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How To Personalize Your Brand

Everett Bowes, Brand Strategist

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11 Videos (44m)
    • Introduction to Personalizing Your Brand

      6:45
    • The 4 Pressures Every Brand Faces

      3:28
    • The Definition Of Branding

      5:56
    • How To Personalize Your Brand

      1:44
    • 1 Define Your Brand Personality

      5:43
    • 2 Define Your Brand Experience

      3:06
    • 3 Define Your Brand Relevance

      3:58
    • 4 Define Your Brand Separation

      2:56
    • 5 Define Your Brand Offer

      3:14
    • 6 Define Your Brand Narrative

      3:07
    • Conclusion

      3:44
91 students are watching this class

About This Class

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A personalized brand is vital for helping companies stand out, connect, and increase loyalty!

The problem:

  • The average American receives 30,000 marketing messages per week!
  • Attention spans have never been shorter
  • Consumers are overwhelmed​ with more options than ever
  • The speed of innovation means your features and benefits won’t keep you in the lead for long
  • Target customers are getting harder to reach

What if you could:

  • Harness the power of emotion
  • Increase engagement
  • Develop meaning
  • Generate anticipation

SKILLSHARE TOP INSTRUCTOR

Join Brand Strategist Everett Bowes, of We Talk Branding, for this in-depth course on developing the human properties of your brand and start connecting today!

As always, reach out to me anytime! Post your questions and comments from the class in the Community section!

Additional resources: 

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21 of 21 students recommendSee All

thank you so much very informative
Tons of useful information. Thank you!
Bonnie Lecat

artist, designer bonnielecatdesigns.com

This is a very timely class, as I am just trying to wrap my head around how to brand my online presence; not only here on Skillshare, but also across social media and my website. Everett clearly introduces a number of branding concepts that have flipped my thinking on what branding is and how to develop a personalised brand. Thanks Everett.
Chris Heath

Writer | Designer | Illustrator

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Everett Bowes

Brand Strategist


My name is Everett and I'm a Brand Strategist at We Talk Branding.

 

For more than 20 years I have helped companies brand boldly, create confidently, and connect deeply with their audience.

 

I love breaking down complex ideas into simple, easy-to-understand concepts that students can remember and apply immediately.

 

My teaching is:

Practical Conversational Information-packed And presented using high quality Audi...

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