How To Setup A Trust Based Funnel - The Squeeze Page | James Canzanella | Skillshare

How To Setup A Trust Based Funnel - The Squeeze Page

James Canzanella, Affiliate Marketing

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3 Lessons (14m)
    • 1. Introduction

      0:49
    • 2. Primer

      2:20
    • 3. How To Setup A Trust Based Funnel - The Squeeze Page

      10:27

About This Class

If you've ever wanted to create a funnel that builds up your trust and authority, delivers exactly what your targeted audience wants, then allows you to increase your conversions when promoting any type of offers... then this course is going to be perfect for you. In this section I'm going to show you how to setup the first piece of the puzzle which is going to be the squeeze page. I'll walk you through creating a squeeze page along with giving you a template so you can create your very own in whatever niche you like. Sounds pretty cool, right? Then be sure to enroll now and I'll see you on the other side.

Transcripts

1. Introduction: Hey, it's James gains in L. A. And welcome to my course, where I'm going to be shown you how to set up a trust based funnel. And in this course specifically, it's all going to be about the first step, which is going to be the squeeze page. Now It doesn't matter what type of software use what type of landing page builder plug in WordPress theme, whatever it's going to be. How you create a squeeze page is always going to be pretty damn simple, all right, there's going to be a few steps you're gonna want to walk through, and I'm going to template it in front of you just to show you how simple it's going to be. So regardless of what nature in our regardless of what type of software funnel builder or squeeze page builder you use, you can literally replicate it in your own niche whatever you're doing. So if that sounds interesting to you and you want to see the first step to setting up a trust based funnel, go ahead and in role right now, and I look forward to seeing you on the other side 2. Primer: Hey, I'm back. It is James Ken Zonal. And in this video, I'm gonna be walking you through a very simple template when it comes to setting up a trust based funnel for a squeeze page. So if you've ever seen any type, of course I've done. When it comes to a squeeze page, you'll know that they are very, very similar, simply for the fact that I like doing what really, what works really well, Ari, I don't usually deviate from it. If I'm going to be using obviously a template like this, I will maybe perhaps change a few things around. Usually it's going to be like the benefit or the type of objection, whatever it's going to be. But the template is usually very similar because it works very well. When I first started off in solo ads, probably invested around $40,000 in total. When it comes to solo, adds coaching paid traffic, all that fun stuff. Now remember in a Weber one of the squeeze pages I had had, like a 70% opt in. Now that obviously is going to be a little bit off, because if someone comes here page again and let's say it was just one visitor and they opted twice throughout. Let's say a month, it's going to be, you know, it's going to add that as an opt in, so it's obviously a little bit higher than it should have been. But it was pretty much a testament to how well, very simple squeeze pages tend to work. All right, you see a lot of those squeeze pages that are like the guru ones. I recommend split testing. Those last right always start with simple, simple, always seems to work. So with this template that you see right in front at the top is going to be kind of like a pretty headline where it's going to be free, X reveals or an ex is going to be the lead magnet that you're going to want to use. So let me just put a simple list of types of lead magnets that you can use. This isn't going to be on your squeeze page. Normally, I'm just reading notes for you. Okay, so because the type off bay or lead magnet or freebie, or give away or care it, whatever you want to call it can make a difference in terms of options. So that's something you're gonna wanna test. So a cheat sheet he cheat list, you could say so free. You could do would see template. Okay, those air. Probably some of the best that I have come across, right? For the simple reason that all of the three that I just mentioned right there are very easy to digest. They can solve a very big problem very quickly. And it's something someone can use for a good amount of time. For example, one of the best kind of options I remember getting was like the I think it was like, I don't know, 14 step sales letter to cheat. I remember I used that and, like my my conversions literally doubled. It was that good? It was exactly what I was looking for. It's not gonna be one of those video courses where it takes like an hour to go through. All right, so you don't need these really long e books. The best part about these freebie giveaways is that they can be done very quickly, especially if it's a cheat sheet. Er and she list. It's like a the 10 best niches to use on Instagram. Is that going to take a long time to create? No. And that's good because the person can get the relevant information very quickly and you can actually go through and make the, you know, freebie quickly. So you don't waste a lot of time. Imagine going out there creating a five hour video, of course, giving it away for free on Lee to realize people don't want it in your cost per leaders way too expensive. That would be the last thing you want to do. So this is the reason why I recommend these. Okay, it's much easier to get opt ins because it's very easy to digest, and it's easier for everyone. Okay, so I'm just gonna get rid of that. So what you would do here is to say, like free, she list reveals or free, she she reveals, or free upset Put cheat choice. Ah, free pdf template download reveals. Okay, Whatever it's going to be, just let him know what they're going to be getting. That's the main idea here. So next is going to be the big benefit. It could be something like how I are how to awesome without suck. OK, very great headline. Now, depending on where you're going to be running your squeeze page if you're going to be using FBI had to be careful about claims just cause they're kind of annoying with that. But, I mean, if it's free traffic, it's on your website. Feel free to do whatever you want. So something I could say. Like how I made, you know, $400 using one simple little video. Okay, let's just say I was going after affiliate marketers who want to use YouTube. And then here would be something. This is only going to either smashing objection or add a little bit extra to the benefit already doing so here. I could say something like without ever getting in front of a camera. Okay, cause that could be a big objection. A lot of times when it comes to creating videos and it can save you a lot of time. All right. Do you see how I did that there? Or I could do something like how I made using one simple video, you know, without spending a dime. Oops. I would make that definitely smaller, so it doesn't take up much space Let's do that right now. So here. Sure. Something like that. And then I could say, since I already have a without their, I could say, um and you'll never need to get in front of the camera. Okay? Something like that. To see how I add a little more. But this is the biggest aspect you're gonna be testing the most. All right? Don't worry about as much of the simplicity that's been tested so often. I'd rather have you test what you put here in here. This is gonna make the biggest difference. Okay, so keep that in mind, and then this is going to be a little bit extra. Let's do another one. Let's pretend we're not gonna be running paid advertising, so I don't have to worry about claims. Like how I lost seven pounds and I don't know, 23 days without doing any cardio. Okay, So could be, like, free. She list download reveals. All right. So they're gonna get a cheat list of how I lost £7 in 23 days without doing cardio. So literally all it's going to be our like, the main bullet point steps of what you need to do, and then that's all I need to do to basically download. And this would be a little bit extra. And I didn't have to give up my favorite foods. Right? You see how that could be a little extra. So if someone saying All right, all right. So you lost £7 in 23 days. You didn't do any cardio, but you probably had to give up all your foods and starve yourself and eat like a bird. And then they see Oh, but and I didn't have to give up my favorite foods, so they didn't make thinking. Really? All right, that's interesting. So do you see how that works? It's usually an objection that's going to come up in their mind. All right, well, you didn't do any cardio. You probably starve yourself. This is going to be that little bit extra to kind of get them off the fence. Say, Oh, well, maybe I guess they didn't strive himself would see how it's done. It's also a curiosity thing. All right, So, overall benefit something they want and then you know, another benefit slash objection breaker. All right, this is going to be what you need to test the most, and obviously that kind of goes hand in hand. With this and of course groups, you contest what type of download it's going to be. That's very easy to do. You can just literally change it on here. Okay, next is going to be the button. This is, Ah, one of my favorite buttons ever to search for, like download now PNG images, I'm sure be able to find it. Digital Marketer uses this one all the time, and it's no wonder why. It's just just looking at it makes you want to click it all right. And aside from that, having one of these open ups like pop ups is micro continuity. So if someone clicks on this there, Mork committed to entering their email as opposed to it just being like Enter your email here, okay, it's been tested and proven over and over, so this is what it would look like. This is about as simple as it gets. Please enter your best email below to download your free all right, and make sure it's same as it is on the front page, right? Make sure it's congrats of cheat list cheat list or if it's template template. Okay, and it says, Best email. This is something I always put You can either put into your best email into your primary email or enter your favorite email. Right, because there's more chance is that if you tell them to do that, they're going to write. You don't want their spam email that they check once a month. You want their primary one because obviously you're gonna get more opens and interaction, all that fun stuff. So into your best email address here, then, of course, this is something else that you contest. I'd probably test this kind of last because they actually have to quick on this button before they can see it. But it could be This would be changed, obviously, to download my freed she list number. Make sure it's congrats with everything you're mentioned before, and then you're free Gift will be sent to your email address. Now, after they opt in, they can pretty much get their free gift and about a minute, or even less if they click through. But I liked putting this because if someone sees this and thinks that they're only going toe have the free gifts sent to the email address, and they really want your free gift. What does that mean? That means they're gonna have to enter an email address. That's valid. Okay, so that's why I like putting that they're even though they're pretty much going to get it either way pretty quickly. So hope that makes sense. Or you can put something else like we respect your privacy, whatever it is completely up to you. I just prefer this. Okay, So they would enter new email and they would get sent to the next page, which is gonna be another video. And then last but not least, what I like having here is just a Facebook light page. This kind of give you some social proof as you build up your page. I never focused on building that. People just like it in the background. So let me show you what it looks like. Okay, so just be something like that. So if someone is friends with any of your friends on here, it'll actually show that Hey, look, this person, this person and this person I know all like this person, so it's kind of like adding social proof, which you can do. And, of course, that the bottom earnings disclaimer, privacy policy make sure you have something like that, especially if you're doing paid ads. They're always looking for no privacy policy. Make sure your actual real person real business, and that's about as simple as it gets someone heads download. Now the drop open box comes down and then they can enter the email. Let me show you that. And there you go. After you click on that, they would just enter their email address you would save to your email, and then they get forward into the next page, which I'm going to be showing you next. 3. How To Setup A Trust Based Funnel - The Squeeze Page: Hey, I'm back. It is James Ken Zonal. And in this video, I'm gonna be walking you through a very simple template when it comes to setting up a trust based funnel for a squeeze page. So if you've ever seen any type, of course I've done. When it comes to a squeeze page, you'll know that they are very, very similar, simply for the fact that I like doing what really, what works really well, Ari, I don't usually deviate from it. If I'm going to be using obviously a template like this, I will maybe perhaps change a few things around. Usually it's going to be like the benefit or the type of objection, whatever it's going to be. But the template is usually very similar because it works very well. When I first started off in solo ads, probably invested around $40,000 in total. When it comes to solo, adds coaching paid traffic, all that fun stuff. Now remember in a Weber one of the squeeze pages I had had, like a 70% opt in. Now that obviously is going to be a little bit off, because if someone comes here page again and let's say it was just one visitor and they opted twice throughout. Let's say a month, it's going to be, you know, it's going to add that as an opt in, so it's obviously a little bit higher than it should have been. But it was pretty much a testament to how well, very simple squeeze pages tend to work. All right, you see a lot of those squeeze pages that are like the guru ones. I recommend split testing. Those last right always start with simple, simple, always seems to work. So with this template that you see right in front at the top is going to be kind of like a pretty headline where it's going to be free, X reveals or an ex is going to be the lead magnet that you're going to want to use. So let me just put a simple list of types of lead magnets that you can use. This isn't going to be on your squeeze page. Normally, I'm just reading notes for you. Okay, so because the type off bay or lead magnet or freebie, or give away or care it, whatever you want to call it can make a difference in terms of options. So that's something you're gonna wanna test. So a cheat sheet he cheat list, you could say so free. You could do would see template. Okay, those air. Probably some of the best that I have come across, right? For the simple reason that all of the three that I just mentioned right there are very easy to digest. They can solve a very big problem very quickly. And it's something someone can use for a good amount of time. For example, one of the best kind of options I remember getting was like the I think it was like, I don't know, 14 step sales letter to cheat. I remember I used that and, like my my conversions literally doubled. It was that good? It was exactly what I was looking for. It's not gonna be one of those video courses where it takes like an hour to go through. All right, so you don't need these really long e books. The best part about these freebie giveaways is that they can be done very quickly, especially if it's a cheat sheet. Er and she list. It's like a the 10 best niches to use on Instagram. Is that going to take a long time to create? No. And that's good because the person can get the relevant information very quickly and you can actually go through and make the, you know, freebie quickly. So you don't waste a lot of time. Imagine going out there creating a five hour video, of course, giving it away for free on Lee to realize people don't want it in your cost per leaders way too expensive. That would be the last thing you want to do. So this is the reason why I recommend these. Okay, it's much easier to get opt ins because it's very easy to digest, and it's easier for everyone. Okay, so I'm just gonna get rid of that. So what you would do here is to say, like free, she list reveals or free, she she reveals, or free upset Put cheat choice. Ah, free pdf template download reveals. Okay, Whatever it's going to be, just let him know what they're going to be getting. That's the main idea here. So next is going to be the big benefit. It could be something like how I are how to awesome without suck. OK, very great headline. Now, depending on where you're going to be running your squeeze page if you're going to be using FBI had to be careful about claims just cause they're kind of annoying with that. But, I mean, if it's free traffic, it's on your website. Feel free to do whatever you want. So something I could say. Like how I made, you know, $400 using one simple little video. Okay, let's just say I was going after affiliate marketers who want to use YouTube. And then here would be something. This is only going to either smashing objection or add a little bit extra to the benefit already doing so here. I could say something like without ever getting in front of a camera. Okay, cause that could be a big objection. A lot of times when it comes to creating videos and it can save you a lot of time. All right. Do you see how I did that there? Or I could do something like how I made using one simple video, you know, without spending a dime. Oops. I would make that definitely smaller, so it doesn't take up much space Let's do that right now. So here. Sure. Something like that. And then I could say, since I already have a without their, I could say, um and you'll never need to get in front of the camera. Okay? Something like that. To see how I add a little more. But this is the biggest aspect you're gonna be testing the most. All right? Don't worry about as much of the simplicity that's been tested so often. I'd rather have you test what you put here in here. This is gonna make the biggest difference. Okay, so keep that in mind, and then this is going to be a little bit extra. Let's do another one. Let's pretend we're not gonna be running paid advertising, so I don't have to worry about claims. Like how I lost seven pounds and I don't know, 23 days without doing any cardio. Okay, So could be, like, free. She list download reveals. All right. So they're gonna get a cheat list of how I lost £7 in 23 days without doing cardio. So literally all it's going to be our like, the main bullet point steps of what you need to do, and then that's all I need to do to basically download. And this would be a little bit extra. And I didn't have to give up my favorite foods. Right? You see how that could be a little extra. So if someone saying All right, all right. So you lost £7 in 23 days. You didn't do any cardio, but you probably had to give up all your foods and starve yourself and eat like a bird. And then they see Oh, but and I didn't have to give up my favorite foods, so they didn't make thinking. Really? All right, that's interesting. So do you see how that works? It's usually an objection that's going to come up in their mind. All right, well, you didn't do any cardio. You probably starve yourself. This is going to be that little bit extra to kind of get them off the fence. Say, Oh, well, maybe I guess they didn't strive himself would see how it's done. It's also a curiosity thing. All right, So, overall benefit something they want and then you know, another benefit slash objection breaker. All right, this is going to be what you need to test the most, and obviously that kind of goes hand in hand. With this and of course groups, you contest what type of download it's going to be. That's very easy to do. You can just literally change it on here. Okay, next is going to be the button. This is, Ah, one of my favorite buttons ever to search for, like download now PNG images, I'm sure be able to find it. Digital Marketer uses this one all the time, and it's no wonder why. It's just just looking at it makes you want to click it all right. And aside from that, having one of these open ups like pop ups is micro continuity. So if someone clicks on this there, Mork committed to entering their email as opposed to it just being like Enter your email here, okay, it's been tested and proven over and over, so this is what it would look like. This is about as simple as it gets. Please enter your best email below to download your free all right, and make sure it's same as it is on the front page, right? Make sure it's congrats of cheat list cheat list or if it's template template. Okay, and it says, Best email. This is something I always put You can either put into your best email into your primary email or enter your favorite email. Right, because there's more chance is that if you tell them to do that, they're going to write. You don't want their spam email that they check once a month. You want their primary one because obviously you're gonna get more opens and interaction, all that fun stuff. So into your best email address here, then, of course, this is something else that you contest. I'd probably test this kind of last because they actually have to quick on this button before they can see it. But it could be This would be changed, obviously, to download my freed she list number. Make sure it's congrats with everything you're mentioned before, and then you're free Gift will be sent to your email address. Now, after they opt in, they can pretty much get their free gift and about a minute, or even less if they click through. But I liked putting this because if someone sees this and thinks that they're only going toe have the free gifts sent to the email address, and they really want your free gift. What does that mean? That means they're gonna have to enter an email address. That's valid. Okay, so that's why I like putting that they're even though they're pretty much going to get it either way pretty quickly. So hope that makes sense. Or you can put something else like we respect your privacy, whatever it is completely up to you. I just prefer this. Okay, So they would enter new email and they would get sent to the next page, which is gonna be another video. And then last but not least, what I like having here is just a Facebook light page. This kind of give you some social proof as you build up your page. I never focused on building that. People just like it in the background. So let me show you what it looks like. Okay, so just be something like that. So if someone is friends with any of your friends on here, it'll actually show that Hey, look, this person, this person and this person I know all like this person, so it's kind of like adding social proof, which you can do. And, of course, that the bottom earnings disclaimer, privacy policy make sure you have something like that, especially if you're doing paid ads. They're always looking for no privacy policy. Make sure your actual real person real business, and that's about as simple as it gets someone heads download. Now the drop open box comes down and then they can enter the email. Let me show you that. And there you go. After you click on that, they would just enter their email address you would save to your email, and then they get forward into the next page, which I'm going to be showing you next.