How to Create an Amazing LinkedIn Profile and Build a Career-Advancing Network! | Greg Langstaff | Skillshare

How to Create an Amazing LinkedIn Profile and Build a Career-Advancing Network!

Greg Langstaff, Certified Resume Strategist. Fun Guy.

How to Create an Amazing LinkedIn Profile and Build a Career-Advancing Network!

Greg Langstaff, Certified Resume Strategist. Fun Guy.

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13 Lessons (53m)
    • 1. Why You NEED a Great LinkedIn Profile

      1:58
    • 2. Before You Start Editing

      1:45
    • 3. Your Name and URL

      2:28
    • 4. Your Profile Picture and Banner Image

      7:32
    • 5. Your Headline

      6:25
    • 6. Your "About" Section

      6:05
    • 7. Your Experience

      7:46
    • 8. Your Education

      2:35
    • 9. Your Skills

      3:49
    • 10. Additional Content

      4:33
    • 11. Creating High-Value Connections

      5:17
    • 12. Becoming Mini-Famous on LinkedIn

      2:04
    • 13. Final Advice

      1:01
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About This Class

At any given moment, there are approximately 20 Million jobs posted on LinkedIn! 

If you're job searching now, or you plan to job search at any point in the future, a top notch LinkedIn profile is a must!

I'm your teacher, Greg Langstaff. I'm a Certified Resume Strategist and a former recruiter. I know all there is to know about what makes a great LinkedIn profile that gets noticed by recruiters. I created this course specifically to help you build your network and advance your career!

In this course, we cover how to be the very best of the best when it comes to your: 

  • Profile Photo
  • Headline
  • About section
  • Experience
  • Education
  • Skills
  • And so much more!

I also share my insider secrets as to how to build your network in a way that will give you a serious leg-up on your job search!

If you're ready to take your LinkedIn Profile to Super-Star Status in less than an hour, this is the course for you!

Meet Your Teacher

Teacher Profile Image

Greg Langstaff

Certified Resume Strategist. Fun Guy.

Teacher

Hey there! I'm Greg Langstaff, a Certified Resume Strategist and Interview Coach registered with the Career Professionals of Canada. I've spent 10+ years as a recruiter and hiring manager, and I've also spent the last 5 years helping people get great jobs. Next, I'd like to help you!

I believe that we're all excellent people, and that some of us just need a little help expressing how great we are during our job search. That's where I come in. Check out my courses to learn how to market yourself as an ideal candidate for your target employer :)

When I'm not writing a resume, or face-lifting someone's LinkedIn profile, you might find me watching basketball (Go Raptors!), or putting together a comedy show with my friends.

 

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Transcripts

1. Why You NEED a Great LinkedIn Profile: Hi, I'm Greg Langstaff. I'm a certified resume strategist and interview coach. I'm also a former recruiter, a long time hiring manager, and I've been helping people land amazing jobs since 2014. Now, today I want to talk to you about one of the most important job search tools out there, which is linked in now. Every month, Lincoln has over 250 million active users, and at any given time there are roughly 20 million jobs posted on Lincoln. So if you are job searching now or you plan on job searching at any time in the future, having an outstanding linked in profile is a must. Now, if you've ever logged into Lincoln, you know that it will automatically rate your profile and that the highest rating you can achieve is all star status. However, linked in all star status is really the bare minimum of what we're shooting for unlinked in . So in this course, I'm gonna take all my experience as a recruiter, as a hiring manager and a career coach, and help you build the most outstanding linked in profile possible. Now specifically in this court's, we're gonna cover how to stand out with an amazing headline How to come across as memorable and personable By building a nice, unique about section. We are gonna wow employers with an outstanding experience section. We're going to talk about how to get picked up in keyword searches using skills. We are going to talk about photos. What is a good profile photo for a Lincoln Onda? How do we use that banner image section? And we'll also talk about how to build some high value connections using low stress networking tools. If this is what you're here for, then you are in the right place and we're gonna get started right now. 2. Before You Start Editing: Now, before you start editing, I'm just gonna quickly walk you through how to turn off the update notification so that your entire network doesn't get a notification every time you make a small change to your profile. So here's how we do it. Click on the drop down menu that says me, and then you'll click on settings and privacy. And then here we're gonna click on how others see your linked in activity, and we'll scroll down to share job changes. Education changes, work anniversaries. Click on that. And then you can see we want this little toggle in the no position. So this is what it looks like when it's in. Yes, and then we'll just make sure it's no, and it is saved here. Now, when we're all done with our mass updates, feel free to return here and turn the notifications back on. There's nothing wrong with notifying your network when you land a new job. We just don't want this turned on right now because we're gonna be making dozens of small changes in the next section. I'm gonna briefly teach you how to customize your URL eso that'll catch people's eye when you want them to stop in and check in your check of your profile. And it's not your name with a bunch of random characters and such afterwards. Um, so before we do that, if you want to see what my LinkedIn profile, it looks like you can check me out here at linkedin dot com slash in slash Greg Langstaff. And that's a nice clean. You are all that we're talking about. Um, I'm usually changing my profile up pretty often just to experiment so you can see how I use my link to in there. Now let's move on to talking about your name, and you are l. 3. Your Name and URL: now in this section, we're gonna briefly touch on the highest level of branding possible, which is your name and your URL. Now, I know this is pretty basic stuff. I just have a couple of quick points to make about your name and then I'll show you how to change it. Then I'll teach you how to get yourself a nice, clean u R l. And then we'll move on to the good stuff after that promise. So for your name, just two things. It's pretty common for people to add their credentials after their name. Like you can see in mind at the MSC for my master's of science and the CRS for my certified resume strategist. Typically, anything beyond a bachelors degree is added here, but it's totally up to you. Uh and then secondly, whatever your name is on linked in, just make sure that matches the top of your resume. For example, I wouldn't want to go by Greg Langstaff on LinkedIn and then submit a resume with my full name like a Gregory a Langstaff. My resume so matching is best just for the sake of building that consistent professional brand eso to change your name. It's pretty simple. So on your profile is just click on the edit pencil here and then you can see name pops up right here and save that's is all it takes. Um, Sonett. Next, let's talk about your URL. So by default, when you create your linked in profile, it will create a URL that is generally your name and then a bunch of random numbers and letters afterwards s so we can get rid of those numbers and letters pretty easily. To do that only have to do is you'll see on your profile at it public profile and you are This will open up a new window for us. And then here we see our girl little edit function, and then we'll save You might have to mess around just a little bit if you have a common name. So, you know, putting a one afterwards is fine or including a dash between your first and last name is fine. Um, if you have to include your middle name here, that's OK as well. This isn't quite as essential as just the name that's gonna pop up on your profile. Uh, the key is we're just trying to get rid of all those random numbers and letters after our name in the URL eso Now that you've got those polished up the name in the URL, we're going to talk about your profile photo. 4. Your Profile Picture and Banner Image: So I know Lincoln isn't a dating website or anything, but your profile photo matters. It's the first thing that people are going to notice on a profile. So we need to make a great first impression in this section. I'm gonna talk about what to wear in your photo. What to do with your face. What setting is appropriate? We'll talk about some basic photography things to consider, and then we'll also go over what to do with the banner image. Um, now, before we get started on talking about your LinkedIn profile photo, just know that if you need to retake the photo, most phone cameras are more than sufficient to take great linked in profile photo and natural lighting is always best. So don't worry about booking a professional photo shoot to redo the photo. If that's not in your budget. Um, my LinkedIn profile photo was taken on an iPhone six, and it is more than sufficient. So as for what to wear, I'd recommend, considering your overall brand is general inspiration. I like to say where what you would wear to an important day at work. Uh, if you normally wear a button down shirt and jeans like I do. Then maybe you put on a tie for this photo. If you normally wear some sort of a business suit, where your best business suit. If you're unsure exactly what to wear, just Google interview attire, and that should give you a pretty good idea. Next, a couple of pointers on your face, which is not a sentence I expected I'd be saying at any point in my career, but here we are. Uh, ideally, you're looking at the camera and smiling. Ah, this just helps people to feel like they're connecting with you and trust you. Um, I know we all have a charming photo where we're kind of looking away into the distance, but I'd recommend saving that for elsewhere. Also, the photo just shouldn't be too far away. A normally suggest starting from shoulders up or waste up at the most. We don't need a full body shot just cause it's gonna make our face look a bit too small. Um, and then just ah, one final tip. No sunglasses again. We want that eye contact. As for the setting, it doesn't have to be in a studio with a blank background are even posing in front of your personal library or anything like that. We just don't want a busy, distracting background. We don't want other people in the photo. And, um, definitely try to avoid those obviously cropped photos where there was a lot of people in a picture and you cut out everything but your head and someone's shoulder standing next to you. Um, and then just one other thing to consider is just look for nice natural lighting, usually during the day near a window. Um, avoid using flash if you can, or anything taken sort of indoors under non natural lighting eso. I'll show you a couple examples of some good and bad photos myself will be included in some of these. Um, so this guy, he looks very spiffy and his suit great hair. Good lighting, simple background. However, the smile and eye contact are missing, So this one is a no. This one is me. I'm smiling, making eye contact, good lighting. However, the background is a little bit busy, but more importantly, lengthen is not the place for hoodies. Even though I use this photo of me on other social media profiles, it's a no for linked in. And then this person is wearing a nice professional blazer. Simple background. Getting the eye contact. However, I'd like a bit more on the smile. And then, obviously, the shadow on the face makes this one. I know. So now let's look at some good ones. This one is me. This is when I've used in my profile as of filming this. This my current linked in profile photo. Ah, formal attire. Not too fancy. Like I said, it's a step up from what I normally wear toe work. Good lighting, smiling, looking at the camera and, uh, you know, the grabbing the tie. It's kind of a fun, casual look, which is again a part of my brand. Uh, so, just remember, doesn't need to be too fancy if you are not someone who dresses formally to work every day . Uh, here's an example I pulled from Stock Photo website on splash dot com, which is great. Eso This folk photo is very professional. Simple background, good lighting. She's making a nice eye contact with a smile, and then we have 1/3 photo here again, professional attire. This one, you know, has a bit more of a studio. Look to it, which is fine. That's great. Ah, and then we have again nice blazer, college shirt and a nice warm smile with eye contact. So finally, let's talk just a little bit about the banner image. Um, no. The banner image is a lovely tool to add to your personal brand, and a lot of people don't take advantage of this. So I have four suggestions on how to use banner image First a branded Ben. So, you know, you don't have to do this one unless you're kind of artistically inclined. Um, but, you know, this gives us a chance to just put some of our personal traits. I've front center on Arlington profile. Um, you can do something nice and simple like I have here. To be honest, I made this. It took about 30 seconds using can va ah, using one of their free templates so you can check that out of camp a dot com again. I spent $0.0 on. They said it took about 30 seconds. Um, next option is you at work. Eso if you got a nice picture of yourself at an event leading a meeting, holding a microphone or with your co workers in any sort of an action shot. That's fantastic. Uh, you can go with a scenic shot. Ideally, you're in the shot. So this is something that I've used on my profile for many years to me? No. In front of a lake near some mountains in Banff, Alberta. Um, it's worked wonderfully, and in this case, I'd steer clear of any stock photos of scenery. So, ideally, you want toe. Tell them a little something about yourself. Like, for example, I've been to this lake, and maybe it tells them I'm a bit adventurous travel, etcetera. And then, finally, fourth option is any sort of like non stocky stock photo eso again. Websites like unspool ash dot com are great for stock photos that don't feel so corny and stock photo like, um, so you can use the search front search function and there to find something that represents your work. Like I as you know, I'm a writer on. So this is what I've got a nice pen here that I could use for my banner image. Um, now that we've got that covered the photos profile photos, the banner images Let's move on to grabbing. Uh, all right, recruiters and hiring managers and potential connections attention with a great, well crafted, attention grabbing headline. 5. Your Headline: what someone searches for us on Lincoln. The first thing they're going to see after our name and photo is our headline. So this is a critical part of making a good first impression. Now, as a default linked in will set your headline to match your current job title. But we can do so much better than that now. The headline has three major purposes. To quickly inform potential new connections of what we do to share what is important to us and to give them a quick taste of our personality. Now, when you do each of these things well in your headline, your potential connection, it's going a few excited to open your profile and learn more about you. I've used a variety of headlines in my experience as I mentioned, I like to experiment on my own. Linked in profile. Last time I checked in, I had, uh, certified resume strategist, An interview coach award winning Higher education administrator, side hustler, Raptors fan. Now, in my four items, I've shared two of my professional vocations, both my resume writing career services business and my work in higher education. Uh, de missed demonstrated some trustworthiness and authority with my certification. I've shown my high performance as an award winner, and I've shared a part of my life and referenced my hardworking attitude as a side hustler . Uh, so by including, at the end that I'm a Raptors fan, which I consider to be a huge part of my personality. Not only did I tell people that they can talk to me about basketball, I also dream demonstrated that I'm confident enough with my professional status to share something personal on my linked in profile, Um, and veering away from the strictly professional language, it can be very endearing in a semi professional setting like Lincoln. Um so to help you with your headline, I've got a worksheet. Um, that's gonna help you create your very own endearing professional eye catching headline. Ah, so this is what the worksheet looks out and I'll fill fill it out with us an example. But you've also got access to this and you can print it out or recreated are, you know, fill it out. However you need to eso in the 1st 3 sections, we're going to create a repository of words that we can use and then in section four and five, we're gonna put them together to create our great headline. So Part one, we're just gonna list a few things that we do. So for this example, let's say we're a science teacher, volleyball coach and maybe on the side we do Lettering slash Calligraphy in Part two will list our job title. Uh, I mentioned that we don't want a headline to just be our job title, but it's possible that you have a job title that maybe you're very proud of. Or maybe you're doing a lot of work through Lincoln. So it's important that other people in your network know your job title so they know who they're working with straight away so well, this that as an option here, Part three will Sprinkle in some personality options. The's might fit into the headline like you saw a rapture spin in mine. Um, now I'm not sure. I know some of you might not be sure about adding hobbies and passions on Lincoln. Um, it's Others might be very excited about this on. I'm not here to convince you one way or the other. We're just trying to make sure we have some choices So in this hypothetical situation, let's say that our science teacher is also a huge fan of Cordis. They have to and they love camping. Eso. Now we're kind of gonna do sections, parts four and five all at once. So in part for I've listed some descriptors that you can use to turn those phrases listed in parts one and three into powerful, memorable titles. So ah, these descriptors can be placed before or after the words that we've already written down on. If you don't like any of these, that's fine, too. This is just to kind of give you an idea of how to phrase things. So let's do these together. So I've got innovative and I pair it with science teacher Um, I've decided to take, uh dedicated and pair it with volleyball coach. And then I want to include calligraphy, but I'm not full unprofessional. So I'm gonna go with calligraphy enthusiast. And finally, I'm gonna show people that I'm a fun person and also kind of raise a flag to any other dog lovers out there by saying I'm a corgi lover. So the reason that we say Corky's or not dogs is that being more specific makes us memorable. Plus, if we find someone else out there loves Corgi is we score big points. And if they love other dogs, they're probably still excited to talk to us The same reason I use Raptors fan and not basketball fan eso. Now look at us. We've got very descriptive, memorable title and I'd like to wager no one else on Lincoln has this exact title. Uh, I'm gonna walk you through one more really quick so you can see a different way that this might turn out. So in this example, um, let's say we've got marketing professional. So maybe we are analysts. Digital marketing brand building, graphic design and copyrighting job title senior brand manager at Nestle. And we love personal finance and golf. Um, now for titles, we might do something like digital marketing expert, graphic design specialist, personal finance nerd and senior brand manager at Nestle. Great. No, I challenge all of you to follow along and create your own individual headlines. Next, we're gonna move on and talk about your about section 6. Your "About" Section: ready Go If the headlines job is to catch a reader's attention than the job of the about section is to turn them from a reader into a fan. By the end of the about section, we want this reader cheering for us and hoping that we succeed now. To do that, I've got four simple steps for you. First, we're gonna share our motivation by telling them what's important to us in a professional setting and or in life. And and by doing this, we give them a little bit of insight into what drives us. Suddenly they're interested. Next, we're going to share our story and give them a little run down of our professional journey so that that they can start to relate to us and feel like they know us a little bit. Next, we're going to tell them some of our goals what we aspire to do. This could be for the world or long term in our career, and now they have something to root for. They know where you've come from. Now they know where you're going, and of course they're gonna want you to succeed. And finally we're going to share a little bit of our personal lives on just a little bit. But this is a great time to tell people what we do for fun so they can start to picture us as a really well rounded person just like them. Suddenly you've got yourself a fan now. There's a lot of ways to do this and I'm gonna show you a simple formula that works well for me. And I've used for a lot of my clients. Ah, if you want to try something a little different, feel free because again, I want you to be totally, completely comfortable with what you're putting out there. If you want to try this four paragraph formula that can promise you, it works wonders. And don't be too put off by the word formula here. Just cause, given that we're writing about you, it's pretty much impossible for this content to not be totally original. The formula just kind of helps us frame the content nicely for the reader. Eso here, I'm gonna show you an about section that I've used for myself. First off my motivation. So the most exciting thing in the world for me outside of watching the Raptors when an MBA championship is getting completely lost in my work, I love when I lose track of time, I forget where I am and just completely exist within a single task. Then again, I'm also a big time people person and self proclaimed extrovert s. So I guess I'm a bit complex, but, hey, aren't we all next? I've got my story. I've gotta be a and professional writing and a master's degree in called it Student affairs . After grad school, I was really lucky to find an amazing job at York University running the online and in person orientation, which was perfect for me cause I got to combine my love of writing for the online orientation and my natural event planning skills. Next, talk a little bit about my goals. In 2018 I was craving some stimulation and financial financial diversification, so I decided to transform my casual hobby of helping friends and family get jobs into a full on side hustle. This decision lit a fire under me that has changed my life. I'm still working in higher education at the moment, but I've shifted my goals to pursuing this career coaching business full time I feel so alive when I'm working on my business and it gives me the chance to work with people and get lost in my writing. It's kind of perfect for me. And finally I'm going to tell a little bit, uh, share a little bit about my personal life. So when I'm not at work or side hustling, you can often find me watching basketball. I'm not afraid to call myself on obsessive nb a fan. I also take improv classes at Second City and perform occasionally, and I'm fairly diligent in the gym, although fairly diligent is about as confident as I'm willing to go on this one. Very friendly. So if you ever want to talk basketball comedy or job search, send me a message. Now I know it takes a bit of thought to put together something like this, but if you stick to the four paragraph formula, you should be in great shape. Um, now, before you begin writing, I just have one piece of advice on the tone of the about section eso. We're not gonna be quietus foremost. We would in a resume and cover letter eso I say right as if you're talking. It's really the best way to help people connect with you and feel like you're really talking straight to them. However, I also feel like that's a bit of an oversimplification. Uh, just cause we don't talk the same way to everyone. So instead of just saying right like you talk, I'm going to say right, like, you would talk to your boss but a boss who you like. Um, when you're describing may be a great weekend you just had. Now, obviously, you're not describing a weekend, but we're using that to kind of gauge our level of tone and formality. You saw I used plenty of contractions. I had some asides in brackets, um, to just explain my thought process. And that was sort of a little bit of a more inside tone that I'm using to help connect with potential readers. Um, if you don't have a boss in mind, I've never had a boss or your friendly with you can think of a teacher or someone who you just have sort of a semi formal, semi friendly relationship with, um Now you are ready to write your about section. I've created a simple activity that you can use to guide yourself through the process, so feel free to use that tool to help you. And let's move on to talking about the experience section now. 7. Your Experience: the experience section of your linked in profile is very much like a resume. In fact, if you've got a solid resume already, this section should be fairly straightforward for you. If you aren't happy with your resume, definitely take some time to check out my very popular resume writing course. Now in this section, we're gonna talk about three things. What experience do we include in this section? Tips to make sure your experience section looks professional and what content to include in the description section for each experience. As for what experiences to include, Of course, we'll start with relevant jobs so you don't need to include everything you've ever done, but anything that you are proud of or feel like it's a part of your story should be included. So for me, even though I run a career services business, I still include my background as a higher education administrator, even though it's not directly related to the work I do. I think it shows, Ah, a big part of my story, and it also shows that I've got some good, solid professional experience. I don't, however, mentioned that I was a lifeguard for five years or a soccer referee when I was 13 years old , because that's really not important to my brand On next, we've got our job like volunteer experiences, so I know that Lincoln has its own volunteer experience section. But if you've taken my resume writing course, you'll know about the two types of volunteer experiences. If you are showing up for a day to paint faces on Children or ladle soup to hungry people, first off thank you for doing that, but also, yes, this is the kind of symbol volunteer experience that you include in the Volunteer Experience section to show that you're a good person who uses the time to help people. But if you are the treasurer on the board at your local library, or you were the president of your Schools Archery Club, and you've got some actual recurring responsibility responsibilities, and you've developed riel skills in the role that is experience and that can be included here. Um, now, if you're more advanced, professional and your experience section is robust as it is, yes, you can say this content for the volunteer experience section. But if you're looking to bolster your experience, you can definitely add that type of content here, it's totally up to you. Next. I've got a couple little formatting things just to keep in mind as you're creating the experience in Lincoln eso first, Just make sure that everything matches with your resume, like the job title the company named the location start and end dates. Nothing is gonna break trust with the hiring manager, like having inconsistent information on your resume and leaked in. So make sure this matches next. If you've worked for a company that has a Lincoln presence, they should have a logo associated with their their company name on Lincoln. So when you're plugging in the company name, you'll see a drop down menu. Make sure you click on their name so that the logo appears in your profile. This is also going to connect you with other people who have worked for that organization, uh, which will increase the likelihood that you find useful connections. Um, now, if your employer isn't on here, there isn't much you could do, so don't worry about it, but just get as many logos as you can based on your experience. And finally, if you've already crafted ah, and updated your headline. Please uncheck the box that says update headline. Because Lincoln will delete all of the great work and replace your headline with your job title that you just entered. Um, of course is only happens if you're adding a current job, but just something to keep in mind. Lastly, I just want to talk to you about what to write in the description section. So I recommend two parts first. Ah, a little summary that tells tells them some context as what you did in this role and then a few of your proudest accomplishments as well. Eso things you can included the summary section, I would say who you're reporting to on. And by this I mean the position, not the person just to give some context and then 3 to 5 short phrases that list kind of your high level responsibilities in the role. Um, it's just one sentence. It's okay to use first person on LinkedIn if you need to. Uh, so your summary section might look something like this. So reporting to the executive director of finance and administration, my responsibilities included overseeing a team of 14 staff to manage company wide bookkeeping produced quarterly financial reports, analyze financial impact of proposed organizational changes and contribute to large scale strategic decision making. Now this looks like a lot. But as I mentioned all we've really done here, we've listed who we reported to and then a few short phrases that describe some of our responsibilities in the role you can do it. It's that simple. Uh, next we will talk about underneath that section or that summary. We're gonna just include a few bullet points, um, to describe our accomplishments from that rule. So, uh, if you take a my resume course, you know that a strong bullet point includes three things I've got are action verbs. We've got some specific, quantifiable detail and results Eso I'm gonna show you just a couple of these quickly just to give you an idea. So here's an example of a bullet point. Ah, we've got some action verbs years or created and curated. We have some specific, quantifiable details. Ah, content for four major social media campaigns per year on Facebook and instagram. Very specific. That's great. Uh, I've got results, so showcase, unique value proposition of the Magic Kingdom, and we've got some numeric results here, which is great, resulting in a 5 12% increase in followers. And Paige likes per campaign. Uh, and if you don't have numeric details like this, uh, an accomplishment could look a little something more like this. Um, so we've got again a couple of action verbs generated. Presented what? We generate monthly reports on key performance indicators of online engagement represented to senior management. And the result is simply we informed strategic statistically supported strategic decision making. Great. Um, Now, as for how maney bullet points to include, we're not really limited on space and lengthen. Um, so I'd recommend aiming for at least three. Ah, And then one final note is as you're making these bullet points, just remember, your Lincoln profile is public. Eso it. Make sure you're not posting any confidential information in here. Um, and aside from that, I mean, that is really how you fill in the experience section of your linked in a lot like a resume as I mentioned, um, and now that we are done with this, we're gonna move on him, just briefly cover the education section 8. Your Education: of the education section is fairly straightforward, so we won't spend too much time talking about it. Just like the experience section. I'm going to briefly go over what to include in this section some formatting pointers and what to write in the description field, though, as for what to include were generally looking for anything post high school. These could include things like a bachelor's degree or master's degree. Ah, certificate from an institution of higher education, Uh, and any sort of formal education that builds a case that you are prepared to succeed in your field Now for formatting. My point is very similar to the experience section to make sure everything matches your resume. And be sure to actually click on the school from that drop down menu, because that will be really helpful in linking your name on. Lengthen to other people who went to that school. And not only will you have the logo on your profile, but Lincoln will also start to build connections and suggest connections for you with other people who went to the same school. Uh, now, as for what to include in the description for each piece of education you don't need to choose to include all of these here, but here's just a few options. You if you choose 12 Jews 45 That's fine. Um, so if you have an impressive G p A, you can include this. If you're not super proud of your GP A, you can leave it out. That's very common. Um, any exchange programs? He went on. If you did a thesis or some sort of culminating research project or capstone, that's great to talk about here. If you were involved in any extracurricular activities on, then finally, if you completed courses that are related to your industry, um, they could be included here as well. And this is especially useful for students for grads, for new professionals who may not have much experience in their field. S O. For example, if you are applying to a job that once you have experience with accounts receivable and you don't but you took a accounts receivable and payable 1000 and one course that could be helpful in building your case. So that's something you can include here now. As I mentioned Education section, it's fairly straightforward. So now that we've taken care of this, we can move on and talk about the skills section 9. Your Skills: now I love this skill section. It's fun to put together, and it's also pretty easy, so this should be a fairly quick portion of your process. So we have three key tasks when we're populating the skills section, two of which you can do right away, and one will have to wait for a little bit later. So those three are selecting our skills, identifying our top three skills and finally getting endorsed for those skills. So when it comes to selecting our skills, we are allowed up to 50 so there's a lot of room to move around. Three keys for selecting our skills. First, stay on brand. We want to make sure that we're Onley selecting things that are related to what we want people to view as our professional strengths. Um, so you might have exceptional child care skills, but if you are a university professor, this is not relevant, so we want to keep it relevant. Next, don't get repetitive. There are options in there where you could add T management as a skill and also team leadership. Ah, but you don't need both of those. So next, Um just don't overdo it. I mean, you don't need to use all 50 skills. LinkedIn is going to categorise your skills into areas like industry knowledge, interpersonal skills, tools and technology. Other skills. There's a ton of categories you don't need to make sure those are all balanced by any means , but you want to make sure that you're hitting a few different categories through the process. Next, I'm just gonna show you quickly how to select your top three skills. They shouldn't be too hard to pick. And honestly, I would go back to your headline activity and see if there's any skills there that you can use in your top three just to keep everything consistent. Um, And if you're stuck on this, LinkedIn has, um, resources to help you find an answer. So what I would do, um, used the LinkedIn search bar and just type in a job title for a job that maybe you do now or you would like to do in the near future. Um, read that job posting and just kind of pick up on the skills that they lift throughout The job posting could be things like digital marketing brand building classroom management. I just pulled the 1st 3 that seemed really relevant to you and are things that you find yourself to be good at and use those as your top three to select a skill for your top three . Just click on the edit button next to the skills header on. Then you'll see these little tack icons and you can unq lick, uh, to take one off click to put it back on its that easy. Um, so is he. Scroll through. Look for the three that you'd most like to have their, and that's about it. Now, when you look at these little numbers next to the skills, those are the endorsements that we've received for having these skills. Now, in my experience, people aren't putting a lot of weight on this metric, so I just sort of let them come up organically. But if that is something that you'd like to request endorsements for, you can do so with your network. Ah, and we'll cover a little bit more about how to utilize your network in video in just a few minutes. So that's all for now. We are going to move on past the skill section and talk about some of the additional content we can include in Arlington profile 10. Additional Content: All right, Congratulations at this point, linked in will be telling you that you have reached all star status on your profile. But you'll remember what I said in section one. Hitting all Star status is really only the bare minimum oven acceptable profile. And I can tell just by the fact that you've taken the time to do this course that you are not here to do the bare minimum and you're willing to put in the extra work and go the extra mile. That's going to get you to a place where your profile is something that's gonna really help advance your career. So in this section, I'm gonna teach you how to take your profile up a notch by adding additional content. And then in the next section, we're going to start to talk about how you can really use Lincoln to build meaningful connections and start advancing your career. Now there's a lot of options. As for what sort of additional content you could include in your linked in profile, So don't feel bad if you can't use every section and again. What you can include is great. This is additional content, so we only want to use things that are really going to add to our brand and impress people who are visiting our profile. Now, I'm just gonna run through 10 quick, additional content categories that you can use so for licenses and sort of occasions, I'd recommend you include here anything that kind of contributes to your overall professional profile. But you don't need to go beyond that. So, for example, I have my certified resume strategist designation listed in my licenses and certifications section. But I didn't bother to include my CPR and first aid because that isn't really tied into the work that I do. Um, there's a bunch of other sections that you can add, So we've gotta publications section. If you've published any articles you can link to that here got the titles of books you've written. You conclude that here as well. Um, if you have patented anything, I go ahead and and add that I don't know anyone who has patented anything, but it would certainly be impressive if you have for courses. I mean, this can be great if you've done some training on anything that's relevant to your work. That didn't result in a sort of a formal credential being awarded. Like if I completed a technology enhanced resume reading course, that would be something great to include here for projects. To be honest, I've never really used this section, But again, you can either link out to a project or upload a document to demonstrate your work. I would only use this option if the project is something extremely relevant and you're very , very proud of the works that you did here for honors and awards. This one kind of speaks for itself. Just make sure to include the full name of the award and the organization that granted you that award. And if it's not obvious what you won the award for, you can include that in the description for test scores. Um, I would only use this if it's sort of a major test from a regulatory body like an architectural lead exam or Anel sad or something like that. Ah, and again on Lee include the test score on your LinkedIn if you're very, very proud of it. This is not something that people are gonna be looking for. Um, so we're only adding information here that's really gonna wow them Of course, you can add information on any languages you speak for organizations. This is another way to kind of round out your personality, so I wouldn't limit limit this to only your professional organizations here. If you're part of the American Marketing Association, you can include that. But if you're on the board of directors for your local softball league, you conclude that as well, just another way to kind of show people which are all about. And finally, you can add any volunteer experience that you've got that you didn't already add in your experience section. Once again, remember, it's not essential to use every single one of these contact categories, but the more you've got, the better. Now we are pretty much all set on creating Arlington profiles, so it's time to put them to use. And in the next section I'm going to teach you how to add connections that will add real value to your career. So let's move on to that now. 11. Creating High-Value Connections: Okay, so we've got a great profile now, and the jobs and connections should pretty much come rolling in, right? Well, not exactly sure. You should be getting a few connections here and there, especially with your impressive new profile. But those connections won't be nearly as meaningful as the ones that you make yourself. Intentionally, Anyone can find 500 plus connections on Lincoln. But if you're just sending a connection request and that's it, the person might say yes, they might say no. But either way, they are not going to remember you or care about you. So I'm gonna show you now three ways to add contacts that will actually yield value. So first adding people you know who you see often you're still in touch with next is adding people, you know, but you don't see often. Or maybe you've only met this person once or twice and then finally will talk about adding people who you don't know eso for the people, you know, And you see often you don't really need any sort of thoughtful message for these people. For co workers, cousins, friends, anyone who you're still in touch with, just send them a request. And that's really all you need to do. Ah, for the people who you know, But you don't see often. Um, I'd recommend sending a quick message just to kind of re spark the relationship and get back on the radar. We're not asking for anything at this point. We're just making the connection. So here's an example of that. What that message might look like. Hey, Serena, I just got around to updating my LinkedIn profile and catching up on adding some connections. Thought I'd check in and see how you're doing. Simple is that now, once you've got a good foundation of connections, it's time to start expanding your network. Most of the time, we'd be targeting people in our industry or desired industry. So if you type the industry or job title that you'd like to have or something like that into the Lincoln Search Bar, you'll see the in people option here, Um, and if you click on that, you'll see a bunch of names show up in your results. Um, now, next to the names, we're gonna try to find a second degree connection. So that might look something like this. You see, that little second there next to the name. This means that you and this person have at least one connection in common. Um, when you look at you see, I kind of graded out here just for privacy's sake. But when you look here, you'll see who some of those connections are, Um, and you can reach out to. So ideally, you would reach out to someone one of these shared connections. And if you want to see the full list, you can click on this person's profile. Um, and you would send to your connection in common a message asking you to introduce them to introduce you to this new person. So that might sound something like this. Uh, hi, Juno. I'm trying to add more higher education administrators to my network, and I see you're connected with Rob Sherrice from the University of Toronto. He is doing some work with student governance. That seems really impressive, and I'd love to talk about it with him a bit, so I'm hoping you wouldn't mind introducing us. Thanks now, Ideally, your contact will agree, and a day or two later, though, reach back out and say the person is expecting to hear from you. Now the ice is broken and you're much more likely to make a solid connection with this person. Now, if you find someone that you'd like to connect with and you don't have any mutual connections, you can, of course, still reach out. I'd recommend sending a message along with the connection request, but the key here is not to come on too strong, and I'll just share that. A lot of the random messages I get on LinkedIn are people who are trying to sell me things or will eventually try to sell me something. So I am very weary of random messages. Um, but we also don't want to be too vague. So in this message, there's two things were really trying to accomplish. First, we'll explain why we're reaching out, and second will give them a reason they might want to connect with us. So here's an example of how that might sound. Hi, Felipe. I noticed you work at work in sales at X Force paintball products, and I had to reach out because I'm a huge fan of your products. I'm in sales myself, but I've spent years selling things I don't really care about, Ah, accounting software and such etcetera. I was hoping to connect with you and maybe pick your brain about how you got into working for such a cool organization. Thanks. Now what's great about this message? It's short, A complements the recipient. And we've made it pretty clear what we want, what we want, which isn't too much. Just to maybe ask a few questions here and there. Um, and even if you only exchange a few messages with this person, you're now on their radar. So if you ever need anything in the future, uh, they're more than likely to help. Um, so we're almost done. And in the next section, I'm going to run through a few ways. You can be more active on linked in that will build upon your professional profile and make you many famous among your connections on LinkedIn. 12. Becoming Mini-Famous on LinkedIn: adding connections is a great way to build up your professional profile and establish a network that can lead to job opportunities. However, once we have, these connections were not going to be messaging them every other day to remind them that we exist. But we definitely want to stay top of mind for when the time comes that our connections do have an opportunity for us or we do need to ask them for help. So here are four ways to do that. Effectively. First, joining on discussions by commenting on people's posts. You can scroll through your linked in feed, read the articles that people are posting, read people's status updates and comments, something it could be encouragement could be your opinion on the topic could be a question . Whatever it is just engaged with what other people are already talking about. After you've been scrolling through your linked in feed for a while, you'll get the idea of what people are posting, and then you can start to post your own things as well. When the when you post something, try to include a question in your post so you can start a conversation to so Lincoln has a group feature. Usually the groups are based around different industries. If you type a field you're interested in into the search bar and then select in groups, you should see a lot of options. Join a few groups and then you conduce this same kind of commenting and posting in there to get more specific conversations going. Finally, add some more connections. If you've engaged with a stranger through a little back and forth discussion in the comments of Opposed Somewhere, feel free to connect with them and send them a little message thanking them for the good conversation. Now your network will continue to grow organically. Once you have a profile that you're proud of, these engagements will yield a lot more views and more connections. And soon you will be a linked in super duper star, and you will be many famous among your community 13. Final Advice: Congratulations. You made it to the end of the course. You now have all the tools you need to build a fantastic linked in profile. You'll be able to expand your network, build your professional brand and the career opportunities. Hopefully, we'll just come rolling in at this point if you put in the work. You know, if you're unsure of anything that you learned today, feel free to reach out to me through this course or find me on linked in. If you search Greg Langstaff, you will find me. Um And if you are looking for help with anything else in terms of career search, I have courses on resume writing, cover letter writing, interviewing and in putting together a few more that should be available soon. So feel free to check those out. I'd really appreciate it Now, From this point on, you are often running so good luck. I believe in you and feel free to add me on linked in when you're profiles ready to go. I'd love to check it out. Take care