How To Write On Internet | Daniela Andrea Guasti | Skillshare
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5 Lessons (14m)
    • 1. Introduction

      0:35
    • 2. It´s Not The Same

      2:56
    • 3. Visual Structure And Storytelling

      4:30
    • 4. The Lobby Effect

      3:32
    • 5. Focus, Focus, Focus

      2:22

About This Class

Do you want to master the art of writing on the internet?

For this purpose you will have to “reprogram” yourself, leave behind old ideas about writing and embrace a new way to finally reach your audience

In this class I will teach you what this process is all about

See you inside!
Daniela

Transcripts

1. Introduction: Hello. Welcome to my new class. How to write on the Internet. So, do you want to master the art of writing on the Internet? For these purpose? You will have to reprogram yourself. Leave behind all ideas about writing on embracing new way to finally read your aliens in this class, I will teach you what this process is all about. Okay? So to rolling the class, heat the blue bottom below the video and see inside. Thank you. 2. It´s Not The Same: Okay. Hello. Welcome to the glass. So everything you need to know is that writing on the Internet is not the same as other types off writing. Renting for the Internet is not even the same. Okay, here you have a few reasons why it's so different. The 1st 1 is because on the Internet we are a click away off any other content. The reader suspensions, which is skirting self. It's practically practically none in sixth in here. Okay, this affects not only the degree of tolerance with a technical performance off the website , but also the amount of tech that the user is willing to consume in order to obtain their benefits. He or she expects there were in on Internet respect. So Rio took the really expect him greater benefits with less really fort. And he does well because it is possible to satisfy that expectation. Okay, Internet A in ST A 2.0, it's a new interactive and dynamic channel. Were there Yusor in is not a mere passive receiver, the user door retied like a novel or a paper Cerner. Remember that Also the audience. It's more diverse. A numerous on the Net and has different habits. If you said that the protagonist, either reader, this should have consequences in the way you suppose the information. Also, I like paper. What laid the text on the Internet is not reflected light. The screens emit their own light. These has important implications for the readers experience as documented in several studies. Also, the context in which information is consumed on the Internet is very variable on even unsuspected because, you know, Lang counted in all kinds off situations what it was not possible before, especially since they're they're smart, more will devices. I am, um, Leslie the contents in the network and reach the user in a fermented way. For example, we tend to see headlines on descriptions in the form off links separated from their contact in social networks. OK, winter. It is saturated with peaceable a Cecil content. Your text have to compete more to gain space in the memory off there, either on all of these in place changes big changes. You hope, and you have to do the things d friendly today because of the channel changes everything about writing. Okay, so this was the intra. Lucien. See you in the next video. Thank you. 3. Visual Structure And Storytelling: Hello. Welcome to this video. So let's continue with the glass, OK? It's very important to provide a visual instructor appropriate to your text. It said that the blood they probably can't Internet does not treat. They scan to the website. Okay, This conclusion is corroborated by many. Many stood it sick of Nissen. Apia, near and world leader in use ability leaves no room productive. In this research he has been publishing, he says that the trap is that we tend to write based on our previous experience of readers on, he said, For the youngest that experience, it's mostly off line people, right chest that they have right. For this reason, one of the most common errors when writing for the Internet is to present information organized in large blocks off text, such as those that populate Miri's of content Polish on paper in the last 500 years, if you do, you will be exposed to the brake law. Okay, for those who do not know you, if you're takes look like a break the year a break. In other words, without a discernible dynamic, I'm very clean visual structure. Many people will feel discouraged and will not read you. It is not enough that the content is ist resting. It must seem like it, or it will not be consumed. So to give IV's really structure to your text remembers to always right? Sure. Pararescue paragraph story. It's para If country present an idea. Trey also, to use abundant highlights, organize ideas into pointless whenever possible. Articulate years positions in sections with very descriptive A B ref okay or something used internally near spacing and generous Martians. Avoid small text bodies on include lings and make them this really very recognizable as such. Be sure to make sure that the layers off the text visually, it reflects your intent. Put your ideas in order and indo your message with the structure. Proceed by the use here. Also spirit for important to use the storytelling technique and so have you had off storytelling. We know that humans are program to receive and transmit information in the far off stories , common sense and scientific. Any evidence proved dese and for most off our existence as a species, we have lacked the means toe physically preserve interest me information, such a stretching, the ability to learn from the experience of the elders and daughters meet that knowledge to our descendants through oral tradition has been a matter off survival. The human brain bitter remembers information associated with emotions as it activate is more area also off our brain. In fact, information not devastated with emotions. It's erased over time. Okay, even instantly. If we if you though not make a conscious effort to retain it, it will be erased instantly so much that many times this is for two written cold data are useless, as all students know well. Stories are a powerful communication tool because they allow us toe associated the message with emotions, values, uncles toe action, the connection with tallies with stories. It with the stories is emotional people. So forget it that we forget objected arguments, even those who we said but emotions speaks to to hurt stories, preach the entire brain, Let it like a Christmas tree, and so we can remember better and longer. The Murder two, however, are processed in the south corner off our Grey Matter and are discarded a soon as they ceased to be useful. Okay, so always remember to to use the story okay in your writing. So this was sold for these views. Union. This one think 4. The Lobby Effect: Okay. Hello. So we're gonna talk about the love effect, A low effect It a bit off your content. So it's a bit 22 before you dents. What is they love effect. And I answer you with another with them. How do you feel when you are about to do something you want on forced you to wait in a cold and boring on room and the room. Okay. So you have to avoid the brambles at all costs. Exposed the main idea in the most derek and seductive way you can start at the end, thrown a surprising conclusion and then explain how you got into it saying that in a flashback movie it's creeped make a risky or controversial statement In the first paragraphs on develop from meet the subject off the content all you can start with a phrase that sums it all up. They're more turnings. But surely you already graft di di. Okay, keep in mind that the high percentage off the aliens only reads the headlines and highlights well, but how do you write a go to stand out? Is it another toe highlight the most really river Relevant phrases or I know more. My recommendations is that a standard is good if it is very relevant and make sense for itself. Even out off the contest. The first part of the statement is always, but the second is not the object off. The highlight is took its rotation off the reader to stimulate him to read the whole text. If they highlighting only makes sense to a person who has already read or Israeli in the rest of the information, then it will not be fulfilling in Spain function in an interactive channel. You must be very direct on the Internet. Your reader is not a passive receiver. You can click on, visit other parts off your wild side, leave a comment, follow social networks or go elsewhere. The relationship between your reader on you is different from the traditional one. Somehow it is a C fume, as if you and your reader are face to face. How do you talk to someone in front of you that the way you should talk to your reader on the Internet? Hey, always remember that you were so complete anarchy, typical character and right for him. It is a non research that many writers and journalists have used it. Words outside the Internet is another tool, but on the Internet is a must. You can preach a character that is the representative off your audience on archetype endowed with identity, We believe it all. Invent a story, put a picture, make it really on right for him. This idea is so important that e commerce, especially East, embrace a more scientific procedure to do these the same when it comes to raising their business communication. Okay, so it is with cell for their this feel. I hope you like it and find it very useful. Okay. See you in their next on last one. Thank you. 5. Focus, Focus, Focus: Hello. Welcome to the last year off the glass. So focus, focus, focus. What do you do? Oh, I mean, with these. Always remember that if you cannot explain a concept to your grandmother, you have not understood it yet. Well, if you cannot explain to anyone in a single sentence what your content ease, you do not have eight yourself. We're writing by obligation, even self imposed. The greatest Reese is toe wonder around at the force idea. You know what you want to talk about, But if you are not able to summarize there a specific purpose in a sentence, you probably only have a possible idea for a topic, but not a thing. You need one more step. You like focus on Internet. A slight blur is not to lose the reader. Let me tell you a secret. Some accomplished writers for interest confesses that thing better title and then write a post about it. So you have to, I think, a powerful title on something very complete. And then start writing to the development Freight. An article for that title. Okay, do not deviate. I sorry for data said that. Oh, let me go back ago Sorry. A then start writing to develop. What? Eat. Okay, do note a deviate from the stash it if new related ideas arised You already have the theme from another article on Also think this size to the maximum. Ok, do not mess. Do not boast straight to the point. Focus, focus and focus. Okay, I promise these works. So these were sold for the class? I hope you find it useful and shareable. But above all I hope you tell me your impressions about it. Okay? If you have any question and he loved please ask me. I hear toe answer all your questions. Thank you so much for watching Please leave a review and take out my other classes Things again for watching on after you always say Keep learning. Keep growing. Thank you and see you in my next class