How to Be in Business Forever: A Lesson in Sustainability

Fred Wilson, AVC

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About This Class

This class is based on my blog, AVC. Check out the first post here. I'll be hosting Office Hours on October 1st and October 15th at 6pm EST here.  

Much of the emphasis around building a business today focuses on ROI, shareholder value, revenue growth, and driving efficiencies. But looking at many of the challenges facing businesses today, it seems that the focus on performance and efficiency often comes at the cost of sustainability.

Sustainability is all about figuring out how to be in business forever. And it’s crucial to the value of your company, today. We’ll cover why it’s important to avoid temptations to maximize near term profits at the expense of long term health and how to adapt your business to changing marketing dynamics. We’ll also cover how to build a team and culture that can sustain your business after the loss of a leader.

This class will be project-based and collaborative. You’ll build an adapted business model canvas that maps out a plan for the sustainability of your company. We’ll share our canvases with one another for feedback - online and in local workshops.

Themes we’ll cover will include:

  • Short Term Profit Maximization vs Long Term Business Health
  • Adapting Your Business to Changing Market Dynamics
  • Building a Culture That Sustains the Business
  • Finalizing Your Business Model Canvas

28 of 31 students recommendSee All

I agree with Fred's post mortem that real-time feedback is important. I want to feel that I am part of a conversation rather a one way monologue. Either more office hours or more google hangouts would be god.
Fred did a great job engaging with the class. He provided concrete, demonstrably useful assignments that clarified the concepts discussed in class.
Liane Allen

Building Analyst and Web Geek

Fred jumped into the new technology of Skillshare and the Google Hangouts with both feet. Hi teaching style came across as collegial even though he has years of experience in the field. I'd take another course with Fred.





Fred is A VC and writes the MBA Mondays series of blog posts. He’s currently a Managing Partner at Union Square Ventures.

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