebody might not recognize, it's usually best to err on the side of caution. And again, display some type of graphic or a really brief explanation, letting them know what it is that you're talking about. Because one of the worst things you can do is go to fast, start throwing it on the terms that people, they don't understand what you're talking about. That's a great way to get them confused, frustrated, and disengaged. 10. Thumbnails: Now that we have our video course filmed and edited, the next part of this process is marketing. Marketing in and of itself is such a big topic. But I'm gonna refer to within this context is marketing here on skill share and just let you know my thoughts and approaches after we finish our course, there's a couple big marketing components that we need to understand. One is going to be something called our thumbnail. All the thumbnail is it's just a picture on top of a video. Whatever you can do to make that picture as enticing as possible, to encourage people to check out our course and watch it. Because again, you could spend all this time and energy making the best course in the world. But if nobody clicks on it, you know, he's interested in, they're not going to see all the great information that you may. Whenever I make my thumbnails, there's a couple of key ideas I always implement. One of them is making sure I always had a human face. And the reason for this is psychologically, humans tend to connect with something better when they see another human face. That's why if you're at the grocery store and you're waiting to check out and you see all those tabloids, are those entertainment magazines sitting there and the rack. All of those are gonna be plastered with people's faces. Because again, they understand from a marketing perspective, you're a lot more likely to connect with whatever the magazine says because it has a human face. Where's it'd be a lot more boring and you won't be as interested to look at it if it was just text. So in the same fashion, if you're able to use a human face or in my case, my face, my course, you're gonna be a lot more likely to get somebody to actually click on your course and see what it is that you're offering. Another really important concept is to make sure you're sizing the thumbnail appropriately. A lot of people when they're making their thumbnail and to make the thumbnail on their desktop computer. Or they have a really big screen and they can see a lot of that detail. Make sure it looks really good. A thumbnail might look good on your desktop computer, or when you get to mobile, it might look really small or distorted or not really clear. And so it's important to understand that nowadays a lot of people are on their phone and making sure when you are designing your thumbnail, making sure that it's designed to be clear on both your mobile phone but also the desktop. But the last tip I'll leave you here with is go ahead and just take a look at some of the top YouTube creators out there. At the top four reasons, right? They know how to make engaging videos. They understand the marketing behind everything. And so go ahead and just study some of the thumbnails of the top creators out there. And you'll be able to get a lot of good information that way too. 11. Stay on track : Another key idea for us to keep in mind when we are teaching a course is to make sure that we're staying on track with teaching that relevant information and not getting sidetracked too much or not going down rabbit holes too much. When you start to go off on different tangents or go down different rabbit holes, that can be really confusing for the student. There may be times when it is relevant to go off topic a little bit. If it's relevant to what you're talking about in general, try to have a good outline and structure of the information you're trying to teach. And then if you do go off course, just be cognizant of that and then be sure to steer it back on course to the relevant information. 12. Provide Resources: Another thing we're gonna wanna do is provide resources for our students, so that way we can help set them up for success. Our goal as a teacher should be to help get our students results. So for teaching a course on say, photography and how to use different photography types of techniques and all that is, there are certain softwares that we use that makes it really easy for us to do that. You should provide those resources to our students. If there's a certain website or forum that we go to where we talked to other really knowledgeable photographers. We should provide that. We should be doing whatever we can as teachers to best set up our students for success. 13. Feedback : Once we put our course out to the world and we start to get students, one really important thing that we're going to have to keep in mind, we gotta be open to feedback, both positive and negative. And when you first get started with this, especially if you don't have too much experience of making courses for the Internet or kind of really putting yourself out there on the internet in general, it can feel a little uncomfortable when you're first getting started. If you get negative reviews, the human mind tends to focus on negative feedback versus positive feedback. So you can get a 100 students and 99 of them can give you positive rating reviews. If you get one negative review, the human mind tends to focus on the negative one versus the 99 positive ones. That is one thing you will have to deal with if you do want to start making video courses and putting yourself out there on the internet. The unfortunate truth is we're not gonna be able to make everybody happy. So as teachers, it is going to be important for us to be able to take criticism and be able to walk that fine line between not taking it personally, but at the same time, if it is legitimate. Criticism and feedback, being able to incorporate that into their next course, who make, so we can make the next course just a little bit better and a little bit better. And that's how you're going to improve, is by being able to take open, honest feedback and improve upon that. 14. Update the course: Another thing we'll wanna do is make sure that we're updating our course based on new information. This is going to depend on the type of course that you're talking about. If you're talking about really time-sensitive stuff. So for example, if I was teaching a stock trading course where I teach people how to day trade in a lot of the information I have in the course is based on the economic situation of 2020. A lot of what I talk about in my strategy might not be up to date. In the year 2021, you're teaching something that's really time-sensitive. In times of change, it is going to be important to make sure you go back through your course and update things. So that way your information is as current and up-to-date for your students as possible. 15. Final thoughts final: For the class project, what I want you to do is to complete the attached worksheet and spent some time thinking through those questions. What type of skill or knowledge could you teach to others? Think through the different approach of whether you're gonna film yourself on camera or use a screen record. Once you're complete with all those questions and you fill out the worksheet, Be sure to upload that to the course project so that way the and other students can see your answers yet any insights when going through the worksheet? Please don't hesitate to leave that in the discussion section below. So again, That way we can all kinda help each other learn throughout this process. But with that being said, I hope you got some great information out of that course. I wish you the best of luck and take care.