How To Start A Virtual Assistant Business | Taylor Bonham | Skillshare

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How To Start A Virtual Assistant Business

teacher avatar Taylor Bonham, Pinterest + Virtual Assistant Mentor

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

6 Lessons (25m)
    • 1. Introduction

    • 2. Starting out

    • 3. Pricing & Services

    • 4. Ideal Client

    • 5. Finding Clients

    • 6. Final Checklist

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About This Class

In this class of 'How To Start A Virtual Assistant Business, you will learn the basics of running your own virtual assistant business.

Lessons in this class include:

  • What services to offer
  • How to price your business and services
  • Narrowing down your ideal clients
  • Finding your clients
  • Where to market yourself

Meet Your Teacher

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Taylor Bonham

Pinterest + Virtual Assistant Mentor


Hey there, I'm Taylor! I'm a Pinterest Manager and Work From Home Mentor.

I am a Pinterest Manager for small businesses, and also mentor others (especially moms) on how to start working from home and transition to making a full-time income virtually. I am excited to teach on SkillShare and help others do exactly what I have been able to do.


Stick around and check out my courses on Pinterest Marketing and How To Start A Pinterest Manager Business.


Check Out:

Check out my FREE Pinterest Manager Checklist on my website Join the Pinterest VA Society on Facebook


See full profile

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1. Introduction: Hi, my name's Taylor bottom and I am a Pinterest manager and I have my own virtual system business. So welcome to the course, how to start with your virtual assistant business. In this course, you're going to learn about where to start, how to price or services, what services you went to offer. How TO narrow down what types of businesses you want to work with, where to find your clients. And a quick checklist on religious how to get started and gave you that motivation and inspiration. Who gets started? So I am so excited. And if you're wondering, if you're new to the virtual assistant and VA world. A virtual assistant is pretty much someone who works with businesses virtually. And that can include so many different jobs and tasks of very general umbrella term. But as a virtual assistant, you can do pretty much general administrative tasks, social media management, copywriting, beloved management and graphic design, so many different things. So as a virtual assistant, you're not just doing general general administrative work. Like I said, I'm a Pinterest manager. And as a virtual assistant, I only work with businesses Pinterest accounts. So it's totally up to you because it's your business. You get to build your own business. So anyways, I'm so excited to get you started. And if you have any questions, I definitely want you to connect with me and hear what you have. 2. Starting out: Okay, so why start your own business, or why start your own virtual assistant business? First of all, it gives you the possibility to either replace your full-time income or create a side income for yourself. Which is really amazing. You can make as little as, you know, a $100 a month, $1000 a month, five thousand, ten thousand dollar month. The work you put in can give you an unlimited income. As you are at your full-time job, you normally only make a set amount of money. Well, when you have your own business, your own virtual system business, you can keep stacking your income and creating services, creating offers, just getting different streams of income in. There's just alone or potential. When you have your own business, which is really cool, you'll have the flexibility with your work hours. So personally, I am a mom. My kids are 57 and at the time of this video, we are still in a pandemic and they only go to school two days a week. The other three days of the week, they are doing school at home. So I have to stop what I'm doing and a lot of times I have to help them with their schoolwork. So it's really nice that I'm not actually stuck at a nine to five job, especially right now, my hours are flexible. If I can work a couple hours in the morning or if I just don't work that day or decide to work in the evening, I can do that because my job allows me that I don't have to work at specific hours of the day, which is super next. And again, working from home. I don't know what I would do with my kids if I wasn't working from home during this pandemic because I have been very grateful too. Being able to be at home while my husband has to go off and work in an office. We're not really sure what we would have TEN as far as our kids in school. So that's really another positive thing with having my own business. Also, when you run your business, you can change your services when you went. If you start out wanting to be a general virtual system and that's fine. And then you decide, hey, I really enjoyed bookkeeping. I wanna be a bookkeeper or I really like social media management. I want to be a social media manager. There are no rules. This is your business. You can offer one service, you can offer 20 services. And then as far as pricing, you can charge what you want. You can charge as little as you want, as much as you want. This is your business. So again, this is your business. You create your own rules and like I said, price what you want. Just because someone does. Marketing in a certain way doesn't mean you have to do it that way. Everyone does things differently in that so okay. Anything you do isn't right, it's not wrong. It's the way you choose to run your business. As you connect with other business energy, you will see how people run things differently and it's OK. And one more thing. Everything does not have to be perfect before you get started. I know you want to just have everything set and that's fine if you do. But you can also just have your services in your pricing and just go start connecting with people. Start joining Facebook groups or creating your own business account on Instagram and just connecting with different business owners. And just talking about the services that you're going to provide and announce to the world that you have your own virtuous in business and are ready to take on new clients. You can learn as you go, and that's ok. So if you are scared to get started because you feel like you don't have it altogether. It's okay. You have this, you got this and just put yourself out there and the rest will come after that. 3. Pricing & Services: So starting your virtual assistant business, you need to figure out the services that you think would be interesting to offer. So on aside, I have ideas that you can look over and just figure out what sounds interesting. So you have the General Services, general admin, data entry, email, organization, client average, cold calling, that's all kind of general virtual assistant tasks. You can niche down into social media management. And that would fall under Pinterest management. Facebook ads, Facebook group management, Instagram engagement, all of that. Copy writing, log management. You have graphic design, email marketing, bookkeeping. Obviously there's a ton of more services and niches that you can provide, but this is a good example of the most popular services. So I want you to kinda look over this list and then write down the ones that sounds super interesting and ones that you kinda want to look more into and possibly went to offer. As far as pricing. It can be tricky because you might see someone's charge you $5 an hour. You might see someone's charging a $100 now or this is all based on your experience and how much you value yourself and how much your time is worth. So the average starting virtual assistant charges anywhere from 20 to $50 per hour at supernormal. So you need to figure out what you want to charge $20, it's fine to start out with $20 per hour. And that way you can kind of get a good grasp on things, how long things are taking u and then move up from there. And this is just a good way to start out with. I now do not charge an hourly rate. I charged by a per package rate. Because as you do the same task and you end up doing them faster, you want to be charged for the value you are providing your clients instead of how long it's taking them. Because if a task takes you less time as you get better at it, then technically you'd be making less money because you're not taking as long. So as you're starting out, this is how I would go about pricing. And it gives you a good idea on how to pressure's off. So say I'm charging $50 per hour and I'm going to be working ten hours per month for a client. That would give me a general rate of $500 per month. So I want you to take this and this will give you a kind of a good basis on how to price yourself. Whether you wanted to go a little bit lower or a little bit higher, that's on you. But this general formula, just taking the amount per hour times the amount of hours per month to give you a general package price. And this is just a good formula to use. And like I say to you can go down a little bit or up a little bit, but that way you at least have a ballpark figure to give to a potential client. So last thing I want to talk about here is your time versus value. So like I said, as you began working with clients and you get faster, you realise the value you are providing is worth a lot more than what you're getting paid. So for this example, say someone's paying you the $500 per month, but then you find out there actually making $10 thousand per month from that sales copy that you are writing for them. So as you dive into your servers, as more get more experience, don't you think you deserve to get more than that $500 per month if you are generating a total of $10 thousand per month for that business and they're only paying you $500 per month. You need to realize, okay, the value that I am providing for them is a lot more than that $5. $5, but a lot more than $500 per month that they are paying me. So this is where, you know, your contract ends with a client and you renegotiate like, hey, I know I'm giving you a ton of value and you're making X amount of dollars, minute rate is n. So this is where I urge you again, get more experience. You just tweak things and learn from them. 4. Ideal Client: So starting out in your business, you want to have a good idea on the type of businesses that you would like to work with or work for. So you have two options. You can either work with a specific type of work for a certain type of business. So for instance, I start out doing Pinterest management for Etsy shop and product-based owners. So people that sold products online, I marketed my Pinterest services to them. Or if you like, working just with a specific type of business and you want to provide a bunch of different services for them. You can do it that way. So I know a real estate virtual assistant and they do all different types of tasks, social media management and general admin, bookkeeping. Because they really like working with real estate agents. So they provide a bunch of different services to them. You can go either way, you call it is nourishing down. And that's just picking a specific narrow down topic to focus on. You can do this. You don't have to, but this will help you specialize in a certain area and get better at that specific area. So we need target, a certain type of person. It actually brings more people to you. So that's something to really think about. So as far as the different types of businesses, there are so many options, so many different businesses. When I started my business, I kinda fell into falling in which a business coaches. And then as you grow, because you keep seeing all these business coaching around you, you're like, okay, I'm going to work specifically business coaches. But in reality you don't have to work with business coaches or with a virtual system just because they're around you doesn't mean that the person you have to work with. You can change your focus and work with so many different types of people. You have real estate agents, pet shop owners, Etsy shop owners, again, coaches, health coaches in bloggers or you can work specifically with food bloggers could, that's a very big Nietzche or Mom bloggers have o doing social media management for food truck businesses, that would be really cool. Digital marketing agencies, book authors helped them again with social media agency, social media management and get their books out to the world. You could work Podcast Host, course creators. Maybe really enjoy working with local businesses. So there are so many different options on the different types of businesses that you can work with. So again, I would love for you to kinda like look at this list or think of new Newland, do some brainstorming. What are different types of businesses that really piqued your interest in San, really fun. So write those down and this will give you a good idea of the types of businesses that you would actually enjoy working with. So once you write those businesses down, I want you to, you know, write out their profile. So who are lead, who are they? What type of business are they? What is, what's their life-like? So what do they do? Say either work in the pet shop owners, they own a pet shop, but also what are their interests? What do they do outside of their business? What is their life like? What are the struggles that you're facing in their personal life and in their business life. So this is going to help you figure out, okay, they're struggling with this. This is how I can help them. And then y would be helpful if they had your services. So if there are struggling with marketing their services online, why would you providing them Log Management or social media management help their business grow? So write those down and that's again, going to help you pinpoint how to help them and what services to offer to those types. 5. Finding Clients: So finding clients concept is as easy as the marketing yourself online or just really online networking. What you would do did not work in person, but you're doing it virtually. So this is super important to market your business and your services. That's how you're going to find clients or they're gonna find you. So one of the ways is you can use websites such as Upwork or fiber, where clients can find GO pretty much. You list different services you offer. And then It's a big database where clients can search for different services and contact you if they are interested in purchasing your services. So that's one way to do it. Fibre and upper key tend to get less, paid less. But there are instances where you can find really good clients on those platforms. So it's definitely good websites to checkout. And your other way is going to just be being active on different social media platforms and marketing your services. You can do LinkedIn, Facebook, Instagram, Pinterest, tick tock. This is where he just actually connect and network with those other business owners. With the exercise we did in the last video, you should now know or will know what types of businesses you went to work with. And those are the types of communities, accounts and Facebook groups you want to look in. So if you decide you wanted to work with Etsy shop owners, you can go to Facebook and start joining a bunch of different at the business Facebook groups. And not just like pitching people because we don't want to just pitch our services. We want to connect and just start building relationships with these different people and just learning about them and figuring out their needs and all of that. Because the biggest thing you don't want to do, you do not want to be spammy. You don't want to just keep cold pitching people through social media. People do not like that and you will get blocked. So you just want to actively connect and network with these business owners, provide value on your different social media pages and just build your audience that way. So again, when you choose your platform or platforms, I recommend that you choose up to two platforms you can start with one. Don't do more than two starting out because then it just gets overwhelming. And then you're going to get burned out. Just to think. There are millions of online businesses that need your help. Whether you're going to provide social media management. Virtual assistant, admin server says, I know looking for clients, it just seems like there's no one to work with. But there are they either don't know how to find you or they don't know where you're at. And so you need to find them. You need to be visible online and explained to them. They don't know they need your services. You need to help them figure out why they need your services. So we, again, we have Facebook, Instagram, tick tock, Pinterest, and LinkedIn. You can have your own website or your own blog and you promote that on Pinterest. Again, Upwork, Fiverr. There are so many different platforms you can start on, and there are different audiences everywhere. My favorites are Facebook, Instagram, and Pinterest. Facebook is a great one to start with and join some different entrepreneur based Facebook groups, the virtual assistant Facebook groups. And then Facebook groups with in the industry, the niche that you decide, the businesses that you went to work with. And just dive in into those different groups is going to be super helpful. 6. Final Checklist: So lastly, here is your short checklists on things that you more than likely you want it to be done before you get started. But like I said, just get started and build it up along the way. So one, you wanna business thing, you can totally work under just yourname. That's what I do. My name's Taylor bottom and that is my business name. But there are also people that want to work under as like a social media agency or a virtual assistant agency name. That's totally fine too. You want to decide on that? As we went through here, Services and pricing. And another good thing is if you don't have a website, that's totally okay. But you want to create a PDF that lists your services, Andrew pricing. That way if someone asked about your services, you can email them over a nice little PDF that lists everything that they can look over. And you can easily do this in a program called Canva if you haven't heard of it. It's a web based graphic design program and it's super simple to use and you can create really pretty nice documents, PDFs, and graphics. So check that out. Make sure you have your ideal client or the types of people you want to work with. If you need a contract template, go to a website called Wonder dot legal. This is not like a 100%. This is I'll like that you don't need a lawyer approve one, but these are really good templates to work with until you get to the point that you can purchase lawyer approved contracts. So definitely check out wonder dot legal because then you can go in and narrow it down by what country you're from. That way you can get all different types of contracts and documents from there. If you are in the US, make sure you set aside 20 to 30% for taxes. Again, I am not a tax professional. This is just the general advice because if you are self-employed, you want to make sure that you set that money aside for taxes. That way we need you've got to pay for taxes. It's not you don't owe a ton. You already have that money set aside, so make sure you keep that in mind. As for other countries, I'm not sure how they do that, but I just know that's what we do in the United States. And you need to figure out, do you need to know new skills? Do you want to learn Pinterest management? And you don't know a lot about Pinterest. So you need to figure out if you need to take a course or just learn it yourself, find for free resources, stuff like that. Figure that out if you need new skills. If you don't, if you already know the things that you're going to offer, that's great. And then obviously again, where are you marketing? Where are you marketing app for your business and or services, like we had talked about in the previous video. So there it is. There's your checklist gets started, start, just start now and, you know, build up from there. I was not a 100% ready before I started, but I'm glad I started when I did because who knows how long it would have taken me to actually start. And as far as where to find me, I do have a Facebook community called Pinterest VA society. If you're not interested in Pinterest, that's okay. It's still a good group to be in. And because there are a ton of Pinterest managers and virtual assistants, social media managers in there as well. So definitely find us there. You can find me on Pinterest and Instagram at Taylor bottom CO. And then I also have my website, Taylor Barnum dot co. If you want to look into different resources I have on there and different blog posts about content for growing your business and stuff like that. So thank you for joining me and I am so excited you are starting your virtual assistant journey.