How to Get Killer SEO in 2021 ✅ | Grant Klimaytys | Skillshare

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How to Get Killer SEO in 2021 ✅

teacher avatar Grant Klimaytys, Software Engineer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

18 Lessons (42m)
    • 1. Introduction

    • 2. What is Search Engine Optimisation or SEO?

    • 3. Finding Desire

    • 4. Narrowing Desire

    • 5. SEO Building Blocks - Words

    • 6. Finding the Right Key Words or Phrases for SEO

    • 7. SEO Destruction Blocks - Words

    • 8. Humans like Humans

    • 9. Becoming Human

    • 10. SEO Optimised Content

    • 11. Bounce Rate

    • 12. Page Titles and Descriptions

    • 13. Images

    • 14. The Infamous Sandbox

    • 15. Tell Other Humans

    • 16. Thou Shalt Not Spam

    • 17. Keep it Fresh

    • 18. Thanks for watching (and BONUS tip)

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About This Class

Search Engine Optimisation or SEO. There are about 100 million experts out there and each one will show you the tiniest intricacies of search algorithms.


They give you techniques and not PRINCIPLES.


I have distilled SEO down to 5 basic principles that I call the 5 Laws of SEO. 

If you follow these then your SEO will always be excellent regardless of what search engines do in the future.

Even if Google change their algorithms.

Even if Yahoo try something completely weird.

These Laws will stand the test of time.




  • Law 1 - Desire

Understand why desire is the driver of the economy and therefore SEO. I show you how to find that desire as related to the product or service you want to sell.

  • Law 2 - Words

I show you how to turn desire into words, key words and phrases specifically.

  • Law 3 - Be Human

***Secret - Revealed in the course***

  • Law 4 - Internet

***Secret - Revealed in the course***

  • Law 5 - Spread the Word

***Secret - Revealed in the course***


  • Excel worksheet included to help you implement these Laws.


Why you should take this course NOW

I am a Web and App specialist with 12+ years of experience. In that time I've implemented SEO for my clients almost daily. I know what works and what doesn't.

________________________________________________________________________ Students on my courses say:

"Short and essential"

"Really engaging, like the way you explain all the little things, good for us beginners!"

"Struggled with these concepts before this course. Thank you for explaining it so simply"

"Great course by a great instructor." ________________________________________________________________________ 

If you don't act, you will never realise the potential of SEO for your income. This course combines all the "strategies", "hints" and "tips" of SEO and presents immutable Laws. 

These 5 Laws will give you a winning SEO strategy with minimal time investment.

Meet Your Teacher

Teacher Profile Image

Grant Klimaytys

Software Engineer


My very first software program was the artificial intelligence brain of an underwater robot in the early 2000's, still the coolest project I have ever worked on!

Since then I have designed and built websites, software and apps using all manner of languages and frameworks. Javascript, Bootstrap, .Net, Python, PHP - you name it, I've probably used it.

These days I focus on building quality cross platform apps using Xamarin studio in C#, Xcode and Swift 2 and Android Studio.

If you're considering becoming a freelance developer then I can honestly say it is the best life in the world. You will have no boss, earn an hourly rate of $60 - $150 and take holiday whenever you want!

Of course you have to learn how to make good apps first, which brings me to my second pa... See full profile

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1. Introduction: Welcome to this course on the Five Laws Off S E O S E. O. Seems to be a mysterious concept to some, and I created this video Siri's to simplify it. The laws are designed to cover the most important aspects off CEO. They are also designed to be timeless, applicable in the near and far future. How can I say this? Well, these laws are based on human behavior hardwired in our d n A. That DNA hasn't changed in 100,000 years and is unlikely to in the next 100,000. Even if the Internet radically changes, these laws will still apply. This course takes you through the five laws, starting with desire. Human desire is so powerful, and we capitalize on it to improve our search rankings. The second law is words. Everything on the Internet is composed off words, and it's how Google will find you. Get the correct words and you won't spend a single cent on advertising. Thirdly, we have be human. This is the linchpin off all S e o. Fourthly, we will cover how to get your s c O out there on the Internet. So all the search engines can find you. Finally, we're going to cover how to spread the word about your website. I also point out a very common error that people often make, which only harms there s CEO score. Whether you're a beginner or seasoned s CEO professional, you will find useful information here. More importantly, you will find practical information allowing you to apply it almost immediately and improve your CEO today. So let's begin. 2. What is Search Engine Optimisation or SEO?: So what on earth is S E O? Well, if you provide a service or a product, then you have to find another person to buy it. How do you reach those people in the old days? You might have done that via TV and newspaper advertising. Such campaigns were costly, time consuming and needed to be repeated six or seven times just to gain traction. Nowadays, that advertising industry has been largely replaced by the Internet and search engines. Those engines rely on search engine optimization or seo to find your product. The good news is that the Internet connects seven billion of us. So even if your specialty only has 1000 fans, you can reach them. Yes, that image is from a real hobby. It's called extreme ironing. And without S e o, I wouldn't have been able to find it. So join me in the next section where we discover the first law off S E. O. 3. Finding Desire: Let's find desire. Everybody wants something. Every Google search is someone looking for something something they want to read, view by or interact with. If you're taking this course, then you probably have a product you want to sell or a service you can provide. It doesn't matter if it's paid or free. Now you might think that people want your product and you are partially right. But people want to buy something mawr than a product. They want to buy something more than an experience. They want more than anything to buy from a person that they identify with geeks by gadgets from geeks, beautiful women by makeup from beautiful women. But that's not all. We can apply this idea. More generally, beautiful women will buy gadgets from geeks because they know geeks know about gadgets and geeks will buy beauty products for their girlfriends. If they have them from beautiful women. They know that beautiful women know what women want. So think about what you've got for sale. Would your customer identify with you as an expert? Let me give you a personal example. I own a successful APP development business, and the most lucrative clients have come from one place YouTube. They had watched my free programming tutorials and thought, I must be an expert because I was teaching others. He has an example. They recognized me as an app geek, which made them comfortable enough to approach me when they had work that needed doing so. In essence, YouTube allowed people to identify with me to feel a human connection, which made it easy for them to buy my services. Can you imagine how hard it would be to get a new client if I had cold called them? I shudder at the thought right enough about my life. How do we do the same for you? Well, it's simple. Grab in Excel or text document and write down the following. First of all, what is your product and what does it do? So I have an example here, which is my android app development tutorial. Then write down what needs or problems does it solve. So in my case, I take beginners gently into android development. I add fun to that development because I use Lego to illustrate complicated concepts. And finally, most tutorials are too complicated. But mine is simple. Thirdly, as a customer what sort of person a website would you buy from? So if you yourself were looking for your product in the market, what sort of persona or character would you be most attracted to? And in my case, it would be understanding, fun and someone that makes things easy. It may also help toe ask, what would you search for as the customer of your product? This section will come later on, will cover it in the next part off this course. But you can think about it now in a very loose way. So my customers might search for easy app development course for beginners, fun app, development, simple app, development. So I suppose you could ask the question. Why are we working through finding desire? Well, it's simple. If people on Google aren't searching for something, there's no point in doing S CEO for it. So this is a chance for you to go through your product or your product description or your product title or just your Web page or your forum, whatever it is and a line that to the desires that people have 4. Narrowing Desire: Let's narrow down the desire. Let's say you have a product teaching android app development like I do. How do your customers search for it? Do they dropped the following into Google Android or they search for android app development or APP development for beginners? Or did they search for android app development for non programmers? So this is all about time sensitivity in terms of your website. If you are new to the Internet with your website, then I've got bad news for you. You are very far down the ranking for terms like android app development. But there is good news. People may search infrequently for android app development for non programmers, and if your product page targets this one idea, then you're in business. If you get the right niche market, then you can be on the first page of Google within a month. And the best part? You don't even need to change your product, just the title and description. Obviously, you can't deviate too much from the description, but there is wiggle room, which allows you to perfect your CEO score. So let's get to some practical work. Grab your Excel spreadsheet and do the following play with your product or Web page title or description to make it more specific. So you want to think about things like changing in my case Android out development course to android out development for non programmers. Now, in the next section, we are going to look at various tools that allow us Teoh, get these long tail search terms into our S e o. 5. SEO Building Blocks - Words: Let's look at S e o building blocks, which are words. So now that we figured out desire, we should look at how we translate desire. If you think about desire, it is usually something we cannot easily describe without a little thought. Here's an example. Can you imagine eating a fresh ice cream on a warm, sunny day? Are you able to translate that feeling into words? It's not easy, is it? Luckily, though, there are tools on the Internet that can help us with this task. The 1st 1 is very, very simple, and that is simply Google suggestions. So if you open up a Web browser like chrome or safari, or go to google dot com and you pop your cursor into the address bar or the search bar and you start typing, for example, Android app, I'll just keep typing and it's taking a while to load here Android app. And then we look down here in Google Search, and it gives us the most popular terms that are searched for, probably in order, but no one's been able to back that up. So for my course, I would want an android app. Development course keyword or key phrase, and that gives me a whole bunch of suggestions. So got Development kit development software. I've got a whole bunch of things I can use. We're going to go into this in the next lecture a bit more, but for now, I'm just going to move on to the second tool, and that is Google trends. Now Google trends tells you how a story has been trending with time. So if we scroll down in Google trends in the past 24 hours, it tells us all of these stories are trending Okay, finally. But before I say finally, I would say Google trends is if your S CEO needs to be topical and on point with the stories of the day, this is a great start for you. Finally, the last tool is the Google keyword planner. Now, if you sign in tow, adwords dot google dot com and you go up to tools. You'll find the keyword planner, and in here you can get search volume, data and trends. You can get new keyword ideas when you put your keywords into it. So in the next lecture we're going to create a strategy using these three tools to get the best keywords for our S e O. 6. Finding the Right Key Words or Phrases for SEO: Let's find the right keywords and phrases for our CEO. If you recall in the previous section we had a look at this table where we analyzed our product, what a customer would search for, what problems are product solves and what kind of personal website you would buy. From now, we're going to use all of this information, and we're going to just simply search on Google for combinations of all of the above. So I want my development tutorials to be seen as simple. So if I come over to Google and I start typing Simple Android and here we have some suggestions server we don't want that android app, and now we have ideas, code tutorial maker projects. Now those bottom four are likely some terms that I want co tutorial maker and projects. So I'm just going to pop those into this second tab off the spreadsheet underneath my keyword and phrase ideas, and there we have it. I'll come back to my desire tab and have a look at some other things that I can search for and perhaps fun app development because people do actually want to have fun when they're learning. So let's come back to here and let's put fun Android app and we have ideas. Games. If I put development in, it doesn't come up. So chances are people don't really search for that. So it's not really worth optimizing for it. Perhaps if we said android app development, fun note. But it does suggest other things for beginners, for dummies. Some way to take these two now, if you recall for Dummies, is a Siri's. I forget what the company's name is called, but they do a whole bunch of those yellow and black books now. What we can do is something very sneaky but perfectly legal in legit. And that is we can take this key phrase for dummies and use it on our website. And when people search for the book, chances are that our website is going to come up. So wait to pop those into my list a swell, and now I have a good starting point. I'm not going to do this exhaustively, but when you do it, I would advise you to get a good 20 odd phrases or simply keywords that you're going to use . Now I'm going to come over to Google trends and there's the address you can see in the top bar. And I'm simply going to search android app development. And I'm just going to go ahead and search for that and see what it shows me. Now again, this isn't necessarily useful for what I need, because my topic isn't time sensitive. But if you have some kind of news website, then this is a very useful tool for CEO. If I scroll down, it shows me that regional interest in India is crazy. Then we have Australia, the US, the UK. So if your website is targeting a particular geographical area, this will tell you where most off the searchers are coming from. And this is a very interesting box related searches. If we look carefully here, I have android APS. I have a single app in my Excel spreadsheet. It just says app. Perhaps I should have Android APS development and likewise android development tutorial. I also don't have that. So I'm gonna put that in development tutorial. So Google trends is actually quite a useful tool on its very good. If you do things at a glance, okay, the final tool we're going to use is the daddy of them all. And that is the Google keyword planner. And what we're going to use this for is to maximize the volume of our traffic. So let's hit. Get search volume data and trends. Let's enter our list off key words and phrases from Excel. So I'm just going to copy all of that and simply pasted in here. And then I'm going to hit search volume. And there we have average monthly searches for all of those terms are in the order off 30,000 and I believe this is worldwide. And then it gives me some ad group ideas and some keyword ideas. And here with Android development tutorial, android app development tutorial, it says our competition is quite low and usefully. It also gives us the average monthly searchers for these. So what we want to do without keywords and key phrases is pull out the ones that have the largest search volume. Because if we had, for example, here, simple android app projects and only 90 people are searching for those, it's not really worth the same as 14,800 people, which is roughly 150 times mawr people. We have much more chance up here than we do with keywords down here. But that is not set in stone. So don't take it that way, because if you have a very, very niche product, you might want to actually target these 90 people, and you might not want to target these 15,000 people. So I'm just going to put in my spreadsheet. The average monthly searched searches for those terms listed, and there we have it now. Very interestingly is you have to be careful of Google Instant search because it implies that the thing you're searching for is very popular. But it may not necessarily be because I only have that many search terms for those phrases . Now what I've done here is I've grayed out the ones I'm not going toe actively target. But I have left in light of ones that I am going to actively target. So I'm going to put a black tab next to them. Perhaps that's the wrong color. Let's try a green tab, a green for go. How about that? So now I have these six phrases app development for Beginners for Dummies development course. Andrew APS Development development tutorial Android Online course. So I would urge you to go through this same process for yourself. Now, if you're, ah large outfit and you have a good presence online anyway, you can go for these top level terms. But bear in mind, you will be competing against lots of other people. You can always go for these terms so you can model your whole website around a simple android app tutorial. But as you'll see in the next section, that might actually be destructive for your long term goals. So S CEO isn't about just now or the next few months. It's about years in advance. And in the next lecture, I'm going to show you why you don't want to include every single keyword that you find. 7. SEO Destruction Blocks - Words: I'm sure some of you have heard the phrase jack of all trades, Master of none. And never has it been more appropriate than in S e O and keywords. If I have a website and and it's about android app development, and I start typing iPhone and I us and Apple everywhere, I might be saying Yes, my android phone is much better than my apple phone or the iPhone. That's all well and good. But Google will see these references toe iPhone everywhere. And then maybe they'll see one reference toe android somewhere. And you know what Google will say? This page is probably about the iPhone. So when you're doing your S e o, you have to shoehorn yourself. If your website is about android app development, make sure those are the key terms that you put in. Make sure that these terms we've discovered in previous lectures are the ones that are littered throughout your website. If I started putting simple android out projects all over my website, Google might think my website was about giving out source code but not doing tutorial courses, and that would be a bad thing, So that will hurt your Seo score. So that's just for you. To keep in mind, narrow down your keywords to exactly where you want to be and don't mix in other key words that could harm your score. 8. Humans like Humans: welcome to lower three off S E O. Humans like humans. Picture this, you're out and about and need to find a certain address that you know is nearby. Problem is, you've left your smartphone at home. What do you do? Do you a search for a public information point? Or be ask someone if they know the street you're after. Now, unless you're a particularly stubborn man, then I think you'll choose Option B. Ask someone because it's faster and talking to another human is written into our DNA. And there in lies the point of this law. Humans like to interact with other humans. And how does this relate to search engines? Well, in the beginning, search engines used to just look for certain keywords. As time went on, the search engines realized that people don't just search app. They such how to make it up. Thus, the search engine started to move away from being glorified word searchers. They began looking instead at patterns of words or phrases, but even then it wasn't enough. Bad results would still appear on Page one of Google. If a page was stuffed with the correct phrases. Hence they went one step further and began looking at semantics. Semantics is just a fancy word to describe how humans naturally communicate over sentences , paragraphs and entire conversations. Using semantics weeds out the keyword stuffing spam websites very effectively. That allows Google to present you content written by other humans and not robots. Therefore, search engines have evolved to become a method off finding human or third content. Search engines are effectively people searches these days. So it makes sense that we as S E O specialists would want how content to seem human to a search engine. This supposition forms the basis off S E O Lord three, be human. In the next lecture, we will consider exactly what we need to do to seem human to a search engine. 9. Becoming Human: imagine you're trying to attract Google attention for the words cucumber sandwich and queen . Imagine a conversation that goes cucumber sandwich Queen Queen A bit hard to understand and not very human like, is it? Maybe we know what it means, but Google is going to really struggle here. Are you talking about vegetable growing bread making and queen the rock group? So you see what I mean? Google might not know exactly what you're trying to. He intact. Let's try an alternative conversation. Would you like a cucumber sandwich? Oh, doesnt the queen eat those? Yes, the Queen of England. In fact, now there's no confusion. For poor Google. The meaning is clear. If someone searched for the queen's cucumber sandwiches, your site would be a top hit. Search engines will always prefer clear semantics rather than keywords. Why? Because it is how humans would talk to each other. The second conversation is a natural way of communicating, and there's the key word in this lecture. Natural. Every article, every blawg and every product page must sound natural to Google. If Google thinks you're trying too hard, they won't rate your page as highly. In the next lecture, we will look at how to make our Web content sound natural 10. SEO Optimised Content: in this lecture will look at creating some S e o optimized Web content. The two most common types of content are articles and block posts. So we will focus on those. There are only two steps to making anything s CEO optimized and are as follows Number one right flowing content topics, themes and ideas should have a start, middle and end. They should transition from one another in a smooth and understandable manner. Prose and the topic of writing in general are beyond the scope of this course. But I'd advise you to check out the site. In the resource is it will give you a good start. The second step to making a written piece s CEO optimized is to embed your research keywords and phrases in the content Wherever it's natural, you'll notice that I said wherever it's natural and not wherever it's possible. An example to illustrate the difference. Are you interested in android app development? Then join me to learn android app development On this android app development course, we will study how to develop an android app from start to finish. Wow, what a mess I said android app development four times and it sounded very repetitive. Google knows that no human would do this in such a repetitive way, so they will write this off immediately as spam. Let's try a different approach. Do you want to learn android app development? Then join me and we will learn Android Studio, the Java language and the complete Google Play Publishing process. This course is aimed at you the android beginner with no programming experience. This sounds far more natural. I also managed to include some other relevant key phrases to form I s C O. Now, these two steps are not easy by any means. You will have to create content, then edit it at least three times, probably more like five times to get it sounding just right in the next lecture, I will explain the knock on benefit off sounding much more natural and readable. 11. Bounce Rate: too many people worry about the famed bounce rate. If you don't know what this is, then it is simply the percentage of people that leave your website after viewing only one page more page views on your site means people like it and are engaged. So Google rates you hire. Therefore, we want to get people in and keep them clicking. And guess what? The natural flowing content we developed in the last section encourages people to stay and reed for longer. So as long as you're keeping to the laws of S E O, your bounce rate will not be a problem. 12. Page Titles and Descriptions: you may think that all of our work is more or less done. After all, we've created a smashing article with key phrases in just the right places. Just upload and publish right? Afraid not. There are subtle nuances on the Internet that we must be aware off. The first of those is the title and description embedded in any given Web page. The title is defined some way in the HTML. In this manner, search engines will take note off your page title for their search score. However, these days it doesn't rate very highly. Where the title is important is for the final S CEO hurdle, getting people to click through to your website. The title is used as the default text most links will display, and that includes search results. A great title that invokes curiosity is 100 times more likely to be clicked than a boring title. For example, make Android apse with a groundbreaking development course or my android APS make $800 per month, I will show you how I would click Link number two over number one every single time. Another factor to pay attention to is the meta description this appears below the search title on Google and is another factor that entices people to click on your link. Search engines don't pay much attention to the title or description. They rely on a whole host of other factors. Largely the natural sounding content off your site. Title and description are mostly to make your link clickable over others. The ultimate end user off the link and description is a person. Keep that in mind and proceed accordingly. 13. Images: I like to call images the Hidden S CEO because images are a missed opportunity. On most sites, an image means nothing to Google. Image recognition is about 50 years away, and until then, Google relies on the text. Portions often image the first portion. Often image is its file name. The image on your screen is about injured eagles. Do you think Google know this? If the file name is DSC 1098 dot j peg no, Google won't. So the first step is to name the image file appropriately. For example, injured dash ego dot j peg. You also want to make sure you have no spaces in your file name. The second optimization is the Olt text. This is shown whenever the image can't be loaded. For some reason, set the old text in your WordPress or CMS editor. Alternatively, you can do it in plain HTML as follows with the bolt tag, the final optimization is centered around the reader and not necessarily the search engine . This is the caption area off your image Speed. Readers will skim page to see relevant information, and an image caption is the ideal way to catch them. captions can be set in your CMS system or in HTML five, using the fig caption tag you can see in the image. 14. The Infamous Sandbox: This is just a quick lecture. To address the sandbox effect, most S e o professionals have observed a delay of around six months to a year before a website hits its full S e o potential. A lot of theories have been put forward as to why the most common of which is the sandbox theory. Search engines will give you a lower ranking earlier in life as an easy way to cut out spam sites. So don't be disheartened if your strategy doesn't quite pay off yet. Simply keep producing great content, and six months will have passed before you know it. 15. Tell Other Humans: So let's spread the word. Yes, you could wait for Google to do all the hard s yo work for you, but that could take years. You can shortcut the process by telling other websites that yours exists. The simplest way to do this is to perform a link swap they link to your site and vice versa . That way Google finds a website referenced in a bunch of other places and thinks you're popular. They upgrade your ranking accordingly. But there is a problem. Imagine you were Google and this guy I told you about some awesome new website you should totally visit. Would you trust him then? What if this guy told you the same things begin to look a little weird to Google. They decide to hold off on giving your site a good rating for now. Now let's take the opposite tack. What if these guys told Google your site was awesome? Google might be more inclined to believe them. And so the story goes with S e O. If you want another site to have your link, then you must follow two simple rules. One The other site is well indexed on Google, for example, a link coming from the red site labeled B to any of the smaller sites is worth its weight in gold. That's why Site C, which only has one link, is extremely highly rated by Google. The other rule is that the site is related to your topic. If you link toe an android development site from a Barbie doll site, Google will have a hard time believing you. So how do you swap a link with another site? Well, you will have to offer them value. There are many ways to do this, but you should know best for your industry. In my case, I would offer a free android tutorial guest post and have my site link embedded in it somewhere. You can also perform a straight links walked, but your site needs to have decent traffic for this to be worthwhile for the other side. Finally, you could write comments on other posts, but be very, very careful. If the comments section is filled with spam, then you, too, may be viewed as spam by Google 16. Thou Shalt Not Spam: ever want to shoot yourself in the foot? I hope not yet. Ironically, that's what most S e O people do. Day after day, they post link after link on low quality and easy to reach websites. We've all seen Spammy comments and have learned to ignore them. Google does exactly the same, so never apply a scattergun approach to link building. Let's look at the image from a previous lecture that shows you the power of links. Once again. Tell it, Take a look at all the links B is getting from smaller sites. See is only getting one link from B. Yet both B and C are almost equal in ranking, so take your time and build quality links with reputable websites. In short, do not spam. 17. Keep it Fresh: When building links to your site, you should realize that it is never finished. Google will notice if people stop linking to you as much as they did in the past, and they will downgrade your search ranking accordingly. So keep it fresh. You should schedule link building once per month. At least that way, you never fall off of Google's Rado. 18. Thanks for watching (and BONUS tip): Thank you so much for listening to this course. I hope you have received some value out of it. You can read more about S e O simply by searching s you on Google and clicking the top link because obviously they've done. There s CEO, right? One site I do recommend is mas dot com. They have some neat ideas presented in an easy to read format. However, if you don't want to read any further than the lectures you have just watched will be more than adequate to get you on the first page of Google if you do them consistently. If you enjoyed this course, then please leave me a positive review. It helps others know that this course is worth taking once again. Thanks so much for listening. And I wish you the best of luck in your seo efforts.