How to Look at Type: Fundamentals of Web Typography

Jason Santa Maria, Graphic Designer & Design Director

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10 Videos (49m)
    • Introduction

    • What is Typography?

    • Practical Considerations

    • The Design of Typefaces

    • Typeface Inspiration

    • Finding the Right Typeface

    • Choosing Your Typefaces

    • Layout: Sizing & Spacing

    • Final Thoughts

    • What's Next?

35 students are watching this class

About This Class

What makes a great online typeface? How do you know when a font works? What do you need to know to design with fonts?

Join award-winning designer, author, and type expert Jason Santa Maria for a practical deep dive that will change the way you discover, select, and make the most of today’s stunning online typography landscape — a perfect class for designers, marketers, and everyone writing on the web!

In 9 clear lessons, Jason breaks down every aspect of online type, from practical design considerations to cultivating a discerning, artistic eye. Packed with examples and inspiration, this class is a rich introduction to the limitless world of typography.

Key lessons include:

  • Understanding key terms and typographic elements
  • Choosing specific typefaces for different projects
  • Pairing typefaces to create a personal webpage
  • Layout basics: sizing, spacing, and proportions

Whether you use typography in professional designs, meeting presentations, or personal projects, this class will change the way you interact with type.

By the end, you’ll have a new arsenal of skills to help you see type in a whole new way — empowering you to use type intentionally, better communicate your ideas, and bring your words to life.


To dive deeper into web typography, read Jason's book, On Web Typography, from A Book Apart. Use code SKILLSHARE15 for 15% off.

175 of 180 students recommendSee All

Yes, pretty insightful. Already progreed in my project
This has been very helpful in building my basic knowledge of how type works. I've come away with a solid couple pages of notes and screenshots.
Interesting classe. A good introduction to typography, and why you should spend a little bit more time when you need to choose a typography. Great teacher too!





Jason Santa Maria

Graphic Designer & Design Director

I'm a Graphic Designer living in sunny Philadelphia, PA.

I'm Design Director at Slate, author of On Web Typography, co-founder of A Book Apart, faculty at the MFA Interaction Design program at SVA, and founder of Typedia, a shared encyclopedia of typefaces online. Previously, I served as Vice President of AIGA/NY, Executive Design Director at Vox Media, and Creative Director for A List Apart, Typekit, and Happy Cog. I've worked for clients such as AIGA, The Chicago Tribune, Housing Wor...

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