How to Choose a PPC Agency for Your Business: 7 Critical Questions | Kim Kohatsu | Skillshare

How to Choose a PPC Agency for Your Business: 7 Critical Questions

Kim Kohatsu, Founder, Charles Ave Marketing

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8 Videos (12m)
    • Introduction

      0:42
    • Question 1

      1:23
    • Question 2

      1:12
    • Question 3

      1:27
    • Question 4

      2:07
    • Question 5

      1:28
    • Question 6

      1:15
    • Question 7 and conclusion

      2:39

About This Class

Finding someone to manage your company’s PPC is a daunting task. You’re apt to encounter slick sales pitches, a wide range of pricing and fees, or an endless sea of online taskers who say they can do the job. How do you navigate it all?

In this class, I’ll go over seven questions you should ask companies or consultants you are considering for paid search management. I’ve been doing PPC for over a decade, and I’ve seen it from both sides. I hope this lesson helps you choose the best agency or consultant for your business.

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Kim Kohatsu

Founder, Charles Ave Marketing

Kim Kohatsu is the founder of Charles Ave Marketing, a certified Google AdWords Partner. She has managed international, million-dollar AdWords budgets as well as small business AdWords campaigns that spend much less. She has managed PPC clients in such varied sectors as business filings, text messaging, tennis camps, and e-commerce. She credits her success with clients to her ability to explain complex ideas and break them down into easy-to-understand, actionable concepts.

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