How To Start A Consulting Business and Get Clients Fast | Patrick Dang | Skillshare

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How To Start A Consulting Business and Get Clients Fast

teacher avatar Patrick Dang, International Sales Trainer

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

2 Lessons (9m)
    • 1. How To Start A Consulting Business and Get Clients Fast Intro

      0:53
    • 2. How To Start A Consulting Business and Get Clients Fast

      8:21
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About This Class

One of the most challenging aspects of starting your own coaching consulting or freelance business is getting clients.

You might be an expert at what you do and have the ability to bring massive value to people, but if you can generate sales, you don't have a business.

Most entrepreneurs struggle for months or even years before they figure out how to get their first clients and charge what they're worth.

So in this video, you're going to get a fast pass and learn the exact strategies on how you can start your coaching, consulting, or freelance business and get your first client FAST!

Meet Your Teacher

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Patrick Dang

International Sales Trainer

Teacher

Hey, it's Patrick here!

Now, I’m on a mission to help everyday people to generate more sales for their business using the most cutting-edge B2B sales strategies.

After a successful sales career in Silicon Valley, I packed two suitcases and booked a one-way ticket to Thailand and started my journey with the aspiration of creating world-class online B2B sales training all while living a digital nomadic lifestyle.

And since then, I’ve traveled to many countries while creating programs training over +30,000 students in over 150 countries.

And over time, it became clear that no matter what country you’re from, what your background is, or whether or not you think you have the talent to sell...I’ve found that sales is a skill anyone can learn... See full profile

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Transcripts

1. How To Start A Consulting Business and Get Clients Fast Intro: everybody. What's going on? It's Patrick doing here Now, In this course, what you're gonna do is we're gonna learn exactly how you can start your own coaching, consulting or freelance business and get clients fast. Now, you might be an expert at what you do. However, one of the most challenging parts of having your own business or starting your own business is actually getting clients and closing Mawr deals. So in this course, you're gonna learn the framework on exactly how to do that, which is creating offer, reach out to potential customers and eventually get a sales meetings to close the deal. And you're gonna walk away with all these steps once you take this course now for a class project, What I want to do is I want you to share your number one lesson that you learned in this course and share it with the rest of the community so that we can all share feedback and learn from each other. So if you want to learn exactly how you can start your own coaching, consulting or freelance business and get clients fast, I'm looking forward to seeing you in the course 2. How To Start A Consulting Business and Get Clients Fast: Now, if you ever want to start your own coaching, consulting or freelance business, you already know that one of the most challenging parts of this is actually getting clients . You might be an expert and professional at what you do, but maybe struggling to get your name out there and get your foot in the door toe actually have conversations with people you want to work with. So in this video, I'm going to show you exactly how you can get started, whether you're coaching, consulting or freelancing and get your first clients fast, everybody, What is going on? So in this video, I'm gonna show you exactly how you can start your own coaching, consulting or freelance business using the skills that you already have or the skills that you desire to acquire. And, of course, once you do already have the scales or if you're in the process of learning it, really the most important side of actually starting this type of business is getting clients. So we're going to show you exactly how you can get more clients without having to spend money on marketing or advertising and bridges going to show you the simplest, most effective way to actually do this in star selling your services. And by the end of this video, you're gonna walk away with strategies to get your first clients fast. And if you are currently a coach, consultant or freelancer or want to start this type of business, let me know in the comments what you're number one. Biggest struggle around. Coaching, consulting or freelancing are, and I will make a video about that in the future. Now to go ahead and get started on how you can get clients fast. Let's go ahead and move into step number one, and that is creating and offer. So here's thing. Whenever you're selling anything, whether it's a product but in this case a service right, you always want to make sure you have some type of offer. What is it that you're gonna help someone do or accomplish, whether it's using your advisor expertise or if you're actually doing the work for them? What is the desired outcome? You want your customers toe have, and you want to make sure you are specific as possible, because if you're to general, it's hard for people to understand what kind of value that you can bring to them. But if you know exactly what type of person you want to help, how you want to help them, and you know the desired outcome that will be reached once you actually do the job, whether it's selling your expertise or actually doing the job for them, it's very clear whether or not someone will want to work with you based on your offer. So an example could be you could help local bakeries generate more leads and get more people in the door into the bakery. Or you might be helping local gyms get more membership sign ups. And let's go ahead and use myself as an example, right? My offer is I help people in sales, generate more leads and close more deals, Right? So you want to make sure that you have an offer that is somewhat specific, where it's very clear if you position your offer, you tell your offer to somebody they're gonna know right away whether or not they see value in taking on your services. So we want to do is first you want to pick an industry that you want to work in and come often offer for this specific people in this industry, right? And you want to even narrow it down. And Korean ideal customer profile. And all that really means is if you were to imagine who your ideal customer is, you know? What do they look like? You know, what kind of work are they doing? How much money are they making? How are you going to help them? Right. So once you find 20 companies that fit this industry that fit your ideal customer profile, all you have to do from there is reach out to these people to see whether or not they want to work with you. And that is actually going to lead us into step number two, which is outreach. Okay, So the first step is you created an offer and you know exactly what you want to work with. Seven Number two is reaching out to these people now. A lot of people, when it comes to selling their services, they rely on friends of friends or something like that. And sometimes you may not have that many friends, or you may run out of people to talk to you, right? And that's natural. It happens to everybody. So here's the thing that you can do to get more clients fast. And that is, you can actually send a cold email, meaning that you're sending an email to someone who has no idea who you are or what your offering and see whether or not they want to talk to you, right, so you can either court email them. Or you can send up a linked in message, which is pretty much just a cold, linked and message. It works the same way. So here's taking it from the top. You created a list of 20 companies or 20 people you wanna work with. Then from these 20 people you want to send them either a cold email or a cold Lincoln message, whichever you prefer. And in that email, you're not necessarily selling anything to them. Yet you just trying to see whether or not they have any challenges that you can potentially solve. So how I like to structure the emails is first. I like to start over problem that the prospects on when you want to work with it's probably facing, and then I want a position my services as the solution to that problem, and at the end, I wanna have a call to action, meaning I want to set up another meeting with them or talk to them over the phone or meet them in person to see whether or not it makes sense to work together. And that's essentially the basic structure of that cold email or that chord. Lincoln Message. Now for this video. I don't want to go too deep into exactly line by line what to say in that email. But if you want to see something like that, go ahead and leave a comment, letting me know that you want to see more videos on cold emailing. But for this video, I just want to give you the high level strategy on how this all works. Essentially, no email or cold Lincoln message starting out with the problem than coming in with a solution, which is your service. And then you having a call to action. The end to schedule that meeting, whether it's over the phone or in person. Okay, so that is step number two. The outreach now Step number three. So the people that reach out to So let's say it's 20 people you might get a few people that respond, and then you might get maybe two or three meetings out of those 20 people that you message , which is not bad for cold outreach, right, because essentially, you're getting these meetings for free, and you didn't have to pay any money to actually get these leads. Now, when once you talk to these people on the phone, essentially all you need to do is listen to their problems, ask questions and see one of the challenges that they're facing. And essentially, you're not necessarily selling anything to them. For the majority of the call, you're just listening to their problems and qualifying to see whether or not they could actually benefit from the services that you want to sell once you have understanding of their pain points. And you know that your services, whether it's a coaching service, consulting or freelance service, can solve that problem than at the end of that sales, meaning what you want to do is you want to say, Hey, you know, it seems like I might be able to help you. Do you mind if I tell you a little bit about what I do? They're going to say Sure, go ahead and tell me and then you go for your pitch and I actually do have other videos on how to run sales meetings and had a pitcher products or services. So if you want to check them out, go ahead and cut the link somewhere on the screen or check out the links in the description . But essentially, from a high level perspective in that sales meeting, you're just asking questions, understanding pain points, solving their pains at the end with a pitch. And at the end of that meeting, they're going to decide whether or not they want to move forward with you. They might need more phone calls to learn a little bit more about your services. If you have a higher price point and some cases, if your price makes sense, they might be able to make the decision on that call right there. But the tie everything back together. Those air essentially the three steps on how to essentially start your own consulting, coaching or freelance business and really just get clients in the door as fast as possible , because if you're unable to generate sales and get clients than you don't necessarily have a business. Soto kind of summarize. Everything we have real quickly for the first time is to create a offer that you can pitch to your potential customers, right, and you want to find people that you want to work with. Usually I like to start up with 20 have been reach out to them from their you. What you want to do is you want to send a cold email or Lincoln message to these 20 people to see if they want to work. A few a percentage of the people are going to respond and in another percentage are actually going to take that meeting with you. And in that sales meeting, you want to just understand their problems, see how you might be able to bring value to them and, at the end of the call, decide whether or not it makes sense to work together. So that said, that's pretty much the three simple steps that you can use to essentially start any type of business, whether consulting, coaching or freelancing and get clients fast in the comments. I'm really curious to know whether you're a coach, consultant, freelance or maybe you might even have your own agency. And if you do have this type of business or you are thinking about starting this type of business, let me know what your number one challenge is or your number one hurdle that's preventing you from starting this type of business. Even though it may be simple, there might be some challenges that I might be able to help you if in future videos. So that said, my name's Patrick Ewing and I'm going to see you guys in the next one.