How to Launch a Copywriting Business that Works for You

Kara Michele Lashley, Brand Storyteller

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13 Videos (1h 38m)
    • Let's Get Started

    • Freedom Business

    • Naming

    • Business Team

    • Getting Real: Logos, Business Cards & Other Stuff

    • Setting Up Your Workspace

    • The Portfolio: Prove Your As Good as You Say You Are

    • Fees: How to Charge for Your Work

    • The Writer's Website

    • Where Clients Come From

    • Getting the Work

    • The 10 Commandments of Client Relationships

    • The End--Yet Only the Exciting Beginning


About This Class

There's never been a better time to create a freedom-based lifestyle as a freelance copywriter. Why? Because more and more businesses are discovering that marketing themselves with great content--including videos, podcasts, webinars, social media, etc.--is how they're going to stand out from competitors. And, who do they need to create this content? Copywriters!

Instead of smothering your ambition to launch a freelance copywriting business in an avalanche of details, I've designed this course to give you ONLY the essentials of what you need to get up and going fast. It's based on what I've learned during 10+ years a successful freelance copywriter--so I know it works! You'll learn:

  • Why a freelance copywriting business is the ideal freedom-based business
  • Who you need on your "team" to maximize the success of your business
  • How to set up your workspace for optimal performance
  • How to set fees focused on rewarding you for what you do instead of undercutting the competition
  • How to set yourself apart from other copywriters and become the "go-to" choice for clients
  • What you need to include within a copywriting business website
  • Where clients are and how to get them
  • How to build and maintain productive and profitable client relationships


7 of 7 students recommendSee All

This was an incredibly helpful class. It goes through exactly what you need to know to start your own freelance copywriting business. There's a lot of valuable information presented in a professional yet down-to-earth, conversational style. Thanks so much!
Wonderful class! The instructor was very comprehensive and knowledgeable!





Kara Michele Lashley

Brand Storyteller

Michele Lashley brings a unique skill set to the creative and teaching process. In addition to having worked as a marketing communications and content development professional for more than 20 years, she also has a legal background that allows her to inject a distinctive combination of creativity and analytical thinking into any project she works on. Michele has worked on both the client and agency side of the creative business, so she understands the needs and perspectives of both.

Being the serial entrepreneur that she is, Michele has always sought ways beyond the traditional 9-5 position to work with organizations of all sizes regarding their marketing communication needs. Creativity combined with an ability to quickly synthesize complicated information into effective marketing messages gives her a unique edge when it comes to developing marketing communications materials, strategies and training programs for extremely complex sectors—including the manufacturing, high-tech, education, travel, banking, legal and pharmaceutical industries

Michele's educational background includes a B.A. in journalism/mass communications, an M.A. in journalism (with an emphasis on advertising), and a J.D. (law degree). In addition to her work as a freelance copywriter and communications strategist, she also serves as an adjunct instructor at the university level, teaching courses such as Media Writing, Corporate Publishing, Strategic Writing, Public Relations & Civic Responsibility, Professional Speaking & Rhetoric, Copywriting and Principles of Advertising.

Michele is absolutely committed to providing students a meaningful and actionable learning experience. She believes in her students' ability to do great things and looks forward to walking along with them during the journey.