How to Build an Email List for Bloggers: Intro to Email Marketing | Holly Wade | Skillshare

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How to Build an Email List for Bloggers: Intro to Email Marketing

teacher avatar Holly Wade, Entrepreneur, Blogger + Creator

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (16m)
    • 1. Introduction

      0:51
    • 2. The Importance of Email

      2:49
    • 3. Building an Email Strategy

      3:59
    • 4. Choosing the Right Email Tools

      3:09
    • 5. Email Etiquette

      4:08
    • 6. Conclusion

      1:19
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About This Class

Whether your blog or website is well-established or just getting started, email plays an important roll in reaching your audience or customers. As a blogger or content creator, emails also play a large role in building your community online and increasing website traffic. 

In this short course, we'll go over:

  • How to build an email list through strategically placed opt-in forms
  • Tips for encouraging email sign-ups through incentives
  • Building community through email
  • A variety of tools for gathering and sending emails
  • Email etiquette and spam laws

This beginner email marketing course will help you understand how to begin building an email list and using the emails you gather to entice your audience back to your website time and time again. By the end of this course, you'll feel confident you can build an email strategy that will be successful for your business.

Meet Your Teacher

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Holly Wade

Entrepreneur, Blogger + Creator

Teacher

Holly Wade is a Southern California writer, blogger, baker and crafter. She is the founder and editor of Club Crafted, a DIY, food and lifestyle blog that shares tutorials and recipes for creating a happy, handmade life. As an all-around crafter, Holly is dedicated to sharing her ideas with others and spreading creativity through a variety of colorful craft ideas.

In addition to her creative pursuits, Holly is a freelance writer and marketer. She earned a degree in Journalism and Marketing and enjoys using her degree to grow her small creative business.

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Transcripts

1. Introduction: Hi, guys. Welcome to my latest course how to grow an email list or, more specifically, how to grow even less for bloggers over websites that have a block in this course would go over everything from how to gather the emails, how to manage them and how to continue growing your email list over time. Everything in this course is really designed for bloggers over small businesses. Use a block is a form of content creation because we're to talk about how to channel that information you already created. And turn that into a great called action encourages readers to sign up for your email list in the end. Totally. That email list can help lead to increased traffic on your website, increased overall readership and increase sales, which is what everybody wants. So if this sounds like you, then keep one along with course and let's talk about evil marketing 2. The Importance of Email: So first, let's talk about why email is even important. Ever since the Internet started, we've used email as a form to communicate online. But now there's so many other ways to communicate, like text messages and social media and everything else online that the way that we used email has changed a little bit. We still use it for marketing purposes, but we also use it as a more specific way to communicate with a way to build a community online. That's an extension of our websites. When you think of your only email address, you're probably not gonna give it out to just anybody unless you with you want to receive a message from them. We're all bob down with getting so much spam today that you want to make sure that if you were asking someone to give you their email address, you want to make it worth their while. So creating a strategy that makes them feel like they're part of a community, that they're getting unique and special content from you. That's going to convince them to give you their sacred email address. Because email is a form of communication. It's a wait wait for you kept your audience and keep that community going outside of your block. More often than not, your audience is probably not checking your website every day. They might check it once a week, but more likely they're going to check it once a month or when something reminds them that your website exists. There's a lot of content out there, but having their email address insures that you can send them reminders that your blog's there. You have new content. They have something special for them that maybe isn't available to your readers. This will help bring traffic back to your website and help keep that community going so you don't lose a reader. Female can also be automated, thanks to so many different tools available and personalized for every single person on your list. Whether that means simple customization, like adding their name or more intricate customers, Asians based on you know what they click on your website or where they are directed to from all these different things can help you create a really well rounded humility list and a strategy that race people back to your website and keep them engaged constantly, no matter what kind of email you're sending, whether it's, you know, occasional updates or freebies or custom content that's not available on your number, even if it's just a monthly newsletter to start out. That can help get Traffic Victor website and keep that community going so people don't forget about you. The best thing you can do with your email address it. Just hold on to your community. You want to make sure they are always providing content that's going to be interesting to them and not sending an email. Justice sent an email. That's how you lose his drivers. So in order to get more more subscribers, you do need focus on your content strategy. Were you discuss a little bit more about that in the next life? 3. Building an Email Strategy: The first thing you need to ask yourself when you're beginning to build your email strategy is what can I offer? If you already have Ah, blawg or a website, you know that you have something to offer. You just need to find a way to turn that into something that you can share with your email audience and make it a little bit more custom to them to get them to sign up for your email list. It's my first recommendation is to think of some kind of incentive, your priority creating all this content. So if you take a piece of it and hide it somewhere that only your email subscribers have a chance to reach it, it will instantly become something a little bit more custom and special just for them. So maybe you have a pop up on your website that allows them to download a free e book. But the only way to get it is by in putting their email address. Well, obviously, if they really want that e book, they're going to sign up for your email list. And then once you have them on that list, you can continue sending them or information related to a topic that you are, you know that they're interested in so you can send them additional worksheets or printable zor bonus content. That's maybe not available. Teoh, your regular Web site readers. At the same time, you can still send them updates about your latest blawg content and things like that because obviously you know that they're already interested. Other incentives that might be great for you to try our downloadable principles. E books, worksheets, any kind of bonus information to a blawg post that you have a swell as access to free tools or maybe access to a special Facebook group. Another would gather email addresses is through giveaways and contest entries. You can use that as a way for them to have an extra entry into a contest that you're hosting on your websites. You can also begin gathering email addresses through your social media profiles that maybe already have a good following. Answer the link in your bio or include a button on your Facebook page. Help encourage sign ups. Another, less traditional way of gathering email addresses is through webinars. Depending on the content that you provide, a webinar may or may not fit for you, but you can gather email addresses from WEBINAR sign ups. You can also gather email addresses for in person events any time you meet somebody. If they are willing to give you their email address, you can albums that list and make sure they get some special content from you. When it comes to gathering those email addresses, you're probably used to seeing the most usual ways. And that is, through pop ups or sidebar ads. Or maybe some kind of in post a sign up form or down in your footer or even something that takes over the entire Web page. Um, every wax that's gonna be different. Every audience is going to be different, but the best you can do is actually combine multiple of these lead magnets. Your sidebar advertisements. Oddly enough, even though they are the most common, are probably they probably the least results out of all of the ways that you could gather email, address it. Pop it. Forms are very effective, but they are not for everybody. Certainly they can be annoying, but there's no doubt that they're very effective. However, the most effective way to gather emails through the sign it forms is in the middle of a block post, so you might have a block post on a specific topic and a download or a worksheet or something special that fits in within that topic. So you just create a special sign up form and put it in the middle of your blog's post that way there already reading about this topic. And so when they find out that they can enter their email address to get bonus information that's not accessible, otherwise they're probably gonna be more likely to sign up than they will for any of the other forms you have available on your website. Be ready to test and adapt to change, and eventually you may need to retire some information that's no longer accurate, so you can update it, replace it. But either way, having these free incentives that are only available to your email subscribers but can also help make sure that the traffic stays within your website content is gonna be the best way for you to know. Only start building your list, but building that community as well 4. Choosing the Right Email Tools: Okay, let's talk tools when you're first starting out building an email list. You probably want to get started with a free solution, and that's great. That's highly recommended for anybody when you're first starting out. Generally you can use a free platform up to a certain number of subscribers, And then when you reach that threshold, it's probably time to do a little bit more research and see what's gonna best fit your budget, but also what's gonna fit your goals. You always want to keep your goals in mind. Every email platform is going to have different strengths that played according to what your blawg is or what your brand is looking to achieve. Always do your research, but know that when it is just an email list, it's easy enough to download. Got email list and take it with you and go somewhere else. You're not going to be stuck somewhere. They're not gonna take your email subscribers away from you, so you don't have to worry about that. You can always switch whenever it feels best for your brand. As I said, every website is different, but for me personally, I use opt in monster as a way to gather email subscribers through a pop up, as well as through in post native sign up forms with content that relates to the log post. I also have a built in plug in through the theme that I used that puts opt in form in my sidebar as well as above the fold in my website. All of those are then put into male chimp. I do still use male chip, and I've had a law success with it. However, like I said, everyone's different and Milton currently fits my goals. But one of these days I might decide that it's time for a change. I have tried other platforms with a lot of success. However, I do not design my websites in male Chimp actually designed them using stripe oh, which is a great dragon drop kind of player to create templates and different things that are entirely custom and really easy to use without having any HTML knowledge. Then I exported to Male Chip in order to send everything out, so it all works together very seamlessly and works for my brand. But here are some additional tools that I think might be a good fit for your brand and are definitely worth investigating. For your email strategy, I recommend if you are looking for a free solution, you can try and male chip as well stunned in blue. If you're looking for something a little bit more advanced that you do pay for out, recommend convert kit, constant contact, drip or active campaign, a star is building templates. I do recommend using stripe. Oh, I've had a law success with it and find it to be the easiest and most successful building tool, and it allows you to export to multiple different types of platforms. As far as collecting emails, you might have a plug in available through the email platform, such as with male chimp or drip for something. Third party. Uh, you can try opt in monster as well. It's sumo. Me and thrive leads. Uh, like I said, there's so many more out there that you can try. You kind of have to do a little bit of research and be prepared toe switch around a little bit. I didn't try a lot of different things before they found a selection of products that really work for me and helped to not only gather emails, but make it easier for me to communicate with my audience and make sure that I trust the my emails are always going to go out on time. 5. Email Etiquette: All right, let's over a little bit of email etiquette when it comes to sending out emails. You want to consider how often you should be sending that when you have a content focus strategy like you should. As a blogger, you may send out emails in accordance with how much content you have to share with those readers and with those subscribers. So if that's every day, um, that's great. You want to make sure your audience is gonna be okay with that, So maybe just some testing. If you feel like you're getting too many unsubscribed from sending too often, then maybe you should pull back a little bit. There are there's gonna be some give and take with how many clicks you get versus how many new subscribers and how many such Whoever's you lose, the chances are gonna lose at least a couple such drivers with every email you send. That's how it goes, and you can't stress out about that. But you want to make sure that you're not bombarding your audience with content constantly , or you could lose them, and then it's pretty hard to get him back after that. As an old boss of mine always said, Always be testing or a B T. It never fails to test something new and see if it works. If it doesn't, it's okay to stop. Try something, so don't stress about that. There are lots of people out there who would be happy to sign up for email list, and it's just gonna take you a little bit of time now. As far as actual rules, you do need to follow. There are several spam laws that you need to consider. First, you always need to make opting in an option, not an assumption. For example, if you are commenting on someone's blawg and you enter email address and there is a check box to opt in to something, that is how you know that you'll be signing up for their email list. If you do not use that check box than that person cannot or should not, uh, be sending you emails, do not use the false or misleading header information, such as like the to or from fields of an email. It always needs to be clear who the messages from who it was intended for, as well as the fact that you are a legitimate company and not span. You can't use deceptive subject lines. But don't worry. You can still use fun subject lines that are intriguing and make the audience question What's inside that email? You simply cannot be deceptive in the form of offering something that is not actually inside that email. For example, You don't want to tell someone that there is a discount code inside, when in fact that discount code is not as advertised. When you're sending out something that could be perceived as an advertisement, as opposed to something transactional or more personal, you always want to identify those messages as adds, even though sometimes it may seem very obvious when you're promoting products for someone to purchase, it's still best. Always err on the side of caution and identify that they are, in fact advertisements. Somewhere in your emails, usually at the bottom. Be sure to include your location. This is one more way to ensure that readers understand that you're a legitimate business, a legitimate blogger, and you are sending these emails because they often in you always want to make your unsubscribe options very obvious and very clear. You should not bury them in your content, but instead put something in there that makes it clear that readers can update their preferences if they still want to receive certain types of emails or they can unsubscribe altogether. This could simply be a short, small sentence at the end of your email, but it always needs to be there. Similarly, you need to make sure you honor those unsubscribe requests promptly. Sometimes it may take a few days for your request to go through, and that's OK. But if there's a potential for the reader to receive another email before that email unsubscribe has gone through. You want to make sure you let them know when they m subscribed that it may take a few days to process. And these are just a few things to keep in mind when you start sending your emails, even though you do need to follow these rules, you don't get in trouble. The most important thing you want to remember is that you don't want to lose thes subscribers that you work so hard to get by simply following some common sense and making sure that you're only sending your readers content that they think they will really enjoy your sure to continue growing your list and growing your audience and making sure that your most subscribers for happy with every email you send them. 6. Conclusion: and that wraps up the basics on how to build your email list as a blogger or as a contact creation website. I hope that these tips will help you understand how to start building an email list through your website through often forms and incentive, and how to make sure that you're using that list and using your content to build community . That is really what I am trying Teoh to focus on in this course is that email is about so much more than marketing and just sending emails. It's about creating your community and making sure that your audience is more than just the people coming to your website. This ensures that they're not one off readers there. People who really care about your content, who are interested in what you have to say. So do whatever you can to make sure that they have incentives that are gonna keep them interested, whether those are e books or worksheets or free downloads or any kind of participation in a Facebook group or special community that you create, there's so many ways to build on email list and just would be prepared to always be changing. Unfortunately, changed it is just part of the process, and that's okay. Always be testing and know that things are gonna change as your business grows, but that growth is always, always worth it.