How To Send The Best Dang Cold Emails Of Your Entire Life (Part 1) | NICK SARAEV | Skillshare

How To Send The Best Dang Cold Emails Of Your Entire Life (Part 1)

NICK SARAEV, Body Language, Productivity & Technology

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5 Lessons (15m)
    • 1. This Course Is For...

      1:40
    • 2. Getting Started With Cold Emails: Tracking Pixels

      4:39
    • 3. Open Rates & How To Improve Them

      2:18
    • 4. Clicks and CTRs

      2:41
    • 5. Conversion Rates 101

      3:20

About This Class

The Truth: Most people absolutely suck at cold emailing.

They use weak headlines.

They send to the wrong people.

And their email content reads like it was written by a twelve year old in English class.

These people - many of them experienced salespeople or founders with dozens of years experience - can not create a simple email campaign to save their life.

But, with this course, you can.

Over the next four hours of videos, I'll give you the secret sauce. I'll show you, word-for-word, how I and many others have made thousands of dollars with incredibly simple emails that take less than a few minutes to write.

And most importantly, I'll show you how I decouple my time from my money using cold emails. It's how I literally close deals and make money... in my pyjamas.

Specifically, you'll learn:

  • How to write red-hot email copy that makes people want to click, call, and convert

  • The best, cheapest, and most efficient cold email software

  • How to easily source your leads - where to go, how to download, how much to pay (and some more.. controversial.. tricks)

  • How to set up your own multi-step drip campaign so you can send thousands of emails on autopilot

  • Why and how to track everything - from button clicks, to email opens, to conversions - even where people are moving their mouse on the page!

  • How to make emails that focus on the customer, not the sender (hint: 90% of emails FAIL because of this strange reason)

  • A simple email strategy to multiply the effectiveness of your cold calls and B2B outreach

  • How to completely automate cold email responses and alerts with software

  • Why most cold emails don't get delivered, and how to maintain reputation so decision makers actually get your mail

  • How tracking pixels work, and an interesting way you can use them to get more sales

  • How (and why) to split test your emails like a data scientist (using simple stats and free online resources)

  • How to send and receive signed contracts over e-mail for free, so you can close deals in your pyjamas!

Like I said, myself and others use these strategies everyday to make thousands of dollars in minutes. For many of us, it's the primary way we grow our business.

And it makes sense. Cold emails are incredibly low cost. They take seconds to send. They're highly scalable and automatable. And they can easily get your foot in the door of million-dollar companies with very little legwork.

You write a few emails once, send them out to thousands of people, and reap the rewards. Not to mention, following up with customers is a lot easier when you already know they're interested in your product!

If you want to learn how to become the top salesperson at your company, if you want to learn how to grow your business - hell, if you want to learn how to make money in your sleep - then this is the course that will do the job.

Transcripts

1. This Course Is For...: What's going on, guys? My name is Nick, and I'm gonna show you guys how to send the best goddamn cold emails of your entire life. And just before we start, I want to say, this isn't Clickbait. It's not marketing. What this is is highly realistic, very scalable way to send emails That makes a lot of people a lot of money. And the best part is it's simple. There's nothing difficult about sending cold emails. Most of you guys have everything you need to get up and running within one or two days. So why listen to me? I started my first business when I was 19. We threw parties at some of the biggest nightclubs in Vancouver BC, and we made some pretty good money while doing it. Since then, I've started many different businesses. But today the most effective ones have been ones that center around cold outreach, cold calling and cold emailing. Okay, this is literally what I do all day, every day. So you guys are getting cutting edge info that me and tons of other people used to make lots of money in 2019 and beyond. So what do you actually gonna learn. Well, in this course, I'm gonna teach you guys starting from the top. How to write good email. Copy word for word. How to set appointments through your cold emails. How to get people off their emails and onto the phone. Where to get a prospect list. How to make your own drip sequence. How many times to follow up with your prospects for best results? The best and cheapest software to use while emailing how to avoid being labeled a spam how Teoh segment and structure email campaigns and how to run statistically significant split test on your emails which, by the way, most people completely screw up. So if you guys want to send the best cold emails your dang lives, If you want to create a bulletproof customer acquisition strategy that lets you make money while sitting on the character sipping pina coladas in the Bahamas, then this course is for you again. I'm Nick and I can't wait to see you guys inside 2. Getting Started With Cold Emails: Tracking Pixels: What's going on, guys? It's Nick. Welcome to the first video on how to send the best dang cold emails your entire life in this in the next three videos. What we're gonna do is we're gonna introduce the topic of cold emails and start exploring some really basic terminologies that we can all communicate in the same language going into this course. Now these air words and definitions that seasoned email marketers use every day. And once you guys understand these, you'll be able to communicate with other people in the email marketing industry very, very easily. Now there are a lot of moving parts of the next few videos. So I highly encourage you guys to re watch these videos as many times as you need to get very comfortable with the words and the terminology. It's very important that you understand these, and right after the terminology, I'm gonna show you some really breakthrough stuff, so please stay tuned. Now. Part of the process of making a killer email campaign is tracking everything. Marketing nowadays is very analytical, and it's very process oriented, so the best marketers out there are the ones that can collect and then use data the best. I was like to bring up this analogy. If you guys have ever seen Madman with Don Draper in the show, he spends most of his day lying on the couch, just waiting for those flashes of inspiration before raining an ad campaign. Right? Well, modern advertising is nothing like that. Instead of lying on the couch just waiting for a flash of brilliance to come down, it's more like we create 10 simultaneous campaigns. We keep the winners and we drop the losers. So naturally, most people's questions is. How do we track stuff? What exactly allows us to see page visits or track email engagement rates? Well, in marketing terminology, we call it a tracking pixel. And if you've been in the marketing industry for a while, you've probably heard about him already. For those that haven't, here's a very brief explanation. Now, images on the Internet are composed of pixels. A few years ago, when people were still kind of putting together the rules and the regulations of the Internet, some guy decided that they wanted a way to check if somebody either viewed and image or not . It's just sort of a heads up to the person that sent it. The way it works is you'd send an image over email. And if the recipient opened the email and actually viewed the picture, well, you get a little paying back on your server that says, Hey, the recipients saw what you said and you can imagine, because this is very early on in the development of the Internet. It was pretty cool stuff. I mean it. Let's servers know whether or not somebody was getting the emails that were sending. This is a totally fair, very logical piece of functionality. The creators, the Internet decided, was useful, and I agree now. A bit later on, US evil marketers decided that we didn't really care about images anymore. We instead just wanted to see hated that guy. Read my email or not, Regardless of whether or not there's a picture attached, we just wanted basically a way to keep track of the flow of data. Why? Well, sometimes you might just want to send an email with much of text. Let's say to sell stuff maybe you want introduce a new flash sale for a new pair of shoes or something for a retail shop. Unfortunately for marketers, at this point, the rules of the Internet were already in place. All the protocols and everything had already been decided on, and it's really, really tough to change. A protocol of everybody else in the plan has already agreed on it. So as marketers, we had to get creative. We knew we wanted to track everything, and we knew that an image was the only way we could do it. So what we did is we got that image, and then we shrunk it down to the smallest that could possibly be on a screen, which is basically a one by one pixel. We then made it white or black or transparent, whatever it needs to be in order to blend into the background of the email message. And then we just stuck it right on the corner of her email, where it wouldn't be noticed. That way the recipient doesn't actually see the image, but you're still tracked when the email was opened and viewed because technically, by seeing the contents of the email there also viewing the image now, this pixelated has evolved in. Nowadays they combine it with a little snippet of code from a programming language called JavaScript, and this combination allows you to track all sorts of things. You contract the browser with the operating system, the I P address, the referring Web page, the time of viewing. You know what the person did on the email, where they clicked, how they scrolled, right? Some combinations even lets you see some really creepy stuff. Some real time screen recordings of where the person's mouse moved on the website. Which, by the way, many people are completely unaware off, obviously, because some of the functionality so scary big companies that they're all over it. Facebook has their own special kind of pixel. Google has its own special kind of pixel, and pretty much any big marketing company has their own brand of tracking, and they all use them and very interesting and useful ways, which, as a marketer in the 21st century, we're gonna become very familiar with as we improve our skills. Okay, that was the first video here. We learned a very general introduction to what tracking pixels are what they let you measure, where they came from and what you guys can do with them in the next video, we're gonna skip the history and started diving into some actual terminology that you'll be using as an email marketer. Remember, this is very important stuff, so please make sure you do not miss this. 3. Open Rates & How To Improve Them: What's going on, guys, it's Nick here. So now that the history lesson is over there a couple things that you guys need to understand right off the bat to be able to communicate with other people in the industry, and we'll go over that in the next three videos. These are the differences between open rates. Click through rate and conversion rate, plus how to optimize these metrics for better email campaign performance. So we'll start with open rate. Very simply, Open rate is just the percentage of emails sent out that are opened and viewed now to back up a couple steps every time and emails opened. The tracking picks that we talked about in the last video gets triggered, which counts is one hit. This hit gets registered and then stored by our server so we can use the data for analytics . Basically, we can get a very simple ratio by dividing the number of emails that can open. Let's just say 25 in this case by the total number of emails sent out, let's say 100. So if we have 25 emails opened out of the 100 that we sent out that is 25 over 100 or simply 25% now. Average open rates depend on the industry and on the quality of your list. We usually they go anywhere from maybe 10 to 20%. If you're getting 10% there's usually substantial room for improvement. If you're a 20% you're doing pretty well. And it goes without saying that if you guys have a list of people that are very interesting , your content there like die hard fans, die hard followers, you guys, we're probably gonna get a higher open rates. Where is if it's a totally cold list like the ones that were normally going to be dealing with? Your open rates will be much, much lower on top of your list. There's another big factor that affects email. Open rate. It's called your email headline. This is a little snippet of text that appears on the recipient's inbox before they've even open the message. Now, since an email headline is one of the only thing somebody sees before they actually opened the email, the quality of your headline will affect your open rate dramatically. I've seen the exact same email do over six times worse because of a crap. You're unappealing headline. So that's anything to go by. The difference between a terrible and a great headline is enough to either make or break an email campaign. And I'm gonna teach you to read a great headline later. But for now, just know that your list quality and your headline are the two major determinants of your open right. Okay, so open rates are simple enough to summarize its just the number of emails opened versus the number of emails sent. You get a simple ratio, like 25 over 100. That means you're open rates 25% in the next video, we're gonna learn about click through rates and how to optimize. 4. Clicks and CTRs: What's up, guys? In the last video, we talked about open rates. In this video, we're gonna talk about click through rates instead. Let's dive right into it. Now click through rates are exactly what they sound like. It's just a percentage of people that click through your email. I mean, you don't just send an email to send an email. You want the reader to do something, whether it's download your E book, right, sign up for a meeting, join a webinar, maybe even buy your products. So any good email marketer is gonna have links or buttons all over the email that allow the recipient to click through to a destination page. And usually on that second page, whoever is running the campaign was hopefully clever, and they placed the second tracking pixel. So now whoever's running the campaign could both register the number of emails opened and the number of people that have clicked through to the other page. This is your click through right or CTR. It's simply the ratio of the number of people that click through. Compared to the total number of people that open the email. It's just like open rate. It's just one step further down the pipeline. So if we were to use the exact same email example earlier, let's say, out of the 25 people that opened the email, we get only five click throughs. Well, then our CTR just becomes 5/25 which is one in five. That's a CTR 20%. Not bad. The single biggest thing you can do to increase your CTR is right. A very, very compelling email. The better email is, the more persuasive it is and the higher your CTR becomes later on, I'll make you an expert on email, copy writings and also what it too much right now. But keep in mind when you listen to the rest. This course being smart about how you place links on the page also helps increase your CTR . If you only have one tiny link buried all the way in the corner, the proportion of people that will click that one link will be lower than if you have three or four links evenly distributed throughout your email. On top of that, something else that helps your CTR is having a more targeted list. A quick example. If your email is all about helping plumbers get more leads, right? You're trying to be marketing for plumbers, and your list is a mixture of plumbers, but also air conditioning. Guys, your CTR is gonna be lower than if your listeners all plumbers, because the targeting demographic in the message are a little bit off. You're aiming for unified messaging that speaks only to target demographic because people like emails that targeted them and very relevant awesome that was click through rate to recap. It's the ratio of tracking pixel hits on the destination page vs tracking pixel hits on the email itself. So if let's say 25 people open the email and five people actually made it to the destination page, your click through rate is gonna be 5/25 or simply 20%. So to improve your CTR, you can either get more specific list right. A better and more targeted email or place links intelligently throughout your writing. In the next video, we're gonna talk about the most important metric in any email campaign conversion rate. I'll see you there 5. Conversion Rates 101: What's up, guys? In the last video we talked about CTR In this video, we're gonna talk about conversion rate. So once the recipient opens and clicks through email now they've been taken to a destination page there. Now, off your email and onto a website. In marketing terminology, we call this page the destination page Ah, landing page. And I'm sure you guys have heard of this term before landing pages or where you as the seller, go into more depth about your offer and include an area where the prospect can, you know, insert their details or buying our maybe sign up for the webinar. Now, conversion rate is very, very similar. Open right, click through rate in that it is a ratio of the previous step to the next stop. So conversion rate in this case is just the percentage of people that land onto the landing page that then complete a specified action, right? They do something on that page. The tricky thing is that action could be whatever you want, but you need to set up a gold beforehand using an analytic software suite that you're managing the campaign with, and for most of you guys is probably gonna be Google analytics, for example. May be your goal is you want to get somebody to download an e book. In this case of conversion, is somebody clicking? Download e book? Or maybe you want your goal action to be newsletter sign ups, In which case, your total number of conversions Is that gonna be the number of people that sign up for your newsletter? Now we'll touch on conversion tracking later. But for now, let's pretend our conversion action is somebody clicking by on a watch. Our conversion rate is then just gonna be the number of people who bought the watch, divided by the number of people that have clicked through our email. So using our previous example, we had five people click through on to this page. Let's say a four of them, they didn't really care for it. They scrolled up, and now they didn't do anything that bounced off. But one person clicked by watch in in a purchasing it. Our conversion rate is thus 20% or one in five, which is actually a very, very high conversion rate. The majority converge. Rates are closer toe one or 5% Now you can increase your conversion rates in several different ways. One way is you guys can make your value proposition better. A k You can come up with a more compelling offer for your product or service. You can also drop the price of your product, or you can make it easier to sign up for the newsletter. You can also make your page load faster. You could include a relevant imagery, and you guys got really, really good copy. I'm only gonna go into detail, but a few days later, since after we leave the email there, technically, no longer part of email marketing. But since conversions were literally the only reason why you're sending out emails in the first place, you can imagine they're pretty important. Okay, so in this video, we learned about the conversion rate or the number of action takers versus the number of destination page visits. Right? One buyer to five destination page visits is a conversion rate of 1/5 or 20% which is simple enough. But it could get very complicated depending on how you define your goals. Theoretically, you could have several goals for a single campaign in which case you probably have several different conversion rates for each goal, for example, one goal could be to purchase a watch. Another might be to sign up for a newsletter about that watch, and 1/3 might be toe klik, an email link that actually sends the seller and automatic message saying, I'm interested so conversion rates could be is complicated or a simple is you want to make them. If you guys want to increase your conversion rates, you can do so through a better value proposition. Decrease price, faster page times, better imagery and very good copy. In the next video, we're gonna learn a little bit about emailing statistics and how to run isolated tests, and this is super important for the success of the course, so please make sure you watch it all the way to the end.