How to Legally Use FREE & PAID Fonts, Photos & Resources | Lindsay Marsh | Skillshare

How to Legally Use FREE & PAID Fonts, Photos & Resources

Lindsay Marsh, Over 300,000 Design Students & Counting!

How to Legally Use FREE & PAID Fonts, Photos & Resources

Lindsay Marsh, Over 300,000 Design Students & Counting!

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4 Lessons (19m)
    • 1. Class Preview

    • 2. Using Fonts Free/Paid

    • 3. Using Photos Free/Paid

    • 4. Using Vector or Other Resources Free/Paid

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About This Class

Navigating the legal side of design can be a bit tricky, but there are many things you need to know that could save you from a legal headache down the road. This is a very important class to watch because it is so vital for anyone using these types of resources know how to properly use them and to protect yourself legally and give proper credits when required.

I broke this class down into three categories. Photo licensing, Font licensing and vector and resources licensing and each have their own unique type of licenses you need to be aware of for both free and paid works.

I am going to guide you through some of the complexities of this, with hopefully easy to understand examples, and give you some guidance to where I find free and also purchase fonts, photos and graphic resources for my clients and personal projects.

Legal Disclaimer: I am not a legal professional. Seek out the opinion of a legal professional for any serious inquiries, you should always protect yourself if you have a serious legal question about licensing and copyrights of creative work.

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Lindsay Marsh

Over 300,000 Design Students & Counting!


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1. Class Preview: uh, navigating the legal side of design could be a bit tricky, but there are many things you need to know that could save you from a legal headache down the road. This is a very important class toe watch because it's so vital for anyone using fonts, photos and graphic resource is to know how to properly use them and to protect yourself legally and get proper credits With acquired. I broke everything down into three different categories photo licensing, font licensing and graphic resource licensing. And they each have their own unique type of licence you need to be aware of for both free and paid versions. I'm going to guide you through some of the complexities of this with hopefully easy to understand examples and give you some guidance to where I find free and also premium fonts . Photos. BRAC with resource is for use for my client work and my personal projects. So let's learn together. No 2. Using Fonts Free/Paid: flopped. Licensing is a complicated mess. It can have huge consequences if you use a font requiring a purchase license for a commercial project and you don't hold the proper license for it. Let's start with the easy stuff, the stuff that should not scare you. I'm gonna talk first about the open fought licensing, which provides the user to free use of fonts without attribution. A great example of this inaction is Google fonts. Here's what they say about the Google Thought program, which contains all open fought licensing. All of the fonts in our catalogue are free and open source making beautiful type accessible to anyone for any project. This means you can share favorites and collaborate easily with friends and colleagues. Google Fonts takes care of all the licensing and hosting, assuring that the latest and greatest version of any font is available to anyone. That all sounds great. So that means I could use these phones without fear of needing a license. Yep. You bet you I love to find fonts on Google Fonts. Knowing I do not need to purchase a licence makes me feel less word when picking fonts for client projects. I'm also free to share the fonts with clients if they needed to use them on the computer as well. If you visit fonts dot google dot com, you'll be able to view their entire font library and download the fonts he'd like to use. Open Sands and Railway are font to use all the time for my videos and you're seeing railway and use right now throughout this entire class. When you visit Open Sands Page on fonts dot google dot com, you could see the font author and do the specific type of open license each fought uses. Please visit each font. You plan to download and take a look at their licensing just to make sure not all fonts or open source. Some fonts require the purchase of a license or a U. L. A. An end user licensing agreement. There are different type foundries where you confined in purchase fault licenses. I'm on typography dot com, which leads to the Kuefler and company website there type foundry that sells hundreds of different fault licenses for many different styles and type faces. Take, for example, the Archer Font families. I could purchase a licence to use Archer on one computer, or it can purchase it for use of up to 1000 computers if I'm not a large company, and I want this fund to be used on every computer in the company. But if I'm a single freelancer, I just need to purchase it for my one computer. But if I have a laptop and a desktop computer, I want to be able to use Adobe Illustrator and have access to the Archer fonts on both my laptop and my desktop. So that doesn't mean I need to purchase a licence for both computers. Who buys font licenses Me, my client. Both of us bonds are essentially pieces of software used by other software, like Photoshopped Illustrator or Microsoft Word. For example, when you buy a font license, you bite for that computer like it's a piece of software. For example, if my client owns a license to use, let's say Adobe Photo Shop, they can allow me to use it if I'm an employee of said company, and they purchased enough licenses for photo shop for me to use on that company computer. If I'm a freelance designer, for example, I'm not part of said company just a contractor, so I would need to buy my own version of photo shopped to remain legal. Even though I'm doing work for said company. That same basic concept can be applied to fonts as well. Treat them just like a piece of software. If my client purchased of want to use in their branding package, that means if I'm gonna maintain a freelance design work for that client, I also need to purchase a license for that thought and charge the client the amount for that license where the client may have an extended licence. That gives me the ability to use it as well, but it's good to find out that piece of information from the client. First font licenses come in a few different forms. This is where it gets a little complicated. If I intended to use this spot for print design, for example, a flyer I designed in Adobe Photo Shop, I can purchase the desktop license for this font or if I'm going to use it for a website, I need to have the Web thought type of licence. Also, if I wanted to use this font as a part of a Web application there's a several license for that as well. Fortunately, most type foundries make it easy by buying all of them in a bundle so you can feel free to use that font of any application in any form. Of course, his bundles cost a little more. This is we're having a font. Subscription pays off. You can purchase a monthly subscription at type kit, for example, and be able to have access to all the fonts in their library. Adobe happens toe own type kit, and if you have a creative cloud subscription, you automatically have access to their entire font library and the licenses that come with it. Another good reason to be in Adobe Creative Cloud User I noticed that died out is a font that needs a license to use. I also noticed that type kit has a version of died out that is free to use because of my creative cloud subscription. If you want to subscribe to these fonts without the Adobe Cloud subscription, you could still pay an annual fee to have access to the spot library. Remember when you have subscription toe a font, be any one of these fought subscription websites and you pass your work onto another designer or to a client who wants to update or modify that work themselves. They must also have a subscription to type kit, for example, to use the same font you used on type kit for their system were they need to hold a license for that font you're passing along, um, via anywhere anyone of their software programs or holding individual license for that bond . So we have covered fonts that you need to purchase bonds that come bundled into software. A subscription. But what about those free fonts you can download all over the Internet? The Each come with a licensing agreement When you down with the font, Read it carefully. Some requiring attribution to the author, and some come with restrictions. I'm on a website called deafened dot com, which is a common place to find these free fonts. When browsing fonts, I looked over toward the licensing and then noticed a few different types. Some are 100% free, and this is the same as being open source. No attribution is required, but make sure you double check another may say free for personal use only. So if you're doing this for a personal project or design you're free to use. But for a client or if you plan on using it for a for profit business, you need to purchase a licence on the fault website. When you download afan, it usually comes with a text document that lists the type of licence it has and outlines how you can use it and make sure you do this. For every want you download online, you can never be too careful. 3. Using Photos Free/Paid: you can never be too careful with photo and licensing. I once got in trouble for using a photo that was copyrighted. The photo was included with something I downloaded on my for free on. I assumed all the contents inside were also free. Little did I know a large stock photo company sent me a bill for the use of the photo books . $1400 Mistake. How do I make sure all photos and use for projects both personal and paid for clients are safe to use? There are a few things need to know when buying and downloading free photos. First of all, I like to start with the easy free tears licenses as they seem to be less complicated in nature with no strings attached. These were the Creative Commons. Zero are sometimes seen as CC zero when listing the type of licence the photo uses. Take for example, pixels dot com or picks obey. Most photos on these websites are open source and free to use. They come with a CC zero or creative commons zero license. These air is free to use as it gets. You don't have to even provide attribution or a link back to the original author, although it's still nice to do. They still come with a few rules, which you could look at on each photo, and you can't resell the image without modifying it significantly. You can also not offer it as a free download on your own website. You never owned the photo. You're just free to use it for projects for both commercial paid and personal use, Creative Commons is a common form of open source photo licensing. They come with a few stages of protection for the author of the photo. It is good to understand these different types of licensing as you hunt down free photos as they will let you know if you need to offer a link or small print given credit to the original author or not, or if you have the ability to use that free photo for commercial use. Remix culture allows you to remix or combine this photo and alter it in some way to create a different or unique picture. Take, for example, a double exposure of two images. I'm on Wikipedia, for example, and typed and graphic design. I click on the first photo available and I looked down at the license for each photo. If I want to use this photo and one of my videos, I am free to do so because it's marked as public domain. This photo has been released to the public, and there's no license attached to it. I have noticed a few photos later on that's titled C C. B. Y s a three point out. This is a creative Commons license. I will look back at the chart or click on the license. You can read all about what you need to do to be able to use this photo. In this case, I would need to give some sort of attribution to the author when using this photo. So we talked about free photos. But what about paid stock photography? What are the rules there? Not all paid stock photography is the same. You'll sometimes see two different types of licensing levels that you could purchase the stock photo, and they need to pay attention to how you're going to use it, because maybe you need the higher priced extended licence and not even know it. Each photo license is different, depending on both the platform in the offer. For example, on this photo, a standard license would be three credits are $33 would allow me to use it on items that would be printed or appear on less than 1/2 1,000,000 items. But I cannot use it on physical products for resale a T shirt, for example, although I can use it for a printed poster. I just can't sell that poster online for a price, but I can use it as a design for a client poster. For example, if I planned on multiple users are computers being able to use this photo? I do need to purchase an extended licence for this photo. The word multi seat is a term to explain this concept of multiple users being able to download and use this photo for your company, for example. Also, if I wanted to place this item on something that's going to be printed on more than 1/2 1,000,000 items, you're gonna need the extended licence for this photo. Also, if I wanted to sell my poster design and use this photo as a part of it, I'm good in the dicks to did license for this photo Each photo will have different stipulations for when you need to standard license and when you'll need the extended licence. A lot of people think they can purchase a standard stock photo license and placed in their photo library and continue to use it. Client after client. But if I by ah photo for client AIDS brochure, I cannot use it again for clients. Be poster until I purchased a second license with that client. It would not be very fair to the rich photographer if I did so as I'm using it for two different clients. But they only got paid wants with photo. Also, I think some people make the mistake of purchasing a standard license on a photo on placing it on a coffee mug, for example, for resale. What they needed was extended licence. There's a pretty big penalty to placing a photo on a graphic for a T shirt without a proper license. Remember, not all graphics need to be purchased. Try to create. You are combining with several different Freedy news. Graphic resource is that have open license and create something unique. Do not make the same mistake I did and assume a photo you received in a free template you found online is free to use as well a totally legal double. Check the license of a free download, a template to make sure the photo is covered or is an open creative Commons photo interested in contributing a photo image of the Creative Commons calls. Visit creative commons dot org's slash Choose and pick the type of licence you want to create your photo than whenever you post your photo for free. You can attach the license to it toe. Let others know what they need to do to properly use your photo, if anything at all. 4. Using Vector or Other Resources Free/Paid: licensing for graphic resource is function in a similar way to photos there. Several websites where you can download free Vector Resource is, for example, free pick dot com is one of those websites. So, for example, I found the social media icon Vector Pack that it really need for a client project. It was better than me having to find P and G's of each social media icon. Plus thes. Being in Vector would be nice in terms of resolution for my project. I look around the page before I download any resource, and I try to find the type of licenses graphic ass. It looks like it's available for promotional use. Great. I can use this for my client. It does look like I need to give a credit to the original author. Somehow, there are two ways I can do this. Be a website link if it's for online use or small print. If its for a printed project, I could place the small line at the very bottom of my client's print project. What if my client or I do not like having a little line of the bottom of the project? I can always purchase a premium graphic to use, and I no longer have to credit the author or confined Want that does not require an attribution by simply reading the license of that particular graphic. It just takes a little time noodling around to find the licensing and understand how they work and what they are going to require me to do. I'm on the creative market dot com a great place to find and purchase lots of premium assets for graphic designs. I just happen to be on this watercolor collection. I love these different images offered, and I wanted to go ahead and purchases for a quiet project and you'll notice that there's two different price points. There's a standard license and then extended licence, just like for photography. So if I want to figure out what comes with standard license, I could scroll down, hunt a little bit and go down the license offered. Click on Standard. I could see if you can satisfy what I need for my project because it is more affordable. So for personal use, I have unlimited projects, extended licence, unlimited projects, so great commercial use. One project extends license one project, So if I'm using this for a client. I need to purchase it again if I'm gonna let you use it for another client end user product for sale. I could do one project up to 500 sales. But if I plan to have more than 500 sales on a particular graphic, I'm gonna want to buy the extended licence. Because of limited client budgets, I've learned to use as many open source. Totally free resource is possible. I've also learned a modified vector resource is, or graphics beyond recognition to make up my own artwork. That's unique and, of course, now usable for my clients and my own personal work. Of course, I give credit to the original author and purchase any assets that I need. This is where the lines really start to blur and get complicated. Seek out the opinion of a legal professional for any serious enquiries. You should always protect yourself if you have a serious legal question about licensing and copyrights of creative work. But when does a modified or derivative works start to become yours and no longer the original creators work? This is always a hot topic. Enough for debate somewhat can easily take what the design I made and modify it significantly beyond recognition. And in some cases, I may no one ever have protective rights on my work because that design was modified and changed so much that I cannot retain an illegal copyrights to it becomes the new creators work even though I created the basis for the design. This is where it gets tricky if they stole my idea, and that idea still shines through on their work. Even though they modified it significantly, I could still retain a legal case against them. Does that mean you could take a vector graphic and modify it significantly And no wonder need to give credit to the original author. That's a big fat maybe, and it's up to you to cross that line. This is once again a hot topic for discussion in the creative world. On one that should be, we should continue to talk about what is original art. Can it combined with unoriginal works a big question. You need to ask yourself before walking down that road, something I encourage you guys to do is to be as original as possible. Creating your own unique works harder to give credit to the artist working, using your projects, looking for inspiration and other artists works is a great idea. Go remember their ideas. There's and your ideas are yours.