How To Showcase Your Best Stuff Without Bragging or Boasting | Larry Easto | Skillshare

How To Showcase Your Best Stuff Without Bragging or Boasting

Larry Easto, Best-Selling Writer

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7 Videos (33m)
    • Welcome

      4:40
    • Introduction

      2:55
    • Content Marketing

      5:22
    • The Ideal Marketing Strategy

      5:29
    • Telling Your Story

      4:54
    • 3 Key Content Marketing Strategies

      4:05
    • Your Book

      6:04

About This Class

The strategic use of relevant and valuable content in our marketing communications allows you to establish your personal credibility and qualifications without advertising or self-promotion.

In other words, content marketing allows you to showcase your best stuff without bragging or boasting.

By sharing true stories with your audience, you can help them understand how you and your services can help them with their individual issues and opportunities.

By the end of this class, you will know:

  • What content marketing means
  • Why content marketing Is ideal for service-providers
  • How telling your story as part of content marketing
  • 3 key content marketing strategies
  • How writing a book is excellent content marketing strategy

3

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Larry Easto

Best-Selling Writer

Many years ago, lacking both entrepreneurial desire and business know-how, I became a self-employed professional.

Disenchanted as an employee of a large organization, I became an entrepreneur by default.

Much has happened since that shift from employee to self-employment. Along the way, being the great teacher it is, experience has helped me learn more about marketing than anyone really needs to know.

As is the case with life, good marketing experiences get better when th...

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