How Viral Marketing REALLY Works

Davis Jones, Co-founder of Eazl

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
8 Videos (43m)
    • How to Take a Spark and Turn it Into a Public Relations Success

    • What Really Creates "Viral Sparks"?

    • SideBYSide: How to Use PR Databases and Mail Merges

    • What to Do when You Start Seeing Viral Success

    • SideBYSide: Some Simple Media Research Methods

    • Preface to the Interview with Joy Schoffler

    • Joy from Leverage PR on Getting Reach through Media Outlets

    • The Growth Hacking Series Outline and Logistics


About This Class

Note: This is legacy content from Eazl and we would recommend that you enroll in our #1 Global Bestseller: Growth Hacking w/ Digital Marketing Masterclass course on Skillshare for the most up-to-date content on this topic!


Join the Leading Indie Business Education Community on the Web! // Course v3.0

Part 7 of the Complete Growth Hacking Series! In this part of the series, we'll start by looking at how viral marketing really works (hint: media plays a big role) and then the basics of media research and public relations.

Series Overview

The Complete Growth Hacking Series "Virtual Table of Contents"

  1. Build a Digital Marketing Framework That Works
  2. Launch Your Google Analytics System + Popular AUTOMATION TUTORIAL
  3. How to Use Data when Growth Hacking with Digital Marketing 
  4. Advanced Digital Marketing: Landing Pages and Conversion Funnels
  5. How to Manage Your Marketing Budget
  6. Social Media Best Practices for Your Business
  7. How Viral Marketing REALLY Works
  8. Easy Ways to Improve Your Website's SEO in Less than 30 Minutes
  9. Storytelling: Tell Emotional, Authentic Stories for Your Business
  10. Email Marketing Framework and List Building
  11. Online Advertising Basics
  12. Bonus Interviews

----------------------------------------------------------------------------------------------------------------------------Check out some Eazl's other courses on Skillshare:

4 of 5 students recommendSee All

Excellent. Great interview too
Charlie Liu

Branding and Graphic Design

I don't really know much about marketing. My family has a business that I inherited and I woke up one day realizing I needed to modernize or lose to competitors. I really liked this course and learned some useful information about PR that will help me decide my money will be put to good use. The interview with Joy was helpful.
I've been enjoying this series and found this section to be useful in connecting public relations to so called "viral marketing". I'm not sure that marketers can claim to be expert at making things go viral, still. This connection between the two worlds makes a lot of sense.





Davis Jones

Co-founder of Eazl

Davis Jones is the co-founder of Eazl, the content team that has created of two of the bestselling online business courses of all time. Today, Eazl is a community of more than 120,000 smart, engaged learners worldwide.

Prior to starting Eazl, Mr. Jones was a professional recruiter (or "headhunter") with Robert Half International, the publicly-traded recruiting and staffing firm with ~$5.4 billion in annual revenues that operates in countries around the globe. Mr. Jones worked in the...

See full profile