How to Create a Content Strategy Plan for Your Brand | Joanne Augustin | Skillshare

How to Create a Content Strategy Plan for Your Brand

Joanne Augustin, Copywriter & Content Strategist

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
10 Lessons (39m)
    • 1. Intro: Content is the Only Thing that Markets

    • 2. The Fundamentals of Content Marketing Part 1

    • 3. The Fundamentals of Content Marketing Part 2

    • 4. Where does your brand fit in the Content Strategy Mix?

    • 5. The Customer Journey

    • 6. The Importance of a Balanced Content Mix

    • 7. Establishing a Content Cadence that Yields High Engagement

    • 8. How to Measure the Success of Your Content

    • 9. Content Planning Template Demo

    • 10. Next Steps: How to put your new Content Strategy Plan into action


About This Class

"Content is the ONLY thing that markets." 

Join Career.Ambition.Growth—content development firm and blog—creator, Joanne Augustin, for an information-packed class on how to leverage content marketing to your brand’s benefit.

As a business owner and/or marketing professional, your job is to effectively communicate your brand's objectives (products/services/value proposition) to your target market. Content serves as that piece of communication needed to drive a desired user action, such as making a purchase or subscribing to an email list. 

This course will show you how to effectively align your brand's digital messaging in effort to increase conversion and engagement through crafting a successful content strategy plan.

In this class, you'll explore:

  • The Fundamentals of Content Strategy (Brand Awareness, Online Content, Email Marketing, Social Media Marketing, & Influential Marketing)
  • Recommended Content Cadence Per Channel
  • Content KPIs (Key Performance Indicators)
  • The Components of a Content Planning Template 

Each lesson includes actionable advice backed by data and experience, in the form of strategies and examples. The course also includes an exclusive downloadable worksheet to help you navigate the process of creating a content strategy plan bound to yield nothing but successful results.

This class is ideal for current or aspiring small business owners, entrepreneurs, solopreneurs, brand managers or team members looking to expand their content marketing knowledge.





  • --
  • Beginner
  • Intermediate
  • Advanced
  • All Levels
  • Beg/Int
  • Int/Adv


Community Generated

The level is determined by a majority opinion of students who have reviewed this class. The teacher's recommendation is shown until at least 5 student responses are collected.

Joanne Augustin

Copywriter & Content Strategist

Hello, I'm Joanne.

I am a self-employed Copywriter and Content Strategist. My specialty is in promotional copywriting such as writing an email campaign for a new product/service launch, website landing pages, and long-form (1,100-1,200 words) industry-specific blog posts. My job is to best communicate a brand's business objectives to their target audience in a way that promotes conversion. I also provide coaching for small business owners on ROI-producing Content Strategy methods.

See full profile

Report class