How to Grow a Successful Art Channel on Youtube | Visual Mind | Skillshare

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How to Grow a Successful Art Channel on Youtube

teacher avatar Visual Mind, Artist

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (53m)
    • 1. Welcome to this Course!

      2:45
    • 2. The most important thing: PURPOSE

      6:30
    • 3. Become Consistent

      7:53
    • 4. Improve your Videos

      6:06
    • 5. Ranking in Search

      8:13
    • 6. Be Social

      11:29
    • 7. What not to do :)

      5:55
    • 8. Advice from Big Youtubers

      4:30
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About This Class

Hello there! In this class I'm going to teach you how to successfully grow a Youtube Channel as an artist. I share everything that I know if you in the shortest time I could manage! Let me know if you have any further questions that weren't answered in the course. Don't forget to fill out the Workbook and share it with us! :)

Here's my equipment: https://kit.co/VisualMind/equipment-and-props
Here's a link to Epidemic Sound: https://www.epidemicsound.com/referral/ts1v9e/ (This is an affiliate link)

Meet Your Teacher

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Visual Mind

Artist

Teacher


Hello there! I'm Melanie.

I'm an Artist and teacher on Youtube and have a big passion for Sketchbooks and Art Journals. I mostly work with watercolor and gouache and create lots of tutorials for these mediums.

I live in Austria, a small beautiful country in Europe. We speak German - in case you were wondering where my accent came from.

I follow my curiosity wherever it leads me. My mission is to inspire others to do the same. Get those paint brushes and start creating. Enjoy every minute of it because life is way too short to do otherwise.

 

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Transcripts

1. Welcome to this Course!: Hello, there. Are you trying to build a YouTube channel but are still looking for some help and for some information to improve your channel or to widen your audience, to just reach more people and do more of everything and really become more experienced with your channel. Then this is the perfect course for you, whether you're at the start and haven't even uploaded your first video yet. Or you have been doing it for awhile but seemed to be stuck somewhere. This course will cover everything. We will go into the mindset that you need to have as a YouTubers. How to become consistent and really regularly upload your videos. How to improve your videos With the right equipment, editing them, nails and everything else that goes into the technical aspect of that. And we will also talk about how to make your videos searchable because this will really help to reach a broader audience for you. And how to be social interact with others, how to have more comments on your videos. And I also wanted to include a section on what not to do with the common mistakes that I have made and that I have seen other people make. So this is very important as well. And then I want to end our course with advice from other YouTubers who might have bigger channels than me and who are just a few steps ahead of me and who can tell me even more stuff that I might not have thought of. But I think that we all kind of strive for just same thing and have the same mindset by now. So I really wanted to share with you everything that I know because I've building I've been building my Youtube channel for more than two years now. I have got 30 thousand subscribers at the moment. And my channel has started to grow pretty quickly this year because I started it off with less than 10 thousand subscribers and now I'm at 30 thousand. So I guess we'll reach bigger numbers in the future, or at least I hope so. And I have learned so, so much about YouTube and I wanted to share everything that I know in here. I tried to keep the class as short as possible while also adding all of the most, most important things. So I really hope that you will enjoy this class and let's just get going. 2. The most important thing: PURPOSE: Let's talk about what is in my personal opinion, the most important thing when you want to have a YouTube channel and one to get it to be successful. The most important thing that you absolutely need is purpose. You need a vision and you need a reason why you're doing what you're doing. If you're just doing it for fun, that's okay as well. But if you really want to be consistent and grow your channel, you really have to have a vision. Maybe you've heard that before because all of the self-development people are talking about purpose and vision lately. And everyone seems to talk about it, but you don't really know what to do with that. You just love creating art and wanna do it. I just do the seven questions. Why I believe that's what it's called. And it's just basically asking yourself why you wanna do it seven times. So you want to build a YouTube channel for me personally, I'd ask myself, why do I want to have a YouTube channel? And I'd say, because it's fun to create art. So why do I want to share my art with others? Because I want to be there to inspire others. Why do I want to inspire others? Because I've made the experience that our teachers really tend to criticize others, bring them down and not inspired them. And I really want to be someone who goes against that and who works against it. I really want to be someone who will lift others up instead of bringing them down. And you may encountered effect that I've done that before because my answers are actually quite deep in the beginning already, but I just keep going and ask myself why, why, why again and again until I have a response that's so deep that I can feel it in my bones. And I've done that exercise before and it ends up with me wanting to inspire others because I felt down, because I felt beaten down like I'm not good enough, like I'm not good enough of an artist to do that. And I really want to show the world that I can do it and also that others can do it as well. I really want to help other artists and I really want to empower myself and others by doing what I'm doing. So keep asking yourself this question. I've found that seven times is actually a really great number. Really get clear on your vision and clear on what you wanna do. You can of course, create a vision board, create whatever helps you stay with your purpose and your main purpose. Can't really be money. I guess you've heard that before, but it's really true. I mean, for me personally, I admit that money is a big factor for me. I really want to make money with my art. I really want to be a full-time artist. I want to be successful with that and make enough money to live comfortably, of course. But why do I want to earn money by doing what I'm doing and what would I even be doing with the money? Just money alone isn't great motivator because it's just so vague. And the more you can imagine what you really want to do, what you really want to change, the better it is because you will stay motivated. And that's really important because YouTube really is a marathon and not a sprint. Most likely you won't be an overnight success. So you have to have a clear vision on what you want to do in order to stay in the game, to not quit. Along the way, I've been creating videos for 2.5 years now, and I've just now hit 30 thousand subscribers. So it takes awhile and it will probably still take a while for me to reach a 100 thousand and even more. So I'm just in here for the long run. I I mean, I get impatient and a lot of the time because I'm human, but I have a vision and I will most likely never quit because I really wanna do what I'm doing because I really know what I'm all about. I really want to inspire others and help them, especially if they feel low and down and if they feel like they can't do it, I really want to uplift them and help them. And that's why I decided to paint this little light bulb with a little world in its stands for imagination and inspiration. And I thought that it would go nicely with that theme. So in conclusion, pick out your journal or just get into a meditative mindset and just ask yourself why you wanna do it. I promise you that it will help you so much and you can do that more than one time. I like to remind myself over and over again and often when I hear comments from people telling me how much I've changed their lives. I get reminded why I'm doing it. But especially at first when you don't have those comments, remind yourself why you're indie game, why you wanna do it? This is seriously so important and it has to come before all the other things that go along with having a YouTube channel. So I wanted to start with that one. 3. Become Consistent : So now let's talk about consistency. This is so important when it comes to YouTube, because if you don't upload consistent content, what are you doing? Them? I mean, that's the bone of everything that we're doing. We want to regularly upload videos. So I really recommend choosing one day of the week and upload a video every week to, For me, it's Tuesday at the moment, and I've changed that over time. I started off with a Friday and I did accelerate an epic fun day than I was went onto Monday and quickly decided that Tuesday is the best day for me. So you don't have to stick with it forever. You can change it up after a few months. If you see that Friday is not the best day for you because you do that and that and you have other things to do on that day. That's okay. But just pick a day that you feel like will be the best for you and then just stick with that for a for a while, at least for a month or something until you think if you can change that day. But this day is nonnegotiable, you have to make this your absolute top priority. Because if you don't, you won't upload videos consistently. Or what also happens a lot of the time with new YouTubers. At first, they are super motivated and they upload like 20 videos. And then they quit because they've uploaded 20 videos, one video a day or maybe three videos a week. They have been super motivated and productive, which is great and awesome. Yes. But then they lose their passion or their edge because they have burned themselves out. So spread out your videos. I really recommend one video a week. Because that way you can focus on making a really good video, especially since at first you have to learn things. If you are not familiar with filming, editing, uploading, everything like that, then it will take a bit for you. So I wouldn't recommend starting off with more than one video a week, but I also absolutely would not do less than one video a week. I'd say start with that. I would say choose one day and this is your deadline. Your video has to be online on that day. It really doesn't matter if you are let's say your day is on Friday and you are finished by Tuesday. And then you can relax. Or if you are one of these people that if the deadline is Friday, that it will be online and finished on Friday, it really doesn't matter because I've had both of these scenarios over and over again. And in the end, all that matters is that your video is online on Friday and chose to do that, just get it online but that day and make that nonnegotiable, This is your priority. If you want your video to be online by Friday and you haven't. Finished editing the video and your friends ask you to hang out with them. I'm sorry, you can't because your video isn't finished, you have to edit and upload that. And that might sound harsh and you will think, yeah, maybe I can just upload it on Saturday instead. Yeah, I mean, you could do that. You are your own boss. But to really build some momentum, self trust and consistency, I think you have to prioritize uploading your video. And if you want to hang out with your friends on Friday, then you have to finish your video earlier. It's not that hard. I have done that for more than two years now. And of course, there were weeks when I didn't upload. I got sick or one time I was on vacation and I decided to take a break. But that was only after having uploaded videos for like a year or something. But this shouldn't be the normal. Your normal should be to upload videos every week and this should be ingrained so much in your soul. This should be so important to you that when you stop uploading videos, it feels weird. When I was moving into my apartment and I think it took three or four weeks off. It felt so weird to me and not to upload videos because I'm so used to that. And I'd also say, when you're first starting out, let's say you haven't uploaded a single video on your channel yet, or you have maybe uploaded less than ten videos. Expect that your videos will be super, super bad if you've never done that before and haven't studied film or something like that. If you've never created a video, if you've never heard yourself talk or edited video, these things will be hard at first, and the videos will be really bad and you will cringe when you hear your own voice because you're not used to that. And that's your videos don't have to be good at first. At first, I believe it was at least the first six months where I had this approach where I thought my video does not have to be good, it just has to be online. So I think it was Friday, my upload day at that time. I thought that my video has to be online on Friday and I do not care if it's good or not. Of course, my videos weren't absolutely terrible, but I just wanted to get into the habit of uploading videos every week. And so I didn't pressure myself to make good content. I just pressured myself to make content consistently because I knew that for YouTubers, The most important thing and the thing that often gets in the way of their success is that they don't upload consistent content and that is just so important. And since I knew did, I really didn't focus on the quality too much. I just focused on finishing the video. And that doesn't mean that I have asked it. I just had certain things where I knew I could do it the hard and super perfectionist way, or I could just do it the easier way. For example, at first, I took all my thumbnails with my phone instead of my camera because I knew that it would be easier, simpler and quicker. And this wasn't just such a terrible thing to do it just with simpler and yes, the quality of the thumbnails wasn't as great as it could have been, but it just kept me in the game and I just had finished videos and that is so important. So after getting into this consistent schedule, then later on, I decided to improve my videos. So that's what we're going to talk about next. 4. Improve your Videos: Now let's talk about how to improve your videos in order to have your videos and enjoyed by a large audience, you should strive for improving them more and more over time. I would never aim for a perfect video because you'll never get there and you'll just be disheartened. But start where you are right now and then just keep improving over time. There's really no shame in starting to film your videos on your phone and make them super simple at first, we're here trying to get you in the habit of being consistent and having the right mindset to improve over time. I'll share with you some things that I found that I make my videos much better and how I personally create my videos right now. My videos still are imperfect dough and there's still room for improvement, but that's totally okay. I'm currently filming my videos on canon ES6 St. Mark two. This is an amazing photography camera that I got for my photography business. But I don't do a lot of photography anymore. So I figured why not use this for my videos now. But if I had to buy a new camera for my YouTube channel Now, I'd go for an Canon EOS 70 AD ADD, since those are way cheaper and great for video, I'll try my best to link those for you. And I are mostly used canon so far, I'm sure other brands are great as well. Those are just the ones that I have experienced with. I have a 74 to 72.8 lens on there, which is great because I can adjust the frame depending on my subject. Since my camera lens combo is pretty heavy, I had to get creative when it comes to my childhood solution. At the moment, I'm using a Manfrotto tripod with a bag full of rocks to make its steady enough. I wish there was a good wall-mounted solution, but I haven't found anything good yet. If you're filming on your phone and this is so much easier when I film extra footage on my iPhone aid, I use a table mounted tripod. This one wasn't expensive at all, and I quite like it. I will link it for you as well. Most of my filming is done overhead, so this is why I have these solutions and place them on Frodo tripod can also be used as a regular tripod dough. And if you're painting on an easel or creating something that's not flat, it's still a good choice for a tripod. When it comes to lighting, I have these two lamps that I use when I don't have any daylight, I actually prefer daylight though. So I tried to use as little artificial light as possible. The most important thing when it comes to video is the audio. I user wrote Mike to record all my boss overs with. I just plug it into my camera and record a video, but I'm later on removing the visuals and only using the audio. I've found that that's the easiest approach for me. Most of the time. I record the visuals first. Then I'll edit all the footage and Adobe Premier on my MacBook Pro until it's about ten to 15 minutes along. When I'm done with that video, i watch it while recording the voiceover. After recording the voice over, all there is left to do is create a new project in Adobe Premier, combined my visuals with the audio ad in my channel, NGO and end card and render all that together. Then we have the finished video. I'll try to make sure that the visuals and the audio go together nicely and that the visuals look interesting. I personally like zooming in and out a little bit so it doesn't get too boring. If you want a good into and to know how to create it, maybe check out pages like Fiverr or hire someone to create us into. Make sure it's very short dough or else people will stop watching your video. Here's how my videos are set up. In the first few seconds, I say something like Haiti air today. I'm going to show you how to paint that into. The next section is my intro. It's just my very short intro. Then the main video starts and I started talking about whatever the video is about and create the RFPs. And then after the video you can see an end card. There are a lot of ways to approach this though, and I recommend just trying out and checking what's right for you and your channel. What I would absolutely recommend you to focus on as well are good thumbnail pictures. Please don't put any ugly fonts on their. Makes sure your thumbnails have the right format so that there aren't any black frames around them. And just take decent pictures. Take them with daylight, ideally, with indirect sunlight in front of a pretty background. And you can just take them on your phone. That's not a problem. Just make sure that the lighting is good and that your pictures are sharp and you can see what's on there. I see so many new channels with really, really terrible thumbnails. And I immediately know that I never click on them. And this might sound a bit harsh, but if you really want to be successful on YouTube than maybe take your beginners designer course or something. I'm sure there are a lot on here and skill share and maybe I'll do one in the future. So these were all the things that you have to keep in mind when making your video better. I'm sure there are other things as well, but those are just the ones that I'm currently using for my videos. 5. Ranking in Search: If you are a small YouTubers and want to get people to watch your videos, a good way to do that is to solve a problem for them. Whether they are looking for a specific tutorial or trying to figure out how to use certain art medium or program. There's so much potential here. I'm sure there is something that you know or that you've learned along your artistic journey. You have something to offer that not everyone knows. Share that in your videos and explain it to people who are just a few steps behind you. A strategic way to do that is by looking at what people are actually searching for. My tip is to go to the YouTube search bar and type in how to pay dot-dot-dot, how to dot-dot-dot and procreate, wash tutorial, dot-dot-dot, and see what YouTube suggests. Those are all amazing video ideas. Then click on them and see what kinds of videos are already ranking for those terms. Are those videos created by big channels? Today have lots of views already. Then I wouldn't use those keywords because the competition is too big already. Maker term more specific. Instead of how to paint a horse, you can use how to paint a horse with watercolors for beginners. This is much easier to rank for, depending on your niche or art medium, you might need to make it even more specific. The more specific the better at first because your channel is quite small and you don't want to have too much competition here, but don't make it too long. You want your title to still be visible on YouTube and not be cut off somewhere. There are also browser extensions like Tube Buddy and vid IQ, which can help you determine if your keywords are good in terms of search, traffic, and competition. But I've personally found that they're not the best in actually determining that. So I don't focus on them too much, but you can try them out if you want to. I've ranked for heart keywords and I didn't drink for easy ones. So it's honestly a big trial and error and also a guessing game. I know that sounds a bit frustrating, but that's just the way it is. And that's okay. I mean, that's just YouTube. You can never know whether a video will be successful or not. Youtube may surprise you, but you can do certain things that help the success of your video. Now that we have chosen a keyword or phrase, we want to really use it. One that I've ranked for is sketchbook ideas. I started with easiest sketchbook ideas for beginners because it's a bit longer. So I ranked for this 1 first. After deciding on your title, it's time to actually produce the video. Make sure that the video is exactly about the keyword that you've chosen. It's also a good idea to actually say the keyword in the video a few times, included naturally in your speech. You can start your video off with. This video is about sketchbook ideas for beginners, because YouTube listens and some people say that it helps the algorithm. I don't know whether that's true or not, but it can't hurt to do that. And also, if people listen to the key word, again that they have put in there like, oh yes, that's the right video for me. So it really can't hurt to put your key phrase into the video as well. Once your video is produced, edited, and being uploaded, add your keyword to the text section. I like to use terms like sketchbook. Ideas for beginners are Journal ideas for beginners, watercolor sketch book ideas, easy painting ideas, you get the idea. Basically, use similar words to describe the same thing. You can also use the search bar for that, like we initially did with the title. Lots of people also loved to use the Google keyword planner tool because it gives some suggestions, but I rarely do that. I find with my simple approach, that's all I really need once your keywords are in the tech section, also include them in your description. We're still not sure whether that actually helps or not. But a counter to do it, write a paragraph by including all the keywords. It's important to include them in real sentences because otherwise your video might get flagged. I'd write something like in this video, I'm showing you five easy sketchbook ideas for beginners. I really hope that you enjoyed those art journal ideas. Let me know what kinds of painting ideas you'd be interested in the future. So just write a few sentences. They don't have to sound amazing there just for the algorithm and people hardly ever read them. You've now done everything to make your video rank for the term that you initially chose. But please don't beat yourself up if it doesn't rank right away. I've had videos that took a year to really take off. A good idea is to do multiple similar videos. That's why I've done so many sketchbook ideas videos. I started, people were looking for them. I absolutely loved to create them. And so I made more than 30 of those over time. Youtube now knows that when it comes to sketch book ideas, my channel is a really good place to go to. And multiple of these videos rank. And if someone watches one of those videos, do you're likely to watch another one of these? I've created binge worthy content and the algorithm really loves dead. And also on a side note, if you have a video that goes really well and people really love it, and it takes off and has way more views than all your other videos. And it was a topic that you're interested in. Then I highly recommend creating more of these videos. For example, I had a wash tutorial that really took off. It has more than 200 thousand US by now. So in the following weeks, I decided to create more watch tutorials like that because people seem to really love them. Sometimes you have to go with where people are and what people want to see. Not just what you wanted to create, but it's honestly just about finding the right balance. Because if you only do the stuff that people are searching for, and if you only focus on ranking and getting your video watched, then you might lose your passion. And the reason why you started in the first place. And if you don't ever do that and just focus on your passion, people might not find your videos. I mean, you can succeed either way. But I think the best option, and I'm sure that most YouTubers would agree with me on this one is to find the right balance between those two. So what's a topic that you really love? Is it a certain type of topic? Art medium Program? Pick something that you're really passionate about and see if people are actually looking for that. Make your title very specific and pick something that not too many YouTubers have covered already. This might be a lot of work, but it's really worth it in the end. So I really hope that you learned something in this section and can use it for your videos. 6. Be Social: So now that we have made a good video and it's online or we've meet multiple videos, it's time to be social. What I mean by that is that YouTube is not just a search engine, but also a social media platform. So we want to use that to our best ability. If someone comments on your videos, you absolutely have to respond, especially at first when you have a small channel. When your channel gets bigger and it becomes harder to respond to all comments. But if you don't have as many comments, respond to the ones that you get. Absolutely do that. And good trick to get even more comments is to ask questions, ask questions in your videos, asked questions in your pinned comment. If someone comments on your YouTube video and says, this was a really cool video, I'd say, thank you so much. What other kinds of videos which you like to see or just ask them a question so they have to respond again. And so you will get even more comments and make the best out of everything that you've got right now. If you don't have any subscribers and any traffic yet, a really good idea is to post in Facebook groups. And what I mean by that is not to go into those separate subgroups. And I will talk more about that in the next section. I mean go into specific art groups that are really for the thing that you are creating. For example, I'm in a lot of Sketchbook groups. I'm also in a lot of watercolor groups. So if I just created watercolor tutorial and I still do that to that, they not for every video, but I still do that. Once I have created a watercolor tutorial, then I create a shorter version that's just below one minute and make sure that it looks good on all devices. So I make it square and I make it less than a minute. And it's just my watercolor tutorials, just the visuals with some music behind it without my original narration from the original video. So I just take the painting and I put some music over that makes sure that you have the rights for the music mixture, that it's royalty-free music. I love to use epidemic sound. It's really worth the money. You can link its wherever I can link things so you can check it out and show me your affection. But I was looking for scrambling to some long as no one was going to be going. And that activity gray line. Now we know so far is be its bounds defines on the high CPU plays. So just make a short video and then post that into all the groups that allow you to promote something. There are, I mean, different Facebook groups have different rules and if you don't follow them, you might get kicked out of the group. But I chose joined a lot of groups and then try it In which ones I can post and which ones not. So when I post into groups, make sure to be really aware that the people who will see that are people who enjoy art, but they don't know you yet. They don't know what you are creating. You are interrupting their day with your content. So make sure that you add some kind of value. I'm always very careful with my wording. I always wished him a nice day or ask them some questions or whatever comes to mind, that's sort of nice and kind because I don't know those people yet. So I'm with every post, I'm kind of introducing myself. So I use the link to the video that I have on YouTube and put it in the posting. And then when people like the short video that I have put in the group, they can click on the video and maybe even subscribed to my channel. Sometimes I even put in a call to action to subscribe to my channel if they like sketchbook ideas, watercolor tutorials. So I give them a reason to go there, a reason to subscribe. I tell them that the full tutorial is available for free on YouTube. So just make it very valuable for people. So they have a reason to click on the video. And this way you really get people that are interested in art to go to your channel to look at your videos. And if they like them, they might subscribe and I still get a good amount of subscribers from that. Another way to get new subscribers is of course doing collapse with others. And to be honest, sometimes clubs are a lot of fun, and if you do them for fun, they're great. But if you only do them to grow, there, really a lot of work people bail out. A lot of people don't even respond to the initial question if they want to collab. So I'm still looking for some collab partners with ideally bigger channels because you want to use it to grow. But I'm very aware that collapse aren't always going perfect. I'd say collapse or a good addition to your strategy, but they aren't really the entire strategy unless you manage to come out with a huge YouTubers who has so many views, but they probably won't even respond to your message if you're small YouTubers and you don't have any value to offer for them. If you have a YouTube channel, you might also have other social media platforms such as Instagram. And Instagram is a good platform to just be there and it's a really good platform for artists Sukh grow. But what I've found is that interests. So Kim is a really bad platform to link to external other sites. And people rarely click on links on Instagram. So if you want to use it just to promote your videos, that might not be the best option because people might not click on your link. And I'm quite active on Instagram. I use it more as a secondary platform, more for my image that people know that I'm there, that I'm still creating things and that people who maybe just didn't watch my recent videos know that I'm still, they're still creating. But it's not like, hey, here's my Instagram post, please go to my YouTube video. I don't do that too often because people don't click on it anyways, and you want to make content that's interesting on Instagram without them having to leave. You could also do Pinterest. And if you're interested in Pinterest, I recommend the sculpture class by own my, when she did a great job explaining everything that goes on with Pinterest and she knows a lot more than me, so I really recommend her course if you're interested in Pinterest, I use it a little bit, but not so much to drive traffic at the moment. So now that we've covered all that, I just wanted to quickly talk about how to deal with hate comments because you might get them and you might want to be prepared for them. I don't get a lot of hate, but it's still there. And most of the time, my subscribers, they don't see the hate because often it ends up in my spam folder or I just deleted before anyone else might see it. So a lot of YouTubers get a lot of hate that you never get to see. And also it might not be the first comment popping up there because it's just it doesn't get as many likes and It's just down somewhere. So most of the hate comments just get lost. But you as a creator still see them. I just wanted to let you know that everyone has to deal with that. It's not just you. And people will try to find something that you might not like about yourself. And they will pick on that. So they will try their best to really bring you down and to find your weakness and to address that. And I just keep that in mind that sometimes those people, they just want to bring you down and that's the entire purpose. And I would not give them the permission to mess with me and to just be in my brain and waste my time and energy. And what I often think about is the Ted Talk by Briney Brown, where she talks about shame. And she talks about this quote, that it's only the man in the arena that counts and not the others who aren't in the arena. And I often think about that because those people who are commenting mean stuff. Rarely ever do they have videos on their channels. So those people, do they really matter? No, because they haven't done it themselves. They are not putting themselves out there. They're not creating anything. They have absolutely no authority to criticize my art. So the best way for me personally to deal with any kind of mean comment and to deal with criticism. Just at first, look at what are those people doing. And if you want to get good feedback, please don't listen to people who haven't done what you want to do. Listen to other YouTubers who are far ahead of you. Maybe message them and ask them if they have any tips or advice. Just follow the advice from other YouTubers who really out there. So that was everything on being social. Now, let's move on to the next section. 7. What not to do :): In this section, I wanted to tell you some of the mistakes that I have made or a dead I've seen other people make and just what not to do on your channel. The first one is something that I've personally done a lot in the past and still have to stop myself from doing, but it's absolutely. So use us. It just brings you down and drains your motivation and it's to check your numbers. 247. Don't check your analytics all the time. I mean, look at them from time to time. There are great and YouTube offers a lot of analytics and they're so interesting, yes. But don't check them multiple times a day. Don't check your subscriber count too often. Just don't obsess over these numbers because it just drains your energy and it's just, it doesn't, isn't productive for you. The next one is to don't pick a niche that you don't absolutely love it when you have an art journal that is a niche in itself. And your niche can just be art. But I'd recommend to niche down even further and have some main themes on your channel. On my channel, it's sketchbook, ideas, wash tutorials, watercolor tutorials. Most often I will create a video about that. And so that's become kind of my gel NIJ. And I have picked those because I absolutely loved those. And I would say, pick something that you really love because if you don't, you'll run out of energy and it won't be interesting anymore after some time. The next one might sound a little bit harsh again, by police don't assume that people owe you anything. People shouldn't subscribed to you because you deserve it. I mean, everybody kinda deserves success. Everybody deserves to be appreciated. But that's not what it's about. That's not what YouTube is about. You don't get subscribers because people PDU and this shouldn't be your goal. Nobody owes you to subscribe to you. The universe doesn't owe you to have a big channel. So rather focus on bringing value to people. And if you really offer a lot of value and give it your best shot and put everything into it, then people will subscribe. But they won't just subscribe out of pity. And if they do, that's not the kind of life that you want to have on your channel. The next one is to don't spam in the comments section of other YouTubers because you will just get in the filters. And when I see someone spamming in my comments sections, I immediately blocked them from my channel. They can never ever comment again. Please do not spam, do not put links into common sections of other people because those videos have nothing to do with your videos. This is not your audiences, is not your place. You don't come into the house of a strange person that you don't know and start shouting about your business. And the same thing applies here. Please don't do that. It's absolutely useless. You won't get subscribers that way. You seem pretty desperate when you do that. And if you don't offer any value, you will just be spammy. Also do not, do suffers up because this will absolutely destroy your channel. It's against YouTube's guidelines and just not allowed. So they can even turn down your channel and you will lose it. Please don't do that because the people that follow you when you do suffer, so they just follow use so that you follow them off, obviously because that's the whole point. But the day will never watch any of your videos and this will just kill your account. I'd rather have five real followers than a 100 fake ones. And the next one is a little bit similar to the first one with not checking the numbers. Don't focus on your competition too much. Don't obsess about other people's numbers. Don't obsess over what they are doing. Don't compare yourself too much. Because this, again, will just bring you down. It won't help you at all. And if you see others as your competition, make it harder to work with them and you see them in a negative light. And it makes it so much harder and it just kills your energy. And the last one is to not share stuff that nobody cares about. And it's up to you to decide what's important on your channel. Some people talk about things that are off-topic from time to time. And I think that's OK. I mean, if it's really interesting what you ate for breakfast, it has something to do with your video. Yeah, sure do it. But if you just share random stuff and every video is about a different topic that has nothing to do with art or It's just super random. There's no common theme, no common thread. It's just hard for people to follow your channel and it's just uninteresting because I don't care what a stranger does in their private life unless I'm a huge fan of them. And if you're just starting a channel, I'd say just pick a common theme, a thread, and just stick to that and make sure that you have a focus and just pick a topic and then keep creating about that. So now that we are done with that, let's move on to our last section. 8. Advice from Big Youtubers: For the last section of this course, I decided to ask other YouTubers who are ahead of me and who have more subscribers and are even more successful than me to give some advice to use so that I can included into the claws. And I really love all of those artists and thank you so much for everyone who provided something that I can share with you. Now. So many small said consistency is key, both timing wise and in terms of the content you're putting out. People want to know what to expect and they want to get what's there there four. And a series or a challenge that goes from week to week is a great way. Not only to have people coming back for more, but to get yourself into good rhythm of filming, editing and uploading Lee Lx and just shared the most important thing. Don't make videos if you don't want to. Authenticity is key for me when watching the creators, I love on YouTube, if it isn't fun, don't do it. Cocoa B are tagged some really great otherwise as well. Aim intentionally to be different. What sets you apart? Do you want to see that's not being created before what makes your work. You, in other words, spend time cultivating your voice. Those that resonate with your work will come and enjoy this stage of building when the world is watching your every move, it's hard to truly experiment and have creative freedom. Miro Biola said, I would say the most important thing for me has been to define why I do what I do and to never get caught up in the numbers or popularity. Always remember your subscribers are your people before they're ever a number. It makes things way more enjoyable when you have a purpose to mine is to encourage others to have fun creating while also having a creative outlet to process what they're feeling. And then last but not least, Mecca Gino's at me a really long voice message and these are the most important things that she said. She said, don't follow trends just because they're trendy, don't copy others. And instead rather be yourself. Think about what you want to do with your channel and why you're doing it. How can you be different than others? What's important to you when it comes to videos? What do you focus on when you watch other people's videos? Except that there will be ups and downs along the way. Upload consistently. Don't do suffer SAP. Makes sure that your thumbnails look good. Try out different things and see what works best. Make your videos searchable. Make your videos educational, like with tips and tricks, how to be patient. It takes a long time. I think, long-term. She has been creating videos for nine years now, so hang in there. Don't obsess over numbers. Never forget why you started. Keep in mind what you stand for and remember what's your and your genitals vision. So since this is a skill share clouds, we need a class project to go along with it. And I decided to create a workbook that goes along with all the things that you've learned here. Check out the workbook, download it, and fill out everything, and then share with everyone what you have learned in the workbook. Ideally, just share pictures with what you wrote in there so we can all learn from each other as well. I'm so excited to see what you're all going to do with everything that I've shared today. And I really hope that you enjoyed this class if you did so please leave a positive review at really helps a lot. And you can also check out my YouTube channel and all my other classes. Thank you so much for watching. I really hope that you learned a lot and until next time, goodbye.