How to Conduct Surveys that Convert and Succeed | Max Brinckmann | Skillshare

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How to Conduct Surveys that Convert and Succeed

teacher avatar Max Brinckmann, Researcher and Designer

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

10 Lessons (45m)
    • 1. Intro

    • 2. UX Snacks

    • 3. What do you want to know?

    • 4. Who are you talking to?

    • 5. Preparing the survey

    • 6. Setting up the survey

    • 7. Sending out the survey

    • 8. Evaluation

    • 9. Feedback

    • 10. Class Project

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About This Class

Surveys are one of the most popular tools when it comes to collecting quantitative data. It's favoured by many because it can be set up really quickly and it's fairly easy to read the data that comes out of it. Still, there are many factors that need to be considered in order to not mess up your conversion rate, keep your participants entertained, and get the most out of your survey responses. 

Picking the right tool can also be a challenge! For me, there is no absolute “right” or “wrong”, but the selection of the software highly depends on the specific use case. I will talk about two of my favourite survey design tools: SurveyMonkey and Typeform, to make this decision a bit easier for you.

In this class of the UX Design 101, you will learn which questions to ask yourself first and how to go through the entire survey creation process and get answers to the following questions:

  • What do you want to know?
  • Who are you talking to?
  • How to prepare the survey?
  • How to set up and design the survey?
  • How to send out the survey?
  • How to evaluate the survey?

I have spent many hours in the preparation and production of this course, and I really hope that you enjoy it and are able to make the most of it for your career and professional life!

About Max: I am a Senior UX Designer and User Researcher and I am a huge fan of believing in never stopping to learn. I want to share my knowledge with you and give back to the community that brought me to where I am now.

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Meet Your Teacher

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Max Brinckmann

Researcher and Designer


Hello, my name is Max and I'm a Senior User Researcher and Digital Designer with more than ten years of professional experience. I love to write and to talk about UX related topics. Besides that, I am occasionally recording music.

Throughout my career, I was and still am privileged to work for many different clients from different industries like automotive, IT, food, healthcare, or life science. Having worked both for agencies and in-house, I am able to share from my broad set of knowledge that is based on successful projects of almost all possible places of action for UX and digital product design.



So far, my online courses have been watched by 30,000 students across all channels. Sharing is caring, and ... See full profile

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1. Intro: How to conduct surveys that convert and provide you with valuable insights. Hello, my name is Max and thank you for checking out my cause. I am senior user researcher and user experience designer with ten years of professional experience. I worked in various industries and for a multitude of clients and that different user groups. I ran dozens of UX or ideation related workshops and want to share my knowledge with you in this series of UX classes called be UX Design 101. No matter what, it doesn't matter if you're working for an agency, if you're in-house or if you're a freelancer, everyone who's working in the field of user experience will sooner or later, but probably sooner come across the topic of surveys. Asking questions to a large user group can make a lot of sense, but there are also a couple of caveats to it. While it seems to be the low-hanging fruit, when you can potentially access a larger user group. There are things that need to be considered in order to not scare These people are way and get the insights that you aim for. Surveys are a great tool for quantitative research or ongoing benchmarks on your brand or product. They also can work great and smaller groups and for many researchers and stakeholders are one of the best matrix. The results are fairly easy to read even if you're not a full professional. And the voice of many always has an undeniable way to it. In this course, I will highlight all steps involved in creating your survey, starting with the very early questions that you have to ask yourself before asking your users anything. Finding the user groups, I will talk about preparing the survey, picking the right software, and about the survey design. You will also learn what you need to know about sending out the survey, the motivation of your user group, and how to keep them engaged throughout the entire survey. And last but definitely not least, about how to evaluate the results of your survey and how to make the most of them. If that sounds interesting to you, then simply stay here and let's get started right away. 2. UX Snacks: Before I start working on courses like this one, I like to do a small exercise for myself to get a better overview of what this topic offers and how it can be communicated. I do this by creating Instagram posts filled with cute plush illustrations and tried to boil the entire topic down to maybe six or seven images. This is just the bare idea of the topic. And I consider it to be social media, fast food. But I want to start this course by showing you the boiled down version of conducting insightful surveys to give you a visual idea of what you can expect. While of course, this won't even be a fraction of the content that you can consume in this course here. So that's just the title. Let's move on how to create surveys that convert and succeed. Because that's what we are and our stakeholders. Laugh, right? Feel time. It's the time that your survey will be live, meaning the time in which you are collecting replies. You can see that this is very basic information, but I feel that many people do not actually think about how long they want to run their survey. And this can make quite an impact to your conversion rate, as I will explain later. The starting point, this is also very important, is you can gain a lot of momentum here, or just leave it on the road if you missed the optimal point in time to kick off, just Survey. And the dramaturgy is maybe the most important factor that needs to be considered during the creation of the survey. All questions must fit into this flow in order to maximize your output and completion rate. Remind us, are also an important topic that I will talk about in this course. You don't have many chances to remind your users to accept your invitation, so better make them most of them. And of course, incentives which can, if compliant, be really helpful and work as a small legal boost to your conversion rate. The raffle is of course, only an example, and later on you will learn why that is. Alright, so that's already it would be UX snack. Creating these posts helps me at the early stages of the creation of these classes to get me started. And it maybe helps others on Instagram who just want to swipe through some content. And it most importantly, and hopefully, you, to get an idea of what I will be covering in this course. This and a lot more. 3. What do you want to know?: Surveys are all about questions. You probably have a lot of them and want to ask all these questions to your customers or users or followers. I would just go ahead and call them users since I'm a User Experience Designer. And that you have collected all of these questions is great. Keep them in mind or write them down and put the paper away. Because at the beginning where we are now, you have to ask no one else but yourself, a few other questions. And some of them might sound very obvious at first. But the more you think about them, the more you will probably start to understand how important it is to be absolutely clear about them. Only by making up your mind about these questions. You will be able to maximize your service output. You need to be aware of your absolute fundamental goals in order to get what you want. And we don't want to waste any potential here. And we definitely don't want to waste your time or the time of your users. The very first question that you need to ask yourself is, what is your motivation? Why do you want to conduct a survey? What do you want to know? Do you want to solve a problem? Do you want to improve on something specific? Did you notice something that you want to verify? All these questions live inside? What is your motivation? You want to find a very clear answer to that question and be able to justify your answer. One little exercise I'd like to suggest at this point is called the five whys method. It's a very simple technique that helps you at digging deeper into the actual reasons behind the specific opinion or behavior. You can also use five whys and observation scenarios and to boil down problem suggestions to their core. In this particular case, you can use this method for yourself. The idea of five whys lies in its name and its very obvious as you would simply listen to a statement and consecutively asked why for five times. The technique was originally developed in Japan for the manufacturing methodologies at Toyota. But do you know what? Let me quickly show you an example. I think this class is going to be really awesome. Why? Because max pays attention to what students need and what they don't need. Because max cares about his students. But why does he care? Because he wants his students to learn? Why? Because max is a good teacher. Polarize them, seem depending on your situation, you might also need to think about the business requirements versus your user's requirements. If the motivation for conducting a survey comes from the business side, it's generally a good idea to be skeptical and overthink the purposefulness of this method as a research activity. Once again, think about how often you see survey prompts popping up on random web sites that you visit throughout the day. Do they always make sense to you and are you participating at all of them? Probably not. So think about whether you are able to reach your users at the point of that journey. That creates optimistic expectations for your conversion rate. It also makes sense in almost every case to consider other research methods alternatively as well, just because you could do a survey does not mean you should do a survey. Service seemed to be easy to do. Just put all your questions into a form them outright. No. Service can take a lot of time to be completed and you don't want your users to be scared away by the Innocent tried to generate insights which will ultimately even let your users benefit from. And there are other great user research methods available that are worthwhile being considered. Give these questions of thought. This should give you a very good idea of whether you should or you should not go ahead with the survey. You should, of course, nevertheless Go, go ahead with this course. Because survey is at some point very likely to be the right choice. 4. Who are you talking to?: Are you fully aware of the precise target group that you want to address? This goes closely together with the questions I previously talked about. You can specify a target group as broad or as narrow as you want, but you should keep in mind that picking the right size can be a difficult decision to make. For example, a neat app. And I mean really niche. I've seen corporate internal tools being developed for a lot of money. And these tools have maybe five or six users. It's all a matter of revenue. Now think of sending out a survey to these six people, depending on how close you are to them and what their profile or position might be. Chances are that not all of them will answer your survey. And if only two people don't do it, that's already a conversion loss of 20 to 40%. And the other extreme, if you have a large user base of, let's say, 500 thousand users and you decide to send out a survey to all 500 thousand people, you neither can expect to get a high conversion rate because the average is between 15, 50%. Nor can you expect a very representative answer profile. So you should have a target group that you can expect to fulfill both criteria, a high conversion rate and a homogeneous profile. Let us not as important as for example, at user interviews. When by the way, if you're interested in learning how to perform your best interviews, check out my class on that. There you want to have a very Reflective User Group as your candidate count is significantly lower as when compared to a standard survey. And because surveys are quantitative research, the high number of participants four gives a certain heterogeneous snus within the pool of participants. It's very hard to call numbers regarding the size of set pool because the scenarios can vary so heavily. But as I like numbers, I would suggest to aim for around about 100 survey response. This will most likely give you a very good idea of the opinion of your user group. But based on naomi down on this number. Once you start developing the idea of your user group, you will probably start to wonder how you can reach these folks. You obviously don't have to think about this as much when accessing your desired user group is no issue. For example, if we're talking about your app's users where you can address for your app. But if you're not that lucky, it's again, very difficult to provide you with a general solution, but you might have to switch to creative mode here. Imagine possible meeting points of view and your target users during the user journey, ask around in your company as there might be someone who was in the same situation before and already found a solution. I can only recommend to stay on the bright side. Not to do quirky things as sneaky, actually grabbing contact information or forcing your way through to your users in an unnatural way. By unnatural, I mean, an interruption of the uses journey that is causing your users to drop off of that journey. Or even worse. Talking about the user journey, you must ask yourself what you can actually expect from your users in the particular situation, you are asking them to enter your surveyed. Think that this is a very obvious question. We should always ask ourselves, but that too often has forgotten. For the highest conversion rate, you should always pick a moment in your user's journey with the smallest cost of time or effort for them. Let's again take the example of your app and user base. Places in which you wouldn't want to invite to a survey could be the onboarding sequence or long forms are moments of very deep focus. On the other side, good places could be after submitting a form, after purchase or before your users would normally leave your product, you have to estimate which of these possible spots comes with the highest conversion rate. Even better would be an AB test to try out different spots, compare them, and decide for the best-performing. If it's not possible to pick the most promising spot, you should consider paying into the fact that your chances of a significantly decreased conversion and or fill out rate will go down considerable bit. Think of ways on how to balance out this effect and maybe reduce your questions, make them easier to answer as this increases the conversion rate. Everything that I just talked about needs to be, needs to go hand in hand with the KPIs or key performance indicators that are set in place for your survey. What is it exactly that you want to find out? Remember the questions from the previous chapter. We want to use them as our measure for the results of the survey and hang them above everything that you're doing while creating your survey. That being said, you should now be ready to start working on your actual survey form. 5. Preparing the survey: You can of course, to the following directly in your survey creation software. But I would recommend to start in another document before going into the tool itself. It will just be a lot quicker to correct your draft and show it to your colleagues, stakeholders, or your manager. If you need to reflect advanced features as conditional logics, you could draw them down on paper or in a mind-mapping tool, but this comes down to your personal taste. Start off by outlining the questionnaire and always keep your KPIs and mind. In my ridiculously simplified example, I want to evaluate the value of YouTube. Our KPIs in this example could be the user satisfaction and that we want to make sure that only uses fill out the survey who are registered on the platform for more than one year. But what is exactly meant by outlining the survey? It means that you are clear about the topic or subtopics of your survey and about the approximate time it will take your users to fill out the survey, write down your questions and add to these questions how they can be answered. This of course, highly depends on the data or data type that you want to collect. So if you're asking for the date at which they joined your platform, the answer will be in a date format. If you ask for the users opinion, the answer type can start to very heavily from yes and no to one sentence to multiple sentences, rating on a scale, smileys and so on and so forth. My point is that you have to decide for the answer option that gives you the most value while it ensures time-saving for your users, make full use of the medium you are currently working on. If you're using pen and paper, you can easily fixed and change stuff. Having picked the most efficient answer types to your questions, you can start to evaluate the length. To be honest, I have not done this on paper ever, and I would not recommend to do so as it's unnecessary double work, most tools offer this calculation already in the survey design step, which is a super convenient and more or less reliable thing. You want to have the length of the survey at the minimum that you need and the maximum you think your users will be willing to invest. There are, of course, surveys that tackle highly complex topics and contain a vast amount of content. So obviously, they will take considerably long to fill out. But in most cases the surveys should be in the lower one digit minimum duration. The shorter, the better. Because in your invitation you will tell your potential participants that taking part in your survey will only take x minutes of their time. And I would say if this number is greater than, let's say ten minutes, it means a significant decrease of your clickthrough rate. Now the long and the survey is the more important the dramaturgy becomes. Dramaturgy in the same sense as you know it from tails, books, theater pieces of movies with a bat dramaturgy, you can really damage your conversion rate and the other way around as well. If you have a well-thought through dramaturgy curve in place. We'll help you to carry your participants through your questions and we'll make it hard for them to drop off your survey. Let's take a look at some curves. So here we see how the dramaturgy can be visualized. On the x-axis, we have the time, and on the y-axis we have the tension, or in our case, difficulty of the question. In this example, we start off with very difficult questions that gradually become more easy throughout the course of the survey. This kind of survey design will probably lead to a lot of drop-offs. First questions, because the users will assume that the following questions will be just as difficult and probably annoying to them as the first ones. No one wants to be annoyed, so they leave. This next example shows the opposite. Very easy questions at the beginning and then very difficult questions at the end. This will damp probably lead to a lot of drop-offs at the mid to end section, as your users won't have invested too much of the information yet and are used to these easy questions from the beginning, this combination will make them be frustrated by these difficult questions quite quickly. And here you see my favorite dramaturgical curve. Let me tell you why. We start off with really easy peasy questions at the beginning, for example, how old are you or what's your name? Questions that everyone is able to answer without having to think about it. And they just type and very willingly. Then we increase the difficulty a bit, but not too much, and ask for real insights that we care about, but nothing that is too exhausting to provide. For example, a few questions that can be answered on a scale of one to five, or maybe a few multiple choice questions, not too many options. And here we might already caused some concern in the user subconscious mind. We do not want to trigger this and give them a reason to drop off. That's why we go back to easier questions again and make your users feel safe and on track. Then we're almost done with the survey. There are only a few questions left and the users will see that, let's say 75% of the surveys already completed. For the grand finale, we're putting in our most difficult questions. So for example, a lot of text that the user should be writing or questions with many options because they know that they have invested so much time already. And because they provided you with a lot of diverse information, they will be more likely to agree to going the last steep bed rather than cutting off knowing that everything they have already put into the survey will be wasted. I can only recommend to arrange your questions following this curve to maximize your conversion rate. 6. Setting up the survey: We live in such an amazing world, don't we? With loads of amazing tools for almost every task that we can think of. And in most cases, these tools are very affordable, or even three. If I think back 20 years when I started off with Photoshop, it was incredibly difficult to even get to use the software that alone purchase it as a young pupil. And it's now just as good when it comes to tools that we can use for the work with surveys. I want to show you two of my favorites now, Survey Monkey and type form. Survey Monkey is a very powerful tool that is largely used by big corporations because it can be integrated into their software ecosystems. And it offers a lot of customizable features. You can create complex conditional branching. You have a lot of different question types. You can set up corporate templates and get an advanced report as well. Survey Monkey is not as easy to start off with while it is still no rocket science. And if your company already, you've got a license for it, you should definitely give it a try. Seven monkey starts at around €30 per month. Type form is tailored towards a great experience for both the survey creator and the users who fill out the survey. I think a where one of the first, if not the first who implemented this cool interaction where you will only see one question at a time and then move forward vertically. They offer a lot of question types, even though not as many as seven monkey. And if you want to get insights on a lot of data that needs to be within the survey as matrixes. There's lists of ratings that have to be in each other's contexts. You will get frustrated very quickly. But if your surveys shorter and you want to put an exclamation mark on its visual appearance and haptic. Type farm is a very good choice. Type farm offers a free plan and also starts at 30 Euros per month. Both platforms of our customization features to match your brand as welcome and thank you pages and of course, adjustable colors. I am a huge believer in being flexible at work and not sticking to just one thing that I enjoy and forgetting about other solutions that might help me at another point in time. I like to use survey monkey end-time form. Depending on my specific use case. For really large forums, I would probably pick Survey Monkey while I more and Margaret used to the limitation by design of type form, which makes it very easy to create smaller forms in a really short period of time. So in this example, I will go ahead and create a survey together with you and type form using only the free options so that everyone can create along. So when you click on new type form, you have the option to choose one of the templates here or to start from scratch. As you can see, there are tons of really nice templates for many different cases as the best of all research and feedback forums registrations, for example, for advanced applications, quizzes, giveaways and so on. These templates will provide you with a layout and predefined set of questions. So if we take a look into, let's say, the brand awareness survey, we would expect questions that are related to one specific brand. Or brands on one specific topic. And here we see the preview of this template at, at first. And well, this is a very nice looking survey. It seems to be around the topic of headphones. And here you can see some of the different question types. And you can also integrate pictures that work as radio buttons or check boxes within the form. And you also see the interaction that I mentioned earlier. Once you complete one question, the next question slides and from the bottom and the progress bar fills up accordingly. But for our example, let's start off with a blank survey and created from for which we want to give it a name, let's say YouTube survey. And in this case it's a feedback form that is meant for improving the service. I think the last two options are only for type form itself so that they can optimize their product and have no effect on the survey we are about to create. Let's start by adding a new question type and this would be date. Then change this question too. When did you join YouTube? And let's add a fitting YouTube image. Here. We can rotate it if we want, apply filters, change colors. It's almost like they included a small Photoshop here, but we are good with the default. And the field is of course required. That means uses are required to fill it out and cannot continue without doing so. Then we're going to delete the next question. Different one instead. We'll go for yes, no. Let's create the data from recall. Recall the data from the beginning. Do you like Youtube? How I'm feeling? So Chris, let's make this question requires, well, then at the end, a good old promoters Net Promoter Score question. We get this with an opinion scale question and the formula is, would you recommend YouTube to a friend or colleague? We start with 0 and go up to ten. That's fine. The left label needs to be very unlikely and the right one very likely. And you know what? Let's add another question, multiple choice question. And we're going to drag it up so that the NPS question stays at the end of the survey and we will leave this question as optional and pride. Which part of YouTube do you enjoy the most? The nice part about, about setting up multiple choice questions and type form is that you can add up at new options by hitting Enter. So we will add videos, commands, music, and other. And now we can go ahead and preview our work by clicking on the i button up here. And as we can see, everything is working nicely. And even if this was just an absolute basic work with funny content, it's amazing how fast you can setup a survey with type form. Once you're done with setting up the survey and having checked, all questions are working just as you want them to be. The text is set up properly and all image assets are nice and tidy. I always recommend to do around of dry runs before actually publishing the server to the world. Dry run means that you will go through your survey with other people or let them do the survey on their own without actually manipulating the live data. Both Southern monkey and type form offer this n-type form. You would have to do it in the admin panel or published a survey and then send around the link tree appears maybe with a password, just to be really sure that the server does not accidentally get filled out by people who shouldn't be able to do so just yet. Doing it this way, you would obviously have to delete the data afterwards and clean up your results before you actually sent out a survey. These dry runs are great to get feedback, which is always a great thing. And you will most likely discover small issues like spelling mistakes or malfunctioning conditionals switches, no matter how experienced you are. Another pair of eyes is always very helpful. If you're done with this, you can move on to actually sending out the survey and spreading the good word about it. 7. Sending out the survey: Alright, we're now at a point where the surveys and place and has been proved red and tested a couple of times. We're aware of our target group and we know where we want to ask them to fill out or our form. We know how long the server will take to be completed and we have made sure that our questions come with the most efficient way to answer them. All that is left to start collecting our insights is the invitation. In the following minutes, I want to show you some probably the most popular ways how you can spread the good word about your survey. The decision is of course, totally up to you and depends on your unique requirements. Writing emails is a solid way to reach your users. Obviously only if you know their email addresses, but it comes with a great official character to it. Maybe you can add your survey to recurring newsletter or mailing lists. You can be quite sure about who receives your invitation and you can get some feedback like out of the office replies that can give you a hint of who might not have read your mayor. I rarely have experienced actual applies to my invitation. So I would say the communication potential of email invitations is quite poor. Social media can provide some very handy tools like paid campaigns with configurable target groups. Most platforms as Facebook or Twitter also offer advanced analytics and we'll show you exactly how many users have seen you oppose and how many have clicked on the survey link. A great tool if you know that your target group is well-represented on the platform of choice. Modals are often used on highly frequent at websites. It makes a lot of sense to put these on your own website since you absolute control about when your model should be shown and to whom. For lower frequented websites, it might not be the best choice as you can't expect everyone to open up your survey, which depending on the number of your visitors, can result in a very, very low click-through rates. Much like in an user interview. You can of course, also perform your surveys in person. Just take your survey form with you and fill it out with what the people you're talking to are saying. This can even be on the streets are where you suspect you, your target group to be. A great way and a quick way to collect feedback. And last but not least, on the phone, depending on your budget, you can also think about hiring call centers to perform your survey on the phone. You only have to provide them with the questions and the list of your user's phone numbers. Probably within the same category falls adding your questionnaire to third-party application. You maybe have seen something like that already. For example, in three apps in which you would get regular prompts to do something in order to be able to continue to use that app for free. I'm not judging at this point, the choice is up to you. And I want this list just to be as complete as possible. Increase the profitability of your invitees to go through to your survey. You can also think about installing rewards. Think about a nice goody to motivate your users, but being too generous can also backfire quickly. I found that using small gifts like Amazon vouchers can be a great boost for your participants count. And I would usually not go over $30. We don't want them to participate just for the money and maybe even attract people who we don't want in our database. We want to keep our insides clean and useful. So we should only offer enough to make SF knows to solid. Yes. And a good idea might be to offer a certain amount of money that will be donated for every participant and each of them can pick their own charity. This has the same effect as not picking a reward that is too high. But you're also doing something good at the same time. After some time has passed, usually in the middle of your field time, you should send out a reminder to your recipients. This will be most likely a small boost as many people simply forget about the invitation and just need a tiny reminder to finally get it going. You shouldn't overdo it with the reminders, but one is totally fine. I've never heard complaints about this. If you're using a communications tools like Slack or Microsoft Teams, you can add integrations to your survey software like type form or southern monkey. Depending on the software, you can then configure the integration to post a notification for each survey submission to keep you up to date all the time. This is something that I've been doing only recently and I really enjoyed the direct feedback. And it was also a great tool for internal communications since you can add your coworkers or supervisor to this communications channel as well. And so everyone is already on the same page regarding your survey. 8. Evaluation: Let's talk about evaluation. But what does evaluation actually mean in the context of surveys? Well, it's not only counting together the numbers, but it's rather about comparing the numbers with your KPIs and interpreting the data reading between the lines. Most survey tools of a pretty good analytic solution by default. And they will try to sum together what they figure would be of most interest for you. Some of us specialized reports that are almost presentation ready. Some go with customizable dashboards. But all of them will sum together the responses and present them in a visual way. Just to give you an idea of how these reports can look like. I will guide you through the report of a type form survey. So here's another survey of the type form template gallery. This is all fake data obviously. And I pick this exact survey because it includes many different form fields, as well as branching and kind of matches with today's topic, right? So now I added a few responses to the survey, and in order to display them, we need to head over to results. Here we land on the insights step, which is as close as you can get to the raw data with type form, you can of course download the data as a CSV or Excel file over at the responses tab. But let's stay here at the inset step for a second. This is, as they say, to provide you with the big picture, you can see how many views the service survey had. Meaning how many users clicked on the survey link, how many users started to fill out the survey, and how many uses completed the survey. In this case, the survey has free clean responses and no drop offs or so. You can see the completion rate which is 100% and the average time it took to complete the survey. You can also filter by the device that has been used to participate at your survey. This can be handy in combination with information about the drop off rate. So for example, if a lot of mobile phone users are dropping off, you would be able to see this here and had a chance to work on this issue. Then below you see a long list that includes all questions of your survey. You don't see the answers here, but you can see if there are dropped off occurring at a certain question. Problems. So if you saw that one question, that would be strangely high, number of drop-offs, you Would, you should probably take a closer look at this question and fix it. This makes sense as you can always look into the results of your survey even during the field time. Now let's head over to the summary tab. This is not more, not less than you guessed it. Well, the summary of your service results. And you can simply see all answers to each of your questions in a group list. Some questions are already displayed in the shape of charts or diagrams. These colorful boxes are, as you might remember, recall, of information the user previously provided in another question to make the entire survey feel more, more personalized. So you see some questions are empty, sum or not. This is because the branching has excluded the empty questions for our survey participants, but they were still able to complete the form. Now if we move on to the final section responses, we're able to dive deep into each individual dataset. You can search for strings within your replies filter by time. And as I previously said, export the data either by selection or the entire collection of all participants. Very interesting is this button here on the Summary tab that reads generate report. And if you click on this button, a quite nice report opens up that you can directly share with your colleagues or stakeholders. You can customize, report in terms of its open accessibility and you can hide open ended, so free text questions. And when you want to brand your report, you can even upload a cover image, a logo, and change the theme colors, which is pretty cool. Going through the report, you can hide single questions and you will see a lot more data visualization. But to be honest, it does not become much more interesting than this visually. But still it's really nice to have this ready at hand without anything that I had to do for it. Besides creating the survey. I mean, which I didn't do in this case as well. So the hardest part is on you transform this into a shape that suits your stakeholders and boil it down to the most important numbers. If you have any specific questions to the evaluation of your survey, I'd be more than happy to help you out on that. But I've got a last advice to share, and it's about data visualization. This is a topic that could probably fill multiple full-blown classes. But if you want some inspiration on how to visualise your survey data, check out the website data of this project. It features many different ways to display data, different graphs, plots, diagrams, stuff that you maybe have never seen before, but as well applicable for certain use cases. You can even specify the data and prototypes or the complexity of your data structures. And the website will provide you with suggestions on how to display your data. It's great for getting away from always using pie charts and column charts and helps transport your message. 9. Feedback: So before we continue to the class project, I would like to talk about something that is very important to me. And this is to always keep on learning. And in fact, we're on never finished with learning something. And while I try to teach some of what I know about a specific topic, there are also things that I can learn from you. Since I'm still very new to this platform, I want to ask you all to provide me with constructive feedback on what you enjoy it and what you wish for in the next videos. By doing so, I can continue to give you the best content and exactly what you need to learn as effectively as possible. So please don't be shy and tell me your thoughts. 10. Class Project: So after all these information, I hope that you own or really want to apply everything you have learned and create your own survey. Lucky you because he assignment of this course will be exactly that. The class project of this course consists of three parts. The first part is the preparation of your survey in which you should plan or constrains, Think about the target group and the types of questions you want to ask and setting up a rough outline. The second part of the survey is the survey design. We'll create your interactive survey together with the correct input types. And nice welcome and thank you page. And then estimated time that matches what the assumptions of your survey outline. Extra points here for conditional links. The last part of the class project is the evaluation of your results. Here you will put together a report that includes a comparison of the results with your own KPIs and the most important data that underlines the outcome of the survey. Think about an interesting topic and pick the right people to participate at your survey. If you don't have access to any real user group or are not able to come up with a good topic. I would always suggest to take your friends and family as your test persons and come with a fictional topic as host, the quality of food in your local deli and how can it be improved or something like that? I'm sure you'll find something and I'm sure it's going to be great. I'm looking forward to seeing what you come up with and I want to wish you all a lot of fun working on it. See you soon in another video. Bye.