How To Use Trello For Doing Local SEO Tasks (Part 4) | John Shea | Skillshare

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How To Use Trello For Doing Local SEO Tasks (Part 4)

teacher avatar John Shea, Entrepreneur, Gamer, Metal Music Fanatic

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

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Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (16m)
    • 1. Introduction

    • 2. SEO Powersuite Audit

    • 3. On-page SEO

    • 4. Silo Structure

    • 5. Wrap Up

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About This Class

*Part 4*

In this multi-part course I'm going to walk you through how I use a project management system called Trello to work on local SEO tasks for my clients.

This board covers some beginner and advanced SEO tactics you can use to start getting local businesses better results with being found in the local map pack on Google. 

Meet Your Teacher

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John Shea

Entrepreneur, Gamer, Metal Music Fanatic


I am an entrepreneur, gamer, podcaster, metal music fanatic and blogger. I'm always trying to stay up to date with the latest trends and changes in the constant growing world of SEO & Digital Marketing.

I blog at sharing what's working for me today in the world of online marketing. 

I originally started learning about online marketing as a way to generate additional income, I enjoy connecting with others and helping people achieve their goals.

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1. Introduction: they John here in real quick Before we continue on through this course, I just wanted to make sure that you've already watched Part one before. You continue through this, I've actually split this particular course up into separate parts. So you want to make sure you go back, watch part one first, and then enroll in all the other parts of each course to get the entire experience for learning how to go out there and use trouble boards to do your local s CEO tasks? Thanks again for watching. 2. SEO Powersuite Audit: Okay, So in this video, I want to talk about S e o Power Sweet and running a website audit that you can actually use to fix a client site. So this is referring to in month to the S e o Power Sweet audit the initial audit and as we go on will be able to do things like this on Page s CEO. Um, any of really the red icons you sort of building to detect a lot of this through the SDO Power Sweet audit. So I'm gonna kind of walk through this briefly and just show you what this is and how you can get your hands on it. If you head over to link dash assistant dot com or just search for STL Power suite, there's actually a whole suite of two tools. They've got the rank tracker website, auditor s CEO, Spyglass and the Link assistant tool. So I'm actually using the website order. You could choose to basically by, you know, you could go with their free version, which kind of gives you the ability to run the audit, but you're you have limitations. You can see all the limitations here in this graph. I personally ended up going with this enterprise about two years ago, which gave me all the tools for a one time like $700 cost. But I also, you know, you could you do have the ability if you decided. Just use website auditor. You could just buy that which I believe. Let me see if I can find the pricing. I want to say it's around like $200. Let's see, here we go Order. So, yeah, you can't save the pdf. So if you want to send them to your client, you won't be able to do that unless you have the enterprise version, which will run you $300 just for this one tool. So you would obviously save money if you want with just this one tool, but you wouldn't get all the others. And you're kind of saving being able to package them all together. Um, I also have a gig on source market where I can run you one of these audits and send you the pdf for just $5. So this might be really a great option where you have to go out and buy this offer yourself and I'll leave a link below the video where you can go check out my gig on source market to just get your your free. Pdf. So let me show you exactly how this tool works and what you get here. I am logged into my virtual private server. I run the software on, like, a separate machine so I can access it at any time. And if I ever had to, like, leave something running, I wouldn't have to You come back and, um, you know, shut my computer off or whatever, and that's why utilize this. So, um, what I have here is I ran this report for this. I am L roofing systems. And you can pretty much customize this report however you want. It's gonna come back and tell me things like, if there's pages that are broken, um, if there's your roles that are too long or the biggest things being what I like to call the on page metrics, which are empty title tags, duplicate titles, titles that are too long empty meta descriptions, duplicate meta descriptions and too long meta descriptions. So a lot of these air, the big things that you can go out and get fixed. Um, as I go through this report, basically, it gives you a brief description of what everything is. So I'm not gonna go on explain all this to you because this tool does it for you. Um and ultimately you have all the different errors and things that are duplicated. So there's a lot of duplicate title tags coming off some of these pages which may or may not be something you necessarily need to fix. One thing that keep in mind is the tool can be very literal, so you don't necessarily need to go and, you know, fix every little single thing that it finds. But you'll probably be able to get a pretty good idea whether or not something that really needs to be fixed. It looks like some of these air just picking up like the service pages, and they're just using a generic description over and over and over, which may not be like the worst thing. But you do have some pages like, here's a safety pages. He's using the same thing, so it's probably could have been made unique. And then again, you've got more with like the descriptions being too long, they're getting cut off by just five characters. Um, and that's pretty much what this audit brings. So I could export. This is a pdf, and that's the same thing that you're going to get with my gig. So if you wanted to get something like this for a client, you could do that. I can also, um, go in and actually edit out certain details. So if I wanted to, like, edit in and maybe adding my logo, I have these little editing tools so I can choose not to include certain pieces of the audit, which actually do do. Some of them are just a little bit over the top. I believe they even just added this one for empty all text. So that's something that's really good for your images. If we go back, Teoh, I can explain that really quickly. If we go back here to all tiger image optimization, that's basically having some form of keyword in your images. So in month four, I go through that and you can you know, you could basically pick up on that if you were to look at you know, any images that come back through here, broken images, things like that. So that's pretty much what you're going to get with this auditor. And in my opinion, it's one of the best out there because it really gives you that full capability, toe white label. And you can choose not to include certain things that maybe if you don't feel that there is important, you know, and you're going to show this to a client, it's gonna be harder to get this to say, like, zero. So this is a huge advantage if you're really only looking to hit some certain things that you just really want to get fixed, that you know are really going to impact their website and how things work. 3. On-page SEO: okay. So as we move into the further months, you're really going to start to notice that a lot of this stuff is repeated. But some of the other bigger pieces that I like to do is when it comes to fixing actual on Page s CEO, And that means fixing pieces that are on the website itself and not doing other things off of the website, you know, like back links or building citations, things like that. So, in this video, I'm going to talk about, um, the first piece here, which is one of the biggest and on page s CEO. Of course, you could break this up anyway. You want you can see that I mentioned 10 pages in month three and then a month for 25 again in a month. Five. Another 25. So you could really do this anyway you want you could just say, you know, community Vly, you could do 25 over the life of the, you know, working with client. You could do 10. Really? It's however much you decide you want to do and how much effort you're willing to put into this again. If you're gonna be outsourcing this. You want to make sure you're working with someone that knows what they're doing. Typically, a lot of this I like to you. You know, in some cases, I've even trained the client on how to do it because they're writing a lot of their own content. But I wanted to give you a quick article here that I will reference in this under this video. Here's an on page Seo article from Brian Deane of Back Link. Oh, and this is literally probably a one of the best articles that red on the topic. It covers everything that you could possibly need to know when it comes to on Page s CEO. All the things that you need to do to really optimize your page and just make sure that you're going to get the best results from what Google is looking for when it comes to creating a fully optimized page, I'll give you some of the basics here on a post that I pulled up. Um, here's a garage door company and you can see that we basically have Uhm, the article title is five warning signs you need to replace garage door Springs in Austin, Texas. So we're gonna be targeting replaced Garage Door Springs, Austin, Texas. Or in Austin, Texas. So here's the content of the article itself were using WordPress, which I imagine most of your client sites will be as well. And I've also installed the Yost s CEO plug in, which gives us this big snippet editor and, um, kind of a gauge on what's going on with a CEO. So you get to put in what's called a focus keyword, and they come back and rate the entire block content based on that keyword. So you can see that there's a stop word in the key word, which is in its not a big deal. But it kind of mentions the, um you know why? Why and why not. That's something to consider using or not. Um, we don't have all attributes containing the focus words, so we may want to insert like an image into the post, and then what you can do is actually go in, Click the image and you can see here like this. This has old text. Right now it's broken spring. We might want to put in a unique image into the post itself and then add in like garage Door Springs, Austin, Texas. Um, it talks about the slugs, which are basically like, um, you know, kind of like the your old structure and things like that. No links in the page. I know this client. We're gonna go back and add links. So that's something where it's important. Add links to other content on the site as well. Azaz, Maybe other relative content off of the site. So, like maybe a Wikipedia page or something informative. And then, um, the page title is too short. Of course, that's kind of hit or miss. I mean, it's not a big deal, but of course, we could make it a little bit longer. We made the title for Google. We just made it the keyword garage door springs in Austin, Texas, and then chameleon. So it's not super long. And then, um, let's see the focus Keyword is not here in the u. R l. We do know that that actually is the case, but you can see here the u R l appear. If I edit, it does have garage door springs in Austin, TX. So it is actually there might be the comma that's throwing it off and then keyword densities 0.8%. So we've used the key word sort of throughout this 500 word article about 5000.8% of the time. So we get a green light for that. That means it's good. Um, the title contains our keyword. Yes, that's good. The meta description contains the key word. You can see. It actually highlights that here in bolding. Um, you know, call Chameleon for excellent service on garage Door Springs in Austin, Texas. So there you go. Um, it talks about how does the meta description compared to your competition So you could manually look that up and kind of see what people are doing. Focus Keyword appears in the first paragraph of the copy. So you want the keyword to appear like, right off the bat in the 1st 100 words that show up in this article? Um, the contact The text contains 500 words, so they recommend at least 300 words. So the longer the form content, the better again that's gonna make this density kind of come down with your keywords. But ultimately, I think Brian, in this article, he talks about, um, longer form, content performing a lot better. I can't remember exactly where it is in here, but, um, he really covered all of this very much in depth. And let's see, what else do we have? Um, you've never used the focus keyword before. So if we had used it on another article, it would tell us so this is really just a very basic overview on Page s CEO, and this is gonna be really important for ranking the pages and content and how they would just recommend using ghosts and letting this guide you and then reading this article by Brian, this is really gonna, um, clarify everything you need to know about on Page s CEO. 4. Silo Structure: Okay. So in month three, we talk about creating an internal links structure otherwise known as a silo structure for your website. No, this starts to get a little bit more advanced. I really just wanted to cover very in brief what this is and give you some idea of how this might work. Um, so let me give you kind of a quick example. I'm actually going to go back to our garage door, cite as an example, and if we look at the top menu here, you can see that we've got several different sort of menu items throughout, got residential, commercial doors, gates and then about us. So a silo might be basically building out some form of link structure throughout the website, where everything sort of interconnects toe one another. So in an idea of this would be if we started at the residential page. You know, we've got a bass paid for residential. This sites currently being built so we don't have any content on these pages. But residential would link down to broken spring repair. Broken spring repair down to garage door opener, installation, garage door opener, instantly. Garage door opener repair would then link all the way back up to the commercial page and so on and so forth. These would go through all these pages, back up the doors all the way down and back up to Gates all the way down, and then the last page of the structure would actually link all the way back into the home page. So you're basically creating kind of like this circular flow of link power being passed through all these different pages. That's a very, very quick and dirty kind of example of of a silo structure. Um, I actually wanted to reference this article here by Charles Float. He's got a great article here on Silas structure for SDO whole YouTube video here. And then he's got this whole table of contents built out of the introduction. He kind of shows examples of this and, um, how he builds these, how they're all built out, give some dummy examples, I believe. Here's even a site that maybe it's not working. Looks like Apparently he had built a site where he was giving a dummy example, and he talks about doing this with category pages and really just the whole kind of thing here, So I thought I had referenced this article is a more advanced kind of look at this and how you might want to set this up. This really could help a lot with CEO. And when you start building links like citations and things like that, these pages, then this is really gonna help you out Quite a bit. Beyond that, I think I've gone over quite a bit in this board. I'm just going to do a recap video and we'll go from there. 5. Wrap Up: Okay, so I just wanted to use this video Really? To recap everything that we've gone through again. Really? Month one is very much a set up month going through and setting up a lot of these properties. Your Google analytics, your Google search console, webmaster tools, Google, my business. All of these things that I've talked about setting up your social media, um, adding in schema markup setting up marketer center, beginning to start writing content and utilizing a lot of the on page efforts that I've talked about doing some initial research to figure out you know, what kinds of things that the client wants to be going after and creating those reports again. You know, you could use a tool like bright local to do that. Sdo Power sweet is great for those audits utilizing Google Plus maybe doing some regular posting and things just to keep that moving. Adding your keywords to a rank trackers such as bright local as you move through every single month and really just kind of going on a consistent path once you've done this, you know, after you started moving throughout the further months, you can add in other things like these rich media unstructured citations doing regular citation building, fixing more content on the site, adding new content to the Web site and really just continuing to do more of that for the client in getting them more results again. I do want to mention that this plan was really intended in built around the idea of going after a local business that's trying to rank in the local map results. Those air most of the clients that I go after. And if you do decide to do some national s CEO really a lot of the premises, very much the same. The only big difference is that you'll be going after probably bigger back links that you could be getting in. I talk a lot about some sources of where you can get that later on, depending on where you're watching this course, I do include, like, I have another section where I include a whole piece on doing Outsourced s CEO work. So that's where you could really learn a little bit more about that. But I wanted Teoh really just give you this whole section this this whole piece here on Trela to kind of give you a game plan of what you might be old to do moving forward in my case, you know, I found that, you know, going through all these different things. It's a really great way to get started with the client. Um, I found that looking at a lot of other courses and content that was out there. Nobody really just lays out like a plan they don't give you, like here due this month. One due this month to I could not find that anywhere. And I even looked around the Internet on just eventually decided. You know what? I'm gonna create my own thing. And that's exactly what I did here. So I wanted to give you guys something to work off of. I would say if you're going to be doing this, you know, I wouldn't charge any less than $1000 to do all of this work because it is a lot of stuff to be doing. So again, you know, if you have any questions, feel free to reach out, and I'd be happy to help you with this section.