How To Write Cold Emails And Get New Clients Even If Nobody Knows Who You Are | Sales Training | Patrick Dang | Skillshare

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How To Write Cold Emails And Get New Clients Even If Nobody Knows Who You Are | Sales Training

teacher avatar Patrick Dang, International Sales Trainer

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Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (39m)
    • 1. How To Write Cold Emails And Get New Clients Even If Nobody Knows Who You Are Intro

      0:53
    • 2. How To Write Cold Emails And Get New Clients Even If Nobody Knows Who You Are

      9:44
    • 3. Best Cold Email Follow Up Strategy

      7:29
    • 4. Strategies to Find Your Prospects Email

      8:53
    • 5. Pitfalls To Avoid With Cold Email

      11:43
    • 6. Next Steps

      0:22
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About This Class

Learn my best strategy on how to get meetings with your dreams clients using cold emails.

When it comes to writing cold emails, most people usually concentrate too much on closing. However, if you cannot get a meeting with potential customers, you have no one to close any deal.

So in this video, I'm going to share with you guys my most effective strategy on how to write cold emails and get new clients even if nobody knows who you are.

The first step is to understand your customers' pain points so you can demonstrate your value by explaining how you can solve these pains.

The second step is to create a dream scenario where you help this person get away from all that pain.

The final step is to position your product/service as the solution to make that pain go away and lead them to their dream scenario.

Meet Your Teacher

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Patrick Dang

International Sales Trainer

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Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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Transcripts

1. How To Write Cold Emails And Get New Clients Even If Nobody Knows Who You Are Intro: everybody. What's going on? It's Patrick dating here. Now, in this course, you're gonna learn how to write cold emails and get responses. Even if nobody has any idea who you are now in sales. The thing is, most people focus so much on how to close a deal. But the thing is, if you cannot generate a meeting with your dream clients, then you have no deals to close. So in this course, we're gonna focus on one of the most important parts about sales. And that is Lee Generation. And we're going to show you exactly how to do that when it comes to cold emailing. So in this course, you're gonna learn the best strategies to actually get that done. And for a class project, go ahead and leave your number one actionable take away that you got from this course and share it with the rest of the community. So if you are ready to learn exactly the best strategies on how to send cold emails and get responses with your dream clients that I'm looking forward to seeing you inside 2. How To Write Cold Emails And Get New Clients Even If Nobody Knows Who You Are: now in sales. A lot of people focus on closing, closing, closing. But the thing is, if you can't even generate meetings or generate any leads, you really have nobody to close. So in this video, I'm gonna show you some of my best strategies on how to write cold emails and get responses , even if nobody has any idea who you are. All right. So it's get things started in this video. I'm gonna give you my high level overview strategy on how you can basically get a meeting with anybody using cold email thes air going to be the most foundational things you need tohave when writing your cold emails. If you don't get this right, you're just not going to get any responses in this video again. I want to focus on the high level strategy so we're not going to go super and death on exactly award by word. What to say? I want to give you the strategy first so that you can have the right approach and then maybe in future videos, if you guys want I can do video tutorials on exactly line by line how to write your cold email. So if you want that type of training? Go ahead and let me know in the comments so I could make it for you guys. But for now, let's go ahead and go into the high level strategy on how to write your cold email to get responses and get meetings with your dream client so you can close more business now. The first step, when it comes to writing your cold emails is first uncovering your customers pain. So essentially, this is how sales is gonna work, right? Somebody has a problem, and they're pretty much willing to pay money to someone to make that problem go away. Same as let's say, somebody is sick, right? They're gonna go to a doctor, paid a doctor money, and the doctor will make their pain or illness go away. And it's exact same thing when you're writing your cold emails, no matter what product or service you are selling. So a lot of you guys starting out there whether you have your own business or maybe you're starting out your sales career right, you might be thinking you haven't got any meetings of anybody yet, So how do you even know what a customer pain is if you haven't even generate your first meetings, right? And so this is a great point that help a lot of people with a lot of my students within the thing. You have to know that you're right in that. If you haven't talked to anybody yet, you don't exactly know what their pain points are. You can only do research and make it educated guests and try your best to hit that pain point so that they're willing to take a meeting with you once they take a meeting with you . Then you can improve what you're saying in the email. But in the beginning, you gotta just do some research and take it educated guess, and I'm going to give you an example of exactly how to do that right now. So let's say you are selling Google Ads services, right? You are helping people do pay per click advertising on Google search. Let's say you want to help coaches and consultants get more business by helping them with their Google ads, and then you run the ads. They get more business than make more money. Okay, now, if you let's say, are going after coaches and consultants, and that's the people you want to work with. All you gotta do and this is just a example is going this person's linked in profile. See how long they've been in business. Get a few of what type of clients air working with go onto their website in a lot of times . They'll put what type of clients and work off over there and then from going on there website. You can kind of use some tools, like similar Web or things like that, to see where their traffic is coming from right, whether it's from paid ads like Facebook or Google. Or maybe they have organic traffic, whatever it is, right. And if you find out their website there don't have much traffic, they're not running any ads, any Facebook ads or Google ads, then they have a pain point, right? You don't know for sure, but based on your research, you can kind of see that Hey, that their websites not getting any traffic. They have no funnels to generate leads with Google ads. So now here is your opportunity to pitch your services for Google advertising, and they may be willing to take a meeting with you because you're solving a problem, and their problem is that maybe they're doing business. Maybe they got business from referrals, but they don't understand this Internet thing, and they don't know how to get new business using Google ads, right? And a lot of people who are maybe older, they don't have time to spend learning how to do advertising. So they just pay someone else who is very savvy to do all the work for them, right? And if you can generate them, more business there, of course, willing to pay you. So in this example, the pain point that someone may be facing whether their coach or consultant is that they want more business, they don't understand the Internet, and you are going to be that person that helps them solve their problem. So that is basically a guess of maybe this person has this problem. Maybe they don't, but it's probably likely that they do have this problem now. When you make this educated guess they're a couple things you have to keep in mind, right For some people that you want to reach out to, they may already be aware that they have this problem, right? They may think, Oh, I want to get more business but I don't know how to do X Y Z Whether it's Google ads free, so bad doesn't really matter, right? And if they already have that problem, and if you happen to email them at that specific time, they're so much more likely to take a meeting with you because they already have a problem . You demonstrate empathy, you understand what their problems are and you say, Hey, I have a solution. Then they're gonna take your meeting now for other people. They may be doing business, and they never even thought about, let's say, doing Google ads or doing Internet stuff right? And if you make them aware that they have a problem, they might think, Oh, you know I'm doing pretty well. But I don't see why I shouldn't take a meeting with this guy if he can make me more money, right? And if you are able to convince someone that they have a problem, even though they didn't even realize that they have a problem, then there are also likely to take a meeting with you so they can learn from you and see how you can bring value to them. You know, taking all these concepts basically, in the email that you're writing, you essentially want to have empathy and show that you understand where this person is coming from and just kind of list out what problems you guess that they probably have. And in the next part, you're basically going to create this desire dream scenario, and this is all happening within the same email, right? So you talk about the problems when you talk about what life would be like if you made all their problems go away. So here's basically how you do it right, You understand the person's problem, and then you create this scenario where, you know, imagine what it would be like if you had clients knocking on your door. Send you emails every day, trying to work with you how amazing your life would be. How amazing. How much more revenue would you be generating if you were able to figure this out? Right. So basically, it's this dream scenario of what their life could be like if they were to work with you and you want to think of it like this right? Everybody has a place of where they're currently at, and there's always a place of where they want to go. And if you're helping people generate more business, you're helping to make more money that they want to get to the next stage. So if you show them that you can bring them to the next stage, that's essentially how you're gonna get people to respond to you even if they have no idea who you are, because it doesn't matter. I mean, having a brand name does help. However, not everyone has that right. Some people are so low, entrepreneur. So how is anyone gonna even hear of you? Right. And at some point, every business has to start from somewhere. And when you starting from nothing, nobody knows who you are. But how you get people to respond to your emails is that you show them that you understand their problem and you understand where they're trying to go, right, and then you want to bridge this gap and show them that whatever it is that you're selling will help them get to where they want to go. And that's basically enough to build enough trust to get that person to agree to take a meeting with you. So now we're gonna go into step number three, which is essentially positioning your product and service as the solution to their pain and essentially, the vehicle that gets them to where they want to go. So I'll go ahead and give you an example here. Right. So there's this, uh, common example of sell me this pen. Okay, So in a regular everyday scenario, if you're trying to sell, let's say a $50 pen. Most people aren't gonna buy it because there are really looking for if a deal are pen, because why would they be right? But there's certain people that are in that market. I want it right then. So, for example, let's say you're talking to an artist, okay? Just see them on the street. And they had this amazing idea, and they want to write it down, but they don't have a pen, but they have paper if you just happen to be right there at the right time, you say, Hey, you need a pen to write down your amazing idea. I can sell you one for 50 bucks. This person because they want they don't want to lose idea. May pay you $50 for that pen, right? You're not really even doing any selling its positioning. You just happen to be at the right place at the right time to solve their specific problem . So in an email, it's basically the same concept, right? You know, you were not saying selling commodity products like a pen. Let's say you're selling a service like Google Ad Services. If somebody has tried Google ads in the past but completely failed, they lost money on it and they need help and you happen to email them and you say, Hey, I understand that you want to run ads and you want more business and you can't figure it out by yourself. I can do everything for you for a fee. Do you want to have a conversation to see if it makes sense to work together? And in this scenario, you're not even selling anything? You just kind of saying like Hey, I already know what your problems are. I can help you out with it, and if you able to do that, they're so much more likely to take a meeting with you. You don't even have the hard sell them. It's just like you're solving their problems that they already have, essentially, in the cold email. What you're really doing is you're not selling. You're actually just doing the right positioning to convince someone to take a meeting with you, and then once you're talking to them in person or over the phone, then you can actually sell. But in that first cold email, all it really is is identifying a problem, understanding where someone wants to go and showing that you can get them to where they want to go. And at the end of that email, all you have to do is have a simple call to action something like, Hey, so if it makes sense talk, let me know where your calendar looks like and then they're going to give you their schedule, and then you could set the meeting from there. So, as you can see, the three sub strategy is, understand their pains, understand their dream scenario, and then show them that you are the vehicle. Whatever product or service you're selling can get them to where they want to go, and people are going to be taking meetings with you left and right. So essentially, those are the main critical factors when it comes to writing your cold emails, right? No matter what kind of templates you find online or whatever you you try to do, it basically always follows these things. Find the pain, saw the pain called action. And that is essentially it. However, we can go a lot more in depth and show you exactly line by line, how to write your emails, who to email, how to follow up and things like that. So if you want to see that type of content, let me know in the comments exactly what you want to see about cold emailing or using Lincoln to generate leads. And I will be sure to read it to make more videos for you. Got so that said that is it for me. And my name is Patrick Dang and I will see you guys in the next video 3. Best Cold Email Follow Up Strategy: In this video, you're going to learn exactly how to dramatically increase your cold email response rates by learning how to follow up, hey, what's going on, everybody? It's patriot Dang here now welcome to my channel where we're gonna talk about all things sales, marketing, and entrepreneurship. Now when it comes to cold emailing, a lot of people out there, they're going to send out their first cold email and be very disappointed when not many people respond to that first email. But here's the thing dies. The magic is in the follow-up because if you are not following up with your prospects, you're missing out on a big opportunity to dramatically increase your response rate. So to break it down here, so strategy we're going to use to help you get your response rates. Before we dive into the strategy, the first thing you gotta know when it comes to cold emailing and how to follow up is that you have to understand what your goal is. Not for most of us who are doing any type of outbound cold email. Our goal is simple, get of meeting on the phone or in person with our potential customer. That is the only goal of a cold email and that's the strategy and mind say we are going to follow it throughout this entire video. Now as we go ahead and dive into the strategy itself, this is my cold email outreach strategy. So as you can see here that these are a sequence of four different emails. The first email that you're going to have is essentially you are doing your pitch of why this person should take a meeting with you. And all you're really doing is asking for a meeting, right? Don't try to sell everything at once. All you're doing is peaking their interest and asked for a meeting to see if they want to learn more about how you can bring value to them. Now for the people that don't respond, you're gonna have email number two, that's when you do your first follow-up. And usually I like to space out my follow-ups between three to seven days of every email. So at every single time you follow up, each email have a space of three to seven days. If the person doesn't respond to the first follow up that you have, you follow up again. If they don't respond to that email, you follow up one more time, totaling a for email campaign. Not the problem that most people have, especially if they're just starting out, is that they're going to send their first email and they might get maybe a 3% response rate and be like, oh, this campaign doesn't work. I'm gonna try something new. But the thing is, they're missing out on a huge opportunity because every time you follow up, your response rate is going to increase. So here's an example of my response rate when I was a sales rep working in Silicon Valley. So the first email that I could send, sometimes I would get something like a 5% response rate. Meaning if I sent a 100 emails, five people might respond. Now here's the magic fire, because if I pretend it's not super great, right? But when I follow up with these people three to seven days later, I get another 4% response rate totaling to nine. And then for the people that don't respond to my second email, I send them another follow-up and I might get a 6% response rate. It's finally when I threw that third follow-up email, I might get another 3%. So if you add all these numbers together, if I do one campaign using this strategy, I might get something like 18% response rate, meaning I sent out a 100 emails, 18 people respond and then as percentage of those 18 people will actually take a meeting and that's pretty decent. It's not the best campaign, right? This is like a realistic example, but it's pretty decent. So let's dive into the structure. These emails are formatted so you know how you can do it. Now for email number one, I would recommend using one of my cold email templates. It's the pain formula and actually created a video on this and exactly. And I really broke it down step by step on how you can use a paint formula to sell your own products and services. So the link is gonna be somewhere on the screen and in the description. But for the sake of this video, instead of talking about that first email, I want to focus on the follow-up emails. The other three emails you're gonna use to follow up and dramatically improve your response rates. Okay, so let's go ahead and take a look at email number two, right? So there's going to be second email and that Campaign, which is the first follow up. So I might pitch something that sally say, hey, do you want a meeting with me or not? And then the Sallie doesn't response. So I might say, hey, Sally, I wanted to follow up to see if it still makes sense to talk about how we can help you with an insert whatever value you provide specific for your product and service by doing that, then how you deliver that value, right? And then from there you say, So if it still makes sense to talk, go ahead and schedule a time to talk to my calendar here. But then if you're using a tool like Calvin Lee or any type of scheduling app where people can click a time on when they can schedule a meeting with you, then you would just put that link right there. Or if you don't have a link like that, you can say, Hey, so let me know what your account or it looks like if it still makes sense to talk, however you wanna do, it's up to you. I find that putting the link to your counters the easiest. But essentially this is a format that you want to use in your first follow-up. You're not really writing an entire new sales pitch. You're just kind of summarizing what you said in the first email and asking to see if it's still makes sense to talk. Now, after a few days, if Sally doesn't respond right three to seven days later, what you wanna do is you want to send this person a, another follow-up email and you might be wondering, okay, well, what do you write in that follow-up? And I'm going to give you an example. So follow-up email number two, I might say, hey Sally, hope you're doing well. Now I'm checking in with you to see if you're so interested in insert desired outcome the prospect might want, right? What is their goal? And then put it in how you would deliver that value. And then I would say, hey, if it's still makes sense to talk, then you can schedule a time to talk on my calendar here, put the link to your calendar right there. And you could also add, but if none of these times work for you, let me know what does and I'll do what I can to make it work. So the process works like this. Solid is going to get this second follow-up from you, right? It's just going to read the follow up and be like, well, is this guy talking about again, then they're going to scroll up to the first email that you sent them and they're going to check, OK, let's see what his pitch is all about. So Sally's going to screw up the CEO. But all the other emails you sent were about reader pitch again and then make the split-second decision on whether they want to take a meeting with you. And again, your follow up is not to you not really writing entire sales pitch. Again, you already did that in the first email. The follow-up is just to get a reminder, just to get them to look at their email again and revisit that conversation. Now here's the thing, guys. People don't respond to the second follow-up you send so well, you gotta do is send another follow-up, right? And this is usually the last one that I send. So I usually send one initial pitch and then three follow-ups totaling four emails total. So a third follow-up, you kinda get the formula here. All you're really doing is rephrasing everything that you said in email number one, event number two, number three, right. And just spinning it in a different way and you're just changing the language, but you're pretty much talking about the same exact thing. And then from there at the end, all you say is hey, if so, make sense to talk, let me know what your calendar looks like or go ahead and schedule a time to talk on my calendar, whichever works for you better. And that's how you're gonna do your final follow-up. And it's pretty simple, right? But each follow-up, they pretty much follow the same format. You're just paraphrasing the words and changing it up a little bit to make it sound different. But really, you're talking about the same exact thing. And I literally sent thousands of these emails in. It absolutely does work in all types of industries. So again, if you want to dramatically increase your response rate, Don't give up after you send your first email and don't get the results you're looking for. Send at least four emails total, following up three times to judge whether that campaign was a success or not. Once you do send those four emails, if the campaign didn't work, then go back to your original cold email and change it up or change who you're targeting. And then try again. But again, don't give up on that first email. You gotta send at least four. So with that said, That is pretty much how you can dramatically increase your response rates using the power of following up. So with that said, my name is Patrick Day and I'm gonna see you guys in the next one. 4. Strategies to Find Your Prospects Email: If you want to do any type of sales prospecting using cold email, the first step of the process is actually to find the person's email address. Now I know that there are a lot of tools online that claim they can get these emails and verify these emails. Some things do work and allow. Things are just filled with false promises. So what I'm gonna do in this video is show you exactly what is working right now today. So I really, I'm gonna show you the best tools and the best methodology to find anybody's email address very quickly. So you can spend less time doing administrative tasks and finally emails and start spending more time generating more appointments with your dream clients. And you wanna make sure you watch this video until the end. Because if you don't know this methodology and if you don't know the best tools to find a person's e-mail address. You might literally spend hours and hours of your day doing it the wrong way of doing it the manual way when you can actually get the shortcut right here in this video. And let's go ahead and get started. Now, the first thing we're going to cover is free versus paid. Should you actually pay a software company or some kind of service provider for these emails, right? Or she, do you find a way to do it a 100% for free? Now from my personal experience, paying for software to find the emails for you, or to help automate the process is 100% worth it. Now the tools that I'm going to recommend in this video, I'm there's no affiliation between me and them. I don't get paid whether you use them or not. I just think they're actually good products for you guys. And now personally for me, I paid for these softwares, Minnesota myself career, I still pay for these softwares now. So I highly recommend it because it's gonna save you so much time, right? But in software's not too expensive and you'll $50 a month. And I know for some of you, maybe that is expensive, I totally get it if you're starting out. However, if you think about the time that you will save, you know, not doing it manually, it's a 100% worth it because you've gotta start closing deals and you'll spend less time doing administrative task. However, the software that I'm going to recommend and the ways the methodologies I must show you. You know, there are free versions, free trials, right? So you can get maybe 50 to a 150 e-mail credits every single month. So even if you wanted to do it for free and you're only sending maybe a 100150 emails a month, you can still do all the methodologies that I'm going to share a few for free. But if you wanted to get to the next level, obviously you can take the next step up and pay for a subscription. So, so with that said, let's go ahead and dive into what these tools are. Alright, so the first tool that we have is going to be a hunter dot IO in its very simple email software where you got a 100 Iowa create account and all you wanna do is you type in the company you want to work with, right? So if I type in Adobe, Adobe.com, was going to happen, is, you know, they have all these emailed a big database of all the people that I would want to reach out to the right. And if I wants you get Jamie's email. All I gotta do is press this button, Save as elite and boom, I will save it as a lead. And I can either integrate this directly into my CRM, like something like a Salesforce or HubSpot. Or I can just save it as Excel sheets and just export the excel sheet later and put it into wherever I want. So a hunter dot IO, very simple, straightforward process, and there's also a Chrome extension. So let's say we wanna do some sales prospecting and we go to suddenly.com and we want to do business with this company, right? If I if you download the hunter dot IO Chrome extension right from the person's website, you click on the extension. It'll give you all the different people's email contact, right? You can actually see it right here. And you can kinda just save it if you want it. Boom, save. So let's say I wanna get to Michael's email address I like to do is click that button. And then it's gonna save his email address and save it into a 100 IO. And then from there I can export it, put my serum, whatever the case is, right? So that's pretty much how hunter dot IO works. Very simple. And we'll have Hunter DIO. When it comes to the pricing, you know, it's going to cost 50 bucks a month for a 1000 searches per month. So 1000 emails, not bad for the price, you're paying about $0.05 per email, which is pretty good. So that's one method that you can use. Now, there's another tool that I have for you guys, and it's called Apollo the io. And actually I think this one is more better for the bang for your buck. So let me go ahead and show you how it works, right. So let's go ahead and login. And you got a fresh account for you guys to just show you what it looks like when, you know, you're just starting out. Essentially what you want to do is let's say we're prospecting into segment.com, right? And we want to get the context there. You type it into this list and know it's a lot to look at in the beginning, but we use it, you get used to it. And it gives you all the people that you want to work with, right? And you can use all these different filters by, filter, by title, let's say marketing people, whatever the case is, and all you gotta do is press the save button, save it to your list and confirmed. And that's pretty much how it works, right? So what saves? You get the email and boom, you get the email right there and it's verified for you. So a pre verifies the email contact. And this is really great because, you know, you can use their dashboard and there database and you can just search for all these people right here. And because they have all these different filters, it makes it a lot easier for you. So you can go by location, employee size, industry, and things like that. And the really cool thing about Apollo is if you go on LinkedIn and let's say you're, you wanna go prospect into segment. I'm just using them as an example. No affiliation with any of these companies. And let's say they have 500 employees, right? So when you have the Chrome extension for Apollo, what's going to happen is there's going to be a button, you press it and it opens up this little tab, right? So we have all these contacts using LinkedIn. And obviously I can filter by location, industry and title and things like that. But for this example, let's just keep this clean. And over here, if I wanted to get anybody's email address, who is on this list, all you gotta do is click that and then just add the context. And so what's going to happen is Apollos gonna save these contacts onto my Apollo account and I can export it as an Excel sheet or, you know, integrated with my CRM wherever cases. And yeah, so it's a really quick way. So if you want to use LinkedIn to find all your contacts, all you gotta do is use the Chrome extension on Apollo and just click the button right here and it'll just collect their email address. So it's very, very quick. Now let's go ahead and talk about the pricing of these two different models, right? So when it comes to Apollo, you got the free version. So if you are someone that just wants to do something for free and you're only sending a 150 emails a month? Well, I would just recommend doing free, right? Because you get a 150 credits. You just gotta create an account and you can do all the things I just showed you. And you can even send the emails using Apollo's email software to sending emails and send the follow-up, right? But if you want unlimited email credits is going to cost 50 bucks a month, which is extremely good, right? And you get events filters and yet all this different stuff. And then for the professional $19 month, there's more features when it comes to actually send it a cold email like AB testing and sequencing and stuff like that. But if you're just getting started, you just want to get the person's email. Do the free version, you want more, do the basic version, right? If you compare that to, let's say a hunter, Hunter is going to give you a 1000 emails for 50 bucks. So you cannot see the value prop for Apollo is a lot higher in that you get unlimited humans for the same price. So you kind of do your homework and you kind of see which one works best for you. In the last mythology I have for you to find a person's email is you can also buy list, right? So if you don't want to manually searched through all that, whatever websites. And so you can literally buy a list that had many different companies that range from small, medium business, enterprise and different price points. So different ranges for different companies depending on where you are in your particular sale. And so one place I found is B2B sales leads, right? And there's many websites like this, so I'm just going to use this as an example so they can give you different leads based on what technology stack a website uses. So if I wanted to find people who use, let's say Shopify, than they are 500 companies who are using Shopify, okay? And this is really good because if you're selling something to Shopify people, it makes a lot more easier because there are prevented. So actually did purchase a Shopify list for you guys to give you an idea of what this looks like. Gives you the website, company description, industry email address of the person is going to give you Revenue, employee size, and things like that. So if you wanted to, you can kinda just mass email this list and probably just send like 50 to 75 emails per day. You don't want to send like a 1000 a day because that might actually hurt your email credibility if people aren't really responding and irrelevant to them. When it comes to mass emailing list, you wanna make sure that this list is highly targeted, right? Because if you're just mass emailing thousands of people, most likely people are not going to respond because you're not preventing this list. So even if you buy Alice, you've gotta make sure that these people are qualified to buy your product and service before you actually send it out. Or else you're just gonna completely hurt your credibility of your domain name and that's not going to be good for your business. And so with that said, those are going to be three different ways you can find people's email address in a very simple and effective way. So that said, my name is Pat today and hope you guys enjoyed this video and I'll see you guys in the next one. 5. Pitfalls To Avoid With Cold Email: With all the craziness happening in the world, it can feel very difficult to actually get meetings with your dream clients after our Everybody's our home, working from home. And so how you even supposed to get in contact with these people. But actually on the flip side, because more people out at home and more people are spending on majority of their day online. More people, more than ever are checking their email. Think about it. How many times do you actually check your email per day? Most people wake up in the morning and the first thing they do is check their email and throughout the entire they're they're gonna check, check, check to see if they get important messages. I know for myself, I check my email pretty much every single day and you might be very similar. So it's no surprise that caught email is still one of the most effective ways to get a meeting with your dream clients, even in today's climate. But the problem that most people have is that they don't really know how to send a proper caught email that actually gets a good response rate. So what we're gonna do in this video is I'm going to show you the seven top mistakes most people are making when it comes through there called Email. And I will show you what these mistakes are so that you can become more aware of it. And I'm also gonna show you how you can affix these mistakes. You can start blowing up your response rates. What is going on and everybody, my name is Patrick Dang, Welcome to my channel where we're gonna be discussing modern sales. So we're going to dive right into it and covered the first court email mistake most people are making and that is they're not being specific enough. So let me tell you what I mean. You know, I caught a lot of people and when I see their e-mails, when they send me their draft emails of what they want to send you their potential customers. The first common mistake I see everybody made is that they try to include all the different types of services they offer in one email. So for example, if they offer, let's say, software development outsourcing, where they're developed an app or something like that for you. They'll say, hey, we can develop an app. We can do a Chrome extension that we could do with API. We could do this, we could do that. And they kind of just like throw all these things at the wall, hoping that one of those ideas actually stick. The problem for the prospect of the person who's actually receiving that email is that they are not really sure what you're about or what your specialty is, right. And so if you're providing all your services in that one email, they have to think too much to see what value you can bring to them. And because there are overloaded with information, they are just going to totally ignore the email because there's no real reason for why they should respond. So instead of being broad, you want to be specific, be specific on a specific use case or a specific pain that you solve in one email, right? And make it very obvious for why someone should respond, the more specific you are and the more you can empathize with the customer before you even have a chance to talk with them, the more they feel like you understand them and the higher chance they are going to take your meeting caught email mistake number two is that you definitely need to avoid jargon. Now, when I say jargon and what I mean is industry TOC rates. So for example, if you are in the technology space, there are a lot of fancy words like API, SAS, software as a service platform, as a service protocol, attribution tracking. So for the average person, even if they are a seasoned veteran and even if they are a high-level decision maker had a Fortune 500 company, they may not be familiar with all the technical jargon and nuances that you might be familiar with. So instead of using these terms that people don't understand because they don't understand it. There's no reason for them to take a meeting with you. You want to simplify your emails and you want to make it so that you know someone who is, let's say a fifth grader can read it and get the general understanding of what you're about. If you're using too much technical talk that only you understand and your peers, then nobody's gonna respond. So really empathize with the other person and see where they're coming from to understand, you know, what do what kind of language do they speak on a day-to-day basis? And that's the language you want to use in your code. Email, cold email mistake number three, and that's a bad email and design. Now, accord email is very different from a marketing email. Okay, so in a marketing email, you might have different colors, images, and it might be laid out in a nice way. And these are a nice emails, right? Especially if you signed up for some type of marketing newsletter. However, for a cold email, you want to strip away of fat. You don't want any images. You don't want a multiple colors. You want to write your email, just like how you would write an e-mail you would send to a friend. For the most part, it's just going to include text. And why you want to make it as plain as possible is because if you're sending a marketing type email to a court prospect who has no idea who you are, they're going to automatically think, okay, I didn't sign up for this. This must be spam in your email goes into the spam folder. But if you write it as a letter or like something a friend would receive, then people are like, Oh, what's this? You know, is it something important? Write it really feels like another human being is trying to connect with them. So that's how you want to read your emails. Don't make him marketing, make it more personal code email mistake number four is not following. You see the magic of actually getting people to respond is actually following up with them. So for example, if you were to send one email, let's say you send to a 100 people and let's say 5% respond to that email, okay, not bad. But if you don't follow up, that means in 95 people had a chance to actually take a meeting with you. But because you didn't follow up, there's no opportunity. So what you wanna do is you want to follow up two or three times per prospect. So that means if you send your first initial cold email, you wanna follow up again, again and again. And typically you want to follow up three to five days apart. Now, the reason why you want to do this is because every time you follow up, you're going to get more responses. So the first email you send, you might get 5%. The second email you send, you might get another 4% third email and another 3% for female, another 5%, right? So you start adding those up in the numbers become, you know, ten to 20% response rate. But if you only send one, you actually only have an opportunity, you know, you only have one at bat to actually get the person to want to take a meeting with you. But if you send multiple emails, follow up three times. Then your response rate is going to sky rocket, even if your messaging is exactly the same. So make sure you guys follow up caught email mistake number five, and that is not AB testing. And when I say A-B testing, that just means that you are testing different subject lines, different bodies. For example, let's say you're writing an email to a 100 different people, write the body of the email. So whatever is in the e-mail is exactly the same, but you want to see which subject line gets the most opens. So substitute like one. You might put over here, subject line number two, you put over here, then you send 50 emails to your prospects using subject line one. Then you send another fifth using subject ln two, and you see which one gets the most response rate. And because all the other variables are the same, then you're going to see exactly how effective your subject lines are. And to do this, and what you wanna do is you want to use some type of email software that will help you send these emails for you. And it will be a lot easier when it comes to AB testing. It's not just a subject line that you can AB test to see how you can improve your response rate. It can be the actual body of the email. It could also be the call to action at the end of the email. Meaning what do you actually see at the end to get someone to take a meeting with you, right? It could be, Hey, what's a you know, let me know when you're available or maybe it could be something like, hey, schedule a time on my calendar rate, you'd want to test the different ways to actually get the meeting. And then from there you see what works and you continue to move on. So make sure you AB tests that different variables of your chord emails. Alright, so moving into cold email mistake number six, and that is tracking your results, whether it's tracking your AB tests or tracking how effective you are in general incenting record emails and how many you're actually sending. You've gotta track it somehow. If you're just starting out and you're not really sending that many cold emails that say you're sending out an alternate day or 20 a day excel sheet actually works fine. But if you get a little more advanced and you start wanting to automate the process and you're willing to spend a little bit of money for software. You can use software though actually keep track of everything from how many emails you're sending, what you're open. R3 is, what your response rate is and you want to keep track of all the different people that you actually contacted so you don't actually accidentally contact them again. So top of my head, some examples of some software products that you can use is outreach dot IO, closed.com, mail shake, reply that IO and pretty much the r do something similar, which is helping you send cold emails and tracking all this data. There are different variables, strengths and weaknesses and nuances because there are different type of companies focusing on different types of people. But, you know, check out those companies if you're actually interested in software and let me know in the comments. If you're interested in me reviewing any type of cold email software and giving my recommendation on what I think would be best for you guys. But the most important thing when it comes to tracking is that you can't really improve what you don't measure, right? So if you don't really know if you're doing a good job well, how do you know what to fix? So that's why tracking is extremely important. You don't want to send hundreds of emails and not understand why they're not working. You gotta see your data. Cold email mistake number seven, and that is having multiple call to actions in your email. And let me give you example what I mean in an email typically, the only goal you have is to get a meeting with a customer and you want to sell them on the phone or in person. But a lot of times people make the mistake of including too many call to actions, meaning they'll say, Hey, scheduled time on my calendar, check out this article, download my PDF. So if you have three different call to actions in your email, it's very confusing for the prospect to understand what exactly they should do for the next step. And I know from all salespeople or people who are starting out in sales, the reason why they do this is because they think that if they give a lot of options for somebody, then the other person will decide what is best for them. The problem is that that's not really true because people don't really like to think, especially when it comes to court email from a stranger. They want to know exactly what value you provide and what the next step is if they are interested in working with you. So if you give them an article or PDF and call to action, it's unclear. Are they supposed to read the article and then download the PDF and then schedule a car or this also schedule car and then download the PDF before the car. You see it's very confusing when there's multiple call to actions. So make it simple. I would recommend that the only goal of your court email is actually just to schedule a meeting with another person and just scheduled a meeting as for their time on calendar or ask them to schedule a time on your calendar and just make it simple as that. If they're not interested, you know, sending them an article or a PDF isn't really going to do that much. It's not like they're going to download the PDF and think, wow, this is exactly what I need. Let's take a cough, Patrick. Typically not typically. If you can't get the job done in the cold email, they're not going to respond. And so those are going to be the seven top called Email mistakes. I see most beginner salespeople making, make sure you avoid these mistakes and correct them so that you can start getting your response rates higher. So that said, my name is Patrick Dan. Thank you for watching. I really hope you guys got a lot of value and I'm gonna see you guys in the next one. 6. Next Steps: Now, if you're getting any value out of these courses, make sure to leave a positive review. Sharing your experiences. I read every single review, and I really do appreciate your feedback. And if you want to see more videos like this, make sure to follow me on skill share so you could be notified on when I release my latest courses.