How to Create an Influencer Marketing Strategy for your Brand

Peg Fitzpatrick, Social media strategist and author

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15 Videos (44m)
    • Intro to How to Create an Influencer Marketing Strategy

      0:57
    • What is Influencer Marketing?

      2:58
    • How to Find Influencers

      4:18
    • What are Your Goals?

      5:00
    • How to You Want to Work with Influencers?

      2:07
    • How to Measure Social Success

      1:44
    • Influencer Research on BuzzSumo

      3:11
    • FTC Guidelines - Very Important

      5:35
    • How to Pitch to Influencers

      3:19
    • Discovery Call

      3:39
    • Make an Offer

      2:19
    • Formal Agreement

      2:55
    • Organize your Project with a Trello Board

      3:39
    • Course Wrap Up

      1:23
    • Course Project

      0:50

About This Class

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Wondering how to grow your brand and build awareness for your next big event or project launch? Working with an influencer could be the answer for you. If you’ve been hearing how amazing Influencer Marketing is but haven’t figured out how to use it - this course is for you! Join this course that covers the basics of Influencer Marketing and you'll learn the following:

Influencer Marketing Overview:
- How to find influencers and set a strategy

- What are your goals for your influencer campaigns?

- Using influencers to build your company’s brand

- Crafting a good email and making an offer

- FTC guidelines and what needs to be disclosed

- How to measure the success of the social campaigns

You'll learn tons and get valuable downloads in this course for businesses and brands looking to connect with influencers for social media marketing campaigns.

17 of 18 students recommendSee All

I always enjoy learning from Peg. She has so much knowledge and shares it well.
Michelle Post

Author | Connector | Speaker | Teacher

Thorough, accurate and friendly presentation of the topic. Good for beginners to intermediate- lots of real world references.
Great class.

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Peg Fitzpatrick

Social media strategist and author


Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Guy teamed up with Peg as he believes she "is the best social-media person he's ever met."



Ms. Fitzpatrick is known for her brand management, social media marketing strategy, and innovating the world of social media marketin...

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