How to Create, Record & Share High Quality Podcasts | Laura Meoli-Ferrigon | Skillshare

How to Create, Record & Share High Quality Podcasts

Laura Meoli-Ferrigon, Get Creative with my Classes!

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17 Lessons (2h 1m)
    • 1. Introduction

      3:11
    • 2. Lesson 1 What is (and isn't) a Podcast?

      3:04
    • 3. Lesson 2 Podcast Formats

      5:49
    • 4. Lesson 3 Discovery Questions

      13:20
    • 5. Lesson 4 Podcast Elements

      8:29
    • 6. Lesson 5 Interviewing & Hosting Tips

      12:30
    • 7. Lesson 6 Documentary Format

      2:50
    • 8. Lesson 7 Hosting Tips for Panel or Debate Format

      2:26
    • 9. Lesson 8 Pre Production

      20:15
    • 10. Lesson 9 Audio Recorders & Microphones

      9:30
    • 11. Lesson 10 More equipment you will need

      3:00
    • 12. Lesson 11 Recording Tips

      6:49
    • 13. Lesson 12 Audio Editing 1

      2:06
    • 14. Lesson 13 Look & Feel

      7:35
    • 15. Lesson 14 Episode Specific Artwork

      3:59
    • 16. Lesson 15 Uploading & Sharing

      9:37
    • 17. Lesson 16 Reflect & Improve

      6:57

About This Class

This quick A to Z Guide to Podcasting explains everything you need to create, record and share your very own podcast. It is designed to familiarize you with the basics of podcasting, and break down all the technical stuff from recording to posting. I provide all the tips and tricks to avoid common mistakes when finding equipment and launching your show. Save time and money with this A to Z guide from Emmy award-winning multimedia director and educator Laura Meoli, host of the LoudaVision Podcast for Creative People. Let’s get your podcast out of your head and into people’s ears. Learn at your own pace, from home or on-the-go, and create your first episode with these easy-to-follow steps!

Creating my podcast helped me gain confidence, expand my professional network and it even was the catalyst which gave me great content to write my book: “Clarity for your Creative Career”. It all started with that first episode. I hope that this course can help you grow as well.

All the podcasting equipment you will need to create your show is listed here: http://www.laurameoli.com/blog/podcastequipment. You should also have a computer (or laptop) with a USB port and access to the internet.

For creative tips and inspiration, listen to the LoudaVision Podcast for creative people http://www.LoudaVision.com

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Behind the scenes video footage from my introduction video is courtesy of Code 360. You can watch that video on YouTube.

Transcripts

1. Introduction: Hi, Thanks for purchasing my quick course on how to create a podcast. I'm Laura Meoli, and I'm the host of Loud A Vision, the podcast for creative people. I'm really glad that you're interested in creating your own podcast, because for me it's been a launching pad and a great resource to be able to meet new people . I tend to be a little bit shy in social situations, and so going through networking events has never really been my thing. But I found that having my podcast, especially when I had a few episodes done, I found that it was a great way to reach out to people that I don't even know. Send them an email and say, Hey, would you like to be on my podcast? Here's why. So that's something we'll definitely be going over in the course. But I just wanted to explain some really great things that having a podcast has done for me . In addition to being able to reach out to really cool people, I really love interviewing people and speaking to them and learning about their process. And so that's where my idea came from, for who I interview and who it's for in my podcast, louder vision. So it's expanded my network in a huge way, and I'm not the type of person to want to go to networking events. But being on a podcast, I get to have that one on one interaction with people and learn from them, especially learn from them on topics that are interesting to me and then also in the way that I can help other people with that information. So it's been a huge confidence boost. I was always a behind the scenes kind of person behind the camera as a filmmaker, and I was always helping hosts work on their presentation and work on their show and be able to interview people. And starting my own podcasts was very scary. At first I didn't think that I was any good at hosting. I didn't think I would be an engaging host or that I would be that I had the right voice for it. Um, but very soon I realized that my passion for interviewing people and my passion for the topic that I'm speaking about is going to shine through and being able to help other people . It doesn't matter what I sound like all the insecurities that I have about my voice or anything that you might have insecurities about. They will disappear once you get your podcast out there. And once you get comfortable hosting, so you do not need to be a news anchor or have experience hosting to be a podcast host, that's the beauty of it being on a podcast. You can be in your pajamas. You don't actually have to leave your house. You can interview people on Skype, which is what I'm going to be teaching you how to dio. You'll be able to speak to people about things that you're truly interested in, so I hope you enjoy the course. And if you have any questions along the way, just go to laura. Meoli dot com slash Create a podcast. You'll find more. Resource is you'll find my blog's and you'll be able to contact me directly. If you have any questions about something that is not covered, I hope you enjoy the course 2. Lesson 1 What is (and isn't) a Podcast?: So what is a podcast? And it's important to know this so that we can learn how it is best delivered and how people consume it, because that's the most important part. A podcast is a digital audio file made available on the Internet for downloading to a computer or mobile device. It's typically available as a Siris in new installments of which can be received by subscribers automatically. So a few things here. What makes a podcast different from a video? Siri's say You wanna have a YouTube Siri's where you interview celebrities now? A. YouTube Siri's might be very useful for that. If you're presenting something that is visual, something that needs to be seen, um, like a cooking demonstration or you're doing you're making art together and we don't. And it's a visual medium. Those air things where you might consider doing a video. But a podcast does not need a visual component to it. You there is definitely art that goes along with it, your podcast, art and pictures of who you are and things like that. But you don't need to see the visual along with what you're hearing. It stands alone as audio downloading to a computer or mobile device. A lot of people listen to podcasts on their phone. Um, I tend to download it and listen while I'm cooking or things like that while I'm doing things that don't require me to sit down and watch something. That's why I like podcast. A lot of people listen to podcasts while they're driving while they're commuting, and so having it available for download is really important. Let's say you're underground and there is no Internet service and you can't stream a YouTube video. Well, someone like me who likes podcasts, I would go to my downloaded folder of podcasts, and I'd be able to listen at any time. And so that's why people download podcasts. It's just very convenient to do that. Available at the Siri's or new installments. We will go over that very soon so we'll come back to that. But being received by subscribers automatically on platforms like Soundcloud iTunes subscribers can go there, hit, subscribe as long as they're logged in, and any time you put up a new podcast, your subscribers are going to get notified. Hey, Lord just made a new podcast. You might want to listen they're even, I believe, is a way that they can automatically download new episodes. So this is a really important tool for you to encourage your your fans and your listeners to subscribe, because subscribing means you don't have to write a newsletter or contact them directly or go on social media and post every single time. You have a new podcast, and those are things you might want to do anyway. But having your subscribers means it cuts out some of the work for you. 3. Lesson 2 Podcast Formats: next, we're going to talk about podcasts for math. So there is an interview podcast like my podcast, the louder vision podcast for creative people. Ah, I interview people. It's a full show. So each episode is an interview with a new person. I don't at the moment I don't combine multiple people in the same episode. I focus each episode on a different guest. Something like Talk is Jericho. He does sometimes have ah, short segment in the beginning, where he might interview someone for 10 minutes and then do the long interview. The long our you know, an hour or 40 minutes with his main guest. So there are many options were doing an interview format. It doesn't have to just be one person, and you can interview multiple people in the same episode at the same time. So there are many possibilities for the interview format. The next podcast format is news, something like the show cereal. If you've heard of it, it kind of reinvigorated the podcast movement. I feel it made podcast pretty popular over the past few years. Each season of serial focuses on a different news story, so they had the first segment was based around a murder. Ah, that happened many years ago and they were investigating if the guy was guilty or not guilty. And so the main part of of that season waas the hosts interviews with the man who was in jail, who was on trial for this murder. It was multiple interviews with different people edited together in a way that formed a narrative that would tell a story. Ah, week by week and the whole season was about the same story. But each week you got a different angle of it, a different section of the information, and they kind of played it in a way where you weren't sure, or the host wasn't even sure if the guy was guilty or not guilty. So that's an interesting podcast. It kind of follows. I call it news because it reminds me of those news packages or something like 60 minutes where they go. They take an hour to tell a story, and it's multiple interviews put together and you have a host that leads you through the story. That's a possibility. Another podcast format is a debate or a panel, something like screen junkies. Movie fights on YouTube or on their podcast site. Ah, a debate and a panel can have multiple people. Next format is edited documentary or documentary without visuals. Something like Invisibility A, um kind of similar to news added its storytelling. I separate this from news because it's maybe not something that you're learning about for the first time, and it's maybe not something that would be on the news. But it is a similar in that we're doing multiple interviews with different people to tell a story. So it's kind of like a think about it as if you're think about it like a documentary, um, without a visual element to it. So it's the interviews, and then it's led by your hosts. There are documentaries that do not have a host, and so this format can actually not have a host if you don't want to. If you want to just do interviews with different people and if there's enough information, if you don't need someone holding the audiences hand through the story, edited storytelling might be a good option for your podcast. Next is narrative here movies, which is a term I found online. I don't claim copyright to that phrase but narrative here. Movies. Something like The Black List table reads something like those old timey audio plays that used to be heard on the radio before there was television. And so their stories, their plays, their movies that are acted out. Maybe it's a monologue. Maybe it's a full play, but something where we don't need toe watch to be able to understand what's going on. Live performances are pretty popular Podcast format. Ah, if there is, say, a Comedy Central stand up special. Those air usually things that don't need a visual element to it. And so you might be commuting to work and you want a laugh. So listening to a live performance of someone sent stand up comedy might be very interesting and might be a great way to deliver your comedy or your life performance to an audience. Say you hosts a series of musical performances by bands, for example, and you want to put that at the podcast. That would be great because then your listeners can subscribe, and every time there's a new band that performs at your venue, you might want to provide that as something that they can download and listen to on their own time. It does at times, take away. There is a little bit of a fear of people not attending the event, and so that's something to think about. All of these formats can be scripted or unscripted. Ah, screw like a narrative year movie is usually scripted. Um, if it's an improv that is unscripted, Ah, interviews, whether they're short interviews within the news or unedited storytelling documentary or a full interview. Those air usually unscripted. But there are some things that a host can do to prepare for the interview. There are multiple ways to execute these different formats. 4. Lesson 3 Discovery Questions: we have some questions to answer. Take a piece of paper. Write this down. What is your theme in film? Theme is the message or the lesson that we're trying to teach with our film. So when we're writing a screenplay, we usually start with What is your theme? What do you want to teach your audience? What is the lesson that you learned that you want to impart on others? So, for example, in the louder vision podcast, my theme is that people can make money doing what they love. It's just something that I happen to believe very strongly and something that I want to share with others. So that is the theme of the louder vision podcast. That was kind of the jumping off board for me to be able to create my podcast. Next, you want to think about who is your podcast for my who is struggling artists, I want to help them and the next who is featured. And how can you best deliver your message? I put these together because you might not feature anyone. This might just be you talking by yourself on a podcast. That is totally fine. You do not need to have guessed. This is not need to be an interview. But if it is an interview and it is something where you're pulling other people into the podcast to share their information, you want to think about who are you going to feature in order to get your what? Across to your who? So how can you best deliver your message? Whether you have a guest or you don't have a guest? How can you best deliver that message? Um, for me, on the louder vision podcast my, how is I like to offer insight and advice from experts. They're artists, they're filmmakers. And I'm getting insight and advice from them on their field. Um, so putting the putting those three things together, the louder vision podcasts offers insight and advice from experts to help struggling artists make money doing what they love. Now, your sentence might be longer than this might be shorter. It might be flipped around a little bit as long as you hit who, what and how that is. That is the meat of your podcast. That is what your podcast is about. These are the things that are going to determine your format until you answer these questions, you don't need to know what is your best formats. You want to do an interview? Do you want to do news? And there might be multiple formats that you can use to get your point your point across. And I encourage you that if you have multiple ideas for how to deliver this, who, what and how that you experiment with that and put that on your podcast. No one is telling you that every episode needs to be an interview with a separate person. You might wanna have one episode. That is a news story. One episode that is an interview. That's totally fine. As long as you keep this who, what and how in mind and have it handy. I asked you to write it down, because for me, when I'm choosing guests and I often get a lot of people who contact me and say, I want to be a guest on the louder vision podcast and on my great what do you do? Tell me about yourself and when I'm reading their answers. This is my mission. My mission on the Lough Division podcast offer insight and advice from experts to help struggling artists make money doing what they love. If the person who says they want to be on my podcasts does not help me do this, they're not right for the show. And so this is my map. This is my destination. My theme. This is the meat of my podcast, and it's my mission statement pretty much. And so I use this a lot to help guide me. This is my compass. So I hope that by answering these questions, you're able to find that compass for yourself as well. And for your podcasts. Now I'm not saying that you have to have found this right now. At this moment, if you have not answered these questions yet, it's fine. Come back to it. But it's good to write down as much as you can and fill in the blanks. And no one is saying that this sentence, this mission statement, is going to be the same forever. Your podcast will evolve, you will grow, your interest might change, and it's fine to evolve this over time, so don't feel stuck in it. But if you're ever unsure about your next steps on the podcast, this mission statement is so helpful. More questions to answer. What are you passionate about? For me? I'm passionate about interviewing people who are creative, who are artists and people who can explain their trade to me so I can learn about myself and so I can help other people. That's what I'm really passionate about, and it took some time to come to that understanding and to come to that realization. But it can start for you with something as simple as What are you passionate about? I'm passionate about art, something that you like, something that you enjoy doing, bringing us to our next question. What is your unique talent, your special knowledge or point of view? If there's something you like, something you're good at, maybe it's your job. Maybe it's something you've always dreamed of doing, and you just want to learn about it and share that with other people. That might be your special knowledge or your point of view, something that you can share with other people. What is your unique talent? You don't have to know that right away. Just jot down. It could be one word, answers things that you're good at something you know about it Might be, you know, about Lord of the Rings, for example, a movie that you like certain band. So those are things that you could just drop them down real quick just so that we have this to come back. Teoh, whatever makes you different. Whatever. You're excited about something, you're good at something you know a lot about. Those are things that you should jot down here and then what already exists. You're going to do your research. You're gonna look out there for other podcasts. While I was creating my podcast, I looked for other artists and filmmaker podcasts out there, and I just looked and saw. What if they're popular? Um, what they're about, who's hosting a lot of them actually were hosted by men. And so I believe that my podcast, just being a woman makes it different. So that's our next question. What is your spin on this topic? Make it personal. You might have a spin on your own idea. If there are other podcasts out there that are already covering the topic that you want to cover, that's totally fine. No one is saying that you cannot do something that is already being done. Every idea has already been done, so the fact that it's already out there, and especially if there are multiple, different podcasts on that topic that just means that people are listening and people are interested in this topic. That means that there's an audience out there already. So a trick you might want to try is finding who are the listeners of that podcast that is very similar to yours and then connecting with those people, not maybe not directly messaging them, but somehow targeting them or speaking to the hosts of that podcast on your podcast or being a guest on theirs to talk about yours because you guys have similar interests, there's there is enough room for all of us. It's not a competition, people. If people are interested in filmmaking, for example, they're gonna listen to all the podcast on filmmaking that they can because they want to get certain information they're gonna then stick with the hosts that covers the topics that are most relevant to them. And so the other person might not target women the way you target women, for example, they might not cover the specific thing that that they that your audience needs covered. And so don't be afraid to do something that's already done, but a way to make yourself stand out. It's to make it personal, because you might connect with an audience member off another podcast in a way that is more authentic for them to be listening to you and so being yourself. Making it personal, um, does not mean that you have to share every aspect of your life and you have to become a celebrity where you have no privacy. I very much value my privacy. I have certain aspects of my social media presence that are completely private to public, but my podcast is a way that I can speak to the public and that I am out there as myself. And so there are some things I don't share, and you do not have to share every aspect of yourself. But making it personal means taking whatever is your unique spin on the topic. What is your point of view? What is special or different about you that's gonna make this podcast interesting? Then you want to think about how much content will you have? And so how long will each episode be? When I started, I had pretty short interviews. They were about 20 to 40 minutes, tops. Um, mostly because I was a pretty nervous hosts and I wanted to just be done quickly. And so I'm sure I spoke very quickly. Ah, I got through my questions. I didn't ask any follow up questions as much as I do now because I just wasn't as comfortable. It's fine for your podcast to not be the same length every time. This is not television. You do not have a time slot. Podcasts are as long as you want them to be. But always keep in mind what your audience wants to listen to. If you know your first guest is going to be very short with their answers, then that is going to tell you just from knowing that person that you might not have a very long interview, you will have to work harder to get answers out of them and to make it long. And so in that case, if you want your podcast to be an hour, for example, you might have to do multiple at multiple interviews. Or you might have to make it a news or documentary format so that you're incorporating that person's answers because it might not work as a full interview. So how much content do you have? How long should each episode be? There are analytics out there that will tell you how long people listen to podcasts until they tune out. You can experiment just with soundcloud, seeing how long people listen to your podcasts or if you have ah, website that measures how long people are on each page. If each episode is on on a different page and you can measure somehow how long they listen , you'll know how long is too long because people are going to tune out. Ah, I have found that at about 30 minutes, people technically to now you have to think about in your region. Think about who is your audience. If it's a local audience, how long is their commute? Typically, who are you targeting? Who are the people who listen? Ah, because people listen on their commute a lot, and so if their commute is on, our then an hour episode would be perfect. But if they if people are typically living very close, that you live on an island and nobody can can drive more than 20 minutes without being from one into the other than an hour long episode is maybe not something that they can listen to in one shot. You have to think about who your audience is when you're deciding how long each episode should be, and that can evolve over time. Your episodes can get longer, they can get shorter and things can be edited. So don't feel stuck in this. But it's a good guide for coming up with your idea. So you wanna also ask yourself, Can each episode of your Siri's stand alone on the Lough Division podcast? Each episode is about a specific topic, So Janice Vogel, for example, is an editor for MTV. I know that that episode stands alone because people who listens to her episode might not be interested in listening to fitness, motivation and modeling expert Jacob Kanner, who is on a different episode. You don't have to listen to one episode to listen to the next, so each episode stands alone. Is it episodic? Episodic is like cereal, like a lot of the TV series that we watch on Netflix, something like House of Cards. If you miss one episode of House of Cards and you try to watch the next one, you won't know what happened. You will be completely lost. You'll have missed very important plot points, and that's very similar to the podcast called cereal. So if you miss one episode, you missed an important part of this story. You cannot listen out of order, so each episode does not stand alone. They all go together, and one season is one chunk that you have to listen to in order. 5. Lesson 4 Podcast Elements: So what are the elements of a podcast? We have a hosts. There can be one host. There can be two or more. I always like listening to podcast that has one host, because I feel like sometimes having to, you might not be able to decipher one voice from another. So if you have more than one host, just make sure that they have different voices. Very distinctive voices. There can be more host, but at times more than to host can be sometimes confusing, and it could be a little reckless so you can have four hosts, for example, as long as one is in charge, Guests are another element. Having multiple gas, just like having multiple hosts can sometimes be confusing. Think about what did they sound like compared to the host, if you have two people speaking to each other, if they have the same voice, it can be sometimes very difficult to understand. So just think about that and also having multiple guests. A lot of people will speak over each other. It might be somewhat chaotic. Toe listen to guests are usually part of an interview. Ah, a guest can be part of a full interview segment. Ah, full interview episode. Something like talking Jericho. Something like the louder vision podcast with the full interview is played where we hear beginning toe ends Hello to goodbye. It's It's very slightly edited just to take out little mess ups or things like that, but you pretty much here the entire interview from start to finish. Another way to do a guest interview is to use sound bites so you do a full interview, but we're not playing that full interview to the audience. The audience is only hearing little snippets of what they're saying, and maybe, and maybe we're rearranging it in a way that tells our story. A moderator is another version of the hosts. So for a panel show, for example, you might have four different hosts. Oven episode Something like screen junkies. I'm not sure if they call them all hosts or they call them guests, but there's usually a moderator, someone that's going to keep the conversation flowing along quickly. If something gets out of hand or something's going off on a tangent, the moderator will bring it back on track will bring it back to the next question. Keep everything moving along, and the moderator is ultimately in charge of starting and ending the show. So other things that are in a podcast, another element of a podcast, our segments or packages, segments or packages. I call them packages because I come from a news background news production. If you watch the local news and you see that be anchor will toss to a reporter out in the field telling a story, and then you go to sound bites and things put together in a way that it's ah thing. It's a little story that stands alone and it comes back to your news anchor. So that is a package. It's telling you a story beginning to end something like invisibility A. For example, on NPR, they tend to do short packages on different topics, so they'll interview maybe up to 20 people. Sometimes, it seems on the topic, for example, of how did you meet your spouse? How did you fall in love? The interview. About 20 people. They never really play their names. But we do hear all these different responses, and it's shaped and it's framed by the reporter or the hosts. Um, and it's arranged in a way that it tells a full, complete story. So there's their packages or segments. An introduction, which I shortened to intro, is a way to start your podcast, where your introducing your show and what's gonna happen to the listener. You've heard these a lot. Sometimes they have ads in them, and sometimes they do not. But when I speak about intros, I am simply speaking about that part where they say, Hi, my name is Laura Meoli and you're listening to the louder vision podcast on today's show. I'm going to be interviewing this person to talk about X, and that's the intro. That's a way that we can get the audience quickly, understanding what they're about to listen to. An outro is very similar. It's just at the end. So in an altro, I like to include my website. I like to include places online that my listeners Congar Oh, to find more information about the episode or about the guest, anything you mentioned that you in the podcast that you want to remind them off, and then also saying goodbye. So that's your outro. Music is another part of a podcast that is very, very important there are podcast that do not have music and is not necessary. Once you put a good piece of music on an intro and an outro, the audience audibly understands. OK, the show's almost over. Okay, I understand what's going on. And if you use the same piece of music for the beginning and the end of each episode, it gives them a reference. It's It's kind of like a branding of your show without having any visuals to it. So they're hearing this familiar song and there knowing Okay, it's about to end, and I know what I'm listening to. And it also when choosing music, choose something that fits the tone and the pace of your show. So you might choose different songs for each episode. That is totally fine. Something like cereal. They use different pieces of music for different parts of the episode, but they have that main theme song that they play in the beginning, and they play it throughout. When they hit key themes of their podcasts, they play that theme song. Having music is really, really important. Another thing that you can add is sound effects. If you don't want to play a short piece of music. Ah, sound effect might be perfect. Something like talk is Jericho, where he has different segments and he goes from, say, an ad back to his interview. He plays these little sound effects that that let you know. Okay, this part is over, and this part is starting. It might be like a record scratch or something. Just something abrupt And something audibly that tells you this part is over and I'm going to the next. So sound effects would be great. There are radio DJs that you sound effects to enhance what they're talking about. Sound effects might be a great way to add some ambience to your podcast. If you're talking, if you're trying to set the scene of a location, say, for example, you're trying to set this serene setting out in the woods with birds chirping and the river babbling What would be a great way to set that scene? It's some sound effects, and they might just be very quiet underneath the person talking. But those things are very helpful for setting the scene. You have to remember in a podcast, not having the visual element audio is all you have to tell your story. And so sound effects are a great way to do that. The final element of your podcast. It's something that we don't always think about because we think. Okay, we recorded our podcast. We added our sound effects. We added, Our music, It's done. It's edited and it's exported. Okay, great. But what are the branding and design elements that you're going to use to share that podcast? So people are visual. So even though your podcast is just audio, you're going to be sharing it online. You're going to be using your website or whatever platform you're using to explain to people what that podcast is about without them clicking on it. It's very hard to get people to click and listen to an hourlong podcast, for example, people that are not normal podcast Consumers are not going to download your episode very easily. You're gonna need to give them visual incentives for them to listen, and so we will definitely go over that in the last part of this course 6. Lesson 5 Interviewing & Hosting Tips: if you're doing an interview format podcast, which is one of the most popular formats out there, and it's one of the easier ones you have to find guests say you're establishing your first podcast. You want to think, who do you know who are people you can interview who can provide you information, teach you something new, or someone that can be the perfect guests to talk about? Whatever the topic is that you're covering on your podcast, Um, your first podcast does not have to be your best podcast. It probably won't. That's why I suggest for your first podcast picking someone that you do know picking a friend, someone you're comfortable with because you're gonna learn from that first interview what works and what doesn't work. And you're gonna be testing things out. And so you need someone for your first interview. Who is patients who is understanding and who is supportive of you. If you're interviewing a super big guests, that is very intimidating and you're not comfortable with them, and you messed up your intro, which is likely what you're going to do on your first podcast. It's gonna make you so nervous, and that's gonna be a parent from your listeners. So for my first podcast interview on the louder vision podcast, I interviewed a good friend of mine named Michelle, and I spoke to her about photography, something I happen to know about as well. And so my questions were specific to her. My intro was something new at the time. I was testing it out, and I was also testing out the technology of how to record. And so there were some technical difficulties there was sometimes when I asked her to hold on for a good five minutes as I figured out my recording software, the audio quality wasn't as good as my later podcasts. Um, and the hosting ability was not as good as my later podcast. But having that first guest be a friend, made me feel confident and because she was so supportive of me and she was so understanding . And so I really suggest your first interview, be kind of like a practice and something where you have a safety net and you have someone there that is supportive of you. Once your podcast is established and you have multiple episodes, it's easier than to reach out with a cold email, for example. John Tregoe Nus. Who was my example. Script guests. Ah, I do not know him in person. I found him on YouTube. He was giving its head talk on crowdfunding. When I happened to be looking for information on Crowdfunding and I reached out to him through Twitter, I got his email address. I said, Hey, I have a podcast which I had already had at least 15 episodes up and I said, Hey, I have this podcast. You would be perfect because blah, blah, blah. It only takes an hour to interview, and I could do it on Skype. And so for me, that was an easy way to reach out to him because it said, What it's going to do for you is you're going to get to be on my podcast, which is established. You're going to talk about your book so it's a way to promote your book and you fit in well with my audience because my audience is looking for what you're selling. And so reaching out with a cold email becomes easier when you have an established podcast. If you don't have a podcast and you reach out to somebody, like, say, I didn't have a podcast yet and I reached out to John. True. Bonus. He probably would not get back to me because trying to explain your idea to someone you don't know. Hey, I have an idea for a podcast. And it's for creative people, blah, blah, blah. And he's gonna be like, Well, you don't have any other podcasts. So and you never interviewed anyone before. And so how do I know that you can deliver? How do I know that you can execute this? And so why am I gonna waste my time if this might not actually happen? But once I had that established podcast, I'm showing a track record of success. I'm showing everyone I interview. The podcast goes up, It goes on iTunes. I have this artwork for it, which will go over soon. I have all the episodes up on a certain site and you can share it easily, and it only takes an hour of your time that is giving your guest incentive to be on your podcast. And so I always suggest waiting until your podcast is a little bit established. At least a few episodes up before you reach out to strangers. Now, I have been interviewing people for over 10 years, as as a filmmaker and a podcaster. So my interview tips come from experience. I strongly suggest that you do not do your interview live when I record a podcast before I start recording with the guests. Once I get on and say hi. Thanks for being on the show. Um, this is what we're gonna do. I'm gonna record in the second. I do an audio test. Um, I let them know that it's not live. If you mess up something and you want to start again, just pause for editing and start your sentence again. That way they know. Okay, if I mess up, it's fine. We're gonna edit it out. It takes the pressure off of them a little bit. But almost more importantly, it takes the pressure off of you because you know that you can start again and your guest knows. Okay, they messed up. They're starting again. It's gonna be edited out. It's fine. And so they messed up and I could mess up, and it's fine. And there's no pressure. It just is so much more relaxing to know that it's not live live adds so much more pressure , and I really don't suggest you try it. My podcast is not heavily edited at all. There are some podcasts I've done where we don't cut out anything. But having that safety net is very comforting. And there are interviews where we have an audio glitch and something goes wrong or the call drops on Skype and I have to start again. And having it not on live is so much more comfortable. So yes or no questions give you yes or no answers. I use Children, for example, if you've ever tried to interview a child or ask them questions. If you give them a yes or no question, you're getting a yes or no answer, and the same thing works for adults. To a degree, kids are way, way worse. Usually, um, so let's think about a child. We're going to say, Hey, did you have fun today? Yes or no? That's gonna be your answer. Instead, if you asked, um, tell us where we are today and tell me about the event we were at then you're going to get We're here today and blah, blah, blah. I had so much fun because blah, blah, blah and ah, good questions always ask. The follow up is why, especially with kids. But with adults to If if they're talking and they kind of stop and they're not, they're not really explaining why is always a good answer or how so. It's just a way to pull more information out of them. If you're doing an interview format where you're pulling soundbites out of it and it's not a full interview, yes or no questions are the kiss of death for that because you need long answers. You need answers that explain the context of what they're talking about, and so they don't even have to be written as questions. It could be explain where we are today and why I ask that strange question. It's because you might not hear the host saying, We're here today at this event. You will want the guest to say we're here at this event and it's really great because and so you'll get all this information out of them where you don't need to explain it. And so it's less editing, and it's just it sounds more natural so definitely avoid yes or no questions. Know who your guest is? And if they're if they're very short in their answers, yes or no. Questions are not going to be good. So the way I phrase this next tip when I'm telling people about documentary interviewing is to shut up. So you're gonna leave a two second pause after the person speaks? Um, What this means if you ask a question, they say something. Shut up. Don't speak over them. Ah, you might want to say yes. Ah ha. There are times when I'm recording my podcast on Skype and by me saying, Ah ha, it gives an audio glitch over there Audio. I could hear it while I'm speaking to them in. And when I noticed that, I just shut up and I let them know, Hey, I'm not gonna be able to say Ah ha, yeah, I'm listening to you. I am totally listening. I'm not gonna be able to say yes, but I am listening to you. I just want to be quiet so that people can hear your answers uninterrupted. So I am here. Don't. I don't feel like I'm not here and leaving it to second pause after their sound bites is for editing, because if you want to pull out soundbites and you interrupt them at the end of their sentence, that sound bite is not clean toe edit at the end. Because you have like you, you're talking over them, and so it's not a stand alone soundbite. It's not gonna work for editing, but what it also does is it gives your guests comfort to keep talking. And sometimes when there's silence, people just want to keep talking. They want to hear their own voice. They are not just very uncomfortable with silence. This is just how people are. And so if you're silent after their answer, they will often keep talking. Um, whether you cut that out or you don't cut it out, it's up to you. But I have gotten some of the best information. After that pause where I thought they were done, if I had jumped in, they would have never said the most important thing that I needed them to say. People just like to talk and so let them talk. Do not be afraid of silent moments. And so I asked them to explain the basics. This goes back to our yes or no questions. When you're pulling soundbites out, you want them to explain the very minute details of the information you need to give to your audience so that they understand the context, the setting or whatever information you're trying to give your trying to tell a story. And so you need to let your guests explain the basics, because if you feed them oldest information, so example. If I were to feed John Tregoe nous, if I were to read passages from his book, he might elaborate on that. Or I can ask him, What's your favorite tip for Crowdfunding? Then he's going to explain it in his own way. I'm not assuming that the listener has read the book because they probably haven't already . But I'm letting be guest explain it in their own words, and they're really passionate about it. So if you're letting them explained the basic, they feel comfortable because they're talking about something that they are very knowledgeable about. Another tip of mine is to not give your interviewees the questions beforehand because they like to sometimes over prepare and then when they're giving you their answers it feels rehearsed and it doesn't sound natural. It doesn't leave them open to giving you more information than just what they memorized. So a lot of people are not good on the spot and they want that and they want those questions ahead of time. And so if they insist on you giving them the questions, what I like to do is give them a list of topics. So just generally one or two words, different topics you're going to hit, and that way they feel more comfortable knowing what we're what we're going to talk about. You're also preparing them for any statistics or any important information that they need to memorize. But also you're leaving it open that you can ask a different type of question or follow up question and that they will answer it naturally. So I really don't like giving the questions beforehand, and I don't offer it unless they insist 7. Lesson 6 Documentary Format: in documentary format. It's the same way we added. Documentary films were just subtracting the video elements of it. So once we do our interviews, we're going to choose the best sound bite transcribe that sound bite. And when you do that, I really suggest that you write the time code and the name of the interview. If you have multiple interviews, you want to write the name of that person or the location or the date or whatever is the information that's going to make that clear that you're speaking about that interview on that recording date. So you're going to note that interview and the time code before you write out what they say . I suggest transcribing because the next step is to arrange the sound bites, and you can totally do this in an editing software without transcribing it. But for me, it's really helpful to write it out and then to move the pieces around because visual, I'm more of a visual learner. So I like to see the soundbites, write them all out and then arrange them in Microsoft Word or in some writing software. I'm a visual learner, and so I like transcribing and arranging the sound bites. I do not transcribed the entire interview. There are services that do that. They charge per interview our. So if you have two hours of an interview, you're gonna end up paying them to transcribe two hours. What I suggest to save money is you transcribe on Lee the best sound bites. All you're sitting through is what are the best sound bites things that I can use for my documentary. You're going to arrange them in a way that tells the story. However you want to tell the story and then you're gonna fill in missing information with the hosts. Voiceover in the documentary film are our hosts. Our voice over person is that almighty person with all the information that's just frames everything for us and gives us information that our guests are not speaking about, um and so anything that you don't have as part of your soundbites is something that you want to fill in with the host. And when you're arranging, you want to think about in what order you want to deliver that information. Something like invisibility A. Sometimes they like starting with soundbites from different people speaking about love and they give you a host voice over, and then they speak to an expert. A psychologist or someone who is an expert in some other field will go into different parts of the information. But the host guides the podcast in this way. That voiceover is is giving you Segways, and it's filling in missing information. 8. Lesson 7 Hosting Tips for Panel or Debate Format: so hosting the moderator's job. Ah, moderator is used a lot in debates panels where you have multiple guests and their their job is to read the introduction and the Outro. They're also there to guide the interview to guide the show. So we're going from one question to the other. We have to narrate the pace of that. So if, for example, Batman versus Superman on screen junkies movie fights, you have the the two sides. Batman versus Superman. If the Superman side is taking way too long and Batman Side doesn't have enough time to answer, the moderator's job is to make sure that everyone gets equal time. They're keeping track of time. They're narrating the pace. If the Superman guys talking for too long, they're hurrying them along. They're asking them, follow up questions to guide them, to get to their point faster. And sometimes that means interrupting. Some people are very long winded about things that they talk about as a moderator, you will sometimes cut them off, interrupt them and refocus thm on where you are trying to go in your show. The moderator job is also to enforce the rules. The rules should always be established and discussed before recording and then reiterated. While you're recording, for example, in a debate, the the rules might be, Each side has two minutes to discuss their answer, and then we move on to the next. And so the moderator job is to enforce that time. If someone's going over, it's the moderator job to stop them or to give the other person more time by telling your guests those rules beforehand. They know how long to prepare their answers, and they don't feel slighted when you interrupt them or when you cut them off. The moderator's job is also to fill in and clarify information for the listeners so they might do this in the introduction. They might give you an overview of what we're talking about, but filling in and clarifying information happens also throughout. So if the Superman guy is talking about something very specific from a movie and assuming that the listeners know we're talking about, the moderator should jump in and say OK, so he's talking about this and this is from this movie and okay, go ahead. And so it's just filling in that information. That's our panel or debate format 9. Lesson 8 Pre Production: So now that I covered what you need to know about podcast and you have narrowed down what you want your podcast to be about, we're going to cover pre production, recording and editing. So starting with preproduction, this is a step that in video, in filmmaking and in podcast production, people often skip. And I'm going to tell you your podcast will suffer as a result of skipping preproduction. There are very few people and very few ideas that do not require any planning for a podcast . With all the technology that you need, it is not something that you want to just wing it. Let's talk about having a script versus having an outline. Your podcast might not be scripted, and that's fine. But I always suggest having at least, er introduction and your outro written down so you can comfortably read it. And you're not fumbling through it, because when people tune into a podcast, they want to clearly understand what they're going to hear, what you're talking about. And so if you're fumbling through it, you're guessing what you're going to be talking about. That is not something people are going to feel confident downloading. Ah, lot of times when I listen to podcasts, for example, I'll listen to a minute or two of it, and then I'll decide if I want to download it if it's something completely new. So in that first minute or two in that introduction, you want your audience to feel confident that what you're giving them is something that they're going to be really excited to listen to and something that is concise. So writing your introduction down, it really just helps you. I've interviewed a lot of people in my life for film, for video, for podcasts, and the beginning of the interview is always the most difficult because we're not warmed up yet. We're not comfortable with each other and having an introduction written out word for word as the script. It just helps you feel like you have that safety net like all you're doing is reading, and so there's no messing up that you can do. If you mess up a little, you just keep reading your fine because you're still getting your word across. I've done interviews with people who have never been on camera, For example, in the beginning is the make or break part of the interview, the maker break part of any video or podcasts or media production. That beginning part is going to make you either feel comfortable or make you feel uncomfortable. And so that's just why I'm bashing this part over the head so much. I really believe in having introduction written out an outro very similarly at the end, you have had so much fun. You just don't want to forget all the things that you have to say at the end. And so having your outro written down, you're usually gonna give him a website. Give them something that they can do a call to action, some information that your audience is going to need going forward. And so that's not something you want to forget. It's not something you wanna have to re record. And so having your outro written out could be one sentence is totally fine, and you can leave yourself room to riff on that part, saying by or whatever you want to write, whatever your outro line might be if you have a specific line that you say goodbye as but having the informational part of it written out is so important and so helpful. Another thing you want to write out, which is usually part of your intro and outro is any complex information or links. So links are something that sometimes if you're like sometimes when I'm interviewing up a guest on my hot cast, their website might not be as obvious is. I think it might not just be their name dot com. And so having all those links written out gives me something I can read word for word and letter for letters. I don't miss anything like some of my guests have a middle initial something I would never remember to say. And so it's just easier for me to have it written down so I don't mess it up. Any complex information say you have a news format, for example, and you want to tell people about an event coming up or you want to tell them about some statistics, though that's complex information you're not gonna want to remember off the top of your head. You're not gonna wanna have to memorize all these things. It's not necessary, especially because podcasts are just audio. It's fine. So have a script in front of you and people will barely even know that you have one. So once you get comfortable hosting, you'll be reading scripts. And people won't know the difference between what is scripted and what is it. Just you talking Scripts are important for parts of your podcast that needs to be read word for word things you don't want to memorize. An outline, on the other hand, might be questions for your guests, talking points or short reminders. So on my podcast, where I interview people, I write my questions out as very short sentences. They're not written word for word, and there those questions are not questions that I that I read as a script. They're kind of talking points. Ah, there something that would say Maybe tell me about X y Z things that I don't have to rely so heavily on reading the script for, because once I'm in the conversation, I don't wanna have to read anything anymore. I want to be there listening. So short reminders, talking points, questions. Those are things you want to outline. Um, if you're not doing an interview and outline might be used for a improv type, your movie an outline is something that's just going to remind you it's a short guide that's going to remind you of where you're going next. Here are some pros and cons of having a script. Scripts can sometimes be distracting if we're writing a super long question. That's part of our interview, and we have to read it word for word. It can be very distracting. While you're trying to listen to the person you're trying to find a Segway, to be able to jump off of what they said and jump into your question without it sounding like you're reading something or say, a panel or a debate, you want to go seamlessly from 11 point to the next. And so that's not something you can write out word for word. So a script can be very distracting. There have been times when I, you know, early on in my interviews, I've written out these long questions and then realizing I have to completely reword it based on what they're talking about, so that it sounds like a natural segue way. Having that long question right now means that I have to sit there and read it and then translated in my head and so I'm I'm not then able to engage in the conversation. So as a moderator or, ah, host, you do not want us right out super long questions. You want them to be as short as possible. So that's why an outline would be less distracting when you need to pay attention to what's going on. When you have a script, you want to make sure you practice the part that's written out word for word, any part that scripted word for word. You want to practice it because you're going to read it out loud, and you're gonna realize that some of the words you wrote don't sound natural as voice as spoken language. So, for example, you're going to write. I was not this And then you say you go practice that and you read it and I was not. This sounds like your robot. I mean, if that's, for example, what you're going to say sounds like a robot. But if you if you read out loud I was not this, then you would say no. Well, in spoken language, I would say I wasn't I wasn't this So that is more of an audible way to deliver that content and so bright practicing, you're going to revise your script and write it as spoken language. Now your script is not going to be used as the text that you put with your podcast. The script is just for you. It's just something that you can read along. Ah, guide for yourself. And so don't worry about grammar, don't it? All it has to do is be written in a comfortable way that you can speak the words so practicing, writing and revising are important with the script. With an outline, it sounds more natural. It sounds casual, and you're able to listen and respond because you're just speaking as yourself. You're not reading anything. You're not reading response. And especially in an interview, for example, you can't plan out your responses because you don't know what they're gonna answer. You usually don't know the answers of the guests, and so it just sounds more natural because you're in the conversation. You didn't write out every word you have to say. You're not going strictly from one question into the next to the next. In an outline, you might have more room to jump around from question to question. You do not have to stick in order. You're listening and you're responding appropriately. In my podcast. I have a script. I have my outlines questions, which I'll show you in a moment. And I jumped from Question one. So question seven. So question three. Based on whatever we're talking about, just because I want it to sound like a natural conversation, as if I don't have the questions right now. If someone is is speaking to you about a particular topic and then you jumped to a question about something else, it's very clear that you're just trying to stick to your script, and that is not an engaging conversation. It doesn't sound natural. Doesn't sound casual. As Tom evolves, you're gonna be able to keep your outline as short as possible so that you can jump around one question to the next. Because you have these short trigger words that are going to remind you of the topic you want to ask about. And then you're able to go from 1 to 7 to 3 to 5 without feeling like you missed anything, and I just always like to print out my script, have a pen with me and whatever questions I asked across them out. And so then I know when we're talking what's left, and then I can just make sure I hit all the questions. At some point in a in a moderated panel, for example, you might want to stick in order of your questions. But if someone brings up something and it just feels like a natural segue way to go to a different question Riva than 1 to 2. You might want to go to number three and come back to two later. That's totally fine. That's okay to do that if you keep it short, which is my tip. If you keep your outline short, you'll be able to quickly glance at your script, glances, your outline and no, what is the next topic? Naturally, that you should speak about, so keep it short. So now I'm going to show you my script outline. Hybrid. This is what I print out before each interview, and you're gonna be able to develop your format and style as time goes on. So just be open to this format. There is also completely scripted. There's completely outlined whatever works for you you're going to try. I suggest trying this. If if this works for your format and if it doesn't work, you're going to revise it. As time goes on after each podcast, you might sit with yourself and say, OK, this didn't work. How can I make a better outline? Maybe my questions were too long. Maybe my topics didn't work. Maybe I need more variety or I need to write shorter sentences so that I can read them. Read them faster or I need to write more information or need to write statistics down. Those are all things that you're gonna learn as you practice. So here's just a look at where you can start with my script. I say hello, and I introduced myself and my show. Thanks for listening to the ladder vision Podcast were created people. I'm your host filmmaker, an artist, Laura Meoli that can be in any order you like. Whatever feels comfortable for you. Next is the news. Any advertising or sponsors for me? I tend to use advertising that works best with the guest for that episode. So I know that Ah, lot of my audience is the audience of the guest I will give them ads and sponsors that are relevant to them. So before we meet today's guests, I want to tell you about a great resource for finding pre made sound effects and music. For your next project, get one year of unlimited stock audio downloads with my 90% discount link to audio blocks. Find that link at lough division dot com. This is a shortened version just so I can show you the script. I tend to write a little more just so I can explain what certain things mean. But this is typically one of my sponsors and something important about advertising and sponsors. I also Onley advertise things that I use myself and things that I believe in, and so you might just be interested in making money, and that's totally fine. You can advertise whatever you want, and there are sites out there to find sponsors and ad placements and things like that. But I can tell you, as a podcast listener myself, I like to be able to trust the hosts. And so when there recommending something that they use themselves and telling me how it worked for them. Those are ads that I actually engage with my audio blocks link, for example, In my longer version of it, I explain how I used to spend $50 per track, $30 per track for each piece of music that I needed. And then if I didn't like it, I'd have to. There was no returning it, so I would just waste a lot of money. That is a really story and a really reason that I use audio blacks now because it's unlimited and because I get the download as many as I want within a year for a flat fee. So telling that story on my podcast that works better for me because I believe in it. It's a personal story, and it's something that I feel good advertising. It's not me trying to make a quick buck. It's me telling you something that works for me. I hope that you confined advertising and sponsors that are authentic for you as well, because it is easier to deliver that ad on your podcasts when you're reading something, that is, that is when you're reading and you're writing something that is authentic to you and that's true. So next I go to the interview topic. Let's get started on today's louder vision. Podcasts were bringing together creative people of all types to break the stereotype of the starving and struggling artists by sharing ways to make money from our creative endeavors. That's our interview topic, guest info and short Bio, and I cover his website on his link. So that is a typical way that I introduce someone. And then I write, Hi, John, Thanks for coming on the podcast of that lying right there. I tend to riff off of I don't read it, Word for word. I just go with the conversation. It leads me into the first question. I let him respond. They usually say, Thanks for having me or whatever they say, And then I eventually get into first question. I read your book and I write out my first question because I'm already in the mode of reading. When you're doing an interview for a a documentary style where you are not being heard, I would not suggest feeding information to your guest, something like your book Crowdfunding for filmmakers. What do you do it Indiegogo that is relying on me, having given the intro of he wrote this book. He works at Indiegogo, and this is his job. Um, if you're just pulling soundbites, that information is something you want your guests to explain themselves because you can't go in and say, Hey, this is blah, blah, blah. And this is intro. Your intro is not there. And so you don't want to feed them information knowing that I have this introduction and this is a full interview podcast. I am letting the audience know we're going to talk about this soon because that's probably the reason they tuned in. They want to learn about filmmaking. They want to learn about crowdfunding. I'm feeding them that information. I'm feeding the guests that information so he doesn't have to say it. And then I'm at leading with my first question. Any questions after that are just jumping off points. They're short little phrases that I write, like asking for money feels icky or asking for money equals uncomfortable. Those air short little things that I can write. They're not things that I'm going to read word for word, but they're things to remind me in the conversation at any point in the conversation, because I don't go in order. But there things to remind me of questions I have to ask him. And then when I ask it, I just cross it out. And then I know what's left of the interview. Let your format evolve. I have found that giving the social media links that the end is a great way to have them connect with him at the end, because I don't want them to tune out in the beginning and go on Twitter or Facebook. I want them to listen and then get it at the end. So that was something I used to give it the beginning, but I don't anymore. My format has evolved. My script hybrid outline has evolved over time and it should for you as well. I don't feel so strict and rigid that you have to stick to. This is a script, and I'm just gonna plug in different different names every time. Or I really don't believe in that. There are a lot of podcast courses out there. They like making podcasting off formula, and that is fine. You are gonna evolve your style to be your formula, but you can only evolve your style and your format by practicing, and so you have to be open to to sitting with yourself and saying, OK, what did I mess up? What can I do better looking at your results of your podcasts, hearing what people are saying, people who listen and figuring out what is the best way for you to deliver and to improve your podcast. And so I don't believe in having a template of questions that I ask each guest and asking them the same questions every week because for me, the interview is the most fun part. I love asking provocative questions and thoughtful questions that are specific to the guests. And so if I just had a script that I read the same exact thing every week, I would feel like that's not authentic to my style. You have to see what works best for you. I also tend to change up some of the wording for the intro, and I use a different ad in the beginning each time because I don't want people to think that they're listening to the same episode every time I like it to sound a little different . Those are just things that I have picked up and that I personal choices that I have made for my podcast over time. So let your podcast format evolve. 10. Lesson 9 Audio Recorders & Microphones: the part of that will evolve as technology evolves microphones. So I want to keep this very general because there are new microphones all the time, and they're cheaper microphones all the time. And there are gonna be different microphones that work better for you, for your style and your format. But here are the basics we need to know when shopping for microphones. And we're for choosing the best microphone for our podcast. Microphones are either powered by phantom power or battery power. Now we all know what batteries are. You put a little Duracell into a microphone, and it works. Phantom power, on the other hand, is a microphone that's powered by the device that it's plugged into. So either of audio recorder, which would have batteries or be plugged in, would power the microphone. Or I'm using a laptop to record. So I plug my microphone into the computer via USB, and the computer is powering the microphone. So if if my battery on my computer goes out, my microphone won't work anymore. But my microphone does not have a separate battery, so that's what phantom power means. Another thing to consider with microphones. Are they wired Or are they wireless? Wireless sometimes tends tohave interference from planes flying overhead from other devices . Say your cell phone is ringing. You might get an interruption on your wireless microphone. From that, the different frequencies on those microphones are easy to get interrupted, and so you might have some noise recorded on your podcast. That is not what you want, but wireless might be what you need for the type of podcasts you're doing. You might be recording a live performance, and you can't have a wire attached to your your talent. And so wireless is the only option sometimes, But Wired provides a very stable and usually more reliable way to connect your microphone to your recorder, so those are just two different options. So with microphones, prices vary. They're always changing. You have to think about what is the most practical for your podcast. You can always upgrade later, so I always suggest to start out with the most affordable option that will work best for you. For me, I started out using and the sound silly. I started out using a camera with two microphones that are usually used used for recording video. Um, and I just happen to set them up and would record my interview into the camera. That was the way that I used to record. Once I found my perfect USB microphone and I decided to do my interviews on Skype I What became more practical for me was toe have a USB powered microphone. We'll go over the different connections very soon, but you have to think about what is the most practical for your show. I would not suggest spending over $100 for your first microphone because you're likely gonna grow out of it. Or you might need something different or might not work for you. So start small. You could always upgrade later. There are three styles of microphones your table mike, which is what I'm using right now so I can sit down at my desk. I have the microphone propped up on the table. I don't have to hold it. I don't have to touch it. It's just there. There is a Laval ear microphone, which is used often in video production. Ah, you might see a news anchor or ah hosts like a Wendy Williams type show where they're wearing a lot earlier microphone it's a little one. It blends in with their shirt. In future films, a lot of the times they use Laval ear microphones, and they happen to hide them underneath. They might taped, um so the person's chest or hide them within a shirt. Lovelier microphones are very small, and so they're very popular for video. But for audio, Ah, Laval ear microphone might be perfect if your guest is moving around and you're not sitting at a table, Ah, level ear microphone might be right for you. But the thing to worry about with Laval ear and your table Mike actually is not to touch it . Because if you're touching the mike, we're hearing that muffle we're hearing. We're hearing this so you don't want to do that on Laval. Lier is easier to hit because it's attached to the person. The third style of microphone is a headset mic you might have seen these telemarketers used . Um, it's a way to listen to your headphones and speak at the same time. It's hands free. It's easy. It's a great way to record podcasts, microphone connections, air Next. USB is what I use. I plug my microphone straight into my computer in that little USB port. The next type is XLR, which is usually the most expensive and bulky microphone, the wires or just thicker. But they are very versatile and durable for professional recordings. If you're any professional, like a Comedy Central, stand up special there, you probably using XLR or Ah, press conference for the mayor. They're probably using XLR because it's not easily unplugged. That's just what's used. It's usually going to be the most expensive microphone option for use, so I don't really suggested for people who are starting out on a small budget. The third type of connection is a mini 3.5 millimeter. These are gonna plug straight into your headphone jack on your on your phone or your computer. If you still have a headphone jack, they're small, and they easily unplug if you're moving around. If you're using, say a lovelier microphone and the person's moving and you have a many 3.5 millimeter plug, just make sure that that court is very long because any little movement it'll unplug right away. The XLR is the most secure in the recorder. It has that little that little silver notch to press on to release it. If you're just pulling on an XLR, it's not gonna go anywhere. But a USB or many 3.5 will unplug, and so you have to keep an eye on it. When you're purchasing your microphones hype and you're choosing what's best for you, make sure you're clear on which connection you're getting. Make sure your recorder and your mike connection match USB mic to a USB audio recorder or USB mic would be perfect with a laptop XLR recorder to an XLR mike, though you have to make sure they match at hand held audio recorder. I suggest the brand zoom, but there are plenty of audio recorders out there, their hand held their small. If this is what you need, something that you can take with you be portable than on a handheld audio recorder is right for you. They normally take XLR Plug's, but things are changing and there are plenty out there. So just keep an eye and make sure that your recorder and you're my connection match, and you should be finding if you need to run around and be portable. A handheld audio recorder is what you need the way I record. My podcast is using Skype recorder from e cam dot com. It's at the time when I purchased it, it was $30 for the software, and I'm able to jump on Skype and record my free call with my guest. It records video and audio if you're interested in both. I said it's address audio Seiken record. Just my interview, and it works great for me. I like that it separates the tracks. That's that's a little trick that I use because, say, my guest is speaking and I'm coughing. I can always Since my track is recorded separately, I can take my cough out of it without interrupting what they're saying. So that's a little trick for E camera quarter. One more tip, I suggest. Try to stick to one or two mikes recording at the same time. If you're doing a panel with multiple people, reach out to a local radio station or professional studio where they are equipped to handle multiple microphones. Because if you have two people sharing a mike than when they move their mouth, did you hear me view? Move. If they move their head away from the mic, you can't hear them. And so two people sharing a microphone doesn't sound that great. And so if you want it to sound really good and you have more than two people at the same time, I suggest you go to a professional recording studio or local radio stations do that. But then that takes your budget into a whole new level. You might not have it. Having just one or two microphones is way more budget friendly, and it's easier to control. So when I recorded my podcast on Skype, all I'm worrying about is that I have my one microphone and I have my audio recorder on my computer and the person who I'm speaking to, I let them know beforehand. I say, Hey, this is a great $20 USB microphone that you can purchase if you want to purchase this. Otherwise, I suggest using any mike that you can plug into your computer because I have recorded before with people speaking into their laptop into the built in microphone, and it doesn't sound good. It sounds tinny. Um, it sounds hollow. And so I asked them to use a microphone. Sometimes they can, and that's fine. Letting them know that there's a A. An affordable option out there usually helps 11. Lesson 10 More equipment you will need: Here's some of the things we need while we're recording our podcasts. So headphones always wear headphones while recording. So you're not picking up the other mike on your mike. So when I'm recording on Skype, I wear headphones so that my computer isn't playing their audio on the speaker because the speaker playing their voice is going to pick up on my microphone, and then their voice is going to be on my Micah's Well. And so having the separate tracks is useless at that point, and it's sometimes you get feedback and it doesn't sound good or you hear an echo, so I wear headphones. Always have batteries. You might not need batteries if you're using phantom power. But in that case, make sure that your recorder it's plugged into a reliable power source. Ah, pop filter. I'm using a pop filter. Right now it's optional. I purchase mine recently, and I use it for when I say the letters. When I say p letters, you don't hear the pop is loud, so I'm gonna take I'm gonna actually, but you hear what I'm talking about. This is without a pop filter. Peter Piper picked a Peppa Pippa Bob. I don't even know how that goes anyway. On I'm gonna wait it back on Now. This is the pop. This is with the pop filter on Peter Piper picked a peck of I don't know how this goes. Um and so if you heard that my peas sound less sharp, they don't sound like I'm hitting the microphone as hard. Also, it's a good spit filter. Not that you guys spit, and so it just catches anything. It just makes it sound much nicer. So I like using it on. I'm recording. I also print out my script and I use a pen or pencil to cross out any questions Already asked if I did my intro, I cross it out real quick. Um, I am a fidget er and so I try not to use pens with with the click on it, because I will sit there and click the pen the whole time and the Michael pick it up. So pencil might be good. Just note that if you're printing a scripts and you're picking it up, you're going to hear that paper. So when you're printing a script, I have a picture here of my set up. I keep my mic on the left and my notes on the right so that I can look at my notes laid out on the table. I don't staple them because I like to just be able to move one paper. I don't have to flip it and then hear the noise so I dont staple them until after. But it's great for me to have it printed out because I record on my computer. And so if I have the Skype running the E camera quarter and I have, you know, Microsoft Word or Google Doc, so whatever running, then I'm it's gonna be too much going on on my computer to go back and forth. And so I just like to leave the computer alone and not such it while I am recording, so I like to have it printed out 12. Lesson 11 Recording Tips: Here are some recording tips You're gonna set your audio levels. The average is minus 12 decibels, peaking at zero decibels. You'll see what it looks like here. Any recording software or recorder will have from kind of audio level indicator. Ah, usually red means that you're too loud and and anything below minus 12 decibels means that you're recording it too low, and these are both bad. If you're recording, it's too low, and then you go to boost it in postproduction. You're also boosting the background noise. And so that's when sometimes you may have heard podcasts or audio. Where you here, like really loud over the person talking, That's the background noise is amplified along with thing that you want to hear. And so to avoid any re recording or, ah, lot of post production, I would always suggest making sure you're between this this level of minus 12 DV 20 db um, and there's debate out there about where it should peak. Um, as long as it doesn't go into the red, that's fine. It should be averaging around this zero, but minus six is also fine. If the highest it goes, someone screams and the loudest it goes to six. I mean, you could always fix that. It will be going up and down as people talk, but as long as it's on average around here, it should be fine. You're gonna make sure your mike levels are even if you're doing to two mikes in person on the same recorder. When one person speaks their channel and their level, their microphone level should be about the same average as the other person. Even if one person speaks lower than the other, the lower person, you probably want to raise the audio level on them a little bit, so it's recording them a little louder. I try to do an audio test while I'm greeting them so that I could hear their normal voice, because if you say, Can you count to 10? They'll do it very low. We're gonna do a very quiet and then you don't really get an accurate level. I try to talk to them and prepare my people for their interview while I'm recording, it's a test, and then I'll play it back and just make sure it worked. You get ah, much more natural level. And another thing I do. Sometimes I'll ask them what they had for breakfast, and you might have heard this as a joke on, like on the news or things like that. But they ask people what they had for breakfast so that they're giving a natural response in their normal voice, and you're just making them comfortable. So you're getting an audio test of them speaking a real sentence, and so that's very valuable manual versus auto levels. So each recording you're going to get is going to either have manual or auto levels. So the levels is this up and down. That you see here on the right manual means that you have to manually set the level of the microphone, and you're going to set it just once in the beginning. Hopefully, ah, if they start screaming, you might have to lower it to for that moment. Ah, if they started speaking very low, you might want to boost it. But manual is a little harder to deal with auto levels is why I used a camera at first to record my podcast because it had an auto level feature where I can just set the microphones on auto and it will capture and adjust the level of the recording as the time goes on, and as people get louder, it'll lower it. As they get quieter, it will go up, so I like that function of it. The E Cam Skype recorder also has auto levels. I don't set levels at all. It just records me. I don't worry about it. Some tips for recording You want to reduce noise in the room. That means you want to close all doors, turn off a sea, fans or TV, turn off all electronic devices to reduce distractions static and to avoid unwanted notification noises. I usually tell my guest about this in the email when I when I after I schedule with, um, But sometimes she believed their notifications on, and we get a bunch of dings and pings during the interview, and it's very distracting for people listening. I like to turn off electronic devices because then when I get a notification on my phone, I won't go look at it. It's just something I dio when you might be getting a call on your phone, for example, and you're using a wireless microphone. Were you using Ah, Skype recorder, which is relying on WiFi. Then your phone ringing might cause an interference or static to your recording, and you won't hear it until after. And so I like to turn off electronic devices. I remove all noisy jewelry and our clothing, any Bangles that are loud or loud rings or necklaces that rub against your level ear microphone. I remove it. If you're wearing a Velcro shirt, I don't know why you would do that. Don't wear it for your interview. Um, don't wear tinfoil. So just do you want to remove anything noisy that's going to cause distracting noises. You want to sit close to the mic and don't touch it touching it. Remember, it's gonna make noise. Even if you're just moving the base a little bit, you're still going to hear the handling noises and always do an audio test recording. There have been so many times where I have recorded films before, where we've done scenes and in the audio didn't work, and so we had to reshoot. That is the biggest problem, and the biggest reason for re shooting films is audio for podcasts. I knock on wood have been lucky that all my podcast have recorded successfully because I always do an audio test recording. But there have been times that people have interviewed others, and they didnt through an audio test. And they realize, after always didn't record or something was wrong or this was off or something. You know, like if if you're not familiar with recording or you're new to this, do do a test recording. It's a favor to yourself, and it's gonna make sure that you recorded it successfully. So you do an audio test. You listen back to it with the person they're going to say, Hey, hold on a second. I'm just listening back to make sure the audio recorded well. If it didn't record, you're going to do some trouble shooting and find out where it went wrong. And if you can't get good audio, you're gonna reschedule it because it's better than doing the show with your guests or with your other hosts and then having it be for nothing, and it's not recorded 13. Lesson 12 Audio Editing 1: Now we're gonna be talking about post production. So what are our editing Softwares that we can use to edit our podcast? Once it's recorded? There's Adobe Audition, which is a subscription through the Adobe Cloud. You can subscribe to just the Adobe Audition software or you conjugate as a bundle with photo shop or after effects premier. Always different. Adobe Software's It's a monthly subscription fee or a yearly subscription fee. Audacity is free. It does not allow for recording many tracks at the same time. Or at least I haven't figured it out, and I've really researched it. But you can do some very basic editing and audacity for free. Or you can use a video editing software or application. I used Adobe Premiere or Final Cut Pro when I started to edit my podcasts. There is nothing wrong with doing that. There is no wrong answer when it comes to editing whatever you're comfortable in. If you want to use I movie. If you have an editing application on your phone that you can comfortably use at it, your podcast just remember you're gonna need toe layer, different tracks, so you're gonna have your microphones, any amount of microphones that you recorded, and then you're gonna have your music or your sound effects, and you need to be able to layer those sounds to create your podcast. So music and sound effects you're gonna have your podcast theme song. You're gonna pick a song that fits your theme that fits your pace and your feel of your show and then use it in the beginning and the end. That's what I do for my podcast. Just like to let people know what they're listening. Teoh. It's a familiar song that you can always come back to. You might have segment bumpers or sound effects, things that are little noises, like a record scratch that's going to tell the audience we're done with this segment and we're going to another. We're going to a different part. 14. Lesson 13 Look & Feel: Once you're done editing your podcast, you might think I'm done great. I did my podcast. It's recorded its edited It's ready to go, but there's actually some more things that go along with creating your podcast. You need a podcast title for your show Overall. For me, my podcast is the louder vision podcast. That's the general name of my show. You will also need a one sentence and one paragraph description of your show. That mission statement that we created together in the first section will help you with this one sentence and one paragraph because the paragraph is pretty much you're just elaborating on the sentence in your paragraph, you might speak about the people you interview or the people you feature on your show. You might speak about some topics that you discuss that one sentence and that one paragraph description are really important for people to be able to understand what your show is about. And I like to keep them very broad, especially the one sentence. Keep it very general. It's a good mission statement for you to have to know what your show is generally about, but you don't want to be too specific where you limit yourself and what you're able to dio some other things we need while creating a look and feel of our show is a logo. And for all brands, I think that a square is the most versatile shape that you can create your logo. Um, that doesn't mean it has to be a square image. I just mean that it should fit within a square so you can share it on instagram very easily . It will also translate well to YouTube to soundcloud all these different platforms. Twitter. So a logo is something small. It might have the name of your podcast on it. Or it might be an image that tells us something about your podcast. It might also be a logo for the brand that you're creating a podcast four. So you might be creating. I have ah production company called Lau division, and that production company is a springboard for me to make the louder vision podcast. So my logo is the logo for my production company. There are many options when you're creating a consistent look and feel you wanna think about three to, or maybe just one color that you're going to use consistently. That's going to say this is my brand. See something like McDonald's? We know that their colors are yellow and red, the main color being read, Um, and so their logo would be those golden arches. So they have two main colors from they have some white in there as their third. I always suggest having a white and black as additional colors would pick one or two complementary colors that are gonna work well to describe your brand. There's lots of information online about picking the best color to describe your brand, but you want to stick with something you like something that is in your logo. Something featured in your logo on something that works well for you and something easy to read is also important. Another branding element is your font style. So well, Font is the type of text that you use the style of that text I you happen to use courier, which is what is used for screenwriting. I like the look of that. It reminds me of scripts and so as a filmmaker. First, I just like using courier because it feels right for me for my brand. So pick a font style that works for you, incorporated in your logo and also use it on your podcast as much as you can in your art and all the things that we're going to speak about when I say font style, I'm speaking mostly about the logo and the artwork for your podcast. When it comes to websites and descriptions, you want to stick to easily readable fonts that are available on the website that you're creating and on the platforms that you're using. A podcast banner. This is something that I use on my website on soundcloud on Twitter, Facebook instagram. I make it consistent across all those platforms, but what it should basically include is your logo, your branding colors, your fonts and your design Things we just spoke about. That banner is going to be different sizes for each social media site. So, for example, of a picture we have here on the left, you see my logo cut off in a circle that was not by choice. Soundcloud happens to place your logo in this section of the banner. If you guys air familiar with Twitter or Facebook, you'll know that they also take your profile picture and they put it as part of that larger banner. It interacts with it in some way. And so you're gonna have to customize your banner for different platforms. Ah, Soundcloud stuck it there, so I had to move the text to the right so that it wouldn't cover any of it. Ah, Soundcloud also automatically generated this text at the top that says Lau division podcasts and my name. It has my name on it, but it did not list my website and it didn't list the description. So I made sure to add those things in my banner for soundcloud. But on Twitter, for example, I had to incorporate the louder vision podcast as text in part of the banner. You don't want to be redundant and have your title listed twice. So just pay attention to whatever platform you're posting it on and you're gonna have to adjust it for each social media site. So I always try to make sure my website is there my title and my logo. So if the website your on doesn't include it, just make sure it's there in some way. Either auto automatically generated or if you're putting it in as part of the image for your banner. A tip I have is to let your visual style evolve. So the way I was saying, how your format is going to evolve when you're coming up with the way you're going to interview people or the way you're gonna create your show, the format of your show, the different segments of your show toe let that evolve over time. I completely believe that your look and feel of your podcast is old is also going to evolve because you're going to change your gonna grow, you're gonna have better ideas. You're gonna wake up one day and say, Oh my God, I have the perfect idea for a banner where you're going to take a really great photo and you're gonna want to include it and that's totally fine. Be open to doing that. The only thing is, I say, to be consistent across all websites and social media. So if you change your logo in one place, change it everywhere, and this is important because if someone goes to iTunes and finds your podcast and they listen to it and they like it and then you tell them to go to your website and you go to your website and the logo was different. The banner is different. They might think, Oh, I'm on the wrong website. I This is not who I was looking for and they're gonna leave or if they go to Twitter and they're trying to find you on Twitter and your banner and your logo were different, they may not recognize you. So for brand recognition for creating a consistent look and feel, keep that podcast manner consistent everywhere. Same thing goes for your logo, your fonts, your title, your description. That description is going to be part of the text in every website. YouTube has a description. Twitter has a description. They will look different. You might have different character accounts for each one, but it should be pretty much basically the same everywhere. 15. Lesson 14 Episode Specific Artwork: so creating a consistent look and feel also applies to each episode. If someone finds one of your episodes, you want them to be able to listen to another one without them thinking it's a completely different show. So you're building your building, This brand recognition for each episode you might want to refer to it with an episode number and or an original episode title. So if you need to listen to Number one the number two number three in order, then I would suggest putting the episode number on it. If you have 300 episodes of your podcast, I would suggest using numbers. It's just easier for people to identify and to be able to find it. I didn't use the episode number for a long time until I got to about Episode 15 because I started having names that would repeat. So one guy named Eric and another guy named Eric and then I don't want it to be confusing, so I just started giving them episode numbers. It's not completely necessary, but an original episode title will also go with it so that people know what they're listening to, and they should be in those episode title should be very short and catchy and very descriptive of what they're listening to. You want to get them to listen from that episode title. An episode description should also be very short. Ah, I tend to go with four or five sentences, maybe a paragraph. I have done longer ones, and I've noticed that people don't listen to those podcasts as much. So you want to give away enough that you're going to tease the episode without giving away too much of it where they don't need to listen anymore. You're episode artwork is something really fun that I enjoy doing. It's optional, so some people tend to use their logo and they just make a new picture each time and the right the episode number. And they might use that to share on on Instagram or Twitter, for example, and get people to click and listen that way. I love having episode artwork because each of my episodes are different. So if you take a look at the examples here, the 1st 1 find your own way into into the healing process through art. And this was an art therapist that was one of my guests At the time, I was using quotes from the artists. Sometimes I was using photos of them. I went with this photo of some of her clients artwork to just give the idea that it's art therapy. And I wrote her name on it. And it has my logo, the podcast name and the website. Ah, this is the episode artwork. I would share this on Instagram. People would listen to it. I share this on Twitter and Facebook, and it was a great social media tool to be able to promote it. My style has evolved somewhat. I'm not too stuck in how the artwork looks as long as each one is different. Um, a new version of another episode. I happen to put the title of the podcast in the picture. So rock star Life hacks with Suzanne Polunsky. So I didn't sit through and listen for quotes and write the quote out. I just happened to put the title there. I have. I'm finding that it's more effective putting the title in the picture. Ah, and then just put my logo. I move my logo wherever it fits in the picture, and I started including the episode number. Another example. On the right, you'll see the get verb podcasts. She lists the episode number. She writes the description of the podcast and all of her episode artwork looks like this every single one. She just changes the episode number and the description. She has very consistent brand recognition that this is her podcast. Every episode artwork looks like this, and we're just gonna we know to look to the description, to find out what it's about. So that is definitely an option. You do not have to create different artwork for each episode, but if if it's something you enjoy doing, then by all means go for it. 16. Lesson 15 Uploading & Sharing: now sharing your podcast. Here's the logistics of it. We're going to be upload ing and hosting our podcast now that we have all that information on the look and feel of our podcasts. Soundcloud pod being or even YouTube are great platforms to be able to share our podcast. When I say hosting, I mean that it's a place where we can go upload our audio file, and then it's then it's live. It's ready, ready to go. Something like iTunes is not a hosting platform. We don't go to iTunes to upload our podcasts. We might post our podcast directly on our official website if it has that capability. This is optional, which you can also do, which which is what I do. I take my soundcloud links. I upload straight to Soundcloud. I host on Soundcloud and then I post the link and I paste in the little soundcloud player for each episode onto my official website. I've been told that this is the best way to get more views on your website because you're getting all the traffic is being directed to your site and not Soundcloud, but this is completely optional. You don't have to use an official website tagging and search engine optimization or S e o. So if I put them together because if you guys have ever used YouTube, for example, you upload a video and then it says tags and what those tags are, Are there descriptive words you're going to use about your podcast or about your video that you uploaded? And then when people go on YouTube and they search for, say, the word podcast? If podcast is a word in your tags, it's likely that your video is going to come up. It's less of you enter multiple tags in there and someone enters multiple tags in the match . Bingo. Your podcast is then the thing that they're going to see at the top of their results. So tagging is really important for people to be able to just stumble upon your content. Um, Soundcloud has tagging pod being has tagging. YouTube also has tagging Ah and iTunes. If you're searching, there are search terms. There's a search bar that you can use and search for podcasts. Um, but I believe I tunes, pulls it from your your original upload of your podcast, so it's not as intelligent as your soundcloud. For example, search engine optimization is pretty complicated, but for our purposes, what it means is that you're using these tags and these keywords for people to find your website or your podcast rival in someone else's. So you want to stand out as the premier say art podcast. It's a podcast about artists, so I will tag my podcast Art podcast, creative creatives. You put an s on their creativity as many taxes. You can use your optimizing the search engine to work for you. So Google is what we use most frequently. If your keywords match up with with someone is searching for, then you win search engine optimization pretty much. I mean, in terms of what we're talking about, using tags is going to help you. An RSS feed to iTunes, stitcher, etcetera. So when we upload and host on soundcloud or pod bean, let's let's just get YouTube out of the way because you cannot get your podcast on iTunes through YouTube. YouTube is only on YouTube. That's Onley place. It lives unless you uploaded somewhere else. So just speaking, say about Soundcloud Arpad Bean, which are the ones that I have used personally, an RSS feed means that you uploaded it first on Soundcloud. You're going in your options and you're taking the RSS code from Soundcloud and giving it to iTunes just once to tell them every time I have a new podcast uploaded on soundcloud iTunes. Can you please upload that podcast onto my iTunes site as well? And so you do it once. It's an RSS feed. Ah, there are instructions to do it on iTunes. Stitcher has a very similar protocol. So you're just going to go search for our SSV to iTunes in the soundcloud website or in pod being whatever platform you're using to host to upload your podcast, and then it's automatically. Every time you put up a new podcast on Soundcloud, you don't have to go to iTunes and upload it again. It's gonna automatically feed it there, and it's a great tool. That's why they iTunes has just so much because everybody has set up their RSS feed insuring your podcasts. I have seen a lot of advice out there to have a consistent release schedule. If you're looking to make money from your podcast, if you're looking to build an audience and to stay engaged with your audience. Consistently, I have heard that it's very important to have a consistent release schedule meaning one a week, one every two weeks, maybe twice a week when a month tends to be less, but that that tends to be more my style. I do one a month. I don't pick a date but a consistent release schedule. Something like telling your audience, I am going to release my podcast on this day of the month or every other Monday, I'm going to release a podcast. You're telling your audience where to look for your podcasts and when. If your audience is good about subscribing, you don't really need to do this because they're automatically going to get the new episodes when they're ready. So a consistent release schedule I don't believe, is that important. But there are studies out there that say that it is helpful in building an audience and in especially in the sales part of podcasting, the part where you make money promotion and sharing your podcasts on social media is the best way to get a larger audience to get subscribers so social media is completely free. There are even websites like Hoot Suite, which give you a completely free way that you can schedule your posts. So every time you put up a new podcast, you go in hoot suite and you post a little post in there, you schedule it. This is what I want to say about my podcast. You put some hash tags in there, and then you put the link and you put it say to Twitter, Facebook and linked in at the same time, you're going to schedule it for a certain day. That is gonna happen. You can schedule it to redo that post every month so you can have a post going out every single day. If you're going to spend the time to post it, you don't have to do it every single day. Log in and post it again. You can schedule these things ahead of time. And so it something like Hoot Suite is making it easier for us to share our podcast with our audience and having our podcast artwork. It just gets more clicks when you have a picture that's descriptive and that's engaging, gets people's attention. People are going to read it and they're going to read the description and say, Oh, what's this about? It's a podcast about this person and they seem really cool. Okay, I'm gonna listen to that. So having these social media tools and bees dangling these carrots, these social media carrots in front of them like, Oh, look, a pretty picture Click on this That's gonna help you get more listeners. If you have a newsletter, I use mail. Chimp. Ah, it's also completely free. You can tell your audience every single time you have a new podcast, you can email them. They would sign up to your email list. You can email them every single time that you have a podcast. You just go into male chimp right up your email, and then it'll send it to your whole list. I don't recommend doing every single episode because I don't like a fill a full email box. And there were There were podcasters who would send me every single episode in an email, and I just unsubscribed so it can be annoying, and I don't suggest doing it for every episode. If you have a blawg, say a wordpress blawg or a block on your website, I use weekly If you have a blawg, it's a great place to put each episode. So each episode is a new block post, which you're gonna in embed the player for Soundcloud, for example, which is what I do. So I have my blawg. Each episode is laura Meoli dot com slash blog's slash, and I'll put the episode number like 15 16. And so I use that link on my social media posts of people Go to my blawg to listen to the podcast. They're not going to Soundcloud. They're going to my blawg, and so that's giving my website more ratings. I'm giving more of an opportunity for the audience to click on other episodes because they're already on my website and they see these great pictures, and they're just clicking one after another radio, where television is another way to promote your podcast. If you have any connections, you should definitely use it. You should also ask people who are on your podcast people who are your friends to share your podcast with their friends, either on social media through their newsletter through their blawg, anyway, that people can help you and share your work. It gets gets the word out. It exponentially gets the word out about your podcast 17. Lesson 16 Reflect & Improve: So here are some of my final tips. Okay, so analytics sounds really boring. It is really super helpful. If you have an account with Soundcloud, where the paid account, it'll give you free analytics. It'll tell you what are your most popular episodes? It might tell you when listeners tuned out when they stopped listening. This could tell you how long is too long or for me. It tells me where my ads should be. Because if I go and look at my analytics for my my block site, and I noticed that people were on my page for two minutes, that means OK at two minutes of my podcast, or just about a minute and 30 maybe two minutes they left. They went somewhere else. Then that's telling me, OK, that ad was too long, or I shouldn't have an ad in the beginning or they didn't like this. So it just gives me information. It's not super specific all the time, but it's helpful. It gives you a general idea. Um, definitely. The Soundcloud Analytics are great for telling you the most popular episodes. Some more tips really, really important. Listen to your voice. If you want to be a good host, you have to listen to what you've done. I suggest being being your own editor at first, listening to your voice constructively, critiquing yourself and creating goals for improvement, because the only way you're going to be able to create goals for improvement is if you know where you can improve. And the only way to know where to improve is by listening to your own voice. Ah, for me, I was very, very critical of the tone of my voice, thinking that I sounded too monotone and it was very deep and a gulf of mine was to overdo the energy. And so on my podcast I might be recording, and I might feel like a complete fool sometimes because I'm just completely over doing it. And I feel like I'm going crazy and I'm yelling and I'm like, Super excited, I sl I don't think I sound corny when I'm doing it, but when I listen back to it, it sounds like I have energy and like I'm interested. And so for me, that was just practice. You might feel completely crazy doing it, but it's good to practice. Another trick is to smile. So I'm gonna smile and I'm going to sound really happy versus I'm going to smile and I'm going to sound really happy. So did you hear the difference there? Because I felt the difference because I was not smiling. And when I am smiling, I feel like I hear it. And this Ah, lot of hosts know this instinctually, and they will smile, even if you're doing voiceover what your face is doing what your body is doing. It comes across in the audio, and so just be aware of that. If there's a part that is appropriate for you to be smiling and sound happy, that's a good a good trick. Make your face. Do whatever your voice wants to do. So next tip is to test out new formats and segments to see if they work. So we spoke about this in the beginning. When you're coming up with your format, it's gonna evolve. It's going to change if you're not sure if you're gonna like doing something, try it and do it, especially in the beginning days of your podcast when you don't have that many people listening. That is the time for you to practice and try new things that maybe seem crazy or that are hard and that you might not like, But you're going to try it, and you're gonna see if you like it. So a new segment, maybe you want to try doing like, a invisibility ist style off a podcast where you're taking different sound bites and putting it together. Well, I may be tried something like that, and I would probably think that I don't like all the editing that goes into this and so, Okay, that doesn't work for me. But you're only going to find that out by trying. So test it out and be open to new things. Being open to changes should mostly come from you. What feels right. Other people are often going to try to give you advice. They might be strangers or they might be friends. Um, it tends to hurt a little more. Coming from our friends is for someone to tell you that they don't like your podcasts and that they want you to try something else. That's totally fine. You might want to take that advice, but the most important tip I can give you is to stick to your vision, your the one that came up with that mission statement. Always look back to that mission statement because it's going to be your guide for your conscience of Is this is this episode. What is my show going? The direction I wanted to go. And so if that changes because you decided for it's a change, that's fine. But don't let other people tear you down or tell you that your idea is not good or that someone else does it better, because as long as you have your spin on it, you're making it personal and you're doing something that you enjoy. Then stick to your vision and it should feel right. Lastly, be open to new platforms and ways to deliver your content. Over time, podcast might become passe. They might become a thing of the past. Just keep an eye on what technology is out there, how people are delivering their messages to their audience and just be open to new ways of delivering your content. So there might be a new technology tomorrow, a new social media site, and you want to be one of the first ones on that because you never know when you could get a whole new audience to take a listen to your content. So you want to be able to engage with your audience on their level on the way that they're consuming your content, that they're consuming content, period. So I hope with this course, you're able to come up with a great idea for an authentic podcast, something that feels right for use something that feels like you're passionate about it and you enjoy doing it. I hope that you understand all the basic technical recording and editing aspects of podcasting. There's so much information out there if the technology is constantly changing and so I can share those with things with you on my blogged. Laura Meoli dot com slash blawg I also hope that you have great ideas for sharing your podcast, giving it a consistent look and feel because it's not just about recording, it's about sharing, so I hope that your content meets your audience and that you get great feedback. If you have any questions about anything I covered here, feel free to reach out to me on laura Meoli dot com on the contacts section. You can also tweet me at Lough Division, and I'm happy to answer any questions. You might have also keep me posted on how this course has worked for you. And I'd love to hear what you create. Thanks and have a great day.