How to Create Your Personal Mission Statement | Michael Luchies | Skillshare

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How to Create Your Personal Mission Statement

teacher avatar Michael Luchies, Entrepreneur & Writer✎

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

12 Lessons (34m)
    • 1. Introduction

    • 2. What is a Personal Mission Statement?

    • 3. Personal Mission Statement Examples

    • 4. How to Use Your Statement to Accomplish Goals

    • 5. Mission and Vision -- What's the Difference?

    • 6. My Process for Creating Personal Mission Statements

    • 7. Statement Creation Walkthrough

    • 8. Project

    • 9. Alternate Exercise

    • 10. Final Tips

    • 11. How to Share It

    • 12. Wrap Up

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About This Class

What do you want to accomplish before you retire, or even after? 

Who do you want to help and how do you want to help them? 

Your personal mission statement will answer these questions, along with starting and building relationships with people and businesses you hope to impact. 

I'm Michael Luchies, an entrepreneurial writer, and in this course, I will walk you through the process of creating your personal mission statement. Over the past 12 years, I have helped create well over 100 mission statements for people and businesses. I'm excited to share my experience, thoughts, and process with you in this detailed, yet simple, course. 

Whether you want to clarify your personal goals or improve your LinkedIn page, creating a personal mission statement is a great way to accomplish just that. We will look at examples from celebrities and others, and I will go through my full process to complete a mission statement for myself. 

Are you ready to clarify your goals and get a step closer to accomplishing them? If so, then press play, and let's do this! 

Meet Your Teacher

Teacher Profile Image

Michael Luchies

Entrepreneur & Writer✎


Have you made your wildest dreams come true, or are you still searching for the right help to get you past your fears and doubts and on the right track to accomplish your dreams and goals? 

If you are ready to learn and want to improve yourself, build a business, or learn new skills, look no further! My name is Michael Luchies and I'm an entrepreneurial writer who guides entrepreneurs, startups, and small businesses towards growth with content. 

I am the Founder of TrepRep, Co-Founder of the Write Your Startup community, an experienced communications manager, amateur standup comedian, former contributor for Entrepreneur Magazine, TEDx alum, former Interview Editor and Podcast Host for Under30CEO, and Copywriter for Propllr. I have spent the past... See full profile

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1. Introduction: What change do you want to make in the world? Who do you want to help? How do you want to help them? All these questions can be answered in your personal mission statement. A personal mission statement can also help you focus on what you want to achieve in life. My name is Michael Lu keys, and in this course, I'm going to help you create your own personal mission statement. We will go through what a personal mission statement is, discuss how they're different. Then business mission statements go through several examples, including some of the personal mission statements of celebrities. And then we'll go through the process of creating your own mission statement step-by-step, and that is your project for this course, it'll be creating your own personal mission statement, which you will share in the project section of this course at the conclusion. So I hope you will join me. Michael rookies. I'm in entrepreneurial writer and I've been creating mission statements for over 10 years. So go ahead and click on the first video to get started in this course. 2. What is a Personal Mission Statement?: What is a personal mission statement? A personal mission statement is similar to a business mission statement, which I'm sure you've heard of. But it applies to your personal goals. Instead of the operations of a business. It explains what you wanted to accomplish in life. What's your mission? What are you here for? What do you wanna do before leaving? Personal mission statements should be a short statement. I would recommend going somewhere in between seven to 20 words. You don't have to stay within those balanced, but I definitely would try to. You want to be able to remember it word for word. And if you post it on your website or LinkedIn, you don't want people to get bored of reading it or easily forget it. It's something you want to remember and you want others to remember too. So I would do a maximum of one to two sentences, but try to just keep it to one sentence and then between seven to 20 words. So what is a personal mission statement? says a statement that defines your values, who you are, and how you define success and can be used to guide your decisions and help you stay focused to meet your long-term goals. And we're going to speak to that directly later on. We're going to show you how you can use your mission statement to gets you closer to your goals. Melody wild link says, it becomes your personal definition of success. I think that's a really important point. She makes, one that is separate from the approval of others. So that's another thing here. We're talking about business mission statements. You want it to resonate with your customers. It's about your customers. You don't have a business without customers. When you talking about your personal mission statement, this is all about you, what you want to accomplish. So don't try to, you know, you have to be selfish when you create your personal mission statement. This is about you. Yeah, you want it to have an impact on other people, especially the people that you want to help and serve. But it must be true to yourself. Otherwise, you're not really going to care about it. You're probably not going to have as much enthusiasm in accomplishing your goals and make sure this applies to you, resonates with you is something that you truly want to do. This is almost the meaning of life for you. This is your mission. It's your most powerful tool for reaching your goals. Says Tom guarantee, you're sorry if I butchered that. It shows you what to say no to extremely important point there. You can look at your mission statement. If two opportunities come your way, and one, it doesn't apply to your mission and the other does. Well, you know which one you should probably go to. And we'll talk some more about that. 3. Personal Mission Statement Examples: Now we start to get into the fun part. Let's look at some examples of personal mission statements to help as many people as possible, as much as possible for as long as possible. That's a lot of possibles. Next one to bring beauty into the world through graphic design. What a wonderful person, personal mission statement. They must be very passionate about graphic design. To be a teacher and to be known for inspiring my students to be more than they thought they could be. That's Oprah Winfrey's personal mission statement. To have fun in my journey through life and learn from my mistakes. Sir Richard Branson, to serve as a leader, live a balanced life, and apply ethical principles to make a significant difference. Didn't he says style. Denise Morrison, CEO believe, Campbell Soup. I love how she put several different things in there that apply to more than just business, right? To live a balanced life. So obviously she cares deeply about family. Maybe even Hobbes. You can work those into your personal mission statement. So you can feel better about accepting some of those opportunities that aren't just hide your professional career and you should do that, especially if things like family are really important to you. 4. How to Use Your Statement to Accomplish Goals: So we haven't created it yet, but let's talk about how to use your personal mission statement to accomplish your goals. This is some of the fun stuff here. So for example, we're going to use Richard Branson's personal mission statement to have fun in my journey through life and learn from my mistakes. So with this mission statement, Richard Branson can weigh opportunities against the mission statement. So you want to have fun on his journey through life and learn from mistakes. So let's say a potentially lucrative opportunity comes his way. Let's say it's something in what's the most boring thing you can imagine? Chemicals or laundry detergent. I don't know. Sorry if you work in longitude surgeon. So let's say it's a really lucrative opportunity. He can make lots of money, but it won't bring him any fun, which is part of his mission statement. He might pass on the opportunity because of that. Now you could say, well, if it's lucrative than maybe it will give him more opportunities to have fun outside of that. Yes and no. I still would think that he's mentioned here would supersede that that he wants to have fun through any opportunity just to allow him to pursue more future opportunities if he makes more money, especially when we're talking about Richard Branson, who's a billionaire. So make sure it applies directly to your mission statement. Now, before entering into a new business opportunity, you can also look back to insure he's learned from past mistakes that may have led to a bad business deal. So he talks about learning from mistakes. So he gets that idea for a business and chemicals and maybe he made previous mistakes within that realm or something related to the deal doesn't feel right because of a mistake he made. He could either decide not to go forward with it because of those mistakes. Or B, look at what mistakes you made before and correct them moving forward. So when like when looking to create new opportunities, brands and can also reflect on his mission and looked to create things that are fun, which he does. He creates businesses that he thinks are fun and he can look to create new opportunities that don't repeat mistakes that he's made in the past. And these are things that you should take into account when you're creating your mission statement. And after creating your mission statement, makes sure that you're following what you're passionate about and you're looking at the mission statement and you're weighing it against opportunities that come your way and opportunities that you're creating. 5. Mission and Vision -- What's the Difference?: What is the difference between mission and vision statements? Sometimes there can be a little crossover. So we want to be careful to make sure we're defining what they are and how they're different. So a mission statement is how you define success and how you think you're going to achieve it. It's your approach, vision statement. It speaks to your future aspirations, what you'll achieve later in life. So mission statement, how you define and we'll try to achieve success. Your approach vision statement is where you'll land, what you'll achieve later in life. So mission statements are more about your current goals and how you view success rather than your overall aspirations. So for example, your vision statement could become President of the United States, but your mission statement is to serve people and make a huge difference in the lives of millions. Now we'll look at a couple of examples that show you the difference between mission and vision statements. And we'll even start out with a business mission and vision statement. So we're going to look at Toyota. Their mission is to attract and retain customers with high-value products and services and the most satisfying ownership experience in America. How many marketing experts do you think created that? Their vision is to be the most successful and respected car company in America. So that's where they want to land. And what they're working on right now is to attract and retain customers with good products and services and the most satisfying ownership experience in America. Now let's look at a personal mission statement example. So here's a personal mission and vision example. Mission to experiment, explore, build, and innovate. Professionally. I seek to change lives for the better by merging innovative strategies with proven solutions for hearing loss. Very specific and they speak to what they want to accomplish within hearing loss. That's what they're passionate about. So they speak to what can be done now and what the person wants to be doing. Now, here's their vision. Become a world-renowned inventor focused on solving problems related to hearing loss. With technology I develop while being an excellent wife and mother, though, speak to their future aspirations. So how they're working towards their goal, mission, vision, the end. What's the peak that we may want to reach? 6. My Process for Creating Personal Mission Statements: So now we'll look at my process for creating a personal mission statement. I start by asking questions. Most important ones are, what things in life are most important to you? What do you want to accomplish in life? And why? Who do you want to help? And how will you help them? These are also the questions that you'll answer in the worksheet. Don't jump ahead quite yet. But you can download that worksheet, which is in the project section of this course. Collect important keywords from responses. That is the next step after answering these questions. And the keywords are going to serve a really important role, as you'll see next, you're going to match these keywords together. This is going to seem very silly, but we'll discuss why this is done, how this is helpful. It will all come together, just trust me. After that will make it make sense. Then we'll edit the statement, we'll test it and share. And then we'll finalize it after sharing it. 7. Statement Creation Walkthrough: So let's go through the walk-through. I'm going to create a personal mission statement for myself, which will give you a better idea of how to go about creating your own personal mission statement. So step number 1, we'll start by answering the three questions on the worksheet, which are what things in life are most important to you. What do you want to accomplish in life and why? Who do you want to help and how would you help them? So, what things in life are most important to you? My responses are family, helping others, and doing meaningful work. What do you want to accomplish in life? And y? In this was hard for me to come up with. I had some other experience with this type of question before. I once was encouraged in entrepreneurship course to create my own eulogy. Which sounds really dark, but it was extremely helpful, was if I passed away that they do a 100. And my closest associate gave my eulogy, what would they say about me? Ideally? And that was kind of when I first realized that money really doesn't matter to me. Building huge business doesn't matter to me what does? So you might even want to think about that when answering this question. But my response to what you want to accomplish in life and why was I want to leave a legacy behind of being helpful, compassionate, and impactful. And this is important to me because I realize I don't care as much about making money or owning a large company. As I said, I want to leave the world a better place than when I got here. And to help accomplish that by helping one person and or business at a time. Let's move on to number three. So who do I want to help and how will I help them? I want to help entrepreneurs and small businesses. Because helping impactful entrepreneurs and small businesses has a ripple effect. I always figured that if I help a business owner, they'll be able to help so many more people. So even if I'm just creating a mission statement or tagline for business, if they're doing good work out there, it's going to help them do more good work, help them impact more people. I have seen that. And that's some I strive for. So I want to help thousands, hundreds of thousands, even millions of people. I want to help them, the businesses and entrepreneurs with their content, which will help create a stronger connection between them and their employees, partners, and customers. Now I say help them with their contact because that's something that I am passionate about and that's how I know I can help them. It's something I'm good at, something I've experienced in, I've been doing over ten years. So I really want to help business owners. I know the best way I can do that is through content which I do enjoy doing and I'm good at. So be thinking about that as well. When you're creating your mission statement, you do want to think about where your passion meets things that you're good at because that's how you're going to have an impact. That's how you're going to make a difference if you get closer to your mission or whatever that is. So now let's move on to step number two. We are going to collect important keywords from my responses. Now, in on the worksheet, I'm going to ask that you try to just pick five keywords or phrases from your responses to those three questions. You can do a few more than that. But I caution doing too many because then it's going to be really hard to whittle that down into a mission statement. So my five key words or phrases were helping others impact. Helping businesses and entrepreneurs, which is who I want to serve. Sure, that's one of your three year five key words or phrases, is who you want to help serve. A ripple effect that speaks to the impact I want to have on the world, which you should also include it as one of your five keywords. So make sure you're taught. You talk about who you want to serve or help and the impact you want to have on the world. Those are two things I would recommend making sure are part of your five keywords or phrases here. And I want to create stronger connections, helped build those connections. So what I came up with for the next step, which is just mash it all together. Step 3 is mash all your keywords together, I have to helping others impact, helping businesses and entrepreneurs ripple effect create stronger connections. This what I want you to do, it's okay. It's not supposed to be pretty just mash it all together. Your keywords and phrases top to bottom, just mash it together. That's where we are. And then we're going to move on to step number 4, which is make it make sense. So now we're here at step 4 where we are going to make it Makes sense. So you're gonna take that mash up from step number 3 and just try to make it make sense. Remove repetitive words, rearrange things so it makes a complete sentence. And this is what I came up with to help others impact the world by helping businesses and entrepreneurs create stronger connections with their employees and customers. So this is also where you might want to add a couple of words or phrases just to help make it make sense. As you can see, I didn't have employees and customers in it before. But that came to me as I was trying to figure out how to make this makes sense, you will need to add some words here and there. And this is a place where you might get stuck. So make sure to send me a message or post in the project section of this course if you are struggling with this part. But just, just push through with me here, I'm sure you will still come up with a good personal mission statement, even if you don't add words like I did. So now we're on to step 5, which is edit your statement and qualify it. So in the previous step, you made it makes sense. Now we're going to continue editing it. We're going to make it, make even more sense by trimming it, taking out any other words that you can take out of it. And just super charging it a little bit, put in those other synonyms or keywords that you really think that you need in there while still keeping it compact. Remember you want to keep it seven to 20 words if possible. So what I have right now is to help them, most entrepreneurs in their businesses impact the world through creating stronger connections with their employees and customers. Now qualifying it, does it explain what I want to accomplish? It does I want to help them, most entrepreneurs and their businesses. Does it explain who I help or serve? Yes, it does. Entrepreneurs and businesses. And does it help me know what opportunities to say no or yes you in the future? I believe it does. If someone comes to me with an opportunity and it's not to help businesses or entrepreneurs. I'm going to turn it down because this is my focus. This is where I think I can make the most impact. Another key thing to think about here is you do really want to focus on a target market. You want to have the specific, a specific group of people that you want to help because you can only do so much. You can't help everyone and every industry and every age. By doing that, you're going to get lost in the shuffle. You're going to have a hard time impacting anyone. If you do pick a really specific target audience, you have a much better shot at making a really big impact on them. Now, here we are at step number 6. This is where you're going to test it for grammar. I use Grammarly software. There's other grammar editors you can find for free online. Make sure it's easy to understand. You want it to be inspirational and you want to make sure it aligns with your goals. Step number 7 is share. This is your chance to get your mission statement out there. Tell other people about it, and see if you can get some comments on it. But make sure you share with any mentors, people that you know. But yeah, it's time to get it out there. 8. Project: It is project time is time for you to create your own personal mission statement. One thing I want to mention quickly is it my personal mission statement. I made a conscious choice not to mention content marketing. Instead, I mentioned creating a stronger connection with employees and customers. So a might not always take the shape of content of writing. I can do other things to help businesses as well. It could be some sort of consulting or helping them out with ideas, or even working in a small business and creating the stronger connection with their employees and customers does still relate to what I do, which is content marketing, writing content. Because things like mission statements, business names, creating a website copy. It does impact both employees and customers and helps them build that relationship, build the reputation of the business. So I just wanted to explain that. So you don't need to necessarily put what you're actually doing as long as what you're explaining, what you're passionate about, what you're good at does encompass your main focus and what you do unless you hate what you do. And if that's the case, then maybe your mission statement will help you find a new course. So, so now it's time to go to the project section of this course and you're going to access the worksheet. So if you haven't downloaded it already, do so now you'll complete the process of creating and finalizing your personal mission statement. As you begin to start your project, I just want to give you a quick overview of the worksheet that I created. So at the top, I just recap some of the information that we talked about what a personal mission statement is. You might take this worksheet with you on a road trip or somewhere else. So I wanted to make a kind of a one-stop shop. So that's why there's some of this information that we did cover in the course just a little bit there. Then we get to the first step where you're going to answer those three questions. Which are what things in life are most important to you? What do you want to accomplish in life and why and who do you want to help and how will you help them? I also included my examples that I presented in the course. Try to give you enough space to fill those in, but feel free to do this on another sheet. You don't have to use this sheet by any means. You can do it on another sheet of paper or a Word document or on your phone. So then we go on to step two, where you're going to collect the keywords from your responses above. So you can just copy and paste those keywords or just write them down. Then we're going to match your keywords together. Space there. Maybe it makes sense. Edit your statement, and then I explain those questions. The qualifiers that you want to run your mission statement against to make sure that they are following, that they're in line with. Then you're going to test your mission statement. I do give you a link to be able to check your grammar for free online quickly, and also gives you some other tips on how to test it. Then we go on to the Sharing section. Make sure you share your mission statement. Give out to the world. And here are those emergency templates that I mentioned. So just to quickly go over those. The first one here is to become an impactful blank, positively changing lives in the world through and then how you plan to change lives in the world. What you're gonna do to do that. And remember, these are just starting points. Don't use these as your final mission statement. If you do use one of these templates, then go through and edit it. You might want to expand it, you might want to shrink it down a little bit. But do play around with it uses synonyms. You know, if everyone who takes this course uses one of these templates, then there's going to be a lot of personal mission statements that look exactly alike. And the other one is also a really simple template to help or enable who you will serve her help. You will help them accomplish. And then by how you plan to help them. To remember boilerplate mission statements don't stand out and they might not fit you best. So play around with them. But I believe in you, you can create the perfect mission statement just for you. And remember, if this doesn't work for you, we do have an alternate way to create your mission statement coming up. Thanks. 9. Alternate Exercise: So congratulations. By now you've filled out the worksheet and you probably have a brand new mission statement. Congratulations, How does it feel? Yeah, Okay, here uses recorded video, but I think you just said it went awesome. So let's look at an alternate process for creating a personal mission statement. This is in case you were struggling with your mission statement, or maybe you don't like what came out of it. You can try this alternate process. Also, if you are a content creator like me and you want to help people with their personal mission statement. You can use this process to help them get the personal, the perfect personal mission statement as well. So step number one, what are you good at? Consider your achievements, what you've done really well while others have told you that you do well. You could also call a close friend or two and ask them what you're best at. Step number two, you're gonna write down what you're passionate about. Consider what you spend the most time on. Could be something like video games or poker, or could be something like self-help. Step number three, what do you want to achieve in life? Think about looking back at the age of a 100. So when you're a 100, look back. What will you want to have been known for? 704. Who do you want to serve, help, or work with? And then step number five, you're going to fill out this short little template in this format to and then achievement plus who you want to serve by, what you're good at and what you're passionate about. I know that sounds weird. We're going to go through an example right now. So step number one, what do you get at me writing? Step number two, what are you passionate about helping small businesses? Step number three, what do you want to achieve in life? Well, to be known as someone who connects and helps people who do you want to serve, help her work with small businesses and entrepreneurs. And using that template from the previous slide, I came up with to connect and help entrepreneurs and small businesses through content creations. Here I do have content creation and using my passion for selflessly helping founders. So it's a totally different mission statement then what I created through the other process. And you'll probably find this too. So if you're not totally happy with your other mission statement about this as well. And then you have at least two that you can get feedback on and see which one people prefer, but really comes down to what serves you better. What speaks to you? What will help you get closer to what you view as success. 10. Final Tips: Here are some additional personal mission statement tips. If you are not self-employed, consider having a different mission statement for your personal and professional life. And you can go through this process with the worksheet twice. One for just your life and one for your professional life, one for your job. And it will be a completely different mission statement. But there is value in having both. You can have both, you know, as your email signatures for your work and your personal. But they were really help you focus on your goals in that space. If you are self-employed like I am, mine's kind of a combined my my personal and professional related mission statement AC current of one of the same. So put your interests, passions, wants, and needs above what you think others want to hear from you. Remember this is your personal mission statement. You're not a business. If you do own a business, then there is some crossover, but you're still going to have a different mission statement for your business then for yourself. This is about you and your needs, not others. Make sure you're personal mission statement speaks to you and for you. You want to evaluate your current activities today against your new mission statement. This is a really challenging exercise that I would recommend. So you just created the mission statement. Think about all the things you're going to do today. And over the next year. Are they in line with the mission statement? Now this isn't to say, well honey, I'm not going to do the dishes because this doesn't help me. Help entrepreneurs and small businesses. That's different. Those things that your personal life should still stay there, but your other activities, things that you're filling your calendar with or doing professionally, Are they in line with your mission statement? And if not, should you consider stopping doing some of those so you can get closer to your overall goals. And I would recommend evaluating your mission statement about once a year. Because your passions or goals in life can change. They will change, they should change. Changes in employment. Your health, family structure can all result in significant shifts which could impact your overall mission in life. I mentioned in the life of 15 years ago before I was married and had a couple kids much different than now and that's okay. You should be able to change it over time. 11. How to Share It: So what should I do with it? You have a personal mission statement. What should you do with it? I have a few ideas for you. You could add to your resume and cover letter. Post on your LinkedIn page. I would definitely recommend doing that. You, if it's short enough that you can do it in your headline, which you have up to a 120 characters. Or you could do it in the about section of your profile. You could write it down and look at it every day. I would recommend doing that. You could turn it into art. You can have somebody do a quote and put a poster up on your wall. You could do that too. I didn't tell you to do this, make your own decision, or you could keep it on its head too. You could also put it on a t-shirt. And I would also recommend adding it to your email signature. That is something people will look at, especially if it's related to your professional endeavors. I would definitely add it to your email signature. 12. Wrap Up: Thank you once again for taking this course. I want to ask you to please review this course. It will help other people find it. It will let people know what to expect. It'll help me create new courses based on your feedback. And also let me know what should be changed, your updated. So please review this course. Hopefully I've exceeded your expectations. Whether I haven't, I haven't. Please explain. Give me a few sentences on what was helpful. What wasn't. What would be helpful to learn from me in the future. I would be honored if you follow me here on Skillshare. I don't post a lot of updates, so don't get worried about me spamming you, but you will get updates from me. You can participate in discussions and you'll also be the first to know when I published new courses. And I do have a lot of courses planned that should be really helpful. If you need additional help with this topic or any of the other topics I teach are within that realm of content marketing or building a business. E-mail me Michael at treppe Also, please check out my other courses. I do have one on business mission statements. I have a business naming course one on taglines, on startup content. I even have a course on dad jokes, which I'm really proud of and the silly way. So and also just stay tuned for courses that I have coming up as well. I'm doing some on vision statements that I'll put out in a couple weeks. Thanks again, I really appreciate you supporting me as a teacher and for taking this course. I hope you will get your mission statement out there and share it.