How To Start A Profitable Online Coaching Business | Juan Galvan | Skillshare

How To Start A Profitable Online Coaching Business

Juan Galvan, Tech Entrepreneur | Marketer

How To Start A Profitable Online Coaching Business

Juan Galvan, Tech Entrepreneur | Marketer

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19 Lessons (1h 51m)
    • 1. Introduction to Coaching Course

      6:28
    • 2. What is Coaching?

      4:41
    • 3. What Coaching is Not

      5:38
    • 4. What Services Do Coaches Offer

      8:03
    • 5. 4 Main Areas of Coaching

      4:40
    • 6. Different Types of Coaches

      7:05
    • 7. The Coaching Business Model

      6:42
    • 8. 3 Key Ingredients For a Profitable Coaching Business

      2:54
    • 9. How To Identify Your Client Avatar

      5:59
    • 10. How To Position Yourself As The Authority

      3:33
    • 11. Developing Your Profitable Niche

      4:18
    • 12. How To Package and Price Your Services

      4:24
    • 13. Understanding Your Clients Mindset

      7:32
    • 14. Best Places To Find Clients

      3:59
    • 15. How To Get Clients Without Paying For Ads

      7:11
    • 16. The Magic Sales Formula

      12:57
    • 17. The Strategy Session

      4:37
    • 18. The Magic Sales Script Overview

      6:33
    • 19. How To Deliver Your Coaching Services

      3:21
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About This Class

Learn how to easily start a HIGHLY PROFITABLE Coaching Business and land your first client within 30 days!

How would your life change if you could start an online coaching business and could easily land several high-ticket coaching clients who’d be happy to pay you $1,000 to $10,000 or more for your coaching services?

In this course I walk you through step-by-step exactly how to start and build a profitable Coaching Business that will allow you to work from anywhere in the world!

I walk you step by step how you can make more money with less clients instead of working with LOW paying clients which make you work harder than you need to.

Who this course is for:

Meet Your Teacher

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Juan Galvan

Tech Entrepreneur | Marketer

Teacher

Hi I'm Juan. I've been an entrepreneur since grade school. My background is in the tech space from Digital Marketing, E-commerce, Web Development to Programming. I believe in continuous education with the best of a University Degree without all the downsides of burdensome costs and inefficient methods. I look forward to helping you expand your skillsets.

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Transcripts

1. Introduction to Coaching Course: a one here and in this video, we're gonna go over the coaching business introduction. Now, before we go through these four sections here, I want to let you know that it's really important that you go through each particular section in order because every single lecture in section is building upon each other. So if you skipping around and you're going through different lectures, yes, you can get bits and pieces of information. However, you're going to miss the entire conceptual framework of this entire courts. Here it's built in. It's put together specifically for you to follow step by step. And when you follow step by step and you go through each section in order you're going to gain Ah, full grasp of what this program is really about and how you can most effectively and efficiently use this to start build a profitable coaching business from scratch. So I'm gonna go over the sections here that we're going to cover in this court's. We're going to start with Section one, which is the coaching business introduction. Now, in this particular section here, we're going to cover what exactly is coaching? What coaching is not what type of services do coaches offer? We're going to talk about the different types of services that are evolved within the coaching package. And then we're going to talk about the four main areas of coaches and then the different types of coaches. There are a ton of different coaches out there that specialize in different areas. I'm gonna walk you through all the different types and which ones would make the most sense for what you're trying to accomplish. So in the section two here, we're gonna go over the coaching business Foundations. This is where we're going to go over the actual coaching business model, how you're going to be able to actually lay out your services, layout your program. We're gonna talk about the three key ingredients for a profitable coaching business. We're gonna talk about how to identify your ideal clients. We're gonna build a client avatar from scratch. So we know all of the different pain points, the struggles, all the different challenges that your particular ideal client is actually struggling with , and then how your particular program can help them accomplish, achieve whatever it is they're trying to accomplish there. So and then we're gonna go over how to position yourself as an authority. It's really important as a coach that you focus on one particular area and you're not just trying to help so many different people. And I show you how to precisely position yourself so that you are seen as the authority as a trusted adviser and you're able to build a lot of credibility with your clients there. And then I'm gonna walk you through how to properly package and price your services. The pricing is key here. You want to make sure that you're not overvaluing your services, and, most importantly, you want to make sure that you're not undervaluing. So if you're doing so much for your clients, if you have a very intensive six week or six month program, you want to make sure that you're charging appropriately so that that particular client is getting a complete transformation. And it's not just getting information right there doing a complete program, and they're getting that transformation that they're looking for. And then in Section three, we're gonna talk about how to get high quality coaching clients we're gonna cover How don't understand your clients mindset. We gotta understand what they're thinking what kind of things they're going through the kind of questions that they may have and essentially, where they're in the buyers journey. Are they essentially just starting out? And no, they have a problem in the pain, but it's not that big of a deal to them. Or is this something where they have this problem, this pain and they really want a solution? Need a solution as quickly as possible. So understanding where your client is in that buyer shooting will help you be able to present your services accordingly. And then I'm gonna walk you through how to get clients without paying for ads. I'm gonna walk you through a completes organic Facebook method that you're gonna be able to get clients within 30 days easily. If you implement the strategies and techniques that tips that I'm going to share with you, and then I'm gonna walk you through a simple 30 minutes a day marketing plan and then the 20 different coaching issues that you can get started with and then we're going to cover the magic sales formula. This is a really important video that I want to make sure that you're going through a couple times because it's going to really lay the foundation for your strategy sessions because you're also going to learn the three steps to kneeling your strategy sessions and within those it's really important that you have a fundamental understanding of the magic sales formula. So we're going to cover the three steps to nailing your strategy sessions. We're gonna cover the magic strategy session sale scripts so that you know exactly the questions toe. Ask your prospect. You know exactly how to respond to them and you know how toe leverage, your package, your program, your services, whatever that may be that you're actually offering here through your coaching. You know how to leverage that and show your prospect how they can accomplish achieve their outcome, their goals by utilizing your program, your particular coaching service and then we're gonna go to section for this is a coaching business, A liberals here. I'm gonna show you the three main types that you can deliver your services on day. It's going to be very in depth. I want to make sure that you haven't understanding of these three different areas of delivering your services, and then the pros and cons of each and which one. I recommend that you start out with first and then, which is going to be the most beneficial for you to be able to work with the most amount of clients on given time. And then I'm gonna provide you with a coaching services agreement template so you can use to sign your clients to make sure that you have an actual formal contract, an agreement signed by both parties. So I'm excited that you're in this course. I'm excited that you're looking to start a coaching business and be able to help individuals out there by accomplishing achieving their specific goals and outcomes. So that's it for this video here and housing on the next one. 2. What is Coaching?: a one here and in this video, we're gonna talk about what exactly is coaching now? Coaching is a very unique type of service where you don't necessarily need to be the expert in that particular field. Ah, lot of what you're doing here is helping individuals clarify their strategy, their vision. And we're gonna talk about this a lot more in depth throughout this particular video. But often times people think that coaching you need to have the exact skill you need tohave the exact type of knowledge of what the individual is doing or going through. You don't necessarily need a have that type of knowledge. What you really need a have a better understanding of is psychology, human psychology and being able to really help clarify what exactly the individual wants to accomplish. So let's go ahead and jump right into this year. So with the coaching as I mentioned, it's not something that you are necessarily an expert in as faras, the particular service that you're providing with coaching. You're helping people produce extraordinary results in their lives, careers, businesses and helping them to bridge the gap between where they are right now and where they want to be so as I mentioned, the coach isn't necessarily the subject matter expert. So, for example, if you are coaching somebody on how to improve their business right, you're not necessarily a let's, say, a security company or a marketing agency company. You're not an expert in those particular business is what you are an expert in is helping them become more focused, helping them unlock their potential. And really, you're helping them with their inner game because a lot of times people hold themselves back because of their false negative beliefs. They're thinking that they don't have the capabilities, the capacity, the ability to do something accomplished, X, y and Z. So a lot of what you do, what coaching is help them get a better understanding of their inner game. And one of the mindsets that coaches have is that every single individual out there that is wanting to get help wanting to better themselves in whatever area of their life they all have, the necessary resource is already within them, and it's the coach that really challenges them. That gets them to think outside of the box and look within so that they can become that better version of themselves. And I would say probably the most important thing that a coach does is creating clarity. There's nothing more powerful than having clarity in your life in your business, on whatever area of your particular life that you are trying to become better at or trying to gain some sort of advantage. Because once you have clarity, you're able to see the picture clear in your mind as to what exactly your life is going to be. The steps that you need to take to get there and achieve X, y and Z s. So it's really important to understand clarity is what you're really providing as a coach because, as I mentioned, you don't need to be that subject matter expert. But you need to understand how to get that individual to utilize Resource is that they didn't even really know existed so that they can provide the clarity and be able to visualize step by step what it's going to take to get to where they want to be, and then how they're going to be feeling what they're going to be smelling, what they're going to be touching once they actually achieve that particular outcome. And so the underlying philosophy behind coaching is that we humans have immeasurable re sources of energy, wisdom, ability and genius that's waiting to be set in motion. We can create the life that we want faster and more easily by partnering with the coach who helps us utilize these resource is to facilitate change and realize our potential. So that's really what a coaches for, to help you realize your full potential that you already have inside of you. But you don't really know how to bring that out. So that is essentially what coaching is. And that's gonna be good for this video here. But I want to make sure that you get this and you really fully understand what a coach s. So if you need to watch this video once again, I highly recommend that you do. But I'll go ahead and see you guys on the next one. Thanks 3. What Coaching is Not: a one here and in this video, we're gonna talk about what coaching is. Not now. We went over in the other video. What exactly coaching is in this video I want to share with you. Some of the different types of services that are out there that are kind of connected to coaching up aren't necessarily within the coaching realm. So let me give you an example here. So we have the different types of services that are out there that are related to coaching , such as mentoring a counseling therapy and let me kind of give you the difference. Here is Faras why these particular services are not coaching so with mentoring. A mentor is a sponsor is a particular individual that has the experience right, the knowledge honest, typically, where somebody wants to be at. So if I have a mentor forward, let's say an entrepreneur, business owner, businessman, mentor. That is exactly where I want to be. Now that doesn't necessarily mean that they're going to be coaching me. They can just be providing me maybe some advice and tips and tricks here and there to help me overcome some off school that I may be going through. But they're not going to be coaching me on how I need to get you where they are at, right, because a lot of times and mentors are for free, right? They're not charging you anything. And you're typically providing them value and some sort of way, shape or form. And so then counseling. This is where you're working with somebody who is dissatisfied with their life. They're seeking guidance and advice and a lot of times the counselors helping them with their current problems on their more of a listener. So I know people that go to counseling that are just kind of looking to get hurt. They want some leads to sit there and listen to their problems and not necessarily give them a solution right there, Just more of, like, just hear me out. I wanna get this out in the open, and a lot of times this works extremely well for people that just want to get things out there, right? They don't want a solution. They don't really want help to overcome in a lot of time is just like, Hey, I have this problem. Just hear me out, right? And so that's the difference there between the counseling and the coaching. With the coaching, you're helping people get from one particular point to another point in their life, right, and you're coaching them all along the way with counseling. You're just more of a listener now, with therapy. Therapy deals with somebody's mental health, right? And so when you're doing with coaching, that's dealing with the client's mental growth, not mental help, right? Because the clients motive for entering its A therapy or seeking counseling is usually to get away from pain or discomfort rather than moving towards a particular goal. So let me give you an example. So let's say that you are wanting to lose weight, right? You're not going to necessarily go to therapy to want to lose weight right or to seek help losing weight, because in that particular sense, when you're going to therapy, you're most likely looking to get away from something right, and you're not trying to get away from losing weight. And so that's kind of the difference. There. You're going to be going to a coach to help you reach a desired weight outcome, right, and so that's why you're going to be most likely reaching out to a coach and working with the coach because they're gonna help you get from your current weight to where your ideal weight it right where you want away, Let's say £30 less, £20 less therapies, really just kind of dealing with where you're currently at and the struggles that you're going through and then helping you kind of get away from those. Maybe look at things from a different perspective, and that's typically what their P really deals with is helping people open up their eyes in a sense and be able to look at their problems. Pains challenges from a different point of view from a different lens. And so what? Training? This is a process of getting knowledge or skills through experience or teaching. In this particular scenario, the trainer is by definition, the expert, and the training course is typically going to be targeted to specific individuals that want a specific skill, and they want typically immediate results. Right. And this is not coaching because coaching is something where we're trying to get people to look within and to master their inner game, to get the clarity to get division right so that they can accomplish and get to, you know where they want to be as a consultant, This is where you're typically a subject matter expert and you're providing expertise to solve business problems. Personal problems. And so you're not necessarily doing any type of coaching your consultant people because your subject matter expert and you're helping them increase improve whatever it is that they're trying to get better at, right. So there are some overlap here with mentoring, counseling, therapy, training consultant. But overall, a coach is not eating one of these. But overall, coach is there to challenge you to help you get clarity to help you get from where you currently are to where you want to be through a very specific coaching program. And so that's it for this video here, and we'll see you guys in the next one. 4. What Services Do Coaches Offer: a one here in this video, we're gonna talk about what services do coaches offer, so coaches offer a variety of different types of services. And a lot of times coaches are just really helping you realize your potential that you already have with then used. So let's go ahead and jump right into this year. So coaches understand that the clients is an expert in his or her life and work and believe every clients is creative, resourceful and whole standing on this foundation. The coach's responsibility is to discover, clarify in a line with what the client wants to achieve to encourage clients self discovery to illicit client generated solutions and strategies, and hold the client responsible and accountable. I think one of the most important things here is the accountability and the responsibility . Ah, lot of times we kind of know what we need to do and what we need to make happen so that we can reach our goals. But a lot of times we get hit with the procrastination bug, and we're not holding ourselves accountable, right. And that's kind of where coaching comes in, where you have kind of like an accountability coach that is there on you? Maybe once a week, maybe twice a month. And they're telling you Hey, you said that you were going to do X, Y and Z. Why haven't you done it right? What? God in your way. And typically people will come up with some of the most profound and interesting type of excuses. And that's the thing here is what are you prioritising ahead of actually accomplishing, you know, making happen, what it is that you say that you want to make happen, right and accomplished and achieve. So ah, large portion of this is the responsibility factor in the accountability factor. Because the inner game and the strategy, the vision, all this stuff is really important, right? But you can lay all that out, right? You can have clarity. You can have the vision. You can have the strategy of how exactly you're going to achieve all that. But if you're not holding yourself accountable or if you're not being held responsible and accountable for your actions, then you're not really going to take action towards those things right that you want to accomplish. And so that's really what's important here is the coach taking that responsibility and saying This is what you said that you wanted to accomplish. This is how we laid out that you're going to accomplish it, right? This is the strategy, and this is, you know, the steps. But why aren't you taking action? What is getting in your way, right? Maybe it's a limiting self belief that they have about their ability to actually accomplish , you know, X, Y and Z, whatever they mentioned. So it's really important the biggest things here that I like to kind of point out and that what really coaches offer, as I've been mentioning, kind of throughout this entire course, is that the inner game is really what the coaches are helping you with, right and what you're going to be able to help others with as you become a coach and you look to help others and reaching their full potential is really to help people understand and silence their inner voice because their inner voice typically will have those statements of doubt, you know? Hey, you can't do this. What will other stink of you if you try to start a business or you try to do X Y and Z and it fails. What will others say? Well, others think, And when you're able to really turn that off and stopped caring what people think and what people say about you, then your powers become limitless because people were held back often times by what they feel or think others are going to say about them. Right? And when you're able to really knock that out and understand that those voices of doubt, those voices of negativity right are just going to be there and they're never going to go away. But you can choose to pay attention or not, right, and you can choose which action or direction you're going to go. And as I mentioned the clarity factor here, I mean, this is so important here because if you don't know exactly specifically what you want and then why you want that, it's gonna be very hard for you to really do anything because you're kind of just going through the motions and you don't really know why you're going through the motions in the first place. So your actions were gonna be sporadic. You're going to get excited and be ready to go one minute, and the next minute you're gonna be like, Well, you know, why am I doing this? Why should I keep doing this? People are telling me that I should quit, that I should stop that. It's not in my best interest. Maybe if somebody is trying to start a business that may be saying, Well, you know, I got my family, my friends telling me that I should quit doing this business because I may not have any security there on all this stuff right there, just kind of sharing all these doubts. And a lot of times, these doubts these insecurities are their own. And they're trying to, in a sense, not have you be above them and reach higher levels because they're typically at a certain area in their life where they may not even be happy with where they're at. And so they would hate to see unconsciously, they would hate to see somebody else you write reach a higher level of success than they have because they would ask themselves or have to ask themselves, Hey, what am I doing in my life? Right? So once you're able to get clarity there, I mean, it's probably one of the most important things that you could have as an individual, as a business owner, just as a human being in general and then the strategy right, helping clients develop a strategic plan toe accomplish and achieve that desired outcome. So, step one, this is what I need to do. Step to set three and lean not out in a linear fashion so that you know exactly what you need to do to be able to accomplish achieve whatever outcome you're looking to achieve their and then the vision, right. This is where you are able to paint that picture in your mind of the clarity that you have developed, right? So that clarity that you have hay I wanna live in X Y z type of house. I want to live in X Y Z city, right when you're able to build that vision and be able to see that in your mind and be able to kind of think about how you're going to be feeling what you're going to be smelling , what you're gonna be touching once you're actually experiencing that and you're seeing that in your mind, then that's where you can really solidify your vision because once you conceive in your mind, you can put in the work, get the clarity. Could decided you together to accomplish that, right? And then optimization. This is where you're helping clients really improve and increase just what they're currently doing, right? Maybe they are not as productive as they would like to be, but they want some kind of strategies from tips. Some methods that can help them, you know, optimize their maybe their schedule, maybe their routine, right, so that they can become the better version of themselves and get more done. Right? And so these are the types of services that you're gonna be providing as a coach, remember? You don't need to be that subject matter, expert. You just really have to understand how to be able to accomplish in master these here the inter game, that clarity, the strategy division, the optimization, and I'm gonna show you how to be able to master that for yourself. And then master that for your clients as well. So that's gonna be it for this video here, and we'll see you guys in the next one. Thanks 5. 4 Main Areas of Coaching: a one here. And in this particular video, we're gonna talk about the four areas of coaching. Now, if you think about coaching, we're helping people. Whether it be in their personal lives, in their business, lives dating. We're helping them accomplish whatever kind of outcome that they're looking to achieve. Right. And when were helping these individuals accomplish, achieve whatever, Al come there looking for their typically going to fall into these four areas of coaching. So let's go ahead and go through those right now so the number one is going to be helped. Okay, So you're going to be helping people either lose weight, either get more in shape. Maybe you eat better food, some kind of diet plan, nutrition plan, whatever that may be. So that's going to be number one. You're going to be helping people improve, enhance, you know, their health. And so number two is gonna be well. And so this is where you're helping people make more money and it can be through a specific program, maybe a specific guideline. Ah, specific strategy, you know, whatever. That may be right. But ultimately what we do is coaches, As you know, through this entire course. Now we're helping people get clarity. We're helping them develop a strategy of vision. And so it may be that we're helping them get clarity on how to make more money, right? Or how they're going to maybe build their business empire. Or maybe how they're going to take their business to the next level, right? So make more money. And we do that through our specialized coaching program. And so number three. So this is dating and relationships, so love, right? So this is where we're helping people either get more dates, become a better version of themselves. So they're more attractive to others. And they get, you know, maybe better self esteem, because self esteem is really what helps people to want to get out of their comfort zone, to want to become the better version of themselves. Right? Because if they don't, I think good about themselves. If they don't think that they're valuable, that they have value to share with world, and if they don't feel like they have kind of a unique kind of role in life and they're not going toe have self esteem and they're going to think really low of themselves. And so they're not gonna want to go and talk to that pretty girl or that good looking guy. And so helping them think better of themselves so that they can give more dates so they can , you know, actually develop a relationship and then have a family and then those that are already in a relationship, right? It's really helping them. Maybe have a better relationship work. The relationship problems work through communication, whatever that may be. Right. Having a better understanding and clarifying what it is that they want through the relationship in their relationship from the partner. So that's number three here. That's love where it's dealing with dating and relationships. So Number four Happiness. This is where you have, like the quote unquote life coaching where you're helping people just having better understanding of what happiness means to them. So a lot of times with happiness, you're asking people to take a note, a mental note and to look at their entire life. If what they're doing is making them happy, is their job making them happy, or is there job a drain? Do they hate their job and they want to get out of it okay, or is there life kind of going in the right direction? Do they feel that they've accomplished as much as they would have light? Or is there something missing in their life? Maybe a hobby, maybe a goal that is going to get them to You want to get out of their comfort zone. So it's really just about having people have a better life view in understanding and then being able to make sure that they're happy and whatever it is that they're doing, because when you think about happiness, it entails health, wealth, love, right? If you don't have good health, you're not gonna be happy. If you don't have money, then you most likely not going to be happy to be able to do the things that you want to do it. If you don't have love right dating, you know these relationships, then you're going to feel like you're by yourself, right? You're gonna feel a bit unfulfilled. So happiness is really about the fulfillment side of things. Are you doing something in your life that is fulfilling to you that is helping you realize your full potential? Okay, so this is the four main areas of coaching here. That's gonna be it for this video here. And we'll see you on the next one. Thanks. 6. Different Types of Coaches: Hey, one here and in this video, we're gonna talk about the different types of coaching. In the previous video, we talked a bit about the four main areas of coaching, and that's kind of the 50,000 foot view really macro view of what we're going to be discussing in this particular video. In this video, we're going to get into a little bit more of these specifics, a specific type of coaching, whether it be life coaching, career coaching, those types of things. And then we're going to talk about a little bit about what those individual coaches will typically be doing when their coaching, the type of coaching that they're actually providing. So let's go ahead and jump right into this year. So the 1st 3 here that I want to go over are the performance coaching, career coaching and life coaching. And you can really think about this as being, I guess, limitless because there's so many different types of coaching out there. We can get very specific. We can talk about, you know, sales coaching. We could talk about, you know, passing exam, coaching, right, skills, coaching all these different types of things that can get very specific and there are coaches out there that are, you know, hyper specific and focused on, ah, specific area. Maybe let's say somebody has a sales background and they want to get into coaching. It just so happens that they have the experience, the knowledge of sales, and now they want to coach individuals and help them become better cells individuals by helping them get clarity, helping them advance themselves in that particular area. But more importantly, it's not that they're helping people with sales coaching. It's helping them right, get the clarity, get the vision and be able to have that strategy so that they can become a better self person. So let's talk about these three here, so performance coaching. So this is where performance coaches are typically working with, ah, Siris of company and pulleys, their bosses, others in a particular workplace where there helping them filled performance gaps and develop plans for further professional development. So let's say there's a particular marketing department or human resource departments. You can have a coach that comes in and helps those individuals become no better at their job by helping them understand themselves a little bit better maybe some personal development there may be helping them just understand what they could be doing better. Right? And so that's typically what performance coaching is centered around. You're helping them increase improve that performance in a particular area, and then we have career coaching. So this is where ah career coach is going to be helping individuals that need help identifying possibly a new career or perhaps crafting better resume or essentially helping them understand. Okay, I am in this particular field, but maybe I want to jump into a related field. And I want to be able to have, you know, my inner workings, right? My inner game good enough so that I know that I have the right vision. I have the right kind of clarity, and I have the right kind of strategy in place to make that career change. And then we have the life coaching now with the life coaching. This is where we're looking to help people that are wanting to make some sort of significant change in their particular life and coaches air typically helping individuals explore what they want in life and how they might be would achieve those aspirations and fulfill their needs. So life coaching typically takes into account all four main areas health, wealth, love and happiness. And it really gets them to really fully understand what it is that they want to accomplish , how they can live more fulfilling life. And it's typically within those four areas and really kind of focusing in on one or the other there. So the next three here we have executive coaching. So executive coaching. This is where you're helping no top executives at organizations and with executive coaching , this is typically going to be one on one. Or it could be a group, but it's typically one on one. In often times you can be hired by the organization itself to help them improve the performance of their most influential people, right, the actual executives or you can be hired by the actual executive themselves. Maybe they're like a CFO or CEO that wants to improve their business. They want to become better of what they do, a managing people improving their leadership. And so all this goes into really clarifying, identifying right strategizing, a particular plan to help them become the better version of themselves and then health and fitness here. This is essentially where you're helping people lose weight through a specific diet, exercise and program. But you're not only providing a specific diet and exercise program, but you're also helping them again with the five main areas right, which is the inter game on improving the actual self confidence, helping with clarity, helping with strategy and really hoping with that vision. And so, with the relationship coaching, this is where you're helping couples or individuals improve or start new relationships. If you're coaching people that are already in a relationship, are you helping them go through their problems, your struggles, your helping them, you know, getting better relationship, maybe communication wise, maybe with understanding the wants and needs of each other and with individuals. Perhaps you're helping them with their self esteem because with individuals that are looking for dates that are trying to find, let's say, a mate right, your mail, obviously looking for a female. If you're a female, they're obviously looking for male, and you're looking for somebody you don't spend the rest of your life with. And often times why individuals have that low self esteem is because they don't have any clarity they don't have any kind of vision. They don't have any strategy. And so they think of themselves is just somebody who's just kind of like, you know, not special or not unique when we all are special. We all are unique. We all have unique talents and abilities, and we all have unlimited potential. And so once you help, people realize that oftentimes individuals will have improve and increase self esteem so that they can be able to go out and actually present themselves to the opposite sex and be more attractive to the opposite sex. So that's gonna be it for this video here. I just wanted to give you an overview of the different types of coaching here that's going to be here, and we'll see you guys on the next one thinks 7. The Coaching Business Model: Hey, one here and in this video, we're gonna talk about the coaching business model. Now we're going to get into the three types of settings that you are typically going to be delivering your services within. And then what exactly you're going to be doing to help these individuals, right? Get more out of what they're currently doing or really just become a better version of himself? So let's go ahead and get right into this year. So with coaching, the business model is essentially where coaches air working with a client in a one on one setting or a group setting, and they're helping them achieve accomplished, ah, specific outcome. Not clients will typically do all of the required work themselves as the coach supports, encourages and challenges them along the weight. Now, as I've been mentioning through this entire course, the coach doesn't necessarily need to be the subject matter expert. The coaches providing the support right there, encouraging them, they're challenging them and they're helping them. No, stay accountable. A lot of times we kind of know what we need to do. We know that we need to, you know, do X or do why and Oftentimes we don't do it because we like to procrastinate. We like to put things off. And so what a coach will do is they will help you say accountable, and they will keep you accountable. Right? Maybe you'll have your weekly calls and they'll say, Well, you said that you were going to accomplish X, Y and Z. Well, I'm not seeing in your reports that you accomplish X, y and Z what was getting in your way? What? God, in your way, what's going on? And so a good coach will be firm with you. They'll let you know that Hey, you're not doing what you're supposed to be doing. You're not doing what you need to do, and they will support you and help you out. But they're also going to be firm with you and let you know that you know what you need to be doing this or that. Or, you know, this program isn't going to work for you, right? Because as a coach, you want clients that are willing to put in the work right that are serious, that are committed. And so if you're getting people that are just kind of like you know, not really taking this seriously, you know, then you wanting to really understand why they are acting that way. Where they coming from, Do they feel that they can't really achieve X, Y and Z, or is it something else? So let's go over some coaching examples here. So, for example, a business coach offer services to individuals who want to or need to overcome some blocks in order to run their businesses. Right? Maybe they have, ah struggle with maybe running their business efficiently, effectively, maybe with hiring, maybe with getting to that next level, because often times business problems are a manifestation of personal problems. And let's say here, a health coach may offer coaching to an individual who is having difficulty losing weight, right, because you can support them, encourage them, challenge them along their journey and also have a customized maybe weight loss plan that they can follow. And a relationship coach may offer services to individuals or couples who are experiencing difficulty in a relationship. An executive coach may offer services to busy executives. Running Fortune 500 companies now doesn't necessarily need to be Fortune 500 executives, but executive coaches essentially want to get better at what they're currently doing. They understand that where they're currently at is not where they want to be. They want to get into a more ideal situation. They want become better at their job running the organization, and that's where the executive coaches come in. And so coaching is done in three types of settings. This can be through a one own one. It can be on actual private kind of conversation had at a particular individuals location. But for the most part, especially with today's day and age and technology, this can be done through like a simple zoom. Call Skype call where you have, like a video kind of conference there and your one on one with the individual. Now I think of the day, but one on one kind of in person is going to be the best way. But oftentimes that's not necessarily a possibility, because Coach may live in another part of a country or maybe another part of the world, especially with like up work and all these different platforms now, where you can hire coaches and different people from all across the world, and then we have group coaching. This is where you're doing like a Skype call, maybe a zoom call, and you have multiple people in your program that are attending these calls. You have, like specific areas that you're covering and also answering questions. But it's not that one on one session were. It's a lot more exclusive. You're right there just with that individual, and you're helping them specifically with the group coaching. It's simply going to be a lower cost for your clients because there's obviously multiple people in there. And typically with one on one, the pricing is going to be higher for your client because you have a one on one type of session. There's a private session and you're utilizing all your focus and your attention on them rights. And that's gonna be a little bit more difficult to scale as far as a coaching business, unless you're charging these individuals very high fees. When you have a group coaching program, you're able to have multiple people right, 10 2030 people in a particular group, and that allows you to be able to scale and help more people. And then the 3rd 1 here is the online course programme with group coaching. So this is typically going to be like a higher ticket type of sale. And with this particular program, you have like an online course specific program. So let's say for, like, diet and nutrition or helping people lose weight. And then you have group coaching as well, where you're hopping on maybe twice a week, once a week with these individuals and you're helping them, right? Answer all these questions supporting them, encouraging them, challenging them. But the real difference here is that there's an online course kind of self study, along with the group coaching sessions as well. So, ultimately, at the end of the day, what you're really doing here is you're moving people from their current situation and you're utilizing your coaching programme toe. Help them get to their desire situation, right? So moving them from point A to point B and that is what you're going to be helping people with. So that's gonna be get for this video and we'll see you guys on the next one. Thanks 8. 3 Key Ingredients For a Profitable Coaching Business: a one here and in this video, we're gonna talk about the three necessities in coaching. So these are the three things that you must have in order to start and grow a profitable coaching business. Now it's really interesting to me to see that Ah, lot of people out there that want to start a particular business think that they need to have some sort of credential, some kind of professional degree or whatever that may be when in reality, it's not necessarily the case. So let's go ahead and jump right into this with coaching. You don't need any kind of special degree. You don't need a certificate from X Y Z College or from X Y Z Institution. You don't need any kind of specialized coaching business plan. Really, all you need is TheStreet. Things here OK, just start to grow to build a wildly profitable coaching business, And these three things are a compelling, valuable offer that provides a desired outcome. That's number one. Number two is a specific niche with a large number of potential clients in number three, a predictable system for attracting clients because at the end of the day, when you are helping your clients achieve, fulfill, accomplished, whatever that they're trying to accomplish their they're not going to ask you. Well, hey, you know, do you have a degree from X Y z college? Or are you certified right? Because that's not really important. To them. Was important to them is the outcome that they're going to be achieving right that they're going to be getting So then, when you think about it, your client just wants the results, right? And so that's why all you need is these three particular necessities and your coaching business in order to start and grow that profitable coaching business that I know that you can create. So with the compelling valuable offer that provides a desired outcome, the simple example is helping people lose weight and then the specific niche, right? This is where you're getting more specific. Put your offer instead of this, helping everybody lose weight. You're helping entrepreneurs whose weight right, and the more specific that we get, the better. So number three after we have, you know, a specific niche that we want to target. We want to have a specific outcome that these individuals are going to actually achieve number three is having that predictable system. And I'm gonna show you some strategies here where you're gonna be able to go out and find clients without spending any money on ads and how you can have that be a predictable stream of clients. So that's gonna be here for this video. Just wanted to share with you with the three main necessities in any particular coaching business. If you wanna have a successful and profitable coaching business, we'll see you guys in the next one. 9. How To Identify Your Client Avatar: a one here and in this video, we're gonna talk about identifying your clients. Avatar. Now, if you're unfamiliar with what Avatar is, it's essentially a fictional individual that we are able to put together, so that essentially mimics who exactly are kind is going to be right. The pain, the challenges, the different obstacles that they may be experiencing in going through. So we know exactly who the target. So let me go ahead and show you here some examples that I have And let's go ahead and just jump right into this. So this is the air in Avatar example here where we're essentially laying out where these individuals live, how old they are. What is the level of education? What have they accomplished? What are they struggling with? And this is essentially building out an ideal clients of ours. Right? So if we want to target individuals that want to increase improve their sales skills, right, we're going to develop a custom avatar. That is somebody that fits our ideal client criteria. Right? And so, as you can see here with the questions, this is where we're getting very specific and we're trying to figure out okay, so our ideal client is experiencing X Y and Z lives in X y Z area has X Y Z Years of experience typically likes this to be the likes, that right? And so you can see here the questions where we asked, you know, Okay, what is their family and relationship status? Are they married? Do they have a Children? If they do, how many Children were the hat? Right. So let's look at an example here of a particular individual avatar here for a social media marketing agency. So this individual here is somebody who owns an agency, and they're wanting to increase their business. So let's look at some of the goals, values, the challenges and the objections that they have in their particular you know, life. So let's look at OK, this individual here is 40 years old, is a male, is married, has two Children, lives in Orlando. They have this quote here occupation, and this is all going to be through research, right? This where you're researching these types of individuals, that would make the most sense right for you to be able to actually go out and target. So we look at the goals. Jenny wants to increase his agency business. He wants to increase the capabilities of his team. Scale the business. Jimmy is committed to professional development for himself, in his employees, providing value using white hat marketing principles, which essentially means they're not doing anything illegal sources of information. So this individual likes to read good to great think and grow rich. He likes to read Wired and fast company magazines. He likes these particular blondes and websites, right? And so up here, Probably the most important is the challenges and the pain points. So Jimmy is challenged with Skilling, his agency business. He is challenged with finding, training and retaining top marketing talent. Right? And so let me give you an example here of how we can help Jimmy. Right? So remember, the role of a coach is to really help with the clarity, help with the inner game, help it, really understanding what it is that they're looking to accomplish. So when we talk about finding, training and retaining top marketing town, Whoa. This is where we're breaking this down into its individual pieces. So when we're working with this individual, we're asking questions such as What does a top marketing individual look like to you. What are their characteristics? What are the qualities right where their values. So we're breaking things down so that we know exactly what this individual was looking for and someone were breaking this down into its individual pieces. We're helping them get clarity. And remember, clarity is one of the most important things that we do to help our clients with, right. We helped them get that clarity so they know exactly what they want and why they want that right here. Some pain points. So Jimmy's pain points are fear of losing his business competition, fear of his agency falling behind in the digital marketing scene. So, as you can see here, there's four main areas here that you can really gather information and find out. Okay, this individual here fits my ideal criteria. So if we were to actually coach this individual, this would be more on, like the business coaching or maybe executive coaching right, because this individual may have maybe 10 to 15 employees, maybe five employees, But he's still an executive, and he's trying to be the best that he can be hired. The best people and you know, essentially optimized what he's currently doing so that he can stay ahead and above and beyond where his competitors a right, Right? So identifying your clients avatar is extremely important for going out there and trying to get clients because you don't want to be just going after everybody in their mom, right? You want to be able to target individuals that fit within your ideal client criteria, and you figure that out by doing research, right? Going to forums, going to read It may be going to Facebook groups and you'll figure it out. Finding out what are some of these challenges that these individuals are going through? Right. So remember, put together your clients avatar information here before you're going after clients so that you know precisely exactly who you're targeting. So that's gonna be here for this video and we'll see you guys in the next one. Thanks 10. How To Position Yourself As The Authority: a one here, and in this particular video, we're gonna talk about positioning yourself as the authority. So how is it that we're able to position ourselves as the credible, authoritative individual right that can help the clients achieve accomplished whatever outcome were looking to achieve? And so we do this by specializing in a niche. So instead of telling clients or telling people that you do life coaching or your life coach, it's better to get very specific as to who you helped, because when you specialize in a particular niche, you're able to charge a premium, and you're able to provide a lot higher value to your clients. So when your clients figure out and find out, Hey, you only work with sales individuals. You only work with executives or you only work with people that want to lose weight, right? So that tells them that you specialize in that particular area and somebody who says like, Hey, you know, I'm a life coach or I'm a coach. In general, the value is going to be, ah, lot less because that individual can be coaching people on just anything and everything, and there's no specialisation and the specialization is where clients are able to pay a premium because they know that they're going to get that specialized attention right? And you're going to be focusing and on helping them accomplish X y and Z goal outcome because you specialize in that area. So remember, instead of telling people that you're just somebody who helps people lose weight as a coach or you're like a, you know, sales coach or whatever, that may be a great way to tell people what exactly you do is telling them how, exactly you help people accomplish a specific outcome. So let me give you an example here of a generalised versus a specialist, so a generalised. I'm my life coach. I help people lose weight. Those are very general statements and comedian just about anything Now with a specialist. Think about it this way. This is where you're telling people that you help male entrepreneurs. That's exactly who you help, and you help them lose weight. So that's what you help them accomplish. Achieve right through a customized fitness and nutrition program. So that's your unique mechanism as to how you're going to help them accomplished X y Z goal and so when you can tell clients I help X Y Z accomplish through X Y Z right through a X y Z kind of mechanism, right? When you can tell them this type of statements, they're going to know exactly how you can help them, what you do. And they're gonna look at you as that specialized A authority expert, right, Because you're really specific as to who you serve and you know exactly who you serve. Remember, clarity is king. Here you have the clarity as to who you serve exactly and precisely. And then they're getting help with establishing their clarity as well. So ultimately, when you're starting a coaching business, you want to make sure you are helping a specific subset of a market in your hyper specific as to what exactly you doing who you help? Because if you're just a generalist, yeah, you'll get some clients. But they're going to be low quality clients, and they're not gonna be able to see the true value that you can truly provide. So that's gonna be here for this video and we'll see you guys on the next one. Thanks 11. Developing Your Profitable Niche: Hey, one here and in this video, we're gonna talk about establishing your profitable needs. So we're gonna talk about what, exactly is a niche and what makes a good niche and whether or not you should follow the passion of a specific niche or the money right? Because you make stumble upon in each that maybe they're profitable. But it may not be a passion of yours. And so, with those types of niches, you can make a lot of money very quickly and easily. However, it can take a toll on you because any time that you run through any kind of problems, any kind of issues, it's really easy for you to get discouraged. So let's go ahead and trump right into this, and I want to share with you how essentially you're going to be able to develop your profitable niche. So let's talk about what, exactly is a niche. So a niche market is a subset of a market that has low barrier to entry, and it must be a specific group of individuals. So here are some examples people that want to make a lifestyle change writing. So this is a lifestyle coaching right life coaching essentially at its core crime. Another example here of entrepreneurs that want to maximize their performance. So this could be, like perhaps, executive coaching, business coaching. And so what makes a good in each market? So a good niche market is people that have a specific problem and are actively spending money to solve it or actively spending money and looking for a viable solution, right? And so there has to be competition. There must be others in the marketplace that are doing the same thing that you want to do right and target the same type of individuals that you want to target and that are having success. And then we have the question of Should I follow the passion or the money? As I mentioned briefly at the beginning of this video, If you're just starting out and you're looking to get started with coaching, maybe you have a background in sales. Maybe you have a background in psychology, whatever. That may be right when you're just starting out. Ah, highly recommend that you get started in a particular niche that you're very interested in , because at any given time that things don't work out. The way that you would have hoped. You run into problems, you run into all these different issues, right? Things that happen that are unfortunate, right? You're going to easily feel discouraged and you're going to want to give up. And so the best way to combat this is to do something that you're passionate about in the very beginning, right, so that it can be easier for you to keep going and overcome those obstacles frame. So as you move forward and as you progress, you can get into different areas, right? That may be a lot more profitable, but it's because you've kind of developed that mindset and you've developed that scar tissue because now you know how to deal with problems issues right in your particular business. And it's kind of the same thing all over again because what I've learned in the several years that I've been an entrepreneur and several years that I've started businesses, started different products and sold on various platforms. One of the things that I've really notices that business is essentially 90% mission business is essentially 90% mindset and 10% actual action and everything else, because if you have the most knowledge, the most credentials. If you are the top tip expert in your area, maybe you have been a coach for years. Whatever that may be, right. You have all this experience knowledge. If you don't have the proper mindsets, right, The right mindset to be able to overcome obstacles and challenges, then you're not going to be able to do very much because it in given time that something that stands in your way, right, you're going to get discouraged. And you're not going to want to take action because you're just gonna feel lost. You're gonna feel stuck, right? So understanding that mindset is crucial for any business and then for yourself to be able to start and run and build a successful coaching business. So that's gonna be here for this video and we'll see you on the next one. Thanks. 12. How To Package and Price Your Services: a one here, and in this video, we're gonna talk about pricing and packaging your coaching services, so there is really a ton of different ways that we can price and package our services. But I'm going to share with you some of the most common ways that you can set up your pricing and packaging so that it makes the most sense for yourself. And it makes the most sense for your clients that you can help them achieve that desired outcome in the quickest and most efficient way possible. So let's go right ahead and jump into this. Now. The pricing and package for a typical one on one coaching type of program is going to be typically 2 to 4 monthly sessions. OK, so you either have sessions bi weekly or you have them on a week to week basis. And here's some pricing examples here. So let's say that a client wants to sign up with your services if they pay upfront than they can pay only $4200 upfront for a six month coaching program. Okay, that's essentially $700 a month with a $1200 savings, and let's say that they want to break that down into three months. Well, if they're gonna break it down into three months, they're going to have to pay more because of breaking it up and payment. So a good example of this is 16 67 for three months, which equates to $5000. Now, the next one here is if they want to break this out even further into six months, then it's gonna be $1000 for six months, right? Every single month and the total is $6000. Now, this is something that I recommend as a last resort because you don't wanna have so many payments coming in, because here's the thing some people may not have the budgets to pay month after month, and they may say, Hey, you know what? I want to do this for six months and they'll sign up for six months, but they won't. Hey, the full amount. So only use this as a last resort for the monthly payments. Try to break this down either into one payment of 4200 or 16 67 for three months. Okay, so then the other way that you can package your services for, like a group coaching program. This is where typically, you have four weekly group sessions a month and typically, a group coaching program has a course curriculum and then has the four sessions a month. So here's some examples. A client pays 5500 up front, and it includes lifetime access. True, the course curriculum. So this is a course curriculum and the actual coaching as well. And then we have tear number two, which is the client pain. $2000 every single month for three months over, breaking this down into three payments. And then we have the pricing number three, where we have the $1200 a month for six months, and this is a total of $7200. Again, this is a last resort. This is for, you know, at the end of the day, if you know what clients could really benefit from this, you know, and you want to help them out as much as you can, you can go to that route, but it's not the most recommended because it's hard to stay up to date with the payments, and then sometimes payments can bounce even if you have everything automated, which is a requirement if you're gonna be doing any kind of payment plans. But ultimately I like to do either upfront or three months at the most. Uh, and if you're doing anything after three months, I mean it's going to cost them quite a bit, ultimately at the end, right? But they're going toe, have those low monthly payments. So think about this as far as what you want to do and how you want to run your particular program. Typically on this type of program here, to more of a high ticket program where you are having that course curriculum of maybe, let's say, diet and exercise program that you may have there where they can go through the course material and then get their questions answered and get more information from you, right coaching from you on those four weekly group session calls a month. So that's gonna be here for this video and we'll see you guys on the next one. Thanks 13. Understanding Your Clients Mindset: Hey, one here and in this video, we're gonna talk about your clients mindset. So it's important for you to understand that your particular client is typically within three different mindsets. And I'm gonna go over the three different mindsets here where they're going to be, either in a cold stage, a warm stage or a burning hot stage where they essentially know exactly what they want. So often times, we like to just pitch our services to everybody and anybody That may be a potential qualified candidate, but we need to understand that our clients are potential clients. Right are going to be a different stages. They're going to be some that are ready to go, some that are just kind of like searching and browsing around. So once you understand where your prospects are at in that particular buyers journey, you'll have a better understanding of the type of messaging, the type of, you know, sales methodologies I called you that you can use to get them over the goal line and to get them to actually become a pain client. So let's go ahead and jump right into this year. So in order to start and build a successful coaching business, you need to be familiar with not only your target market's biggest issues problems, frustrations, needs. You also haven't understand what they are thinking as they develop awareness of their circumstance. Right? So typically, there are three main types of client mindsets that you need to be aware of in order to be able to present the right type of information to those given individuals. Now, knowing these will help you position the right content, right, the right kind of messaging at the right time so you can build huge amounts of trust, credibility and report with your prospects. So let's go ahead and jump right into these here. The number one. This is a cold prospect now. This particular prospect here has a problem, but they aren't aware of a solution. They know that they have a problem that has given them trouble. But it's not necessarily something where they're actually actively looking for a solution, because they don't even know that a solution exists. Then we have mindset number two. This is where the prospect is warm. They know they have a problem and are looking for a solution. So this is where okay, they may be overweight, right? They may want to lose weight. And they are currently out there in the marketplace looking for diet and weight loss programs that can help them achieve their desired outcome of particular weight. Goal, right? And so this is where you can really differentiate yourself by presenting your program as a unique kind of specialized program in comparison to the rest out there in the marketplace. So Mindset number three. This is where you have a hot prospect that knows they have a problem. They know that the problem is a big problem for them because it's causing them a ton of pain and they have to fix it right away, or they're not going to be able to function properly. So something like this, right where we have somebody who is just on fire there, ready to go. So now let's talk about what kind of a message that I would put in front of each one of these particular clients that air at these different mindsets. So mindset number one right? This individual here knows they have a problem, but they're not aware of a solution that exist. So for this type of individual. I would put together some messaging and I would say, Hey, did you know that losing weight can help improve your dating? Life can help improve your quality of life. I can help you feel better about yourself. And here's this solution that I have here that can help you lose this weight and make you feel better about yourself and live a more fulfilling and healthier life. Right? So you're presenting them with a particular solution by telling them that you have a program that helps them achieve their desired weight, that they're going to feel better about their way. They're going to feel better about themselves. So that's essentially how you position your service in front of this individual here who is cold. So what? Somebody who's warm. I would mention that Hey, are you sick and tired of searching and looking for the ideal fitness or weight loss program out there? Are you tired of seeing all these ads and all these programs that promise you the best but are not delivering or don't deliver their results that you're looking for? Well, with this program, this is why we are different, or this is why my program is different and then going to the specific as to why your program is unique and different. Hey, I use this specialized technique or method that I came up with, or hey, I have this specialized program that I developed from the ground up through my years as a diet and nutrition specialist. Whatever that may be, right, you're trying to position your unique mechanism there as to why your program is different and unique in comparison to the others. And so mindset number three. This is where a prospect is hot. The problem is causing pain, and they must fix it right away. So typically, these individuals have tried other products. Try the services and you can position yourself as that kind of unique product or service that they haven't tried. So I would say something along the lines of Hey, are you tired of outdated products and services out there that promise you to lose weight that promise you a quick fix or that promise you the magic pill to lose £30 in 30 days? Well, I have a unique, customized program that you can finally use and finally used to lose that weight that you've always been dreaming of and been trying to for the longest time ever, right? Finally, your solution has arrived, and it's in my program that you're going to finally be able to lose that weight, even trying to for however long they've been trying to right. I'm just kind of giving him some ideas on how I would position the messages here for each particular mindset. So that's essentially how I would go about understanding these particular prospects where they are in their mindset and how I would position my messages right to each of these individuals. The cold individual doesn't really know that there's a solution out there, so I would make sure that I would position my solution as to whatever problem they have, right and then with warm prospects. They know they have a problem, and they know that their solutions out there and they're looking for him. This is where you really differentiate yourself through your unique mechanism, your unique program that does X, y and Z that no other program out there in the marketplace does. And so, with mindset number three, somebody who's really hot, they know they have the problem. They're actively looking for it. And they've tried a bunch of other products and services and have not got the solution, The outcome that they're looking for. And so remember here you really talking about them being sick and tired of all these products, all the services, all these, you know, programs that are promising the world and not getting them the desired result. And how your program is different in how your program is the final solution and how they can finally break through and lose that weight. Achieve that outcome that they've been trying to for so long. So that's gonna be here for this video and we'll see you guys in the next one, Thanks. 14. Best Places To Find Clients: a one here and in this video, we're gonna talk about the best places to find clients. Now there's somebody different areas that you can go online offline to find prospective clients to find your ideal clients. Right. But I'm gonna walk you through several different areas and then also another video. I'm gonna walk you through an example how you can get clients without spending any money on advertising. So let's go ahead and jump right into this year. I want to share with you. Some great resource is here for finding clients. So the resource is here are essentially very simple for you to use. Okay, so we talk about Facebook groups now, there are a ton of Facebook groups out there that are around and talking about your specific niche. I mean, if your niche is in the weight loss industry, you can easily go and type into the Facebook search weight loss groups, how to lose weight, diet and fitness groups. Right. So there are ton of those that you conjoined and start making valuable post connecting, engaging with people and being able to get them into your pipeline. And then we have Facebook ads which is going to require an investment. However, it's one of the best ways to get clients because you're actually showing adds to your target market and you're getting people to opt in to. That's saying email lists you're providing a valuable piece of information through, like an e book or a Cici and you're getting somebody on your list and then they're getting exposure to your right. You're building that trust, the credibility that authority through, maybe your Facebook ad and then we targeting them and then also through your email sequences. So then we have Reddick groups forums and then just simply doing a Google search about your particular niche Business association websites being I groups, local chambers of commerce, family and friends, meet up groups and then for link. Then you have, ah, great resource for BTB clients. Now the being I groups, this is for businesses. This is where businesses are essentially paying like a. I believe it's an annual membership that you pay with being I, and what that allows you to do is go to these networking events where businesses are looking to recommend refer right business to you and then vice versa. So really great place to go on network, and it depends on whether or not you're focusing in on the beat. A B niece or you're looking to fork would be the sea right business to consumers. So it really depends as far as it being. I groups what you're looking to target there, and then your local chamber of commerce is also another great place to go in. You know, see if there's opportunities with business owners because sometimes a business owner may not be a good fit for you, but they may know somebody that may be a good fit for you, that they could recommend that you can even pay them like a commission fee, for referring that individual over the meet up groups is also another great resource. There's meet up groups that hang out at least once a week all across the world that have to do with, you know, certain subjects. So they're gonna be meet up groups of how to start a business or how to grow your business or how to lose weight or all these different groups that you can join and go and connect with people at different events. Through these meet up groups and be able to get clients that way. And as I mentioned a link, then area here. Link is gonna be a great source for you, but it's really typically gonna be for the B two. B cited things. So if you're like executive coaching business coaching, then the length is going to be a great source for you as well. So that's gonna be here for this video and we'll see you on the next one. Thanks. 15. How To Get Clients Without Paying For Ads: a one here and in this video, we're gonna go over a simple way for you to be able to attract clients without paying for ads. So this is an organic method here that you can use to start getting clients without having to use any of your own money to spend promoting any kind of ads or offers out there. So let's go ahead and jump right into this. Now, this particular individual here, Chad has a great profile and a great example here of if you wanted to use your profile, which I recommend how you can use your Facebook profile the most effectively to be able to attract clients. Right? So one of the first things you don't know it is here is that he has a perfect specific headline here, right? He tells people, or anybody landing on his profile page exactly what he does, who he helps, and the outcome that he is able to provide to individuals. So his headline here is I help entrepreneurs lose weight, increase energy and 10 extra help in one hour a week. Right? So when people are landing here, they know exactly what this guy does, right? So There's no question here. And so when he does is he uses his profile here as essentially a hub right where he has people that he's friend requested because he's gone into different Facebook groups and his friend requested all these different people. So now he has kind of like a following. And so what he's doing is he's posting either on a daily basis or every other day or so a few times a week, he'll post like different tips and tricks in value pieces of information that his audience can resonate with connect with and that they will find, you know, extremely valuable. So let me give you some examples here. So here's a funny story that he posted talking about going to the gym, and instead of going to the gym, me put together a homework out for people to be able to follow. Uh, and then here he has some kind of message here, a post that he has when trying to kind of gain in position, authority for himself. And then here is a I believe it's like a testimonial that he has, where he was live with this individual. Dustin here and it says how Dustin is his lowest waiting years since joining the health and wealth blueprint. So this is a great way to build credibility and authority, because what he's doing is he showing results, right, testimonial, social proof of people that have gone through his training, his program that have achieved results, right? So that's huge for really positioning himself as a credible, authoritative figure on then we have some common standing here from individuals, and so some of these people are going to be like, Well, hey, I'm interested. I wanna learn more. Hey, how does it work? And so this is where he gets a ton of leads from, because other people are seeing that his program worked for them. And so if other people you know are going to the program getting results than, obviously they're going to be able to get results as well. So this is a great way here. And then here's some more tips here and then three strategies to fit healthy eating into your busy schedule. And so what he's doing here is he's just providing value, right, getting on camera on. And he's just like letting people know some tips and tricks and some methods to use to essentially lose weight, right? Lose weight fast. So definitely a great great tip there. And then down here he has, like, some home solution type of work out. So if you can't make it to the gym, here is these 4 to 5 different workouts that you can use at home without having to go to the gym. So again, what he's doing here is he's providing value to people. He's showing them. You know why you're not losing weight? What? You could do it to start losing weight and why you should book a call with them to essentially learn more. Okay, so this is essentially another post here of his results. Frank, uh, Let's go down over here on he's talking about here. I've learned that no amount of free content can change your life in anything. You get what you pay for it now. This is a great poster, and I agree, because we pay attention to what we pay for right? So if we get something for free, oftentimes it's not that valuable to us, right, because it's just free. There's no transaction there, but once we actually pay money There's a transaction there that's been completed, and now there's more value to that right? So highly, highly agree with this here. That's good message there. I'd rather you lose £30 in 90 days and learn how you did it. Then do a quick fix and lose it all in 30 days without a clue. And the world How right. So again, more value here telling people that losing weight is a process. If you lose weight super fast, you know it can actually be damaging to your body if you lose weight really fast. But he's telling people here that he would rather have you go through a 90 day kind of cycle and lose the weight and learn and kind of see the process as it plays out, rather than just having a quick fix magic pill type of scenario. So then here he has more kind of workouts. So he's doing all the right things here for having a profile that is attracting people to want to start working with them. Here's another post that is showing the different workouts, but also talking about his client So my clients lose weight, working out with only 75 minutes a week. Here's the deal. I know you don't have to work out. I hear it all the time and then he goes into why that's a myth and why you can start losing weight by following this routine here. So I definitely recommend you follow strategy like this. If you're looking to get clients for your coaching business, highly recommend you use these organic methods. Join different Facebook groups. Start posting these Facebook groups, asking questions firm. Request these people and let them know that you want to learn more about two mothers struggle some of their pain points to see if you can help them out. And one of the other things that I recommend is that you look to start a Facebook group of your own. Because that way you can funnel people from these Facebook groups into your Facebook group and start posting content there and have people in your hub. Because then you can build an audience in your group that you can keep promoting different offers to that, you can keep providing value to right in conjunction with your profile here. So that's gonna be for this video here, and we'll see you guys on the next one. Thanks 16. The Magic Sales Formula: All right, So in this video, we're gonna talk about the magic sales formula. So this particular video here is probably worth its weight in gold is probably worth the cost of this entire course. Because I'm gonna give you this the sales formula, right? That is going to be able to give me the ability to sell pretty much anything to anyone. Okay, because there's a very simple process that if followed time and time again, you're going to be able to get your desired result of being able to make a sale. Right? And this is all done on a very specific way. It is done by helping people right get a desired outcome, right? Because, you know, you think about it. The people that air going to be I'm getting on the call with you that our scheduling and call with you that are interested in your particular services. They have a specific need. They have a specific problem, a pain. There's something going on in their lives in their business. Whatever may be that they need help with, right. And they're looking for options. Are looking for somebody to come in and help them out, right? if it's a media pain of them not being able to grow their business, maybe they have been stagnant. They just been on a stained status quo, not really been doing too much marking, and they know that they want to take their business to the next level. But they don't really know how right, because they don't have the expertise. They are really good at what they do right running their business. But when it comes to getting a lot more leads, more sales, right, growing the business with extra marketing, they don't have those skills. I don't have that expertise. So they're coming to you to be able to find out, to see if there's an opportunity for you guys to work together, you to help themselves, their particular problem. So the formula is the gap. Okay, now, as I mentioned, this is going to allow you and give you the ability to sell anything to anyone. This is so powerful here, and like I mentioned this, this part alone is really worth the cost of the entire course. I mean, there's courses out there that will go for several thousands of dollars that go into this particular formula here, which is the gap. So if you look at it here on the left hand side, it's who we are. Okay? And there's a gap care challenges and obstacles to where who we want to be. You can now, if you really think about at its core, people don't really buy products or services. Okay, they buy better versions of themselves. Just think about if you are somebody who is looking to They say you're a business owner, right? You're looking to grow your business because you want to spend more time with the family. You want to take more vacations. You want to do this, you want to That that person, as far as where you are right now, is not going to be the same person that you are going to become. Once you accomplish those things right, there is growth. There's different things that happened so and these challenges and obstacles play factor through our process were coming in and we're acting as a consultant where coming in with a thought process right and mindset of Hey, I'm here to look and find out if there's an opportunity here for us to partner together for me to figure out where you are currently at in your business in your life. And if you know there's an opportunity for us to come in here and work together and help you get to where you want to be and who you want to be, right. Because if if you're not asking, I had a deep questions and getting and discovering information as faras what is the problem ? You know, why are they on the call with you and where do they want to be that you're doing yourself a disservice and you're not going to be ableto really do yourself a service by, uh, helping these guys get a better understanding of you know how you can help them, right? So all in all, really, sales is literally this In a nutshell, it's the gap is figuring out where your prospect is at their problems, their challenges, everything that they're going through, right? And it may be with digital marketing, for the most part, is okay. Their problems or challenges is they want to grow, but they don't really know how they don't really know how to do online marketing. They don't really know how to get more customers getting more leads, right? And if you think about it with our messaging, when you're reaching out to prospects in your marketing material where you least you should have If you're not obviously good, you're going to this course. You understand this when you're going out and you're reaching onto prospects you're never talking about Hey, let me do some marketing for you. Facebook as marketing double what you're talking about. Leeds. You're talking about more sales, right? That's what you're talking about, because it's the desired outcome, the end result of what you're providing. Because nobody really cares about Facebook advertising about this isn't that and all these different? You know, PPC all they care about is the ankle. What is it that they're going to get right? And in this particular situation, right? And what is what are people going to get as far as it outcome from working with you? Who are they going to become right, and you'll find that people are either trying to move towards something a positive outcome or move away from a negative outcome. In a lot of times we're trying to, for the most part of humans were trying to move away from pain, okay, And so if you think about it, we would much rather you know by something that is going to get us away from from any kind of pain or problems. Then actually, maybe buy something that is going to give us pleasure because there's ITT's. There's not very much incentive is what I'm trying to get to write. There's so much incentive to get rid of a problem because you're trying to move away from something you guys. So what you'll find is either people are looking to move towards a positive outcome. So I want to make $10 million.1,000,000 dollars because I want to be able to take more vacations. I want to be able to help my you know, my my workers, my employees, my company, whatever, or they may be on the opposite side of that where they're trying to move away from going under. Maybe the business is has it been growing? They're kind of in a rut. They're like, yeah, you know, we haven't been growing even kind of staying kind of stagnant. And, you know, I I want to make sure that we have longevity in the business and that we can, you know, not only take our business for the next level, but stay in business for years to come. Right? So your whole task write your entire task is really too right. Your job is to figure out, find out what are their problems, their challenges or obstacles that is preventing them from getting to where they want to be and really pouring salt on the wound. Right. Bringing up those problems, asking those questions, You know why? Why do you feel you're not able to grow your business at this point? What do you What do you feel is missing? You know, and they're probably going to tell you Whoa, Hey, I don't I don't really know how to do marketing. Maybe I've worked with other companies. I haven't got the desired result, you know, whatever. It may be right. It's about figuring out what those challenges and obstacles are and getting them to visualize and paint a picture of how their life would be once they actually accomplished all these goals, right? And be who they want to be, right, become what they want to be. So that's the biggest thing there and so what people will do is, though, pay for getting a desired result quickly, right through these whole challenges and obstacles. Here in the middle, there is a lot of growing pains. There's a lot of problems. There's time, right time is very, very precious. The most precious commodity that we have, you know, as human beings, right is our time. So that's why people are willing to pay thousands of dollars for services right to be able to get from where they are currently toe where they want to be. A lot of times right, people need help and they're willing to pay top dollar to get those kind of assistance, right? To get that kind of assistance, just think about a nice and simple example. Somebody who wants to lose weight, right? They are maybe £50 overweight, but they want to be, you know, at a certain way they want to be there at £250. You want to get to £200 OK, and there is somebody who has this formula, this product, the service or whatever that can help them transform their lives and get to where they want to be right and you know it's It's going to be, ah, lot of an easier sell because somebody has this blueprint, this formula that can help them and transform their lives right by just following this step by step. And that's where people pay the top dollars because they're paying for shortcuts. They're paying for people who have a specific blueprint, a guy that can walk them step by step versus them, going and spending the time. Energy and resource is trying to figure it out, just like with marketing, right? You know, you have companies that can hire people from, you know, from what then, or bring people in to their company and actually have a digital marketing team, Um or, you know, do it and figure out on their own right. But all that requires a lot of time. Energy and resource is right, especially when having to hire people to actually work in the company. There's insurance. There's all these different taxes vs hiring a owners such as yourself that they don't have to pay all these extra fees. You know you're coming in as a contractor and you're helping these guys get a desire to results very quickly, very efficiently and without any kind of problem. So this is really the magic formula that is going to give you thieve. Leg up from your competition is understanding that people are on the phone with you. They are interested in your services because they have a problem and they have a desired results that they want to achieve right and that you can come in and help them get that desired result right away. And so, if you really take time to understand this, think about this deeply. You're really going to understand just how powerful this is because in a nut show, this is the formula that is going to allow you to be able to sell anything to anyone. Okay, and really understanding that when you're on the call with these people, okay, with these prospects, you're looking to uncover pain problem that you could be used back. You can use as leverage further along in the coal, and we'll go over that in the script further along in the call. So that went objections come up and different concerns come up like it's too much money or , I don't know, like more John, you know you mentioned to me that you're really wanting toe grow the business because you want to spend more time with the family and be able to take more vacations. I think what we need to look at here is whether or not you're committed to being able to get all those things accomplished and do all those things that you mentioned. How committed are you to getting into getting that to doing that? Right. And so you're putting it back on, then you're letting them know. Hey, listen, you know, where is your commitment? You said you wanted to do these things. What is holding you back? Right. And so you're trying to dig deeper, right? Dig deeper and figure that out. Let me know if you have any questions on this, and we'll see on the next one. Thanks. 17. The Strategy Session: a one here and in this video, we're going to talk about the strategy session. So any time somebody sees your marketing material, anybody ever hears about you or somebody you know knows about your particular service, whatever that may be and they want to know more, right? The step that you need to take is have them scheduled a call with you on your calendar. I recommend something like Callin lee or acuity or schedule once counties actually going to be free where you can actually have about 34 questions that you can have them answer before the schedule on actual strategy session with you. But in this strategy session, this is what is going to be your tickets to sign clients, right? Your method. Because what's gonna happen is there going to schedule a call and then they're going to get on this strategy session, and they're going to get an immense amount of value in this call that's going to show them what exactly you're going to be doing for them throughout the program, right throughout your coaching program. So with the strategy session, we're going to be doing three things here. So the first thing we're gonna be doing is finding out what exactly do they want. Okay. And I'm gonna walk you through the strategy session script in another video, but I want to kind of walk you through the high level overview here. Right? So we're finding on what they want and what it would do for them if they had it. So if they're trying to lose weight, right, we're trying to figure out what would losing weight ultimately do for you. And we're trying to get past these top layers, right? Because top players are Hey, I want to lose weight. Well, why do you want to lose weight? What's important to you about losing weight? Well, I want to become more healthy. I want to feel better about myself. Okay, well, what's important to you about feeling more healthy and feeling better about yourself? Well, I will be able to know that I have peace of mind of knowing that I am healthy and that I feel better about myself and that I will have the confidence to go out there and talk to the opposite sex. So you're looking for what exactly is that core issue? That core reason why they're doing this Because, ah, lot of times and really the majority of the time people are saying that they want X, Y and Z, when often times is just a top player. So is your job to be able to dig deeper and find out what really they're looking to accomplish and what that would mean to them? So number two find out what their challenges are and how those challenges are impacting them. So in this particular scenario, we could ask them, Hey, well, you know what type of dieting programs or things have you tried to use to lose weight? And what type of outcome have you had with those, right? Well, hey, you know, I've tried X Y Z programs and they worked for a little bit, but they just didn't provide me the results that I was looking for. Okay, well, now you know that they've tried X, y and Z, and it just wasn't working or they tried really just any product or service out there that tells them that they can lose weight and that just hasn't gotten them results that they were expecting. So number three, This is where you show them how your coaching will help them overcome those challenges and achieve their desired goes. And so you're letting them know that you understand their challenges. You understand the impact of those challenges air having, and then you're showing them. Hey, you know what will you mentioned that you want to lose? Wait, because you want to feel better about yourself. You want to have peace of mind and that you want to be able to be attractive to the opposite sex, right? And so you're going to show them how your coaching is going to help them. And so you let them know, Hey, with my coaching program, we're going to help you, and you got to repeat exactly what they tell you back to them, right? We're going to help you get that peace of mind. We're gonna help you feel better about yourself. We're gonna help you feel more attractive and confident to the opposite sex. Right? So that's the key here is understanding what it is they want and then understanding what kind of problems and challenges they have been going through and are currently going through. And then you're going to show them how your program is going to help them accomplish, achieve their goals. That everything else they've tried has not worked. Right? So that's gonna be here for this video and we'll see you on the next one things. 18. The Magic Sales Script Overview: a one here and in this video we're gonna go over the coaching strategy Session Guide script Essentially, where we're gonna walk through exactly how we're going to conduct our strategy sessions in the type of questions that we're gonna wanna ask our clients. Why are prospect of clients that want to learn more about her services that want to sign up for our particular coaching program? So, as you can see here, you want to use this asset guide when conducting strategy sessions. So the overall outlining goal here in this first section is the introduction goes and what they mean. So here's a question that we want to start off with with every time that we're starting any type of ah, consultation, any type of strategy session is really looking to find out a little bit more about that individual. So here's the question. Tell me a little bit about yourself. So you want to learn about their current situation, what they're going through, maybe what they've tried and then question number two here is hyper important because it's telling you straight from their mouth what exactly their expectations are. So let's pretend that we've been working together for the last six months and have had a tremendous amount of success. Tell me, what would that look like to you? So, with this question, what we're doing here is we're looking to find out what exactly success looks like to them , because success may look like something different to you right then to them. So it's important for us to get their expectations. So we know what they're expecting. And they know what they're looking for, so we can give him exactly that. So here's question number three. If you had that in just the way that you like to have it, what would that do for you? Right. So we're really looking to find out losing the weight, all that stuff that we're doing for them, right? What is that going to ultimately do for you? What would be the best part about it? Why? So we're digging deeper, right? We're peeling back the layers of the onion. We're trying to find out at the core what this all is really doing for them. And then we have the challenges and their impact and cost. So what do you think could be slowing you down? Standing in the way or stopping you from having all of this, right? So Lister goals from question two. What else do you think could be slowing you down? Staying in a way or stopping you? So you want to have them tell you? Okay? What do you think? It's slowing down and you want to ask them. OK, what else? Because once you say what else? For whatever reason, I've done this so many times. People will just automatically find other things because, you know, they're only able to tell you so much off top of their head. But when you get them to really think about it a little bit more, they're able to find out other things that may be impacting or challenging them through their process of wanting to do this on their own. So what impact do you think these challenges are having on your business? Your relationship on yourself, whatever that may be, right, depending on who your target market is. What impact are those challenges having in other areas of your life? How long have you challenge has been going on? What's the worst part about these challenges again? So we're trying to really dig deep here to find out all the implications of these problems and what they're doing right? The turnaround and the lights at the end of the tunnel. This is where we're showing them that there is light at the end of the tunnel through your particular coaching program. So if you could turn all of these challenges around it flow freely toward your goals, what would that do for you again? We're trying to find out what this is going to do for them at a deeper level. What's the best part about that? Why? What have you found most valuable about our time together so far? So remember, what we're doing here is trying to get some clarity as to why they're really doing this right. As I mentioned to a lot of the other videos, people think that they want to lose weight because you want to lose weight when in reality and maybe because they want to get in, attract right, the opposite sex, right? That maybe their main objective, it's not really about losing weight is that they want to feel more attractive to the opposite sex. We go down here and we have I have a program designed specifically to help people overcome the sort of challenges and achieve these kinds of results. Would you like to hear a little bit more about it? And this is how you help them. So explain how your coaching service works. Use a five part coaching methodology and related back to their goals and challenges. So, you know, you're saying, Hey, John Smith, I work with clients for X amount of time, and we work on these five things clarifying your direction, strategizing your actions, upgrading your skills, optimizing your environment and then mastering your psychology and explain what each one of these means and how it relates to his or her challenges if applicable. So then you want to check to see if there with you after you've explained each piece of the five part methodology. So they're asking, Hey, does it make sense with this, Be of benefit to you? Would this be a value to you? And then you explain your fees and then you let him know which one of these is going to work? That's right. So you're assuming the sale you're saying which these options you feel would be the best fit for you. And so then you congratulate them. Let them know. Hey, I'm looking forward to working with you, helping you accomplish achieve X y Z equals. So if somebody isn't ready to move forward, you want to dig deep. You want to understand where that's coming from, Isn't the cost isn't the value, is it where they just may not feel comfortable? You want to ask them questions such as What, specifically have we not discuss today? That you may still have some questions around s so that I can make sure that you have enough information for you to be able to make the best possible decision for yourself for your business, whatever that may be. Right. So you want to understand kind of where they're coming from because an objection, oftentimes is their own insecurities coming across. So it's up to you to be able to ask the right questions to defuse that toe, understand it, but then also to agree with them, right? So I'm gonna provide a copy of this particular script in the course here, you're going to be able to download it to use for your strategy sessions. And so that's gonna be here for this video and we'll see you on the next quarter. Thanks 19. How To Deliver Your Coaching Services: a one here and in this video, we're going to talk about delivering your services. So once you sign a client on right, they are ready to go. You've gone to that strategy session. They are completely on board. Now. You got to be able to actually deliver your services. And there is the three main ways that you can easily deliver your services. Now, here's the thing with technology. Nowadays, you don't even have to meet your clients. This is a big deal here because before the Internet, right, you had to go out and physically meet clients you had to do. It may be at a mutual location in your own office. You had a have all these different things in order to start a profitable coaching business . However, now you can easily just do things online. So let me go ahead and show you here the three ways that we're gonna be able to deliver our services. A one on one session with private coaching that typically has 2 to 4 monthly sessions. So this could be through like a Skype session where, like you're doing a video call where you'll have one on one interaction when they can answer questions you're gonna have accountability, can have different supports, different challenges that you provide to your particular client. And this is where you have either weekly or bi weekly calls right every single month to make sure that your particular clients is staying on track. And oftentimes, when you're doing one on one, this is going to be maybe your most high ticket because you can only work with a limited number of individuals on a one on one setting, right. But you can work with a whole lot more people in a group coaching setting, and this is where we're going to go into number two here, where you're coaching individuals in a group with weekly group sessions. So let's say you have people that are looking to lose weight or they're looking to increase their business. These are all people that have the same interest, right that are looking to achieve, accomplish similar results. And so you have weekly calls in a group setting where they can ask questions. You can respond to them. They can interact with other people in the group that can connect again, engage, right, and so that's gonna be a better way for you to spread yourself out and be able to work with , you know, 10 2030 40 50 clients at a time versus having one on one, right? So then we have the 3rd 1 here, which is the online course programme. And really, the difference here is that the group coaching is just literally a group coaching type of scenario. But with the online course programme, there is course curriculum that the client can get access to, as well as having the group session. So and this one here, This is more of a high ticket kind of product where you are charging anywhere between 5 to $10,000 you have the curriculum course material there That is a self study. And then every week they're jumping onto these group sessions and they're getting their questions answered. They are getting a ton of value, they're interacting with others. So that's how you're going to be able to deliver your services through these main ways here . So that's gonna be here for this video and we'll see you on the next one. Thanks