How to Create Social Media Content at Scale (with Premiere Pro) | Peter BVCCO | Skillshare

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How to Create Social Media Content at Scale (with Premiere Pro)

teacher avatar Peter BVCCO, Video Content Specialist

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

8 Lessons (41m)
    • 1. Social Media Content: Why? (Intro)

      1:33
    • 2. Social Media and Content

      2:49
    • 3. 2 Aspect Ratios to Know

      9:14
    • 4. Closed Captions

      8:11
    • 5. Teasers vs Standalone Content

      6:04
    • 6. Creating your custom Template

      4:06
    • 7. Always do this.

      8:06
    • 8. Conclusion

      1:05
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About This Class

What does it take to create social media content for your marketing plan? In this class I walk you through how I create social media content in Adobe Premiere Pro.

Whether you want to grow your personal brand, or create content to market your business - this class is for you! 

After taking this class you will:

  • understand how to best utilize content creation efforts
  • know what best aspect ratios are used among popular social media platforms
  • how to create social media even if you're a one person team
  • how to turn 1 piece of content into several

This methodology that I use in content creation will help you in creating a stable foundation in creating content whether you need a refresher or you're a complete beginner.

Meet Your Teacher

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Peter BVCCO

Video Content Specialist

Teacher

Hi there! My name is Peter and I have been making online content and videos since I was young. I am currently a full time content creator and want to share my expertise with you. I have had several years of experience in creating online content for not only my personal brand but for professional companies and organizations to meet their video needs.

I am extremely passionate about videos and storytelling. I want to inspire other like-minded individuals to push and grow themselves as a creative in whatever their endeavors may be!

I'm all about being great and focusing on your strengths. Don't settle for average because you CAN'T win with just average. 

In my classes I will condens... See full profile

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Transcripts

1. Social Media Content: Why? (Intro): Has it gone? My name is Peter. I am a content creator for bigger influencers, businesses and digital marketing agencies. I've been there, lead video editor. I make all of their content as well as their video strategy. So in this class, I'm going to show you exactly what it takes to be a one-person content machine. In this noisy digital marketing, social content marketing world, you have platforms like Kickstarter and you have blogs, you have medium, you have YouTube, Instagram, or Facebook. There's so many platforms and so we easily get overwhelmed. Like, how do I make ten pieces of content, five to six different social media platforms. And I am just by myself. I don't have a team, or maybe you do have a team. But how do I actually pump and wrap my head around making social media content? Well as mean being for the past five years saw influencers, video editor, just myself, no team. And we'll show you where it takes us behind the scenes and Adobe Premier, and we'll show you how you take one piece of content and how you maximize that and make bore the fire to even six pieces of content from just that one piece of content, and how you maximize your reach without putting in all your eggs in one basket. So if you've finished watching all this clashing or older in the templates that I use. What it takes to actually maximize your reach on all these social media platforms. And can you actually do it as a one-person show? You'll find out. So let's get into it, guys. 2. Social Media and Content: So before I'm actually gonna jump into my laptop and show you guys step-by-step. We'd need to get a little theoretical here and about why is content so important? Why should I spend my marketing budget on content? Well, if you're a little late behind the game, social media content is taking over. And if you're a business you are influencing, you don't have content. It is essentially the lifeblood of how you keep your content alive, is what keeps your business alive. It creates social proof, trust, then people can eventually buy from you or trust you as a person and creating value as Although value-driven content, how can I serve you? For example, lets get super meta is like you're watching this class right now that you can learn how to create content and through that, I'm building my own personal brand. Can you see what I'm getting at? So it is super easy in terms of getting lost in the size of social media content. But I'm gonna show you that all you really need is ammonia is example one YouTube video. And how can you turn? There's a one at YouTube video into several pieces of content for all social media platforms without having to individually record and have a different piece of content for each one of these platforms. So understand that content is air. If you don't have air, you breathe. And if you don't breathe, how are you going to stay afloat when it comes to your social media marketing or bread, doesn't matter if you're a business or influencer, you need content to reach your target audience. So the whole purpose of maximizing your reach where the one piece of content, the exact premise of what I mean by that is that let's say for example, you upload a podcast that actually has a video format or even a YouTube video. Let's say it's a 30 minute podcasts of you talking about entrepreneurship and building and starting a brand online. You upload that 30-minute video and you check your analytics and you're like, wait a minute, I have a ten minute drop off rate and known watches all the way to the end. But at the very end of that video from 2759 to 30 minutes, there are some solid pieces of advice and golden there, but because of your retention rate nu and actually watches that. So the mindset behind that is, what if I take that piece of content from that original youtube podcasts video and I turn it to stand alone pieces on Instagram and tech talk. And you just made yourself content out of content. And that is going to be the premise. And over pretty much synapses of what I'm going to preach to you guys. And this is a model that definitely works for bigger influenced by YouTube can also apply this. So we're getting into aspect ratios, templates that you need to consider and constantly talking about innovating and how you change up and have things like thumps, diapers. So people actually watch and go into your content machine. 3. 2 Aspect Ratios to Know: So when it comes to watching any form of content, you yourself need to be the user interface. You need to actually play around with the platforms, whether that's Instagram Stories, Baker's books, stories, tick tock, YouTube. One thing that is common throughout all these platforms is that each platform is different. Each platform has a different type of punch genus, different type of duration, the aspect ratio. So I'm going to preach about talking about native to the platform content, needing to be Native. What exactly do I mean by that? Well, first we're gonna talk about aspect ratios. So right now as you see this video, it is 16 by nine. What that means is that 19-22 get specific by 1080 that those are the dimensions. But if you put that dimension onto, let's say tick tock, it's going to be a rectangle if that makes sense on your phone. And what you need to make people think that this is native to the platform is you need to change up those aspect ratios. This is the premise of how you make one piece of content that on YouTube more native to other places of social media platforms. So there are essentially looking at four different aspect ratios. So first is we have 16 by nine, which is your sideways rectangle. This is pore platforms such as YouTube, Facebook, and then you have your nine by 16. So all you think about that is you just flip it on to the side, and now you have made content for mobile. So this is, has content, this aspect ratio is you're taking 19 by 1080 and flipping it so it's 1080 by 1920. So meaning the height is 16. So now you understand that wait a minute, this is the format, the ratio that I need to know and use things bore tick tock, right in this aspect ratio for Instagram Stories specifically, as well as Facebook stories and YouTube shorts as well. And once you understand these are the two different types of aspect ratios. You need to make contents catered specifically towards that. It's not about making original content. It's about making original content on one platform that original to you. And then somehow piecing together different pieces of content. So then you can either edit it and a platform where it looks like, oh, this was made specifically for Instagram stories are o, this was made specifically for my Facebook, but it originated from YouTube. And we have two other aspect ratios, which is one by one, which is a square, 1080 by 1080. This is good for Instagram feed posts as well as Facebook posts. And the last and not least is your four by five is essentially a little wider version that you'll see on Instagram as well. But the two only main aspect ratio that you really need to know to dominate the social media game is 16 by nine, which is your standard widescreen format that you watch movies. And as well as nine by 16, which is you have your shorts, you have your YouTube stories, you have your tech talks, you have wide and long. Those are two things to remember, as well as one by one, which is just your square format, those three and you can throw in a fourth as well. So I'm gonna jump into a Dory premiering now and show you guys exactly how you transform this clip right now. I'm gonna show you, and how are you going to transform that into different aspect ratio. So right now we're gonna be doing is I'm going to talk to you about aspect ratios. So you jump into Adobe Premier. And I'm just using the standard YouTube video that I have here that I made for my YouTube channel. And the little glitchy Reno part in what's going on. But as you can see here, this is a full fledged YouTube video. So I'm going to be doing now is you won't go here, new item sequence. And this is where the magic will actually happen. So what you'll be doing is by default it's right here, 1024 frames per second. And then you wanna go into your editing mode and go up to custom. So by default, every video that you have is essentially widescreen format. So what you have is 1920 by 1080. That is why I talked about is your square or rectangle ratio. Here. You'll see you that racial aspect here, 16 by nine. But how you transform this one video of this specific risk ratio works for YouTube, Facebook, as well as Instagram, but you have to rotate it. So let's say you want to make YouTube or Instagram story. So how do you do that? You just flip it around so it's nine by 16, so that all you do is punch in dimension. So 1080 by 1920, right? So as you can see the title on the right now, it says nine by 16. And after that, everything is copy as is. And you can name, the sequence name is, let's say nine by 16 ratio. And you can have, let's say, make this tech talk or ING story format. Click OK. And now as you can see here on your right side, you have this rectangle square now instead of the original long form. And all you do is you pick wherever you want your video to be. I press I know from my an owl points. Drag that over here. It'll say that the sequence doesn't match settings. I say, keep existing. And now you just made your first Instagram story or tick tock, essential in terms of the aspect ratio C, really simple. Now, the only issue is, let's say you want to film something. That is, it's originally filmed in 4K. But now you have to understand how you crop this or how you position it. So the easiest thing to do to see how much it can move is I go to right-click and then I go into set to frame size. And then we'll take that original 16 by nine nl paired up here. And now you have these black bars, but that's what you don't want. So the easiest way of how you get someone to view your full YouTube video within that format is there's a couple of options I can do, right? First one is I'm going to hold Alt and I'm going to duplicate the layer and go into my effect panel. And I'm gonna type in Gaussian blur on my bottom layer. Go to my effect control. I'm going to zoom this out. And then I will go scroll down and turn up my Gaussian blur, repeat all edges. And now I just made my own YouTube video, format it specifically for tech talk or as well as Instagram stories, right? That is one approach of how you have these aspect ratios, right? As you can see the full video right now is on my tick tock, tick tock story format, right? And it takes away that black box. So it looks like it's more needed to the platform. But let's say you don't want that. You want something that's fills up without having this blurry background. So all you necessarily need to do is you just go to your effect panel here and you can scale it in. But yes, you have to understand that you're going to lose some of your framing, some of your left and re-framing. But as you can see now, this YouTube video is formatted specifically nine by 16 for your, let's say, take talks or your stories, right? That is the first premise of how you actually form a YouTube video into a nine by 16. That is the very basic fundamentals of how you do it. But you're like, Okay, cool. How do I do this for Instagram if I want just the fee pose a square. So it's one by one. So same thing applies. You do the exact same thing. I'm just gonna copy this closes layer, go into my sequence. I'm going to create settings and now go up here custom. And one by one is 1080 by 1080 c, As you can see here, is one by one. Click OK. And now as you can see, I have this square here. Same thing applies. Pasta's clip in, and now it's a little bit too zoomed in. You like what's going on. You click set to the frame. You can reset your parameters. And now your video is formatted specifically to fit within a one-by-one ratio. And the same thing applies. All, all you need to do is to approaches. You can either duplicate this layer, right? Put a Gaussian blur to it, or a lot of things that a lot of influence do super easy. Here, color mattered. 20 by 1080 mixture the sequences match, click OK, and I get a pick a color that will fill out those black squares. So we're making essentially an Instagram post. So let's make it a little bright and colorful. Picked this yellow color here. And now you just made an Instagram feed posts. So I just took that initial YouTube video and I showed you guys the basic fundamentals of how you put together a tech talk video. And now I can put this for Instagram, right? So it is really simple in terms of how you take that initial square format that we initially had right here, or that rectangle for YouTube, that's going to be on your right here. I mean, you're left and now I transformed it over here. So you have your own. It can be social media for tech talk, Instagram, Facebook, whatever your heart's desire or wherever your clients desire for what platforms that you want to dominate in social media. 4. Closed Captions: Did you know that most people on social media platforms have their voice and volume turned all the way down. What does that mean to you as a person that's trying to make content towards your target audience, you need to make in mind that most of the content people swept through a swipe through is that it's unmute. So the importance of what you need to make your content to be more to a wider general audience is that you need to consider captions, captioning. It doesn't you don't have to painstakingly closed caption every single one of your words. But within the first five to ten seconds to grab people's attention is you need some sort of caption or headlines appeal or watch him. Okay. That appeals to me and we'll click un-mute and I'm going to listen to what this person has to say. So you need to understand that there are specific types of formats that you can do when it comes to captioning your videos. So what I like to do is I like to say within the first 0 to first minute, I like to caption that. So whether that's closed captioning, I go and do that manually. I'm gonna show you guys right after this. Or you can actually go something like another website and you can use things like dot SRA files, and these are transcriptions of your entire video. So you have two approaches. You can either manually, completely go from caption everything you say and use, put it at the bottom of the screen. So it's like closed captions or you can have really thump stopper type of captions. So they really in your face and flashy and they will make you stop and people will actually go into an un-mute. And like I have, I want to hear what this person has to say because the first two minute really caught my attention what exact words? So when it comes to captioning, when making your social media content, is it depends. Youtube, there's not so much meaning to worry about captions because they have their automatic generated captions. But if you have platforms like tech talk where the scroll rate is so fast or in grams, stories, people constantly swiping. You need to have some sort of copy or copyrighting that we'll have people in grab their attention. So for example, some of the things that people do is they are like, Hey, stop or they put their location. For example, it's like Vancouver. And then it'll be OK. That appeals to me. I'm in the city, I'm going to stop and I'm gonna listen to what this person said. So understanding that most social media content is played, what the sound off, it's muted. So how that can completely change the way that you make content. In comparison, if it was like a YouTube video. So different platforms have different types of captions that you need to consider when it comes to making your social media platforms. But enough yapping machinery right now in my laptop Of how you actually make captions and how you can change it up and have a little fun with the creativity of how you can stop people tracks to come and watch your content. Next portion is when talking about how exactly do you have captions. So right now from the first portion as I taught you guys how to have a different aspect ratios. So we have your nine by 16 right here, as you can see. And you also have your one-by-one. So how do you have the understanding that, okay, not a lot of people are going to be watching my videos if it's on mu. So what do I do? I need to have some sort of caption. So the easiest way how to do this is you go into your right panel here, text, click here, and you want to have some sort of text. So I'm going to my graphic panel first. Edit, drag this out. Stop watching videos or some sort of headline from the top. I'm going to change my font overall, going into making it black right here. So you all can see it. Center this and that is how you make your fish, your first headline for your video. Next, what you wanna do is you want to create captions for the first 0 to ten seconds. So what you wanna do is you want to click your text layer again. And it will create another text layer on top. So you essentially are manually putting in what you want to say. So let's say the first five seconds like, hey, you stop. Stop this right now or something for example. So I'm just gonna lower down this right now, but that in the middle and your bottom is going to be your text or your captioning file. So let's say, I say hey, you stop this right now. I, a little hack is I hold all tied duplicated. So now I have this bottomline is gonna close captioning and subtitling myself. My name is Peter, right center to that. So now you have hate. You stop this right now. My name is Peter. So now you have you caught the attention of the person says If they have their videos on mute, they can at least read it. So if it applies, you can constantly just change up the headlines and the types of captions so you can understand or have different types of how you catch their first, initial reaction. And you'll see this type of model everywhere on social media. And it is a common way of practice of how you just generate more texts of different types of content so you can actually create it at scale so you save your time. So this first way that I am showing you guys is the initial first portion of how you manually subtitle. But let's say you want to have more of that closed captioning type of look super simple. You just go into here, new item and you want to go into captions, right? Adobe has that option. You want to go to. Option open captions. Click OK, drag this layer on top. Get rid of this. And this is your open caption format. Drag this out and you double-click this, and you can now essentially have your own caption format in Adobe Premier. So hi, my name is Peter and click plus, and that will drag another caption here. Double-click this. Today I'm going to be talking about X, Y, Zed plus. So this is the way of how you manually add in these types of captions. Play that back. And as you can see, it works just like you're watching them on TV. So how you edit this is you just double-click this and you can change the fonts here. You can change the color of the text. You can change the background color. You can make it red. And play around with the different types of background colors, how you gonna change that? We can make it purple, for example, with your color mats. And that is the basics of captioning. But for me, I usually if a client requests me that I have to capture the whole video, there are different websites that you can go to that have your dark SART file. What do you have that SRA file, you can transform it and just drag and drop into your videos. And that's a little hack of how you don't have to manually capture. Because if you manually capture it, let's say 30 seconds, pretty simple, but if it's a five-minute video and you yourself are manually capturing this. That's not a lot of fun even for myself. So what I'm gonna do is you want to request a dot SRA file and you just go into your import settings. And you can have import file types, dot SART or dot STL. And all you do is you drag and drop that caption and you can automatically generate this within Adobe Premier. So that is the basics of how you caption. It is a little overview of how I do it. And now you can do it too. And like I said, super-simple. You create your own text layer. That is one way, or you can just click here. Captions, open captions, press okay, and you can manually start drag this onto your timeline and you start manually captioning these types of videos. And the importance of captioning is, like I said, is that not everyone will have their volume or speakers turned on or they have headphones. Most people are just scrolling casually without actually having the volume. So that's something to consider when you're making these types of social content. 5. Teasers vs Standalone Content: So in this portion, I will be talking about stand-alone pieces of content on all these social media platforms and comparison to teasers. And it's as self-explanatory as it seems. So the first piece of content they're gonna making from that initial YouTube podcast interview, let's say it's 30 minutes. You wanna create short little teasers for your already established or you're called audience. So they stumble across it. It's like a cliffhanger. So they want to watch the full video. So you take anywhere from B from a minute to two to three minutes. And you want to have some piece of value in it. So they learned something or create some sort of curiosity into your content. So there are two pieces of types of content. One is the teaser, exactly what it sounds like as you're taking anywhere from 0 to two to three minutes, some piece of value where it's like a little snippet, a little sneak peek of your YouTube video, for example. And you post that teaser on to tech talk. And you have in the captions part one. So they're going to, or at the very end of that value during piece of content that you cut out is going to be, hey, check out the full video on YouTube or hey, check out the full podcasts on Spotify. So these are pieces of content that you're using to drive little snippets to your main video. So think of it as you have your very top video, which is Youtube, and you have everything underneath is teasers driving your audience to that main piece of content. And the next piece of content is what we like to call stand-alone pieces of content from an original piece of content. So this means it's not necessarily a teaser, But these are individual piece of content. You don't need to have any contexts to, let's say the full 30 minute interview. But you just need that. These are essentially longer pieces of video. And you take a five minute clip and you throw it up on Instagram, IG TV. That itself can be a standalone piece of content and you don't need to have it. Have a call to action, to YouTube. You need to have a call to action. You can stay on that platform as is, as a piece of content, as itself. So you're creating content or that individual social media platform, but you're not necessarily creating a new piece of content. As you can start to see, my content creation model is known by a news by very bigger brands like Gary V. You have a Tony Robbins and a lot of these thought leaders at here. That was essentially what they're doing. And I, myself have implemented this for my own clientele and it works. So like I said, I'm gonna show you guys in a minute. Is that what's the difference between a stand-alone and teaser is that the overall editing style itself is very different as well. So you have your bumpers at the very beginning of the end. So you have a call to action, whether that's on a scrap stories, Hey, 15 seconds. Here's bubble, bubble cliffhanger. Both video out on x social media platform versus standalone, where it's like a three-minute clip where you gotta keep talking. So maybe the headlines on the bottom and the top change as well as, you know, it doesn't necessarily have to have a call to action, but you'd like to find out more information or watch XYZ at the very end. So teasers versus standalone that will help you in terms of maximizing your content from that one piece of content. Next is I'm going to talk to you about jumping into straight to the mirror is the difference between standalone and teasers. So teasers, let's say you have your basic tick tock V0 here, right? It is under 12 seconds. What we'll do now is I want to have a call to action at the end. So all you do the simple basics is similarly captions. You click in the middle and you want to have some sort of call to action. So I'm going to my graphic panel right here. And I'm going to have change up the text. And you can definitely apply depending on your level of skill on Adobe Premier, you can definitely play with different graphics. But just for simplicity's sake, I'm going to have just the basic call to action, and it shrinks, changing the color so it's more colorful. Full video, YouTube and you wanna WW, put in your YouTube link, right? Center this, maybe making this a little brighter. And say someone watches the full teaser on tech talk and they're like, oh, this is very interesting. How do I learn more? So this is essentially having a call to action or bumper cards at the end of your video or your teaser on tech talk. So right now, you want to understand that on tech talk it's very sequential. So I want to be like part one. I'm going to go down here, have a background to it. So it stands out a little bit more. So wondering as I'm dragging that text layer and be like, OK, this is part one. Someone watches, this, catches their attention really cold. And then right before I go into the juicy as part of the cliffhanger, go into a call to action at the end and it says full video on YouTube. Check out my link, right? That is how you call creating teaser content with tech talk. But how you make us essentially a standalone piece of content. And the difference between that is, it's not a teaser. It can stand alone. So you don't have a, let's say a call to action. You just be like, learn, learn more about me. You know, youtube.com slash BBC 07. And you're essentially taking out your part one and teaser and be like This was made specifically for tech talk, right? So that is how you create an understand the mentality of creating a standalone versus a teaser. It's essentially having a different bumper screen at the very end of the video. And you can play around with this in terms of different types of contexts and having different types of caption. And you get really advanced for this. But I want to keep this class of very, very basic and for beginners so that you understand the principles of this. So like I said, having a standalone piece is essentially the copywriting. It's the very end. It's like the bumpers of what, how are you going to first get that person's attention and how you're going to change it at the very end with a call to action. Hey, make sure you learn more at this website or address right here. 6. Creating your custom Template: Now we're gonna talk about how you can maximize your reach even if you're a one man, one woman show. So when it comes to maximizing your content, you're like, How am I supposed to make original pieces of content and push the strip this make it into tech talks, Instagram stories, Facebook story is YouTube shorts. Oh my God, that is a lot of work. So what you need to do is to think of it, of how am I going to scale myself and save my time and what I like to use as templates. So once you establish your own type of style that you want, and I'll show you in Adobe Premiere, Is that all you need to do is make this type of template once, and then you just need to duplicate this template and you swap out the videos and the captions in the headlines, the format of how it's shaped from the actual aspect ratios that it talked about earlier, as well as how you're going to put in the captions. There's already existing template and it's essentially a plug and play that you just made for yourself. So I'm gonna show you guys exactly right now of how you do that. It's really simple. And once you have a template that you can go look at swipes and references like bigger influencers like Gary V. And see, hey, what is their doing? How can I use that similar type of template and use it for my own personal brand and business. And what a lot of people do is that they have copy or headlight on top. We have the captions on the bottom. And you can play around with the different types of animations so you can keep viewers watching. So a lot of the common things that you'll see, loading screen borrowing will show you how to do that, as well as different types of flashy things that we'd like to call them stopper. Either swipes shoppers, is that you come across because the content is like, hey, that is something I wanna watch. I'm gonna un-mute and I'm gonna listen and tune in to what they're saying. So I'm showing you different types of tricks that you can use in Adobe Premier. So you can get the types of animations and learning how to scale your time through understanding templates and how you can save this as a project file. So you can continually keep making social media teasers and stand-alone pieces of content. And for the final portion of this, I'm going to show you once you understand the basics of creating these types of social content, maximizing, using one piece of content and generating for all types of platforms. Understanding that now you just essentially just create your own template. Meaning that I want to go into a file and I save this project as. And what you want to name this is you want to have this social media template one and you save as a project file. And every time you want to create like a new social media teaser or standalone piece, all introduce is opened up project file and your exact template, what you have will have here and then you can save it. Remember that we think is to save it as a new project under a different name. If you have a different project, that makes sense. What do you save this as a standalone piece of content? All you need to do now is jump into here. Take out that video and you put in any sort of other video. And you right-click set to frame size. And now you just change up the headlines. Instead of stop watching videos. Check me out, right? And then you go into your captions. And you can either manually or automatically through a third party site to have your SART files, to create your own captions, right? Create new videos, 123. And that is the template. You don't need to constantly make a new color mat. You don't need to have like a Neil loading bar. All you need to do is the savior project file. Save As the name as project template. And once you have this, every time you have a new client or yourself, when you create more social media content, you open that template file. And then you can have pretty much swap and plug and play exactly what type of content you need to make. So how you just remember at the very end of a super important part is you don't save, click save. You wanna save as so it makes a copy of that. So you actually store your original content folder. 7. Always do this.: I definitely know that was a lot to take in, but one and finally, the last piece is that I want to talk to you all about creativity. One thing is, I've always preached is being innovative. And if you're aspiring trader or already established creator, is that you want to change the game and push the needle moving for it. You don't want, yes, get inspiration and be like unlike what that crater doesn't or that the person is doing with their content game. But how can I take what I like and flip it and put my own twist and your own take on it. And the more innovative and you push the needle is that you more or less likely to dependent look at other people, like, hey, what's that person doing, what that person doing? So you can eventually find your own voice and your own style in terms of branding and guidelines when it comes to your own creativity? Yes, I it's kinda contrary to what I say or contradicting, but have some sort of basis or template that you use. But you always want to keep reinventing. It comes across the anything doesn't matter if it like a business plan, some sort of business model. You always want to be refreshing, tweaking this, making this a little different and having your own style to it, right? When it comes to social media content, yes, you want to look at somebody and see what they're doing, but having your own voice and eventually figured out your social media plan and the type of content you're gonna make. That itself will make you stand out more than any sort of marketing plan will do. It's good to understand the basis of how people and content creators and content machines like one person like yourself, is going to create content at scale, but you also need to be innovative, and that is the name of a game with social media content. You yourself need to be pushing the needle and doing things that are different because we haven't figured out yet, social media is getting really crowded and very noisy. Which is why, yes, you need to have some sort of model or some type of standards of procedures of how you're going to content at scale and leverage your time. But as well as you need to either yourself or hire someone that has a creative mindset and spark that you can play off of. So you're always constantly pitching new ideas, seeing different forms of content and being like, Okay, I like what they're doing, but we can do it better and not in a cocky sense, but a way of like, I'm going to create my own voice in this noisy digital world. Last but not least, is I'm going to talk about changing the game. So how you do that? Understand as you want to have different creativity levels. So let's, I'm going to show you guys how you make a loading bar super simple, right? Go to color Matt, click OK, and you go into your red, right. Drag this on top. And I actually have made like a template that you can save this as so much you guys how to do that used to go down here, punch in crop, go-to effect panels. Scroll this all the way down and you're literally making animation. So it's like a loading bar. This is so simple and you've probably seen this before if you're in the social content marketing world. And now all you're doing is you want to click right with your stopwatch to have a keyframe. Have it a 100, go all the way to the end of your clip and set that at 0. So now. What you're doing is use made a little loading bar for your social media content that will either stand alone on Instagram or tick tock. And you're going to post an exact same thing, right? Same thing goes for your tech talk as well. Same thing applies. So now I just tell you guys how to make your own custom loading bar and how you can use this to your own advantage to keep people's attention on your social media platforms. Super-simple. And that's how you do a loading bar on social media. Really, really simple. And when it comes to innovation, I'm also gonna show you guys how you have your thumb stopovers. So it comes to creating stump stopper. That really cool. Is that all you want to think about is how do I, within the first 0 to ten seconds to catch someone's attention with my video editing technique. So all into do, I'm gonna show you a little trick that I do is I'm going to nest the whole thing. So it's creating the whole thing as a video layer. Right? Next I want to do is I'm going into my transform tab. Drag a transform clipping effect onto this. I drag down, uncheck this news compensation shutter angle, crease it all the way up to 360 and that will have a little bit of motion blur. I must go like this. I'm going to have a keyframe right here, 123456789101010 keyframes. And I go into the very reset that so set that out 100. So what I did there guys, is I just did a thump stopper. As you can see, when someone scrolling through this casually and they're like, whoa, what is the first ten seconds of this? It's something, a little animation that catches people's attention. If that animation is too slow, really simple. Go into here to make this a little closer. So the closer the keyframes are, the more blurry that video will get. So it'll have a faster Animation. Say, I can do other things with this. I can also have a little spin. So I go to rotation. Let's say y one x. So I want to have it spin around in a circle. So as you see, that's too fast, I can drag the scale in a little bit more like that. And that's what I like to call a thumb stopper where someone scrolling through it and it's just not a talking head. It's actually an animation that catches your first 0 to ten seconds of your person's attention, right? It's like an ag Robert if like a thumb stopper. Okay. Check me out. And yes, you can also save this as a template, like I said before, and it's super simple. Play around with this. You can have different type of animations. You can even apply some things I won't get to events until like After Effects. But that is the basics of how you create social media teasers is having a stumped Tom Stopper. And you can do the exact same thing for tick tock rate. So let's say I just want to nest this. And I apply the transform on this guy. And keyframe here, 123. And this at 0. So it's like a little zoom, zoom out into the screen. So let's say I'm scrolling through tech talk or Instagram Stories. And also then I have this little animation like go visit different, who's this guy? You can have it spin, you can have it skewed. Let's say you wanna go like that. And let's say here it's going to clicking this creates another keyframe as long as you have your stopwatch right there. So now if you see, I just create a little tick tock animation there. Or Instagram Stories. Rescuing the axis are the rotation. And you can always just constant play around with it to see how it looks. It looks kinda cool. So these are essentially animations that will catch your viewers attention, especially if current tick tock just having some sort of animation in the beginning. So you can play around with the energy. There's lots of levels of complexity. This is why I talk and preach about innovation is that, yes, let's say I go to this and I see a lot of people are doing this. So I'm like, how about I do something a little different and have this animation as well as a compelling headline and caption. So I can have somewhat pulley stop as they're scrolling through tech talks, social media, Instagram Stories, YouTube shorts. And hopefully that was a little overview of how I create social media content at scale by using templates as well as animations to having people stop, watch and consumer content. 8. Conclusion: I know that was a lot to take in, but I hope this class was able to help you understand how you actually jump into Adobe Premier, how you start scaling your own content and the super noisy data world, all by guess what? You just learned how to make a board five pieces of content with just one YouTube video, go figure or a not allow people will understand this. But once you understand this model, you can apply it for anywhere. It doesn't matter what new emerging platforms will arise or some platforms will come and go. But your content model can usually be used for any sort of platform, whether that's a new one in the future, you can still apply the same things. So my name is Peter, and for you, I want you guys to go and figure out your own content strategy through Adobe Premier and how you actually piece together your content templates and share with me and I'll definitely have a look at it. And I hope this class was able help guys and always be creating. My name is Peter from a broke visionary collective at BBC C0. And we also have nothing but you can always create something and amazing content. Cheers.