How to Make a Podcast | Caroline Leland | Skillshare
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9 Lessons (37m)
    • 1. Introduction: Why Make a Podcast?

      3:07
    • 2. Lesson One: The Idea

      6:49
    • 3. Lesson Two: The Equipment

      3:45
    • 4. Lesson Three: Sound Design

      5:53
    • 5. Lesson Four: The First Episode

      4:17
    • 6. Lesson Five: RSS

      3:30
    • 7. Lesson Six: Podcast Platforms

      3:28
    • 8. Lesson Seven: Marketing

      3:56
    • 9. Conclusion: Looking Back and Looking Forward

      2:36

About This Class

Why is everyone talking about podcasts these days? Are you wondering if you should jump on the podcast wagon? What does it take to make your own podcast, anyway?

This class will cover the basic steps in designing and producing a podcast for brand-building or marketing purposes. If you are looking for new ways for people to learn about your work, new ways to get your messages out to your audience, or new ways to forge connections with key constituents—a podcast could be the perfect venue. No previous knowledge is required.

Over the course of seven key lessons, you’ll learn how to hone

 your idea, choose your equipment and music, design your first episode, upload episodes online, get published on the major podcast platforms, and market your show.

For anyone who’s ever wanted to make a podcast but never knew how—this is the class for you.

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Transcripts

1. Introduction: Why Make a Podcast?: everybody. My name is Caroline Leland, and I am a content specialist based in Chapel Hill, North Carolina. This is my third skill share class, and today I'm excited to share with you how to make a podcast as imagined. I am a content specialist, and I currently work at the Morehead Cain Foundation at the University of North Carolina at Chapel Hill, and in this role I have successfully designed, pitched and produced the foundation's first ever podcast. That project was only fun and rewarding on a personal level, but it's also hugely important for my employers brand. So if you're not familiar, the Morehead Cain Foundation is basically a nonprofit that sponsors and runs a scholarship program at UNC. It's an undergraduate scholarship program, And so, in the podcast that I've produced there, I interview alumni up the program about their lives and work, which has multiple benefits for a lot of people involved. So first it helps those eliminate who are interviewed. It helps them feel more connected to the program and appreciated by the program, and secondly, it helps other alumni learn about their fellow more had Keynes by listening to the podcast , learning from those people that they here were interviewed on the podcast. And then, thirdly, it helps our general public or the general public learn about the Morehead Cain Foundation what we stand for in general. So it's good for our direct, immediate audience as well as the audience beyond the people who would normally communicate with. And this kind of multi faceted benefit is something that you can replicate with your own organization by launching your own podcast. Podcasts are just a great way to build brand awareness too deep in brand loyalty and to strengthen relationships with all kinds of constituents. There's an easy four months you can follow, or you can take lots of room for creativity. Just so you know, these days, more people listen to podcasts, then use Twitter. It's a marketing opportunity you don't want to miss. In the following lessons, I will cover every step of producing a podcast. This class is meant to be very practical and hands on, so it's probably worthwhile taking notes throughout. And remember, you can always refer back to each lesson after you have listened all the way through and my first lesson. All describe how to come up with the basic idea for your podcast. I'll give you some tips and structure for that in lesson to. I'll explain what kind of equipment you need and where you can find it. What to splurge on, what to save on that kind of thing. In less than three, I'll go over the importance of theme music and how you can find that less than four jumps into the practical steps of what you need to do to launch your very first episode. Then, in less than five, I'll explain how to publish online through something magical called the RSS feed. In less than six, I'll walk you through how to get onto the major podcast platforms like the apple podcast app on your phone. Finally, in less than seven, I'll give you some marketing tips. How to make sure people listen to this project that you've worked so hard to put together in the recap all briefly review all the lessons and then explain the cost project. After that, the only limit is your own creativity. Let's get started 2. Lesson One: The Idea: Welcome to Lesson one. The idea so clearly, the first thing you need if you're gonna make a podcast, is an idea for what your podcast is going to be about. When it will sound like what it'll look like. How would you describe it to a stranger? Some things I think about our structure, theme name, the cover art and your timeline. I'll go through each of these in this lesson, and then I'll give you some real world examples before I get to those. Though I do want to say that a very fundamental consideration for your podcast is that the idea needs to be something that is well suited to audio. If you have a few ideas in mind, you can choose based on what will actually sound the best. So think about special effects or the flow event, or just how it will strike the listener in audio form instead of in written form. Okay, so now let's talk about structure. The most basic podcast structure is just for one person to simply talk about their ideas and record a monologue that could be a good way to convey information, especially for people in your audience who just you want to convey something to the thing could have just read to themselves. But maybe your audience isn't like reading. Or if you don't have time for video production of the skills for video production or if your audience doesn't have time for watch a video, that could be a way for you to convey that information. But the same time someone just talking and recording themselves talking by themselves can be boring. Step up from that would be two people talking that is, the classic radio show radio talk show format and then similar to that. You could have one host who interviews guests on each episode. That's probably the most common podcast format. That's what I'm going to focus on in my examples. In addition to a consistent structure, your podcast should also have a cohesive theme. Is very important, needs to be something that is connected to your brand. It doesn't have to be a super obvious or blatant or direct connection, but it doesn't need to be something that moves your brand forward in the world, something that makes people feel more connected to your brand or helps them understand it better. And Ideally, the theme would be something that could be conveyed by a short, catchy podcast name. And when it comes to the name, brevity is probably the most important factor. Something that's treatable. Hashtag bubble something people will remember. The stickiness or memorability of the name is more important than it being clever. It's better to be direct than to be obscure. After you've figured out your structure, your theme and your name, the next step is to design your cover art. So again, simple is good. If you don't have Photoshopped skills or a budget to hire someone to design something for you, you could have something as simple as the podcast name. Just the text on a on a blank background. But you should still keep in mind factors like the font, the colors and the layout. Those things all convey different feelings and to figure out what kind of feeling or vibe you're going for and try to make sure your design elements reflect that. Finally, the timeline. You need to plan out how often you want to produce episodes and how many episodes you want to produce so you could do one week. The episode you could do two times a week. You could do every other week. But really, the most important thing is consistency is that your listeners know what to expect and win and can get excited and look forward to that day that it's gonna come out. And also your ability to stick to a timeline is it really comes down to your capacity. So do you have enough time to complete in them in the allotted schedule that you've committed yourself to and how much lead time do you need to contact people you want to interview? Things like that will will influence your decision of exactly have a schedule out the timeline. If you're sitting here at this point and still wondering, how do I even come up with an original idea? It's hard to give advice to someone without knowing their exact situation, but some pointers can include to focus on what you're knowledgeable about. If you're the one produced on the podcast, think about what your company organization has expertise in and how you could share it and think about experts that you might have connections with not even expert, but just interesting people in your network. You might deal between by on, and that might help you come up with the theme which can lead to the idea and so forth. Now I'm gonna go through some examples of big companies that have recently launched podcast to help with their brand building and marketing needs. Sephora, the makeup company, has recently connected with a company called Girl Boss to launch a podcast called Hashtag Lips Stories. So this is a way that Sephora is promoting their lipsticks by connecting each color with a story, a personal story and in those stories, thes will. These women are sharing their sharing their personal stories of entrepreneurship and connecting it back to this lipstick by Sephora. Zip recruiter has come up with a podcast called Rise and Grind, where the host Damon John interviews entrepreneurs, musicians and athletes. This is an interesting way for Zip Recruiter, which is a recruitment company to catch with their audiences and get their name out there. Because if someone is a successful athlete, musician or entrepreneur, then that's the kind of person that your company might want to recruit. So is the recuperation that they know how to make those connections, and they know what makes someone successful. Tender has a new podcast called D Tr. Each episode dives deep into the weird, wonderful and hilarious aspects of dating in an Internet obsessed world. Really clever way for Tender, which is a dating app company to show they're in touch with what people want and need in their dating lives in a modern dating world. Any time you can be funny, that's a definite plus. Spotify has a new podcast called Unpacked, and this is in partnership with any conference caught south by Southwest. And so each episode helps the listener get to know the artists, filmmakers, musicians and chefs who make these south by Southwest gatherings come alive. All of these are major companies with major audiences, and they have all found it fit and appropriate to launch podcasts to help them connect with their audiences better and reach new audiences. And this is this is a tool on a method that any kind of organization from just a one person freelance operation to a small business team to a large corporation, anyone can benefit from having a podcast. It provides you a new platform through which to reach your target audiences all you needed to get started is an idea and, of course, some technical tools. So in the next lesson, I'll talk about the equipment you need. 3. Lesson Two: The Equipment: Lesson two. Now it's time to talk about equipment, so this is a pretty thorny question because there just lots of directions you could go When it comes to equipment. Your budget could be anywhere from a few $100 to several $1000 depending on how much you can afford to spend and what kind of quality you're looking for. When it comes to making those decisions based on your own personal needs, I recommend Transoms good, Better Best guide that will help you out with deciding what's worth splurging on and what's worth saving on. But your basic equipment it will be a microphone, a recorder. Or you could maybe use your laptop, depending on what kind of software you have. And some pro headphones doesn't really important because you're gonna want to be able to hear subtleties in this sound before you publish. In general, I would say you could go reasonable on the recorder or the recording software on your laptop, but definitely don't skimp on the external microphones you use. Those are your most important pieces of equipment for a really high quality audio, depending on what you plan to do with the podcast, your microphone needs will be different. There's all there's a lot of variety when it comes to microphones, but you can pretty easily find online. What kind of microphone works best in what kind of situation there's to give you a couple of examples. When you're in a quiet room interviewing someone else and and other house maybe at their office, you could use a shotgun microphone. If you want to cut someone's and voice in a noisy atmosphere, you're gonna want omnidirectional microphone. And if you want to capture ambience in a setting, capturing the background noise basically on purpose for scene setting sound, then you're gonna want just a built in general microphone on your quarter would work fine. And then in your studio when you're recording, you're gonna want a fairly one directional microphone by omni Directional. Works there as well to you now must jump into the basic list of equipment that I have prepared for you. So as I mentioned, you need the microphone. You need a pop filter, which is something fuzzy or soft that you put in front of around the microphone to make sure that the that the peas and you're talking don't sound harsh to the listener. You need nice headphones. You need a computer with audio editing rd a recording software or recorder. If you do have a recorder, you will need batteries and memory card. Rather your recording interviews or just recording yourself. You're going toe. Want a sound screen to help soften the sound and prevent echoes? And you might go to the lengths off creating a makeshift studio with padding on the walls or recording under a blanket, which actually makes some things some really good. But that would have to be. Of course, if you're recording just by yourself now, I'm going to give you some examples of equipment that I have used. So this is the Audio Technica, an Omni directional instrument condenser microphone, which means that it's not just one direction that if I talked to the microphone from the side, it will still capture my voice decently. Well, that one comes with a pop filter to help with the P Pops. As I mentioned, I use Sony headphones. These were about $80 they work incredibly well, so this is probably the most affordable professional level headwinds you'll find. I used the zoom H five recorder. This one has allows me to do up to four tracks, and that works well for the kind of interviews that I'm doing. But you'll have to just do the research and find out if you need a recorder and if so, what kind? And then finally, I have this microphone isolation shield. It creates a mini sound booth effects. When I'm interviewing people at their offices that helps with echoes and sound interference . Those are the basics. You're gonna end up spending some money, but keep in mind that typically the more you spend, the better your audio quality will be. 4. Lesson Three: Sound Design: welcome to less than three all about sound design, and some of you might. I don't even know what that phrase means. Sound design. But it's exactly what it sounds like. It is designing the sound of your podcast. So this is stuff besides the vocal tracks. It's things like your theme music and your B roll, which is basically another word for background sounds or sounds to give context. You might have some special effects, so here is a list of things I'm going to go over in this lesson. I'm going to explain theme music why it matters and where you can find it. I'm going to explain special effects B roll and then give you some examples, so the music is really important. It's probably more boring than most people realize. It really sets the tone of your podcast. You wanted to be something that reflects the vibe, the feeling of your podcast. You want it to be something that is ideally the same. It goes at the beginning and end of every podcast, and it helps cue the listener into what they're about to hear. It reminds them, own about to hear the X Y Z podcast because that's the X Y Z music and then accused the listener to realize that you're about to wrap up at the end. And so when you're thinking about what kind of music to choose first think about what kind of feeling you want the listener to have. When they listen to your podcast and then try to find music. It matches that later on Austria all show you a few examples of that. Another element of sound, designed as I mentioned, is special effects. This is something where, if you say in your podcast I slammed the door, you might want a slamming door sound or so forth. The phone rang. You might want a phone ringing. Those things can come a process cheesy sometimes their funds and time of the Eid texture and depth to what you're describing. But just be careful that you don't overuse that kind of thing. Another element of sand design is B roll, which means sounds that give context. So if you're going to narrate an interview, you did with someone and you want the listener to feel like they're they're there in the room. What you might do is record the sounds of your driving to the interview of you getting out of your car, setting the car door, walking in, ringing the doorbell, that kind of thing. And that helps the listener feel like they are actually there. Be role is not necessary in every podcast, But it could be it could be really fun. It can add a lot if you have the time and capacity for it. All right. Now, for some examples, I'm gonna do a little screen share where I go on to pond five dot com, which is an archive of which is a platform for free music. And I'm going to show you a few examples off different kinds of theme music that you could use in what type of feelings they can pay. All right, so here I am on the website pund five dot com. It's with its Pio Indian, the numeral five dot com. This is a place where you can buy music, but you can also find some for free. But just to show you how it works, I'm gonna click over here on music and then I can search, but down below Here are some examples of different types of mood I might find in music. So let's say my podcast is something about self motivation. Maybe it's about getting fit, um, or starting a new type of lifestyle. So I'm going to try uplifting tracks. And so here's some examples I'm gonna try. This one's called Live Life to the fullest. It costs $99. So that sounds uplifting. And that deep voice you heard right before I hit Pause. That was just a voice about to say, Pond five, which prevents me from stealing the music. That won't happen once you buy the track and then I want to try something else. Let's say my podcast is something that's a little bit not so upbeat. Maybe it's something more serious. It's about meditation, so let's try calm. Here's a happy and calm acoustic background. I would say that's less unique and made. That may not distinguish my podcast is something on its own, but that could be something that would be worth buying if I needed background music. But you can just click around, try out different sounds. This one looks interesting. That's definitely peaceful. Some piano music there, So those are just a couple of examples. You can click around and find all kinds of music that fits all kinds of vibes here, some more words that might help you in your search. And so just think about what kind of mood or feeling you want to convey. And then what kind of music might do that for you? So that's just one example. There are other platforms you confined music on. Ah, but this is a quick preview of Pond five. Quick recap. You've got your theme music. You've got potential special sound effects. You've got B roll, and from there it's up to you of how you use each of these things. I would say theme music is essential. The rest are bonus. Don't worry too much about some sound effects and B roll. If you don't feel like you can handle that. If you don't like, it fits into your podcast but definitely spent some time coming up with the perfect theme music. If you can't afford to buy theme music, and if you don't have, if you don't like the free music that you find online, you could actually commission Ah friend to make music for you. If you have a connection with someone used musically talented doesn't have to be something professionally produced, a long as it sounds professional. So that's something you can have a lot of fun with. 5. Lesson Four: The First Episode: welcome to lessen for Episode one. It is time to record your first episode. You have your idea. You have your equipment, you've got all of the pieces that you need. Now it's time to put them together and turn this idea into reality. So in this lesson, I'm going to go over the basics of recording and editing your first episode. Your first episode is super important, and that's because first impressions really matter. You want your first episode to be something that will really impress your listener, something that will make them want to listen to more. It doesn't necessarily have to be an episode just like what? In the same form as you're following episodes. It could just be a simple as you talking about what people can expect from your podcast. But regardless of what it is, it needs to make your listeners want more needs to incentivize them, to subscribe, to become devoted followers and to be excited about what's coming next. That said, it does not need to be longer complex. In fact, brevity is almost always best. You wanted to be something that people can fit into, say, their commute to work longer podcasts often do well, but they typically are made by people with a lot of experience, a lot of background and audio producing because it takes a lot of skill to keep people engaged for a long time. So when you're just getting started, it's best to keep your episodes short. I would recommend between 15 and 30 minutes or even 10 minutes honestly, especially when it comes to your first episode. The most important thing to keep in mind is that it used to be something that makes your listeners want more. After you've recorded the core of your episode, it's time to drop in the theme music. You're gonna want music at the beginning and at the end to introduce and close out the episode, and you want it to be louder when it's playing by itself and softer when it goes underneath someone's voice. You're gonna want a few seconds of music at the beginning by itself at a normal volume, and then you'll have it fade to be lower, a lower volume when your voice or whoever is hosting when the host voice comes in and you never wanna cut music off off abruptly always faded out with at least 3 to 5 seconds of fade. Another consideration is post production editing. That might sound intimidating if you have no audio editing experience, but basically it just means listening back to the track and cutting out things that you think will be distracting to the listener. So if someone costs or sneezes, if someone stutters or says I'm a lot, those are the kinds of things that you can cut out and just make sure that you're not leaving any gaps in the audio because that will, that will sound like holes in the track when people are listening back to it. But this is really up to you. Some some podcast producers prefer to leave things sounding as natural as possible. I personally like things to sound smooth, so I'll go back and cut out bums and stutters in the conversation that I have with other people. If someone repeats themselves or takes a long time to get to what they're really trying to saying, that's another opportunity of a place where you could cut. So really, it's just up to you in terms of what you think will make your podcast sound best. Just be careful that you're that you're doing it with precision. You don't want people be able to hear that you've cut things out. You can also soften the sound of breaths in the recording. So sometimes if someone's too close to the microphone off their microphone is just super sensitive. You can hear the sound of their breath whenever they take a breath in before they talk or between freezes. And if that sounds like a loud, it can also be distracting to the listeners. So sometimes I will go through in lower the volume on the breaths in the track. That's not again. It's not a requirement. But if it's makes your audio sound better, um, it is probably worth doing. Just don't drop the audio all the way down because it again it will sound like a gap in the recording. Just soften the noise. That's basically all you need to dio. This sculpture class is not a tutorial and how to do audio editing. That is a skill that you can teach yourself. You can find other tutorials online for it. This class is more about the big picture steps and how to produce a podcast, depending on your situation, it might be worth hiring an audio engineer if you want it to sound super super polished. It's not always necessary, depending on your gear and your skill level in collecting the audio. But really, the most important thing is to listen with your professional grade headphones that you can catch any subtleties that you might not hear through your computer speakers. And just to listen back very carefully and make sure that everything sounds smooth in the next couple of lessons will go over how to get this perfect first track published online. 6. Lesson Five: RSS: welcome to lessen five the R s s feed. The way you published a podcast online is by setting up an RSS feed. What is an RSS feed? I'm here to explain R S s stands for really simple syndication. It's basically a text file that lives online and hold information that could be updated. That information is then plugged into what is called a feed reader or or an interface that quickly and automatically converts the RSS text files into a stream of the latest updates. People often use RSS feeds to get updates from a collection of their favorite websites so they don't have to check each website for updates whenever they want to know what's new. Instead, that can build an RSS feed that tells them what's new from the designated websites all in one place. When it comes to podcast, you will upload your audiophile into your RSS feed and then the more common podcast platforms will pull your episode, they'll pull that that file that data onto their platforms automatically. So you put your file in one place and then you're platforms will pull it and publish it in many places simultaneously. An RSS feed is mandatory for hosting a podcast for publishing a podcast. Really So fun Fact podcast is actually a label for a particular kind of distribution. It's not the type of audio or the style of show, but if you say radio show or TV or magazine those air types of formats for distribution. And so podcast is technically defined as downloadable multimedia that structured as episodes and syndicated through our S s and the word syndicate. If you don't already know beans just to publish in multiple places simultaneously. Okay, so how do you create an RSS feed? It sounds highly technical. It might be intimidating, but it's really not that hard. You can create or RSS feed from scratch by writing the code by hand, but I recommend using any content management platform like WordPress or Lipson. If you already have a WORDPRESS account, all you have to do is add slash feed to the end of your domain and you'll get your default site wide RSS feed. You might need to set up one specifically for podcasts if you're running a blogger as well . Um, and that's something that I'm not going to go into detail about here But you can find detailed instructions about that online lips and is a content management system that you pay for. And then they provide central management tools, like analytics that are pulled together from each platform you're publishing on. It's specifically designed to host audio, so that could be a good option. If you're not already a WordPress user, I recommend doing online research about your options. If you are already a WordPress user, you should look into how you can take advantage of the features that that platform already offers you. Otherwise, Lipson is a decently priced option that provides, ah, lot a great experience for a lot of people. I personally have used it before and have I found it very user friendly. So it's another thing to keep in mind. But there are more. So just do a little bit of research online to find out what's the best platform for you. But but what you're doing is creating an RSS feed so you can submit that feed to the podcast platforms you want to be published on. I promise none of this is as complicated as that might seem at first. It's not the kind of thing that you need to fully understand in order to use kind of like the Internet. In the next lesson, I'll explain how you use that RSS feed to get published on the platforms you want people to find you on. 7. Lesson Six: Podcast Platforms: to get onto the major podcast platforms. All you have to do is submit your RSS feed and some basic information about your podcast to the platform that you want to be published on. The application process looks a little bit different for each platform, but it's basically the same steps as an example. I'll show you the steps for getting onto apple podcasts, which is the purple podcast app on an iPhone. It used to be lumped in with iTunes, but now it has its own special name. If your podcast is on Apple podcasts, it will also show up on iTunes. All right, so I am on help apple dot com on a page that specific to help with podcasts that are being uploaded Toe apple and under submit a podcast. There's this. The first recommended step is testing your podcasts, and you create the first episode like we talked about which, of course, includes recording it, writing any necessary descriptions, creating the artwork and posting the RSS feed online. And then you can test it through this series of steps that Apple has described here for you , where you go to iTunes file, subscribe to podcast into your RCIs feed, you are well, click OK for able to download and play the episode than your podcast was working, and you can submit it to apple podcasts. That's the easy way to make sure that your feud works, and then you'll need to validate your podcast before submitting. So the steps outlined here it that some of the terminology might be unfamiliar. But everything is outlined very clearly for you in terms of what you need to do so that you can do it manually on there's instructions for doing it through a what's called a pass through your URL. Ah, and then, finally you get to submit, so you do need an apple, i d. Those are free to set up. And so once you've validated, tested and validated your podcast, all you have to do is, um, after in the new pot is a new podcast page, and then you just click submit for the podcast that you've already validated and, um, and that's it. And then so it can take up to 3 to 14 business days for Apple to process. But you'll you'll get an email that your pockets under review and then you get another email when your submission review is complete. So there's a series of steps, but, um, it's all outlined for you. This is just one example this is Apple and other podcast platforms will outline the steps for you as well. She takes a little bit of Googling a little bit of reading a little bit of following instructions, but anyone could figure it out if it I have confidence that anyone watching this sculpture cost can figure it out. Um, so there you have it that one of the most exciting steps in your process of creating the podcast Other common podcast platforms include Spotify, stitcher, Google play tune in pocket casts and they all have very similar steps. Spotify is more selective than the others and so I actually haven't tried to get any of my work on to Spotify. But if you're a legit, But if you're making the podcast that you say you are, then you're probably get approved for most. If not all of these platforms, they all have instructions online for how to submit your podcast. Doing all these steps multiple times might seem tedious, but keep in mind that the more platforms you're on, the more people you'll reach with your great content. And speaking of reaching more people, let's move on to Lesson seven marketing. 8. Lesson Seven: Marketing: we're finally at Lesson seven marketing her A. You were published, but people still need to know about you. Very few people will just rain only stumble across your great new podcast. You have to market it. The best way to do this is to sit down and create a marketing plan. Think about all the different ways you could spread the word, whether it's through email campaigns, social media campaigns and encouraging simple word of mouth through your family and friends . Maybe you have social media influencers in your network that you could ask to help you promote Erica men. Trying is my native for methods as you can come up with. Another idea is to mention or link your podcast in your email signature and on all of your personal and your professional social media accounts. Basically, everywhere you go online, you should be promoting your work when it comes to email campaigns. It could be a simple as an announcement to people you know personally. Or it could be a very carefully designed add that you bust out to a list serve. Social media promotion can get really creative, but strong visuals on the most important thing there if you have photos of guests that you've interviewed that's really helpful or anything relevant to what you discussed in the podcast topic. But you can also just share your artwork if that's something that you feel like is compelling as well. Keep in mind that it's totally kosher to ask your podcast guests to help promote the episodes that they are featured on. They should be glad to do so, since it will help build their personal brand as well. The Internet couldn't provide you with all kinds of ideas. Do a little bit of Googling ask friends. You know where experts in marketing make sure you're doing as much as you can to help as many people as possible Learn about this great new podcast that you've just launched. Oh, no. I'll go through a screen here where I show you some of the ways that I've marketed. The podcast I created through my current position as a contest specialist at the Morehead came foundation. All right, I am here on the Morehead Cain instagram account, and I wanna let you know that before I posted a podcast announcement, I shared this promotional video to get people intrigued, interested and excited. So here's the 12th video. So there you have it. It's video, a stop motion video I made of the boxes being unpacked without the equipment in them that we ordered to produce the podcast. And the caption here is We've got some new equipment in the office and we've made something amazing with it. Stay tuned for a special announcement tomorrow. This so far has 700 views, which I, which in our audience is quite a lot. And then the next day we posted this, which is our cover art, and the caption is introducing the Morehead Cain podcast. And then there's a couple two sentences describing what the podcasts entails and the instructions for how to find it with a few relevant hashtags. So the foundation that I work for the Morehead Cain is based at UNC, so hashtag bu, etc. In Trouble Hill and, um, hash, a new podcast. We can help people find this and this God for for a promotional post on an account that is typically photos of people. This did really well compared to other posts. It was about the same number of likes as we normally get which men that people really, really liked it. Because often, ah, promotional post will get fewer likes and something that people are typically more used to seeing. So just those are a couple of sessions on Instagram and I followed some very similar strategies on Twitter and Facebook as well. So that's how I've done it. You can do it, however you best see fit. Ah, but make sure that you don't forget this really important step of marketing. You want people to find out about the great work that you've done. So do as many things you can think of to help spread the word. Coming up is a recap of what I've covered in this class and a description of the class project. Stay tuned. 9. Conclusion: Looking Back and Looking Forward: That's it. I've given you all the building blocks for creating your own podcast. From here, the only limits are that of your own determination and creativity. A quick review. First, clarify your idea. This includes theme, the name, the structure, the cover art and the timeline next by your equipment. Don't skimp on the microphones. After that. Decide in your music. What kind of feeling or tone do you want your music? Teoh Convey. Then record your first episode, published online through an RSS feed and then set about your feed to whichever platforms you want to be published on. Develop and execute a marketing plan and then watch your audience grow. Yes, it's a lot of work, but it's highly creative work. And remember that podcasts are highly effective tool for marketing and brand building to help you get started. I've designed a class project that takes you through some of the initial brainstorming. An idea Clarification Steps attached is a worksheet that you can use to outline your first podcast season. You'll draw down your initial thoughts on the general scope of the podcast, the type of music you want, any ideas you might have for cover art. The rough plan for each episode list of platforms may wanna publish on and ways you plan to market your show. I've included helpful hints and leading questions to guide you with each of these points. After you filled out the worksheet read back over your ideas. Do you already have a name in mind for your podcast? If not, are there any phrases that you see in your notes that jump out to you? Try writing a one paragraph basic description for your show. Do you have a tagline? Read back over that description for name inspiration. If you don't already have one by now, you can use all these materials for effectively marketing your show on all the major podcast platforms and for marketing among your own network. Of course, to what you're gonna pose in the class Forum is your podcast name. If you have one tide line, if you have one and a one paragraph description for a few back from classmates, just post whenever you have ready and you can get more ideas and feedback from the people who are in the class with you and please everyone stick to constructive feedback only. I can't wait to see what you come up with. Oh, and one more thing. If you've gotten something out of this class, you might also learn something from my other sculpture classes. I have one called How to Make a Personal Website and one called how to pitch an idea. These are both based on my years of experience as a full time freelance writer, but there are applicable to many different disciplines and industries. You can find those by clicking on my skull share profile. I really hope you've enjoyed this class and I hope you check those out to you. Feel free to reach out any time. And if you like to the class, please leave a review and share with your friends. Thanks for following along.