How To Publish Posts on Your Google My Business Page | Michael Luchies | Skillshare

How To Publish Posts on Your Google My Business Page

Michael Luchies, Entrepreneur & Writer✎

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5 Lessons (10m)
    • 1. Introduction

      0:52
    • 2. Google My Business Posts

      3:20
    • 3. Walkthrough

      1:42
    • 4. Post Tips

      3:19
    • 5. Your Project

      0:35

About This Class

Google My Business is an important tool for your business, even if your business doesn’t have a physical location. In mid-2017, Google released an update allowing you to make posts to your Google My Business page. This gives every business owner (including you!) the ability to put messages right in the faces of people who are searching for your business or similar businesses.

From sharing events to giving your customers information about a special offer, Google My Business Posts are perfect for showing your target market what you have to offer and that you’re actively running your business. Posts can help you increase traffic to your website and lead to more sales. So what are you waiting for?

This short 10-minute course will quickly tell and show you how to post on your Google My Business page today.  If you have yet to create and verify your business on Google My Business, take my upcoming course on creating and verifying your Google My Business account. Follow Michael Luchies on Skillshare to get a notification of when the course is officially live. 

This course is perfect for: 

  • Entrepreneurs
  • Small Business Owners
  • Marketing Managers
  • Internet Marketers
  • Content Writers
  • And Anyone Looking to Promote a Business On Google!

Thank you in advance for considering this course and please rate this course and follow me, Michael Luchies, on Skillshare for more great content! 

Transcripts

1. Introduction: Google. My business is an important tool for any business, including ones without a physical location. That's well recently got more valuable when Google introduced the posting feature for Google. My business pages. You can now publish posts up to 300 words with a call to action. But so these posts will show up in your Google search results along with your Google, my business listing on the right side off Google Search results. This is a huge addition to Google. My business. In this short course, we're going to quickly discuss the feature, and then I'll show you how to post two year Google my business page. For your project, you'll share a screenshot of your post on the project page. Let's get started. Click on the next video lesson toe. Learn how to post on your Google, my business account 2. Google My Business Posts: In 2014 Google unveiled Google My Business as an upgrade toe what was formerly Google Places and Google plus local. It's been really valuable for businesses to manage what is shown to people who are searching for their business. Google made an update in mid 2017 that gives you the ability to publish a post, and that's what we're mainly going to cover in this course. Now. This is the home screen for Google, my business. You need to have a verified account, and you have to log into your account in order to make a post, which will do a quick walk through off in the next lesson. Now Google my business posts are 300 words. A maximum of 300 words that could be anywhere from 100 to 300 words, and they're like mini block posts, and they're also very short lived. So unless it's an event, it will disappear in a week. Around five days after you've made the Post, you'll get an email from Google asking you to share another update and letting you know that it will disappear on the seventh day. Now the image to the right here is what these posts look like in your Google. My business Dashboard. These many about block post give people searching for your business information, and you should always include an offer for them. So these post could be really simple. But you should take the same approach as you would with a block post. Get their attention, provide them something of value. Give a very clear call the action and make sure to be creative with the short posts. They are a great tool, but you have to use them effectively in order for them to have an impact on your business. To show you how posts appear on your Google. My business page, we're going to take and look at my business after typing in my business name my Google. My business account shows up here on the right side of the screen. Since they know this is my page, my view looks a little different than yours would. If I scroll down, I can then see the rest of my Google my business page. You can now see a post I've made. They look really nice with an image, the text and the call the action button which mine is get offer. If you click on a post, it will explain expand to fill the screen. So here's the full view of a post. We're just missing the call the action here, which you'd be able to see if we get scroll down just a little bit, which is Get offer and you have several other call the action choices as well, which we'll discuss later on. So as mentioned posts, unless they are an event, expire in a week when they're getting close to expiring. This is the email you will get asking you to post again. I would recommend you post regularly so you can attract people to your page with an offer. Now that you know the basics of posting on Google my business, let's go through the process of posting on Google. My business 3. Walkthrough: to post on your Google my business account. You obviously have to log into your account. So goto google dot com backslash business and then click on Sign in. You have to have a verified account in order to post. So then you will want to go over to the post section, which is on the left. Still is that new little text bubble? I'm sure that will go away soon. As you can see, I don't have any posts yet at this point so I can click up here to do my first post. You always want to add a picture to your post, so click on that and upload the picture that you want to go along with your post. I'm just gonna go ahead and use my picture because of the Post is gonna be promoting my services and how I can provide value to the people I'm speaking with. I went ahead and put in the text of my post and added a button. The one I'm going to add here is learned mawr, where I'm gonna put in ah, link to my contact page, so make sure to use a button link to the page make sure that link works. So click on the learned Mawr. Whatever button you decide to put in your post, click on it to make sure it works that if everything looks good, you can go ahead and publish after you published your post will show up in the post section and then to see what your post actually looks like. Go ahead and search your business in Google so you could see your Google, my business page. And, as you can see here on the right side that post that I just made shows up bright and beautiful. And then if you collect on that, you can see a larger version of your post, and that is how you post on your Google my business account. 4. Post Tips: we're gonna end this course with some tips and then an explanation of the project, which is really simple. I would like you to submit your project under the your project section of this course. I'll give you free tips and feedback. Also, feel free to email me any questions at Michael at trapper up dot com, I want to see you be able to use this feature to increase visits. Your website also increased sales. That is a possibility with this posting feature. So here are five Google. My business tips for posting number one is always add a picture you saw through the example how good the pictures make these post look, they make him stand out. So select pictures that are relevant to your target market. Make sure it's relevant to your business as well. Get something that gets their attention and is relevant to what you're writing in the post . So if you're writing about lipstick, then you probably want to include a picture of lips or something along those lines Askew could see by mine. I posted a picture of myself. It's a solo business and people are working with me. They probably know me better than my business name. So that's why I went with that number. To get the attention and interest of your target market, you should always be thinking about that. When you're posting, what do they want to know what's in it for them? The post has to be about them, for them to care, So craft your message carefully, make sure it appeals to them. Number three post Once a week. We talked about this. They disappear after seven days, so go ahead and post every week. It's worth EUR 10 or 15 minutes to create a post number four. Post your events in the events you'll be at. So if you're hosting event, you definitely want to use that. And if you'll be attending a different event where somebody can maybe stop by your exhibit table or just meet you, you can have that as an option on your post. You can share the event on. Then the post won't expire until the event is over, which is nice. Also, another thing I haven't been seeing a lot of businesses do is promoting Blawg posts was with these, which would be really smart, providing a little piece of information drawing them in than having the learned Mork all the action that they could collect and then read the whole block. Post Great would increase for use to your blog's, and number five is using effective called action. Make sure the call to action. We only have five options, but make sure applies to what you wrote in the post and your picture so the five are learned. MAWR Reserve Sign up by get offer, and you should be able to work around those with pretty much anything you want, a promoter say. So you make sure to use those effectively and always link to a page where the action is clear. So if you use learn more, you don't want to just leave them at your home page because they're probably gonna click off it and never come back. Make sure your leading them to a page that has the information they're looking for. What you whatever you let up to in that 103 100 word post, you need to make sure that call action leads them to the next logical step and is varied clear. You might want to make a custom page if it's a really attractive called action, you think a lot of people will be clicking on 5. Your Project: It's now time to put what you've learned into practice and post on your Google. My business page. If you haven't already published your post, take a screenshot of that post and share the screenshot in the your project section off this course. Thank you very much for taking this course. I really appreciate your support. Please make sure to review if you'd like, follow me on skill share and linked in, uh And thanks again. Good luck promoting your business with Google, My business posting.