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How to BE a Great Interview: Media Coaching 101

Kellie Sue Peters, Writer | Performer | Social Media & PR Strategist

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10 Videos (18m)
    • Media Coaching 101 Trailer

    • What It All Boils Down To: Anatomy of a Press Release

    • Notes To Self

    • Skeletons

    • Skillshare Best Face Forward

    • Skillshare The Medium Is The Message

    • Skillshare Rehearsing for your interview

    • Skillshare pre game warm up

    • Skillshare Meet the Press

    • Skillshare Extras


About This Class


A little over 7 years ago, I opened my own marketing and PR boutique, It Factory Media. Since then, I've created Cause Marketing and Promotional Campaigns that have generated over $1Million in earned media. Each business owner or general manager wants media coverage for their company more than anything else.  

They're always very enthusiastic about the prospect of getting news coverage -- until, that is, they have an interview scheduled. Then, 99% of my clients are terrified. "What if I say the wrong thing? What if I accidentally offend someone? What if the reporter doesn't like me?" 

If I didn't offer Media Coaching to my clients, I'd only be doing them, and my team, a grave disservice. To greet the world as a polished professional, who extols the virtues of your business with panache, you need to be ready. You need a solid skill set in your arsenal. Most business owners are busy running their businesses; they're not working actors who know how to rehearse. 

Being a great interview involves a set of teachable skills, and that's what this course will give you. You'll know how to rehearse properly, how to improvise, how to get your physical body, voice, and thoughts mostly under control. Then, when you do have an interview scheduled, you'll make yourself, your employees, and your shareholders proud. Instead of a wasted opportunity and humiliation that is forever public, you'll have valuable positive press, and some nice pieces for your website and social media content. 





Kellie Sue Peters

Writer | Performer | Social Media & PR Strategist

Kellie Sue is a Creative, and most creatives live several lives.

She's a singer, both on stage and in studio sessions. If you're an LA local, you may have caught one of her live shows at venues such as The Cat Club, The Whiskey A Go Go, or Genghis Cohen.

She's a voice over artist. You might have heard her voice on 95.5 KLOS-FM Los Angeles, or on local and national radio commercials.

She's a vocal coach. Her students have ranged from 4 years old to 40 somethings, and have ...

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