How to Create an Iconic Brand Name for your Company, Business and Product | Bryan Anze Bolt | Skillshare

How to Create an Iconic Brand Name for your Company, Business and Product

Bryan Anze Bolt, Adventurer & Virtual Coach

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8 Lessons (17m)
    • 1. Intro

      1:52
    • 2. Welcome And Orientation

      1:41
    • 3. Create A Name That’s Impossible To Forget Not Easy To Remember

      1:38
    • 4. The Mind Remembers Name By SOUND, Not By Sight

      1:38
    • 5. Use Names That Promise Results, Benefits, Solutions If Possible

      3:08
    • 6. My Favorite Big Company Names

      3:50
    • 7. Exercise: Creating A Powerful Name

      1:49
    • 8. Q Invitation

      1:01
17 students are watching this class

About This Class

Have you ever wondered why companies like Apple, Google and Coca Cola are so easily identified in a sea of advertising? 

When it all boils down… marketing that attracts hordes of customers to buy, and persuades people to exchange their money for your products and services comes down
to the WORDS that you use. 

Choosing the right words for your new product, service or business name can make the difference between big profit and big failure. 

Inside this program, You'll get my complete step-by-step template with a list of powerful marketing techniques used by the world's biggest companies  on how to create a powerful brand name, whether for your product, service or business, and a series of 5 video trainings plus a powerful exercise to help you identify and use the RIGHT words to get your customers remember your brand and buy from you.

We are living in a time when you really have to "nail" your offer if you want to cut through all of the noise online, and actually make sales. 

If you are having some success with your marketing, and you want to MULTIPLY it, then this course will super-charge your results and your sales. 

If you already have a product or service, but you aren’t getting the traction you want in terms of customers, sales, and profits then I highly recommend you join me in my most advanced marketing training program for creating and designing your brand name from the ground up.

Watch session number one NOW, go through the program and do ALL the exercises that I'll give you.

It will make a huge difference in your life.

Okay, see you inside.

Cheers!

Transcripts

1. Intro: Hi, I'm Brian Bolt. Have you ever wondered why companies like Apple, Google and Coca Cola are so easily identified in a sea of advertising When it all boils down, Marketing that attracts hordes of customers to buy and persuades people to exchange their money for your products and services comes down to the words you use. Choosing the right words for your new product, service or business name can make the difference between big profit and big failure. Inside this program, you'll get my complete step by step template with a list of powerful marketing techniques used by the world's biggest companies on how to create a powerful brand name, whether for your product service or business, and a series of five video trainings, plus a powerful exercise to help you identify and use the right words to get your customers to remember your brand and buy from you. We're living in a time where you really have to nail your offer if you want to cut through all the noise online and actually make sales. If you're having some success with your marketing and you want a multiply it, then this course will supercharge your results and your sales if you already have a product or service. But you aren't getting the traction you want in terms of customers, sales and profits than I highly recommend you join me in my most advanced marketing training program for creating and designing your brand name from the ground up. Watch session number one. Now go through all the programs and do all the exercises that I'll give you. It will make a huge difference in your life. Okay, see inside cheers. 2. Welcome And Orientation: congratulations and welcome to the brand naming masterclass. Hi, I'm Brian Bolt. Welcome to the brand naming masterclass. I'm so excited to be here with you. And I think this is going to be It's gonna be a life changing experience for you, and I think it's going to be a lot of fun. So congratulations and welcome to the brand naming masterclass. You've made a great decision and a great investment in yourself and your future. I think when you look back, you're going to see that this was one off, if not the very best investments that you've ever made in yourself. Naming is really the ultimate leverage point. No. Where do you get so much bang for your buck than choosing a name for your brand and your products? And your business, for that matter? This is a process that many people overlook or undervalue. But the truth is, if you come up with a great name, you really can make things a lot easier later on in your marketing, in your brand awareness in this program, I'm going to show you why companies like Apple, Google and Coca Cola are so easily identified in a sea of advertising. I'm going to show you some real world examples of some very successful names that have stood the test of time. Moreover, I'm going to share with you my step by step template on how to create your very own brand name that people will remember. Watch session number one Now go through the program and do all the exercises that I'll give you. It'll make a huge difference in your life. Okay, let's get started. 3. Create A Name That’s Impossible To Forget Not Easy To Remember: create a name that's impossible to forget, not easy to remember. Here's a good mind set to start with when coming up with names for your product or business . Don't focus on creating a name that's nice or that's easy to remember. Instead, focus on creating a name that's impossible to forget. Well, why not just create something that's easy to remember? Memory, like many other processes that are going on inside of humans, is not a conscious process. Most of the things that we remember, we didn't sit down and say, OK, I'm going to remember this thing. Most of the things that we remember we just somehow remember as if there's some mysterious process that selects out things that are important and that we should remember, many of which we don't want to remember and gets rid of the things that it doesn't want to remember, many of which we really want to remember. Now we don't have time to go all the way into the psychology of memory and the neuroscience behind memory. But what I can tell you is that if you try to create something that's memorable, you're going to probably be focused on logic and acuteness and things that you like. Whereas when you focus on creating something that's impossible to forget, it's going to cause you to approach this like a marketing challenge that you're going to work on until you get it. So don't create a name that's nice or easy to remember. Focus on one that's impossible to forget. That makes an impact that has the customers say, Oh, I know what that means and I'm not going to forget that. 4. The Mind Remembers Name By SOUND, Not By Sight: the mind remembers, Named by sound, not by sight. This is a really important insight that I've gotten from Jack Trout, one of the co authors of Positioning, and also from Roy Williams, the creator of Wizards of Ads books. Names are sounds before they're printed words, so focus on the sound of the name, primarily repetitive sounds and rhythmic sounds win in this domain, so use them. So the insight here is not to create a name that looks good or that's logical. But create a name that sounds like something the mind will remember. And it turns out that repetitive sounds and rhythmic sounds are the ones that really stick inside the mine. So we're going to focus on the sounds of our names, not on the look, not on logic, not on whether or not they're literally true, which is what most people do avoid cute or funny names. Spending money is serious business, and most people don't wanna laugh when they're doing it. That's why cute or funny names rarely work, so avoid them. If you look at the top companies in the world, the ones that make a lot of money and that dominate their markets. They rarely have cute or funny names. Rarely, rarely do they use words such as play or comedy in the name of their business. And rarely do you see a business who uses words like play or funniness rise to the top of their niche. So let's avoid these. 5. Use Names That Promise Results, Benefits, Solutions If Possible: use names that promise results, benefits solutions if possible. Now, along with making a name that works for the ear and that sounds good way. Want to use names that promise results, benefits solutions if possible, or at least say what the thing is in some way, if we're not going to say it, at least we want an association so that the mind can connect up with what the name is with what it is you're selling. There are exceptions to this. Their names like FedEx that at this point have no connection to what they really are. FedEx used to be federal express, but a lot of people don't know that. They just call it FedEx. If you want to have enough time and discipline and you pick a word or a combination of words that doesn't have any meaning, you can attach meaning to it. But for now, better to use a name that promises results, benefit and solutions if possible, or at least says what it is. Now. Most people think that a name is something very different from their other marketing. Not so used everything you learned so far to create a name that promises a specific benefit rhythm makes names so much more sticky in the mind. Okay, so back to some of these concepts around sound rhythms make names so much more sticky in the mind. We have a system called the Final Logical Loop that acts as an auditory buffer. When you hear a sound, it goes into your mind, and it bounces around in your brain for a while before it decides. Is this something that I record, or is this something that I throw out? This is called the Phonological Loop. It's what does this. It's about 0.5 seconds. If something keeps bouncing around in sign of the phonological loop, it's much more likely to get committed to long term chemical memory. If it doesn't bounce around and it goes in one ear and out the other, we move onto the next thing. If we can use repetitive and rhythmic sound and keep names bouncing around longer, then they're more likely to be committed to the long term memory. We will talk about examples here in the next video, so do use and include when you're creating a name, use and include alliteration, which is the same sound at the beginning of two words and alliteration might be bad bath and beyond. That's in fact, one of the name examples. That's one of my favorites. Bed bath Beyond That's alliteration Rhine, which is the same sound at the end of two or more words. Coca Cola that actually rhymes. And it as a liberation, very powerful rhythm, which makes names much more sticky in the mind and powerful associations or connections to what the name is in the first place. 6. My Favorite Big Company Names: So here are some of my favorite big company names, and we can analyze these to see how they use repetitive signs and rhythm and associations. Coca Cola I like Coca Cola because of its alliteration and the rhyming A at the end. It's also got a nice rhythm to it. Coca Cola. It just kind of bounces right out. Donna Donna, Coca Cola. This makes it very memorable. There's awesomely powerful, unconscious association that's hidden underneath Coca Cola. There used to be cocaine in it, so when it started out, it was a cocaine cola. Now Coca is almost still like the word cocaine. If you just use your imagination a little bit. So the association is that the drink has really powerful speed in it, you might say. Really, I don't know. Think about it. That's what it used to have in it. Not bad marketing, if you ask me. It's no surprise that Coca Cola is the dominant cola and has been forever and probably will be forever. It's just got the better name. You can't forget it. It sticks in the mind. Another one that I like is three day blinds. Now, the sound in this one isn't really perfect. But what this name has going for it is that it promises a specific benefit. And it's so powerful that if you need blinds, you'll remember three day blinds because you know that it's fast and that's what you usually need, you know, with blinds. Three day blinds doesn't have some of the more powerful things, like the Association of Obliteration, but it says exactly what it iss three day blinds. It gets the job done. Another one. YouTube. I like you, too, because it's got this repetitive sound. You two. It's almost arrived, and their little symbol that it sits inside of it is the image of an old fashioned television set previously called a Tube. So there's a powerful, unconscious association with the name that it's kind of like you and your own television set. It also has a nice rhythm you to you know how to say it. Everyone says it in the same way. When you hear that repetitive sound, you kind of say, Oh, what What was that? YouTube. Very memorable. Another one bed bath and beyond Bad Bath and Beyond noticed the alliteration BBB noticed the rhythm, bad bath and beyond. It also says clearly what it is. Bad bath and beyond. Simple and easy to remember Now there are many other examples of names out there that use repetitive sounds. Promises of benefit associations, results, etcetera. Start keeping your eye out for them. Most names. Air horrible. Most names don't work in business. Most names are not memorable. They don't provide any kind of promise. They have no rhythm. There's no reason to remember them. Here's a name that I've created for one of my products. My first course was called Five Minute Workout Motivation. That name took me probably a month or so to come up with five minute workout motivation. What people want when they need motivation. They wanna learn the material. They want to get motivated real fast. That's why I called it a five minute workout motivation. And when I introduce it, I say Go through the program and learn the five minute technique used by Instagram's founder, Kevin Systrom, to crush your procrastination. And it also goes nicely with the pen name that I've created that I write under. When I write productivity advice, that name is Brian Bolt to Bees 7. Exercise: Creating A Powerful Name: Okay, let's do a quick exercise creating a powerful name. The name that you give your product service or business is the highest leverage marketing you could do. Choose a name that's appealing to the year, not to the I, because that's how brains remember. Focus on repetitive sounds, rhythmic syllables and powerful associations. Use the four layers of naming one results oriented power words Chu Repetitive sounds, three rhythm and four powerful unconscious associations. First question. Use result oriented, Distinctive power Words in your name One of the words that most specifically and powerfully described the result. Benefit or solution you provide to your customer. What do they get at the end of the day? Next. Use repetitive sounds, a little ation and rhyme in your name. Can you combine words in a way that creates a repetitive sound, either alliteration or rhyme? Thirdly, use rhythm in your name. Can you combine words in a way that has a rhythm that keeps the name bouncing around in the mind for that extra few seconds required to commit it to long term memory and finally use powerful, unconscious associations in your name? Think of Amazon, Coca Cola or Liberty Mutual insurance. Okay, let's do this exercise. Thank you for going through this course with me. I hope you've gotten a lot from this course. And if you need some more help or have a particular question, then feel free to contact me. Cheers. 8. Q Invitation: And finally, if you have any remaining questions regarding this course whatsoever, or if you feel that you need personalized help with regard to your unique situation that feel free to email me at hello dot brian bolt at gmail dot com, or send me your questions through Facebook Messenger at m, not me. Slash Ask Brian Bold. You can also follow me on Facebook at facebook dot com slash Ask Brian Bold. Imagine we both have a private conversation. What two questions. Would you ask me? Where do you feel stuck? What's your biggest frustration? What's the biggest problem you're facing? What is it specifically that you want to achieve or get What's the ideal outcome or result that you'd like to achieve? Your situation and success are important to me, and I will be more than happy to answer all your remaining questions. Please bear in mind that I get emails from all over the world, so it may take a couple days to hear back for me. Cheers, Brian