How to Create Engaging YouTube Videos | Peter BVCCO | Skillshare

How to Create Engaging YouTube Videos

Peter BVCCO, Video Content Specialist

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7 Lessons (24m) View My Notes
    • 1. How to create engaging YouTube Videos?

      1:19
    • 2. Why engagement matters

      4:12
    • 3. What type of content is there?

      2:48
    • 4. Understanding video scripts

      5:11
    • 5. Titles, Thumbnails, & Descriptions

      3:09
    • 6. It's just YOU vs. YOU

      4:31
    • 7. Final thoughts on content

      2:52

About This Class

Have you ever wondered how to create engaging YouTube videos? In this class I breakdown what exactly you need to consider when creating video content especially for YouTube.

Whether you're a complete beginner or been on the platform for sometime but don't have any traffic when it comes to creating your content - I show you what you may be missing in your content creation process.

After taking this class you'll learn:

  • what popular YouTube format works best
  • what to consider BEFORE you even press record
  • be more self-aware of your own content creation process

This process works for any platform whether it's yourself teaching a Skillshare class or recording a talking head presentation online, or posting anything onto social media - engagement is key.

Transcripts

1. How to create engaging YouTube Videos?: So you clicked on this class because he wanted to create more engaging YouTube videos. Well, I'm going to tell you a little secret. There's a specific formula that you need to follow. And if you follow this exact specific formula and you understand the nature and contexts of YouTube videos from beginning to end. You will be one step ahead of the game. Who am I? My name is Peter. I have made a video content for influencers, entrepreneurs and businesses. And I myself have made my own or YouTube videos as well as my own YouTube channel. And who else can say that they have more than 2 thousand videos under their belt created specifically for the YouTube platform. So I know a thing or two about creating engaging YouTube videos. So if you stick all the way to the end of this class, I will show you the exact formula, that type of content that you'd done. Consider even before you turn on and press the record button and what exactly do you need to know? How the need to approach your content and what type of content do you need to make to create engaging videos or people actually stay and watch all the way till the end. Watch and join it this class. Now, feel free to be a part of what I'm going to show you. So sleep Didn't guys 2. Why engagement matters: And this crash class, 30 minutes guaranteed. I'm gonna show you exactly what it actually takes to create a new YouTube videos, to have people actually watch your videos and click on them. And how can you apply the things of a 500 thousand subscriber YouTube channel that you can play for yourself, even if you have no experience at all and you're just starting out. Well, when it comes to this first part is you need to sit down with yourself and be brutally, brutally honest and be honest with what do you bring to the table. And you need to have some sort of self-awareness. I'll explain because now going into 202020 twenty one, twenty two, twenty three, forty five, on and on and on. Video content is going to be already is an emerging choice of medium. When it comes to communication. It's already becoming a better than television. And nowadays because the entry to any sort of a social media platform, even on these classes, it's getting lower and lower. What I mean by that is that anyone with a smartphone, a camera, a webcam can simply just press record and upload that onto YouTube and Facebook and Instagram. And now you're like, There's much more noise and competition. So what do I mean by being honest with yourself is being able to sit down, look yourself in the mirror and be like, why are you creating videos? Is that strictly to get fame is a strictly to get money, to clout, to get followers. But what is the end result? What is the end result of you talking to your camera and putting out there on the internet. You need to understand that. And once you understand what exactly that you're trying to do and you're trying to be an entertainer. Are you trying to build a business on YouTube? Are just making videos because you'd like to connect with other people and build community. Or do you just literally just like to make content on the Internet? As you can see, each one of these different spheres in terms of how you see video content will dictate how you actually make content and make your videos more engaging. If you knew exactly what avenues are you going to throw a comes down to give, to be honest with yourself, that's the crucial thing that not a lot of people talk about when it comes to making online content is being brutally honest with yourself, which will lead into the next portion though. What do I mean by being brutally honest about what are your strengths? Do you have a really good online camera presence? Or use a natural you and complete like actor, actress that you can just put it on your whole charisma through the lens to ever watches the camera? Or are you more along my like myself who isn't the most strongest presence on camera, but I haven't worked and made thousands videos, 2 thousand videos, me talking to the camera and putting the reps. And I myself, I'm not the best, but it's something I work on by know that me being on camera and being entertainer is not the best avenue for me. So for you, you might be entertaining, but it's all subjective. You need to know that. Oh, okay. If you're not the best on-camera presence, can you still make engaging video content? Yes. That we'll talk about in the next part is that if you're not the most entertaining, there's different avenues of how you can go about making video contents. So people will stay to the end of the video, even if you are very boring and you're not the most engaging, you deliver some sort of value. So knowing what are your strengths, what are your weaknesses? Are you more of a techie person? Are you more sad person that likes to behind the camera? And can you piece together a story so you yourself don't even have to be on camera. There's a bunch of videos on the internet where it completely based on animations and all you see is a narration and a voice, and you don't even have to be on camera. So talking about engaging, what makes an engaging video and make someone watching beginning to end. It's something that I like to put together is the video trinity of engagement. 3. What type of content is there?: So when it comes to creating engagement and having people watch something from point a to Z is based on three things. One is escapism. So are you strictly in the role of entertaining? So think of yourself of watching, of food, cooking show or watching some sort of reality TV. Although the content itself is not relatable to you, you're watching it as a form of to unwind, to relax thing that as sports or news, right? It's keeping up the day-to-day and you're keeping your audience entertained so they can relax and just chill and they're all in day-to-day life. So that is escapism. The next form of engagement in terms of, in terms of specifically video content, is educational. So you have entertainment than the next one is educational. So even though I myself might not be the most entertaining, wild and wacky, I might have my voice not be the most pleasing on comes to on-camera presence. I can actually educate people in a way where I can share my knowledge and expertise. And that will make up for my lack of my personality when it comes to being on camera. So think about this when you go on YouTube or any sort of platform, you're thinking, how do I fix my camera? How do I film better videos? How do I create more engaging YouTube videos? And the reason why you're watching this, it's because I'm providing you education, some sort of value. What's making you stay from all the way from the beginning, from the intro, and all the way to the end. Because I'm holding your hand and walking you through and showing you the step-by-step of what I'm going to propose to you. And that is education. And the third type of Trinity when it comes to creating engaging content is you take both of the two, is your entertainment as well as your education. And you combine them into a hybrid form. So let's say I have a YouTube channel which actually do how I teach people how to film better videos. But I myself also put in my personality. I take the camera out and I start volume with it. So I make it a little bit more entertaining as well as compared to just like very cut and dry. So it's a hybrid approach. So once you understand, okay, my content, my video content, when I press record, it has to be either entertaining, right? Hasn't been either educational or it can be a combination of all two of them. And once you understand that, we can move into the next portion. But once you hit any one of the three points of value, aka engagement in education, entertainment, or a hybrid of both. 4. Understanding video scripts: The next portion is you need to script out your videos. So let's say for example, you are just picking up camera, press record and you don't have anything planned. How are you can create a consistent storyline? And unless you are one of those rare type of people that can just go off the cuff and a talk on and on and on and keep it super clear and concise. Because the reality is, most people in the digital age have a very short attention span. So what you wanna do is you want to properly script your videos. So what I'm doing right now is I'm not actually memorizing everything that I say for this class. I actually have point-by-point of how I'm actually going to present my information of value and what I proposed of how to create more engaging videos. And I'm going it by section and section. And you don't want to say, when you create your video script, you wanna, I don't wanna do things like sail rubidium because that will put more pressure on you as the presenter. But you want to have some sort of clear guidelines. So what I'm doing is every section I record and then I look down, I'm like, okay, I can make sure I didn't talk about this point and this point and this point. So the basis of video scripting is within the first five to ten seconds of a video, you want to exactly propose what that person is going to watch. So the expecting the type of content in there you're going to be producing. In comparison, if you don't tell the first five to ten seconds of video what you're going to be watching. The reality is most people are going to click it the first two seconds and this is not interesting. Goodbye. So for example, if I'm making a YouTube video about how I fix my camera and what are the best settings within the burst at ten seconds, I want to hook the viewer in, and that's what you call a video hook. So for example, in this YouTube video, I'm going to tell you exactly the best settings and what you need to know. Even if you're a complete beginner with any sort of cameras, stay tune our tale. Tell you everything that you know that you need to know about video cameras. Stay till the end of this video. Stay tuned. Cut. I wouldn't do that a little bit smoother, but that is an example of an hook. So you have five to ten seconds of exactly what the viewer is going to expect and you deliver on that. So then in turn, people will want to stay all the way to the end of the video. In comparison, if you start talking about your groceries, random blog about this and that, they don't really know what's going on. And they, especially if it's a random person that they don't know on the Internet, they don't trust you. They don't the KLT know like and trust you through how to use, you're not going to get a good viewership. So it applies for entertainment as well. You'll see this on a bigger influence. There's channels that tell you within the first ten seconds bucket. In this video, we're going to see if x, y, z. I can do this under thirty-seconds. Please watch the entire video XYZ, and it carries on the exposition of a storyline up telling you, walking you through hand by hand, exactly how they're going to tell that story and that is why video scripting is so important. You want to be able to carry the viewer along your story that is concise and clear. You don't want to want to watch a class or a YouTube video that goes on and on and on about this. If you can see something in five minutes in comparison to 20 minutes, which video do you think is going to be better? Most people could be Okay. Get to the point. People aren't dumb on the internet when they watch the video and they tell you to put in fluff and filler just to make them video longer for things like algorithms and all that stuff. Particular point, stay concise with your videos and a more concise and clear what you're trying to say. Ill show on camera. So once you have the hook, have them drawn into your eyes and your attention on what you're going to present. So for example, in this video, I will teach you how to create a more engaging YouTube video. Even if you're a complete beginner. And then you go into your intro as well as having your points. So how I would put together a YouTube video for specifically for a client or a complete beginner. Is that, for example, I'm going to teach you how to fix a wheel on a bicycle. That's my intro, that's my hook. And then I'm going to my part one, part one equipment, things that you will need and I'll go into exactly what you need in terms of equipment. You need this and this and this part to my tell you how to the actual steps to prepare. You will need to take out the wheel. You need this type of bolt. Step three, I'm gonna tell you how to install it. This is this Bolton, this bold. Make sure you have pliers I'm gonna show you right now. And by the end of the video you watched it took them through the journey. So that is how the basic concept of a veal script and this applies for entertainment education as well as hybrid. You watch any of the most popular videos. It's a consistent theme of thing about holding the viewers hand, as well as bathing them through the video process, especially if it's a value-driven content. 5. Titles, Thumbnails, & Descriptions: So the next portion is we'll be talking about titles or thumbnails and description. And why is this so important? It's even more important than the actual content itself. Well, let me explain, will do some reverse engineering. What made you want to click this class and then beginning to even for you watch the video, like what is it that intrigues me? So first, you think of the actual thumbnail and the cover image. This applies for all video platforms, doesn't matter, it's a YouTube skill. Share Facebook and Instagram. Tick tock. You are looking at the cover image and if the cover image or the thumbnail actually grabs in the viewer's attention. It is so crucial because before they even watch the video, you're all we're ready priming them to what to expect. And you want to be able to deliver on that. So you're working with the thumbnail and the title and the description. So a good thumbnail would be something that we can see the person's face. Or it tells the story in the thumbnail before you click the video. There's a lot of these good YouTube thumbnails you'll see on the training page. As well as just looking at examples of some of these skills, your classes, you'll see what actually does well, that has 10 thousand students in comparison to something that only has 20 students. Look at the different types of variations of thumbnails and don't be afraid to experiment and try different thumbnails because thumbnails are even more important, the actual video content because of no one clicks on your video. No one can watch in the first place. And it's also the same thing that applies for your titling. So your titles are like, for example, how YouTube videos 101 compared to how to create engaging YouTube videos, even if you're a complete beginner. So understanding that the title is so important, be able to experiment same like you would with thumbnails. So there's a lot of bad titles. I'm always want to experiment what works best with your audience. And like I said, it goes back to what type of content that you're making and the description as well as another third variable that people often forget is that the first sentence of your description on your YouTube video, also shown in the YouTube search. So you want to be able to have a variation of the title. So my YouTube title would be how to create more engaging YouTube videos. And the description itself would be, in this video, I talk about how I create more engaging YouTube videos. Xyz and a thumbnail would be something along the lines of like me holding like a vlog camera or something that makes people want that click. And it might just be a very hard to read, very hard to see in terms of thumbnails. So like I said, always tried to be experimenting, do split testing with titles and thumbnails, prescriptions. Even though you have a great video idea if no one clicks on it because of the title and the thumbnail, always try to change it up. Always tried to be improving and look what other people are doing, but also put your own little twist to your own titles and thumbnails. It is crucial for video engagement as well as reached, even if you have 0 people following you. 6. It's just YOU vs. YOU: So let me tell you a secret. Not everyone can be someone as big as Mr. beast or a login poll. But the thing is, one of the most common mistakes that a lot of video YouTubers craters on any platform is they try to replicate or imitate the big influencers. Not everyone will be able to be in that level. And the minute that you try to imitate someone, you already lose, you wanna be able to look at the big influencers and see what works. But also put your own twist take on whatever that's working. Because if you look at any social media platform and the one that are killing it when it comes to creating video content is that they're all different. They have some sort of factor that is going to be separating them from other people that makes them not replicatable. For example, think of people like Casey, nice that you want to be able to have that. Yes, you might not be super charismatic, might not have the most personality when it comes to being on camera. But I'm pretty sure if you talk to your family and friends, you will be able to have some sort of personality that you can show and create engaging content on the video and be wacky and weird, and be comfortable in your own skin. So in order to create engaging content, you yourself need to be engaged when you're talking or creating videos. Whether that's an engaging story line, well, that's engaging personality. Whether that is you, yourself being engaged, being engaged in the camera, that even makes sense. Don't be afraid to goof its content. You're making videos on the internet. It is not a corporate structure road where you have to be play things PG or safe. You want to be able to be yourself and do a dance, get comfortable. And don't be afraid to put your personality on camera and don't hold back. And it took me 1000 videos plus. And it's something that I myself, I'm still working on. But if you look at any of the bigger YouTube channels, you want to go back and look at their oldest videos and see how far they haven't proved. Because you're looking at appear at the top. You don't see how far they've actually come and see their own journey. So don't be afraid of putting yourself out there. Truth is guys, for me working with YouTubers that have over 500 thousand subscribers, whether it's 10 thousand and creating my own 10 thousand YouTube channels with subscribers is that it is very, very, very, Did I say very competitive? And now in this day and age where more people are actually creating content, it is like a C. You're talking about oversaturation in the market, as well as how can you stand out? And when I first started, I thought about, you know, your consequent pair with vanity metrics to other people and you constantly make content to appease some sort of algorithm. You make content to see how your own self-worth is. And you want to be, yes, have KPIs or knowing some sort of metrics that you want to compare your channel growth and how you want to create content that's engaging. But also don't be so hard on yourself. All right? Don't compare your numbers to these big million subscribers, followers, whatever. You need to compare your own metrics. Let's say you make a video that has ten views, which is much more realistic. And then let's say next month you make a video. Oh, it got 20 views. You already 200% your viewership rate. And you want to be proud of that. You want to be like, wait, my video only got five views. How come that person has a 100 thousand views? Well, the reality is, they've been doing this for five years and they know the step-by-step thing of how they've built a following. And you're just starting out, you're just the baby. So it comes to don't self-sabotage yourself. Create content that appeals, that makes you happy and don't let a vanity metrics dictate your self-worth. Yes, you have a video that uploads and it doesn't do well, but does that mean you yourself are a bad video creator and you just haven't bound that spark or that little niche that you yourself will thrive when it comes to creating engaging video content. 7. Final thoughts on content: And that's a guy's bat is how you from the beginning and the get-go, create a more engaging videos. You understand what is the person that's clicking the video. Everything is like a cake. You have your title, your thumbnails, your description, as well as how you're gonna deliver the sort of content to your audience. And if you know and took notes about this class, I'm sure you'll be more successful than comparison to someone who just doesn't have a straight strategy when it comes to creating content. Because like I said, over and over again, it is really competitive, but it's not impossible to create a thriving and engaging YouTube videos and online content. Just because someone else has the piece of the pie, doesn't mean you can get yours. So if you watched all the way to the end of this class, I want you for this class project is to upload your video, share it with the students below about your own first YouTube video or channel. And what intentions do you have for your goals in terms of creating engaging video content? Because yes, you want to create engaging videos, but you also want to have a long-term plan. A lot of people burn out. A lot of people make content and they feel like they're feeding algorithm and they're not happy. Sit down yourself, be honest. A lot of these things that people don't want to tell you is you want to think things for the long term and create content that appeals to you, like sit down yourself. The most important, the hardest thing about everything is why do you want to make engaging videos? Why is it that you want to put your message through the internet when you're doing it because you want to fulfill some sort of insecurity? Or is it because of leisure? Is it fun? You want to think about the thing that why is it that you're actually creating content for? And once you've figured that out, I think that is the biggest hurdle. That engagement, that content, everything else will fall into place. And this is a lot of the mistakes that I've seen working from with these bigger YouTubers. You wanna sit down yourself and be honest and figure out your message that you're trying to put out to the world. Because now every day everybody has a little speaker megaphone that they want to shout to the world. So if you hone in on exactly what you want to say and put out in the world. You're already one step ahead of the game. And my name is Peter, BBC SEO on all my platforms. And I hope that this was able to help you in some sort of way. And it's the thing that I wish I knew. And that's why I made this class. Cheers.