How To Start A Side Business: From Idea to Execution in 2020 | Justin Quinton | Skillshare

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How To Start A Side Business: From Idea to Execution in 2020

teacher avatar Justin Quinton, Author & Coach

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

7 Lessons (43m)
    • 1. Introduction

    • 2. What To Expect In This Course

    • 3. Figuring Out What Business You Should Start

    • 4. How To Get Started With Little To No Resources

    • 5. Uncovering The Distinctions Of Success In Business

    • 6. Conquering Your Fear Of Failure

    • 7. Congraulations On Finishing

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About This Class


Start a business this 2020. Learn The Psychology Of Entrepreneur Success

Do you have dreams of going after a creative pursuit or maybe starting a business you've always wanted to start?

Why are some people able to confidently take action on the things they want to do in life versus others who just keep it an idea?

Well, a couple of months ago I had an idea to build an arcade machine. In fact, I wanted to manufacture a bunch and start a little side business.

At that point, I knew nothing about arcade machines, how to build them, wire them up, code them, or who I could even sell them to.

It was only an idea.

But, fast forward only a couple months later I was able to actually turn that idea into a business that produced full-time income.

This wasn't the first time I've done this either with business ideas.

I was able to do this because I'm aware of the psychological hurdles we all have that keep us overthinking and stuck in our heads.  And how to blast through them so we naturally feel motivated to take massive action.

The thing is I'm not special or unique in any way that you're not. This is very much a learned awareness that usually comes with experience, but can also be taught. This is why I've been able to coach others to start a business of their own regardless of their industry, interest or idea.

This course is a collection of the psychological insights that action takers are aware of to help them:

  • Take rapid action towards their goals

  • Make decisions without fear and hesitation

  • Utilize motivation and opportunities when the time is right

  • Manage risk and make intelligent choices in starting a business

  • Get out of their heads and actually build momentum   

Think about if you were able to do that right now. Well, in just a few short lectures we can move the needle on your goals and give you the awareness you need to start taking more action today in starting a business.

I'm looking forward to getting started with you.

See you inside,


Meet Your Teacher

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Justin Quinton

Author & Coach


While a new teacher to SkillShare, Justin Quinton is a best selling Author, Coach & Psychoanalytic thinker whose ideas have helped thousands of people with his books, video series & seminars. While formally educated in psychology, his 10 plus years of research extends deeply into the field of personal development and relationship advice. After graduating university, Justin is now currently teaching and empowering others within his private practice located in Calgary, Canada.

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1. Introduction: So why is there this arcade machine behind me? And what does this have to do with you following your dreams or going after that created pursuit? Or maybe starting that side business you've always wanted to start? What is it about people who were able to take action on the things they want to do in life versus those who just can't keep it? An idea? Well, I'll tell you one thing. A couple months ago, I had an idea to build an arcade machine and that was building arcade machine. I wanted to manufacture a whole bunch of these and sell them to start a little side business. Right now, I don't nothing about arcade machines the time and I don't know anything really about building these and wiring them all up and making it look cool, making them work really awesome stuff. I didn't know anything about that a couple months ago, but I was able to actually turn a profit, actually turned something from an idea to production to then becoming a side business for me. So what is the difference between people were able to do that vs those who gets stuck in their heads we'll tell you one thing. What it really comes down to is your ability to take action and rapid action very quickly. Get out of your head a bit and actually execute. But you'll notice that even though you know how to do something, maybe you have the intention to do it and you're kind of an idea of how it could do it. Don't really take action. It kind of remains there. What's going on? Why is it that sometimes we feel super pulled towards something and other times is grinding through it step by step? What is the difference there? Well, I'd like to invite you to watch a quick little case studies where I break down exactly what I was doing mentally. What is the psychology of someone who takes on idea and executes very quickly and then actually build something and put something into reality, right? Bring something a product to the market or, you know, expresses themselves creatively through a passion or something. What's going on mentally in all action takers that allows them to do this without a fear of failure without spending too much money and embarrassing themselves or without putting themselves in a huge amount of problems in life, right? And without even be honest without even a lot of effort because you feel pulled towards doing it. It's not this grinding hustle. What is that difference? Well, I would like to invite you to join me on a quick case study where I show you. How did I do something that I know nothing about? How did I learn the skill sets required? How did I break down what was required to actually produce this result and do it very, very quickly with minimal failure? If I could do this over something I'm not even that passion about it is kind of cool if I'm able to do that for something that I'm sort of interested in Not really. You're able to go after the thing you're desperately passion about the thing known the back your head, men. If I was able to write that book, if I was ableto direct this movie, if I was able to start that side business, But I was ableto pursue this relationship, whatever it is that you know you should do. And you know the actions you need to do it. But you don't do it. Even if you were able to do that right now, man, that would be pretty exciting, right? Well, I'd like to show you how I go about doing that. What is the difference between people who do take action versus those who don't? I would love to share with you my insights on this. So be sure to watch the rest. Sybil Aussie inside. 2. What To Expect In This Course: So this course is not about how to make money selling stuff online art, Amazon, FDA or drop shipping or you know how to start an online. You, me selling courses sort of thing. None of that. Just play that stuff out there. I'll save my opinions on. But what I will say is this. My background is actually started when I was 16 and I started a carpet cleaning company, you know, it's it's not a sexiest personal element, but it was personal moment. Something that I've studied was raised on my entire life, and it's something that have been deeply passion about. It wasn't until more recent years it was like, OK, I should probably start putting out content around this right cause I people starting to ask me a lot of questions. I was doing a lot of free coaching. I was really just helping. There was asking me, but OK, probably, like actually make us more available. People of getting people ask tons of questions, and that's kind of what stem this business. But my actual background business is more local businesses start with carpet clean. I've also done construction. I've also had Gento rial services companies. I've done things like target companies and creative based companies. Also, the advertising I've done new media production of the whole black load stuff, right? Everything people like mirror counseling, get no therapy have done all that, sort of that. So now more getting into the stuff you now, right? But my point is that not only that I helped a lot of friends throughout the years from successful entrepreneurs in their fields, whether that be air radiation or different creative artistic field are different instruction fields as well as like service field selling products that I've seen a whole range of stuff and I've been able to pin out what exactly is the difference. And it's not because I'm some genius. I know all these different industries. Absolutely not. And that's what this course is really gonna be showing you is that we're not talking about any particular industry here. We're talking about the psychology that's in common with all the people who are successful and all of people to take action because there is a common psychology. There is a series of psychological barriers that stop people from taking action in whatever it is they want to start on. This would keep people stuck in this idea space right where there's, like over thinking about things and being too much research, not really executed, not really pulling the trigger right counts. So what are those barriers that stop us? It's not the how to do things right. How is actually very clear and kind of a weird philosophy on this Is that, you know almost everything works because as long as you just take rapid amounts of action, do naturally pull out the distinctions that are what produce success or produce failure. We'll talk a bit more about that later in this course, but what we're really looking towards is how do we handle these psychological barriers that stop us from taking action that keep us in our head? That's what discourse is really about. I want to show you exactly strategies that I see all the most successful entrepreneurs do. All the people, that coach, including myself. I'm gonna show you exactly what we're doing to actually get over these psychological hurdles, so you get to a point where we take a lot of action. So that's what this course is really about. It's not about how to get rich quick or how you know, make a $1,000,000 from your laptop servicing. That's just not my style is, you know that. But like I said, my background is actually more local business. And I've been entrepreneurial my entire life and started a successful business is actually by the time 16. So, you know, I hope that hopefully you see that I'm not here to try and sell you on some pipe dream, or I'm trying to get some strategies actually work. You can apply some information and actually get a result. And that's what you're looking for this course of, you know, this is probably the preview video, but I'm excited. Get started here with you, so see inside. 3. Figuring Out What Business You Should Start: So the very first step in this process of point from idea to actually taking action and producing Soltz. The very first reason is why? Why do you want to do this? What? Your motivations for doing this. Now I'm going to be a bit of a caveat right up back, financially motivating yourself. It's usually not enough to handle the conflicts and tensions and challenges that will come up in doing something right. So what this means is that if you're just financially motivated, you're just doing something for money. It's often times that I've found that that's not enough to actually continuously execute on . It's just not enough. If it's just money you're after and partisan. Well, I want more. Trust me. I want money. Yeah, you know, you can probably go for there's some people who do. But ultimately what I found is a more organic way of doing this. That leads to something that more energetically feels correct, more feels more you, if you will, you know, having to grind all the way through it is really starting with what do you find interesting ? What is something that you just can't have? A natural curiosity about it could be something completely random. That's where you want to start. Now, the reason is is that if you have a general curiosity about something, you're gonna be willing to articulate an image of the end result. See, if you're naturally curious about something or you you have an interest in something that could be completely random. I don't know what it is for you, but there's just something maybe, you know, you find often times you are looking up on your phone, you're on Google. You're trying to figure something out. You're watching watching YouTube videos about or it's something that you know you find yourself just, you know, late at night you can't sleep, and you're just like getting sucked into the vortex of the Internet. And you're just looking up random things. Reading articles about you probably have an interest towards something that is kind of particular to you. Now off the bat, your brain will initially be like I can't make any money from it, So why bother? Right now? I want to point something out to you. I want you to just suspend this need for a monetary gain and the reason I'm telling you. This is that almost everything I've ever done started off with just a general curiosity or was purely out of enjoyment. I just enjoyed studying psychology and philosophy. I just enjoyed making people laugh, and I just enjoyed new media. I just enjoyed making cool videos and aesthetically pleasing things. That's what I just did for fun. I didn't plan on actually earning an income from It's just what I started doing for fun. In fact, the reason I learned Final Cut was because I was making these stupid videos that I just thought were really funny, and I would send it to my friends and I just like, Oh, yeah, like you want to see something I did that was kind of funny and I just make these, like little re cuts. So one of the ways that started was, you know, whenever my body was have a birthday, I take one of their favorite movies. And then I'd dub in my voice, and I do like voice acting and stuff like this on my goofing around on the mike, and I try and replicate the actress voices and I go and I'd make these happy birthday videos for them, right? It's David way, and that would be a birthday wish. As you well know, it's done. Taste birthdays. Dante's first that it was just a silly thing I would do. But I thought was funny as kind of cool, not give me an excuse to actually learn final. But I wasn't thinking. I need to learn final cuts so that I can produce these courses that later become my income in life, that that was not at all what I was trying to do. This just stemmed from a general curiosity, a general sense of enjoyment and a sense of like, You know, I'm kind of interested in this sort of thing, and you know what? To be honest, it's like I didn't know I would be making course for a living. That's that's not where I thought I would be doing like psychology was just for me. Studying human nature and philosophy is just for me. But it turned into this because I had a selection of different tools and it made sense. I knew new media, a new cinematography. I knew how to actually create online courses. I knew how to articulate complex ideas and simplify them in a way that was applicable to people, right? I learned how to present things, right. I was just like Okay, honestly, I was like, trying to get over social anxiety initially years ago, so I would join drama. And that allowed me to really learn to articulate into think off the cuff, right improvisation, this sort of stuff which later made me a better present presenter for you as I stumble on that word. But you get what I'm saying here all these things started off. It's just general interest. Just me trying to fix my own life. I mean, you just trying to entertain myself, make people laugh. I wasn't thinking monetary gain, but later the monetary gains came out of it. Now, I can't guarantee that's gonna happen for you, But what I can tell you is that you could easily fail at things that you're not even interested in. It's very easy to fail at something that you hate, right? If you're just doing something purely for financial gain, you're gonna find that as conflicts and challenges come up, it's very easy to get sidetracked and to give up. And if you find yourself starting a lot of products or not finishing them. This is probably a huge indicator to this is like, what's the point of going to get any money out of this? What you want to do is to spend not just for a brief second, just a brief second, and then start to ask yourself what you just naturally kind of pulled towards. What do you find yourself looking up late at night? What? Your natural interests. Right. And as you start to look at those, you're going to spot a bit of a trend, right or something, Maybe find interesting. Now I'll give you a prime example for me. I love synth wave music, right. I love the aestheticism of, like synth wave and retro and eighties kind of this Tron s static. These neon lights sort of stuff. There's something about it. That hypnotize is my mind When I watch it. When I watch any music videos of this or listen to music, I love it. I just There's something, but I just I can't get enough of it, right? It, like really externalize is an internal passion for right. So when I'm listening to music makes me feel something right? Very intense right now. That's the music I like. So then I'm sinking here, Mike. Okay, well, I've often seen, you know, while I'm looking up stuff like people are like, Oh, how do you make your own arcade machines? Right. And, you know, here's these retro all in one arcade machines, So I'd see that I'm like, Okay, and I'd watch the tutorial like, that's pretty cool to make one of these at some point. My life. Now, obviously, this is a big project that people spend like months on. But I'm like, That's not a business, so I didn't think much of it. I've just seen a video about that. That's a so far as it goes now. The reason bringing itself is that almost all my skill sets whether it's creating courses for you right now, whether it's psychology, performing or talking on the camera, whether it's creating arcade machines, whether whatever it is, any of the other businesses have had most of this stuff and I'll be honest pretty much. All of it stemmed from a collection of skill sets that I acquired because I was genuinely messing about in life. I was just learning random things. And I was just trying to do cruel stuff. Produced, funny and material produced, entered educational or entertaining material. That's about it. That's how I was able to do all this. Now the reason I bring this up is because money is often not enough of a motivator. So when we talk about the very first thing you want approach, it's always going to be the why. It's always gonna be What is it that you're trying to do here? And that could be a simple I'm just Jamie kind of curious about this. But the key thing here is to not allow your curiosities to go without action. It's very easy to just look something up, but then imagine ordering some parts. You need to do something. Imagine purchasing equipment toe. Take that to the next level or buying a class on something right? Whatever it is that you think is stopping you right now, just taking a little bit actions toward it. How do you maximize that curiosity? How do you just explore into it a bit more, or even if it's just something like something you think would be funny? Anything that you feel even slightly inspired to do, even if that's just to make someone laugh, you should almost always pursue it, even if it means you're late nights on final cut making videos for your buddies. I don't care what it is. Figure out what it is that you're curious, really start to notice the patterns that keep you up at night, right? The curiosity to keep you up and explore them. That is where you start with the why now again. Like I said, it's not enough to just it want to earn a monetary gain from this. You could do that. But you cactus initially suspended that because what ends up happening is that if your goals are just to make money, the moment you come across something difficult or a challenge or some sort of conflict comes up in this process, you'll give up immediately. And that's because it will be very easy for you to say, Oh, this is not viable thing, you know, because if you have to learn this, it's gonna take six months of earlier in this and then, you know, to build the arcade machines, it is gonna take a month to do so you know there's no point in doing that. Can't even earn an income from this. That's what happens very quickly. So what you want to do is you need to keep your focus on the end result when you keep your focus on the end result what you're trying to accomplish. So for me right now, personally, with the arcade machines, I wanted to create a cool ass case study something that I could demonstrate all the stuff I had talked about and show you what it practically looks like. Something that I don't know nothing about. Nothing at all. I don't know about woodworking. I'm not a big labor worker kind of guy. I don't really know this stuff. I know psychology. I know new media and your stuff on computer. So that's what I was trying to do. I'm like, I want to create a cool case state. That was my why? And I can't focus on how can I make this a profitable side business? How can I take rapid amounts of action, do this super super quickly within a period of three months, generate profit? How can I actually produce this? Right? And I've done this for many different things. Whether is writing a book creating courses, you know, building websites. Lily of the amount of things have done at this point is kind of embarrassing. But it's my point is not to brag on this, but rather to just show you that I've acquired a bunch of skill sets some out of necessity , right? Like just having to fix my own car and stuff. And a lot of people are very afraid of becoming this jack of all trades. But I'll tell you one thing here, it's not that you want to become a jack of all trades and master of none, but rather you want expose that right there paints a certain image of learning like, Well, this has nothing to do with what I'm trying to do in life, so I shouldn't bother with that. What I want to explore with you is that if you don't have the financial means to hire trainers and coaches, then if you have time, spend the time to learn things. Now, if you're OK to cut a check to move faster than do that. But my point to you is like, realistically, you have all the information that you need to get started, you have the ability to access or that access a resourcefulness that will take it to the next level. It really comes down to why you want to do this, and like I said, it comes in many forms. But ultimately, if you feel inspired in any sense, you need to take action. That's step one. 4. How To Get Started With Little To No Resources: The reason people don't take action is often because they don't believe it's possible. They don't think the potential is there. They don't think that, you know, even if they tried, they wouldn't succeed with this right. If you knew you couldn't fail, you would have no problem going in executing and let me give an example of this. When I started doing this initially, I was like, I don't think people want to buy arcade machines and stuff like I know there's a lot of D I Y guys, the guys who you just want a weekend project or something. But I don't really think there's a lot of people want to buy this. So that was a rationalization was something like a little thought that came up in my brain that told me, No, you can't really do This is a bad idea, but I apply my own information. So I went, OK, let's Let's break this down. Who would want to buy something like this? OK, maybe imagine like a family who they have a games room right over right there trying make entertainment rumors, and they would probably want some with this guy who he's trying told an awesome man cave, right? He would want some like this, you know, even someone who is like an Airbnb owner or something. And, like, I want to increase the property value, right? I want to make my listing more attractive. So people want to rent from me. If they had If I had an arcade machine, people be like, Well, that's really cool. So I'm even thinking about kind of random things like this. And then I was like, Okay, what? Who? Who owns an air baby that I know. I call him up. Like, would you think this would be a good idea? And I just asked them, Right and what I'm doing there. You don't want to really ask direct friends and family because sometimes with direct friends and family, but not really something they're not. They don't want to see you succeed. It's just that they don't want to see you fail, and and a lot of people, if they can't do something that they can't perceive that they could do it, they'll just tell you it's impossible. So I really filter the credibility of people. That's why I would go to an Airbnb person and say, Hey, if you had an arcade machine in your listing, do you think you get more people renting it from you all, man, to be freakin sweet. Yeah, that's actually great idea, right? So I'm like, OK, cool. I see that right then. I'm like, OK, I know the guys building, man Cave like, would you ever look at having our Katie? She's all You already plan on getting one right now. Okay, there's a bit of a market here for it, right? And I look at who else is selling these sort of things and so like, OK, people are buying these, so there must be a market for it. Now, the thing about this is well, is Then I went and like Okay, well, I took that initial image that I saw that motivated me to do this where everyone's like, in this image, That's the next arcade machine I've ever seen. I took that image and I made a fake listing on K G, which is a local classifieds thing, right? For some people, it's Craig list. Right? But whatever it is, I just went on as 1500 bucks for 200 bucks, right in a couple of versions of it, and I just saw what the people were messaging me about, right? Some people, if they didn't massively, on a lower the price. If they started messaged me that I gotta cash and truck. Where are you and McMahon people really motivated by this? People actually want this thing. So when there was happening, what I noticed, like okay, he would be like, Hey, you know, Is it still available? Can come pick it up. Hey, I Sorry, I just sold it. But if you give your name and number here, I'll call you in two weeks. I actually make thes and I'll tell you one and that eight. Perfect. Sounds great to me. Give me a shot. Two weeks and I started just collecting lists of potential customers. Now, imagine how much more motivated you be. If you started collecting lists of potential customers before even built or paid for anything changes the game of it right then it wouldn't be a matter of like couldn't even sell these. You would say to yourself, How do I build them? And the question would change. And this is what I want to kind of show you is that when you break down the X three excuses that you think someone wouldn't like this? I say you want to write a book? Well, let's find creative ways to motivate You did write this. You start going on, you ask people. What would you like to read? What do you think? I would be really good explaining. What are some stories that when I tell you are really funny to listen to right or what? You think I'm really good at teaching, right? Uh, it could be anything along these lines. You just want to get some more reference points, so it makes it appear that you cannot fail. And after you have a very clear image of what you want, it's stemming from a curiosity. So it's kind of natural for you to look into it. And you have a clear image. So you're holding on to that. Then you have an extra fire in the belly that tells you can't fail. This is what produces results. This is how it will take rapid action and go from an idea to production to profit in less than three months. So what you want to do after you do these three things find creative ways to find out how to break down your excuses, right? How can you prove to yourself that failure is? There's no, there's not even a failure possible because you have a list of customers that want to buy from him, right? The point is this You need to take action to break down and deconstruct those rationalizations for why you shouldn't continue now, this can also be hey, go to a city and post your ideal job right up a job posting saying you're hiring for some ideal company want, and then just see who your competition is, See who applies for that job. That'll give you an indication of what's required. Right? If you were the employer, what would you be getting from people who were applying for the same job? Right. So, looking at your competition, this is another thing. You can do that. Okay, so what are some actionable steps that you can take right now to deconstruct those excuses to break them down? What are some things you do right now to show yourself? You know what? These aren't even that value here. If I did this. This this? It would tell me that you know what? This is an actor. So find some creative ways. Ask some questions. What are the actual steps that you can take right now to break down your fears or reasons or rationalizations or excuses for why you can't take action? What are the actual steps you can do right now? I want you to give me at least three for each excuse here. Just quick things about three big things. Just quick things, maybe a phone call or looking up something online. Whatever it is, write those down right now. 5. Uncovering The Distinctions Of Success In Business: all right, We've taken a couple steps now to really clarify and getting kind of the personal development of this done right, because realistically, personal development kind of just gets into the starting line, right? It kind of gets your mind right gets you clear on what it is you're doing whiter doing it at that point. Personal development. That's kind of where it ends. At this point. Now it's behaviors its actions. You gotta take more actions. The trick to this the trick to almost all my successes is that if I've done all these prior things correctly after that, it was rapid action. Very, very, very quickly. And you take massive amounts of action as quick as he possibly can, because although we kind of have a good mind set built up, you don't know what the challenges are. You were probably unaware of the distinctions of that business or of that creative pursuit or the different things that it requires to make it possible, right? Whether that's writing a book, starting a business in a particular industry, doing any form of creative expression, you might not be aware of the different distinctions of the different things that have to happen to make something possible, right? So it is writing a book. You gotta know what size of book you want to produce, how to format that book for that size. How to get the correct spine length for all the pages. What type of pages do you even want? What kind of you know, paper do you want to use? You want a mat cover? Glossy cover. Do you want to? Do you have everything organized with an ESPN number, you know, Do you know how to organize this? You know how to write up the synopsis for you don't know all these little distinctions, right? You're gonna copyright your book, right? What are the intellectual property rights in the country, right? All these different things. You gotta look up, but you probably weren't aware of it. When you're thinking about writing a book and I have to make a word document, send it to the publisher. It's not that easy. There's a lot of distinctions that make things possible. You're like, even like, OK, I want to make a movie. I wanna make videos and stuff, right. Well, you're like, Well, shit. Why is it that like some people's videos look great and sound great, and other people's don't Well, I guess I can just use my webcam right when you could have used a Web camera. But you don't what it really comes down to is OK. There's like lighting and such, right? There's microphones that make things sound good, right? Oh, this is what makes a high quality video. This is what makes an engaging video, right? Oh, the presenter has to actually know how to articulate very quickly, right? Like I don't read it from a script. This is me. Just wing it. And this is a skill set I developed. There's a lot of distinctions, a lot of things that are required to making something possible. When you start on this endeavor, when you actually have your mind right, you're like, I'm going to do. I'm certain I'm gonna do it and you may be like I can't fail. You'll now see the distinctions, the steps, the proceeds that's required to make that possible. It's very important. Execute very, very, very quickly. It's fast as you possibly can, because you're unaware off all of the distinctions you're going to need to make some impossible. When I was doing this, I didn't have any idea how this will pan out or what I was initially thinking. Like, Fricke. I'm gonna be Maybe I'll make these, like paper, 10 plates, and then I'll cut each part out like, Oh, my God. What could I do? Teoh? How could speed this process up, right? I didn't know. I'm like, OK, I guess I'm gonna be doing, seeing, see, like Oh, I didn't know if I was gonna be having a learn. CNC I don't know. You know how to make things look cool or not, right? This part here is actually custom acrylic writers. Like I want something that's easy to clean. I want something that looks real sleek. How do you bend? Acrylic, right? Had to look up this sort of stuff where I buy the acrylic. Oh, all these screen will make some with professionals. They have this, like, kind of pdc plexi glass in front of it to protect the screen. There's little things like this. I didn't know of these distinctions. I didn't know what Oh, what the game controls. What are the actual configurations that make up good bagging in controls. I don't know that s stations required, but the more rapid you take your action, the fast you take action on this, you will fail quicker. And that's the point. You're not necessarily failing, you're just acquiring distinctions. And this is very important. Any time you apply effort, you cannot fail. Any time you have to take action, you cannot fail. You will always gained distinctions of what to do versus what not to do. Those distinctions are the difference between people who succeed and don't succeed. So what you're really doing is you're taking rapid action to uncover and unfold the necessary distinctions for success. That's all this is. So if you want results, you have to take action to uncover the distinctions. Simple is that right? And the reason is that you're not you're not aware of what it's gonna be for your industry , for your particular creative pursuit, for what it is that you're trying achieve. You are not aware of what it's all gonna take. Yet you're not aware of the challenges that will come up. You're not aware of what's gonna, you know, unfold if you will, but with rapid action, you'll find that those things uncovered really, really quickly, and the faster you get it, implementing the fast you can take it. Action on these things, the faster you can make the calls as to what's good or bad distinctions. If you're only taking micro little actions here and there once a week towards something, what's gonna happen is that those distinctions you're going over sink some any medical cable. There's this is this. Is this the best? Ultimately, the best lesson on this is failure, because that's really what's gonna tell you, what works and what doesn't the faster can figure that out. The faster going actually get actual results. Like I said, the first version of this looked like how right felt by countless screen wasn't proportionate. The thing wasn't good. It didn't look aesthetically super pleasing rapidly put that out in less than two weeks. Next one was able to build in three days. Next one will be able to build a couple hours in each time I'm doing it. I'm fine tuning like OK, when in the process of doing this is like this part didn't fit here, this part didn't fit here. I went back into the the actual cad and cam software on fusion made the adjustments. Okay, Now I noticed this part took me a little bit longer. Will scream in these parts. Can we make this better? Can we make this faster to do? And you find tune in each week until you start to build really cool ass looking stuff or produce really great content. This is how it's done. The first things are always gonna suck. But then the faster you do, that's a fast to implement the fast to make those distinctions. Then you're able to produce cool results that people are like healthy person. Do this and this applies to any industry or any pursuit. So this is the next rules. You must do action. You must take tons of action fast can so you can gain the distinctions and ultimately skip more failures. I had a good way to put this. Is that your already failing? As it is, the Lord time you take, you are failing. If you're over thinking about something, you're failing the on leeway to not fail or to fail you little that less is to fail faster . That's the only thing I have to tell you on this topic, so that's the second that's that's the next part that came up when we're actually in the process of how to go from an idea to production profit. 6. Conquering Your Fear Of Failure: So you have that thing in your head, right? Just that book you wanted to write or the business you wanted to start A that created pursuit you wanted to learn, right? Whatever it is. And you knew you wanted to do it is the back your head. But you are afraid to fail. You're afraid of embarrassing yourself. You're afraid of not, You know, if it doesn't go well, people, what will people think of me in this sort of thing? Right. If failure a few of fear failure has ever stopped you, uh, you don't want to listen to this, and I'd like to share with you a story of what I've learned from failure throughout my years here. Now, what I will tell you off the bat is that I failed a ton as because I failed so much that I've gained distinctions about what works versus what doesn't see the biggest difference between what I see with people who keep forging ahead when they have failure versus those who don't is they don't realize what they're gained from failure. They don't realize that they're gaining insights that aren't available to the public. They're gaining an education you can't buy. In fact, even when you go and you're able to force your way through something, you're gaining an insight about something that you need fire in the belly to acquire fire in the belly. Being motivated is not something you can purchase in this world. It's something that's earned. And so when people use that fire in the belly to go and take massive action and then they end up failing a bunch of times that education right there those insights, those distinctions between what works and what doesn't. That is something you cannot buy because it's emotionally earned its emotionally learned. Because you've got failure that associate paying to what doesn't work and you get pleasure towards what does you get kind of a creative juices come one step closer. People who can go ray passes fear failure almost always recognized what they're gaining from failing. Right? Every time I fail with something, I recognize what I'm gaining. I'm like, Oh, man. Okay, I'm learning a little bit more about these things, and if you take a real big step back for a second and you really look at failure from kind of like a more the whole grand picture of your life. Take a really big picture view of this. What you'll notice is that the failures of whatever it is failure, business or creative pursuit whatever it is, it maybe isn't gonna failure. Just the things you tried, even if they didn't pan out the way you thought they pan out. You don't know how those distinctions and the collection of them equal skill sets that you'll use later in life. Let me give an example. Initially, when I was a lot younger, I was like What would be a cool job that I could make money from and stuff right? And psychology was always at the heart of what I love to do. I've always studied philosophy and psychology, personal vomit. This is my core passion. But it was something that I just did for me. I didn't really think about sharing it at all. I didn't want to actually become a teacher of this stuff because it was just something I did privately for myself. But I was like, OK, well, what would be a kind of a cool job to do because I was curtly in an industry that wasn't very cool. I was doing carpet cleaning, right? And I was like, No, I want to be You don't have a cool job of embarrassed when I tell people in this and there's nothing wrong with that. But it was just, you know, at the time, this is where my head was. That so it's like, I'm gonna be a fitness photographer. I want to be a photographer and this is Everyone was getting these canon cameras and everyone's a photographer. But the whole thing was that I want to do fitness for Tar Free. This is my niche. And while I was doing this, I was having I didn't know anything about photography. I asked a buddy of mine if he would show me around for targeting. We went and bought this camera about this lens and then, you know, and then I was showing me how to do different stuff on. It was okay, Cool. I read some books watching videos, this sort of thing. That business didn't pan out well, because guess what? It wasn't really a high demand for fitness photography in Calgary, Alberta, Or at least I wasn't able to tap into that market. I put posters everywhere in all the local gyms and stuff, you know, didn't pan out. But the point I'm making is this. I didn't see that as a failure. I saw that is a massive lesson. And that lesson was you need to test a marketplace before you enter it. You have to even know if there's a market there. I was taking what I thought people would like. Everyone wants fitness. The time. How wouldn't you want to look really cool? How would you want to look really buff? Like? I could take someone who who maybe wasn't super fit, but make them look pretty sexy on camera, right? That's so cool. Why would someone want that? But I didn't test the marketplace. I just thought like, oh, fight. You know, if I think it's good and I like it, then someone else will like it, right? Not exactly case, right? I don't know anything about what people like. I don't really know anything about marketing. What I recognized what I gained from this failure or what we're gonna call failure for now , is I gained a very, very, very valuable lesson which is test the marketplace before you enter it before you buy all the gear before you go and, you know, try and spent hours learning something before you like invest all this time, making all these advertisers of running around town trying to put up posters and stuff like this before you spend tons of money, do tests, test the market, see if there's any interest there and this is serving quite well now. But that's a lesson I gained. And I gained that lesson through a failure that I experienced. And here's another thing to That's just one of the lessons I gained from this business that I tried for about a year in a bit. It didn't go well. I made the website. I was trying to get people trying to get customer and stuff like that, you know, and I didn't know what I was doing. I was just kind of taken rapid action and hoping things work now. At the time, it didn't work out, and that's totally fine, because I gained a massive insight towards business that would later serve me with future businesses. But I get another important skill set, which is I learned photography. I learned cinematography, and I learned how to make things look visually pleasing and doing so just because I genuinely enjoy aestheticism without enjoy making things look visually cool. So why is that important? Well, I thought it was kind of useful skill. I guess I know how to do photography and never gonna use that again. Screw photography, right? Fast forward. A couple of years from now then I'm like, OK, you know, I'm like, I guess I got I guess I gotta do this self help thing cause I didn't like what I saw in the marketplace. I was like, OK, I'm gonna start teaching self help. Enough people were asking me for my advice and stuff. It was like, I can't help them. Also needed to create content that can help people when I'm not around stuff. And where could serve more people with So guess who already knew how to use cameras? Guests who already understood lighting. Guess you already knew composition me Because I spent time failing earlier in life. And my point to you is And that's a business that did quite well for me. Now my point she was that I didn't do I didn't do the fitness photography thing thinking I would do the personal something later. That was a skill set that came up. And when I had this idea, like, maybe I should put out these courses in these videos and stuff, right? It was very, very possible for me to even think that way because I already had developed distinctions from failures of my past. So my point to you is this There isn't really such a thing as failure. All that really is the distinctions and skill sets you gain that will aid in your future success. I know it's one thing for me to say this to you, and you're probably like, Oh, yeah, I hear it all the time and I see all the you know, the cute little graphics that are like, you know, persistence is key and all this sort of stuff right there. Like what success should you think it'll be like and what it actually looks like all this kind of stuff. But I'm talking from a very practical level here. If you focus on acquiring skill sets and gaining distinctions, you're not really ever going to fail. And if people make fun of you on this sort of thing. I'll tell you what. Those exact same people will turn around later and call you lucky when you succeed. So there really isn't a way to please them. So it's that kind of thing is like, don't worry about that sort of thing. You have to recognize that like you're really just kind of unfolding truths about your skill sets. You're uncovering paths that work for you and your psychology. So this is what I have for you. I hope this has provided some insight. I hope this really helped in maybe three, maybe give a bit of a different viewpoint on failure. But what is key above all, this is rapid action. And you have to take that. There's nothing I can say. Nothing anyone else can say that will help you avoid that failure. The only thing that will help you fail the less is failing quicker because the fast you do this, the faster great those distinctions of success versus not and the fast require skill sets which later, when you're sort of issue, How could I do something? What can I do? Well, I will. I know how to do this. I want to do this from before. I never wanna spend time learning about this. You don't know how these things are gonna pan out in the future If you want to be super super effective in this, try just in the back of mind like a little tip. A little tip. Hola. His try and acquire skill sets that are a little more future proofed. Right? So a prime example of this is back in the day. I didn't know that. To be honest, I didn't know that this was going to be a skill set. It just turned out to be one. But it was a good one for me. I learned new media, right? I learned photography. I learned videography had edit in this sort stuff, and these were just skill. Since I learned because I was curious and I was interested in this sort of stuff, I didn't realize that I would be able to monetize them later. I was just doing it out of pure curiosity. So my point she was that try to develop skill sets that are future proved if you could do that. So let's say there's gonna be some skill sets that are probably gonna become a relevant in the future, right? So learning a lot about typewriters, for example, isn't going to serve you necessarily begin less typewriters randomly become more popular, which I highly doubt they will be, because ultimately it's like there's really only to be collectors of typewriters. Everyone's now typing on keyboard. Everyone's typing on computers and stuff like that. We don't need these old fashioned typewriters anymore, so learning everything you can about typewriting might not necessarily serve you. But who do I know you? I don't know. It could totally served in the future for whatever it is that you're doing. I think ultimately, don't if you can make the top primary focus just to do things that you find curious and interesting. That's the number one focus. And then, secondly, if there's even a little bit future proof where you can sort of be like, I could see how this might pick up in the future, this might be valuable in future. Gotta learn it, you got on it. But first things first, picking things to find naturally curious and natural, interesting and take rapid action to apply them or on them to do them. Then if the future proof even better this little cherry on top. So taking action, making sure there are future proof these sort of things to be on your way. This is how you find what your passion is in life. This is how you find things that work for you. This is how you actually gained some success and results in life. It's a long process sometimes, but you can speed up the process with the amount of actually take is what I have for you. Hope you found this disciple. Thank you for listening to this lecture on has been a long one. 7. Congraulations On Finishing : Well, congratulations on finishing This tells me a lot about you. It tells me that you're the type of person who's dedicated to results. Right on. I actually see the numbers of people who actually purchase the course on. Then don't even open it and then let alone finish it. And this tells me if you're at the end here, you've actually finished a course it tells me a lot about She tells me you're dedicated to results. Tells me you're serious about wanting to improve the quality of life, not just in business, but in all different areas. You're probably looking for the best in life to reach your potential in your personal relationships, in your social life, with your health and fitness, right in all these different areas, whatever those areas, maybe for you. You probably noticed that, you know, to be proactive in them takes a lot of psychological work. There's actually these barriers that stop you from being proactive. And if you're interested in actually diving really deep with me, I have a three course. We dive really in depth into your psychology and identity, and we turn you into an action taker. It's no action accelerator. This is where you may have an opportunity to work together every single day with daily videos where I give you exercises that help you shift. Have you changed your psychology? I'm talking deep identity level change. We turn you into an action taker in all areas of life. It's not for the faint of heart. It's pretty intense. But the fact that you finished this tells me that you're one of the people can probably handle it. So I encourage you to check that out. You can find it on my Web site at www dot actualized dot academy and that's it. Just actualized dot Academy, go there, check it out. If it looks like something you take advantage of, please do we have a full money back guarantee? So the r a. While this is insane. I honestly I'm not here to take your money. I'm here to get you to the next level, but nor do that I got to get you to commit. And I know that if you put down money on to a course like this, you're actually gonna apply it. So this is what I have for you. I'm excited to invite you onto this and I hope to see you there. I shall talk to you in the future. All the best.