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How to Create a High-Converting Webinar Landing Page Using a Real Proven Strategy

Marshall White, Online Business Branding Expert

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9 Videos (48m)
    • Intro

      4:59
    • Before Sales Copy

      8:07
    • Benefits

      6:46
    • Headlines

      8:09
    • Freebies

      4:17
    • Curiosity

      3:59
    • Scarcity

      3:10
    • Compliance

      2:45
    • Funnel

      5:31

About This Class

This class is designed to show you how you can quickly and easily get more people attending your webinars!

Here's a breakdown of this class in more detail.

 

Video #1 - Introduction

Before we jump into the video course, we are going to get you into the right mindset. Next, you will be given a quick video overview so you know exactly what to expect, and you’ll be able to implement everything at a much faster rate.  And then we will discuss the basics of what you need to get started.

Video #2 - Before the Sales Copy

Before we discuss sales copy you need to get a list of what you have. This way, when we begin the process of creating the sales copy, you already have a head start. We will discuss landing page creation options and other elements that will help you increase your conversions.

Video #3 -  Benefits

Before we look at the headline and other sales copy elements, we want to take a bottom-to-top approach rather than the other way around that is typically taught. As such, in this particular video we will be discussing benefits and why it's important to start with these first before we look at the headline.

Video #4 - Headlines / Sub-Headlines

After you create a list of the top benefits, it's time to talk about how to create your headlines and sub-headlines.

Video #5 - Freebies

One way to get people to sign up for your webinar is by giving away something of value for free. Not just anything for free, but something that they would really want. We will discuss this further in this particular video.

Video #6 - Curiosity

In this video we will discuss elements that will help build curiosity of what's on the other side. These elements can include media such as videos or images. But the big question is, should you use videos or should you not? There’s more on that in this video.

Video #7 - Scarcity

It's been proven that if you don't get somebody to sign up at that very instant, they will forget about you. And the majority of the time this is because people are busy, and if they don't take action at that very moment they never will. So what kind of scarcity elements can you include in your page that will help you get sign-ups right away?

Video #8 - Compliance

Before you promote your landing page with any type of paid advertising such as Google ads or even Facebook ads, you need to make sure that your pages are compliant. For example, you will need to have proper legal pages. This video will lay out everything you need.

Video #9 - Inside the Webinar Funnel

At this moment in time we have covered the majority of the course. As a bonus we want to show you the layout in my map of what is inside your webinar funnel. We will not go into great depth, but you'll be given a quick overview of the pages that you need in order to be successful so you can get started without any delay.