How to Grow Traffic to Your YouTube Channel (for Beginners) | James Nguyen | Skillshare

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How to Grow Traffic to Your YouTube Channel (for Beginners)

teacher avatar James Nguyen, Professional Money and Lifestyle Manager

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (58m)
    • 1. Introduction to Growing YouTube Traffic

      4:47
    • 2. How to Do Competitive Research on Other Channels (part 1)

      4:52
    • 3. How to Do Competitive Research on Other Channels (part 2)

      4:44
    • 4. How to Do Keyword Research (part 1)

      4:39
    • 5. How to Do Keyword Research (part 2)

      4:52
    • 6. How to Make Effective Titles and Descriptions (part 1)

      4:33
    • 7. How to Make Effective Titles and Descriptions (part 2)

      4:57
    • 8. Ways to Optimize Your Actual Video to Grow Traffic

      4:56
    • 9. Your Thumbnail Matters and Tips to Make People Click

      4:58
    • 10. Why Video Length Is So Important

      4:58
    • 11. Tips to Move Up Search Rankings

      4:58
    • 12. Advanced Strategies and 2019 (And Beyond) Trends

      4:37
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About This Class

This class is designed to be a step-by-step guide to growing YouTube traffic for beginners.

I will cover all of the basics – from keyword research and search engine optimization to video structure and thumbnails.

Are you overwhelmed by all of the articles and blogs and videos out there, each one giving some new hack or secret to grow your YouTube traffic?

I was just like you. I'm here to help you by using methods designed for newbies - live screencasts and walkthroughs, step-by-step guides, and overviews of basics.

No fluff. Just basic, proven lessons that you can apply to YouTube traffic, and even beyond to blogs and other websites.

Lesson #1: Introduction to Growing YouTube Traffic

Lesson #2: How to Do Competitive Research on Other Channels

Lesson #3: How to Do Keyword Research

Lesson #4: How to Make Effective Titles and Descriptions

Lesson #5: Ways to Optimize Your Actual Video to Grow Traffic

Lesson #6: Your Thumbnail Matters and Tips to Make People Click

Lesson #7: Why Video Length Is So Important

Lesson #8: Tips to Move Up Search Rankings

Lesson #9: Advanced Strategies and 2019 (And Beyond) Trends

My class provides a base of knowledge that will help you build YouTube videos and channels from the ground up to attract viewers, engagement and traffic. My focus is on core skills that you can apply to any channel, website or blog.

Meet Your Teacher

Teacher Profile Image

James Nguyen

Professional Money and Lifestyle Manager

Teacher

Hey, I'm James. 

I teach people how to trade stocks, ETFs, cryptocurrencies – pretty much anything that has a price chart. 

I want to share my experiences managing billions of dollars at hedge funds, making venture capital investments, earning money online, and living an active lifestyle. 

I’m all about simplicity. 

Many of my stock trading and technical analysis classes will be focused on my Stacking System  - a step-by-step process to analyze any price chart using simple, classic technical analysis. I apply a few basic trading strategies, and stack them together to give repeatable signals.

 

I actively post trading and market analysis on

Twitter @marketmind3

and on my websiteSee full profile

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Transcripts

1. Introduction to Growing YouTube Traffic: welcome toe. How to grow traffic to your YouTube channel, a beginner's guide to search engine optimization, keywords, video strategies and more from basics to 2019 tips and beyond. This is Lesson number one introduction to growing YouTube traffic So you have a YouTube channel or an idea for one. But you're new to the whole world of search engines and keywords and traffic, and you're a little bit overwhelmed by all the information out there. Where do you even start? Well, we're here to simplify things for you. The beginner. It seems like a lot of the information online is targeted at experienced YouTubers business owners or ambitious entrepreneurs trying to grow their email lists or sales funnels or businesses. Maybe you just want to produce simple videos for fun, or you're just trying to dip your toes into experiment before going on to bigger goals. We were just like you a few years ago. We just wanted to make YouTube videos to share some of our thoughts and ideas, and we really didn't know what we were doing. A lot of the ideas in this course are meant to be simple and straightforward, because these were the ideas that we ended up latching onto. We're hopefully save you hours of searching online through articles and videos, most of which is obsolete because YouTube and Google are always changing their algorithms. We're going to guide you step by step, but live screen cats and walk throughs will cover house search engines work and how to optimize your YouTube channel and videos all the way from the descriptions to the thumbnails and everything in between. Before we continue. Let's get our mindset right. In order to succeed at this, you must be willing to learn not just from this course, but even beyond it. A lot of this stuff is confusing, and most people give up on it because they just can't even get through the first hour. Just stick with it. A lot of this stuff takes a long time to master, and if you're doing it right, it actually may take weeks or even months to even see results. Well, you don't want to look for is hacks and secrets. You'll find plenty of those online, but most of these shortcuts don't work as well as people claim. More importantly, Google and YouTube are constantly changing their algorithms. Ah, lot of the purpose of their changes is toe wipe out all these hacks because ultimately, what does Google really want? Their business and their business ultimately relies upon giving users the best search results for the content that these users air searching for. Don't forget that content is king. Having a successful YouTube channel starts even before the first video is even created, and we're getting guide you through that. We're gonna guide you through what YouTube actually looks for and how to build from scratch a channel and videos that is built from the ground up to get traffic. Getting traffic is all about using every small edge you can from the title to the thumbnail to the length and content of the video itself. Let's start with the basics. If you typed in anything into the YouTube search bar in this case, that's type in what digital cameras should I buy, You're gonna get a bunch of videos and search results, So why are these videos showing up as the top search results? A lot of things come contribute to that. The title, the thumbnail, the description, all of these if you can optimize will get you moving to the top of the search results. But even beyond just title description and thumbnails, driving traffic to your video also relies on good content You to pays attention to not just videos there clicked on, but the engagement of those videos. Ah, and the content of those videos. And so we're gonna talk about this in this course how to increase engagement in in your vision, your content that means likes, dislikes, comments how toe get more views. YouTube also plays really close attention. And we're gonna talk about this a lot how long people watch. So we're gonna talk about how to optimize your videos to get people to watch longer. There's different ways to do that. From the structure of the video to the format to to just the content itself. And you two focuses on subscribers. So these are all things that were going to talk about. These are all things that one by one, if you can get an edge on, will help drive traffic to your video. 2. How to Do Competitive Research on Other Channels (part 1): Lesson number two. How to do competitive research on other channels. You should already have an idea of what you want to do with your channel. What you want to make your videos about, what niche you're targeting the next step is it Understand who you're competing with for your audiences? Attention. You should start by understanding what is already ranking high in getting the most traffic within your niche. What titles and topics are they using? What are their video description? Sound like what the thumbnails look like? Which of videos, air getting the most views? Which video would you click on if you were presented with the same options on a page? Remember when we said this would require a lot of work? Well, this is part of that work putting in the time to really understand your niche and what viewers searching for similar videos are actually watching. This is that research, and this will really help you Oil. Ultimately, in the long run, we're gonna dive right into a video we put together to kind of walk you through this process live. What we're gonna do is we're gonna hop on over to youtube dot com and we're gonna type in instant pot and see what we get. So I'm not gonna click enter just yet because I'm interested in getting an idea of what kind of potential keywords that we could rank on or what potential videos that we can create. And we'll talk more about this in the next video. But for now, let's just do some basic keyword, brainstorming and then, of course, do some competitive research. So instant pie. We got instant pot recipes. We got instant pot ribs, instant pot roast. So let's just click here and see what we get. Now we can see how to use instant pot has 316,000 views right here. Instant pot chicken top six. Easiest things to cook in your instant pot. Perfect for beginners. All right, so let's just take a look at the top three. So let's go ahead and open those up and let's analyze them. So the 1st 1 is this one here. Okay, so how to use the instant pot? Instant pot 101 for beginners. So if we think about the type of audience that the instant pot attracts, it attracts somebody who has a busy life who may be a beginner at cooking and just wants a quick and easy meal done fast so we can see that. So one thing that I like to do is I like to copy the titles to know pad, just kind of get an idea of what we're dealing with. So that's the title. Looks like she's promoting an Amazon affiliate link. We can see that here amazon dot to. We've got instant pot hacks, instant pot yogurt. I know that. So what? She is doing its very funny, but she may not realize she's doing this, but what she's using is a method called silo ing, and she's basically telling you to Hey, not only do I have this video on instant pot, I've got instant pot hacks, yogurt recipes and other recipes. So this is copy that in here. So that's video number one. So we're in a rank it from video one video to and video three. Scroll down a bit. We've got 373 comments, I will say. When it comes to YouTube, they're looking for engagement, so comments is good, likes air. Good even dislikes are good as well, so we're gonna pause right here because we broken up this topic into two lessons. Ah, and the reason is is because it's really important. Competitive research and keyword research is really the foundation of getting YouTube traffic. That's why all this work we're gonna be doing and it sees these next couple lessons are actually really important. Um, I mean, this work is even more important than actually making your videos, because, really, the content of your videos will depend on choosing the right topics. Um and so you need to create content that will attract viewers by being in demand and unique and not too competitive. That's how you'll get people actually click on your video to even find your videos. So many YouTubers just waste their time making videos that will never rank. And that's why they don't get the traffic. So take a while to digest its and then we'll continue this in the next video 3. How to Do Competitive Research on Other Channels (part 2): lesson number two. Part two. Here. We're gonna continue with our walk through of, Ah, live competitive research, and we'll give you our thoughts along the way. This is the instant pot chicken cook with me Meal planning meal prepping Sunday set up. So let's go. Here, take a look. Okay, let's see here. So it's a 20 minute video, all right? And it has 658. Likes 5000 views. If we take a look at this video here, this is 320,000 views and 7000 likes. Now notice how it says 13 minutes here and notice how it says 20 minutes. Here. We'll go back to this later on. All right, so we'll talk more about that. Why? A certain amount of time of your video is important. Why? The timing is important. And why is it that this lady has Onley 5000 views, whereas the other lady has 300,000? And this lady is ranked right below that lady? All right, So why is that important? And why does that correlate to the time? So we'll talk more about that later on. But for now, let's just do competitive research We're not trying to figure things out right now and go from there. So if we take a look at the description, says, Cook with me as I try a new recipe with instant pot. So the description contains the key work Sunday set up. Looks like she's got some Amazon links. And if we think about instant pot, who could it be targeting? All right, so this lady calls out people who are trying to prep on Sunday. So if we can get an idea of who it's targeting, it's targeting. Mothers is targeting people who are busy, who may be only have time on Sundays to set things up, and chicken is a common thing. So maybe she's getting a lot of clicks. We don't know exactly, but we know that the headline and the description work together and getting clicks All right back over here. This is the 3rd 1 so let's take a look at this one. So this one is eight minutes, but it has a lot more views than those other two videos, but it's shorter. It's shorter, but it has longer amount of use, and his third it's got 11,000 likes and 633 dislikes. If we strolled down, we can see that it has more comments than the 1st 1 So why is it that the 1st 1 is number one and this one is the 3rd 1? And it has more views and more comments? We don't know exactly why, but I have a hunch as to why that ISS, which we'll talk more about ranking and what Google and YouTube is looking for later down the road. OK, so I went ahead and copy and paste the information. So this is video one. This is video to and this is video three down below. So let me make this bigger. So we have this information so as we're kind of analyzing the competitors, er, we want to save this for later. But can you kind of see a similarity here? So this is calling out the target audience. This is calling out the people who are busy essentially in top six ways. Top X ways Top certain number ways is always a good title, so perfect for beginners. So if you can imagine, we already see that this title has beginners. This one's calling out perfect for beginners, and this one essentially is calling out people who are busy. So it's it's target audience. So that's key. So having this in hand gives you a better idea on what potential titles and descriptions that you can have before you go on to. The next lesson is actually a good time to actually stop and go through what you learned here. Go through the top competitors in your niche and look for insights. Make notes on the titles and unique phrases from their titles and descriptions, just like we did and think about wasting. Narrator Your niche if your videos have tough competition. 4. How to Do Keyword Research (part 1): lesson number three. How did you keyword research? It is critical to figure out what your main key words are going to be and what sub keywords you can use. Keywords are ultimately going to be the basis for your videos, title description and even the content. Ultimately, traffic is what you really care about and finding out what people are searching for and what keywords they're gonna drive people to your videos and drive traffic is really what it's all about. So we're gonna find out what's working and go backwards from there, like with our competitive research. One great places Start is just to go with Google, suggested keywords. This is what users are actually searching for, so you don't really have to guess. Also, the suggestions will give you ideas for terms that your video and content might cover. Ah, as an example of you just type in skateboard. You're going to get a whole bunch of key words and phrases and other ideas of what people are actually searching for when they start typing and skateboard. You can do this with any keyword, and it's just another valuable tool to use when doing keyword research. One of things we find when people start doing keyword research and start learning about search engine optimization is that they're afraid to be too narrow. I think it's on that there's a natural tendency for people to think Well, if I go with the big, broader, popular keyword that that increases my universe, there's gonna be more people searching for it. Ah, but the problem with that is you. You normally get lost in just that sea of competition with these big keywords. Ah, the more specific you can be is generally always the better. Ah, if you're more specific, if your if your universe and your competition for a certain phrase or keyword is smaller, that just increases your chances of being click. And the more your click, the better. You'll look to YouTube's algorithm, clicks and views equal. Ah, higher search ranking. So just like we did with the competitive channel and video research, let's do some live research for key words. Okay, So from analyzing the previous videos with the top three videos to kind of get an idea of what the titles were, what the descriptions were, If we look at the three and we refer back to this. The question is, what are commonalities between the titles? Obviously, the keyword instant pot. But we also noticed that the top one and the 3rd 1 they all have the keyword beginners. So beginners an instant pot instant pot for beginners. All right, so if we go back up here and we go to youtube dot com and we type in instant pot, what do we get? So when you have a drop down like this, this is what we call the suggested keywords, and you'll see this in amazon dot com. You'll see this in google dot com and other major search engines, and what this is is high demand and highly searched keyword terms. So in other words, if a lot of people are searching for these keywords, then they'll show up in the drop down menu, right? So instant pot chicken happens to be a very highly search term. And take a look at this. This one is related to instant pot chicken, so that means there's a lot of people searching for instant pot chicken. So I'm gonna pause right here and make a note about keyword research. You're gonna see a lot of keyword research. Resource is on the Web. If you just Google keyword research tools, keyword finders. Ah, there's all sorts of, ah, of websites that will claim to give that kind of information. Some of them there are good, but to be honest, some of them ah, aren't really as accurate as they would claim. Um, you get all sorts of mixed data. Eso It's just something to keep in mind that, honestly, the best keyword research, really and the simplest. And to be honest, there free. It's This is to use YouTube and ah and Google search results. And look at what the suggestions are kind of all over the place. We're gonna go over Ah, little mawr using Google search results in the this the continuation of this lesson in the next video 5. How to Do Keyword Research (part 2): lesson number three, Part two. So we start our keyword research, and now we're going to continue it with some further research using Google and more of our thought process along the way. So these are highly searched keywords. Now let's hop over to Google and see what we get. Do we get the same thing? Do we get something different? So if you go to Google and you type in the same thing instant pot, we can see that we've got instant pot recipes, instant pot chicken. So notice that the chicken and the roast beef or the pot rose seemed to appear both in Google and in YouTube. So whenever you see that, that's a good sign, because you gotta understand. People searching and YouTube are very different than people searching and Google. They don't show the exact same thing, but if they do, that gives you an idea that if you rank on that term, that you'll be able to get traffic from Google and YouTube. So another place to find the Google suggested keyword terms is to stroll all the way down to the bottom. So there we go, So instant part recipe. Now these air specifics. All right, these air searches related to instant pot, so people are looking to buy instant pot Amazon. So let's just type in instant pot chicken and see what else we get. So if he knows when we type instant pot chicken, it gives you a more detailed view of the other keywords that are related. So, for example, instant pot chicken recipes, chicken arise, chicken noodle soup, chicken thighs, chicken bog chicken breast recipes, chicken wings and chicken and dumplings. So let's go over here and see what we get. Isn't part chicken recipe wings noodle Barani thighs. So a lot of these air actually appearing that are the same. Okay, so moving on here, we got instant pot chicken. Now let's take a look at what we have here. So what I would do is I would do the same thing. The competitive research. Now, if you notice here the Six Sisters stuff, it's a different video, but it's a similar video now. This video is different, this lady is the same, and that's another thing. So if you rank high on the main keyword, then you could potentially rank on the other smaller keywords as well So that gives you an idea that of what kind sent to create and what keywords to target. So we could potentially make about instant pot chicken. And what I would do is go back here. Let's say we want a tile, it the instant pot chicken. What I would do is I would stroll here and take a look at questions people are asking. So how do I cook? Chicken and potatoes and instant pot? How long does it take to cook chicken pot? Instant pot. We stroll down and what I would do is grab these key words. So what we want to do is we wanna have a main keyword, and then we wanna have sub keywords. So the main key word here would be instant pot chicken, and then the other ones would be instant pot, chicken and potatoes and all. All the rest here. So having these in hand will give you a better idea on how to go about creating your titles in your descriptions so that you can target specific keywords and that you're not like any other YouTuber who is simply making up titles and descriptions just out of your head. So this way, you could be strategic and rank effectively. So once you digest some of what you've learned in this lesson Ah, take a break in and do some research yourself. Look up the main keywords that you are thinking of using on YouTube and Google and get ideas for key words and phrases that are often search together. Get ideas for the title on descriptions of your video from popular keywords. Make a little note pad, um, and and start Ah, and start brainstorming for potential titles and and and phrases you can use, the more specific you can be, the better your chance of being clicked. 6. How to Make Effective Titles and Descriptions (part 1): lesson number four. How to make effective titles and descriptions. Ah, this is a big one. The left. The title is obviously the first driver of traffic to your video. Before people can click on your video before they watch, they have to find you first. And the title is where a lot of the search results kind of like first hit. Ah, for that for all that has changed in search engine optimization over the years. And with all these algorithm changes, ultimately the results are really is still driven by an effective title. Fortunately, we have already done a lot of the advance keyword research in the previous lessons to help us. So we're gonna take the next step from there. Ah, there's a science to picking the title of the video. Ah, lot of people's first intuition might be to just lazily pick a title that maybe you think best describes your video or some people go the other way, and they try to be a really artsy and creative ah and pick a title that they think sets the tone and really maybe displays their voice. Ah, that's, ah, creative way to do it, but really that's not gonna drive traffic. Um, you want to craft your title and inscriptions around the keyword phrases that you already research, the more keywords you can get in there, the better. But of course, you don't want to be spammy. Google's algorithm is really smart these days. It can distinguish between phrases and keywords and understands contacts, so you don't really have to repeat. Um, you know, some of the old ways of, ah, of search engine optimization that people still try to do is the idea of keyword stuffing. Well, they're just stuff a bunch of keywords in and repeat them. Ah, but you really don't have to do that anymore. Uh, use your keywords strategically in a well thought out common sent description, and that will just be really effective. Title should be simple and keyword focused. Don't be afraid to be to nici and specific. We mentioned that before, Ah, one of the tricks to is using specific phrases that are often searched for and and really show up well in search engines and Google and YouTube results phrases like how to for beginners top five. These air phrases that a lot of people, their search force of you can craft your video around some of these phrases. People are gonna want to click, and that's what you want. You want people to click so beyond, just like putting your keywords into an effective title The way YouTube is structured, you really want to put your keywords on the point of your video right into first sentence of this description of your video. If you look at ah, typical search result, I typed in this example WordPress tutorial. You see that YouTube the way it's format, and now it gives you, Ah, little a little blurb from the description eso that little video fragment shows up in all the previews and all the search results. So if you can make your keywords in there, if you can make that enticing, people will click. Um, and again, you want people to click. Ah, so just elaborating on that example, I just used um, if you go back the ah and click on the description beyond blurb, there's obviously there's there's more room for that. People put the description you can see in these two examples I use. I just pulled up the top two examples from my WordPress tutorial search. Ah, beyond that that first blur. You see, they have these long extended descriptions, and you can see if you read it, you can see what they're doing. They're putting in key words and phrases on there trying to get ah, you know, mawr keywords in there because, uh, their search engines actually search for those, and and they it shows up in people's results when they're searching for it. So if you can get a few hours in descriptions naturally without stuffing Ah, and and use all the keyword research you did all the phrases, all the you know, you're no pad of different phrases. Try to get him in there naturally and get him that in as many times as you can. Um, and that'll help your search results. 7. How to Make Effective Titles and Descriptions (part 2): number four Part two. So let's do a walk through and see how we use what we've learned to think about titles and descriptions. So when it comes to creating titles and descriptions, we simply need to do what we did in the previous videos, which was the competitive research. And as you can see here we have the videos 12 and three. And of course we have the main keywords. So we have this main keyword here, so that's definitely going to be in the title. And then, of course, if you noticed the target audience was beginners, So essentially, what you're noticing here is that people are calling out the audience, and then, of course, they have the keyword in the title itself. And then, of course, you want to make sure that title made keyword and target audience is also gonna be in your description Now. One thing that I noticed was when we took a look at the instant pot chicken, you could write out something like Top six easiest things. So instead of things you could say chicken recipes or pot roast recipes to cook in your instant pot or gets say something like instant pot, chicken dash, top six easy recipes or is up six easy chicken recipes that take less than 30 minutes. Now, as far as the description goes, if you take a look at what they've written here, the 1st 1 that's ranking really well, as you can see here, we've got instant pot, one on one for beginners, so you'll notice that they are trying to target the keyword instant pot one on one for beginners. So they've stated in that in the title, and they've also put it in the description will notice that they used the key word beginner . Is that pot twice? And then, of course, they got instant pot hacks instead. Pot yogurt and what they're essentially doing here is they're linking to other related videos. Now Google smart enough and YouTube smart enough to have an algorithm to read the description and think, OK, they've got other videos that they've created that are related to instant pot. This video must be good, or this channel must have a lot of relevant information, so we're going to rank it a little bit higher because is going to give people what they want to see. So Now we look down here says instant pot chicken. So this is the lady who is ranking really high on instant pot, but also instant pot chicken. So is this cook with me as I try a new recipe with my instant pot so we can see the keyword instant pot here. And as you see, the description is really written for the user. But it contains the key words that are necessary so you don't need to bright something like instant pot chicken or something. That's just a bunch of garbled information. You want to make sure that the title in the description attract people first and foremost and then in bed the keywords within So that there, when we got top six, eases things to cook in your instant pot perfect for beginners. So says today I'm sharing with you the six easiest things to cook in your instant pot. So you can see here the title is here, but the title is also in The description is the title and the description will actually show up in the YouTube search engine. As you see here. So we've got the title. We've got the description. So you want to make sure that the first sentence in your description is catchy as well. So we spent a lot of time going over the process of coming up with titles and descriptions and why it's so important. Now. It's time for you to spend some time to go through your own keyword research and start to practice crafting some titles and description combinations. You should test them and to them into keyword research tools and into YouTube search and see what you're getting. Ah, and make sure the title and the first few sentence of the description draw the viewer. And this is as you as you practice just putting together examples. This is something that you should always be looking for. Ah, but even after you post your video, keep experimenting with titles and descriptions for that same video, incorporating your keyword research incorporating different combinations. It's a constant process, and if you're not getting traffic to a certain video, it could be something that you could change in the key word that would make a big difference. 8. Ways to Optimize Your Actual Video to Grow Traffic: lesson number five ways to optimize your actual video to grow traffic after people have found your video. Now what you've used effective topics, titles and descriptions built around all your keyword research to help people get to your video. But staying on and moving up in the search rankings depends on making an effective video. Let's start with the obvious. The more people watched, and the longer they watch for tells YouTube that your video is good. So YouTube ultimately just wants to push the best videos to the top of the rankings, so make it interesting visually. Vary the graphics very different angles. Make sure if it's ah if it's on on camera video, there's good lighting. Make sure there's a good sound. Whether you're doing just, ah, slide shows or or or or on camera videos. Let's move on to ways to structure your videos to keep viewers watching. One of the absolute most important things you need to do is capture the viewer's attention right away and make sure you tell them that you will be giving them the content that they want. Ah, lot of videos have these rambling introductions. Don't be one of those videos in the 1st 10 seconds. You really want to state the purpose of the video and what you'll be doing. Long introductions are really not optimal. You really need to get to the point, because otherwise people are gonna click away. Uh, you know, there's there's ah, there's a thing in search results and in YouTube in particular, called pogo sticking, which is basically, someone clicks on your video or clicks on ah, blawg Post or whatever and immediately sees it's not something they want and they pogo stick right back to the search results. Uh, Google and YouTube keeps track of that. They can analyze that their their search algorithms are pretty advanced, and when they see a lot of pogo sticking it, really, their their view is that the quality of the video or ah, or the content of the video is not something that they want to push to their users. Eso stating right away, giving viewers right away the chance to know that this is a video that they want to stay on is really important. So, you know, along those lines, let's look at one basic really easy script you can do for the 1st 10 seconds, right off the bat. The video starts. You want to say very clearly in this video, you will learn blank. Ah, and then dropped right into explain how you're going to do it. I will walks you step by step, or I'm gonna use video walk throughs, or I'm gonna use this technique, whatever again, go right to the point. Ah, and then what you can do is when you have now, that kind of captured the attention. You can elaborate a little bit more. Ah, and maybe described what might be unique about your video. Um, and maybe even leave something that would entice the viewer toe kind of stay on. You know, say something later on, I'm gonna be using a technique that most people don't talk about or later in this video, I'm gonna be using us some secret. Ah, tool that no one's really talking about. Ah, One other thing you want to do is just increase overall engagement in your videos. And this is obviously ah, a really common YouTube technique. Pretty much in every video. You'll see, no matter what. What? The topic is, what the subject is, eyes it at the beginning of the end, or sometimes in the middle, the the YouTube or, well, ask viewers toe like or subscribe. It's really important. That's why they don't do it. Increases engagement. YouTube keeps track of all that. It shows YouTube that you have an engaging video that people are really interested in. Um, and as obviously what subscribers? It shows that people are interested in your content in general. So you combine those two and you two really wants to push you up its search results, which will lead to more traffic. A nothing you want to do is ask viewers to comment. It's a simple technique. At the end of video asked them to comment. Ah, sometimes it's it helps toe ask a specific question for them to answer. Start a conversation. Ah, and then you know it. It kind of just gives that them that extra nudge. Teoh, get into that common section. So in summary. Ah, you know, we've talked a lot about how to increase, um, hundreds to make your video is more effective. Eso Now you can step back and start to actually think about this as your outlining your videos. Ah, and maybe future videos. Ah, work on some of these techniques working. Work them into the different scripts, Um, that you're thinking about? 9. Your Thumbnail Matters and Tips to Make People Click: Let's the number six your thumbnail matters and tips to make people click. Thumbnails are really critical. Um, obviously we've said that about everything, but thumbnails really are important. In fact, they might be most one of the most important and most underestimated part of driving traffic. It won't really matter if people, if you show up on service results and how good your video is. If people actually don't click on your video to start with people nine not even read your title description if they're skipping over your video because the thumbnail doesn't catch their eye. Ah, you know, think about your own behavior. Pick a popular keyword or a video that you would search for and see what your instinct is. You're gonna be presented with just like a wall of different video options. And a lot of times you're gonna be drawn to the best, most attractive, most effective thumbnail. And that's the case for most people. Ah, thumbnails are the first thing people see when they're scanning a page of search results. So the obvious is you should you want them to click on it, so your thumbnail should be eye catching. Use a lot of big graphics or color. You should have the keywords displayed. You'll see a lot of thumbnails that just have really bold fonts and really kind of clearly displaying. What, what's in that video? Ah, lot of you know as you grow. Ah, lot of thumbnails have a recurring theme among all the videos, something that, uh, as you are presented in with a lot of search results. If you already have an audience that there's something if there's content so from you that people already seen, they can recognize your style of thumbnail you, whether it's your face or just the font you use, or just kind of the oversell all style and no click on your video. So one thing to think about is just having a recurring common theme. And you know, incidentally, that also makes things easier, because you can use the taste same template and just change the Florence and maybe colors around occasionally. Ah, what you don't want to be is just click, baby, you know you don't want to cram in and be really kind of overly provocative, you know, state your content. Be clear about it, but don't be, you know, don't turn off people by just making it sound like you're being click, baby. Ah, and along those same lines don't be misleading. I've seen a lot of, uh, thumbnails, which use, um maybe, ah, kind of like a big, provocative picture. Um, and then you click on it really has nothing to do with the video is just trying to get people to click on it. People are pretty savvy, and when when that happens, it's they feel misled. They know they've been misled, and they don't. There's kind of this gut reaction to just not one of watch the video. So creative market is one ah website. You can go to for some pretty cheap, really nice templates. But nowadays is really so many were listed of couple here. Snap ah, place it dot net pick maker Ford Or there's really Maura's. Well, I mean, if you just google YouTube thumbnails or you'd or even just online designs their templates everywhere and so on, they're all pretty easy. They're all these format herbal, and a lot of them are free. Ah, if you want to do that and you have your own ideas, you know I've used power point before. Um, you know, that's that's something that I've used for presentations in general, some familiar with it. If you have a graphic. Ah, um, app. Er And after you've used in the past, that can enable you to make nice thumbnails. Feel free to use that, Um and, you know, as a bonus, a lot of these template sites, Uh, you have a multiple services. They let you make title cards for Facebook banners and your own YouTube channel banner. A zealous title cards for the videos for your videos himself. So get familiar with these APS, and it'll be a really useful tool for for your YouTube channel. So, in summary, um, you know, we've talked about how thumbnails are just really important. So, you know, one thing you can do is step outside and, you know, as as you go along, start making notes on thumbnails that catch your eye. You know, as you're just even if you're not doing work on your own channel, your own videos and you're just surfing YouTube for your own enjoyment. Ah, you'll start toe. You'll want to start to just, you know, make note of thumbnails that you think are interesting. What kind of graphics and visuals and text do they use in, You know, make notes, and you can replicate them for your thumbnails. Uh, you know, now is a good time to go and go to these different sites with all these free templates and experiment with them. Ah, and then just kind of like, keep a good ah, keep a good library of them on these various APS and websites that you can use later. 10. Why Video Length Is So Important: lesson number seven. Why video length is so important. So how long should your video be? We've talked a little bit about this, and we're going elaborate it on it right now. Remember one thing to keep in mind. YouTube cares about minutes watched on every video. It's really a huge metric for them because it helps them decide which videos they think viewers like. Ah, and if their intent is to be helpful and produce the best content and give users the best content, one way they measure it is if, whether or not viewers are actually staying on these videos and watching them. Ah, and you know, one of things that does is actually taps into YouTube's other goal. Remember, YouTube's other goal is really just to keep users on YouTube as long as possible. Ah, you know that like any media company, they want users staying on YouTube and consuming all their content on YouTube. So how long should your video be? Some popular opinion tells you that you want to make video shorter, Um, because there's people have a short attention span and they're always jumping around. Ah, and especially online. Um, now that has worked in the past and works for certain types of videos today, depending on the topic. You know, like, you know, if you just want to know how to fix a leaky faucet, you don't want an hour long video you want. You're gonna look for a five minute video. Ah, but for a lot of videos, longer is better. And particularly for YouTube, search results longer is better. Remember, YouTube ranks your videos on how many minutes your viewers watch. Most viewers only watched 50% of the of the video so longer. Videos just mathematically, um, often leads to longer minutes. Watched. Um, so having a longer video does actually help. Um, longer videos with less Viewers can actually rank higher just because more minutes air watched, even if it's the same topic. But ultimately, content is king, so make sure the content is good. Don't make a long video just for the sake of making it long. Ultimately, increased minutes watched will come and with just, um, or interesting video. So if your videos interesting and your viewers are engaged, they're gonna watch longer. Anyway, regardless of how long the whole video is, let's go to a video and walk through some examples. Okay, so let's take what we learned and what we just discussed and apply it to some real life practical application. So if we head on back over to youtube dot com, we type in the cured instant pot recipes. We can see this one, this one and this one. So let's go ahead and open these up. So we got this one, this one in this one. So there's 12 and three. The 1st 1 has about roughly eight minutes, or or nine minutes will say nine minutes. The 2nd 1 has about 27 minutes, and the 3rd 1 has about 20 minutes. Okay, so essentially the second and third have about double the amount of time. So why we talked about most people watch about 50% or less, and then they quit. That's the average right. So if that's the case, this person here, even though they have more views, see that 800,000 views, even though they have more views, they're competing with somebody with a 30 minute videos. So this means that the person with the less amount of minutes they're gonna need a lot more views and a lot more people watching it. So ah, we've gone through some examples. Um, and let's revisit some of the things we've talked about in some of these other courses or these other lessons. Ah, including guide, post and cliffhangers along the way keeps viewers engaged in the next topic. So it's a way to again keep viewers watching the video. So, you know, we're focused on minutes watched, not necessarily length, like plays a big role in it. But if you can keep viewers watching and watching and and have a flow to your video that keeps them engaged, that will help. Is well so. In summary, video link does matter. But again, don't make videos long, just for the sake of making it long. Don't forget. The ultimate goal is viewer minutes, not necessarily Video length. Focus on ways to increase viewer engagement, which will in turn increase the minutes Watch. That should be your goal 11. Tips to Move Up Search Rankings: lesson number eight tips to move up rankings these arm or, I would say, a little more advanced tips. More complicated tips beyond just making simple videos. These are these airways and just wasted. Almost expand how your channel works, and it's something that you'll definitely want to think about in the long run. It's something that is used to touch upon right now just to kind of have in your back of your mind. Um, as we talked about longer. Videos are better. Ah, and you know, sometimes you'll have an hour long video, depending on your topic. But sometimes they're certain formats that people will look at and expect to be longer. Ah, what I'm talking about is live streams, Webinar replays on Webinars and Q and A videos. When people see that and it's highlighted in a channel. Ah, a lot of times you can you can go look at channels right now with certain topics, um, particularly educational topics, and you'll see this is a tool that a lot of people use. And when you see that a lot of times these formats can be an hour longer in length, Ah, and and these are actually really effective, uh, types of videos to put on your channel. I'm gonna talk about Ah, a couple things. A couple ways to kind of get to these longer form video formats. Ah o B s is a popular um Ah. Video editing and streaming tool. Go to Webinar can help you make some live webinars and loom is ah is a good site for for live screen sharing So beyond some of these mawr kind of I would call them Advanced ways in advance of video styles. There's other ways to move up the rankings, Aziz. Well, just using your the kind of the more standard video format. Ah, one is just cover really in depth topics not take an angle that allows for lengthy, detailed topics Sometimes Ah, you'll see. Ah, particularly with educational topics. You can really delve into it. And if you take it step by step, it's sometimes will take a while to do walk throughs on different products and really get in depth. And a lot of times people will actually like that. Ah, you know another way. You want to move up the rankings, their way to move up ranking gets to engage your audience and build communication. I talked about answering comments, um, asking for subscribers. Really try to build a community around each individual video, but also around your channel. Um, a lot of, ah, particularly channels that are starting out. It's really engaging toe. Have the the the Creator engage with the audience. And, you know, in this day and age, it's it's something that the audience really responds to. Another technique. A lot of people use this. Just get your name out, get your channel. I'll get your videos out using partnerships and ah, and guests posts on blog's. This is a little more complicated. Um, but you'd be surprised at how maney YouTube channels and videos just explode because they reach out to, um ah popular blog's or other popular channels and say, Hey, can I can I help you out? Can I do a guest post? Can do a guest video, Um, in exchange for just being able to link to my to my video to my channel. Ah, it takes a little bit of legwork. Um, and you know, you'll you not everyone will be responsive, but it is a technique that a lot of people use, um, and and another way, just kind of, ah related. That is just getting on social media, being active on social media, posting replying to stuff, getting your name out, getting him your name on forums. Ah, and and that will in turn, generate interest in at least name recognition for your channel. And you can link to your to your channeling your videos, and that would draw traffic. So you want to kind of use all these tools at your disposal if you if you want. If you want to really grow your traffic so in summary as you advance you want, you want to look at these different, longer form formats. You know, it's an adjunct Teoh. You know the topic we talked about before increasing their length. And this is a way to increase length of videos in formats that people ah, lot of times respond to, um and also you want to start thinking about different resource is you could use and potential partnerships that could dio, um, to actually expand your your your name recognition in footprint. Um, and, of course related. That is getting active on social media. It's something that you know If you're not familiar with social media of your already active anyway, you'll see that it's it's a useful tool, and it's it's really critical to a lot of people's YouTube strategies. 12. Advanced Strategies and 2019 (And Beyond) Trends: lesson number nine advanced strategies and 2019 and beyond trends. We're gonna talk about other ways that search engine engine optimization is advancing. Um ah. And one of the clear ways is that advancing is actually by getting back to basics. Um, you know, we talked about keywords and and how you want to use them. The more keywords are better, but you obviously don't want to be spammy. And the reason is is the way that search engine optimization is kind of like moving towards , you know, Google's algorithm really is smarter these days. It can distinguish between phrases and keywords and understands the context, so you don't really have to repeat. Ultimately, the goal of all S CEO is too. Make the best answer, the top search results. That's what Google, that's what YouTube. That's what any search bar is really moving towards. Ah, and now the technology is there to do so. Ah, And so if you kind of keep that in mind and and and make sure your ah, your result is the best answer that is actually going to go go a long ways towards getting your ah, you're results that at the top of search engines. Um, you know, as I mentioned, search engines are really getting better. Also at analyzing behavior. Google's algorithms are measuring pogo sticking, which is, as I mentioned, going back to search results after you've clicked on something and and didn't find the right answer. Ah, you know, it's things like that that that all these search engines are starting attract better and better. Um, your behavior, how long you're staying at different results? Where you going after? Ah, you know, within YouTube's case because they're so focused on keeping you on that platform is your is the search result that they're giving viewers and York In this case, hopefully, your video is it keeping them on the YouTube platform is that keep is giving them content that not necessary pogo sticking but actually staying on your content and maybe going to another video related to your video. But staying on YouTube, that kind of stuff they like, Ah, and that kind of stuff, they can actually track really well. Now you know you want to use your keywords strategically and well thought out. Common sense descriptions because the algorithms are smart enough now to have language understanding for what people are looking for and how your answers may fit in. Um, now you still want to make sure your keywords air in there because that helps determine whether your result is the answer that ah, search engines users is looking for, you know, Is it subtle difference, right? I mean, so if you're looking up digital camera on you want to rank high on that you don't want is just stuff a bunch of words that don't make sense. Digital camera a Nikon camera camera SLR Photography review comparison. Okay, that has a lot of key words. Ah, but there's no context there. Ah, what would be better is if you actually had a sentence and actually describe what you're, uh what your content is in this case, best digital camera Nikon vs can in a side by side comparison and price review for novices that really gives a bigger, better picture of what exactly your content is and ah, and niches it down to a very specific kinds of users and what they're looking for. And that's actually going to get you much better results than just cramming a bunch of key words together and remember a lot of the core principles here. Keyword research, helping the user being clear and producing great content. No matter how many things in search engine optimization evolved, you know, some of these core principles there really never gonna be obsolete. This course hopefully gave you a great framework to apply to anything. Whether it's YouTube, traffic toe, anything online to blog's to websites to anything. Ah, you know, ultimately, these are tools that you'll be able to use forever. And ah, and hopefully there really never gonna go out of style. So we really hope you found this course valuable. We talk a lot about having great content in your YouTube videos. And when you really tried to put great content into this course Ah, we'd appreciate it if you left a review, shared your experience and gave us any kind of feedback. Thanks again and hope you enjoy the course.