How to Make a Pitch for Films, Tv Shows, and Documentaries | Julia Ward | Skillshare

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How to Make a Pitch for Films, Tv Shows, and Documentaries

teacher avatar Julia Ward, Producer I Writer I Director

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

18 Lessons (51m)
    • 1. Introduction

    • 2. What is a pitch

    • 3. The idea

    • 4. What is a pitch deck

    • 5. What's the pitch structure

    • 6. Types of Pitches

    • 7. Logline

    • 8. Characters or Subjects

    • 9. Conflicts

    • 10. Setting

    • 11. Visual Aids

    • 12. Movies Related

    • 13. Genre

    • 14. Target Audience

    • 15. Length

    • 16. Connection

    • 17. Practice

    • 18. Outro

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About This Class

Welcome to the How to Make a Pitch 2.0! That's right, 2.0!

Just over 2 years ago, I made the pitch course and recently I have decided it needed to be re-done. Here it is, the new pitch course (old reviews are from the old course). 

Today I am going to teach you how to make a pitch for a movie, tv show, documentary, etc! The pitch is one of the most important milestones for your project because this where people invest in you, help you further your project, and take it to the next level.

What topics will be covered?

  • What is a pitch?
  • The factors of a pitch
  • The type of pitches
  • Explaining the factors
  • Learning how to practice

Who is this class great for?

  • Writers
  • Directors
  • Producers
  • Film Students
  • People trying to sell their film idea

What's my main goal for you? To be able to present and pitch your movie, tv show or documentary idea to anyone and anywhere. Always being prepared and organized. It's time to get your idea sold!

If you have any questions or need my consultation and directing services, reach out on my website located in  my profile. 

Enjoy the course!


Meet Your Teacher

Teacher Profile Image

Julia Ward

Producer I Writer I Director



Welcome my fellow filmmakers, directors, producers, and writers! My goal is to help YOU on your filmmaking journey. Let's get started!



 Hi, My name is Julia and I'm a director, writer, and producer in my mid-20s. I have been passionate about filmmaking since I was 12 . In high school, I have directed a few plays, made films, and become an international thespian, and taught filmmaking seminars. While getting my degree in media production and journalism, I had a few filmmaking internships, one was teaching how to make a documentary to high school students, and another was at the Cannes Film Festival. Since graduating college, I had a student film at the Cannes Film Festival at 21, and at 22 I had my first award-winning documentary. Sin... See full profile

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1. Introduction : Hello My fellow filmmakers. Film directors, film producers, film writers, documentary filmmaker writers, directors, producers, actors, film students, whoever you are, welcome Today's Skillshare course. This is my how to make a pitch to point. Okay, so this course I filmed two years ago, very old course. And I decided with all the new knowledge I have and the way more experience I have in the industry, I decided it is time to film a new addition to it. So I'm getting scrapping the old one. So all the reviews are from the old one and now this is the complete new one. Completely new. So this is what you're going to be learning. And today's course, you're going to learn what is the pitch, the contents needed within the pitch. Going over the key factors, the types of pitches, and learning how to practice. Now. Now who is this course even good for? Like, who would really benefit from this course? And I would say writers, directors, producers, filmmakers, and some students, even people who are not film students for their passion about film. And they have this really great narrative idea, a document or idea, et cetera, and may want to make it into something big. They want to pitch the idea to accompany at pitch fest. Any of that, this course will get you ready to go. So then my goal is by the end of the course, you will be ready to have your own personal pitch and ready to go to go out there into the world and pitch it. How exciting is that? And also to go on with this, this is a beginner's level course, sort of going through all the basics. And I'm going to break everything down for you so we can keep it very simple, easy, and fun. I hope so. Fun, I hope so. And also the best part is that the project is you guys are going to be making a 60 second pitch. So my friends, when we making a 60 second pitch, and he will record it. And on your phone, camera, wherever you would like to do phones in perfectly fine. And you're going to post in the community page and I will critique it. Usually I do this for different clients. You know, part of what I do is consulting. And people will send me their films and all critique them well, for free on Skillshare, if you complete the course and put your video up on the Community page, I'll do it completely free. I will watch it and critique it and give my full feedback on your idea and how you're pitching. And a little bit about me. I am award winning documentary filmmaker, film producer, film writer and director. And I have been, Oh my God, there's a bug. And I have been in the industry for a few years now. And also, I have done speaking events, I have done film seminars, and also I help clients around the world for the past three years and guiding them on their film journey through consulting, directing, and writing. So without further ado. And also, I do have my degree and media production on journalism. And I'm so happy to have you guys here today on this course. And I hope you guys enjoy how to make a pitch for TV shows, movies, and documentaries to 0. Let's get started. 2. What is a pitch: So starting off with the first class to behalf for this course, we're going to ask ourselves, what is a PECC? So we'll give you guys a second if you want to think about it and think about in your minds, when you would summon says do you make a PECC? What does that mean to you? It is a verbal presentation of an idea for a film or TV show or documentary. Sounds simple enough, right? But there's a lot of behind the scenes that you need to do in order to get a precise verbal pitch. And where is usually a pitch presented? Usually it's presented a pitch best or an immediate accompany. It could be even down the street. You can be in line getting coffee. You can be at a grocery store in elevator. You can be an actual meeting and you get scheduled to do a PECC, whichever they're all pitches, pitches is awesome definition. You're trying to sell something, gets them going attracted to something. Tell them this is what you need to succeed basically kind of way about it. And usually you're pitching to people such as executive producers, producers, directors, writers of why they should invest in new and also including that would be investors. So you're trying to convince people why you should, they should invest in your movie. Why is your movie idea better than the next guy? Why is it? And so I want you guys to take just a minute right now. And if you do have your idea, you do have basically everything you want in your pitch. And just the idea in general, your outline treat mental lot staff if you'd like to just take a moment right now in this video, I think to yourself, what makes my idea the best? What makes it different from other people? So really just take a moment and feel that y is nine amazing. Why does my idea changed the film industry? How does it make it better? How images in the genres I have chosen with the idea, How is this best for the genre? Has its something not done? How is it something that has a new twist to it? So religious vary all those things down, all the positives, all the benefit. I know I'm a very positive person, but I know we'll get to the other stuff later about discussing more of how we're going to really unlock that pitch and unlock that idea and really bring it together to make sure that your pitch is a lawless and any type of negativity or any kind of flaws in it, we're going to take those out. So after that, you figure out what are the benefits your movie and how movie, TV show, series, or documentary see. It's just a matter of attracting the audience verbally to your project and num 1 to attach onto the project and support it. Now, typically, typically a pitch should only be about 10 minutes, but there are different types of pitches, like there's one that 60 seconds and there's one that's ten minutes. Now the big thing, what a pitch concentrates on is the characters, the setup, the challenges faced in the story. Make sure there's a solid beginning, middle, and end. Like I said before, visual aids are optional but also great. We're going to move more of those later. Target audience. Your connection with it, show the world that your characters are in and the time period. And if it's a TV series, suggest how the series will layer on and what changes will happen by the end of season one will be a cliffhanger. Do a, you have an idea for a season 2 or do you just have an idea for Season 1? All those things to take in consideration. So after we know what a pitch is and who were pitching for, and what types if you will pitch for and how long about and just the overall view. Now I can go right into the next step where we're going to go into the idea. 3. The idea: So with the idea, with this chapter all about the eye. And with the idea, we need to make sure that our idea has a beginning, a middle, and an end. If you're missing one of those, we're missing all of them are just just having one if you just have the beginning of an idea. Yes, there have been times where people have just pitched a couple of scenes that they thought in their head and it worked. But this course is for us to really make sure we know what we're talking about. Everything. Because that's really what people want. People want to know the ending because they will ask, okay, So how does it end? They will ask, okay, what complex to go through in the middle where the struggles. So make sure you really know your story like Bach your hand. If you don't know the story, continue this course and I say to see everything in the course. But after this course, I suggest you go back and share idea and really make sure that you know exactly who your characters are, how they're going to be developed, the conflicts and the climax, the beginning, middle, and end, the whole synopsis and just understanding who are you in this story also, who is this? What is the setting, the time period? And just to get it all out there, the idea and that you have a great outline. If you'd like to learn more about how to make an outline, they only have outlines for documentaries, but it's basically very similar. I can put that video down below that I have for outlines for documentaries. If you mean outline for a movie, maybe I can make that sometime. But the big thing with that lives at you, or just illustrating all of the scenes that you would like to include in the movie. And usually it's bullet point format. And it's usually a sentence or to proceed. Sometimes we'll add more sentences, sentences depending on how big the scene is, but this basically like that. And you're just outlining the outline your whole entire story. Make sure also with having an outline, if you have a treatment, that would be fantastic. It just helps to organize everything. If you'd like to know more about how to write treatment and what it is. I have a YouTube video and also I have a Skillshare video just on treatments. And I think the Skillshare video series, if you're already on Skillshare, my eyes will stay on here. So check that out. I'll post that and the project page and all the treatment. I'll just say this step. The treatment is just organizing everything of your ideas. So your outline goes into the treatment. So usually it goes, Oh, you have your title, people who are on the project. Again, the title of the movie, the first part would be treatment and then you go down to titled Time woman, the genre or logline synopsis purpose, which is also the director statement, also includes themes in there and how you're connected to the piece. Synopses the outline which is Acts 1, 2, 3, unless you only have two Ochsner movie. Very possible. And then you would go down into target audience and budget you're looking at. And who are the characters and their complex. If it's a documentary, you would go into the subjects and interview questions. And again, like I said, target audience, budget and be a role locations be more for documentary and narrative. You instead put what is the setting of your piece and also treatment will help US make a pitch deck which we'll go into. Second, what is the pitch deck? With this story? You want to make sure that you can eat, live, and breathe this story and that you don't need a piece of paper in front of you to tell you how to pitch your story. You just naturally know how to tell it the best way which we'll go into the practice. Well, we're going to discuss that later on. But if you do feel like if we're in the story process, you can always talk to a friend, a trusted friend, or family member, and talk out the story of thumb to see if there's any kinks that need to be worked out in such. Let's go on to the next thing of what is a pitch deck and what's included in a pitch deck. 4. What is a pitch deck: All right, so now we're going to talk about what's included in a pitch deck. Now a pitch deck is a PowerPoint of and also it can be a PowerPoint. It can also be a document. Usually it's also called a series bible for example. So pitch deck series bible, all the sorts. It can be, gosh, I've seen them ten to 15 pages, ten to 15 slides even it could be up to even 60 slides. It all depends on you pitch ducks range for so much. It just means how much content can you fit in the pages? So if you need more pages because of how much content you have, then you're going to keep writing and keep adding more pages and that's okay. The big thing is to know that you have all the factors of a pitch deck. Pitch deck helps you get ready for your pitch. It is the outline for your pitch. Also, a pitch deck is something that you can send to the executives. And also you can set it up as a presentation that you would like to show them to give more visual and things like that. And a lot of companies do you like pitch decks. And again, it shows how organized you are and the more organized you are, the better your pitch will come out. I'm telling you technically in the pitch deck, as I said, you're going to be saying all that information in your 10 minute pitch or so. It's just that when you have it already now, it's easier if you'd like to send it off to companies. If they don't want a verbal pitch, Cindy have bolts, then you're all set. So they said things are going to include it and no exact order for these are just things to include. A cover page to look more organized, you're going to hire your synopsis, which is the summary of the whole idea. And usually each paragraph to me is a different act I'd like to do. And we have the characters, who they are, and how do they grow and develop throughout the story? Who is attached to the project me, actors, directors, producers, writers, et cetera. Then you're going to have visual aids and moodboards. How can you visually show your film? For example, of a scene, a location, part of a storyboard, movie poster, teeny poster, PowerPoint scenes, costume, ideas, et cetera. Then we have the logline, which is two sentences describing your summary that it's catching, will then have the background, which is what's the setting and the time period and main conflict. And also, I would like to just mention some quick factors and we'll go into those later. But here's just some quick things to also add into the pitch deck, which is your target audience. Movies relate to that movie or movies you can compare to a genre and your connection to the movie. Your connection to the movie? Yes. Like I said, I don't know if I mentioned it before, but it's really great. If you can say how you're inspired to make this film was their real-life experience you had that brought you into making this film. That's what they want to hear because that's going to make you stand out. So star that if you're taking notes, star, it. 5. What's the pitch structure: Okay, so now we're going to discuss the structure of the pitch. This is going to be at Chapter 3 part 2. So after you get the overview of the pitch deck, now going, going to just quickly, easy structure of basic structure. No, you don't have to do this exact format. But if you are a beginner and you feel like you need a format or something to look up to or to look at. This is the structure I suggest using. So first things first, if this is like a 10 minute pitch about are, so this is how it would look. So you're going to start off with a great hook. It could be a logline or about a character, genre or connection to this, or your connection to the story, or even the hook of the film. It just depends on what your idea is. What is this special part about your movie that makes it stand out from other movies. So that's why we have to do first really added in and think of it this way. When you have a hook for a movie, you have a hook for a pitch. You're trying to draw your audience sentence. It's very important. Now if you do not use your logline as a hook, use it next, people need to know a, b, and c Then ancient L. Okay, What is your movie about in two sentences we need to know. Then go into your characters, then go into the challenges, the beginning, middle, and end. If you are talking more about a fantasy or if your location is super important, It's great to bring that more in the beginning or toward this part where it's the challenges and give a visual aid. If location is important, then we have genre and movies related. So your genre, there are about 21 different genres. Crazy, right? And you want to say what a genre is. And this goes also for documentaries and TV shows. Specifier drama is a sitcom. A drama or melodrama is a what? Documentary style. And under that is it a sports documentary? Is observing documentary, is it an animal documentary? We have to know. And if there are movies to them that seemed to be related to the movie. Great to put in. And I'll talk more about that blow of what that means in the future courses. Then we're gonna go into the target audience, your connection to the film. And then the visual aids at the end. And then they will ask you questions and that's usually how I would take it. Now, if you only have 60 seconds to do a pitch, no worries. Here's what you can do. The logline than the genre, movies related, target audience, and then you are personal connection. Yes, you can switch around the order if you feel that one is more important than the other of your personal connection to it is better than the logline. Go for it, whatever is going to move your audience, they will listen for 15 seconds and then if they are not interested in, their brains, will wander in that first 15 and 30 seconds for a 60-second pitches within the first 10 to 15 seconds and ten minute pitch, it's about the first minute. That's how you can bring people in or out. So we want to bring the people it. So that is the structure of your pitch. 6. Types of Pitches: So before we go into all of those key factors I talked about on the pitch deck and breaking those down. So then it can help you make a pitch deck. And a pitch in general properly is to know how long should your pitch big. Like I said before, you can have opportunities where it's a whole meeting or it could be a pitch best really, I'm 60 seconds. It can be 30 seconds in the coffee line getting coffee at the grocery store. It could be a quick phone call. Really have a quick five minutes to talk about it, which ever it is. I've seen all of it. So you have to really make sure that when you're making the pitch, That's why I say make the pitch deck and make a very long pitch in your head. And then you're able to make different copies of the same thing. So then you're starting to find out it's like a piece of social media. When you take, for example, if you film a cute video of your dog, if you film a whole 10 minutes of your dog playing and being q, then you can chop that up and you can use the full 10 minutes for YouTube. You can use the 30-second for a tick tock. You can use 60 seconds for an Instagram story or an Instagram real. You can use or about 30 seconds. I don't know if it's 60 or 30 seconds. Either way. The longer and the more content you have to work with, the easier it is to break it down into different formats. For example, running a tweet is different than brining a Facebook post. But if you have the big content, the largest amount that you have, and then you can break it down the different parts. So then you are surprised, randomly running into your favorite producer. You can easily pitch it because you know every aspect and you know how to do a 60-second pitch that you've memorized. Just like an actor doing a monologue. You need to memorize this pitch. As a director, filmmaker, whoever you are doing this, you have to be like an actor and memorize like a monologue, the 60 seconds, if it's a 10 minute pitch, usually you're more planned out to do its head minute pitch. But either way, then you have all this different content and you know exactly how you can work with it and chop it up. And yes, you were able to do more than as having a PECC. But the thing is though you don't want to lose intention spans of the audience member. Now, I know here on Skillshare, more courses or longer. So we have to keep intention span somehow. Some times you'll throw up a graphic. I did the best they can with being a talking head and give out my info. And I say go for walk and listen to this. I see you're doing it. And listen to this as a podcast that probably the best bet. But to understand that when you go over with the pitch, you're basically a pitches, basically a monologue, right? So if you're speaking for ten minutes straight and people are trying to keep up with everything if they don't have that peace of mind after ten minutes ago. Okay, it's done like this, is it? This is good. Now they can ask questions and ask more about it. Then they might get bored. They might feel frustrated. They might be like, Okay, let's keep them along because remember they do see pitches all day long. So, you know, just something to take into consideration. So ten minutes is that great sweet spot if you have a meeting and then if you're in a pitch bass, usually it's 60 seconds. Of course, like I said before, look at their websites and see what they're looking for. And if you're going to a pitch best at a film festival, look at how many seconds they're looking for the ones I've been to and I have sat and sat in and watched where 60 seconds. And they just had a microphone and they were standing in front of people, Dover, six people or so discussing their pitch. And then all of us are in the audience behind. So it's a little scary, full nerve-wracking when we have, when you have audience behind you and the executives are in front of you, but you gotta do it. You got new and they only has 60 seconds. So I do have a course on here on Skillshare about the 60 second elevator pitch, which you can check out. So if you can only do 60 seconds, That's the course for you. But continue on here to learn more about how to make the pitch in general and all the detail. Again, just make sure that you know where he's standing in front of one of their requirements. How can you make it as exciting as possible? And hockey make it exciting for yourself? Okay, be pumped up. Be pumped up. Do you remember what we said to begin the course? My idea is the best idea. So you tell yourself that my ideas the best idea. So then it'll get you more pumped up to do a PECC. So let's get on to now breaking down everything I said in the pitch deck. Let's go. 7. Logline: Okay, so we're going to start off strong with the logline. Okay, the logline, what are you gonna do with that? What is that? What is the labrum? The logline is two sentences summarizing your whole film. The easiest way to do this is make sure that you have a solid outline first, this is why I do with my clients. They make sure they have a solid outline. I make sure that they have a solid synopsis and that they really know every factor of the story. They know their theme, they know their main characters. They know what the challenges are, the location and what they're gonna do, and the genre. Then we'll go to the logline. The logline is two sentences of the whole summary and have the whole outline. You want to make catchy, but you don't want to make it sound too cheesy. I usually don't ask questions in the logline. I usually give them what I want them to think, what I want them to know. Usually just periods as you don't do questions. I used to do the question thing, but I realized I didn't want to ask people questions. I want to tell them how I want them to think and what I want them to know, and what I want them to be curious about. So that's the whole point. It just to get people to be curious about your movie, to want to watch it. So when you're starting out, especially with a 60 second pitch. And I go into that in the course is that sorting out the logline is great, great, great, great, great, great logline is great because then it just gives the overview of the whole entire pitch. It's like the hook for the pet. You could think of a hook for a movie. It's the hook for your PECC in your pitch deck. She's trying to tell the audience what are they expecting, what is this? And then they can ask questions later. Also, another thing to put in there as the auction in the logline and also what are the stakes also putting that in log one is fine, sometimes null. This factors work but try to get as much as you can't. Remember, just these two things. Wonder trying to attract the audience. Number two, you're trying to squeeze the whole synopsis in those two to three sentences. And it can also just be a sentence if you want to also, that's fine too. And a lot of times when you're mentioning a subject, I don't like to mention their name. Instead, like to mention what they do. So, for example, could be a gardener who is from Venus. Crazy, right? And she's like a witch or something, and she's, she orange is an alien or something. She's a gardener from Venus who who is the next door neighbor? I don't know, like that but just giving them a profession like what's their career and who they may be as a person museum like an adjective, adjective would be like quirky or centric. It can also be wrong. Rave areas, energy Kievan, right? Because areas is that das moving energy, things like that. So that's how you would put together your logline. 8. Characters or Subjects: All right, so the next factor we're going into our your characters now with characters is that make sure they are developed and make sure you took the time to develop them. I loved to read books on character development because everybody has it a little bit different perspective. The best way to figure out more about your characters is to ask a lot of questions to yourself about their daily life and also just yeah, what they do in their daily life. How would they react to certain situations, etc. So once you start having those really great developed characters, then it's time to now put them into the pitch. Now in the pitch you can put the four main ones, which is usually the protagonist, the antagonist, the love interest, and the mentor. So the mentor is the person that's going to be teaching the protagonist. The antagonist is the one that's going to be affecting and Crane those challenges for the protagonist and then the love interests helps to create more of that lighter mood. And of course they have feelings or the protagonist has feelings for the love interest. Either way or both ways. Works great. So what you're gonna do is when you're doing your pitch, you would like to mention, you shouldn't mention how are they going to grow from when they're first starting out? What's their personality? The best thing is to describe, hey, okay, there are this really calming person and they seem very scared about life, but they're just in their own bubble and super well that I guess it's coming contradicted, isn't it? So we'll put this by their very calm person and they're not affected by life. They're very plain. Jane will say that. Then by the end of the movie, they have this exotic personnel. They're very areas energy, they're very fast-moving. They're not common anymore. They want to take the bull by the horns kind of energy. Explain that, explain that process is they're going through their member. If you only have 10 minutes, make sure you keep it short and not too long. Just describing who they are, the same as the antagonist member. Everyone's growing in your movie in some way, shape, or form, even if it's usually first-year characters are the ones that are growing. So focus on those. So focus on your first tier characters, which is those first four major characters. How does the antagonistic get through to the end? How do these characters, like have they relate to each other and how they affect each other? Those are all the things you want to say and why it's important how these characters in your movie and what makes it great to have them. So it's everything about your characters. And the easiest way to go about trying to figure all of those things that was I love using index cards and write each character's name, index card and write on the other side all their challenges. They go through what the personally personality is like, the beginning to the end, and what other characters affect them and how they affect them. 9. Conflicts: The next thing we're gonna go into is the conflicts. And I don't know how much you could put the pitch deck, the complex, but they'd be fit they fit everything that's in there. So we're going go into all the conflicts. Now if you are doing a documentary, then you would want to do your subjects. And then underneath that you would go through the challenges your subject faces. So that would be more for a documentary. You would have zip characters. It would just be the subjects. And going into, has a subject changed from beginning to the end of the movie and what's so great about them? And why should there be a documentary about them? And why do they need to be in the documentary? Things like that. I forgot to add on the characters. But for now we're going to conflicts and challenges they ever face. Chess bringing all those really great. It can inciting incident. The inciting incident is the part of the story that brings everything in action. Usually it's within the first 15 minutes of the movie, and it brings a character from the normal world to a new world. So this is what you're gonna do. You're going to talk about that. So in the conflict section here, top of the inciting incident and you're going to discuss, okay, this is their normal world and we'll go more into that in the location settings question. So what's there and saying and said, How are they dragged into this new world? What happens? What gives the audience excited, like all were they going now, you know, they can't get the overall want to need because this inciting incident happened, what are they going to do? So you're going to talk about, of course, the overall wants and needs and also those immediate goals that they're going to have to go through. And where are they going to face going through those goals, intermediate goals can change. But overall, what Kant and overall want is, what do you want the end? They won't bravery, do they want respect to their love? They want to be a teacher than we. Do. They want to be trusted? Do they want, again, love, I feel like is the biggest one. Do they want to be proud? And after you figure out that, then you can go into what is their immediate goals and they meet goals. Then you can figure out more about the conflicts and thoroughly is different kind of conflicts. Oh, it's great. So that's where you're gonna do. So when you figure out this mini goals and you're able to throw a bunch of conflicts and the way of your character, and you're going to write all those out in the pitch deck. So take all the conflicts that are going to go through and how they're going to overcome this conflicts. And how it can really add to your story and make your story dazzle. Soft and figure out what complex here and do. The next one. 10. Setting: Since I was just talking about setting, I thought, hey, let's go into the setting part of the pitch deck. The setting is the time and place. And location will just location, time and places. Basically location of where your movie or documentary or TV show is taking place. For example, the time period would be 1920s, the 21st century, 2021, the 16 hundreds, whatever you want it to be, make sure you have it written down in your pitch deck thing. Where is this located? Is it located in LA New York City, France, vein taxes. And you can go specific as possible with where you would like to put the city. Okay. So that's just something to take into consideration as you're writing the setting. Now, the other thing to go with the setting is that the big thing with the setting when you're making the setting and everything, the big thing to know is that your crane, the normal world. So if you are making a documentary, you can ignore this and you can just go into the next one. And for Dr. Mary would just talk about what's the setting and what's locations you would like to film, B-roll, et cetera. But if we're going into four narrative films and that sort of thing and all that such. Then what we need to talk about is the normal. What normal world are your characters and what are they like in a normal day? What's the normal world in the inciting incident brings them into the bigger world, right? And brings them into a new world, throws them in where there's no going back to the normal anymore because at the end of the movie it'll be a new normal. So those are things to discuss in the location section. And then after you get that, I'll see you can have visual aids that go along with what your time and place look like. You can have costumes and we're going to visualize its right now. So let's jump right in. 11. Visual Aids: So with visual aids, these are optional, but they're great. I've seen people wear a t-shirt and how their whole movie poster on it. I've seen just movie posters. I have seen people create scenes, their locations. I've seen people bring in costumes. They have brought in storyboards. Visuals are great because it gives people who are watching the pitch a chance to absorb the visual aspects. Because do we answer the most humans are very visual creatures. We are visual creatures. So being able to see what you're talking about is great, but it is optional. You don't always have to have it. But a lot of times in pitch decks, people do put pictures in. And so that's all for visual aid and what you can do. And let's pop onto. 12. Movies Related: Now that you have some beautiful visual aids, insert into your paycheck. And like I said, you don't have to have them, but they are recommended. The next thing is we're going to talk about what movies compared to it. This is not about you say I'm going to copy jaws. Then you're not gonna say we're gonna copy that. But instead what we're gonna do is your grand discussing, Hey, this movie would be like Jaws meet Star Wars. I don't even know what that would look like, but what I do know is that people will be able to relate to each movie and know exactly what you're talking about. So when you are pitching your movie, yes. Mentioned two movies that it could be like jaws and Star Wars. Indiana Jones meets, meets the Faulkner's. I don't even know how that would go either, but it works somehow. And someone has published on something like it's somewhere. Remember it's not copying the movie but just explaining that it's very similar. And a theme similar in location, similar with the tip character, similar type of mood. 13. Genre: Great way if you would like to discuss the mood and tone, which we'll go into the next one, which is mood and tone, which I forgot to mention the pitch deck thinking about now is that you should save the mood or tone moon tone, mood and tone also kinda go genre. And with the genre, you're going to just write out what genre. There are about 21 different genres, okay, So you have to figure out for you what genre would work the best, right? And so I can give a quick list here of some examples. I'll pop them up on the screen. Here's some examples of different genres you can do. A lot of people use Niven, just one genre, but like two to three. And that's totally cool to do. I read a book, it said it's possible. So I do believe in that. It's definitely possible have two to three genres. And when you figure out what genre you are, then you can talk more about the mode, the mood, and tone. Meaning that is it darker or lighter? Is it more warm tones, cool tones? What are you looking for in this movie? It's just a great way for the people watching the pitch to really bring into their head. So if you don't have visuals, for example, that would be really great if you talk about the mood and tone. It's kind of dark and scary, or it's light, bright and sunny. And that would help a lot. So the mood and the tone and the loan with the genre. And your would never be wrong about the genre just between you and yourself. You know what your genre your movie is. So just stick with that. Also, if we're talking about genre for documentaries, there's about six different styles of documentaries. And within those six styles There's different things like a drama documentary, lifestyle documentary. It can be a sports documentary. So just pick out what type of documentary it would be for TV shows. Again, is it a drama? Is it a sitcom? Spell it out what it is, so then they can get the picture of what they are looking. Make sure you save it. So then they're able to understand what they are or what you're looking for when you're trying to finance your film, TV show, documentary that hey, this is what I want and this is how I want it to be. 14. Target Audience: Okay, So now we're up to the target audience and everything but the target audience, which is super important to take a line now into, is that you have to be specific. The more specific you are, the better specific would be 10-year-old to be like a preteen boys who loves dinosaurs. That's how specific you have to get. And I yes, girls like dinosaurs, two bumps, given example here. It could be moms in their 40s tube wall are really good at rom com. That is another one. It can be girls my age who want a cool spy thriller, thriller, and they're in their midst warnings. The more specific you get, the better your film will be and the better the outcome will be for the film. Because the whole point is that you're going to be taking that little small group. Because I know what you're thinking right now. You're thinking yourself with Julia. That's not going to work. And I'm gonna say why. And then you're going to say, well, it's because if it's only that small little group of people, I want everyone to see my film. How come it's just that small group that's going to see it. You're wrong. It's not the small group that's gonna see it. They're going to tell their friends, they're gonna tell, they're going to bring their spouses, they're gonna bring their partners. Most people go to the movies with somebody or with their group. And the more people that are really passionate about this certain genre and group that your target marketing, the more of them they're going to want to go see the movie and then blob about it and everyone about it. Okay, so that's the thing that we have taken consideration. And studio executives, they are going to want to know, they want to know how specific and what your target audiences who are aiming for. If it's a documentaries, same thing. You have to figure out who is watching your film if you're going to certain film festivals as a documentary filmmaker or streaming platform, who's going to see, is it going to be nature lovers in their 30s or is it going to be people between the ages 825 that you want them to be. Begin. All those kind of things take into consideration. So when you do your target audience, be specific as possible. 15. Length: The next area go into is timeframe. So there's two different things. So look about this is that number one, if you're doing a TV show, you have to tell them about how long each episode is and discuss how many episodes are in each season. If you're saying more than one season, love to know how many episodes. And with those episodes, make sure they have little synopsis like a paragraph or to five sentences about that TV show episode. And how long it will be? Is it 23 minutes? Is it a 45 minute drama, 60 minutes trauma, whatever it is. Because you have to account for commercials. But if they're, you know, because a lot of them, they have the commercials and all that stuff. But with streaming platforms, I guess it doesn't matter the commercials because they're going streaming. So make sure you look at the website, who you're trying to apply to, to know how long that they're looking for. The next thing to take into was with documentaries and movies. So a feature length movie is technically over 40 minutes, but usually we're talking about a blockbuster film. It's more like closer to a 110 to a 120 minutes, usually absent some there 90 minutes. So I guess we'll say 90 minutes to a 120 minutes is a typical blockbuster film. If you're going to say 40 minutes, they probably won't put it in the movie theater and less as independent film because they're looking for a major felt same thing with documentary. It's not much as a blockbuster, but with documentaries and general g1 at ten minutes, 30 minutes, you have to let them know. You don't have to give exactly like 46.5 minutes. You don't have to say that, but you have to give them some type of approximate time, 45 to 60 minutes. Okay. That sounds about right. Oh, we want it to be around a 100 to 120 minutes give or take. What scenes will be put in, which will be taken out. Okay, great, We get that. And that's why we have to do. 16. Connection: And we're going to be discussing connection. What is your connection to the movie? And this doesn't matter if it's a documentary or a movie or a TV show. What connects you to this movie? What brought you into wanting to do this movie where you inspire by somebody? Were you inspired by an experience? And that's Vitale filmmakers and film writers and such. Go out there, go out there and experience life good to an art museum, go to the park or play some Frisbee, go join a soccer team. Go don't just watch movies and watching movies is great because you're able to see techniques and understand dialogue and character and plot structure. But you also need to enjoy life to you because a lot of what comes from ideas is nature and things that we experience in life. If I didn't experience half of things I experienced in life, my screenplay, my screenplay that I'm goodness this screenplays I have worked on. So different from yours par that I was writing them to now completely different. Completely different just because of the experiences I had going now into my mid-twenties. So very different from being 18 to 25. Complete difference, It's crazy. So just make sure that when you are doing your connection that really go into it, what inspired you to make this? Who inspired you? Are, you are the main character is someone you know, the main character. Is there an experienced you ha, that inspire this like let them know and usually in a 60-second puts you more at the beginning with the logline. It gives like a good double, double header there. And people want to know because the more you care about your piece, the more that they'll care about you and your piece. Just saying that. So make sure you find that connection you have and write that town and tell them. 17. Practice: So now we're gonna go into practicing what to wear and how to prepare for the pet chick. So sorry if it's coming up. So first things first is practicing the mirror. Look at your face expressions like I'm looking into, I have the flip screen. So I'm looking at it right now. I'm seeing, how's it when I smile? How did my isaac, when I talk, is it too big with smell should keep a little more serious what I'm talking about it like what finest face expressions because if you look bored as you're speaking and you're doing your pitch, it's not going to work. I know sometimes I have more of a strict look on my face as I'm talking, but just because I am trying to present and bring all this information to you guys in this short amount of time, I have to give it all because there's so much more information I could say. But this course would be go on for like hours. So we're not gonna do that. We're Anki bit more short here. It makes you practice body movements and the mirror, like see what works like should your arms more down? Can you stand up straight? Don't slouch like this. No one wants to see this like that. Like who wants to walk adult unless you have health injury, that's another thing. But if you can, nice and straight, a great way to learn how to have better postures by doing yoga. And you can look up different yoga videos on having better posture. If you just type that in, they'll help you to teach you have better posture and how to stay more straight. The next thing is, if you are a girl or guy that has a lot of hair, pull it back, pull back, don't let it go. And your eyes or your face because your eyes are the window to your soul. So let people really be absorbs, don't be a cool shot and where sunglasses to unless you're outside, like, don't do that. Okay. We already know your cool. You don't need to wear sunglasses to show that you are cool. So make sure that you have, you know, if you're a girl and you like to wear makeup and uncomfortable with it and make sure it's not too much, but it's just enough that works. I am wearing more makeup right now and I probably would because I am filming something and when you're on camera. So also know that if you're going to be on a Zoom car via chat, you may need to wear a little more makeup if you do like wearing makeup. But if we're in person, then do you know, don't put too much like a clown. Keep it simple. Keep the hair back because if you touch, keep touching and Goliath and my gosh, it's actually my hair. And my hair. No, no, no, it's too distracting. Don't let people get into all that. Just who everything pulled back, nothing distracting you and I have big thick curly hair, so I like just pull everything back. And alpha wise, I like to go business casual, says like my business, I guess this could also be business more if I wore heels with it. But this is my little business dress I wear for all my speaking events and seminars and stuff because it's just like my go-to dress or doing this pitch course today. It's my go-to kind of off it. So with it, it is magenta. Magenta is part of my color. How do I know magenta is one of my colors? It's all about the undertones on your skin. To look it up, you could put a couple of websites in the description here. But what you're gonna do is you look at the inside of your arm and it has the different of your vein colors shows the different types of under tuned undertones you are, you can be cool tone, warm tone, or neutral, and sometimes it'll have more detail once underneath that. But for me, I'm more of a warm tone. I'm like in-between neutral warm tones symptoms they have some all of tones in me. And especially when I tan, it just isn't just, I naturally just get into this all of you for right now. I'm kinda all of you a little bit in its own way. But that's a whole nother thing. You can get to know her time. Also. I'm around her face. So by having my neckline be a point, it creates more of a long face instead of a short phase where minds more round helps to create more of a elegance. I guess I'm more of like attraction. And I'm not showing all the, you know, we're we're not we're not we're not wearing anything that is too tight. This is for guys and girls. Just be comfortable in your alphabet and where submit your cough to end, but you're not trying to sell yourself. You're trying to sell your idea. So keep that in mind. And so there's the big things about that. And remember, if you don't wear the colors are appropriate to your undertones. People can look you like you could be sick. I know it sounds so weird, but there's a whole science behind it. And I had a coach out as taking couple masterclasses with, and there's a lot that goes behind the science of colors and how colors in your alphabets, especially in presentations, means so much and understanding what you want to wear to these courses. So I can always put in more, a couple of videos in there so you guys can learn more about that. And again, with practice, you can practice in front of friends and family there. Great. Because usually it's most nerve-wracking to practice in front of family versus in front of a whole audience that you don't really know. To me, I feel that way, but happen for a very long time. So by nerves are kind of gone with that. But it's really great to practice and make sure you know, when you want to pause. And that red deer 60 seconds and 30 second pitches, you should not have a piece of paper in front of you. If you're doing a 10 minute pitch, you should have index cards with you, but not, don't stare down like this. You want to be up like this and continually talking through it. So it's everything about making your pitch and how to make it. 18. Outro: I would thank you guys for watching today's Skillshare course, which is all about pitching, how to make a pitch for a movie, TV show or a documentary. Thank you guys for watching. I hope you guys enjoyed it and defer to leave a review and tell me what you think about this new course I made. And also check out my other Skillshare courses where they go into different aspects of filmmaking such as making treatments, documentary scripts, the 60-second pitch, and more. And if you would like, help with making your pitch or if you need help with any part of the filmmaking process member, I do directing, writing, and consulting. You can always book a call with me and you can also check out my website where it goes into more about my services. And you find all that out there. And forget about the project, which is all about recording yourself during a 60 second pitch and posting on the community page. I hope you guys have a wonderful day and check out more on Skillshare. And I'll see you guys next time here on Skillshare.