How To Set Up & Run Effective Amazon Ad Campaigns | Geoffrey Howell | Skillshare

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How To Set Up & Run Effective Amazon Ad Campaigns

teacher avatar Geoffrey Howell, Digital Marketing & e-Marketplace Professional

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

5 Lessons (35m)
    • 1. Sponsored Intro

    • 2. What is Sponsored Products?

    • 3. Set up Your First Campaign

    • 4. Optimizing Your Campaign

    • 5. Some Helpful Tips

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About This Class

In this class I'll teach you all about Amazon's pay-per-click ad service, Sponsored Products, and how to run effective ad campaigns for the highest conversion rate and sales. We'll cover how the platform works and what it does, how to set up your first campaign, and how to optimize your campaign. Lastly, I'll share some helpful tips to make sure your ads stand out on Amazon. Enjoy!

Meet Your Teacher

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Geoffrey Howell

Digital Marketing & e-Marketplace Professional


I'm a digital marketing consultant who helps companies optimize their digital presence by creating a unique, engaging brand story and customer experience.

I received my MBA from the ASU Thunderbird School of Global Management and have several years of experience helping companies reach their online goals. My specialty is e-Marketplaces (Amazon, eBay, et. al) and helping firms stand out in highly competitive environments.

In short, I love the digital world and helping companies be the best they can be!

Please feel free to reach out to me with any questions - my Skype is geoff.howell7, or you can reach out to me through the Skillshare platform. Happy Learning!

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1. Sponsored Intro: Hello, everyone. I'm Jeff Howell, and in this class, we're going to teach you all about Amazon sponsored products, which is Amazon's at platform, which is very similar to Google ads. However, it's only on Amazon, and I'm gonna teach you how to set up and run the most effective Amazon ad campaigns possible. We're going to start with talking about what sponsor product is and how this platform works and where it's access through. Seller Central. I'm going to teach you how to create your first campaign that I'm gonna show you how to optimize your campaign to make sure it's running the most effective way possible. And finally, I'm going to share with you some key points to remember that will give your campaign the best chance for success and ultimately lead to the most sales. So click on that and roll button and we'll see you in the next section. 2. What is Sponsored Products?: Welcome back in this section, we're gonna talk about Amazon spots and products. We're going to talk about what it is, where the ads appear, how the as air structured and keywords, how we pick them. With Amazon, you can use either automatic or a manual targeting, and we'll get into the differences between those two and finally, why you sponsored sponsor product ads and when you should use them. So if we go to amazon dot com, okay, and if we type in a particular product, let's say we're looking for iPhone cases. So I type in iPhone case and we could see that sponsor product ads still appear right at the top of search results. We can see here where it says sponsored product, these Air all sponsor product adds. People have set up ad campaigns for they bid on particular keywords. Someone bid on the keyword phrase iPhone case, and the highest bid gets these search results at the top search results pages. It's just like a Google paid search ads. They also appear here on the right hand side, scrolling down, and if we were toe critic, toe click on a particular one, we can see as well. On that ah detail page of that product, it appears at the bottom as well sponsored products related to this item. This is sponsor product ads. So as far as the ad structure there structured exactly like, um, Google paid search ads are where you have your campaign. Your have your daily budget that you want to spend your start date and your end dates your duration where they are. A little different is in the targeting type, so you can choose either automatic targeting. Or you can choose manual targeting with automatic targeting based on the particular product , your advertising, the copy, the key words in that product detail page Amazon will pick based on their algorithm, the best products and search results for your product to come upon based on what customers searched for With manual targeting, you are pitching your pick, picking the keywords that ah, your product will be associated with. So you actually give Amazon the keywords, and you designate the key words that you want to bid on. So that's the major difference between Amazon sponsored products Search and Google paid ad search. Is this manual and automatic targeting so we'll get into the difference and which one to pick in orderto apt him. Optimize your campaign. But for now, it's important to know the difference between these two Soas faras when you should use sponsor product campaigns. Obviously, if your product is not well known and you don't have the sales traction of other products in your category, that's when you want to use a sponsor product ads. Because, as you can see the they appear right at the top of search results. You get that visibility and those additional eyeballs. So if your product doesn't have the sales or the number of reviews where organically shows at the top of search results, that's when you want to use sponsor product abs. Also, if you have high inventory products on your just trying to move a lot of units, that's also a good time to use sponsor product ads. And if you have seasonal products that appear just on Black Friday or cyber Monday, these air good times to run sponsored ads as well. They are effective. They are able to gain quite a bit more visibility and more impressions as well. So you want to be, you know, careful of when you run them and if it's the right circumstance, but they are effective. The next section will get into how to design your Amazon sponsored ads so that it's the most effective. 3. Set up Your First Campaign: back in this section, we're going to talk about how to design your Amazon sponsored product ads so that they're the most effective, meaning the most visibility, the most eyeballs and ultimately, the most conversions. So we're gonna talk about the basic components of the EMS on sponsor Prock, Dad, which is the daily budget, the duration, how long you wanted to run for and how to do your targeting, whether you want to use automatic or manual targeting, and we'll get into the specifics of which one to choose and why. So if we go to Amazon Seller Central, this is the home page for all Amazon marketplace sellers, and we go to the top, it says advertising and campaign manager. We go here, and this is where we start the design of our campaign for a particular product. Gonna click on Create campaign now as far as the campaign name. This is internal, so no customers will see it when they're shopping for your particular product. So, for example, let's say I was advertising a flexible tripod. I'm gonna name this flexible tripod, and then I'll put October 2016 in the event I run campaigns in multiple months or multiple years. This will let me know exactly which campaign this is. So next is a daily budget. But before we get into the daily budget, excited already has his name. So just put 16 here before we get into daily budget. Let's talk about the duration, because that will kind of help determine what our daily budget would be so for. I'll assume this will be your first campaign you're running, so you typically want to run your first campaigns just for a limited amount of time, just so you can get that data that Amazon will supply you with us faras, keywords and what is strong for what customers to search for and what keywords have little toe. No relevance. So I like to set my campaign first out the bat after a week. Now, let's say, for example, my total campaign budget that could spend was only $50 for example, it really depends. Typically, the marketing spend, uh, you want a return of about 51? Typically, um, ideally, you'd be around 8 to 1. But let's say, for example, are marketing budget was $49. Just to make this simple that means my daily budget will be $7. So whatever your total budget is that you can spend four your designated time, period. Just divide that by the number of days to get your daily budget. So if I had $1000 budget, for example, and it was running a campaign for 10 days, that would give me a daily budget of $100. So for this example, our budget is $49 for one week. So seven days, $49 divided by seven days that $7 a day. So we'll settle like that now as we get to targeting type. Since this is the first campaign, and we really don't have any strong knowledge yet about what keywords are working, we want to choose automatic targeting and take advantage of Amazon's knowledge and their algorithms and their superior customer knowledge as far as what people are searching for, because choosing automatic targeting will provide us with a report within a few days of what keywords people are searching for and how our products come up. So this will be able to tell us which keywords air strong and which keywords have very little usefulness at all so flexible Tripod is going to be a Kieber that is going to be very popular because this is a popular product on Amazon. But let's say I chose a keyword that didn't have particular revenue relevance. For example, three foot tripod. Now this would seem like it might be a strong, long tailed keyword when in actuality, once we would get the report, we find out that this has zero clicks or very few clicks, so that would give us the knowledge to no longer use that keyword on any campaigns moving forward. That's why, for this first campaign out the bat, we want to use automatic targeting and again take advantage of Amazon's knowledge and their expertise and picking three appropriate keywords based on what people are searching for at a later campaign. Once we have that, then we can set up a campaign with manual targeting, using the key words that we gained in the report from the automatic targeting campaign and use those in our manual targeting campaign because that will reduce the cost as it will take out all the frivolous keywords that are not really leading to conversions. So clicking automatic continue next step and we can leave this Azad Group One, since this is the first ad group that we're running for this particular product now as far as default bid. So how Amazon works and similar to ghoul is that you will only be charged. One sent over the highest cost of that particular keyword. So, for example, let's say for the word tripod just an example. The keyword is 50 cents, that's that's a current cost. Now, if someone had set their default bid at a dollar, for example, they would only be charged 51 cents because Amazon only charges once sent over that bid costs the top big cost throughout all people bidding on that keyword. So what you want to do as a piece of strategy is set your default bid to a very high amount . I'm gonna set mind to $2 because I rarely see keywords that are over $2 this will guarantee that at least if I get a key word and the top bid is 50 cents, If my bid is only 50 cents, that means anything over, I will not be able to win because my default bid was only 50 cents. However, if I set my default bid at $2 this will guarantee that I will win the keyword and get placed when people search using that keyword. If I bid a high enough amount Hein off ceiling to guarantee that I get ah shot at that particular keyword. And again, Amazon will not charge you $2 for every time you get a click. This is just the max bid that you would be willing to bid for a particular keyword again. So the key word was 50 cents. You would only be charged 51 51 cents, one sent over the top price for that particular keyword. So I'm gonna use $2 as my default again. They won't charge me that they only charge me one sent over the actual bid amount. And here I am, going toe pick which product I wish to advertise. Now a great way to recognize Amazon products I like to use is the ace in. Now the aces right here. This is Amazon's unique identifying further product. Ah, lot of people use Q as well, but I find there's a lot of skew variation and I find that a sin is the safest way to make sure you are advertising the exact product that you want advertise, because Amazon supplies only one ace in per Amazon product. So typically, a lot of clients I work with have a spreadsheet where they keep all of their hastens. One place for easy analysis. Easy finding here, since his authority pre plot period will just click on this one. Let's select and boom, that's it. You can see the image that is featured in this ad is the main image of that particular product detail Page s Oh, that's that the image that will appear in search results. You cannot, unfortunately, change the image for Amazon sponsored product ads that are run through the marketplace. The Amazon vendor you can. But that's, Ah, different lesson, and they have a completely different platform for this. We're just going to stick with Amazon Seller, and that's pretty much it. You click the product you want advertise. You can, uh, select multiple products to advertise, which can be successful if they're in within a particular category. Once you start entering into different categories, things would be can get a little complicated a little messy. My advice would be to set up one campaign per product group. So if I want to run multiple flexible tripods here, I could definitely do that. I could just keep selecting once that I wanted to advertise you. Could men? You can advertise as many as you want, but in order to keep it consistent and order Teoh, get some real actionable data based on keywords that you're gonna use in future campaigns. I would stay within one particular product category, and that's it. You hit, save and finish and you'll see here your campaign was successfully successfully created. Your ads will be live within the hour and campaigns. Performance is reported within 48 hours. Now the campaign performance is where you're going to get going to get that keyword list of the most popular keywords that customers clicked on when searching through Amazon. And that report will be invaluable in in producing your next campaigns to make sure there is productive as possible. So that's it. The campaign is set up in the next section. We're just going to list some of the key things you have to remember in order to run a successful Amazon campaign 4. Optimizing Your Campaign: Welcome back in this section, we are going to talk about optimizing your Amazon ad campaign. Eso We're going to look at the various advertising reports that Amazon supplies. Once you have a campaign in place, we're kind of talk about manual targeting keywords, which is an option you can use when designing your campaign, as opposed to automatic targeting, which we covered in the previous section. And then we're also going to talk about a great place to look for keywords. Is the auto populate in the search bar on Amazon? So if we go to Amazon Seller Central and just to refresh, this is the home page for all sellers on Amazon. Amazon MARKETPLACE This is a page they should all be familiar with, um, if your advertising campaign manager and we'll see here at the top where it says reports once this populates those reports and you want to scroll down to advertising reports. So once we're here, you'll see that these are all of the reports that Amazon offers for your campaign once they've been running for at least 48 hours. So it's a lot of reports, and it's a lot of information to sit through, but really, you can find the key data to manage your campaign in just a couple of these reports. So instead of spending a lot of time trying to pull insights from each one, my advice would be to go first off to the campaign performance report because this will have all of the key metrics that you really want to keep an eye on, and we'll let you know how your campaign is actually doing. So let's just go to this bottom one here. This is a campaign, and if we click download and this will pull the report now, it pulls the report in a text file. What I like to do is open it in a New Excel file. It's much easier to look at the data and to sort the data and toe. Just look at it more from an overview perspective, but also have the ability to manipulate it. So if we go here showing finder, bring up this and we're gonna right click that and open with Excel right here. Okay, Now, this is the campaign performance report. Now, as you can see at the very first row, here are all of the metrics that it supplies. And it's all the ones you really need to manage and manipulate your campaign. So we have the clicks, impressions, the click through rate, which is the number of impressions divided. I'm sorry, the number clicks divided by the impressions. So impressions is the number of people that have seen your ad. So they're searching through Amazon for your particular product and the number people that actually see the ad not click. It is the impressions. The number of people that actually click on your ad is the clicks and the click through rate is the clicks divided by the impressions. So this is your 0.3% click through your total ad spend. That's how much you've spent on your campaign. What this is is the total of the number of clicks that you received times, whatever the average cost per click waas, which is this figure here. This is the average cost of the key words that you have been on and that people actually clicked on. And then finally, it gives you the actual number of orders, the dollar amount of the order, so you can see here what? How your adis performing based on the number of clicks. It's getting the number impressions. It's getting so as faras managing the number impressions. This is one obviously you really want to focus on, because the more people that see your ad, obviously, the more likelihood it is that they will click it. So before you can even get people to buy it, you have to make sure that people can actually see it and so to increase. This obviously is going to be managed through your keywords. So these are the key metrics in the campaign performance report. As I mentioned, there's a lot of different reports that you could run. But really, that's the key one that will have all the information you need on one spreadsheet. So that's a great one on the estimated Page. One bid is great as well, if you're looking to see what the average cost is for particular keywords. But as we mentioned in the second in the last section that if you set your default key bid high enough, then you should be safe and always make sure that you're still in the qualifying range to get that particular keyword if it's available. So my advice years. Just always make sure your default bid is, ah, high number at least 2 to $3 because, um, depending on what your particular budget is. But you want to make sure your least giving yourself a chance. And again Amazon will not charge you more than one sent over the top bid price of that particular keyword. So the key word camera, for example, has a top bid of 50 cents and you bid $2. Even though you bid $2 you will receive that keyword cost at 51 cents. Only one sent over. So yes, campaign performed support. That's really the key one you want to look for now. The second report you really want to look at is the search term report. Now the search term report will give you a rundown of all the keywords that people are clicking when they're searching for your particular product based on the automatic heward and campaign that was populated. So again, run an automatic campaign first for at least a week to get that knowledge base and have Amazon's keywords and algorithms have the data populate this report for you. Once you have it, then we can see, really, which keywords are performing and which keywords are not performing. And we can remove the keywords from the report that are not before him. Well, so again, we'll show this and find her open with it. Excel. Here we go. OK, so if we look in column see, you can see that these are all of the key words. And based on this, we can also see the number of clicks it is getting. So we see her that I believe this was for a, uh, GoPro adapter amount our go pro accessory. Uh, you can see here all the cliques. And now what I would recommend doing is you can sort this so I would sort it by calling I. So there's many, many ways you can run sort in excel, and I'm sure there are people out there much more skilled in excel than I am. But what I'm gonna do says data sort, we're gonna sort my column I, which was clicks and we want a sort largest to smallest. So this will tell us right off the bat which keywords are receiving most clicks so we can see her. Obviously, GoPro is receiving tons of clicks. We want to make sure we keep that one. We could see the average cost per click is 58 secs, 67 cents. So we want to make sure our default bid is a least higher than these figures here and then so we can see which ones are getting the most clicks. We can also see which ones are getting zero clicks. So if we just scroll down even these ones, they're obviously not helping our conversion rates at all. So we can just remove these because there's no point in having keywords on there that people will click that don't result in conversions, because that's all all that's gonna do is cost us money. So what we want to do is remove the key words that are not resulting in conversions, or at least additional click through rates, where they're spending time on page and actually leading to conversions. So that's that. Sorry, this is bugging out a little bit, but that's essentially the rundown right there of how you want to do it now. Another great place to look for keywords is here in Amazon's pre population. So if we go here we go to Amazon and this should pull up momentarily and we could see a great place to find keywords. So let's say I have a particular product. It's a tripod. Let's do something different. Let's do Ah, let's do ah blanket. Let's say we're just let's say I sell blankets and I want to search for blankets on Amazon . A great place to look for keywords is how Amazon pre populates its search queries. So if I just started, like typing and blanket boom, we can see that all of these keywords pop up. Now. They may not necessarily be relevant to my particular product. Let's say I'm selling a Mexican blanket, for example. Well, none of these are Mexican blankets, obviously, but what it might be good do and you can play around with. This is to include some of these terms in your search results. Let's see, it doesn't make some like, and I type mixing like it boat. Now let's say I didn't have any of these search terms in my keyword targeting for my Amazon ad. I can now had all of these key words because these are all the top search terms that people search for when they type in Mexican blanket into this search bar. So I want to make sure that these keywords are included. And even if they don't match my product 100% that doesn't mean a customer won't or will or will not buy or look at my particular product. So I want to make sure at least that thes keywords are included in my report. So when I go here and you know I can create my campaign using manual targeting, which is if we go and we go to campaign manager and we can see here that if I wanted to set up a new campaign and we'll just use as an example will just use some some dummy figures. So create campaign. And this is, well, just name this Mexican blanket. And again, just dummy figures here was put in. $1 has the $1 minimum. So there we go. Start date and date. Let's just put the 19th perfect and let's switch toe manual targeting. So remember, in the last section, automatic targeting Amazon picks all the relevant keywords based on relevant customer searches. Manual targeting you are picking the actual keywords so uh, again run your first campaign using automatic targeting to gain Amazon's knowledge base. Once you have it, switch to manual targeting to make sure you're running the leanest, most efficient campaign possible. So when we go to manual targeting and you can see right here, you choose your product. Um so well, just protect. We'll just pick the first thing that pops up. Let's pick that boom. There's my selected product just so I can show you this section. Now, your default bid. We want to set it high, Remember? So set that at $2 now, these air all the suggested keywords that Amazon suggests for you. Now, based on the report you receive, if none of these air relevant, you don't have to include these where it says here on the right, provide your own keywords, Click on that and boom. You can upload all of the key words that you want to upload. An Amazon will associate these with your account, and you can add upto 1000. You can add up to 1000 keywords, which is great, but remember, you want to make sure you're including keywords that will actually lead toe conversions and two additional clicks. You don't wanna put in keywords that air irrelevant or don't have specific, um, usefulness to the customer or what your product is. You want to make sure there is a match there and again, you have to play around with it. But using Amazon's pre populate is a great place to look for keywords. If you're kind of stumped on where you can go, obviously it's free. And it's just a great place to look, because these are the most popular terms that people are searching for an Amazon for whatever you type in the bar here. So that's it. That's how Teoh run it with the manual settings, so that to make sure people aren't clicking on key words that are not going to lead to conversions for you. So in this next section, the last section, I'm just going to show you some key points. You should definitely remember if you're to run and optimize campaign, so we'll see in the next section 5. Some Helpful Tips: Welcome back, everyone in this final section, we're going to talk about the key things you want to remember in order to run a successful and effective Amazon campaign. So the key things we're gonna talk about are obviously key. Words can't be overstated enough. Their importance on also the reviews of your product having a tight detail page, which is the individual product listing that customers go to when they click your ad. You wanna look at competitive offers as well, And lastly, the timing. So was faras keywords. It can't be overstated enough how important keywords are in how Amazon reaches its customers and how your product gets in front of the customers who are the most willing to buy. So you have to make sure when you're running your campaigns that you do what I suggested because I found that that works the best as Faras first running a automatic targeted campaign in order to get those Amazon keywords and then after it's been running for a few days, even a week, then switching to manual targeting. So what that does is just to make sure that you get Amazon's knowledge base, but then once you switch to manual targeting. You take out the erroneous keywords that really don't help with the overall conversion and and you making sales. So the importance of keywords cannot be overstated. Please make sure that you're putting in the correct keywords using the auto populate function, using the search term reports that you get through through Amazon and the advertising reports, you're looking at your campaign performance and seeing what's what's not performing what is performing. Here's a search term report and the campaign performance report. So look at those two. I wouldn't even worry about these other reports. You'll just get bogged down with too much information. But the campaign performance report and the search term report are really the key things you want to focus on and really use to manipulate your campaign and make sure it's at its top. Performing next is reviews, so there's no point in having a product advertised on Amazon. If your product doesn't have any reviews are very poor reviews. So for Goto iPhone case, you'll see everything that pops up on the first page is going to have tons of reviews now on Amazon. Reviews are absolutely crucial, and it could say the same for me When I'm shopping. I want to make sure something has a certain level of social proof, so you'll see all of these sponsor campaigns running here. Look. 107 reviews, 60 interviews, even two reviews is fine as long as you have a good start count. You know, 3.5 to force to fight star average obviously, but you just want to make sure you have some reviews in place. There's no point in running a campaign if you don't at least have some reviews, and they're decent amount. The reason is, look how competitive it is on Amazon. There are so many various buying options. And so if I'm a customer and I'm going on, Amazon and I have a choice between AH, company that has 107 reviews of force are average or this company here with a 3.5 so reviewer or no reviews much lower, you can find him out there. And if I had the choice between the two, all things being equal and it's zip identical product, I'm gonna go with the company that has the higher review count and higher star review because that just lets me know in my mind that I'm more comfortable and I'm going to get the actual product that I'm expecting. And then it's going to perform the way as it's been advertised, so very important that you at least take steps to make sure your your product or service has ah suitable number of reviews and a decent start count on Amazon. We'll have another lesson planned on how you can get reviews. Very cost effective way she can get reviews, but for now, just keep in mind that that is absolutely crucial. Toe having a good performing campaign. So when I say tight detail page, this means that everything on your detail page has to look good and and pop off to the customer and make them want to buy your product. So make sure your images are all very clean. You have the best images possible here have the maximum that you're allowed to put. There's variations on how many images Amazon will actually allow you to look toe load up, but I would shoot for at least five high quality images. White background, crisp. You can get a detailed and Amazon has the magnifying service on their on their images so people can zoom up if they so wish. If it's possible, make sure vary. Eight. All the very the various iterations or color ways your your product comes in. If it comes in multiple ways, try to get them all on the same detail page because this increases conversions. Momentous lease. Oh, it's it's very helpful toe. Have all of these on the same detail page as well. Now in your bullet points, you want to make sure they describe the product. Exactly. If your product doesn't work with with certain products, make sure you mentioned that it customer that won't deter customers. What will deter customers, though, is if you say your product does work with it and it turns out it doesn't. So I found that honesty is always the best policy, especially on Amazon, which is so customer focused. Make sure you have information in your, um in the description of your product, which, if you scroll down, it will show up computers awfully slow today. I apologize, so if he keeps going down again, sponsored products here and it should say description here ago. Product description so this company has a very short description. I do not recommend this. You want to use the least 500 word descriptions where you're putting everything in there that is going to make the customer want to Brian your product. Why is your product different? What sets it apart? Why they should choose yours over others because again, it is so competitive on Amazon. So make sure your detail pages as tight as possible. Obviously, correct grammar. Make sure everything spelled correctly. Make sure the images or tight etcetera. So as far as competitors offers again, this is going back to kind of the reviews we spoke about and also the price range. If you're running a sponsor, that product for an iPhone case, for example, um, you see here this one for the seven is 14 99. But let's say yours is 24 99. It's going to be very hard to be competitive, even though you're advertising. If your product is priced way out of the box, there's just no way because that's what this product has. 108 reviews. 4.5 stars Press 14 99 If you were coming in at 24 99. It's a $10 difference. That's huge. It's not going to be as competitive unless there is something that justifies customers spending $10 more on your particular products. So assed faras looking at competitors, make sure you're within the price range for what your product is. So the easiest way to do that is just to look at other people selling similar products to what you sell on Amazon and make sure your price competitively. If your product does have additional features and provides additional value, make sure those value points are communicated in the detail page of your product. So fighting the last thing we look at is the timing. As far as the timing. You want to make sure that you're running campaigns during times when you know there's going to be a lot of traffic on Amazon. So we're going into the holiday season right now. There's going to be a lot of people shopping online for Christmas gifts and other holiday gifts for their loved ones. And Amazon is one of the first places people go so running campaigns during the Thanksgiving Christmas time. New Year's is always going to be much higher converting than product ads that are run, for example, in March or April, where product product acts are typically not as highest converting. So try to focus your ads around specific retail commercial events like a cyber Monday, Black Friday, um, Easter Valentine's Day. If you have products that are geared around that particular holiday, you want to make sure you run them at a time where there's just increased traffic on Amazon that will just lead team or impressions and ultimately, more sales. It's going to be difficult toe have successful campaigns running at times when there's just autumn, or there's just average or or slightly above normal traffic. You want to really target times when you know there's gonna be a lot of eyeballs and a lot of of people searching on Amazon, which typically is revolving around these holiday periods. Also, I'm just speaking from ah week perspective. People shop if you look at reports on when people shop during the week on Amazon. But people vary in the amount of sales during the weekends is much lower compared to during the week. As it turns out, people do most of their Amazon shopping when their work. So the best time to launch your campaigns is right at the start of the week. This is really when traffic kind of that is that it's tipping point at its zenith for Amazon. And then, as you get to Thursday Friday, it slowly tapers off. So my suggestion would be when you're running your first campaigns, make sure you run them at the beginning of the week, and not not to start them during during the week end because you won't get the sales A and B. You also won't get the valuable data that Amazon provides once your campaign has been running for a few days. So there it is, some key points that you should remember. Run, run running your Amazon campaigns Thank you so much for for hanging out with me and allowing me to show you some insights into Amazon sponsor product ads. If you have any questions, please feel free to lead them in the comments, and I'll get back to you soon as I can. And this is Jeff. How again, Thank you