How To Prepare For Your Podcast Launch | Marc Guberti | Skillshare

How To Prepare For Your Podcast Launch

Marc Guberti, Entrepreneur, Digital Marketer, Author

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5 Lessons (19m)
    • 1. Intro: Preparing For Your Podcast Launch

      1:10
    • 2. Finding Great Guests For Your Show

      3:13
    • 3. Preparing For Each Podcast Episode

      7:26
    • 4. Use This Strategy To Expand Your Network

      2:14
    • 5. Get Help With The Post Production Process

      4:35

About This Class

One of the best things you can do to grow your business is start your own podcast. You get to interview experts in your niche which allows you to do the following:

  • Learn from them
  • Build relationships
  • Provide your audience with a new piece of content
  • Boost your exposure since some of these same people will share the episode

However, it may seem difficult at first glance to start your own podcast. In this course, you will learn how to start your own podcast, land guests, and prepare for success.

Transcripts

1. Intro: Preparing For Your Podcast Launch: everyone marker birdie here. And if there is one thing that you want know that contains your business, sort of next level beyond just one recommendation. Out of all of the options available, my answer is always going to be the same. Start a podcast, and that's why this training course, you're gonna learn exactly how to get ready to do that. So the reason podcasting is so attractive is because you get to create new content made connections because you have to have guests on your show if you're doing a guest expert format, and then those guests are very likely to share the episodes once they go live, and you have to learn a lot from the guests. So it's a concept creation opportunity. It's a marketing opportunity because you have other people actively promoting your episodes , and you get to learn a lot, informed their connections. So this is why podcasting is so valuable. But how do we go from? I have an idea to have a podcast, and that's exactly we're going to focus on because there are a few things. It's not as complicated as most people think, but once you do get your toe in the water is going to be much easier. This course will live to get that toe in the water and to start swimming with their very own podcast. 2. Finding Great Guests For Your Show: the first thing you need to do to prepare for a great podcast launches you find great guests and start contacting them. It doesn't matter how good you are as a host and ideal, you do develop over time. It's not like you're gonna be Ah, pro at your first interview, but you don't get to do any of those interviews or getting the guests if you're not making an active effort to find and contact people who would make great guests for your show. So one of the best ways to find guests is to look at podcasts within your niche and see who's been on their ships. These are people who have done pot tests interviews before, and these are people who would be very happy to be on your show. The thing about guests that I've realized is that a lot of people say yes, when you ask them to be on your show, it means more exposure. For them, it means new connections and, during the interview process the guesthouse around fresh on his or her knowledge. So this is a way to boost their own knowledge, even though they are the person who is getting interviewed. So a lot of people are going to say yes, it's just a matter of actually contacting that. And don't just look on other podcast to find your guests. Also, look into your own network. Now. When I started my own pockets, I had a very big network because of all the affiliate promotions I have been doing of all the people who I've gotten to know all the interviews I have been on, so this was very beneficial for me. I had a big network at the time, but no matter how big or small your network is, you can find at least four or five people even ward in that, depending on the size of your network, who would be great candidates for your show? And even if you find yourself in a position where Mark I really do not have, anyone in my network will be a great fit for my show. While I would first advised look a little deeper. But even after a deeper look, you still don't think anyone would be a great 50 or so. Just start contacting people. Contact people who have been on other protests. Tell them that you're starting your own podcast and if they'd be interested, Come on the show. Now you don't want to contact some of the heavy hitters to people who are getting interviews. Left it right. You want to be contacted the people who have been interviewed on some podcasts who are likely to say yes and support you on your journey. And as you get these types of people, as you get the initial episodes that you could then contact some of the heavy hitters within your niche and get them on your show as well. So the reason I say don't start with people who are like, really up there in your niche is because if you get a lot of knows, they're going to get discouraged. Fascist in nature of our minds of the hero. No, no, no, no, no. For a big project that we're really excited about doing or going to feel the skirts. So get a few contacts. People who you believe are very likely to say yes, and it's more than you think. Like if you think they're going to say no, just contact them anyway and literally contact people until you get yes, So my recommendation is today or on the day that you want to take this seriously, contact 20 people. And if you get one, yes, suddenly you're committed. Suddenly all the materials and this course become a lot more relevant because matter committed because you got someone to say yes. And you won't want to let that person down. You'll want to be able to record the interview, get all that self, then publish your own podcast. 3. Preparing For Each Podcast Episode: Once you get your very first guest for your show, there are two things that you have to do. The first thing is, figure out how you're going to record the episodes. This is something that you only have to figure out once because once you figure this out and just going to use the same method for all the guests, or at least use it for a while. So to like, the only two real options for me that work are Skype call recorder that is, Ah, one off price where you're able to get a lot of good recording from the audio. But if you want to do video like this, and you want to be able to interview people in that format, so you can also publish on YouTube and other places that do video. So you multi purpose the content. I would recommend using Zoom because while Skype is great for audio, we can sometimes get Laghi with the video. That's what I've noticed. People seems slightly pixelated at certain points within the video, while zoom, you don't really see any of that. So if you want to just do audio, do Skype. If you wanted to a video, and they're also do zoom Zoom is a monthly expense. Skype is the one off. So those are the differences between those two. But once you figure that out, there's gonna be one thing that you consistently do for all the guests. And that is to prepare. Because if you go on the call with the guest and you have no idea how you're going to start , what questions you're gonna answer, it's gonna be a really bad interview. And actually, the introduction matters more than anything else you would provide within the episode. Because if you have a bad intro and the guesses like, phenomenal, like stellar answers give such great value, people are not gonna listen because the intro is bad. The 1st 30 seconds determine how long people are going to stick around for the duration of your episodes. So that intro it's so poured. So the way I crapped my injuries and obviously you craft your insurance your own way. But I recommend looking intros that are good, like mine, for instance, obviously because my biased opinion, other people, but my interest starts with very brief e greeting everyone saying who the podcast is for like one sentence, so I'll be like, Hello. Welcome to the breakthrough success Pockets. I'm market Birdie and in this episode you'll learn how to OK, so that wasn't the best that I've done. But the point is you are in showing yourself and the podcast and saying who the podcast is for. So breath discusses for entrepreneurs looking to see the breakthrough in their business, that's amore on lines of what I say during the show. But the point is, you need to have that one sentence where your briefly entering yourself, what the podcast eyes focused on, who the pockets has focused on because people have listened to your episodes old time like they know who the podcast is. Four. So you don't want to elaborate on that too much for repeat listeners, because then people are gonna be lost like it's you binge. Listen to your episodes if they hear this same dragged out in trying over and over again. But if it's quick, then it's not gonna know where the bench listeners air your loyal fans, and it's going to give new people the idea of Hey, this is who the podcast is for after you do that, you need to talk about basically some of benefits people are going to get. Don't skip right to guests. Bio. This is a big mistake, because if you don't talk about the benefits, people have no reason. Stick around. Okay, great. I know it was gonna be on your show. Why should I bother to pay attention? Other than the fact that the title I might have done it their job of conveying something Things are going to learn. So you have the topic in mind but elaborate on that topic. So if it's about book sales, let's say I'm interviewing a guest on book sales. Before I talk about the guest in some of his or her accomplishments, I would say something like, You've published your own book. Now the big thing you need to do to expand your book is due boosted sales because of you. Boost your sales. You get your book in the hands of more readers, which allows you to spread your message. But how exactly do we get those books in front of more people and get those sales so our message can spread even further? That's what we're going to talk about in this episode. So you see how in that intro I was able to basically say, These are all the things you're going to learn. This is why it's so important. And in this episode, you're gonna learn how to do that. And at that point, then you go into the introduction. But don't say the name of the person till the very end. So, for let's say in this example that I'm making up. Today's guest is a self published author, public speaker and in Trump in Or he has published over 20 books and has received over 100,000 sales for all this books. He's been quoted by Forbes Inc and a lot of other prominent publications out there. So in this episode, I'm gonna interview him right now, and we're going to talk about how to make all these books sales. So without any further ado, I'd like to welcome so and so. And that's when you mention the name to the show and then you welcome person to the show, and then that point you're into the questions now. You don't have to be like a perfectly scripted like Miley. You don't have to follow mine to the T, but you can use that for inspiration. And once you have that down, it's all about coming up with the questions. A lot of people start the backstory question. I want to start writing books for the first question. Teoh, just get some background before you go into the nitty gritty like, how do you optimize your books to get more sales on Amazon? How do you use speaking events to drive sales for your book? So, uh, then you think those types of questions So you wanna have more than you really need, um, in some in the beginning, at least because it's good to have those questions. You want to feel prepared and should do. More of them actually wanna have less questions than you really need, because in some cases the conversation can take a complete shift and you don't want to be asking the same questions. So if you read, if the person talks about, uh, how public speaking has really helped them drive book sales and they say that's the critical factor. Don't go to the question about how the optimized books on Amazon instead think about that conversation. Okay, I've just heard that he said there. She said that public speaking was big for books else. How do you get more public speaking kicks? So that's the way you have to be thinking, because sometimes the conversation could take a direct shift. You're not scrolling through answering questions for question as a period documents, Sometimes you may skip questions were not even asked them at all because of the way the conversation goes. But when you're first starting out, have more questions than you need. You're not gonna be perfect. That's just the nature. We all get better over time. But it's important to understand that this is the thinking so that you can achieve that level of high performance earlier. Versus if you don't know what's going on in the minds of some of the top podcast host when they're asking their questions and providing that experience for their listeners. So the first episode it's definitely not perfect. You could listen to mind. I mean, it's nothing compared to what I hope do now, but as you do more of these, you're gonna get better. But the key thing for every single episode is to prepare so you were able to have a strong intro, strong conclusion where you promote the guests, and that's going to help create a better experience for your listeners. 4. Use This Strategy To Expand Your Network: as you get more guests on her show is obviously gonna be easier to get more gets. Some people even come directly to you. It will be easier to pitch yourself. Feel better to say I've had this person, this person, all these other people in my podcast. This is who I am, what I dio. But you need to leverage the relationships they're currently building to land more guests, especially in the beginning and even to this day. So what I mean by that is that the end of each episode went in the post conversation. One of the things you should be asking people who were just on your show is who would you recommend to be a good guest on the show? So there have been so several guests on the show who I didn't know them at all. I would never honestly thought to contact them, but it's because of a recommendation someone made that connected us together. And now I have this really awesome guests on my show, and in some cases that also means an interview where I am the guests on their ship. So you want to make a point to ask for referrals. Referrals are very important for any area in business. It's important from a traffic standpoint of subscriber standpoint of podcast guest standpoint and obviously the one that everyone knows the sales standpoint. So you want to make sure you're asking people at the end and the Post interview if they know anyone who would be a great fit, because if they are the one who makes the connection say, Hey, I was just on this podcast. I really enjoyed it. I think you'd be a great fit for it. That is very different from you coming up to them and saying Hey, this is who I am This is who I've had on the show. Would you be interested in being on the show because that person who is making the referral for you knows that person? It's like me telling one of my friends to check out your product versus you, telling my friend who you've never met in your entire life, to check out your product or check out your podcast. It's a very big difference, and it makes a person much more open to being on your show and you get a lot of awesome guest this way, especially if you continue asking people over and over again because some people give you three recommendations for recommendations even more than that. And that's how you get a lot of awesome guests on the show by doing less work because you're able to get all of those referrals. This is something very important to do, especially if you have a really small network, because you really easily expand your network by tapping into networks of uppers. 5. Get Help With The Post Production Process: So this point, let's say you have a healthy stream of guests coming in and helped. It'd mean like at least five scheduled in advance. Your able you're preparing you are recording properly and you're able to get the episodes in their full format on the final things you need to know is that you're going to need help with this process. This, ideally, isn't something you do by yourself because it does take a lot of time to do some of the post production stuff. So one of the first things you have to do is add it the episodes and then after that right , the show notes. I do not do any of those steps in the postproduction process because that requires me to listen to the episode one full time for all the edits and another full time for me to write this show nuts. So for a 30 minute episode, it could take an hour to an hour and 1/2 of post production for each of those episodes. So that does sound like a lot of time, and it is for many people. So that's why I have an editor handled episodes and then he puts all the Pontus episodes into a Dropbox folder, which my show notes writer accesses in order to write to show knows for episodes. So Theobald City to make this work is dependent on how much money you're making and, more importantly, what they're going to do during your extra time. So this is very valuable for me because I have more time now to create skill share classes , and I'm able now. Teoh, uh, published five episodes every week on my podcast on my gold towards eventually making breakthrough success a daily podcast. So this will open up more time for you. It depends on how you use it. I recommend using a site like up work. That's how I found my editor and my showed us right actually took initiative and came directly to me and said, This is what I can do for you to help you. And then I hired her because after a bunch of conversations, we realized, Hey, this would be the right fit. You could give me a lot of valuing writing the show notes and doing a bunch of other things for my business. So you want to find people who you can delegate the tasks to. Doesn't matter if your podcasting blocking videoing or anything else, you need to be delegating tasks because that's how we're gonna be able to grow. That's how we're gonna focus more time on the revenue generating opportunities. Like for me trading skill share courses, being mawr into affiliate marketing, promoting my content marketing plazas So you're able to focus more on your income generating opportunities. Uh, when you're able to delegate, so you definitely want to delegate those two things In the beginning, you may not be able to, so I recommend the streamlining the process to make it as easy for yourself as possible. Come up with a show notes rubric. So instead of trying to figure out what your format is, each time, have a consistent format for your show notes rubric and finally comes scheduling the episodes. This is something that I'm in the process of outsourcing. So you use something like Lipson is good, but ah Pippa P I P P A. That is something that is, I believe that's a tool up you should be paying attention to because Aziz you up on Maurin toe lips and get more expensive but for Pippa, they have unlimited upload for each month. So basically, it means you stay for a lot of money using pit. But I've not actually used it about Based on what I've seen, it seems like a solid plate software to use to publish a podcast so that it gets someplace like iTunes, stitcher, android. Uh oh, Spotify for lips. And I know that, but the key thing is you'll have to understand that the post production usually consists of editing show notes and scheduling. So you wanna be ableto delegate as much as possible so it could focus on creating new episodes in other areas of your brand and really, the last thing left. I don't recommend outsourcing this part, but maybe you can, depending on, uh, basically like your time. But when you publish an episode, you want to share that episode with the guest because that's how the guess is going to share. Don't rely on the guest to check on your podcast every single day until the episode comes out. Even when you say you're episode comes out at this time date, remind them with an email because that's gonna increase the likelihood that they share your content. And when each person shares your podcast episode, that just means more awareness for your brands. More growth. And if you're able, Teoh Snowball on that growth, you're just gonna grow more and more each podcast episode you put out into the market.