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How to Create an Influencer Marketing Strategy for your Brand

Peg Fitzpatrick, Social media strategist and author

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15 Videos (44m)
    • Intro to How to Create an Influencer Marketing Strategy

      0:57
    • What is Influencer Marketing?

      2:58
    • How to Find Influencers

      4:18
    • What are Your Goals?

      5:00
    • How to You Want to Work with Influencers?

      2:07
    • How to Measure Social Success

      1:44
    • Influencer Research on BuzzSumo

      3:11
    • FTC Guidelines - Very Important

      5:35
    • How to Pitch to Influencers

      3:19
    • Discovery Call

      3:39
    • Make an Offer

      2:19
    • Formal Agreement

      2:55
    • Organize your Project with a Trello Board

      3:39
    • Course Wrap Up

      1:23
    • Course Project

      0:50