How to Create an Influencer Marketing Strategy for your Brand

Peg Fitzpatrick, Social media strategist and author

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15 Lessons (44m)
    • 1. Intro to How to Create an Influencer Marketing Strategy

      0:57
    • 2. What is Influencer Marketing?

      2:58
    • 3. How to Find Influencers

      4:18
    • 4. What are Your Goals?

      5:00
    • 5. How to You Want to Work with Influencers?

      2:07
    • 6. How to Measure Social Success

      1:44
    • 7. Influencer Research on BuzzSumo

      3:11
    • 8. FTC Guidelines - Very Important

      5:35
    • 9. How to Pitch to Influencers

      3:19
    • 10. Discovery Call

      3:39
    • 11. Make an Offer

      2:19
    • 12. Formal Agreement

      2:55
    • 13. Organize your Project with a Trello Board

      3:39
    • 14. Course Wrap Up

      1:23
    • 15. Course Project

      0:50
13 students are watching this class

Project Description

35b8b876

Create a matrix for finding the right influencers for your brand.

Using the Influencer matrix download, find ten influencers and evaluate them for your brand campaign. http://bit.ly/InfluencerMatrix

Think beyond just the number of followers and really look at their content.

  • Do they create interesting content that is engaging?
  • Do people like, comment, and share their posts?
  • Do they respond to comments and with people in their community?

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